Advertisement agency:

An advertising agency or ad agency or advert agency is a service based business dedicated to

creating, planning, and handling advertising (and sometimes other forms of promotion) for its
clients.
Functions of advertisement agencies:
1. Attracting clients,
2. Research function,
3. Advertising planning,
4. Creative function,
5. Media selection,
6. Advertising budget,
7. Coordination,
8. Sales promotion,
9. Marketing research,
10. Non-advertising functions, and
11. Public relations.
Pakistan top ten advertisement agencies:
According to the top awards given at the Pakistan advertisers society, we can explain them in
the following order:
1) ADCOM Private limited:
Company Profile:


Adcom (Private) Limited was established in 1965 by Mr. S.M.Akhlaq. 47 years later, it has
evolved into one of the largest and fastest growing advertising agencies of Pakistan.
Today we operate with a team of highly creative, talented and dedicated people. providing our
clientele with innovative advertising solutions, account management, intricate strategies, and
other specialized media services.
In our journey we have also won many accolades and awards that reflect our collective creative
intelligence and passion to maintain Adcom's legacy as a hardworking and perceptive agency,
always ready to roll up its sleeves and look forward for the next big challenge.
Operations:
Creative
Full service advertising agency
Your one-stop-solution provider for communication
Communication Strategies
Corporate identity management and execution

Media
Media Planning and Buying
In affiliation with Zenith Optimedia
TV, Radio, Print, Outdoor, POS, Internet

Offices:

Head Office
Oosman Chambers, Abdullah Haroon Road,
Saddar, Karachi-74400, Pakistan.
Tel: (+9221) 35655911-4
Fax: (+9221) 35660264


Lahore Office
3rd Floor, Al-Qadir Heights, New Garden Town,
Lahore, Pakistan.
Tel: (+9242) 35886714-6
Fax: (+9242) 35886713
Islamabad Office
2nd Floor, Bizzon Plaza, Building #9,
F-11 Markaz, Islamabad, Pakistan.
Tel: (+9251) 2111584-6
Tel: (+9251) 2228193
Fax: (+9251) 2110997

Clients:
1) Telenor
2) Tapal
3) Honda
4) Mercedes benz
5) The oasis
6) Mezaan bank
7) Pak fan
8) Engro foods
9) Bisconni
10) Al karam
11) Engro fertilizres
12) Iqra university
13) Qarshi
14) British council

Success story:


The challenge: March 2006
- It was one year into the launch of Telenor in Pakistan, and the challenge was mounting day by
day to compete with the giants like Mobilink and Ufone. Feb '06 had seen the unfortunate
"cartoon incident" and its repercussions were evident throughout the country.
- A brand architecture had to be developed which would help address a segmented market and
Telenor had to be re-positioned as a Pakistani company with communication that was effective
and relevant.
- The new international Telenor logo was launched in June 2006 and subsequently brands such
as Talkshawk, Persona were launched, and Djuice was re-vitalized.

The result
- Telenor Pakistan has become the 2nd largest cellular company in terms of revenues and is
neck to neck for the 2nd position in terms of subscribers.
- It"s the most highly recommended brand (brand equity study).
- Telenor has continued to establish creative benchmarks in the industry with its advertising. All
Telenor creative work since September 2005 has been conceptualized and executed by Adcom.

