Morning Consult

National Tracking Poll #141006:

October 2014
Brands:
Crosstabulation Results
Methodology:
This poll was conducted from October 19-20, 2014, among a national sample of 1016 registered voters.
The interviews were conducted online and the data were weighted to approximate a target sample
of registered voters based on age, race/ethnicity, gender, educational attainment, region, annual
household income, home ownership status and marital status. Results from the full survey have a
margin of error of plus or minus 3.1 percentage points.
1
1: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
General Electric
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 26 47 8 5 11 3 1016
Male 23 52 9 6 8 2 474
Female 29 43 7 4 14 3 542
Age: 18-29 14 34 9 8 19 16 174
Age: 30-44 30 43 12 3 12 0 241
Age: 45-64 26 53 7 4 10 0 383
Age: 65+ 31 53 4 4 6 0 217
Ethnicity - White 24 50 8 4 12 2 827
Ethnicity - Hispanic 30 41 6 11 2 9 90
Ethnicity - Afr. Am. 39 41 5 0 9 7 131
Democrats (no lean) 28 45 9 3 10 5 450
Independents (no lean) 21 52 10 3 14 0 245
Republicans (no lean) 27 46 6 8 10 2 320
Liberal (1-3) 23 43 13 7 12 3 316
Moderate (4) 31 48 7 2 9 3 334
Conservative (5-7) 24 51 5 6 11 3 342
Northeast 22 49 6 10 13 0 185
Midwest 24 50 6 6 11 3 240
South 31 44 8 3 10 5 377
West 23 49 11 2 12 2 213
Mid-Atlantic 22 51 6 5 17 0 132
East North Central 29 46 6 5 11 3 164
West North Central 13 59 7 9 10 1 76
South Atlantic 33 43 7 1 8 9 203
West South Central 37 41 11 2 8 0 109
Pacic 24 47 13 3 10 3 145
Protestant 27 51 6 4 10 2 265
Roman Catholic 27 48 9 2 7 7 288
Ath./Agn./None 17 49 12 4 18 0 254
Something Else 36 39 4 10 11 1 208
Religiosity: Monthly+ 31 47 9 4 6 3 334
Religiosity: LT Monthly 24 47 7 5 13 3 682
Income: Under 50k 27 43 6 2 15 6 441
Income: 50k-100k 26 47 10 7 10 0 334
Income: 100k+ 24 55 9 7 6 0 241
Educ: < College 29 43 7 4 13 4 668
Educ: Bachelors degree 22 55 11 5 8 0 226
Educ: Post-grad 20 55 8 10 7 0 123
Urban 26 44 9 4 14 4 286
Suburban 26 47 8 6 10 2 507
Rural 25 52 5 3 11 4 223
2
2: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
General Electric
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 73 13 14 1016
Male 75 15 10 474
Female 72 10 18 542
Age: 18-29 48 17 35 174
Age: 30-44 72 15 12 241
Age: 45-64 79 12 10 383
Age: 65+ 85 9 7 217
Ethnicity - White 74 13 13 827
Ethnicity - Hispanic 71 18 11 90
Ethnicity - Afr. Am. 79 5 16 131
Democrats (no lean) 73 12 15 450
Independents (no lean) 73 13 15 245
Republicans (no lean) 74 14 12 320
Liberal (1-3) 66 20 14 316
Moderate (4) 79 9 12 334
Conservative (5-7) 75 11 14 342
Northeast 71 16 13 185
Midwest 74 12 14 240
South 75 11 14 377
West 72 14 15 213
Mid-Atlantic 73 11 17 132
East North Central 75 11 15 164
West North Central 73 16 12 76
South Atlantic 76 8 17 203
West South Central 79 13 8 109
Pacic 71 16 13 145
Protestant 78 10 12 265
Roman Catholic 75 11 14 288
Ath./Agn./None 65 16 18 254
Something Else 74 14 12 208
Religiosity: Monthly+ 78 13 9 334
Religiosity: LT Monthly 71 13 16 682
Income: Under 50k 70 8 21 441
Income: 50k-100k 73 17 10 334
Income: 100k+ 79 15 6 241
Educ: < College 72 11 17 668
Educ: Bachelors degree 76 16 8 226
Educ: Post-grad 75 18 7 123
Urban 69 13 18 286
Suburban 74 15 12 507
Rural 77 8 15 223
3
3: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Exxon Mobil
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 16 39 15 11 17 2 1016
Male 14 45 18 11 9 2 474
Female 18 33 13 11 24 1 542
Age: 18-29 18 29 11 14 20 7 174
Age: 30-44 21 41 14 9 15 0 241
Age: 45-64 13 42 17 10 18 0 383
Age: 65+ 17 38 17 12 16 1 217
Ethnicity - White 14 40 15 10 19 1 827
Ethnicity - Hispanic 21 51 6 8 4 10 90
Ethnicity - Afr. Am. 32 37 13 7 12 0 131
Democrats (no lean) 19 33 16 14 16 3 450
Independents (no lean) 11 39 20 11 19 0 245
Republicans (no lean) 17 47 11 7 18 1 320
Liberal (1-3) 17 29 18 24 11 1 316
Moderate (4) 15 42 15 6 20 3 334
Conservative (5-7) 18 45 13 4 20 0 342
Northeast 13 42 14 16 15 0 185
Midwest 12 40 15 11 23 0 240
South 24 36 13 8 17 2 377
West 12 41 20 12 13 3 213
Mid-Atlantic 15 42 12 11 19 1 132
East North Central 13 36 16 10 24 0 164
West North Central 8 47 13 13 20 0 76
South Atlantic 27 34 15 5 14 4 203
West South Central 24 45 7 7 16 1 109
Pacic 10 41 22 12 11 4 145
Protestant 16 43 17 5 19 0 265
Roman Catholic 15 45 16 8 12 5 288
Ath./Agn./None 10 32 15 20 23 0 254
Something Else 27 34 11 12 16 1 208
Religiosity: Monthly+ 21 42 14 6 15 3 334
Religiosity: LT Monthly 14 38 16 13 18 1 682
Income: Under 50k 22 30 14 7 24 3 441
Income: 50k-100k 11 43 15 15 15 0 334
Income: 100k+ 14 49 17 13 8 0 241
Educ: < College 19 36 13 9 20 2 668
Educ: Bachelors degree 11 45 18 15 12 0 226
Educ: Post-grad 13 41 23 12 9 1 123
Urban 18 39 12 9 20 2 286
Suburban 16 40 17 12 16 0 507
Rural 16 37 15 11 16 4 223
4
4: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Exxon Mobil
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 55 26 19 1016
Male 60 29 11 474
Female 51 23 25 542
Age: 18-29 47 25 28 174
Age: 30-44 62 23 15 241
Age: 45-64 55 27 18 383
Age: 65+ 54 29 17 217
Ethnicity - White 54 26 20 827
Ethnicity - Hispanic 72 14 14 90
Ethnicity - Afr. Am. 68 20 12 131
Democrats (no lean) 52 29 19 450
Independents (no lean) 50 31 19 245
Republicans (no lean) 64 18 18 320
Liberal (1-3) 46 42 12 316
Moderate (4) 57 21 22 334
Conservative (5-7) 62 17 20 342
Northeast 55 30 15 185
Midwest 51 26 23 240
South 60 21 19 377
West 52 32 16 213
Mid-Atlantic 57 23 20 132
East North Central 50 26 24 164
West North Central 54 26 20 76
South Atlantic 61 20 19 203
West South Central 69 14 17 109
Pacic 50 35 15 145
Protestant 59 22 19 265
Roman Catholic 60 24 16 288
Ath./Agn./None 42 35 23 254
Something Else 61 23 16 208
Religiosity: Monthly+ 63 20 18 334
Religiosity: LT Monthly 52 29 19 682
Income: Under 50k 52 21 27 441
Income: 50k-100k 55 30 15 334
Income: 100k+ 62 30 8 241
Educ: < College 55 22 23 668
Educ: Bachelors degree 56 33 12 226
Educ: Post-grad 54 36 11 123
Urban 57 21 22 286
Suburban 55 29 16 507
Rural 53 26 20 223
5
5: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Chevron
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 13 41 13 7 23 3 1016
Male 12 50 14 9 16 0 474
Female 14 34 12 5 30 5 542
Age: 18-29 14 40 10 6 29 1 174
Age: 30-44 15 39 15 7 16 8 241
Age: 45-64 10 42 12 8 25 1 383
Age: 65+ 14 43 12 6 25 0 217
Ethnicity - White 11 44 12 6 25 1 827
Ethnicity - Hispanic 33 44 10 5 8 0 90
Ethnicity - Afr. Am. 24 27 13 6 18 13 131
Democrats (no lean) 15 33 15 10 23 5 450
Independents (no lean) 9 48 15 7 20 1 245
Republicans (no lean) 14 48 8 3 27 1 320
Liberal (1-3) 16 33 16 13 21 1 316
Moderate (4) 9 43 13 5 25 5 334
Conservative (5-7) 14 48 9 3 24 1 342
Northeast 10 43 12 5 28 3 185
Midwest 5 38 11 9 35 2 240
South 17 42 11 7 19 4 377
West 18 43 17 7 15 1 213
Mid-Atlantic 11 38 10 5 33 3 132
East North Central 5 33 13 9 37 2 164
West North Central 4 49 7 8 29 3 76
South Atlantic 17 41 11 4 19 8 203
West South Central 23 43 12 5 17 0 109
Pacic 23 38 20 8 11 0 145
Protestant 11 45 13 3 27 1 265
Roman Catholic 12 50 12 5 20 1 288
Ath./Agn./None 9 29 17 14 30 1 254
Something Else 23 38 7 6 17 9 208
Religiosity: Monthly+ 17 45 12 4 21 1 334
Religiosity: LT Monthly 11 40 13 8 25 3 682
Income: Under 50k 15 35 11 6 28 5 441
Income: 50k-100k 10 50 10 7 22 1 334
Income: 100k+ 14 42 19 8 18 0 241
Educ: < College 15 37 10 7 27 4 668
Educ: Bachelors degree 9 48 18 9 17 0 226
Educ: Post-grad 8 51 18 5 17 0 123
Urban 19 40 13 6 20 1 286
Suburban 9 43 13 7 23 4 507
Rural 14 39 11 7 28 1 223
6
6: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Chevron
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 54 19 26 1016
Male 61 23 16 474
Female 48 17 35 542
Age: 18-29 54 16 30 174
Age: 30-44 55 22 24 241
Age: 45-64 53 21 27 383
Age: 65+ 57 18 25 217
Ethnicity - White 56 18 26 827
Ethnicity - Hispanic 77 15 8 90
Ethnicity - Afr. Am. 50 19 31 131
Democrats (no lean) 48 24 28 450
Independents (no lean) 57 22 21 245
Republicans (no lean) 62 11 28 320
Liberal (1-3) 50 29 22 316
Moderate (4) 52 18 30 334
Conservative (5-7) 62 13 25 342
Northeast 53 16 30 185
Midwest 43 20 37 240
South 58 18 24 377
West 61 24 15 213
Mid-Atlantic 49 15 36 132
East North Central 39 22 39 164
West North Central 54 15 32 76
South Atlantic 58 15 27 203
West South Central 66 18 17 109
Pacic 61 28 11 145
Protestant 56 16 28 265
Roman Catholic 62 17 21 288
Ath./Agn./None 38 31 30 254
Something Else 61 13 27 208
Religiosity: Monthly+ 61 17 22 334
Religiosity: LT Monthly 51 21 28 682
Income: Under 50k 50 17 33 441
Income: 50k-100k 59 18 23 334
Income: 100k+ 55 26 18 241
Educ: < College 53 16 31 668
Educ: Bachelors degree 57 26 17 226
Educ: Post-grad 60 24 17 123
Urban 59 19 22 286
Suburban 52 20 27 507
Rural 52 18 29 223
7
7: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Phillips 66
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 12 35 12 5 27 10 1016
Male 11 45 12 5 19 8 474
Female 12 26 12 4 34 12 542
Age: 18-29 9 25 12 2 21 29 174
Age: 30-44 10 31 15 5 25 14 241
Age: 45-64 13 38 11 4 29 5 383
Age: 65+ 13 40 11 7 28 1 217
Ethnicity - White 11 36 12 4 28 9 827
Ethnicity - Hispanic 18 49 11 3 6 14 90
Ethnicity - Afr. Am. 19 30 8 3 25 15 131
Democrats (no lean) 13 29 12 7 26 12 450
Independents (no lean) 9 36 13 3 25 14 245
Republicans (no lean) 12 42 12 2 28 5 320
Liberal (1-3) 16 22 18 10 21 12 316
Moderate (4) 7 37 12 2 29 14 334
Conservative (5-7) 12 46 7 2 29 5 342
Northeast 11 23 17 3 28 18 185
Midwest 9 36 11 4 31 9 240
South 14 37 10 6 25 8 377
West 11 40 13 4 22 10 213
Mid-Atlantic 13 19 10 4 32 21 132
East North Central 9 33 11 2 32 13 164
West North Central 9 42 12 7 30 0 76
South Atlantic 16 32 8 2 31 11 203
West South Central 19 50 9 7 13 2 109
Pacic 11 37 16 5 19 11 145
Protestant 12 40 12 2 30 4 265
Roman Catholic 12 43 11 3 21 11 288
Ath./Agn./None 6 20 15 10 32 16 254
Something Else 18 34 10 4 24 10 208
Religiosity: Monthly+ 16 37 10 3 24 9 334
Religiosity: LT Monthly 9 34 13 5 28 11 682
Income: Under 50k 13 31 8 4 30 14 441
Income: 50k-100k 10 35 15 6 27 8 334
Income: 100k+ 11 42 16 4 20 7 241
Educ: < College 13 31 10 5 30 12 668
Educ: Bachelors degree 11 41 18 4 18 8 226
Educ: Post-grad 8 43 12 4 26 7 123
Urban 19 32 11 4 27 7 286
Suburban 8 36 14 5 26 11 507
Rural 10 35 9 5 27 14 223
8
8: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Phillips 66
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 46 17 37 1016
Male 56 17 27 474
Female 38 16 46 542
Age: 18-29 34 15 51 174
Age: 30-44 41 19 39 241
Age: 45-64 51 15 34 383
Age: 65+ 54 18 29 217
Ethnicity - White 47 17 37 827
Ethnicity - Hispanic 67 14 19 90
Ethnicity - Afr. Am. 49 11 40 131
Democrats (no lean) 42 19 39 450
Independents (no lean) 44 16 39 245
Republicans (no lean) 54 13 33 320
Liberal (1-3) 38 28 33 316
Moderate (4) 44 14 43 334
Conservative (5-7) 58 9 33 342
Northeast 34 20 46 185
Midwest 44 15 41 240
South 51 16 33 377
West 51 17 32 213
Mid-Atlantic 33 13 54 132
East North Central 42 13 45 164
West North Central 50 19 31 76
South Atlantic 48 11 41 203
West South Central 69 16 15 109
Pacic 49 20 31 145
Protestant 52 14 34 265
Roman Catholic 55 13 32 288
Ath./Agn./None 27 25 48 254
Something Else 52 14 34 208
Religiosity: Monthly+ 54 13 33 334
Religiosity: LT Monthly 43 18 39 682
Income: Under 50k 44 12 44 441
Income: 50k-100k 44 21 34 334
Income: 100k+ 54 20 27 241
Educ: < College 44 15 41 668
Educ: Bachelors degree 52 22 26 226
Educ: Post-grad 51 16 33 123
Urban 51 15 34 286
Suburban 44 19 37 507
Rural 45 14 41 223
9
9: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Valero Energy
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 10 24 8 3 20 35 1016
Male 10 33 9 3 20 26 474
Female 10 16 7 4 21 43 542
Age: 18-29 19 21 6 2 26 27 174
Age: 30-44 15 27 13 6 10 30 241
Age: 45-64 5 26 7 1 25 37 383
Age: 65+ 7 18 5 5 20 45 217
Ethnicity - White 8 25 7 3 21 36 827
Ethnicity - Hispanic 20 42 8 8 10 12 90
Ethnicity - Afr. Am. 27 9 8 0 17 38 131
Democrats (no lean) 14 18 8 4 21 35 450
Independents (no lean) 7 22 8 3 21 38 245
Republicans (no lean) 7 33 6 2 19 33 320
Liberal (1-3) 13 16 9 5 23 35 316
Moderate (4) 10 24 8 3 16 40 334
Conservative (5-7) 8 31 6 2 23 29 342
Northeast 7 20 9 2 23 38 185
Midwest 6 15 6 5 26 43 240
South 12 27 7 3 16 36 377
West 13 30 10 4 20 23 213
Mid-Atlantic 8 23 11 2 24 33 132
East North Central 6 14 8 4 20 47 164
West North Central 5 17 2 5 37 34 76
South Atlantic 13 22 6 1 19 39 203
West South Central 18 39 8 7 14 15 109
Pacic 17 29 13 5 20 16 145
Protestant 6 29 6 2 21 36 265
Roman Catholic 12 31 9 2 17 28 288
Ath./Agn./None 5 11 11 6 26 41 254
Something Else 19 21 3 2 18 37 208
Religiosity: Monthly+ 12 26 11 3 16 33 334
Religiosity: LT Monthly 9 22 6 3 23 37 682
Income: Under 50k 10 19 5 2 20 43 441
Income: 50k-100k 8 27 8 4 17 35 334
Income: 100k+ 12 27 11 4 25 20 241
Educ: < College 12 18 6 2 20 42 668
Educ: Bachelors degree 4 34 13 6 19 23 226
Educ: Post-grad 8 35 8 2 27 20 123
Urban 19 25 7 3 20 26 286
Suburban 7 24 9 3 22 35 507
Rural 6 21 5 2 18 47 223
10
10: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Valero Energy
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 34 11 56 1016
Male 43 12 46 474
Female 25 10 64 542
Age: 18-29 40 8 52 174
Age: 30-44 41 18 41 241
Age: 45-64 30 8 62 383
Age: 65+ 25 10 65 217
Ethnicity - White 32 11 57 827
Ethnicity - Hispanic 61 16 22 90
Ethnicity - Afr. Am. 36 8 56 131
Democrats (no lean) 32 12 56 450
Independents (no lean) 29 11 59 245
Republicans (no lean) 40 8 52 320
Liberal (1-3) 29 13 58 316
Moderate (4) 33 11 56 334
Conservative (5-7) 39 8 52 342
Northeast 28 11 62 185
Midwest 21 11 68 240
South 39 9 52 377
West 43 13 43 213
Mid-Atlantic 31 12 57 132
East North Central 20 12 67 164
West North Central 22 8 71 76
South Atlantic 35 7 59 203
West South Central 57 15 28 109
Pacic 47 18 36 145
Protestant 35 8 57 265
Roman Catholic 43 12 45 288
Ath./Agn./None 16 17 67 254
Something Else 40 5 55 208
Religiosity: Monthly+ 38 14 48 334
Religiosity: LT Monthly 31 9 59 682
Income: Under 50k 29 7 64 441
Income: 50k-100k 35 12 53 334
Income: 100k+ 39 16 45 241
Educ: < College 30 8 62 668
Educ: Bachelors degree 39 19 43 226
Educ: Post-grad 43 10 47 123
Urban 44 11 46 286
Suburban 31 12 57 507
Rural 27 8 65 223
11
11: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Marathon Petroleum
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 7 24 9 4 22 33 1016
Male 9 33 8 6 21 24 474
Female 5 17 9 3 24 41 542
Age: 18-29 7 20 15 5 26 27 174
Age: 30-44 13 22 9 8 20 28 241
Age: 45-64 5 28 6 2 20 38 383
Age: 65+ 3 24 7 5 26 35 217
Ethnicity - White 8 25 9 4 23 31 827
Ethnicity - Hispanic 16 29 10 6 12 26 90
Ethnicity - Afr. Am. 4 17 6 2 29 41 131
Democrats (no lean) 6 17 9 7 24 38 450
Independents (no lean) 6 26 8 3 21 35 245
Republicans (no lean) 9 33 9 2 21 26 320
