Dana Hanson

Humane Society of Eastern Carolina Media Kit

Fact Sheet:
Humane Society of Eastern North Carolina
Tel. 252-413-7247
http://www.hsecarolina.org/

Humane Society of Eastern North Carolina

Shelter Efforts
The Humane Society of the United States estimates that 8-12 million animals
enter shelters each year.
Only 10 percent of the animals received by shelters have been spayed or neutered,
while 78 percent of pet dogs and 88 percent of pet cats are spayed or neutered,
according to the American Pet Products Association.
The cost of spaying or neutering a pet is less than the cost of raising puppies or
kittens for a year according to the American Society for the Prevention of Cruelty
to Animals.
According the American Society for the Prevention of Cruelty to Animals
approximately 3 to 4 million of the companion animals enter animal shelters
nationwide every year are euthanized (60 percent of dogs and 70 percent of cats).
More than 20 percent of people who leave dogs in shelters had adopted them from
a shelter according to the National Council on Pet Population Study and Policy.

Volunteers
About 200 volunteers work with the Humane Society of Eastern North Carolina
annually.
In 2012 volunteers donated over 12,000 hours of their time to HSEC.
Volunteers must attend the full length of HSECs new volunteer orientation.

Pet Ownership
About 62 percent of all households in the United States have a pet, according to
the American Pet Products Association.
The American Society for the Prevention of Cruelty to Animals says that the
majority of pets are obtained from acquaintances and family members.
Twenty-six percent of dogs are purchased from breeders, 20 to 30 percent of cats
and dogs are adopted from shelters and rescues, and 2 to 10 percent are purchased
from pet stores.

References available upon request.

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Backgrounder:
About the Humane Society of Eastern Carolina
The Humane Society of Eastern Carolina is a non-profit no-kill organization that has
been around since the 1920s, and its mission is to serve as a safe home for abandoned
pets. Not only does it provide a temporary home for animals and provide surrender
services to those no longer able to care for a pet, it also facilitates pet adoptions and plans
social events. For more information visit http://www.hsecarolina.org/AboutUs.htm.

Though it only has a small hired staff, every year about 200 volunteers work with the
Humane Society, which is located in Greenville, NC. These volunteers donate much of
their time to help keep the HSEC clean, fundraise, socialize with the animals, and even
sometimes open their homes to foster a pet for a period of time. The organization aims to
inform the community about issues related to animals and would like to eventually
eliminate the over breeding of animals.

Historical Overview
Many animals every day end up unwanted, neglected, or lost, so the Humane Society of
Eastern Carolina was created to help these animals. It accepts them from within, as well
as outside of Pitt County, and gives them a chance to have a better home. It has worked
with countless other organizations to go above and beyond for the animals it has
received, like placing dogs with disabled people, the Pitt County Sheriffs Department,
sick cats with the Marley Fund, and holding off-site adoptions for cats at PetSmart.

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The HSEC also donates supplies to the Friends of the Pitt County Animal Shelter and
Saving Grace for Felines, and makes appearances on WITN and WNCT to allow airtime
for animals to appear for adoption. Every first Saturday of the month a dog adoption
event is held at Lorettas Frozen Yogurt, and every third Saturday of the month the same
event is held at Sweet Pets. These events provide outside opportunities for those in the
local community to adopt or learn more about the HSEC without specifically visiting its
location.

Future Goals
The Humane Society of Eastern Carolina is working hard to inform and teach people
about the adoption, neglect, and abuse of animals and how anyone can help. Resources
and information are provided on its website on all these topics at
(http://www.hsecarolina.org/Cruelty.htm).
The HSEC also constantly needs volunteers and donations. With the amount of time and
money that goes into housing and taking care of so many animals, both are vital to its
success. Volunteers can partake in a variety of tasks, including greeting visitors, writing
for the HSEC Blog (http://humanesocietyofeasterncarolina.blogspot.com/), engaging with
the animals, foster an animal, aid with off-site adoption events, or help with a list of other
events.
These other events include but are not limited to, the Canine Crawl 5k, Paws to the
Pavement, Fluff and Puff Dog Washes, Bow Wow Bingo, Concession Stand at ECU
home football games, Howl-O-Ween Fall Festival, and Holiday Gift Wrapping. All the

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events held by the HSEC aim to provide the local community with awareness and
interaction, hoping to market to potential pet adopters.
To learn how to get involved and how you can help the Humane Society of Eastern
Carolina get closer to their goals visit
http://www.hsecarolina.org/become_a_volunteer.htm.