2) JWT Pakistan

Profile:
JWT is the worlds best-known marketing communications brand and a true global network
with 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
In 1864 the company was founded in New York as Carlton and Smith, an advertising broker
buying and selling space in the popular religious journals of the nineteenth century. The firm
was later purchased and renamed by James Walter Thompson in 1878. Under Thompson's
leadership the company expanded its operations to include ad placement in women's
magazinesan innovation to which the young business owed much of its success. As early as
the 1890s, the company established branch offices in Boston, Chicago, and London. It also
began creating advertisements and aiding clients in the development of trademarks and
package designs.
The John W. Hartman Center for Sales, Advertising & Marketing History at Duke University
maintains an archive of the history of JWT. This collection is the most complete and informative
corporate records of the history of modern advertising, and consists of over 5,000 linear feet of
materials. Many of our pioneering ads can be found in these Duke archives. The archive is
accessible both online and by invitation in Durham, North Carolina.
By the early decades of the twentieth century, J. Walter Thompson created the very first
advertisements for brands that are well-known products to the American consumer today. The
company employed innovative methods in its advertising included the use of photography and
testimonials, such as employing royalty and socialites for Pond's.
Company established a Research Department in 1915 and hired eminent academics such as
John B. Watson, the founder of behavioral psychology. These professionals added a new
dimension to marketing research. J. Walter Thompson applied motivational studies to
advertising, initiated the use of scientific and medical findings as a basis for copy, and
established the Consumer Panel, which surveyed family buying habits and supplied the findings
to clients.

JWT Pakistan:
A spectacular glass building overlooking the splendid blue shore beholds the citys best; JWT
Karachi. Fueled by a devoted team, led by maestros and followed by the rest of the advertising
world, we cherish the legacy of making the countrys most loved brands completely
indispensible. We stand firmly on three principles; plan meticulously, promise conscientiously
and execute flawlessly.
This is the place where ideas come to life; this is the place where dreams come true. It was
incorporated in November 13, 1963 as Asiatic Advertising (Pvt.) Ltd. by three partners; Anwar
H. Rammal, Framerose Punthakey, Ghayasuddin Sheikh .They Became affiliates of JWT in
1989.JWT acquired Asiatic in 2001; Today, JWT is the only 100% multinational agency operating
in Pakistan with its head office.

Operations:
JWT is the only agency which is multinational and they are doing full service advertising agency
and providing one-stop-solution provider for communication while making communication
strategies and also boost the corporate identity management and execution. They also deal in
Media Planning and Buying with TV, Radio, Print, Outdoor, POS, Internet as theor major
marketing tools.
Offices:
JWT Islamabad
Address: Evacuee Trust Complex, 206, 2nd Floor, F/5/1, Islamabad. Sir Aga Khan Road
Telephone: +92-51-2871204
Contact: Tabassum Vally, Chief Operating Officer JWT Pakistan
Email. Tabassum.vally@jwt.com
JWT Karachi
Address: 4th Floor, ABN Amro Bank Building, Telephones: +92-21-5693401 to 07
16-Abdullah Haroon Road, Karachi
Fax: +92-21-5688444
Contact: Agha Azfar Ali, SVP & General Manager - JWT Karachi
Email: agha.azfar@jwt.com

JWT Lahore
Address: 3rd Floor, Corporate Corner, 83/A, E/1, Gulberg III, Lahore Main Boulevard,
Telephone: +92-42-5877601 to 5
Fax: +92-42-5877606
Contact: Sohail Aslam, Resident Director - JWT Lahore
Email: sohail.aslam@jwt.com

Clients:
1. Ford
2. Premier
3. EFU Life insurance
4. Engro foods
5. Bata
6. GSK
7. Lucky cement
8. Unilever ( vaselin , rin and sunsilk)
9. Shan foods
10. Shell
11. Igloo moments
Business volume:
It has 20 million dollars with 600 employees. It can also be seen in this report.

3) Orient Mccann

Profile:
A company built on the legacy of the pioneer of Advertising Industry in Pakistan, (Late) Mr. S.
H. Hashmi, Orientm McCann is an illustrious name in the advertising world of Pakistan. He was
awarded Sitara-e-Imtiaz and Pride of Performance for his welfare services and under the
leadership of his eldest son and a thorough advert professional, M. Masood Hashmi, the
organization has gained immense reputation of innovatively adding value to peoples lives
through the enduring creative philosophy of Truth Well Told.
To cater to its global accounts with the power of truth to transform brands and businesses,
McCann joined hands with Orientm in 1993 and established its stakes in the local market. Using
Truth as a catalyst for authentic ideas, it continues to be on top for 16 consecutive years of
record.