Liberal (1-3) 9 15 12 8 17 39 316
Moderate (4) 6 26 7 3 24 33 334
Conservative (5-7) 7 32 6 3 27 26 342
Northeast 6 17 13 2 21 42 185
Midwest 10 32 10 5 22 21 240
South 6 26 6 3 27 32 377
West 6 20 8 8 15 42 213
Mid-Atlantic 6 18 5 1 25 45 132
East North Central 13 35 11 6 19 16 164
West North Central 5 24 6 5 28 32 76
South Atlantic 5 27 5 3 31 28 203
West South Central 12 21 8 3 13 42 109
Pacic 6 18 10 9 11 45 145
Protestant 8 27 5 3 26 31 265
Roman Catholic 10 29 10 3 20 27 288
Ath./Agn./None 5 22 11 7 23 33 254
Something Else 5 17 9 5 20 45 208
Religiosity: Monthly+ 13 24 8 4 19 32 334
Religiosity: LT Monthly 4 25 9 5 24 34 682
Income: Under 50k 4 19 8 3 28 38 441
Income: 50k-100k 9 26 10 6 19 31 334
Income: 100k+ 10 32 8 6 16 28 241
Educ: < College 7 19 9 3 23 39 668
Educ: Bachelors degree 8 34 9 8 19 22 226
Educ: Post-grad 4 36 7 4 24 25 123
Urban 15 20 9 5 17 34 286
Suburban 3 28 10 4 24 31 507
Rural 6 21 6 5 26 36 223
12
12: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Marathon Petroleum
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 32 13 55 1016
Male 42 14 44 474
Female 22 13 65 542
Age: 18-29 27 20 53 174
Age: 30-44 35 17 48 241
Age: 45-64 34 8 58 383
Age: 65+ 27 12 61 217
Ethnicity - White 33 13 54 827
Ethnicity - Hispanic 46 16 38 90
Ethnicity - Afr. Am. 22 8 70 131
Democrats (no lean) 23 15 61 450
Independents (no lean) 33 11 56 245
Republicans (no lean) 42 11 47 320
Liberal (1-3) 24 20 56 316
Moderate (4) 32 11 57 334
Conservative (5-7) 39 9 53 342
Northeast 23 15 63 185
Midwest 42 15 43 240
South 32 9 59 377
West 27 16 57 213
Mid-Atlantic 24 7 70 132
East North Central 48 17 35 164
West North Central 29 11 60 76
South Atlantic 32 8 59 203
West South Central 33 11 55 109
Pacic 25 19 56 145
Protestant 35 8 57 265
Roman Catholic 39 13 48 288
Ath./Agn./None 27 18 55 254
Something Else 22 13 64 208
Religiosity: Monthly+ 37 12 51 334
Religiosity: LT Monthly 29 14 58 682
Income: Under 50k 24 11 66 441
Income: 50k-100k 34 16 50 334
Income: 100k+ 42 14 44 241
Educ: < College 26 12 62 668
Educ: Bachelors degree 43 17 40 226
Educ: Post-grad 40 11 49 123
Urban 36 14 51 286
Suburban 31 14 55 507
Rural 27 10 63 223
13
13: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
United Technologies
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 11 22 8 1 22 37 1016
Male 12 31 8 2 22 26 474
Female 9 15 8 0 22 47 542
Age: 18-29 14 12 20 0 18 35 174
Age: 30-44 14 22 8 0 17 39 241
Age: 45-64 9 26 3 2 22 39 383
Age: 65+ 7 25 5 2 29 33 217
Ethnicity - White 10 21 8 1 24 36 827
Ethnicity - Hispanic 31 17 19 0 17 16 90
Ethnicity - Afr. Am. 13 22 8 2 8 46 131
Democrats (no lean) 10 17 7 1 21 43 450
Independents (no lean) 11 27 7 2 25 28 245
Republicans (no lean) 11 26 8 0 20 35 320
Liberal (1-3) 16 15 12 2 20 36 316
Moderate (4) 8 24 6 1 22 39 334
Conservative (5-7) 8 28 6 1 23 34 342
Northeast 10 23 10 1 18 38 185
Midwest 5 23 7 3 28 34 240
South 15 20 5 1 19 40 377
West 9 24 10 1 22 34 213
Mid-Atlantic 11 21 4 1 21 43 132
East North Central 7 23 7 2 24 38 164
West North Central 1 22 9 3 38 27 76
South Atlantic 19 18 4 1 17 41 203
West South Central 12 24 4 0 21 39 109
Pacic 10 23 13 1 21 32 145
Protestant 8 26 3 2 25 35 265
Roman Catholic 14 24 8 0 21 33 288
Ath./Agn./None 7 20 9 1 24 40 254
Something Else 14 18 11 2 15 40 208
Religiosity: Monthly+ 16 25 6 2 21 30 334
Religiosity: LT Monthly 8 21 8 1 22 40 682
Income: Under 50k 9 18 4 1 23 44 441
Income: 50k-100k 9 23 10 1 22 35 334
Income: 100k+ 15 29 10 1 19 26 241
Educ: < College 10 17 7 1 22 43 668
Educ: Bachelors degree 12 32 10 0 21 25 226
Educ: Post-grad 8 35 6 3 20 27 123
Urban 17 19 11 1 23 29 286
Suburban 9 25 6 0 20 39 507
Rural 6 19 6 3 24 41 223
14
14: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
United Technologies
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 33 9 59 1016
Male 43 10 47 474
Female 24 8 68 542
Age: 18-29 26 20 54 174
Age: 30-44 35 8 56 241
Age: 45-64 34 5 61 383
Age: 65+ 32 7 62 217
Ethnicity - White 32 9 60 827
Ethnicity - Hispanic 47 19 33 90
Ethnicity - Afr. Am. 36 10 54 131
Democrats (no lean) 27 9 64 450
Independents (no lean) 38 9 54 245
Republicans (no lean) 37 8 55 320
Liberal (1-3) 31 14 55 316
Moderate (4) 33 7 61 334
Conservative (5-7) 36 6 58 342
Northeast 33 11 56 185
Midwest 28 10 63 240
South 35 6 59 377
West 33 11 56 213
Mid-Atlantic 31 4 64 132
East North Central 30 9 62 164
West North Central 23 12 65 76
South Atlantic 37 5 58 203
West South Central 36 4 60 109
Pacic 33 14 53 145
Protestant 34 5 61 265
Roman Catholic 37 8 55 288
Ath./Agn./None 27 10 64 254
Something Else 32 13 55 208
Religiosity: Monthly+ 41 8 51 334
Religiosity: LT Monthly 29 9 62 682
Income: Under 50k 27 5 68 441
Income: 50k-100k 32 11 57 334
Income: 100k+ 44 11 45 241
Educ: < College 27 8 65 668
Educ: Bachelors degree 43 10 46 226
Educ: Post-grad 43 9 48 123
Urban 36 12 52 286
Suburban 34 7 59 507
Rural 26 9 65 223
15
15: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
ConocoPhillips
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 8 29 12 5 28 18 1016
Male 9 39 12 6 21 13 474
Female 7 21 11 3 35 23 542
Age: 18-29 9 26 9 5 30 22 174
Age: 30-44 8 32 15 3 23 20 241
Age: 45-64 6 29 12 4 30 19 383
Age: 65+ 9 31 11 7 29 12 217
Ethnicity - White 8 30 12 4 29 17 827
Ethnicity - Hispanic 13 41 11 4 7 24 90
Ethnicity - Afr. Am. 6 24 10 0 32 29 131
Democrats (no lean) 6 23 13 7 27 24 450
Independents (no lean) 9 33 13 4 26 16 245
Republicans (no lean) 9 35 9 2 32 12 320
Liberal (1-3) 9 28 14 9 22 18 316
Moderate (4) 4 28 11 3 32 22 334
Conservative (5-7) 11 33 10 2 30 13 342
Northeast 7 27 9 3 32 22 185
Midwest 5 27 9 7 31 21 240
South 7 29 12 4 29 19 377
West 12 35 17 5 20 12 213
Mid-Atlantic 8 27 10 3 28 24 132
East North Central 4 21 9 4 32 30 164
West North Central 9 40 9 11 30 1 76
South Atlantic 7 27 9 1 27 29 203
West South Central 12 37 13 6 22 9 109
Pacic 11 36 18 5 18 11 145
Protestant 10 32 14 2 29 13 265
Roman Catholic 9 34 12 3 21 21 288
Ath./Agn./None 6 20 15 10 32 18 254
Something Else 6 32 5 4 32 22 208
Religiosity: Monthly+ 10 31 15 2 24 18 334
Religiosity: LT Monthly 7 29 10 6 30 19 682
Income: Under 50k 7 20 9 4 33 27 441
Income: 50k-100k 6 36 14 4 25 14 334
Income: 100k+ 11 37 15 5 23 9 241
Educ: < College 7 25 10 4 31 23 668
Educ: Bachelors degree 8 38 16 7 22 8 226
Educ: Post-grad 9 38 13 4 26 10 123
Urban 12 31 12 5 24 16 286
Suburban 5 30 13 4 31 17 507
Rural 9 26 7 5 29 23 223
16
16: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
ConocoPhillips
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 37 16 47 1016
Male 48 19 34 474
Female 28 14 58 542
Age: 18-29 35 13 52 174
Age: 30-44 39 18 43 241
Age: 45-64 35 16 49 383
Age: 65+ 40 18 41 217
Ethnicity - White 38 16 46 827
Ethnicity - Hispanic 55 15 30 90
Ethnicity - Afr. Am. 30 10 61 131
Democrats (no lean) 30 20 51 450
Independents (no lean) 42 17 41 245
Republicans (no lean) 44 11 45 320
Liberal (1-3) 37 24 39 316
Moderate (4) 32 14 55 334
Conservative (5-7) 45 12 43 342
Northeast 34 12 54 185
Midwest 32 15 52 240
South 36 16 48 377
West 47 22 31 213
Mid-Atlantic 35 13 52 132
East North Central 25 13 62 164
West North Central 49 20 31 76
South Atlantic 34 10 56 203
West South Central 50 19 32 109
Pacic 47 24 29 145
Protestant 42 16 42 265
Roman Catholic 43 16 42 288
Ath./Agn./None 25 24 50 254
Something Else 37 8 54 208
Religiosity: Monthly+ 41 17 42 334
Religiosity: LT Monthly 35 16 49 682
Income: Under 50k 27 13 60 441
Income: 50k-100k 43 18 39 334
Income: 100k+ 48 20 32 241
Educ: < College 32 14 54 668
Educ: Bachelors degree 46 24 30 226
Educ: Post-grad 48 17 35 123
Urban 43 17 40 286
Suburban 35 17 48 507
Rural 35 13 52 223
17
17: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Berkshire Hathaway
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 9 23 8 3 17 40 1016
Male 13 32 10 4 17 25 474
Female 6 16 6 3 16 53 542
Age: 18-29 7 31 6 2 13 42 174
Age: 30-44 10 23 14 3 10 40 241
Age: 45-64 11 19 5 4 17 43 383
Age: 65+ 7 26 6 4 25 32 217
Ethnicity - White 10 23 9 2 19 36 827
Ethnicity - Hispanic 6 27 10 13 3 41 90
Ethnicity - Afr. Am. 3 23 0 1 9 64 131
Democrats (no lean) 6 22 8 3 15 46 450
Independents (no lean) 15 23 7 2 15 39 245
Republicans (no lean) 11 26 7 5 20 32 320
Liberal (1-3) 10 25 11 3 14 37 316
Moderate (4) 9 24 6 1 11 50 334
Conservative (5-7) 10 23 7 5 24 31 342
Northeast 13 32 7 2 13 33 185
Midwest 9 23 9 3 19 35 240
South 5 18 8 3 19 47 377
West 14 26 5 4 13 38 213
Mid-Atlantic 11 28 8 2 15 36 132
East North Central 8 24 7 3 21 37 164
West North Central 12 22 14 5 16 30 76
South Atlantic 6 23 5 1 16 50 203
West South Central 7 11 14 3 23 42 109
Pacic 10 32 7 4 14 33 145
Protestant 10 20 8 6 19 38 265
Roman Catholic 11 26 9 3 15 36 288
Ath./Agn./None 9 24 11 2 21 34 254
Something Else 8 24 1 2 11 54 208
Religiosity: Monthly+ 10 24 8 3 15 39 334
Religiosity: LT Monthly 9 23 7 3 17 40 682
Income: Under 50k 5 14 5 2 20 55 441
Income: 50k-100k 11 31 11 3 15 31 334
Income: 100k+ 16 31 9 6 13 25 241
Educ: < College 7 17 7 2 16 51 668
Educ: Bachelors degree 15 35 10 3 19 18 226
Educ: Post-grad 16 39 6 9 14 18 123
Urban 10 24 11 3 14 37 286
Suburban 10 26 6 3 18 37 507
Rural 6 17 6 4 17 49 223
18
18: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Berkshire Hathaway
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 33 11 56 1016
Male 45 13 42 474
Female 22 8 69 542
Age: 18-29 38 7 55 174
Age: 30-44 34 16 50 241
Age: 45-64 30 9 61 383
Age: 65+ 33 10 57 217
Ethnicity - White 33 12 55 827
Ethnicity - Hispanic 33 23 44 90
Ethnicity - Afr. Am. 26 1 73 131
Democrats (no lean) 28 11 61 450
Independents (no lean) 37 9 54 245
Republicans (no lean) 37 11 52 320
Liberal (1-3) 36 13 51 316
Moderate (4) 32 7 61 334
Conservative (5-7) 33 12 55 342
Northeast 45 9 46 185
Midwest 33 13 54 240
South 23 11 66 377
West 40 9 51 213
Mid-Atlantic 40 10 50 132
East North Central 32 10 58 164
West North Central 35 19 47 76
South Atlantic 29 5 65 203
West South Central 18 17 65 109
Pacic 42 11 46 145
Protestant 29 14 57 265
Roman Catholic 37 11 51 288
Ath./Agn./None 32 13 55 254
Something Else 32 3 65 208
Religiosity: Monthly+ 34 11 54 334
Religiosity: LT Monthly 32 10 57 682
Income: Under 50k 19 7 74 441
Income: 50k-100k 41 13 45 334
Income: 100k+ 47 15 39 241
Educ: < College 23 9 68 668
Educ: Bachelors degree 50 13 37 226
Educ: Post-grad 54 15 31 123
Urban 34 14 52 286
Suburban 36 9 55 507
Rural 23 10 66 223
19
19: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Fannie Mae
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 9 25 24 16 21 6 1015
Male 8 25 25 23 13 6 473
Female 10 24 23 10 28 5 542
Age: 18-29 5 27 14 10 22 22 174
Age: 30-44 13 24 32 9 18 4 241
Age: 45-64 9 24 22 20 23 2 383
Age: 65+ 8 25 26 19 21 1 217
Ethnicity - White 7 26 24 16 23 4 827
Ethnicity - Hispanic 14 34 18 20 4 10 90
Ethnicity - Afr. Am. 19 19 27 4 18 13 131
Democrats (no lean) 13 25 23 9 21 9 450
Independents (no lean) 5 18 30 20 22 5 245
Republicans (no lean) 6 29 20 22 21 2 320
Liberal (1-3) 17 22 27 8 19 7 316
Moderate (4) 6 25 26 10 26 8 334
Conservative (5-7) 5 27 20 30 16 2 341
Northeast 6 23 19 16 28 8 185
Midwest 8 23 22 18 26 4 240
South 12 24 25 15 19 5 377
West 9 29 28 13 15 6 213
Mid-Atlantic 7 24 18 19 25 7 132
East North Central 10 23 17 17 27 6 164
West North Central 3 21 32 22 21 1 76
South Atlantic 14 22 27 12 18 7 203
West South Central 13 34 22 14 16 2 109
Pacic 12 23 31 13 13 8 145
Protestant 5 27 22 23 20 3 265
Roman Catholic 13 32 18 14 18 5 287
Ath./Agn./None 4 18 31 10 27 9 254
Something Else 15 20 25 14 20 5 208
Religiosity: Monthly+ 17 27 15 17 18 5 334
Religiosity: LT Monthly 5 23 28 15 23 6 681
Income: Under 50k 10 21 21 12 27 10 441
Income: 50k-100k 10 28 24 17 20 2 334
Income: 100k+ 7 27 30 21 13 3 241
Educ: < College 10 21 23 13 25 8 667
Educ: Bachelors degree 8 32 26 20 12 3 226
Educ: Post-grad 8 28 25 23 15 1 123
Urban 12 27 20 13 22 5 286
Suburban 9 24 27 13 22 5 507
Rural 4 23 21 24 19 9 223
20
20: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Fannie Mae
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 34 39 27 1015
Male 33 48 19 473
Female 34 32 34 542
Age: 18-29 32 24 44 174
Age: 30-44 37 41 22 241
Age: 45-64 33 42 25 383
Age: 65+ 33 45 22 217
Ethnicity - White 34 40 26 827
Ethnicity - Hispanic 49 38 13 90
Ethnicity - Afr. Am. 38 31 31 131
Democrats (no lean) 39 32 29 450
Independents (no lean) 23 49 27 245
Republicans (no lean) 35 42 23 320
Liberal (1-3) 39 34 27 316
Moderate (4) 31 35 34 334
Conservative (5-7) 32 49 18 341
Northeast 30 35 35 185
Midwest 30 40 30 240
South 36 40 24 377
West 37 42 21 213
Mid-Atlantic 31 37 32 132
East North Central 33 33 33 164
West North Central 23 54 23 76
South Atlantic 36 38 25 203
West South Central 46 36 18 109
Pacic 35 44 21 145
Protestant 32 45 23 265
Roman Catholic 45 32 23 287
Ath./Agn./None 22 41 37 254
Something Else 35 40 25 208
Religiosity: Monthly+ 44 32 23 334
Religiosity: LT Monthly 28 43 29 681
Income: Under 50k 31 32 37 441
Income: 50k-100k 37 41 22 334
Income: 100k+ 34 50 15 241
Educ: < College 31 36 33 667
Educ: Bachelors degree 40 46 14 226
Educ: Post-grad 36 48 16 123
Urban 40 34 27 286
Suburban 33 40 27 507
Rural 27 45 27 223
21
21: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
J.P. Morgan Chase & Co.
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 17 34 17 10 19 3 1016
Male 17 39 18 11 14 0 474
Female 17 30 16 9 23 6 542
Age: 18-29 23 18 18 9 28 4 174
Age: 30-44 24 39 13 6 15 3 241
Age: 45-64 12 38 18 12 16 4 383
Age: 65+ 14 34 19 12 21 0 217
Ethnicity - White 15 37 17 10 19 1 827
Ethnicity - Hispanic 41 27 18 2 11 0 90
Ethnicity - Afr. Am. 32 17 12 8 20 11 131
Democrats (no lean) 20 30 14 10 22 5 450
Independents (no lean) 12 37 16 15 17 3 245
Republicans (no lean) 17 37 23 5 17 1 320
Liberal (1-3) 16 27 21 15 15 7 316
Moderate (4) 21 36 12 7 23 2 334
Conservative (5-7) 15 40 19 8 18 1 342
Northeast 14 42 20 5 18 0 185
Midwest 10 33 14 14 26 3 240
South 21 31 16 9 18 5 377
West 21 32 20 11 13 3 213
Mid-Atlantic 16 43 14 4 22 0 132
East North Central 13 30 13 13 26 4 164
West North Central 4 38 15 16 26 0 76
South Atlantic 23 28 14 7 19 9 203
West South Central 23 45 14 8 9 0 109
Pacic 24 33 15 12 14 3 145
Protestant 13 37 22 9 19 0 265
Roman Catholic 23 41 13 5 16 2 288
Ath./Agn./None 9 25 20 19 25 2 254
Something Else 24 31 13 7 15 10 208
Religiosity: Monthly+ 18 39 15 8 16 5 334
Religiosity: LT Monthly 17 31 18 11 21 2 682
Income: Under 50k 17 28 12 10 27 6 441
Income: 50k-100k 11 41 21 12 13 2 334
Income: 100k+ 25 34 20 7 14 0 241
Educ: < College 17 32 15 11 22 5 668
Educ: Bachelors degree 19 35 21 10 15 0 226
Educ: Post-grad 15 45 21 7 11 0 123
Urban 23 33 16 6 20 2 286
Suburban 15 33 20 10 18 4 507
Rural 13 36 11 16 21 3 223
22
22: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
J.P. Morgan Chase & Co.
