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ASSIGNMENT FOR MBA SEMESTER III

Compare & contrast


Brand elements
Company backgrond ! statre ! dna
"rodct #ar$ants ! range
Story!%$story
Market$ng Strategy
Ad#ert$s$ng!promot$on!assoc$at$ons
Sales promot$on
Market$ng C%annels
Target Market &consmers'
"os$t$on$ng
Consmer Sr#ey
Categor$es(
FMCG( Sr) #s N$rma
C$nt%ol #s *+
Casal ,ear( "ar+ #s Allen Solly
*acoste #s Tommy -$l)$ger
Benneton #s Color"ls
,omen.s ,ear( B$ba #s ,
Mob$le ser#$ce( /oda)one #s A$rtel
*+ry cars( Mercedes #s BM,
Smart p%ones( Apple #s Samsng
*aptops( 0ell #s Sony
"$11a( "$11a -t #s 0om$no.s
Fast )ood( 2FC #s Mc0onald
0epartment Store C%a$n( S%oppers Stop #s ,ests$de
Otpt( ""T3 ten m$nte presentat$on
T$me)rame( one mont%

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