Research Proposal on

IMPACT OF ADVERTISING CAMPAIGN OF VODAFONE ON THE VIEWERS

Research problem:
To study the IMPACT OF ADVERTISING CAMPAIGN OF VODAFONE ON THE
VIEWERS Surat.

Research objective:
Primary Objective:
1. To study the effectiveness and responses of telecom customers towards
Vodafone advertisements
Secondary Objective:
1. To find out what type of advertising buyers like most
2. To know the role of advertising on the buying behaviour of the customer
3. To find out whether the Indian customers associate with the new Vodafone
advertisements

Type of research: Descriptive type of research will be used.

Data collection plan:
Primary data: Primary data are collected by using the Survey method of data collection.
Secondary data: Various books, websites, magazines have been used to collect secondary
data.

Research Design:
Population: Users of Mobile phones from Surat city.
Sample Size: 100 Users.
Sampling technique: Convenient sampling method will be used to draw our sample for
survey.

Department of Business and Industrial Management

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Data Analysis:
Statistical Tool: SPSS.
Charts: Bar chart and Pie charts.

Instrument Design:
Structured questionnaire will be used for data collection

Department of Business and Industrial Management

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