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 51 27 22 1016
Male 56 30 15 474
Female 47 25 29 542
Age: 18-29 41 27 32 174
Age: 30-44 64 19 17 241
Age: 45-64 49 30 21 383
Age: 65+ 48 31 21 217
Ethnicity - White 52 28 21 827
Ethnicity - Hispanic 68 21 11 90
Ethnicity - Afr. Am. 49 20 31 131
Democrats (no lean) 49 24 27 450
Independents (no lean) 49 31 20 245
Republicans (no lean) 54 28 17 320
Liberal (1-3) 42 36 22 316
Moderate (4) 57 19 24 334
Conservative (5-7) 55 27 18 342
Northeast 56 25 19 185
Midwest 43 28 29 240
South 52 25 23 377
West 53 31 16 213
Mid-Atlantic 60 18 22 132
East North Central 44 27 30 164
West North Central 43 31 27 76
South Atlantic 51 21 28 203
West South Central 68 22 9 109
Pacic 57 26 17 145
Protestant 50 31 20 265
Roman Catholic 63 18 18 288
Ath./Agn./None 34 38 27 254
Something Else 55 20 24 208
Religiosity: Monthly+ 57 23 20 334
Religiosity: LT Monthly 48 29 23 682
Income: Under 50k 45 23 32 441
Income: 50k-100k 53 33 14 334
Income: 100k+ 59 27 14 241
Educ: < College 48 25 27 668
Educ: Bachelors degree 54 31 15 226
Educ: Post-grad 60 29 11 123
Urban 56 22 22 286
Suburban 49 30 21 507
Rural 49 27 24 223
23
23: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Bank of America
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 17 30 18 18 17 0 1016
Male 16 33 19 21 10 0 474
Female 18 27 17 15 23 0 542
Age: 18-29 23 27 8 10 32 0 174
Age: 30-44 19 33 23 12 13 0 241
Age: 45-64 14 27 19 24 16 0 383
Age: 65+ 15 35 18 20 11 0 217
Ethnicity - White 15 32 18 18 18 0 827
Ethnicity - Hispanic 26 36 21 5 13 0 90
Ethnicity - Afr. Am. 29 28 16 16 11 0 131
Democrats (no lean) 19 34 15 16 16 0 450
Independents (no lean) 14 26 20 27 13 1 245
Republicans (no lean) 16 29 21 14 21 0 320
Liberal (1-3) 19 27 14 23 17 0 316
Moderate (4) 17 29 21 13 20 0 334
Conservative (5-7) 15 35 20 18 12 0 342
Northeast 16 29 17 14 23 0 185
Midwest 13 28 17 17 24 0 240
South 20 30 18 19 13 0 377
West 17 34 20 20 10 0 213
Mid-Atlantic 18 27 18 13 22 0 132
East North Central 16 26 13 15 29 0 164
West North Central 5 34 24 21 15 1 76
South Atlantic 27 28 19 15 11 0 203
West South Central 16 40 15 20 8 0 109
Pacic 18 36 20 18 9 0 145
Protestant 13 30 22 19 16 0 265
Roman Catholic 23 39 15 10 12 0 288
Ath./Agn./None 12 23 16 26 23 0 254
Something Else 21 27 20 17 17 0 208
Religiosity: Monthly+ 23 34 13 16 14 0 334
Religiosity: LT Monthly 14 28 21 19 18 0 682
Income: Under 50k 20 28 15 15 22 0 441
Income: 50k-100k 15 30 18 23 15 0 334
Income: 100k+ 16 34 24 16 10 0 241
Educ: < College 18 29 15 18 21 0 668
Educ: Bachelors degree 17 31 23 20 9 0 226
Educ: Post-grad 13 37 27 15 7 0 123
Urban 23 30 17 14 16 0 286
Suburban 17 29 19 18 16 0 507
Rural 9 34 17 22 19 0 223
24
24: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Bank of America
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 47 36 17 1016
Male 50 40 10 474
Female 45 32 23 542
Age: 18-29 50 18 32 174
Age: 30-44 52 35 13 241
Age: 45-64 42 43 16 383
Age: 65+ 50 39 12 217
Ethnicity - White 46 35 18 827
Ethnicity - Hispanic 61 26 13 90
Ethnicity - Afr. Am. 57 32 11 131
Democrats (no lean) 53 31 16 450
Independents (no lean) 39 47 14 245
Republicans (no lean) 45 34 21 320
Liberal (1-3) 46 37 17 316
Moderate (4) 46 34 20 334
Conservative (5-7) 50 38 12 342
Northeast 45 31 23 185
Midwest 41 34 25 240
South 50 37 13 377
West 51 40 10 213
Mid-Atlantic 46 31 23 132
East North Central 43 29 29 164
West North Central 39 46 16 76
South Atlantic 55 33 11 203
West South Central 56 35 9 109
Pacic 54 38 9 145
Protestant 43 41 16 265
Roman Catholic 62 26 12 288
Ath./Agn./None 35 42 23 254
Something Else 47 36 17 208
Religiosity: Monthly+ 57 28 14 334
Religiosity: LT Monthly 42 39 18 682
Income: Under 50k 48 30 22 441
Income: 50k-100k 45 41 15 334
Income: 100k+ 50 40 10 241
Educ: < College 46 32 22 668
Educ: Bachelors degree 48 43 9 226
Educ: Post-grad 50 43 7 123
Urban 53 31 16 286
Suburban 46 37 16 507
Rural 42 39 19 223
25
25: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Citigroup
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 14 35 16 8 21 6 1016
Male 13 39 19 11 14 6 474
Female 15 32 14 5 27 7 542
Age: 18-29 19 24 4 5 24 24 174
Age: 30-44 13 43 19 8 13 5 241
Age: 45-64 13 32 20 9 24 2 383
Age: 65+ 12 41 17 6 23 1 217
Ethnicity - White 13 38 16 7 22 5 827
Ethnicity - Hispanic 20 33 19 3 4 21 90
Ethnicity - Afr. Am. 23 20 18 5 23 12 131
Democrats (no lean) 13 33 18 6 21 9 450
Independents (no lean) 12 33 17 10 22 6 245
Republicans (no lean) 17 40 14 8 20 2 320
Liberal (1-3) 15 33 17 10 17 9 316
Moderate (4) 13 37 16 5 21 8 334
Conservative (5-7) 14 37 17 9 21 3 342
Northeast 12 41 18 7 17 5 185
Midwest 9 32 15 11 25 7 240
South 17 32 17 5 24 5 377
West 14 39 15 8 14 10 213
Mid-Atlantic 13 38 19 6 21 3 132
East North Central 10 29 15 10 26 9 164
West North Central 8 39 16 12 24 1 76
South Atlantic 21 32 18 3 19 7 203
West South Central 18 41 6 12 21 1 109
Pacic 12 39 16 8 12 14 145
Protestant 11 37 17 8 22 6 265
Roman Catholic 16 41 15 6 16 6 288
Ath./Agn./None 9 29 19 10 27 6 254
Something Else 20 32 15 6 19 8 208
Religiosity: Monthly+ 19 33 13 9 20 5 334
Religiosity: LT Monthly 11 36 18 7 22 7 682
Income: Under 50k 17 26 14 5 29 9 441
Income: 50k-100k 11 45 16 8 17 3 334
Income: 100k+ 12 37 21 11 11 7 241
Educ: < College 15 32 12 6 26 8 668
Educ: Bachelors degree 12 39 24 10 12 2 226
Educ: Post-grad 10 42 23 11 12 3 123
Urban 16 32 12 7 25 8 286
Suburban 15 36 21 6 19 4 507
Rural 9 35 12 12 21 11 223
26
26: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Citigroup
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 49 24 27 1016
Male 51 29 20 474
Female 47 19 34 542
Age: 18-29 43 9 48 174
Age: 30-44 55 27 18 241
Age: 45-64 45 29 26 383
Age: 65+ 53 23 24 217
Ethnicity - White 50 23 26 827
Ethnicity - Hispanic 53 22 25 90
Ethnicity - Afr. Am. 43 22 35 131
Democrats (no lean) 46 24 30 450
Independents (no lean) 44 27 29 245
Republicans (no lean) 56 21 23 320
Liberal (1-3) 48 26 26 316
Moderate (4) 50 21 29 334
Conservative (5-7) 51 25 24 342
Northeast 53 25 22 185
Midwest 42 26 32 240
South 49 23 28 377
West 53 22 25 213
Mid-Atlantic 51 25 24 132
East North Central 39 26 35 164
West North Central 47 28 25 76
South Atlantic 53 20 27 203
West South Central 59 18 23 109
Pacic 50 24 26 145
Protestant 48 25 28 265
Roman Catholic 57 21 22 288
Ath./Agn./None 38 29 33 254
Something Else 52 21 27 208
Religiosity: Monthly+ 53 23 25 334
Religiosity: LT Monthly 47 24 29 682
Income: Under 50k 43 19 38 441
Income: 50k-100k 56 24 20 334
Income: 100k+ 49 33 18 241
Educ: < College 47 18 34 668
Educ: Bachelors degree 51 35 14 226
Educ: Post-grad 52 34 14 123
Urban 48 20 32 286
Suburban 51 27 23 507
Rural 45 23 32 223
27
27: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Wells Fargo
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 19 39 15 12 15 1 1016
Male 16 45 16 13 8 2 474
Female 21 34 13 10 21 1 542
Age: 18-29 15 39 12 12 19 5 174
Age: 30-44 25 41 16 10 8 0 241
Age: 45-64 16 41 14 13 15 1 383
Age: 65+ 20 32 16 11 20 1 217
Ethnicity - White 17 39 14 12 16 1 827
Ethnicity - Hispanic 25 40 25 0 1 10 90
Ethnicity - Afr. Am. 31 30 17 9 12 1 131
Democrats (no lean) 19 39 16 8 16 3 450
Independents (no lean) 13 40 15 20 12 0 245
Republicans (no lean) 23 38 12 11 16 0 320
Liberal (1-3) 17 35 17 16 15 0 316
Moderate (4) 18 43 14 10 14 2 334
Conservative (5-7) 22 40 13 9 16 1 342
Northeast 14 41 8 14 22 1 185
Midwest 7 41 16 13 23 0 240
South 28 31 15 11 12 3 377
West 18 48 18 9 7 0 213
Mid-Atlantic 15 42 8 8 26 1 132
East North Central 8 37 18 11 26 0 164
West North Central 7 49 13 16 15 0 76
South Atlantic 36 32 10 6 12 4 203
West South Central 25 36 15 9 10 3 109
Pacic 13 58 14 9 5 0 145
Protestant 22 34 16 11 17 0 265
Roman Catholic 19 48 12 7 11 3 288
Ath./Agn./None 8 37 21 14 20 0 254
Something Else 28 34 9 16 12 1 208
Religiosity: Monthly+ 25 37 12 10 14 3 334
Religiosity: LT Monthly 16 40 16 12 16 0 682
Income: Under 50k 20 32 12 11 22 3 441
Income: 50k-100k 15 42 19 13 10 0 334
Income: 100k+ 20 46 13 11 10 0 241
Educ: < College 18 35 14 13 19 2 668
Educ: Bachelors degree 20 48 15 7 8 1 226
Educ: Post-grad 18 43 18 12 8 1 123
Urban 22 41 14 9 13 0 286
Suburban 21 38 14 11 16 0 507
Rural 11 38 16 16 14 5 223
28
28: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Wells Fargo
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 58 26 16 1016
Male 61 29 10 474
Female 55 23 22 542
Age: 18-29 53 23 23 174
Age: 30-44 66 26 9 241
Age: 45-64 57 27 15 383
Age: 65+ 52 27 21 217
Ethnicity - White 56 26 18 827
Ethnicity - Hispanic 64 25 10 90
Ethnicity - Afr. Am. 61 26 13 131
Democrats (no lean) 57 24 19 450
Independents (no lean) 53 35 12 245
Republicans (no lean) 61 23 16 320
Liberal (1-3) 51 34 15 316
Moderate (4) 61 23 16 334
Conservative (5-7) 62 21 17 342
Northeast 56 22 23 185
Midwest 48 29 23 240
South 59 26 15 377
West 67 26 7 213
Mid-Atlantic 57 16 27 132
East North Central 45 29 26 164
West North Central 56 29 15 76
South Atlantic 68 16 16 203
West South Central 62 25 13 109
Pacic 71 24 5 145
Protestant 56 27 18 265
Roman Catholic 67 18 15 288
Ath./Agn./None 45 35 20 254
Something Else 62 25 13 208
Religiosity: Monthly+ 62 21 17 334
Religiosity: LT Monthly 55 28 16 682
Income: Under 50k 52 23 24 441
Income: 50k-100k 57 32 10 334
Income: 100k+ 67 23 10 241
Educ: < College 53 27 20 668
Educ: Bachelors degree 69 23 9 226
Educ: Post-grad 61 30 9 123
Urban 63 24 14 286
Suburban 59 25 17 507
Rural 48 32 20 223
29
29: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Freddie Mac
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 7 22 25 15 18 13 1016
Male 7 25 29 20 10 9 474
Female 8 19 21 10 25 16 542
Age: 18-29 14 19 14 11 21 19 174
Age: 30-44 7 23 28 9 15 18 241
Age: 45-64 5 21 26 18 19 10 383
Age: 65+ 6 22 28 19 18 7 217
Ethnicity - White 7 22 28 15 18 10 827
Ethnicity - Hispanic 10 35 26 16 2 11 90
Ethnicity - Afr. Am. 9 21 15 3 22 30 131
Democrats (no lean) 7 24 23 8 21 18 450
Independents (no lean) 6 16 28 21 18 10 245
Republicans (no lean) 10 23 25 20 14 8 320
Liberal (1-3) 13 21 28 9 17 13 316
Moderate (4) 5 24 22 11 19 19 334
Conservative (5-7) 5 21 25 25 17 7 342
Northeast 13 22 25 10 20 11 185
Midwest 5 17 25 17 24 12 240
South 5 21 24 17 16 17 377
West 9 28 27 14 13 9 213
Mid-Atlantic 7 26 23 11 23 11 132
East North Central 4 21 21 15 24 15 164
West North Central 6 8 32 22 25 7 76
South Atlantic 7 20 19 13 17 25 203
West South Central 5 22 36 17 13 8 109
Pacic 11 21 33 13 11 11 145
Protestant 5 20 27 21 20 7 265
Roman Catholic 9 27 24 12 15 12 288
Ath./Agn./None 5 20 27 16 25 8 254
Something Else 12 16 21 10 13 28 208
Religiosity: Monthly+ 8 22 22 14 18 15 334
Religiosity: LT Monthly 7 21 26 15 18 12 682
Income: Under 50k 5 18 19 13 24 22 441
Income: 50k-100k 10 27 29 13 16 5 334
Income: 100k+ 8 21 30 22 11 8 241
Educ: < College 7 18 25 13 20 17 668
Educ: Bachelors degree 8 30 28 17 12 4 226
Educ: Post-grad 8 25 20 24 17 6 123
Urban 10 19 29 13 20 10 286
Suburban 7 24 24 13 18 15 507
Rural 5 20 23 22 17 14 223
30
30: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Freddie Mac
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 29 40 31 1016
Male 31 49 19 474
Female 27 31 41 542
Age: 18-29 34 26 40 174
Age: 30-44 31 37 33 241
Age: 45-64 26 44 30 383
Age: 65+ 29 46 25 217
Ethnicity - White 29 43 28 827
Ethnicity - Hispanic 45 42 13 90
Ethnicity - Afr. Am. 30 18 52 131
Democrats (no lean) 30 31 39 450
Independents (no lean) 22 49 29 245
Republicans (no lean) 33 45 22 320
Liberal (1-3) 33 37 30 316
Moderate (4) 29 33 39 334
Conservative (5-7) 26 50 24 342
Northeast 35 35 30 185
Midwest 22 42 37 240
South 26 41 33 377
West 38 40 22 213
Mid-Atlantic 33 34 33 132
East North Central 25 36 39 164
West North Central 14 54 32 76
South Atlantic 27 31 42 203
West South Central 27 53 21 109
Pacic 32 46 22 145
Protestant 26 48 27 265
Roman Catholic 36 37 27 288
Ath./Agn./None 25 42 33 254
Something Else 28 31 41 208
Religiosity: Monthly+ 30 36 34 334
Religiosity: LT Monthly 28 42 30 682
Income: Under 50k 23 31 46 441
Income: 50k-100k 37 42 21 334
Income: 100k+ 29 52 19 241
Educ: < College 25 37 38 668
Educ: Bachelors degree 38 45 17 226
Educ: Post-grad 33 44 23 123
Urban 29 41 30 286
Suburban 31 37 32 507
Rural 25 45 30 223
31
31: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
American International Group (AIG)
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 9 28 13 9 27 14 1016
Male 7 35 16 11 20 11 474
Female 10 22 11 7 33 17 542
Age: 18-29 13 25 13 7 25 17 174
Age: 30-44 10 30 13 8 32 7 241
Age: 45-64 9 29 13 11 25 13 383
Age: 65+ 2 26 14 9 26 23 217
Ethnicity - White 6 30 14 8 26 15 827
Ethnicity - Hispanic 25 36 13 6 17 2 90
Ethnicity - Afr. Am. 27 20 3 9 36 5 131
Democrats (no lean) 13 27 10 9 29 12 450
Independents (no lean) 5 27 13 13 26 15 245
Republicans (no lean) 5 31 17 5 25 16 320
Liberal (1-3) 15 22 16 12 24 11 316
Moderate (4) 5 34 10 6 29 15 334
Conservative (5-7) 6 29 14 9 26 15 342
Northeast 5 25 21 7 25 16 185
Midwest 3 30 10 9 27 20 240
South 10 27 11 9 33 10 377
West 15 30 13 10 18 15 213
Mid-Atlantic 5 27 16 7 28 17 132
East North Central 5 27 10 11 27 20 164
West North Central 0 36 11 6 28 20 76
South Atlantic 15 24 11 7 36 7 203
West South Central 5 46 6 11 18 14 109
Pacic 16 24 16 12 17 15 145
Protestant 3 32 12 8 25 20 265
Roman Catholic 11 37 9 7 21 16 288
Ath./Agn./None 4 18 18 15 33 12 254
Something Else 18 22 15 6 30 8 208
Religiosity: Monthly+ 14 33 10 10 21 12 334
Religiosity: LT Monthly 6 26 15 8 30 16 682
Income: Under 50k 8 25 8 6 35 18 441
Income: 50k-100k 5 31 17 9 26 12 334
Income: 100k+ 13 30 19 13 14 10 241
Educ: < College 9 26 10 7 31 17 668
Educ: Bachelors degree 8 34 19 11 19 10 226
Educ: Post-grad 5 27 24 16 19 8 123
Urban 15 31 11 8 21 14 286
Suburban 7 29 16 9 28 11 507
Rural 4 21 11 10 32 22 223
32
32: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
American International Group (AIG)
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 37 22 41 1016
Male 42 27 32 474
Female 32 18 50 542
Age: 18-29 38 20 42 174
Age: 30-44 41 20 39 241
Age: 45-64 38 24 38 383
Age: 65+ 28 22 50 217
Ethnicity - White 36 22 42 827
Ethnicity - Hispanic 61 20 19 90
Ethnicity - Afr. Am. 47 12 41 131
Democrats (no lean) 39 20 41 450
Independents (no lean) 32 26 42 245
Republicans (no lean) 36 23 41 320
Liberal (1-3) 37 28 35 316
Moderate (4) 39 16 45 334
Conservative (5-7) 35 23 41 342
Northeast 30 28 41 185
Midwest 33 20 47 240
South 37 20 43 377
West 45 23 32 213
Mid-Atlantic 32 23 45 132
East North Central 32 21 47 164
West North Central 36 17 48 76
South Atlantic 39 18 44 203
West South Central 51 17 32 109
Pacic 40 28 32 145
Protestant 35 20 45 265
Roman Catholic 48 16 37 288
Ath./Agn./None 22 33 45 254
Something Else 41 21 38 208
Religiosity: Monthly+ 47 20 33 334
Religiosity: LT Monthly 32 23 45 682
Income: Under 50k 33 14 53 441
Income: 50k-100k 36 26 38 334
Income: 100k+ 43 33 24 241
Educ: < College 36 16 48 668
Educ: Bachelors degree 42 30 29 226
Educ: Post-grad 33 40 27 123
Urban 46 19 35 286
Suburban 36 25 39 507
Rural 26 20 54 223
33
33: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
State Farm Insurance