Our believably powerful ideas drive positive change in a brands relationship with its
consumers, as well as employees. Orient McCann continues to derive benefit from its strong
belief in innovation and is adamant to explore new horizons with provision of distinct and
engaging communications that generate demand for our clients products and services.
Operations:
They deal in television advertisments.
Clients:
1) Nestle (every day)
2) Maggi
3) Warid
4) Q mobile
5) Dulux
6) Suzuki
7) Loreal
8) Maybeline
9) Allied bank
10) Audionic
11) Kolson
12) Tulip
13) Sony
14) Bank islami
15) Diamond foam
16) Dolce vita
17) Cathay pacific
18) North nazimabad
19) Arif Habib Limited
20) IBA Karachi
21) Asim Jofa
22) Laziza
23) Lucky cement



4) Maxus Pakistan:

Maxus (GroupM) is a global network of local media agencies with services including
communications strategy, media planning and buying, digital marketing, social media strategy,
SEO, direct response media, data analytics, and marketing ROI evaluation.

In Pakistan, Maxus is a very strong No.3 media agency and growing. Responsible for positioning
Maxus as the most creative media agency and over the years have won global, regional and
local industry awards for work done across various clients.
Maxus is a global media planning and buying agency and we have been named the fastest-
growing media agency network for the last three years (Recma). We were named Campaign's
Global Media Agency of the Year at the end of 2011 and began 2012 as Ad Week's US Agency of
the Year and one of Ad Age's Top 10 Agencies to Watch.

We deliver a planning philosophy called 'Relationship Media' which is focused on building more
profitable relationships between consumers and brands. It combines the disciplines of
communications planning and customer relationship marketing with real-time data analytics.

We have a talented team of 1,750 people in 70 agencies worldwide, and we're part of GroupM,
the world's largest media investment management group that serves as the parent company
for all of WPP's media agencies.

Operations:
Communications strategy
Digital marketing
Direct response
Marketing ROI evaluation
Media planning and buying
PPC, SEM, SEO
Social media strategy
Clients:
Nestle Nescafe (Nescafe basement Campaign)

5) Red Communication Arts:


1996 was a good year for advertising, but it was not because of the campaigns. 1996 saw the
birth of a creative hotshop that was hell bent on changing the advertising scene in Pakistan.
Advertising needed not an evolution, but rather a creative revolution powered by consumer
focus, strategic thinking and belief in the power of the brand. In 1996 RED Communication Arts
was poised to deliver on that promise.
To be the best in the business, we attracted the best talent in the business and translated our
core belief into a full-fledged working advertising machine. Our approach has helped transform
businesses by engaging consumers and developing meaningful relationships with them.
We have expanded into the three major cities of Pakistan, and are among the fastest growing
ad agencies today. In 2008 we also became an affiliate of the Publicis Group. Our international
affiliation has helped us empower brands by leveraging the global depth of Publicis. Today, RED
Communication Arts is affiliated closely with Publicis Groupe, and leads communications for
clients like Garnier, Nestle Pure Life, Tetra Pak, PSO and Servis, amongst others.
Today we remain committed as ever to the brand and the belief that there is not a brand
problem that creativity cannot solve. Because the problem is always finite, but the solution is
only limited by your creativity.
Operations:
Marketing
Advertising
Media Planning and Buying
Brand Establishment
Brand Positioning

Clients:
PEL
Servis
Garnier
Nestle Pure Life
PSO
Tetra Pak
Success Story:
Winner: Global Achievement in Performance for Pakistan Tetra Pak
6) The DHamidi Partnership:

Founded in 1994, The DHamidi Partnership is Pakistans first independent branding and
design consultancy and a critically acclaimed ideas company serving a select group of clients
across the Middle East, South Asia, and beyond. If youre looking to refine, create or curate
your brand, youll find that our spirit of partnership defines everything we do and everyone we
meet.
Our proprietary systems to identify opportunities, develop action plans or experiences, and
unlock potential forge new markets through unique ideas to build brands, businesses and the
bottomline.

