Lesson Plan 2 Yacoub Djazouli

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Lesson Plan 10
Class: Year 10
Lesson number in unit: week 3/ lesson 1
Date: 31
st
October 2014
Time: 8.50
Subject: English
Unit: To buy or not to buy
Lesson Topic: persuasive language
techniques
Link to Curriculum:

General
Students develop critical understanding of the contemporary media.
Reading and viewing:
Evaluate the impact on audiences of different choices in the representation of still and moving
images.
Interpret, create, evaluate, discuss and perform a wide range of literary texts in which the
primary purpose is aesthetic, as well as texts designed to inform and persuade.

Literature
Analyse and explain how text structures, language features and visual features of texts and the
context in which texts are experienced may influence audience response.
Writing
Refine vocabulary choices to discriminate between shades of meaning, with deliberate attention
to the effect on audiences.

Literacy
Identify and explore the purposes and effects of different text structures and language features of
spoken texts, and use this knowledge to create purposeful texts that inform, persuade and
engage.



LESSON STRUCTURE
Lesson Content / Indicators of
Learning (What is Taught):
Timing
2 (mins)
Teaching Strategies / Learning
Experiences:
Resources and Organisation:

Lesson Plan 2 Yacoub Djazouli


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(Howit is taught)
White Board, discussion. ICT
Normal seating patterns. White board

Whiteboard + Whiteboard marker + Worksheets
INTRODUCTION
Warmer: The Alphabet Exercise 10mins Teacher displays the Alphabets on
board and allows students 5-7 mins to
write a short story following the
Alphabets. Teacher takes part in this
activity and shares his/her piece
White board
DEVELOPMENT

Introduction:
Persuasive techniques in advertising



Check in and top up: (Prior
knowledge)

Teacher:
What is persuasion?
Did you ever need to persuade
someone?
What were you trying to
achieve?

My motorbike persuasive
story (how teacher succeeded
in persuading his parents)





2 mins




5 mins



10 mins















Engage
Ask whether students studied
persuasive language before



Elicit responses from students




















Worksheet (2)










Lesson Plan 2 Yacoub Djazouli


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Teacher:
introduces persuasive
language techniques
Examples of persuasive
devices/appeals/promises




Persuasive role play









Show a YouTube video about: The
speech that made Obama president













10 mins








20 mins









7mins













Explain
An advertisement is a media text that
makes promises: buy this product and
we promise you some kind of
satisfaction.



Engage
Request 4 volunteers to do the role-
play scenarios.
The first volunteer pair takes 5 mins to
study scenario 1 and act it to class.
After they finish teacher asks for
feedback. 2
nd
pair does their part. Class
reflection



Analysing a persuasive speech
































Barack Obama clip analysis of campaign around
Hope:
https://www.youtube.com/watch?v=OFPwDe22CoY








Lesson Plan 2 Yacoub Djazouli


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Activity: Spot the technique





















To perfect my persuasive
paragraphs: for better
scriptwriting








10 mins





















10 mins










Students watch another segment of the
clip about hope:

Students are required to spot 2-3
persuasive techniques mentioned in the
video clip. Students with higher level
ability are encouraged to analyse the
video and note down 5 persuasive
expressions or techniques mentioned
therein.












Students are given a table of
persuasive techniques to choose from
and practise writing a paragraph based
on their selected techniques. Students
work on task individually then share
their paragraphs with their table groups
While doing so, higher level students
are urged to use at least 3 persuasive
techniques.


Differentiation is applied for better class
management and setting challenging goals.

Worksheet (1)
Notebooks

















Persuasive techniques list/ table for students
to check against their resource/ad selection









Lesson Plan 2 Yacoub Djazouli


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Intercultural Understanding



Groups reform
Analyse newspaper and
magazine ads from resource
pile (including non-English
language resources)
Tick off persuasive techniques
for list
Each group divided into 3
pairs of students, plan the
campaign and allocate specific
media/ task to each pair (i.e.
Each pair will create one
element of the campaign; 3
different media must be used
by the group)





















Engage
Explore
Elaborate





Newspaper- magazine pile (including
publications/media material in other
languages, e.g. Chinese, Arabic brought in
by students/teachers from home/community)

Scissors

Persuasive techniques list/ table for students
to check against their resource/ad selection


CLOSURE
Feedback



Homework
5 mins




Students are asked to come up with 3
points about Persuasive techniques


Exercise - Analysis
Choose a print or TV advertisement
and study it carefully. Write an
analysis of this advertisement, using
the structure and questions below as a
Paper + Pen




Worksheet (2)
Lesson Plan 2 Yacoub Djazouli


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guide. Or present a videotape of the ad
to the class and analyse it in an oral
presentation.