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 29 42 8 6 15 0 1015
Male 29 44 9 6 11 0 473
Female 28 41 7 5 19 1 542
Age: 18-29 27 29 11 8 23 3 174
Age: 30-44 33 45 6 2 13 0 241
Age: 45-64 25 47 8 6 15 0 383
Age: 65+ 32 40 8 7 14 0 217
Ethnicity - White 26 46 7 6 15 0 827
Ethnicity - Hispanic 35 35 18 0 12 0 90
Ethnicity - Afr. Am. 49 22 11 0 18 0 131
Democrats (no lean) 32 37 7 3 19 1 450
Independents (no lean) 28 43 8 7 14 0 245
Republicans (no lean) 24 48 8 7 12 0 320
Liberal (1-3) 29 35 11 7 17 1 316
Moderate (4) 32 43 5 5 15 0 334
Conservative (5-7) 25 48 8 5 13 0 341
Northeast 19 44 7 10 21 0 185
Midwest 28 42 3 6 21 0 240
South 38 35 9 4 14 0 377
West 20 53 12 5 7 2 213
Mid-Atlantic 22 44 8 4 21 0 132
East North Central 31 42 2 2 22 0 164
West North Central 23 40 5 13 19 1 76
South Atlantic 38 34 7 4 18 0 203
West South Central 36 39 9 6 10 0 109
Pacic 22 51 16 2 7 3 145
Protestant 26 47 9 5 13 0 265
Roman Catholic 30 46 7 4 12 2 287
Ath./Agn./None 27 37 8 4 24 0 254
Something Else 32 38 7 10 13 0 208
Religiosity: Monthly+ 31 46 8 4 11 0 334
Religiosity: LT Monthly 27 40 8 6 18 1 681
Income: Under 50k 33 37 6 3 20 1 441
Income: 50k-100k 21 51 7 8 13 0 334
Income: 100k+ 31 39 12 7 10 0 241
Educ: < College 32 38 7 5 17 1 667
Educ: Bachelors degree 22 53 7 5 13 0 226
Educ: Post-grad 20 46 13 7 13 0 123
Urban 30 40 10 4 15 2 286
Suburban 29 40 8 7 15 0 507
Rural 25 50 4 4 17 0 223
34
34: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
State Farm Insurance
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 71 13 16 1015
Male 73 16 11 473
Female 69 11 20 542
Age: 18-29 55 19 26 174
Age: 30-44 78 9 13 241
Age: 45-64 72 13 15 383
Age: 65+ 72 14 14 217
Ethnicity - White 72 13 15 827
Ethnicity - Hispanic 70 18 12 90
Ethnicity - Afr. Am. 71 11 18 131
Democrats (no lean) 69 11 20 450
Independents (no lean) 71 15 14 245
Republicans (no lean) 72 16 12 320
Liberal (1-3) 64 18 18 316
Moderate (4) 75 10 15 334
Conservative (5-7) 73 14 13 341
Northeast 63 16 21 185
Midwest 70 9 21 240
South 73 13 14 377
West 74 17 9 213
Mid-Atlantic 66 12 21 132
East North Central 73 4 22 164
West North Central 63 18 19 76
South Atlantic 71 11 18 203
West South Central 75 15 10 109
Pacic 73 17 10 145
Protestant 72 15 13 265
Roman Catholic 76 11 14 287
Ath./Agn./None 64 12 24 254
Something Else 70 18 13 208
Religiosity: Monthly+ 77 12 11 334
Religiosity: LT Monthly 67 14 18 681
Income: Under 50k 70 9 21 441
Income: 50k-100k 72 15 13 334
Income: 100k+ 70 20 10 241
Educ: < College 70 12 17 667
Educ: Bachelors degree 74 12 13 226
Educ: Post-grad 67 20 13 123
Urban 70 14 16 286
Suburban 69 15 15 507
Rural 74 9 17 223
35
35: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
MetLife
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 22 41 8 3 25 1 1016
Male 20 44 11 5 20 0 474
Female 24 38 7 1 29 1 542
Age: 18-29 19 21 11 5 42 2 174
Age: 30-44 31 40 12 3 13 2 241
Age: 45-64 18 47 7 3 25 0 383
Age: 65+ 22 47 5 2 24 0 217
Ethnicity - White 20 44 7 3 25 1 827
Ethnicity - Hispanic 35 23 23 5 14 1 90
Ethnicity - Afr. Am. 37 30 10 0 20 2 131
Democrats (no lean) 25 35 10 3 26 1 450
Independents (no lean) 22 46 7 4 21 1 245
Republicans (no lean) 19 44 8 3 26 1 320
Liberal (1-3) 21 34 10 4 30 0 316
Moderate (4) 25 45 8 3 18 1 334
Conservative (5-7) 20 44 8 2 25 1 342
Northeast 21 41 6 3 28 1 185
Midwest 17 43 7 4 28 1 240
South 30 38 7 2 22 1 377
West 15 44 15 2 23 0 213
Mid-Atlantic 21 42 6 4 26 1 132
East North Central 20 37 8 5 28 2 164
West North Central 10 55 4 3 27 0 76
South Atlantic 33 35 4 1 26 1 203
West South Central 36 41 5 7 11 1 109
Pacic 14 41 23 2 21 0 145
Protestant 17 46 7 4 25 0 265
Roman Catholic 30 39 9 2 19 1 288
Ath./Agn./None 11 46 9 3 30 1 254
Something Else 34 29 8 3 25 1 208
Religiosity: Monthly+ 29 40 7 5 18 1 334
Religiosity: LT Monthly 19 41 9 2 28 1 682
Income: Under 50k 25 35 6 2 30 2 441
Income: 50k-100k 21 47 6 2 24 0 334
Income: 100k+ 20 42 16 6 16 0 241
Educ: < College 24 37 7 2 29 1 668
Educ: Bachelors degree 22 47 7 5 17 1 226
Educ: Post-grad 12 47 19 4 17 1 123
Urban 25 38 11 3 22 0 286
Suburban 23 41 8 2 25 1 507
Rural 18 44 5 4 27 2 223
36
36: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
MetLife
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 63 11 26 1016
Male 64 16 20 474
Female 62 8 30 542
Age: 18-29 41 16 43 174
Age: 30-44 71 14 15 241
Age: 45-64 65 10 25 383
Age: 65+ 69 6 25 217
Ethnicity - White 64 10 26 827
Ethnicity - Hispanic 57 28 15 90
Ethnicity - Afr. Am. 68 10 22 131
Democrats (no lean) 60 12 27 450
Independents (no lean) 68 11 22 245
Republicans (no lean) 63 10 27 320
Liberal (1-3) 55 14 31 316
Moderate (4) 70 11 19 334
Conservative (5-7) 65 10 25 342
Northeast 62 9 29 185
Midwest 60 11 29 240
South 68 9 23 377
West 59 17 24 213
Mid-Atlantic 63 10 27 132
East North Central 57 13 30 164
West North Central 66 7 27 76
South Atlantic 68 5 26 203
West South Central 77 11 12 109
Pacic 55 25 21 145
Protestant 63 11 26 265
Roman Catholic 69 11 20 288
Ath./Agn./None 56 13 31 254
Something Else 63 11 26 208
Religiosity: Monthly+ 69 12 19 334
Religiosity: LT Monthly 60 11 29 682
Income: Under 50k 60 8 32 441
Income: 50k-100k 68 9 24 334
Income: 100k+ 62 22 16 241
Educ: < College 62 9 29 668
Educ: Bachelors degree 69 13 19 226
Educ: Post-grad 59 23 18 123
Urban 63 15 22 286
Suburban 63 11 26 507
Rural 62 9 29 223
37
37: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
CVS Caremark
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 24 43 5 3 16 9 1016
Male 17 52 8 2 13 8 474
Female 30 35 3 3 19 10 542
Age: 18-29 32 35 2 7 22 3 174
Age: 30-44 32 42 7 2 12 6 241
Age: 45-64 17 47 6 2 16 13 383
Age: 65+ 20 45 6 2 16 10 217
Ethnicity - White 21 46 5 3 17 8 827
Ethnicity - Hispanic 34 47 8 4 7 1 90
Ethnicity - Afr. Am. 41 30 0 0 15 14 131
Democrats (no lean) 25 43 3 2 19 9 450
Independents (no lean) 24 39 7 3 14 13 245
Republicans (no lean) 22 47 7 5 14 6 320
Liberal (1-3) 26 40 5 6 16 7 316
Moderate (4) 23 51 4 1 13 9 334
Conservative (5-7) 22 40 7 2 19 9 342
Northeast 32 42 5 7 8 5 185
Midwest 20 41 5 3 20 11 240
South 24 41 5 2 19 10 377
West 20 50 7 1 15 7 213
Mid-Atlantic 34 42 5 1 11 6 132
East North Central 24 40 3 2 18 13 164
West North Central 12 43 10 4 24 7 76
South Atlantic 26 42 4 0 17 11 203
West South Central 25 47 3 4 15 6 109
Pacic 22 51 9 1 14 3 145
Protestant 18 43 8 1 21 10 265
Roman Catholic 24 57 5 2 10 3 288
Ath./Agn./None 20 40 5 2 23 11 254
Something Else 36 29 4 7 10 14 208
Religiosity: Monthly+ 28 43 5 3 12 9 334
Religiosity: LT Monthly 21 43 5 3 18 9 682
Income: Under 50k 18 39 3 2 22 16 441
Income: 50k-100k 27 48 5 4 12 4 334
Income: 100k+ 30 44 10 2 11 3 241
Educ: < College 23 41 3 4 18 11 668
Educ: Bachelors degree 28 46 6 2 15 3 226
Educ: Post-grad 21 46 15 0 10 8 123
Urban 31 36 8 2 19 4 286
Suburban 23 46 5 3 16 7 507
Rural 16 47 3 3 12 19 223
38
38: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
CVS Caremark
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 67 8 25 1016
Male 69 10 21 474
Female 65 7 29 542
Age: 18-29 67 8 25 174
Age: 30-44 74 8 18 241
Age: 45-64 64 8 29 383
Age: 65+ 65 9 26 217
Ethnicity - White 66 8 25 827
Ethnicity - Hispanic 81 11 7 90
Ethnicity - Afr. Am. 71 0 29 131
Democrats (no lean) 68 5 28 450
Independents (no lean) 63 10 27 245
Republicans (no lean) 68 12 20 320
Liberal (1-3) 66 11 23 316
Moderate (4) 73 5 22 334
Conservative (5-7) 62 9 28 342
Northeast 74 13 14 185
Midwest 61 8 31 240
South 65 7 29 377
West 71 7 22 213
Mid-Atlantic 76 6 17 132
East North Central 64 5 31 164
West North Central 55 14 31 76
South Atlantic 68 4 27 203
West South Central 72 7 21 109
Pacic 73 10 17 145
Protestant 60 9 31 265
Roman Catholic 80 7 13 288
Ath./Agn./None 59 7 34 254
Something Else 65 11 24 208
Religiosity: Monthly+ 71 8 21 334
Religiosity: LT Monthly 65 8 27 682
Income: Under 50k 57 6 38 441
Income: 50k-100k 75 8 17 334
Income: 100k+ 74 12 14 241
Educ: < College 64 7 29 668
Educ: Bachelors degree 75 8 18 226
Educ: Post-grad 67 15 18 123
Urban 67 10 23 286
Suburban 68 8 24 507
Rural 63 6 31 223
39
39: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
UnitedHealth Group
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 17 32 9 4 25 13 1016
Male 15 37 11 4 20 14 474
Female 19 28 8 3 30 12 542
Age: 18-29 24 27 2 2 29 17 174
Age: 30-44 14 33 18 5 21 9 241
Age: 45-64 14 35 8 4 27 13 383
Age: 65+ 20 32 7 4 25 13 217
Ethnicity - White 13 36 8 4 27 13 827
Ethnicity - Hispanic 40 19 17 3 18 3 90
Ethnicity - Afr. Am. 43 12 14 2 22 7 131
Democrats (no lean) 22 28 8 5 27 10 450
Independents (no lean) 11 38 8 3 21 19 245
Republicans (no lean) 15 34 11 3 26 11 320
Liberal (1-3) 20 31 7 6 25 11 316
Moderate (4) 16 31 11 3 24 15 334
Conservative (5-7) 15 36 10 3 25 12 342
Northeast 16 41 7 3 18 15 185
Midwest 14 33 4 5 32 12 240
South 17 29 14 2 26 11 377
West 20 31 7 6 22 14 213
Mid-Atlantic 19 38 7 3 20 12 132
East North Central 16 33 4 4 29 14 164
West North Central 11 32 5 7 37 9 76
South Atlantic 22 26 16 2 27 7 203
West South Central 15 42 9 2 30 3 109
Pacic 19 30 10 6 19 16 145
Protestant 12 33 11 3 24 17 265
Roman Catholic 18 44 6 2 22 8 288
Ath./Agn./None 12 26 8 6 30 18 254
Something Else 27 24 13 3 24 8 208
Religiosity: Monthly+ 22 34 8 4 24 8 334
Religiosity: LT Monthly 15 32 10 3 26 15 682
Income: Under 50k 18 27 8 2 27 18 441
Income: 50k-100k 13 40 6 5 26 9 334
Income: 100k+ 20 31 15 4 21 9 241
Educ: < College 18 30 7 3 27 15 668
Educ: Bachelors degree 18 36 11 5 21 8 226
Educ: Post-grad 9 39 16 5 21 10 123
Urban 25 32 8 3 21 11 286
Suburban 14 34 12 3 24 13 507
Rural 13 29 5 5 33 15 223
40
40: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
UnitedHealth Group
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 49 13 38 1016
Male 52 15 33 474
Female 47 11 42 542
Age: 18-29 51 3 45 174
Age: 30-44 47 23 30 241
Age: 45-64 48 12 40 383
Age: 65+ 52 11 37 217
Ethnicity - White 49 11 40 827
Ethnicity - Hispanic 59 20 21 90
Ethnicity - Afr. Am. 55 16 29 131
Democrats (no lean) 50 13 38 450
Independents (no lean) 49 11 40 245
Republicans (no lean) 49 14 37 320
Liberal (1-3) 51 13 36 316
Moderate (4) 47 13 39 334
Conservative (5-7) 50 13 37 342
Northeast 57 10 33 185
Midwest 47 9 44 240
South 46 16 38 377
West 51 13 36 213
Mid-Atlantic 58 10 32 132
East North Central 49 8 43 164
West North Central 42 12 46 76
South Atlantic 48 18 34 203
West South Central 57 11 32 109
Pacic 49 16 35 145
Protestant 45 14 41 265
Roman Catholic 62 8 30 288
Ath./Agn./None 38 14 48 254
Something Else 51 16 33 208
Religiosity: Monthly+ 55 12 32 334
Religiosity: LT Monthly 46 13 41 682
Income: Under 50k 45 10 44 441
Income: 50k-100k 53 12 35 334
Income: 100k+ 51 19 30 241
Educ: < College 48 10 42 668
Educ: Bachelors degree 55 16 29 226
Educ: Post-grad 48 22 31 123
Urban 57 11 32 286
Suburban 48 15 37 507
Rural 42 10 48 223
41
41: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
McKesson
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 5 15 6 2 19 54 1016
Male 6 19 5 2 19 49 474
Female 4 11 6 2 19 58 542
Age: 18-29 8 11 8 4 25 43 174
Age: 30-44 7 21 11 3 9 48 241
Age: 45-64 2 12 4 1 20 61 383
Age: 65+ 4 14 0 2 24 56 217
Ethnicity - White 5 15 5 1 19 54 827
Ethnicity - Hispanic 9 19 8 4 21 39 90
Ethnicity - Afr. Am. 1 9 13 5 14 58 131
Democrats (no lean) 4 13 7 4 16 56 450
Independents (no lean) 3 17 5 0 18 57 245
Republicans (no lean) 7 16 4 1 24 49 320
Liberal (1-3) 8 16 2 2 19 53 316
Moderate (4) 1 12 10 2 17 58 334
Conservative (5-7) 6 16 5 3 22 49 342
Northeast 7 16 3 0 23 51 185
Midwest 4 12 4 4 20 56 240
South 4 15 6 2 17 56 377
West 6 16 8 2 18 50 213
Mid-Atlantic 7 15 3 0 17 57 132
East North Central 5 11 2 3 23 56 164
West North Central 3 15 7 6 14 55 76
South Atlantic 5 11 10 4 14 56 203
West South Central 1 25 1 0 15 58 109
Pacic 7 16 9 3 18 47 145
Protestant 6 13 3 0 26 53 265
Roman Catholic 8 18 7 3 13 51 288
Ath./Agn./None 1 13 4 3 20 59 254
Something Else 3 15 8 3 17 54 208
Religiosity: Monthly+ 9 18 4 1 17 51 334
Religiosity: LT Monthly 3 13 6 3 20 55 682
Income: Under 50k 4 10 8 2 17 58 441
Income: 50k-100k 5 18 4 1 21 52 334
Income: 100k+ 7 17 3 4 20 49 241
Educ: < College 5 11 6 2 19 58 668
Educ: Bachelors degree 5 22 6 3 15 49 226
Educ: Post-grad 5 21 3 2 28 42 123
Urban 10 18 7 1 14 50 286
Suburban 2 15 6 3 21 54 507
Rural 5 9 4 1 22 60 223
42
42: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
McKesson
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 19 8 73 1016
Male 25 7 68 474
Female 15 8 77 542
Age: 18-29 19 13 68 174
Age: 30-44 29 14 57 241
Age: 45-64 14 5 81 383
Age: 65+ 18 2 80 217
Ethnicity - White 21 6 73 827
Ethnicity - Hispanic 28 12 60 90
Ethnicity - Afr. Am. 10 18 72 131
Democrats (no lean) 17 11 72 450
Independents (no lean) 20 5 75 245
Republicans (no lean) 23 5 72 320
Liberal (1-3) 24 4 71 316
Moderate (4) 14 11 75 334
Conservative (5-7) 22 7 71 342
Northeast 22 3 74 185
Midwest 17 7 76 240
South 18 9 73 377
West 22 10 68 213
Mid-Atlantic 22 4 74 132
East North Central 16 4 80 164
West North Central 18 13 69 76
South Atlantic 16 14 70 203
West South Central 26 1 72 109
Pacic 23 12 65 145
Protestant 18 3 78 265
Roman Catholic 26 10 64 288
Ath./Agn./None 14 7 78 254
Something Else 18 11 71 208
Religiosity: Monthly+ 27 5 68 334
Religiosity: LT Monthly 16 9 75 682
Income: Under 50k 14 11 75 441
Income: 50k-100k 23 4 73 334
Income: 100k+ 24 7 69 241
Educ: < College 16 8 76 668
Educ: Bachelors degree 27 9 64 226
Educ: Post-grad 26 5 70 123
Urban 28 8 64 286
Suburban 17 9 74 507
Rural 14 5 81 223
43
43: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Express Scripts
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 9 20 6 4 19 43 1016
Male 9 23 7 3 18 39 474
Female 9 17 5 4 19 46 542
Age: 18-29 10 16 8 3 26 36 174
Age: 30-44 10 26 6 5 12 41 241
Age: 45-64 5 20 6 3 16 49 383
Age: 65+ 15 16 3 3 24 39 217
Ethnicity - White 10 21 6 4 20 40 827
Ethnicity - Hispanic 14 26 7 5 23 25 90
Ethnicity - Afr. Am. 6 13 3 0 12 66 131
Democrats (no lean) 8 17 5 5 18 47 450
Independents (no lean) 9 23 5 3 15 45 245
Republicans (no lean) 12 22 7 2 23 35 320
Liberal (1-3) 10 19 3 7 17 44 316
Moderate (4) 7 22 7 2 18 43 334
Conservative (5-7) 11 19 7 2 21 41 342
Northeast 12 27 5 5 18 33 185
Midwest 7 18 4 6 23 42 240
South 10 16 6 1 20 47 377
West 8 23 8 4 12 45 213
Mid-Atlantic 13 26 5 6 13 38 132
East North Central 7 18 6 7 21 41 164
West North Central 6 18 0 4 28 44 76
South Atlantic 8 19 6 1 20 46 203
West South Central 14 18 9 2 17 40 109
Pacic 8 19 9 6 13 46 145
Protestant 12 16 7 3 22 40 265
Roman Catholic 12 24 7 2 21 33 288
Ath./Agn./None 3 19 5 6 17 50 254
Something Else 9 18 3 3 14 53 208
Religiosity: Monthly+ 13 24 6 3 18 35 334
Religiosity: LT Monthly 7 18 5 4 19 47 682
Income: Under 50k 8 12 5 2 18 55 441
Income: 50k-100k 10 24 7 3 19 38 334
Income: 100k+ 10 30 6 7 20 28 241
Educ: < College 9 14 6 3 19 49 668
Educ: Bachelors degree 9 33 6 6 15 31 226
Educ: Post-grad 11 26 5 1 24 32 123
Urban 13 22 8 3 13 41 286
Suburban 6 20 5 4 21 44 507
Rural 11 17 4 4 21 42 223
44
44: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Express Scripts
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 29 9 62 1016
