Submitted by:

Vivek Mishra (0131PG008)

Pranay Bisht (0131PG026)
Nitin Soni (0131PG057)
Abhinav Mishra (0131PG021)
Ananta Shankara (0131PG049)

Big Bazaar
Big Bazaar , part of future group founded in 2001-02.
Big Bazaar a chain of hypermarket in India & headquarter in
Jogeshwari.
The company opened its first Big Bazaar store in Mumbai, with :
1.
2.
3.

apparels
household products
consumer electronics

It also communicated the same through its Price Challenge'

offer.
Punch line Is se sasta aur achha kahin nahi

Cont.
With its clear positioning as value-for-money, Big
Bazaar became a success story.
Big Bazaar had Rs. 1.5-2 crores per week sales in the
year it was launched.
Its revenues increased from Rs. 143.38 crores in 2003
to Rs. 319.93 crores in 2004 while profit before tax
and interest, increased from Rs. 11.37 crores in 2003
to 23.76 crores in 2004.

Target customers
Big Bazaar targets higher and upper middle class
customers.
The large and growing young working population is a
preferred customer segment
Big Bazaar specially targets working women and
home makers

 How did Big Bazaar offer the best possible

deals, and discounted prices to its
consumers?

Direct buying from local manufacturer

Also buys in bulk
Have a power in distribution channel
Bench marking their price with local retailers

Is ambience irrelevant for discount

stores?
Ambience:
Store atmosphere:
General interior
Store layouts
Allocation of floor space
Determination of a traffic-flow pattern

So as a group we believe that ambiences not

irrelevant for discount stores.