Media Alert:
Bow Wow Bingo!
Come out this Thursday for an evening of fun and games at Bow Wow Bingo. Proceeds
received during the event will benefit Spay Today and the Humane Society of Eastern
Carolina, which are working together to solve the pet overpopulation problem in Eastern
North Carolina.
We invite the press to join in and see the hard work of our volunteers come together as
they get the public involved in this matter, and more aware of the problem of
overpopulation.

Where: Pitt Community Schools & Rec Complex

4561 County Home Road, Greenville, NC
When: October 17, 2013 from 6:00 to 8:30 p.m.
Media Ops: You may interview the volunteers as well as the participants for more
information and opinions of the event and the Humane Society of Eastern Carolina, and
even have an opportunity to play Bingo! Its also a great opportunity for a column or
feature story. Photographs are allowed and encouraged.
Other: Tickets are $20 and the price includes 6 cards to all regular Bingo games and a
dabber. Tickets available at the door, there are no advance ticket sales.
Who/About: The Humane Society of Eastern Carolina is a non-profit no-kill
organization that has been around since the 1920s, and its mission is to serve as a safe
home for abandoned pets. Not only does it provide a temporary home for animals and

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provide surrender services to those no longer able to care for a pet, it also facilitates pet
adoptions and plans social events. About 200 volunteers work with the organization
annually.

Contact: Katie Benson

(252) 413-7247
hsecexec@gmail.com

Press Release:
Humane Society of Eastern Carolina
3520 Tupper Drive Greenville, NC 27834
FOR IMMEDIATE RELEASE
October 28, 2013
Media Contact:
Katie Benson
(252) 413-7247
hsecexec@gmail.com
THE HUMANE SOCIETY OF EASTERN CAROLINA IS HOSTING A YARD
SALE
Proceeds earned during the event will help homeless and neglected pets
GREENVILLE, NC (October 28, 2013) Want to help out local animals in need? Help
the Humane Society of Eastern Carolina in its mission to serve as a safe and healthy
environment until neglected pets can find permanent homes. You can do this by either
donating to, or attending the upcoming yard sale.

The yard sale will be held on Saturday, November 2, from 7-11 a.m. at the Humane
Society of Eastern Carolina (HSEC). There will be animal kennels, beds, toys, leashes
and other related items for sale, as well as items for people. Item donations will be

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accepted on Friday November 1, at the HSEC from 4-7 p.m. Household items and
furniture are needed but clothes will not be accepted.

The Humane Society of Eastern Carolina is a non-profit no-kill organization that has
been around since the 1920s and relies on donations, special events, grants, and the
generosity of individuals and groups to help maintain its facilities and care for the
animals it houses. Any help, donation, or participation is always appreciated, so come out
to the yard sale for a good cause!

Newsletter Release:
Newsletter article with caption: Volunteers Make a Difference
Headline: Humane Society of Eastern Carolina volunteers help and attend to neglected
animals

Over 200 volunteers give their time to the Humane Society of Eastern Carolina
every year, and it makes a difference for many abandoned animals. Though our current
volunteers help is greatly appreciated, more helping hands are always needed!
In order to volunteer you must be at least 13 years of age, and must atten an hourlong orientation before being allowed to work with any of our animals. These orientations
are held on the 2nd Saturday and the 3rd Wednesday of each month and are free of charge.
Once you are through orientation, the fun begins! There are a variety of
opportunities for volunteers including walking dogs, playing with cats, working at special

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events and off-site adoption stands, cleaning the facilities, grooming animals, as well as
providing insight for our marketing team and blog site.
You can participate by joining in on some of our regularly held events including
Hydrant Patrol, our dog walking club that meets every Thursday from 3-5 p.m. or helping
with the PetSmart Luv-A-Pet center. You can even become a foster parent for a lucky
dog or cat after some additional training!
The Humane Society of Eastern Carolina aims to provide a safe home for
neglected animals, and you can help. If interested contact the HSEC at 252-413-7247 or
HSECgeneral@gmail.com.