Male 33 10 58 474
Female 26 9 65 542
Age: 18-29 26 12 62 174
Age: 30-44 36 10 53 241
Age: 45-64 25 9 66 383
Age: 65+ 31 6 64 217
Ethnicity - White 30 10 60 827
Ethnicity - Hispanic 40 12 48 90
Ethnicity - Afr. Am. 19 3 78 131
Democrats (no lean) 25 10 65 450
Independents (no lean) 31 9 60 245
Republicans (no lean) 33 9 58 320
Liberal (1-3) 29 10 61 316
Moderate (4) 30 9 61 334
Conservative (5-7) 30 8 62 342
Northeast 39 10 51 185
Midwest 25 10 65 240
South 25 7 67 377
West 31 12 57 213
Mid-Atlantic 39 11 51 132
East North Central 25 13 62 164
West North Central 24 4 72 76
South Atlantic 27 6 66 203
West South Central 32 11 57 109
Pacic 27 15 58 145
Protestant 29 10 62 265
Roman Catholic 36 10 54 288
Ath./Agn./None 22 11 67 254
Something Else 27 6 66 208
Religiosity: Monthly+ 37 9 53 334
Religiosity: LT Monthly 25 9 66 682
Income: Under 50k 20 7 73 441
Income: 50k-100k 33 9 57 334
Income: 100k+ 40 13 48 241
Educ: < College 23 9 68 668
Educ: Bachelors degree 42 12 46 226
Educ: Post-grad 36 7 57 123
Urban 35 11 54 286
Suburban 26 9 66 507
Rural 28 8 63 223
45
45: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Cardinal Health
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 7 16 8 2 13 55 1016
Male 5 21 7 3 13 52 474
Female 9 11 9 2 12 58 542
Age: 18-29 16 14 14 1 15 41 174
Age: 30-44 5 30 13 4 7 40 241
Age: 45-64 6 13 6 2 13 61 383
Age: 65+ 3 5 1 2 16 73 217
Ethnicity - White 5 16 6 2 12 59 827
Ethnicity - Hispanic 20 25 13 0 4 38 90
Ethnicity - Afr. Am. 22 13 15 0 14 36 131
Democrats (no lean) 9 15 8 2 12 53 450
Independents (no lean) 5 14 6 4 14 57 245
Republicans (no lean) 4 17 9 1 12 56 320
Liberal (1-3) 14 17 8 3 12 47 316
Moderate (4) 2 16 11 1 11 59 334
Conservative (5-7) 5 15 5 2 15 57 342
Northeast 6 12 12 2 11 56 185
Midwest 3 16 6 4 18 53 240
South 7 16 9 1 11 58 377
West 12 18 5 3 10 52 213
Mid-Atlantic 7 14 5 3 10 61 132
East North Central 2 20 8 3 20 47 164
West North Central 3 8 2 7 15 66 76
South Atlantic 11 14 10 0 11 54 203
West South Central 1 22 2 1 12 62 109
Pacic 15 19 7 4 9 46 145
Protestant 4 13 6 1 14 62 265
Roman Catholic 7 22 3 1 12 55 288
Ath./Agn./None 2 14 8 4 16 57 254
Something Else 16 13 15 3 7 45 208
Religiosity: Monthly+ 11 22 5 2 12 48 334
Religiosity: LT Monthly 5 13 9 2 13 59 682
Income: Under 50k 9 11 8 1 11 62 441
Income: 50k-100k 3 19 7 3 11 55 334
Income: 100k+ 8 20 8 3 18 43 241
Educ: < College 8 12 8 2 10 60 668
Educ: Bachelors degree 5 26 7 3 16 44 226
Educ: Post-grad 4 14 10 4 18 50 123
Urban 12 24 5 1 10 48 286
Suburban 5 13 11 2 15 55 507
Rural 4 11 4 4 11 66 223
46
46: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Cardinal Health
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 22 10 68 1016
Male 26 9 65 474
Female 20 10 70 542
Age: 18-29 30 14 56 174
Age: 30-44 35 17 47 241
Age: 45-64 19 7 74 383
Age: 65+ 8 3 89 217
Ethnicity - White 21 8 71 827
Ethnicity - Hispanic 45 13 42 90
Ethnicity - Afr. Am. 35 15 49 131
Democrats (no lean) 25 10 65 450
Independents (no lean) 20 9 71 245
Republicans (no lean) 21 10 69 320
Liberal (1-3) 31 11 58 316
Moderate (4) 18 12 70 334
Conservative (5-7) 20 7 72 342
Northeast 19 14 68 185
Midwest 19 10 71 240
South 22 9 69 377
West 30 8 62 213
Mid-Atlantic 21 8 71 132
East North Central 23 10 67 164
West North Central 11 9 80 76
South Atlantic 25 10 65 203
West South Central 22 4 74 109
Pacic 34 12 54 145
Protestant 17 7 76 265
Roman Catholic 29 5 66 288
Ath./Agn./None 15 12 73 254
Something Else 29 19 52 208
Religiosity: Monthly+ 33 7 60 334
Religiosity: LT Monthly 17 11 71 682
Income: Under 50k 19 9 72 441
Income: 50k-100k 23 10 67 334
Income: 100k+ 28 12 61 241
Educ: < College 21 9 70 668
Educ: Bachelors degree 31 10 60 226
Educ: Post-grad 18 14 68 123
Urban 36 7 57 286
Suburban 18 13 69 507
Rural 15 8 77 223
47
47: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
AmerisourceBergen
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 5 9 5 2 11 67 1015
Male 3 13 8 2 12 61 473
Female 6 6 3 1 11 73 542
Age: 18-29 14 11 5 2 18 50 174
Age: 30-44 7 15 9 3 7 58 241
Age: 45-64 2 8 5 0 11 74 383
Age: 65+ 0 4 2 2 12 79 217
Ethnicity - White 5 9 6 2 11 67 827
Ethnicity - Hispanic 14 12 13 4 10 48 90
Ethnicity - Afr. Am. 3 7 2 0 12 76 131
Democrats (no lean) 4 9 4 3 12 69 450
Independents (no lean) 4 10 5 2 11 67 245
Republicans (no lean) 8 10 8 0 10 64 320
Liberal (1-3) 10 8 5 2 8 67 316
Moderate (4) 2 8 6 1 12 70 334
Conservative (5-7) 4 12 5 1 14 64 341
Northeast 9 11 5 3 8 64 185
Midwest 4 8 2 3 11 72 240
South 4 8 7 1 14 66 377
West 5 12 6 1 10 66 213
Mid-Atlantic 2 12 6 4 7 70 132
East North Central 4 7 2 2 9 75 164
West North Central 3 10 2 4 15 66 76
South Atlantic 4 11 4 0 16 65 203
West South Central 3 5 12 1 14 64 109
Pacic 5 11 8 2 7 67 145
Protestant 2 9 6 1 10 72 265
Roman Catholic 7 13 7 0 14 59 287
Ath./Agn./None 2 7 5 3 13 70 254
Something Else 9 9 2 3 7 69 208
Religiosity: Monthly+ 6 12 7 2 11 62 334
Religiosity: LT Monthly 4 8 5 2 12 70 681
Income: Under 50k 2 6 4 2 15 72 441
Income: 50k-100k 9 12 5 1 8 65 334
Income: 100k+ 4 12 9 3 11 62 241
Educ: < College 5 6 4 2 12 71 667
Educ: Bachelors degree 5 17 7 3 11 56 226
Educ: Post-grad 2 13 8 0 10 67 123
Urban 9 13 9 2 11 56 286
Suburban 3 8 5 2 11 71 507
Rural 2 8 2 2 13 74 223
48
48: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
AmerisourceBergen
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 14 7 79 1015
Male 17 11 73 473
Female 12 4 84 542
Age: 18-29 25 7 68 174
Age: 30-44 22 12 65 241
Age: 45-64 10 5 85 383
Age: 65+ 4 5 91 217
Ethnicity - White 14 7 78 827
Ethnicity - Hispanic 26 16 58 90
Ethnicity - Afr. Am. 10 2 88 131
Democrats (no lean) 12 6 82 450
Independents (no lean) 14 7 79 245
Republicans (no lean) 17 8 74 320
Liberal (1-3) 18 7 75 316
Moderate (4) 10 8 82 334
Conservative (5-7) 15 7 78 341
Northeast 21 7 72 185
Midwest 12 5 83 240
South 11 8 81 377
West 17 8 76 213
Mid-Atlantic 14 10 76 132
East North Central 12 4 84 164
West North Central 12 6 81 76
South Atlantic 15 4 81 203
West South Central 8 13 79 109
Pacic 16 10 74 145
Protestant 11 7 82 265
Roman Catholic 19 7 73 287
Ath./Agn./None 9 8 83 254
Something Else 18 5 76 208
Religiosity: Monthly+ 19 8 73 334
Religiosity: LT Monthly 12 6 81 681
Income: Under 50k 9 5 86 441
Income: 50k-100k 21 6 73 334
Income: 100k+ 16 12 72 241
Educ: < College 11 6 83 667
Educ: Bachelors degree 23 10 67 226
Educ: Post-grad 16 8 76 123
Urban 23 11 66 286
Suburban 11 6 82 507
Rural 10 4 86 223
49
49: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Walgreens Company
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 32 47 9 2 10 0 1015
Male 26 51 12 3 8 0 473
Female 37 44 6 1 12 1 542
Age: 18-29 35 44 4 1 15 1 174
Age: 30-44 32 42 13 2 10 1 241
Age: 45-64 28 49 11 2 10 0 383
Age: 65+ 36 52 4 3 5 0 217
Ethnicity - White 28 50 9 2 10 0 827
Ethnicity - Hispanic 47 28 18 1 6 0 90
Ethnicity - Afr. Am. 59 28 5 0 9 0 131
Democrats (no lean) 35 40 11 3 11 1 450
Independents (no lean) 26 59 5 1 8 0 245
Republicans (no lean) 32 47 9 2 9 1 320
Liberal (1-3) 26 48 13 2 10 0 316
Moderate (4) 37 46 6 2 8 1 334
Conservative (5-7) 32 47 8 2 11 0 341
Northeast 17 63 9 3 9 0 185
Midwest 33 44 7 3 13 1 240
South 39 41 8 1 11 0 377
West 30 48 12 3 7 1 213
Mid-Atlantic 19 57 10 3 11 0 132
East North Central 37 41 7 2 13 1 164
West North Central 25 51 6 7 12 0 76
South Atlantic 40 44 5 1 9 0 203
West South Central 49 36 6 2 7 0 109
Pacic 29 50 14 2 4 1 145
Protestant 29 49 10 2 10 0 265
Roman Catholic 34 52 5 2 7 0 287
Ath./Agn./None 20 48 14 2 16 0 254
Something Else 45 38 5 4 7 2 208
Religiosity: Monthly+ 41 46 7 1 4 0 334
Religiosity: LT Monthly 27 48 10 3 12 1 681
Income: Under 50k 36 41 6 2 14 1 441
Income: 50k-100k 25 58 9 2 5 0 334
Income: 100k+ 34 43 13 2 8 0 241
Educ: < College 36 44 7 2 11 1 667
Educ: Bachelors degree 28 49 11 4 8 0 226
Educ: Post-grad 18 61 13 1 7 0 123
Urban 37 39 9 3 12 0 286
Suburban 32 49 10 2 7 1 507
Rural 25 52 6 3 13 0 223
50
50: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Walgreens Company
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 79 11 10 1015
Male 77 15 8 473
Female 80 8 12 542
Age: 18-29 79 5 16 174
Age: 30-44 74 16 11 241
Age: 45-64 77 13 10 383
Age: 65+ 88 7 5 217
Ethnicity - White 78 11 10 827
Ethnicity - Hispanic 75 19 6 90
Ethnicity - Afr. Am. 86 5 9 131
Democrats (no lean) 75 13 12 450
Independents (no lean) 85 6 8 245
Republicans (no lean) 79 11 10 320
Liberal (1-3) 74 16 10 316
Moderate (4) 83 8 9 334
Conservative (5-7) 79 10 11 341
Northeast 80 11 9 185
Midwest 77 10 13 240
South 80 9 11 377
West 78 15 7 213
Mid-Atlantic 76 13 11 132
East North Central 77 9 14 164
West North Central 76 12 12 76
South Atlantic 85 6 10 203
West South Central 85 8 7 109
Pacic 79 15 6 145
Protestant 78 12 10 265
Roman Catholic 86 7 7 287
Ath./Agn./None 68 16 16 254
Something Else 83 9 8 208
Religiosity: Monthly+ 87 8 4 334
Religiosity: LT Monthly 75 12 13 681
Income: Under 50k 77 8 15 441
Income: 50k-100k 83 12 6 334
Income: 100k+ 77 15 8 241
Educ: < College 80 9 11 667
Educ: Bachelors degree 77 15 8 226
Educ: Post-grad 79 14 7 123
Urban 76 12 12 286
Suburban 81 12 8 507
Rural 78 9 14 223
51
51: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Wellpoint
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 6 18 6 2 20 47 1015
Male 6 24 7 3 22 38 473
Female 6 14 5 1 18 56 542
Age: 18-29 12 17 9 0 23 38 174
Age: 30-44 8 21 6 5 13 46 241
Age: 45-64 2 19 7 1 21 49 383
Age: 65+ 5 14 2 2 22 54 217
Ethnicity - White 5 19 6 2 21 48 827
Ethnicity - Hispanic 20 31 15 0 14 21 90
Ethnicity - Afr. Am. 9 17 5 0 17 52 131
Democrats (no lean) 5 17 6 2 24 45 450
Independents (no lean) 4 18 7 3 19 51 245
Republicans (no lean) 9 21 6 1 16 48 320
Liberal (1-3) 8 19 5 3 22 43 316
Moderate (4) 5 16 9 1 17 52 334
Conservative (5-7) 5 21 5 2 22 45 341
Northeast 3 21 5 2 18 52 185
Midwest 5 17 7 4 23 44 240
South 9 13 6 0 19 53 377
West 5 27 8 4 19 37 213
Mid-Atlantic 2 23 6 2 18 49 132
East North Central 5 18 8 3 19 47 164
West North Central 5 14 5 5 32 39 76
South Atlantic 7 14 5 0 20 53 203
West South Central 13 14 3 0 21 50 109
Pacic 5 30 9 6 20 30 145
Protestant 4 19 6 0 22 50 265
Roman Catholic 12 23 6 1 17 40 287
Ath./Agn./None 2 12 11 3 28 44 254
Something Else 4 20 2 4 12 58 208
Religiosity: Monthly+ 9 23 5 2 18 43 334
Religiosity: LT Monthly 4 16 7 2 21 50 681
Income: Under 50k 5 13 5 1 20 57 441
Income: 50k-100k 6 20 8 3 19 45 334
Income: 100k+ 8 27 8 3 20 34 241
Educ: < College 6 15 4 2 19 54 667
Educ: Bachelors degree 8 28 9 2 19 35 226
Educ: Post-grad 4 19 13 5 26 33 123
Urban 10 25 6 2 23 35 286
Suburban 5 17 7 2 19 50 507
Rural 3 13 6 2 19 56 223
52
52: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Wellpoint
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 24 8 67 1015
Male 30 10 60 473
Female 20 7 74 542
Age: 18-29 30 9 61 174
Age: 30-44 29 12 59 241
Age: 45-64 22 8 70 383
Age: 65+ 19 5 77 217
Ethnicity - White 24 8 68 827
Ethnicity - Hispanic 50 15 34 90
Ethnicity - Afr. Am. 26 5 69 131
Democrats (no lean) 22 9 69 450
Independents (no lean) 21 10 69 245
Republicans (no lean) 30 7 63 320
Liberal (1-3) 27 8 65 316
Moderate (4) 21 10 69 334
Conservative (5-7) 26 7 66 341
Northeast 24 7 69 185
Midwest 22 10 68 240
South 22 6 72 377
West 32 12 56 213
Mid-Atlantic 25 8 67 132
East North Central 23 11 66 164
West North Central 19 10 71 76
South Atlantic 22 5 74 203
West South Central 27 3 70 109
Pacic 35 15 50 145
Protestant 22 6 71 265
Roman Catholic 36 7 57 287
Ath./Agn./None 14 14 72 254
Something Else 24 6 70 208
Religiosity: Monthly+ 32 7 61 334
Religiosity: LT Monthly 21 9 70 681
Income: Under 50k 18 5 77 441
Income: 50k-100k 26 10 64 334
Income: 100k+ 35 11 54 241
Educ: < College 21 6 73 667
Educ: Bachelors degree 36 10 54 226
Educ: Post-grad 23 18 59 123
Urban 34 8 58 286
Suburban 22 9 69 507
Rural 17 8 75 223
53
53: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Johnson & Johnson
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 39 44 6 1 10 0 1016
Male 31 51 6 1 11 0 474
Female 45 38 7 1 9 0 542
Age: 18-29 39 31 11 1 18 1 174
Age: 30-44 43 42 10 1 4 0 241
Age: 45-64 36 50 4 1 10 0 383
Age: 65+ 39 48 2 2 9 0 217
Ethnicity - White 36 45 7 1 10 0 827
Ethnicity - Hispanic 44 28 16 0 11 1 90
Ethnicity - Afr. Am. 57 35 2 2 4 0 131
Democrats (no lean) 43 41 6 1 9 0 450
Independents (no lean) 35 51 3 1 9 1 245
Republicans (no lean) 35 43 9 1 12 0 320
Liberal (1-3) 36 44 9 2 8 0 316
Moderate (4) 46 38 7 0 10 0 334
Conservative (5-7) 35 52 3 1 10 0 342
Northeast 39 41 12 2 6 1 185
Midwest 32 47 6 2 13 0 240
South 46 39 5 0 9 0 377
West 32 54 4 1 9 0 213
Mid-Atlantic 43 40 6 2 7 1 132
East North Central 31 49 5 0 14 0 164
West North Central 34 41 8 6 12 0 76
South Atlantic 46 39 4 0 11 0 203
West South Central 49 38 6 1 6 1 109
Pacic 33 57 2 0 8 0 145
Protestant 36 51 4 0 9 0 265
Roman Catholic 37 45 7 1 10 0 288
Ath./Agn./None 30 47 6 1 15 1 254
Something Else 55 31 7 2 5 0 208
Religiosity: Monthly+ 38 48 5 0 10 0 334
Religiosity: LT Monthly 39 43 7 1 10 0 682
Income: Under 50k 46 37 4 0 13 0 441
Income: 50k-100k 32 53 8 1 6 0 334
Income: 100k+ 35 46 7 2 9 1 241
Educ: < College 43 40 5 1 11 0 668
Educ: Bachelors degree 32 49 8 2 9 1 226
Educ: Post-grad 27 59 7 1 5 1 123
Urban 46 35 7 1 10 0 286
Suburban 36 49 7 1 7 0 507
Rural 35 44 3 1 16 0 223
54
54: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Johnson & Johnson
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 83 7 10 1016
Male 82 7 11 474
Female 84 7 9 542
Age: 18-29 70 11 19 174
Age: 30-44 85 11 4 241
Age: 45-64 85 5 10 383
Age: 65+ 87 4 9 217
Ethnicity - White 82 8 11 827
Ethnicity - Hispanic 72 16 12 90
Ethnicity - Afr. Am. 92 4 4 131
Democrats (no lean) 84 7 9 450
Independents (no lean) 87 4 10 245
Republicans (no lean) 78 10 12 320
Liberal (1-3) 80 11 9 316
Moderate (4) 83 7 10 334
Conservative (5-7) 86 4 10 342
Northeast 80 13 7 185
Midwest 78 8 13 240
South 85 5 10 377
West 86 4 9 213
Mid-Atlantic 83 9 8 132
East North Central 80 6 14 164
West North Central 75 13 12 76
South Atlantic 84 4 11 203
West South Central 87 7 7 109
Pacic 89 2 9 145
Protestant 87 4 9 265
Roman Catholic 82 8 10 288
Ath./Agn./None 77 8 15 254
Something Else 86 9 5 208
Religiosity: Monthly+ 85 5 10 334
Religiosity: LT Monthly 82 8 10 682
Income: Under 50k 83 4 13 441
Income: 50k-100k 85 9 6 334
Income: 100k+ 81 9 10 241
Educ: < College 83 6 11 668
Educ: Bachelors degree 81 10 9 226
Educ: Post-grad 86 8 6 123
Urban 81 9 10 286
Suburban 86 7 7 507
Rural 79 5 16 223
55
55: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Apple
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 42 38 8 5 7 0 1016
Male 38 42 10 6 5 0 474
Female 45 34 6 5 10 0 542
Age: 18-29 50 23 9 12 6 0 174
Age: 30-44 46 35 8 5 7 0 241
Age: 45-64 38 45 7 3 7 0 383
Age: 65+ 37 42 9 3 10 0 217
Ethnicity - White 38 40 8 4 9 0 827
Ethnicity - Hispanic 46 27 5 20 2 0 90
Ethnicity - Afr. Am. 54 26 8 10 3 0 131
Democrats (no lean) 44 37 6 8 5 0 450
Independents (no lean) 34 38 11 4 13 0 245
Republicans (no lean) 44 39 8 2 7 0 320
Liberal (1-3) 46 32 7 8 7 0 316
Moderate (4) 38 41 7 4 9 0 334
Conservative (5-7) 42 39 10 4 5 0 342
Northeast 42 47 5 2 5 0 185