Operations:
Brand Audit
Brand & Product Innovation
Brand Architecture
Brand Guardianship
Brand Positioning
Brand Proposition (SMP)
Broadcast Design
Packaging Design
Media Buying
Media Planning
Media Releasing
Brand Management

Clients:
Mobilink
ICI Pakistan
Standard Chartered Pakistan
Habib Metro
MCB
Engro Corp
Warid Glow
AdamJee Life
TCS
7) Bramerz Pvt. Ltd


Bramerz Ltd began as a three person experiment in 2006, and has since grown into a full-blown
digital marketing & branding workshop. Services include online advertising, search-engine
marketing, interactive website design, and web and mobile applications development.
Bramerz's extensive client list points to their expertise and internationally competitive
marketing strategies, and includes renowned industry leaders like Nestle, Levi's Jeans, and
Unilever.
Founded in 2006, Bramerz helps your business GO BIG using innovative internet marketing
tools and techniques to achieve your marketing goals. Our core focus is to provide business
solutions tailor made to Attract attention, Handle large data, Offer customization and scalability

With our uncanny creative lineup, a team of social media experts and the largest pool of active
blogger resources, Bramerz makes sure that your valued brands are professionally managed
online and nothing is left to chance.

Operations:
Full service advertising
One stop Communication
Brand Activation
Social Media Marketing and Search Engine optimization
TV, Radio, Print, Outdoor, POS, Internet
Digital Analysis
Clients:
Nestle Nascafe
Pepsi (Pepsi Smash Campaign)
Dell
Nesvita
Samsung
Tetra pak
Lipton

8) Lowe & Rauf

From Lintas to Lowe & Raufwe are an advertising agency with a heritage as rich as
Pakistansand weve been around almost as long!

Born and head-quartered in Karachi, Pakistans bustling, business driven metropolis, in 1951;
and opening a second office in Lahore, the countrys cultural hub in the heart of the nations
most populous province, in 1995. We have grown with our nation, its brands, its consumers and
our industry. Having grown with our nation, its consumers and its brands we have had the
privilege of sharing the heritage of both a nation and an industry.
It is this shared heritage and insightful national and cultural understanding, spanning 6 decades,
that ensures we create ideas that truly connect with our nation, and have allowed our brands
to become market leading, and our communication to become an iconic part of our popular
culture.

Today we are a High Value Ideas company, but it is the strength of our ideas that has enabled
us to help build some of Pakistans most iconic brands over the last 6 decadesLipton, Lux, Surf,
Dalda, Nestle Milkpak, Rose Petal are just a few of the brands we have had the privilege of
making house-hold names!
Operations:
Full service advertising agency
Television, Radio, Print, Outdoor & Digital
Client:
Vim- Uniliver
Blue Band
Clear
Cornetto
Close Up
Magnum
Knorr
9) International Advertising Limited:
Profile:
International Advertising Limited opened its doors to business in 1966 and like many pioneering
agencies, IAL started off with a single client clients were added to the portfolio such as National
Bank of Pakistan, PTDC and B Pharmaceuticals. It was also the only agency to record growth
after the fall of East Pakistan, no mean feat in an atmosphere of economic and political
turbulence.
In 1973, IAL took the bold step of refusing the nomenclature of its parent company PIA. And
yes, PIA is still its client, a very valued one at that. and by the mid 80s IAL had become the la
and was also the first Pakistani agency to go international, buying media worth more than $5
million. By 1988, IAL had extended its international credentials by becoming the first Pakistani
agency to affiliat player in the global advertising arena.
In 1991, IAL launched the entire Procter & Gamble & Shoulders and Vicks). Five years down the
line, the locally developed ads for Oil of Ulay were adapted internationa Engro Foods Limited,
Jazz, Indigo, Mobilink, Samba Bank and Sony Ericsson. is vital and at IAL it is constantas is
creativity and hard work. Hottest ideas Company around.