Print Ad:
Print Ad: Adopt what youve been missing.
Ad Category: Advocacy
Target Audience: Families/Couples
Media: The Daily Reflector

Graphic: Photo of a couple and their young child, in a back yard setting, kneeling around
a dog. Everyone is smiling and hugging the dog, and it looks happy as well.

Headline: Complete your family with mans best friend, a cat or dog!

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Copy: The Humane Society of the United States estimates that 8-12 million animals enter
shelters each year. Of these animals, the American Society for the Prevention of Cruelty
to Animals estimates that approximately 3 to 4 million end up being euthanized.

The Humane Society of Eastern Carolina is a temporary home for a small number of
animals that are in need of a forever home. The organization works hard to promote
adoption with the hopes that one day the number of abandoned animals will drop.

What better way to add some love and life to your home than by saving a furry friend?
Adopting an animal actually saves two, the one that gets a new home, as well as the one
that gets to finally have shelter and care it desperately needed.

For more information about adopting from the Humane Society of Eastern Carolina,
please call: 252-413-7247

Brochure:
Panel 2
Subhead: WHO ARE WE?
Copy: The Humane Society of Eastern Carolina is a non-profit no-kill organization that
has been around since the 1920s, and its mission is to serve as a safe home for abandoned
pets. Not only does it provide a temporary home for animals and provide surrender
services to those no longer able to care for a pet, it also facilitates pet adoptions and plans
social events.
Visual: A picture of the main facility above the copy, below the headline.
Panel 3

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Subhead: ADOPTION OPPORTUNITIES

Copy: We have many pets that need loving homes! Typically there are 15 dogs and 18
cats available for adoption at our facility, as well as several who are staying with foster
families. Anyone is welcome to come spend time with an animal in our exercise area, and
if you are interested in adopting a pet you will be asked to fill out a questionnaire before
you can take the animal home. Every animal adopted will in turn save two- an animal that
is adopted provides an open home for a new animal!
Visual: A picture of a family playing with a dog, below the copy.
Panel 4
Subhead: VOLUNTEER OPPORTUNITIES
Copy: About 200 volunteers work with the Humane Society annually and they give up
much of their time to help keep the HSEC clean, fundraise, socialize with the animals,
and even sometimes open their homes to foster a pet for a period of time. The HSEC
constantly needs volunteers and donations. The process to become a volunteer is easy and
anyone 13 years and older can volunteer. 13-17 year olds must attend an orientation with
an adult though, and volunteers 13-15 years old must be supervised by an adult at all
times.
Visual: Picture of a teenager grooming a cat, above the copy.
Panel 5
Headline: SUCCESS STORY
Testimonial: Hello! I thought I'd send you some pictures and an update of Mac since
you all were his home for so long. Mac is doing GREAT he has adjusted so well and has
become the best companion! He was completely housetrained from the start and did not
take long at all to warm up to Matt and I. He has even become a little protective, which
we were hoping for. Thank you so much! - Katelyn Hollobaugh
Visual: Place multiple pictures of Mac the dog and his owners above the testimonial.
Panel 6
Subhead:

FOR MORE INFORMATION

Contact us at:
3520 Tupper Drive
Greenville, NC 27834
PH: (252) 413-7247
Fax: (252) 413-7387

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Email: HSECgeneral@gmail.com

Panel 1(COVER)
Headline: HUMANE SOCIETY OF EASTERN CAROLINA
Visual: The Humane Society of Eastern Carolinas logo.