Midwest 37 39 4 5 13 0 240
South 43 35 11 5 6 0 377
West 45 34 8 8 6 0 213
Mid-Atlantic 45 42 4 3 6 0 132
East North Central 37 39 4 4 15 1 164
West North Central 38 40 6 8 9 0 76
South Atlantic 45 32 9 6 7 0 203
West South Central 42 39 12 4 2 0 109
Pacic 40 38 8 11 2 0 145
Protestant 37 45 8 4 7 0 265
Roman Catholic 44 37 10 4 5 0 288
Ath./Agn./None 37 36 9 5 13 0 254
Something Else 50 32 3 9 5 0 208
Religiosity: Monthly+ 46 37 7 5 5 0 334
Religiosity: LT Monthly 39 38 8 5 9 0 682
Income: Under 50k 39 39 8 4 10 0 441
Income: 50k-100k 40 41 7 5 6 0 334
Income: 100k+ 48 32 8 7 5 0 241
Educ: < College 40 37 6 6 10 0 668
Educ: Bachelors degree 47 35 11 4 3 0 226
Educ: Post-grad 40 47 9 2 1 0 123
Urban 51 27 6 5 11 0 286
Suburban 44 39 9 3 5 0 507
Rural 24 48 8 10 9 1 223
56
56: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Apple
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 79 13 8 1016
Male 80 15 5 474
Female 79 11 10 542
Age: 18-29 73 21 6 174
Age: 30-44 80 13 7 241
Age: 45-64 83 10 7 383
Age: 65+ 78 12 10 217
Ethnicity - White 79 12 9 827
Ethnicity - Hispanic 73 25 2 90
Ethnicity - Afr. Am. 80 18 3 131
Democrats (no lean) 81 14 5 450
Independents (no lean) 72 14 13 245
Republicans (no lean) 83 10 7 320
Liberal (1-3) 79 14 7 316
Moderate (4) 80 11 9 334
Conservative (5-7) 81 13 6 342
Northeast 88 7 5 185
Midwest 77 10 13 240
South 77 16 7 377
West 78 16 6 213
Mid-Atlantic 87 7 6 132
East North Central 77 8 15 164
West North Central 78 14 9 76
South Atlantic 78 15 7 203
West South Central 82 16 2 109
Pacic 78 20 2 145
Protestant 82 11 7 265
Roman Catholic 81 13 6 288
Ath./Agn./None 73 14 13 254
Something Else 83 13 5 208
Religiosity: Monthly+ 83 12 5 334
Religiosity: LT Monthly 78 13 9 682
Income: Under 50k 78 12 10 441
Income: 50k-100k 81 12 6 334
Income: 100k+ 80 15 5 241
Educ: < College 77 13 11 668
Educ: Bachelors degree 82 15 3 226
Educ: Post-grad 88 11 1 123
Urban 78 11 11 286
Suburban 83 12 5 507
Rural 72 18 10 223
57
57: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
AT&T
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 24 44 12 8 11 1 1016
Male 25 46 12 9 9 0 474
Female 23 42 13 7 13 2 542
Age: 18-29 27 30 8 6 23 7 174
Age: 30-44 27 37 18 12 6 0 241
Age: 45-64 19 52 12 8 10 0 383
Age: 65+ 27 48 10 5 10 0 217
Ethnicity - White 22 46 12 7 11 1 827
Ethnicity - Hispanic 34 34 16 4 11 0 90
Ethnicity - Afr. Am. 33 33 18 4 12 0 131
Democrats (no lean) 29 38 13 7 13 0 450
Independents (no lean) 17 51 12 11 10 0 245
Republicans (no lean) 23 47 11 6 10 4 320
Liberal (1-3) 29 36 12 9 10 4 316
Moderate (4) 23 42 14 8 13 0 334
Conservative (5-7) 21 53 11 6 10 0 342
Northeast 26 41 9 6 12 6 185
Midwest 20 41 12 9 18 0 240
South 27 42 14 8 8 0 377
West 20 52 11 9 8 0 213
Mid-Atlantic 27 40 10 8 15 0 132
East North Central 22 38 14 8 18 0 164
West North Central 17 46 9 10 18 0 76
South Atlantic 28 40 15 4 13 0 203
West South Central 36 41 12 8 3 0 109
Pacic 24 48 9 12 7 0 145
Protestant 21 51 14 6 8 0 265
Roman Catholic 28 45 9 5 13 0 288
Ath./Agn./None 20 36 14 12 17 0 254
Something Else 27 42 12 8 5 6 208
Religiosity: Monthly+ 32 41 11 7 9 0 334
Religiosity: LT Monthly 20 45 13 8 12 2 682
Income: Under 50k 24 39 16 7 15 0 441
Income: 50k-100k 26 47 9 7 7 4 334
Income: 100k+ 21 49 10 10 10 0 241
Educ: < College 25 41 12 6 14 2 668
Educ: Bachelors degree 23 47 13 11 6 0 226
Educ: Post-grad 20 53 13 10 5 0 123
Urban 33 36 10 10 11 0 286
Suburban 21 46 15 6 10 2 507
Rural 18 50 9 9 15 0 223
58
58: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
AT&T
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 68 20 12 1016
Male 71 20 9 474
Female 65 20 15 542
Age: 18-29 57 13 30 174
Age: 30-44 64 30 6 241
Age: 45-64 71 20 10 383
Age: 65+ 75 15 10 217
Ethnicity - White 68 19 12 827
Ethnicity - Hispanic 69 20 11 90
Ethnicity - Afr. Am. 66 22 12 131
Democrats (no lean) 67 21 13 450
Independents (no lean) 67 23 10 245
Republicans (no lean) 69 17 13 320
Liberal (1-3) 65 21 14 316
Moderate (4) 66 22 13 334
Conservative (5-7) 74 17 10 342
Northeast 67 15 18 185
Midwest 61 21 18 240
South 70 22 8 377
West 72 20 8 213
Mid-Atlantic 67 18 15 132
East North Central 60 22 18 164
West North Central 63 19 18 76
South Atlantic 68 19 13 203
West South Central 77 19 3 109
Pacic 72 21 7 145
Protestant 72 20 8 265
Roman Catholic 73 14 13 288
Ath./Agn./None 56 27 17 254
Something Else 69 20 11 208
Religiosity: Monthly+ 72 18 9 334
Religiosity: LT Monthly 66 21 14 682
Income: Under 50k 62 23 15 441
Income: 50k-100k 73 17 11 334
Income: 100k+ 70 20 10 241
Educ: < College 66 18 16 668
Educ: Bachelors degree 70 24 6 226
Educ: Post-grad 73 22 5 123
Urban 69 20 11 286
Suburban 67 21 12 507
Rural 68 17 15 223
59
59: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Verizon Communications
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 23 46 11 5 14 1 1016
Male 20 47 14 6 11 1 474
Female 26 45 8 3 17 0 542
Age: 18-29 33 28 6 11 19 3 174
Age: 30-44 24 52 13 1 10 0 241
Age: 45-64 16 52 11 6 15 0 383
Age: 65+ 27 45 12 2 14 0 217
Ethnicity - White 21 46 12 5 16 1 827
Ethnicity - Hispanic 48 40 1 0 10 1 90
Ethnicity - Afr. Am. 34 46 8 2 10 0 131
Democrats (no lean) 26 45 10 4 15 0 450
Independents (no lean) 18 51 15 5 10 1 245
Republicans (no lean) 23 44 10 6 16 1 320
Liberal (1-3) 31 36 12 10 10 0 316
Moderate (4) 16 55 12 2 14 1 334
Conservative (5-7) 24 46 10 3 16 0 342
Northeast 21 44 15 10 10 0 185
Midwest 24 42 9 5 20 0 240
South 21 51 9 3 15 1 377
West 29 45 13 3 10 1 213
Mid-Atlantic 23 44 16 4 13 0 132
East North Central 26 42 10 4 19 0 164
West North Central 21 43 9 5 22 0 76
South Atlantic 24 51 7 2 15 0 203
West South Central 22 50 10 3 14 1 109
Pacic 31 41 16 4 7 1 145
Protestant 24 48 10 2 15 0 265
Roman Catholic 23 48 12 3 14 0 288
Ath./Agn./None 16 47 14 6 16 1 254
Something Else 31 41 7 9 11 1 208
Religiosity: Monthly+ 31 41 11 4 13 0 334
Religiosity: LT Monthly 20 49 11 5 15 1 682
Income: Under 50k 19 46 10 3 21 1 441
Income: 50k-100k 26 44 12 6 12 0 334
Income: 100k+ 27 50 12 6 5 0 241
Educ: < College 22 45 10 5 17 1 668
Educ: Bachelors degree 29 44 14 4 9 0 226
Educ: Post-grad 18 56 14 6 5 1 123
Urban 29 47 8 2 13 0 286
Suburban 23 45 13 7 12 1 507
Rural 15 48 11 4 20 1 223
60
60: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Verizon Communications
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 70 16 15 1016
Male 68 20 12 474
Female 71 12 17 542
Age: 18-29 61 17 22 174
Age: 30-44 76 14 10 241
Age: 45-64 68 17 15 383
Age: 65+ 72 15 14 217
Ethnicity - White 68 16 16 827
Ethnicity - Hispanic 88 1 11 90
Ethnicity - Afr. Am. 81 10 10 131
Democrats (no lean) 71 14 15 450
Independents (no lean) 69 20 11 245
Republicans (no lean) 67 16 17 320
Liberal (1-3) 67 22 10 316
Moderate (4) 71 14 15 334
Conservative (5-7) 71 12 17 342
Northeast 65 25 10 185
Midwest 66 14 20 240
South 71 13 16 377
West 74 16 10 213
Mid-Atlantic 67 20 13 132
East North Central 67 14 19 164
West North Central 64 14 22 76
South Atlantic 76 9 15 203
West South Central 72 13 15 109
Pacic 72 20 8 145
Protestant 72 13 15 265
Roman Catholic 71 15 14 288
Ath./Agn./None 63 20 17 254
Something Else 72 16 12 208
Religiosity: Monthly+ 72 15 13 334
Religiosity: LT Monthly 68 16 15 682
Income: Under 50k 65 13 22 441
Income: 50k-100k 70 18 12 334
Income: 100k+ 77 18 5 241
Educ: < College 67 15 18 668
Educ: Bachelors degree 73 18 9 226
Educ: Post-grad 74 19 6 123
Urban 77 10 13 286
Suburban 68 19 12 507
Rural 64 15 21 223
61
61: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Hewlett-Packard
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 28 48 5 5 10 5 1015
Male 26 53 6 4 8 2 473
Female 29 43 4 6 11 6 542
Age: 18-29 15 33 5 19 13 15 174
Age: 30-44 36 47 6 5 4 2 241
Age: 45-64 24 53 5 2 12 4 383
Age: 65+ 34 51 4 2 9 0 217
Ethnicity - White 28 49 5 4 12 2 827
Ethnicity - Hispanic 32 50 0 6 2 10 90
Ethnicity - Afr. Am. 29 40 4 7 3 16 131
Democrats (no lean) 27 45 3 7 9 8 450
Independents (no lean) 28 51 8 3 9 1 245
Republicans (no lean) 28 50 5 5 11 2 320
Liberal (1-3) 23 41 5 12 11 8 316
Moderate (4) 28 53 5 2 7 5 334
Conservative (5-7) 31 49 5 3 11 1 341
Northeast 22 52 6 8 12 1 185
Midwest 25 52 3 5 12 3 240
South 33 41 6 3 9 8 377
West 25 51 5 8 8 3 213
Mid-Atlantic 26 53 5 2 14 0 132
East North Central 25 46 4 5 15 5 164
West North Central 25 66 0 4 4 0 76
South Atlantic 27 42 6 5 8 13 203
West South Central 44 41 3 2 6 3 109
Pacic 21 54 6 9 6 4 145
Protestant 32 48 6 2 10 2 265
Roman Catholic 29 51 4 4 8 5 287
Ath./Agn./None 21 47 7 9 14 2 254
Something Else 28 44 2 8 7 10 208
Religiosity: Monthly+ 30 43 5 3 9 9 334
Religiosity: LT Monthly 26 50 5 7 10 2 681
Income: Under 50k 29 41 5 4 11 10 441
Income: 50k-100k 27 52 5 7 9 0 334
Income: 100k+ 26 53 5 6 9 0 241
Educ: < College 30 42 4 6 11 7 667
Educ: Bachelors degree 25 56 6 6 8 0 226
Educ: Post-grad 18 63 9 1 8 1 123
Urban 36 43 4 4 8 5 286
Suburban 22 50 5 8 11 4 507
Rural 29 49 6 3 9 5 223
62
62: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Hewlett-Packard
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 75 10 14 1015
Male 79 10 11 473
Female 72 10 18 542
Age: 18-29 48 24 29 174
Age: 30-44 84 11 6 241
Age: 45-64 77 7 16 383
Age: 65+ 85 6 9 217
Ethnicity - White 78 9 14 827
Ethnicity - Hispanic 82 6 12 90
Ethnicity - Afr. Am. 69 11 20 131
Democrats (no lean) 72 11 17 450
Independents (no lean) 79 11 10 245
Republicans (no lean) 77 9 13 320
Liberal (1-3) 64 17 19 316
Moderate (4) 82 7 12 334
Conservative (5-7) 80 8 12 341
Northeast 74 13 12 185
Midwest 77 8 15 240
South 74 9 17 377
West 76 13 11 213
Mid-Atlantic 79 7 14 132
East North Central 71 9 20 164
West North Central 92 5 4 76
South Atlantic 68 11 21 203
West South Central 86 5 9 109
Pacic 75 15 10 145
Protestant 80 8 12 265
Roman Catholic 80 8 12 287
Ath./Agn./None 68 16 16 254
Something Else 72 10 17 208
Religiosity: Monthly+ 74 8 18 334
Religiosity: LT Monthly 76 12 12 681
Income: Under 50k 70 9 21 441
Income: 50k-100k 79 12 9 334
Income: 100k+ 79 11 10 241
Educ: < College 73 10 17 667
Educ: Bachelors degree 80 11 8 226
Educ: Post-grad 81 10 9 123
Urban 80 8 13 286
Suburban 72 13 15 507
Rural 77 8 14 223
63
63: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
IBM
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 24 46 7 2 18 3 1016
Male 23 53 8 3 11 3 474
Female 25 40 6 1 25 3 542
Age: 18-29 13 33 10 1 30 13 174
Age: 30-44 32 38 7 5 18 0 241
Age: 45-64 23 51 7 1 17 1 383
Age: 65+ 26 57 4 1 11 0 217
Ethnicity - White 21 50 6 2 18 3 827
Ethnicity - Hispanic 26 37 20 4 4 10 90
Ethnicity - Afr. Am. 42 33 9 0 16 0 131
Democrats (no lean) 30 40 7 2 18 2 450
Independents (no lean) 16 52 6 3 22 1 245
Republicans (no lean) 22 49 7 1 15 5 320
Liberal (1-3) 26 36 10 2 22 4 316
Moderate (4) 23 52 3 3 16 3 334
Conservative (5-7) 24 50 8 2 16 1 342
Northeast 20 53 3 2 14 7 185
Midwest 20 48 4 4 24 0 240
South 29 43 5 1 18 3 377
West 23 44 16 1 15 1 213
Mid-Atlantic 21 55 4 2 18 0 132
East North Central 23 44 5 4 23 0 164
West North Central 13 55 2 4 26 0 76
South Atlantic 30 44 4 1 17 4 203
West South Central 33 44 2 4 15 1 109
Pacic 21 40 22 2 15 0 145
Protestant 24 55 5 1 14 1 265
Roman Catholic 25 50 8 1 13 3 288
Ath./Agn./None 17 41 8 2 31 1 254
Something Else 32 34 7 5 15 6 208
Religiosity: Monthly+ 29 48 5 3 11 3 334
Religiosity: LT Monthly 22 45 8 2 22 3 682
Income: Under 50k 27 39 5 1 24 3 441
Income: 50k-100k 22 52 6 1 15 4 334
Income: 100k+ 22 50 11 5 12 0 241
Educ: < College 24 42 6 2 22 4 668
Educ: Bachelors degree 27 55 5 2 10 0 226
Educ: Post-grad 19 51 15 3 11 1 123
Urban 28 42 9 2 19 0 286
Suburban 24 48 7 1 18 3 507
Rural 21 47 5 4 17 6 223
64
64: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
IBM
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 70 9 21 1016
Male 76 10 13 474
Female 65 8 27 542
Age: 18-29 46 11 42 174
Age: 30-44 70 12 18 241
Age: 45-64 74 8 18 383
Age: 65+ 83 5 11 217
Ethnicity - White 71 8 21 827
Ethnicity - Hispanic 63 24 13 90
Ethnicity - Afr. Am. 75 9 16 131
Democrats (no lean) 70 10 20 450
Independents (no lean) 68 9 23 245
Republicans (no lean) 72 8 21 320
Liberal (1-3) 62 12 26 316
Moderate (4) 75 6 19 334
Conservative (5-7) 74 9 17 342
Northeast 73 5 21 185
Midwest 67 9 24 240
South 72 7 21 377
West 67 17 16 213
Mid-Atlantic 76 6 18 132
East North Central 67 10 23 164
West North Central 68 6 26 76
South Atlantic 74 5 21 203
West South Central 78 6 16 109
Pacic 61 24 15 145
Protestant 79 6 15 265
Roman Catholic 75 9 16 288
Ath./Agn./None 58 10 32 254
Something Else 67 12 22 208
Religiosity: Monthly+ 77 8 14 334
Religiosity: LT Monthly 67 9 24 682
Income: Under 50k 67 7 27 441
Income: 50k-100k 74 7 19 334
Income: 100k+ 71 16 12 241
Educ: < College 66 8 26 668
Educ: Bachelors degree 82 8 10 226
Educ: Post-grad 70 18 12 123
Urban 70 11 19 286
Suburban 71 8 21 507
Rural 68 9 23 223
65
65: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Microsoft
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 38 43 8 1 9 0 1016
Male 35 49 10 1 4 0 474
Female 41 38 7 1 12 0 542
Age: 18-29 37 29 12 2 21 0 174
Age: 30-44 40 43 10 0 6 0 241
Age: 45-64 38 49 7 1 5 0 383
Age: 65+ 38 44 7 2 8 0 217
Ethnicity - White 36 44 9 2 9 0 827
Ethnicity - Hispanic 53 29 5 2 11 1 90
Ethnicity - Afr. Am. 55 35 2 0 8 0 131
Democrats (no lean) 44 41 5 2 9 0 450
Independents (no lean) 30 47 15 1 7 0 245
Republicans (no lean) 37 43 9 1 10 0 320
Liberal (1-3) 41 40 7 2 10 0 316
Moderate (4) 40 40 8 0 11 0 334
Conservative (5-7) 34 50 10 1 4 0 342
Northeast 37 40 7 1 15 0 185
Midwest 29 51 8 2 10 0 240
South 44 41 6 1 8 0 377
West 40 41 14 2 3 0 213
Mid-Atlantic 41 39 9 1 11 0 132
East North Central 26 54 4 1 14 1 164
West North Central 34 45 17 3 1 0 76
South Atlantic 46 42 4 1 6 0 203
West South Central 52 34 4 1 8 1 109
Pacic 37 44 18 0 1 0 145
Protestant 37 52 8 1 3 0 265
Roman Catholic 38 43 9 1 8 1 288
Ath./Agn./None 31 44 12 1 11 0 254
Something Else 50 31 4 2 13 0 208
Religiosity: Monthly+ 41 41 8 0 9 0 334
Religiosity: LT Monthly 37 44 8 2 9 0 682
Income: Under 50k 40 39 8 1 12 1 441
Income: 50k-100k 33 51 7 2 7 0 334
Income: 100k+ 43 41 10 2 5 0 241
Educ: < College 40 39 8 1 12 0 668
Educ: Bachelors degree 38 49 9 2 3 0 226
Educ: Post-grad 29 57 10 2 2 1 123
Urban 47 35 7 2 9 0 286
Suburban 34 45 10 1 9 0 507
Rural 36 50 5 2 8 0 223
66
66: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Microsoft
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 82 10 9 1016
Male 84 12 4 474
Female 79 8 13 542
Age: 18-29 66 13 21 174
Age: 30-44 83 10 7 241
Age: 45-64 87 8 5 383
Age: 65+ 82 10 8 217
Ethnicity - White 80 10 9 827
Ethnicity - Hispanic 81 7 11 90
Ethnicity - Afr. Am. 90 2 8 131
Democrats (no lean) 85 6 9 450
Independents (no lean) 78 16 7 245
Republicans (no lean) 80 9 10 320
Liberal (1-3) 81 9 10 316
Moderate (4) 81 8 11 334
Conservative (5-7) 84 12 4 342
Northeast 77 8 15 185
Midwest 79 10 10 240
South 85 6 8 377
West 81 16 3 213
Mid-Atlantic 79 10 11 132
East North Central 80 6 14 164
West North Central 79 21 1 76
South Atlantic 89 5 6 203
West South Central 86 6 8 109
Pacic 81 18 1 145
Protestant 89 8 3 265
Roman Catholic 81 10 9 288
Ath./Agn./None 75 14 11 254
Something Else 81 6 13 208