Operations:
Full service advertising
One stop Communication
Brand Activation
Social Media Marketing and Search Engine optimization
TV, Radio, Print, Outdoor, POS, Internet
Digital Analysis
Offices:
Karachi
72 C 13th commercial street DHA
021.5312231
Islamabad
4
th
floor Kashmir commercial complex Blue area
051-2279791
Clients:
1. Ariel
2. Dewan
3. Mushtaq Motor Company
4. Engro Foods Limited
5. Eva
6. Guess
7. Head & Shoulders
8. Inbox
9. Mead
10. Johnson
11. Mobilink
12. National Foods
13. Pampers
14. PIA
15. PSO
16. Safeguard
17. Samba Bank
Success story:
IAL is the only company in Pakistan which has won international awards for its creative
work. These include:
Readers Digest Worldwide Pegasus Award (twice)
Nikkei Business Advertising Impact Award-Japan
P&G Global Passion For Brandbuilding
BFI Ideas Bigger Than Ads-S&S South Magazine
Creative Awards-Asia

10) MANHATTAN PAKISTAN LIMITED (MPL)

Profile:
Manhattan Pakistan Limited ( Pakistans advertising arena and have remained one of the
front Today MPL ranks as one of the top agencies in terms of business volume and client
portfolio.
Serving the promotional needs of numerous clients both Above The Line (ATL) through
Below The Line (BTL) entered in its fifth decade with the fervor to build brands through
consumer insights by converting buyers into brand believers.
HISTORY
MPL first saw the light of day in 1954 and established MPL operates with a strong family
feeling, with 100 professionals steering the agency on a straight course towards success.
MPL maintains the delicate balance between conceptualization, to product and an effective
performance helped influence consumer preferences and changing lifestyles.
During the past four and a half decades, MPL has experienced both vertical and horizontal
growth. Today MPL stands tall with its network of branches providing shades of promotion
to satisfy market needs. MPL is the only advertising agency with deep roots spread into the
network of multiple media. MPL, with a very strong family feeling, has a team of over 100
professionals fields-with proven expertise in multi research prowess, client servicing,
strategic brand consultancy and all other disciplines related to successful advertising
Operations:
The following services are offered by MPL
Advertising (Above The Line/Below The Line)
Designing and creative management
E-advertising
Account and brand management
Outdoor advertising Account planning
Strategic/Brand consultancy Research
Direct marketing Media (management, planning, buying)
Public relations
Event management
Sales promotion

Office:
House No.19, Street No.13, F-7/2, Islamabad
support@mpl.net.pk

Clients:
The following are the major clients of MPL
Askari Bank Limited
The Board of Investment
Pakistan Burraq Telecom Limited
Capital Development Authority
Bahria Town
COMSATS
Higher Education Commission (HEC)
Pakistan Telecommunication Authority
National Savings Organization
Frontier Works Organization (FWO)
National Telecommunication Corporation (NTC)
Pearl continental Securities & Exchange Commission of Pakistan
Land Rover
Pakistan Television
Fauji Cement
Success stories:
2006 18th APNS Business Performance Award
2005 19th PAA Excellence Award( Royal Award )
2003 PAA Excellence Award "Royal Award"











References:


kalyan-city.blogspot.com/.../eleven-major-functions-of-advertising.html

http://pba.org.pk/list_of_accred_agn.asp
http://www.pas.org.pk/heartiest-congratulations-to-the-winning-campaigns-of-pas-
awards-2014/
http://www.wpp.com/wpp/companies/maxus/office/maxus-lahore/
http://maxusglobal.com/our-story
http://red.com.pk/
http://www.pasawards.org/submission.html
http://www.lowepakistan.com/
http://www.wpp.com/wpp/companies/ogilvy-mather-worldwide/office/ogilvy-
mather-karachi/
http://www.adcompk.com/beta/index.php
http://www.bramerz.pk/
http://www.dhamidi.com/
http://www.ialideas.com/
https://www.jwt.com/Pakistan
http://manhattanpakistan.com/index.html
en.wikipedia.org/wiki/Advertising_agency