Religiosity: Monthly+ 82 9 9 334
Religiosity: LT Monthly 81 10 9 682
Income: Under 50k 78 9 12 441
Income: 50k-100k 84 9 7 334
Income: 100k+ 84 12 5 241
Educ: < College 79 9 12 668
Educ: Bachelors degree 87 10 3 226
Educ: Post-grad 85 12 3 123
Urban 82 9 9 286
Suburban 80 11 9 507
Rural 85 7 8 223
67
67: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Amazon.com
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 53 36 4 1 6 0 1016
Male 47 40 6 1 5 1 474
Female 58 31 3 0 7 0 542
Age: 18-29 55 27 7 0 9 2 174
Age: 30-44 63 32 2 0 3 0 241
Age: 45-64 53 37 4 1 5 0 383
Age: 65+ 40 45 5 2 9 0 217
Ethnicity - White 51 37 5 1 6 0 827
Ethnicity - Hispanic 57 36 2 0 5 0 90
Ethnicity - Afr. Am. 65 24 4 0 6 0 131
Democrats (no lean) 59 30 3 1 6 0 450
Independents (no lean) 48 43 4 1 3 1 245
Republicans (no lean) 48 38 6 0 8 0 320
Liberal (1-3) 59 34 2 1 4 0 316
Moderate (4) 54 33 5 0 7 1 334
Conservative (5-7) 47 40 5 1 7 0 342
Northeast 51 38 3 1 6 0 185
Midwest 43 38 7 1 11 0 240
South 57 34 3 1 4 1 377
West 58 34 5 0 3 0 213
Mid-Atlantic 55 32 3 1 8 0 132
East North Central 42 38 7 0 12 0 164
West North Central 43 38 6 4 9 0 76
South Atlantic 58 34 3 0 5 0 203
West South Central 63 30 2 0 5 0 109
Pacic 56 39 5 0 0 0 145
Protestant 45 44 4 0 6 0 265
Roman Catholic 50 35 6 1 8 0 288
Ath./Agn./None 55 32 5 0 6 1 254
Something Else 65 30 1 1 3 0 208
Religiosity: Monthly+ 54 35 4 1 5 0 334
Religiosity: LT Monthly 52 36 5 0 6 0 682
Income: Under 50k 53 30 6 1 10 1 441
Income: 50k-100k 48 45 4 0 2 0 334
Income: 100k+ 59 33 2 2 4 0 241
Educ: < College 53 33 4 1 8 0 668
Educ: Bachelors degree 58 33 6 0 3 0 226
Educ: Post-grad 42 54 2 1 1 0 123
Urban 59 27 6 0 8 0 286
Suburban 51 39 4 0 5 0 507
Rural 49 39 2 2 6 1 223
68
68: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Amazon.com
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 89 5 6 1016
Male 87 7 6 474
Female 90 3 7 542
Age: 18-29 82 7 11 174
Age: 30-44 95 2 3 241
Age: 45-64 90 5 5 383
Age: 65+ 84 7 9 217
Ethnicity - White 88 6 7 827
Ethnicity - Hispanic 93 2 5 90
Ethnicity - Afr. Am. 90 4 6 131
Democrats (no lean) 89 4 6 450
Independents (no lean) 90 6 4 245
Republicans (no lean) 86 6 8 320
Liberal (1-3) 93 3 4 316
Moderate (4) 87 6 7 334
Conservative (5-7) 87 6 7 342
Northeast 90 4 6 185
Midwest 81 8 11 240
South 91 4 5 377
West 92 5 3 213
Mid-Atlantic 88 4 8 132
East North Central 81 7 12 164
West North Central 81 10 9 76
South Atlantic 92 3 5 203
West South Central 93 2 5 109
Pacic 94 5 0 145
Protestant 89 4 6 265
Roman Catholic 85 7 8 288
Ath./Agn./None 87 6 7 254
Something Else 95 3 3 208
Religiosity: Monthly+ 89 5 6 334
Religiosity: LT Monthly 88 5 7 682
Income: Under 50k 83 7 11 441
Income: 50k-100k 93 4 3 334
Income: 100k+ 93 4 4 241
Educ: < College 86 5 9 668
Educ: Bachelors degree 91 7 3 226
Educ: Post-grad 96 2 1 123
Urban 86 6 8 286
Suburban 90 5 5 507
Rural 88 4 7 223
69
69: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Comcast
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 14 33 16 14 20 3 1016
Male 12 35 15 19 17 3 474
Female 15 32 18 10 22 3 542
Age: 18-29 22 28 12 10 25 2 174
Age: 30-44 16 34 16 16 15 3 241
Age: 45-64 11 37 18 16 17 2 383
Age: 65+ 11 31 16 12 25 5 217
Ethnicity - White 12 33 16 14 22 3 827
Ethnicity - Hispanic 15 55 3 4 23 1 90
Ethnicity - Afr. Am. 21 40 21 9 9 0 131
Democrats (no lean) 15 32 17 14 19 2 450
Independents (no lean) 8 36 17 23 14 2 245
Republicans (no lean) 16 33 15 7 25 5 320
Liberal (1-3) 21 31 12 20 15 2 316
Moderate (4) 8 40 19 11 18 4 334
Conservative (5-7) 13 31 18 12 24 2 342
Northeast 19 31 18 13 19 1 185
Midwest 9 34 11 11 29 5 240
South 15 34 20 11 16 3 377
West 13 32 13 24 16 2 213
Mid-Atlantic 14 34 13 14 24 1 132
East North Central 12 34 13 10 26 4 164
West North Central 3 33 8 14 36 6 76
South Atlantic 16 37 28 6 11 2 203
West South Central 18 31 11 9 26 5 109
Pacic 13 31 14 26 15 1 145
Protestant 11 37 15 11 24 2 265
Roman Catholic 17 38 16 7 19 4 288
Ath./Agn./None 7 27 14 26 22 3 254
Something Else 21 29 20 14 13 2 208
Religiosity: Monthly+ 23 33 12 10 18 4 334
Religiosity: LT Monthly 9 33 18 16 20 2 682
Income: Under 50k 14 27 18 11 27 3 441
Income: 50k-100k 16 36 13 15 18 2 334
Income: 100k+ 11 41 17 18 9 4 241
Educ: < College 16 30 14 13 22 4 668
Educ: Bachelors degree 11 39 18 15 17 0 226
Educ: Post-grad 7 39 24 16 11 2 123
Urban 20 33 13 13 21 0 286
Suburban 14 35 20 13 16 3 507
Rural 7 29 13 17 27 6 223
70
70: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Comcast
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 47 30 23 1016
Male 47 34 20 474
Female 47 28 25 542
Age: 18-29 50 22 28 174
Age: 30-44 50 32 18 241
Age: 45-64 47 34 19 383
Age: 65+ 42 28 30 217
Ethnicity - White 45 30 25 827
Ethnicity - Hispanic 70 6 24 90
Ethnicity - Afr. Am. 61 30 9 131
Democrats (no lean) 48 31 21 450
Independents (no lean) 44 40 16 245
Republicans (no lean) 49 22 29 320
Liberal (1-3) 52 32 16 316
Moderate (4) 48 30 22 334
Conservative (5-7) 44 30 26 342
Northeast 50 30 20 185
Midwest 43 23 34 240
South 49 31 19 377
West 45 37 18 213
Mid-Atlantic 48 27 25 132
East North Central 46 23 31 164
West North Central 36 22 42 76
South Atlantic 53 34 13 203
West South Central 48 20 31 109
Pacic 44 40 16 145
Protestant 48 26 26 265
Roman Catholic 55 23 22 288
Ath./Agn./None 35 40 25 254
Something Else 51 34 16 208
Religiosity: Monthly+ 56 22 22 334
Religiosity: LT Monthly 43 35 23 682
Income: Under 50k 41 30 30 441
Income: 50k-100k 52 28 20 334
Income: 100k+ 52 35 13 241
Educ: < College 46 28 26 668
Educ: Bachelors degree 50 33 17 226
Educ: Post-grad 46 40 14 123
Urban 53 26 21 286
Suburban 49 33 18 507
Rural 36 30 34 223
71
71: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Google
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 45 39 6 4 5 0 1016
Male 38 43 9 6 4 0 474
Female 51 36 4 3 6 0 542
Age: 18-29 62 24 3 5 5 0 174
Age: 30-44 51 35 8 5 2 0 241
Age: 45-64 39 45 8 4 5 0 383
Age: 65+ 36 47 3 3 10 0 217
Ethnicity - White 42 42 7 4 6 0 827
Ethnicity - Hispanic 53 35 0 8 3 0 90
Ethnicity - Afr. Am. 70 21 1 7 1 0 131
Democrats (no lean) 48 37 6 4 4 0 450
Independents (no lean) 41 44 5 6 4 0 245
Republicans (no lean) 44 40 6 3 7 0 320
Liberal (1-3) 50 35 7 3 4 0 316
Moderate (4) 46 43 3 3 5 0 334
Conservative (5-7) 41 40 7 7 6 0 342
Northeast 48 38 5 3 6 0 185
Midwest 31 53 3 5 9 0 240
South 51 34 6 6 3 0 377
West 49 36 9 1 4 0 213
Mid-Atlantic 43 40 5 4 7 0 132
East North Central 36 46 2 6 10 0 164
West North Central 20 68 4 3 5 0 76
South Atlantic 50 38 4 6 2 0 203
West South Central 55 23 9 8 5 0 109
Pacic 44 39 12 1 3 0 145
Protestant 38 48 5 4 5 0 265
Roman Catholic 44 37 8 5 6 0 288
Ath./Agn./None 36 46 7 6 5 0 254
Something Else 67 24 2 3 4 0 208
Religiosity: Monthly+ 45 35 9 6 6 0 334
Religiosity: LT Monthly 46 42 5 4 5 0 682
Income: Under 50k 46 39 6 4 5 0 441
Income: 50k-100k 44 41 7 3 5 0 334
Income: 100k+ 46 38 4 6 5 0 241
Educ: < College 47 37 6 5 6 0 668
Educ: Bachelors degree 45 40 7 4 5 0 226
Educ: Post-grad 38 53 6 2 1 0 123
Urban 48 35 7 5 5 0 286
Suburban 45 40 6 3 5 0 507
Rural 42 43 4 6 6 0 223
72
72: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Google
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 85 10 5 1016
Male 82 14 4 474
Female 87 7 6 542
Age: 18-29 87 8 5 174
Age: 30-44 86 12 2 241
Age: 45-64 84 12 5 383
Age: 65+ 83 7 10 217
Ethnicity - White 83 11 6 827
Ethnicity - Hispanic 88 8 3 90
Ethnicity - Afr. Am. 91 8 1 131
Democrats (no lean) 85 11 4 450
Independents (no lean) 85 11 4 245
Republicans (no lean) 84 9 7 320
Liberal (1-3) 86 10 4 316
Moderate (4) 89 6 5 334
Conservative (5-7) 81 13 6 342
Northeast 86 8 6 185
Midwest 84 7 9 240
South 85 12 3 377
West 85 11 4 213
Mid-Atlantic 83 9 7 132
East North Central 82 7 10 164
West North Central 88 7 5 76
South Atlantic 89 9 2 203
West South Central 79 16 5 109
Pacic 83 13 3 145
Protestant 86 9 5 265
Roman Catholic 81 13 6 288
Ath./Agn./None 82 13 5 254
Something Else 91 5 4 208
Religiosity: Monthly+ 80 14 6 334
Religiosity: LT Monthly 87 8 5 682
Income: Under 50k 85 10 6 441
Income: 50k-100k 85 10 5 334
Income: 100k+ 84 11 5 241
Educ: < College 84 10 6 668
Educ: Bachelors degree 85 10 5 226
Educ: Post-grad 91 8 1 123
Urban 83 12 5 286
Suburban 86 10 5 507
Rural 85 9 6 223
73
73: What is your age?
Age: 18-29 Age: 30-44 Age: 45-64 Age: 65+ N
Registered Voters 17 24 38 21 1016
Male 13 23 41 24 474
Female 21 25 35 19 542
Age: 18-29 100 0 0 0 174
Age: 30-44 0 100 0 0 241
Age: 45-64 0 0 100 0 383
Age: 65+ 0 0 0 100 217
Ethnicity - White 15 23 39 23 827
Ethnicity - Hispanic 47 35 18 0 90
Ethnicity - Afr. Am. 26 24 37 13 131
Democrats (no lean) 18 28 37 17 450
Independents (no lean) 13 22 39 26 245
Republicans (no lean) 19 19 38 24 320
Liberal (1-3) 26 23 36 15 316
Moderate (4) 14 30 35 21 334
Conservative (5-7) 13 18 41 28 342
Northeast 18 22 38 22 185
Midwest 14 25 35 26 240
South 15 27 39 19 377
West 24 18 39 19 213
Mid-Atlantic 13 24 38 25 132
East North Central 17 26 33 23 164
West North Central 7 22 39 32 76
South Atlantic 17 26 40 17 203
West South Central 12 36 30 22 109
Pacic 27 20 35 18 145
Protestant 9 15 41 35 265
Roman Catholic 19 25 36 21 288
Ath./Agn./None 20 28 37 15 254
Something Else 21 29 37 13 208
Religiosity: Monthly+ 16 25 36 24 334
Religiosity: LT Monthly 18 23 39 20 682
Income: Under 50k 19 21 35 25 441
Income: 50k-100k 15 28 35 22 334
Income: 100k+ 17 23 46 15 241
Educ: < College 20 22 36 22 668
Educ: Bachelors degree 17 29 38 17 226
Educ: Post-grad 5 26 45 24 123
Urban 23 32 29 16 286
Suburban 15 20 42 23 507
Rural 15 22 39 24 223
74
74: What is your gender?
Male Female N
Registered Voters 47 53 1016
Male 100 0 474
Female 0 100 542
Age: 18-29 34 66 174
Age: 30-44 45 55 241
Age: 45-64 51 49 383
Age: 65+ 51 49 217
Ethnicity - White 50 50 827
Ethnicity - Hispanic 56 44 90
Ethnicity - Afr. Am. 28 72 131
Democrats (no lean) 41 59 450
Independents (no lean) 57 43 245
Republicans (no lean) 47 53 320
Liberal (1-3) 38 62 316
Moderate (4) 48 52 334
Conservative (5-7) 56 44 342
Northeast 46 54 185
Midwest 44 56 240
South 47 53 377
West 49 51 213
Mid-Atlantic 46 54 132
East North Central 38 62 164
West North Central 57 43 76
South Atlantic 41 59 203
West South Central 51 49 109
Pacic 54 46 145
Protestant 52 48 265
Roman Catholic 55 45 288
Ath./Agn./None 48 52 254
Something Else 27 73 208
Religiosity: Monthly+ 46 54 334
Religiosity: LT Monthly 47 53 682
Income: Under 50k 41 59 441
Income: 50k-100k 45 55 334
Income: 100k+ 60 40 241
Educ: < College 39 61 668
Educ: Bachelors degree 59 41 226
Educ: Post-grad 64 36 123
Urban 48 52 286
Suburban 42 58 507
Rural 55 45 223
75
75: What is the last grade or class you completed in school?
HS or less Some
College
College Grad Postgraduate N
Registered Voters 34 31 22 12 1016
Male 21 34 28 17 474
Female 46 29 17 8 542
Age: 18-29 41 34 21 3 174
Age: 30-44 32 28 27 13 241
Age: 45-64 35 29 22 14 383
Age: 65+ 31 38 18 14 217
Ethnicity - White 35 30 23 12 827
Ethnicity - Hispanic 21 33 33 13 90
Ethnicity - Afr. Am. 39 43 14 4 131
Democrats (no lean) 40 30 19 11 450
Independents (no lean) 32 32 24 11 245
Republicans (no lean) 29 32 25 14 320
Liberal (1-3) 29 37 21 13 316
Moderate (4) 46 24 22 8 334
Conservative (5-7) 27 32 25 15 342
Northeast 39 21 29 11 185
Midwest 36 33 21 9 240
South 40 30 18 11 377
West 17 40 26 17 213
Mid-Atlantic 34 19 34 13 132
East North Central 37 32 21 10 164
West North Central 35 37 21 7 76
South Atlantic 41 30 19 11 203
West South Central 42 30 15 12 109
Pacic 15 41 23 21 145
Protestant 28 35 20 16 265
Roman Catholic 35 28 25 12 288
Ath./Agn./None 36 27 27 11 254
Something Else 39 37 15 9 208
Religiosity: Monthly+ 34 33 21 13 334
Religiosity: LT Monthly 35 31 23 12 682
Income: Under 50k 58 31 8 3 441
Income: 50k-100k 24 33 31 12 334
Income: 100k+ 6 29 36 28 241
Educ: < College 52 48 0 0 668
Educ: Bachelors degree 0 0 100 0 226
Educ: Post-grad 0 0 0 100 123
Urban 33 32 22 13 286
Suburban 33 27 26 14 507
Rural 39 40 14 7 223
76
76: Generally speaking, do you think of yourself as..
Republican Democrat Independent Something
else
N
Registered Voters 32 44 21 3 1016
Male 32 39 26 4 474
Female 31 49 17 2 542
Age: 18-29 34 48 15 3 174
Age: 30-44 26 52 20 3 241
Age: 45-64 32 43 22 3 383
Age: 65+ 35 36 27 2 217
Ethnicity - White 36 37 24 3 827
Ethnicity - Hispanic 31 61 3 4 90
Ethnicity - Afr. Am. 2 93 4 1 131
Democrats (no lean) 0 100 0 0 450
Independents (no lean) 0 0 88 12 245
Republicans (no lean) 100 0 0 0 320
Liberal (1-3) 11 76 12 2 316
Moderate (4) 20 47 30 3 334
Conservative (5-7) 62 13 22 3 342
Northeast 27 40 31 2 185
Midwest 28 50 19 3 240
South 35 43 19 3 377
West 34 44 19 4 213
Mid-Atlantic 24 48 26 2 132
East North Central 32 49 16 3 164
West North Central 20 51 28 2 76
South Atlantic 29 50 17 4 203
West South Central 45 39 16 0 109
Pacic 29 51 15 4 145
Protestant 53 28 18 1 265
Roman Catholic 32 47 19 3 288
Ath./Agn./None 12 51 32 5 254
Something Else 28 54 15 3 208
Religiosity: Monthly+ 39 43 16 2 334
Religiosity: LT Monthly 28 45 24 3 682
Income: Under 50k 22 53 21 3 441
Income: 50k-100k 38 37 22 2 334
Income: 100k+ 39 37 21 2 241
Educ: < College 29 47 21 3 668
Educ: Bachelors degree 36 38 23 3 226
Educ: Post-grad 36 41 21 1 123
Urban 26 55 16 3 286
Suburban 34 41 23 2 507
Rural 34 38 23 5 223
77
77: Thinking about politics these days, how would you describe your political viewpoint?
Very
liberal
Liberal Slightly
liberal
Moderate Slightly
conser-
vative
Conservative Very
conser-
vative
Dont
Know
N
Registered Voters 9 13 9 33 8 12 13 2 1016
Male 5 13 7 34 8 17 15 1 474
Female 12 13 12 32 9 8 11 4 542
Age: 18-29 9 19 19 26 11 7 7 1 174
Age: 30-44 14 9 7 42 8 11 7 2 241
Age: 45-64 8 15 7 30 9 13 15 3 383
Age: 65+ 4 10 8 32 7 17 20 2 217
Ethnicity - White 8 12 9 32 9 14 14 3 827
Ethnicity - Hispanic 10 9 13 46 6 5 11 1 90
Ethnicity - Afr. Am. 15 19 13 40 9 2 0 2 131
Democrats (no lean) 17 22 15 35 4 5 1 2 450
Independents (no lean) 3 10 5 45 14 8 13 4 245
Republicans (no lean) 2 3 5 21 10 26 30 2 320
Liberal (1-3) 28 42 30 0 0 0 0 0 316
Moderate (4) 0 0 0 100 0 0 0 0 334
Conservative (5-7) 0 0 0 0 25 37 38 0 342
Northeast 7 17 12 33 9 8 10 4 185
Midwest 9 12 10 40 6 9 13 1 240
South 8 11 5 36 8 15 13 3 377
West 11 14 13 19 12 15 14 1 213
Mid-Atlantic 7 18 6 34 9 10 11 5 132
East North Central 10 14 6 37 8 10 13 1 164
West North Central 6 8 17 46 1 6 13 1 76
South Atlantic 12 15 4 34 10 15 7 4 203
West South Central 6 4 5 40 4 19 18 3 109
Pacic 14 18 18 17 8 13 11 0 145
Protestant 3 7 7 25 11 18 28 1 265
Roman Catholic 9 8 6 38 11 16 10 2 288
Ath./Agn./None 10 27 11 36 4 4 5 1 254
Something Else 13 12 15 31 6 10 7 5 208
Religiosity: Monthly+ 12 8 5 30 8 16 19 1 334
Religiosity: LT Monthly 7 16 11 34 9 10 10 3 682
Income: Under 50k 10 10 7 39 6 11 13 5 441
Income: 50k-100k 8 16 13 29 10 13 11 1 334
Income: 100k+ 9 14 10 26 11 14 16 0 241
Educ: < College 9 11 11 35 8 10 12 4 668
Educ: Bachelors degree 8 16 6 33 9 14 15 0 226
Educ: Post-grad 8 18 8 23 11 19 13 0 123
Urban 13 18 11 28 7 10 10 1 286
Suburban 8 13 9 33 9 14 12 2 507
Rural 5 7 8 38 8 11 18 5 223
78
78: Thinking about politics these days, how would you describe your political viewpoint?
Liberal (1-3) Moderate (4) Conservative
(5-7)
N
Registered Voters 32 34 34 991
Male 25 34 41 469
Female 38 33 29 523
Age: 18-29 48 27 25 172
Age: 30-44 31 43 26 236
Age: 45-64 31 31 38 371
Age: 65+ 22 33 45 212
Ethnicity - White 29 33 38 806
Ethnicity - Hispanic 32 46 22 89
Ethnicity - Afr. Am. 47 41 11 128
Democrats (no lean) 54 36 10 441
Independents (no lean) 18 46 35 236
Republicans (no lean) 11 22 68 315
Liberal (1-3) 100 0 0 316
Moderate (4) 0 100 0 334
Conservative (5-7) 0 0 100 342
Northeast 37 34 28 178
Midwest 31 40 29 237
South 26 38 37 365
West 39 19 42 212
Mid-Atlantic 34 35 31 126
East North Central 31 37 32 161
South Atlantic 32 35 33 196
West South Central 16 42 43 105
Pacic 50 17 33 145
Protestant 17 26 58 262
Roman Catholic 23 39 38 281
Ath./Agn./None 49 37 14 250
Something Else 42 33 25 198
Religiosity: Monthly+ 26 30 44 329
Religiosity: LT Monthly 35 36 30 662
Income: Under 50k 28 41 31 421
Income: 50k-100k 37 29 34 331
Income: 100k+ 33 26 41 240
Educ: < College 32 36 32 643
Educ: Bachelors degree 29 33 38 226
Educ: Post-grad 34 23 43 123
Urban 43 28 28 282
Suburban 30 34 36 499
Rural 20 40 40 210
79
79: Are you, yourself, of Hispanic origin or descent, such as Mexican, Puerto Rican, Cuban, or some other Spanish
background?
Yes No N
Registered Voters 9 91 1016
Male 11 89 474
Female 7 93 542
Age: 18-29 25 75 174
Age: 30-44 13 87 241
Age: 45-64 4 96 383
Age: 65+ 0 100 217
Ethnicity - White 8 92 827
Ethnicity - Hispanic 100 0 90
Ethnicity - Afr. Am. 8 92 131
Democrats (no lean) 12 88 450
Independents (no lean) 3 97 245
Republicans (no lean) 9 91 320
Liberal (1-3) 9 91 316
Moderate (4) 12 88 334
Conservative (5-7) 6 94 342
Northeast 3 97 185
Midwest 5 95 240
South 12 88 377
West 12 88 213
Mid-Atlantic 4 96 132
East North Central 5 95 164
West North Central 6 94 76
South Atlantic 11 89 203
West South Central 16 84 109
Pacic 15 85 145
Protestant 6 94 265
Roman Catholic 18 82 288
Ath./Agn./None 3 97 254
Something Else 7 93 208
Religiosity: Monthly+ 10 90 334
Religiosity: LT Monthly 8 92 682
Income: Under 50k 6 94 441
Income: 50k-100k 6 94 334
Income: 100k+ 19 81 241
Educ: < College 7 93 668
Educ: Bachelors degree 13 87 226
Educ: Post-grad 10 90 123
Urban 16 84 286
Suburban 5 95 507
Rural 9 91 223
80
80: Which term below best describes your race or background?
American
Indian
Asian
American
Black White Other N
Registered Voters 1 3 13 81 2 1016
Male 1 3 8 86 2 474
Female 1 3 17 77 1 542
Age: 18-29 1 9 20 69 1 174
Age: 30-44 0 6 13 80 1 241
Age: 45-64 1 1 13 84 2 383
Age: 65+ 1 0 8 89 1 217
Ethnicity - White 0 0 0 100 0 827
Ethnicity - Hispanic 0 5 11 76 8 90
Ethnicity - Afr. Am. 0 0 100 0 0 131
Democrats (no lean) 0 4 27 68 1 450
Independents (no lean) 2 4 3 90 2 245
Republicans (no lean) 1 2 1 94 2 320
Liberal (1-3) 1 6 19 73 1 316
Moderate (4) 0 2 16 80 2 334
Conservative (5-7) 1 2 4 90 2 342
Northeast 1 1 9 88 1 185
Midwest 1 3 11 85 1 240
South 1 2 18 77 2 377
West 1 8 9 78 3 213
Mid-Atlantic 1 2 12 84 1 132
East North Central 1 4 14 82 0 164
West North Central 0 0 4 94 2 76
South Atlantic 1 1 28 69 1 203
West South Central 0 4 6 90 0 109
Pacic 1 11 9 75 4 145
Protestant 1 0 9 88 3 265
Roman Catholic 1 3 6 90 0 288
Ath./Agn./None 0 6 12 80 2 254
Something Else 2 3 30 63 2 208
Religiosity: Monthly+ 1 3 14 82 1 334
Religiosity: LT Monthly 1 3 12 81 2 682
Income: Under 50k 0 2 19 77 1 441
Income: 50k-100k 1 2 9 85 1 334
Income: 100k+ 1 6 6 83 3 241
Educ: < College 0 3 16 80 1 668
Educ: Bachelors degree 1 4 8 85 2 226
Educ: Post-grad 3 5 5 81 7 123
Urban 1 6 12 81 1 286
Suburban 1 3 18 77 2 507
Rural 2 1 3 93 1 223
81
81: Are you a member of a labor union?
Public Sector
Union
Private Sector
Union
Not in Labor
Union
N
Registered Voters 4 3 93 1013
Male 5 4 91 470
Female 4 2 94 542
Age: 18-29 4 2 95 174
Age: 30-44 5 5 91 241
Age: 45-64 5 3 93 380
Age: 65+ 5 2 94 217
Ethnicity - White 5 3 93 824
Ethnicity - Hispanic 4 5 92 90
Ethnicity - Afr. Am. 3 6 91 131
Democrats (no lean) 5 4 91 447
Independents (no lean) 6 3 92 245
Republicans (no lean) 3 1 96 320
Liberal (1-3) 5 3 92 316
Moderate (4) 4 3 93 334
Conservative (5-7) 5 2 93 339
Northeast 10 5 85 185
Midwest 2 4 94 240
South 2 1 98 377
West 7 4 88 210
Mid-Atlantic 11 5 83 132
East North Central 3 5 92 164
West North Central 1 0 99 76
South Atlantic 1 1 99 203
West South Central 2 1 97 109
Pacic 8 5 87 145
Protestant 5 1 94 265
Roman Catholic 5 5 90 285
Ath./Agn./None 2 2 96 254
Something Else 6 4 90 208
Religiosity: Monthly+ 5 3 92 334
Religiosity: LT Monthly 4 3 93 679
Income: Under 50k 3 1 96 437
Income: 50k-100k 7 5 88 334
Income: 100k+ 3 2 94 241
Educ: < College 4 3 94 664
Educ: Bachelors degree 6 4 90 226
Educ: Post-grad 6 2 92 123
Urban 7 5 88 286
Suburban 3 2 94 504
Rural 4 1 94 223
82
82: What is your current marital status?
Single,
never
married
Married Separated Divorced Widowed Living
with a
partner
N
Registered Voters 19 58 2 11 7 4 1016
Male 21 61 2 9 5 3 474
Female 17 55 2 12 8 6 542
Age: 18-29 50 41 0 5 0 4 174
Age: 30-44 17 64 1 8 1 9 241
Age: 45-64 14 63 3 11 5 4 383
Age: 65+ 4 55 3 18 20 1 217
Ethnicity - White 16 60 2 12 7 3 827
Ethnicity - Hispanic 30 59 0 9 0 2 90
Ethnicity - Afr. Am. 32 41 4 8 3 13 131
Democrats (no lean) 21 56 2 7 6 7 450
Independents (no lean) 18 53 4 13 8 5 245
Republicans (no lean) 15 64 0 14 6 1 320
Liberal (1-3) 29 49 2 7 7 6 316
Moderate (4) 16 57 4 13 4 6 334
Conservative (5-7) 12 67 0 11 9 1 342
Northeast 20 50 7 8 11 4 185
Midwest 19 63 1 8 7 3 240
South 18 54 1 13 6 7 377
West 17 65 0 12 4 2 213
Mid-Atlantic 16 52 9 8 11 4 132
East North Central 18 62 0 9 7 3 164
West North Central 21 64 3 6 5 2 76
South Atlantic 15 53 3 11 4 13 203
West South Central 18 58 0 14 8 1 109
Pacic 20 60 0 14 4 2 145
Protestant 15 58 1 12 11 2 265
Roman Catholic 16 64 3 8 5 2 288
Ath./Agn./None 22 57 1 11 2 6 254
Something Else 22 49 1 11 8 9 208
Religiosity: Monthly+ 15 68 2 7 8 1 334
Religiosity: LT Monthly 21 53 2 13 6 6 682
Income: Under 50k 25 42 3 15 10 6 441
Income: 50k-100k 14 68 3 7 4 4 334
Income: 100k+ 14 72 0 7 4 4 241
Educ: < College 21 53 2 10 9 5 668
Educ: Bachelors degree 14 66 1 13 2 4 226
Educ: Post-grad 13 70 2 11 3 3 123
Urban 21 55 1 12 6 4 286
Suburban 19 58 2 11 4 6 507
Rural 15 61 2 9 12 2 223
83
83: Thinking about your religion, are you ..
Protestant Roman
Catholic
Ath./Agn./None Something
Else
N
Registered Voters 26 28 25 21 1015
Male 29 33 26 12 473
Female 24 24 24 28 542
Age: 18-29 14 31 29 26 174
Age: 30-44 17 30 29 25 241
Age: 45-64 28 27 25 20 383
Age: 65+ 43 27 18 12 217
Ethnicity - White 28 31 25 16 827
Ethnicity - Hispanic 18 58 9 15 90
Ethnicity - Afr. Am. 18 12 23 47 131
Democrats (no lean) 16 30 29 25 450
Independents (no lean) 21 25 38 16 245
Republicans (no lean) 44 29 9 18 320
Liberal (1-3) 14 20 39 27 315
Moderate (4) 20 33 28 19 334
Conservative (5-7) 44 31 10 14 342
Northeast 19 34 23 25 185
Midwest 27 28 33 13 240
South 32 26 21 22 377
West 22 29 25 24 213
Mid-Atlantic 19 37 23 22 132
East North Central 25 29 33 13 164
West North Central 30 25 33 12 76
South Atlantic 28 26 17 29 203
West South Central 36 31 12 20 109
Pacic 17 31 28 24 145
Protestant 100 0 0 0 265
Roman Catholic 0 100 0 0 288
Ath./Agn./None 0 0 100 0 254
Something Else 0 0 0 100 208
Religiosity: Monthly+ 38 39 3 20 334
Religiosity: LT Monthly 20 23 36 21 681
Income: Under 50k 27 25 25 22 441
Income: 50k-100k 27 27 24 23 334
Income: 100k+ 23 36 28 14 241
Educ: < College 25 27 24 24 668
Educ: Bachelors degree 23 33 30 14 225
Educ: Post-grad 36 28 22 15 123
Urban 24 30 24 22 286
Suburban 22 31 27 21 507
Rural 39 21 22 18 223
84
84: Would you describe yourself as a born-again or evangelical Christian, or not? (Among respondents who are Protestants,
Roman Catholics, or something else)
Yes No N
Registered Voters 38 62 694
Male 29 71 316
Female 46 54 378
Age: 18-29 46 54 115
Age: 30-44 52 48 151
Age: 45-64 33 67 266
Age: 65+ 27 73 162
Ethnicity - White 36 64 569
Ethnicity - Hispanic 43 57 83
Ethnicity - Afr. Am. 51 49 94
Democrats (no lean) 37 63 285
Independents (no lean) 29 71 137
Republicans (no lean) 44 56 272
Liberal (1-3) 33 67 168
Moderate (4) 34 66 224
Conservative (5-7) 44 56 283
Northeast 32 68 118
Midwest 36 64 151
South 41 59 287
West 38 62 139
Mid-Atlantic 30 70 82
East North Central 41 59 105
South Atlantic 36 64 155
West South Central 43 57 95
Pacic 35 65 92
Protestant 49 51 262
Roman Catholic 17 83 284
Something Else 59 41 148
Religiosity: Monthly+ 49 51 305
Religiosity: LT Monthly 29 71 389
Income: Under 50k 41 59 308
Income: 50k-100k 37 63 227
Income: 100k+ 32 68 159
Educ: < College 42 58 479
Educ: Bachelors degree 30 70 133
Educ: Post-grad 28 72 83
Urban 43 57 189
Suburban 37 63 340
Rural 34 66 166
85
85: Aside from weddings and funerals, how often do you attend religious servicesmore than once a week, once a week,
once or twice a month, a few times a year, seldom, or never?
More
than
once a
week
Once a
week
Once or
twice a
month
A few
times a
year
Seldom Never N
Registered Voters 5 18 10 17 22 28 1016
Male 4 18 10 16 26 26 474
Female 6 17 9 17 19 30 542
Age: 18-29 7 16 8 14 21 34 174
Age: 30-44 4 21 10 18 19 30 241
Age: 45-64 5 16 10 16 24 29 383
Age: 65+ 6 20 10 19 24 20 217
Ethnicity - White 6 18 9 15 25 27 827
Ethnicity - Hispanic 4 15 18 17 17 30 90
Ethnicity - Afr. Am. 2 17 17 25 9 30 131
Democrats (no lean) 4 16 12 14 18 36 450
Independents (no lean) 3 13 8 18 23 35 245
Republicans (no lean) 9 24 8 20 28 12 320
Liberal (1-3) 5 10 12 14 20 39 316
Moderate (4) 3 19 8 18 21 32 334
Conservative (5-7) 8 25 9 18 25 14 342
Northeast 4 15 9 24 24 25 185
Midwest 8 15 9 12 23 33 240
South 5 20 12 18 22 23 377
West 4 20 7 14 21 34 213
Mid-Atlantic 4 17 8 21 26 23 132
East North Central 11 18 9 10 20 32 164
West North Central 3 7 9 17 30 34 76
South Atlantic 4 15 18 22 24 19 203
West South Central 10 35 8 10 18 20 109
Pacic 6 18 7 11 20 38 145
Protestant 11 27 10 17 25 10 265
Roman Catholic 3 27 15 19 21 15 288
Ath./Agn./None 1 3 1 2 22 72 254
Something Else 7 12 12 31 21 16 208
Religiosity: Monthly+ 16 55 29 0 0 0 334
Religiosity: LT Monthly 0 0 0 25 33 42 682
Income: Under 50k 7 17 10 16 17 33 441
Income: 50k-100k 5 21 9 18 26 21 334
Income: 100k+ 2 17 10 16 27 28 241
Educ: < College 6 18 9 16 21 30 668
Educ: Bachelors degree 4 15 12 17 27 26 226
Educ: Post-grad 5 21 8 21 23 22 123
Urban 7 21 6 16 20 29 286
Suburban 3 17 11 19 22 27 507
Rural 8 15 11 12 26 29 223
86
86: Are you the parent or guardian of any children under 18 now living in your household?
Yes No N
Registered Voters 29 71 1016
Male 24 76 474
Female 34 66 542
Age: 18-29 42 58 174
Age: 30-44 63 37 241
Age: 45-64 18 82 383
Age: 65+ 0 100 217
Ethnicity - White 29 71 827
Ethnicity - Hispanic 39 61 90
Ethnicity - Afr. Am. 29 71 131
Democrats (no lean) 33 67 450
Independents (no lean) 26 74 245
Republicans (no lean) 27 73 320
Liberal (1-3) 30 70 316
Moderate (4) 32 68 334
Conservative (5-7) 25 75 342
Northeast 27 73 185
Midwest 30 70 240
South 28 72 377
West 31 69 213
Mid-Atlantic 28 72 132
East North Central 36 64 164
West North Central 18 82 76
South Atlantic 30 70 203
West South Central 35 65 109
Pacic 31 69 145
Protestant 21 79 265
Roman Catholic 32 68 288
Ath./Agn./None 29 71 254
Something Else 37 63 208
Religiosity: Monthly+ 35 65 334
Religiosity: LT Monthly 26 74 682
Income: Under 50k 25 75 441
Income: 50k-100k 38 62 334
Income: 100k+ 24 76 241
Educ: < College 28 72 668
Educ: Bachelors degree 35 65 226
Educ: Post-grad 25 75 123
Urban 33 67 286
Suburban 26 74 507
Rural 32 68 223
87
87: Would you consider where you live
an urban area a suburban area a rural area N
Registered Voters 28 50 22 1016
Male 29 45 26 474
Female 27 54 19 542
Age: 18-29 38 43 19 174
Age: 30-44 37 42 20 241
Age: 45-64 22 56 23 383
Age: 65+ 21 54 25 217
Ethnicity - White 28 47 25 827
Ethnicity - Hispanic 49 30 21 90
Ethnicity - Afr. Am. 27 68 5 131
Democrats (no lean) 35 46 19 450
Independents (no lean) 23 52 26 245
Republicans (no lean) 23 54 24 320
Liberal (1-3) 38 48 14 316
Moderate (4) 24 51 25 334
Conservative (5-7) 23 52 24 342
Northeast 25 52 23 185
Midwest 29 45 26 240
South 23 53 24 377
West 39 48 13 213
Mid-Atlantic 31 48 21 132
East North Central 25 51 24 164
West North Central 37 33 30 76
South Atlantic 21 62 17 203
West South Central 33 33 34 109
Pacic 48 48 4 145
Protestant 26 42 32 265
Roman Catholic 29 54 16 288
Ath./Agn./None 27 54 19 254
Something Else 31 50 19 208
Religiosity: Monthly+ 30 48 22 334
Religiosity: LT Monthly 27 51 22 682
Income: Under 50k 30 42 27 441
Income: 50k-100k 23 53 24 334
Income: 100k+ 32 59 9 241
Educ: < College 28 46 26 668
Educ: Bachelors degree 29 57 14 226
Educ: Post-grad 30 58 12 123
Urban 100 0 0 286
Suburban 0 100 0 507
Rural 0 0 100 223
88
88: How would you describe your present employment situation?
Job in
the
private
sector
Job in
govern-
ment
Self-
employed
Home
-maker
Student Retired Un -
employed
Other N
Registered Voters 29 5 6 16 4 28 6 6 1016
Male 38 6 8 0 4 32 7 6 474
Female 20 5 5 30 3 24 5 7 542
Age: 18-29 31 3 6 24 19 2 5 11 174
Age: 30-44 45 8 7 23 1 1 10 6 241
Age: 45-64 30 7 8 17 0 23 7 8 383
Age: 65+ 7 1 3 1 1 86 0 1 217
Ethnicity - White 30 5 7 14 2 30 6 6 827
Ethnicity - Hispanic 48 12 1 2 23 5 9 1 90
Ethnicity - Afr. Am. 19 4 3 35 8 19 4 7 131
Democrats (no lean) 28 4 6 20 6 23 7 7 450
Independents (no lean) 30 5 6 14 4 31 4 5 245
Republicans (no lean) 30 7 7 12 1 31 6 7 320
Liberal (1-3) 32 5 8 16 6 19 7 7 316
Moderate (4) 27 4 4 19 4 31 5 6 334
Conservative (5-7) 29 7 7 13 1 33 5 5 342
Northeast 35 6 6 11 1 23 4 14 185
Midwest 27 2 9 18 1 32 6 5 240
South 23 7 4 22 4 29 7 4 377
West 35 5 7 9 9 25 5 5 213
Mid-Atlantic 36 8 5 13 2 25 5 6 132
East North Central 26 3 11 19 1 29 8 4 164
West North Central 31 1 6 16 1 37 3 6 76
South Atlantic 25 5 4 28 6 24 6 3 203
West South Central 24 7 8 11 1 32 11 6 109
Pacic 36 5 7 6 12 25 6 4 145
Protestant 26 9 6 8 1 39 7 5 265
Roman Catholic 34 4 7 12 3 26 7 5 288
Ath./Agn./None 31 3 5 22 5 23 6 5 254
Something Else 22 4 7 26 6 20 4 12 208
Religiosity: Monthly+ 29 8 9 16 3 27 5 3 334
Religiosity: LT Monthly 29 4 5 16 4 28 6 8 682
Income: Under 50k 19 2 5 21 4 30 11 9 441
Income: 50k-100k 31 6 8 18 1 30 1 5 334
Income: 100k+ 44 11 7 6 6 21 2 3 241
Educ: < College 20 3 6 22 5 28 8 7 668
Educ: Bachelors degree 49 8 6 6 1 24 2 5 226
Educ: Post-grad 40 13 7 2 0 33 2 3 123
Urban 36 4 7 13 5 22 8 5 286
Suburban 28 6 5 19 2 29 3 8 507
Rural 22 5 8 15 5 32 9 5 223
89