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Persuasive Techniques: Project Save

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CATEGORY

Attention Grabber

2- Approaching
Standards
The introduction has a strong The introduction has a
The writer has an
hook or attention grabber
hook or attention grabber, interesting introduction,
that is appropriate for the
but it is weak, rambling or but the connection to the
audience. This could be a
inappropriate for the
topic is not clear.
strong statement, a relevant audience.
quotation, statistic, or
question addressed to the
audience.
4 - Exemplary

3 - Meets Standards

The position statement

provides a clear, strong
Position Statement statement of the writer's
position on the topic.

The position statement

provides a clear statement
of the writer's position on
the topic.

A position statement is
present, but does not
make the writer's position
clear.

Includes three or more

specific, relevant pieces of
evidence (facts, statistics,
examples, real-life
experiences) that support
the position statement. The
Support for Position
writer anticipates the
audience's concerns, biases
or arguments and has
provided at least one
counter-argument.

Includes three or more

specific, relevant pieces of
evidence (facts, statistics,
examples, real-life
experiences) that support
the position statement.

Includes two pieces of

specific, relevant
evidence (facts, statistics,
examples, real-life
experiences) that support
the position statement.

Accuracy

All supportive facts and

statistics are reported
accurately.

Almost all supportive facts Most supportive facts and

and statistics are reported statistics are reported
accurately.
accurately.

Audience

Demonstrates a clear
understanding of the
audience and uses
appropriate vocabulary and
arguments. Anticipates
audience's questions and
provides thorough answers
appropriate for that
audience.

Demonstrates a general
understanding of the
audience and uses
vocabulary and arguments
appropriate for that
audience.

Demonstrates some
understanding of the
audience and uses
arguments appropriate
for that audience.

Writer makes one or two

errors in grammar or
spelling that distract the
audience from the content.

Writer makes three to

four errors in grammar or
spelling that distract the
audience from the
content.

The conclusion is strong and

leaves the audience solidly
understanding the writer's
position. Effective
restatement of the position
statement is strongly
evident.
Writer used more than three
different multimedia
components (music, voiceover, video, text, photos,
etc.) in their public service
announcement.

The conclusion is
recognizable. The writer's
position is restated.

The writer's position is

restated, but is unclear.

Writer used three different

multimedia components in
their public service
announcement.

Writer used two

multimedia components
in their public service
announcement.

Writer used three or more

persuasive techniques
effectively.

Writer used at least two

persuasive techniques
effectively.

Writer effectively
demonstrated only one
type of persuasive
technique.

All sources used for quotes,

statistics and facts are
credible and cited correctly.

All sources used for quotes,

statistics and facts are
credible and most are cited
correctly.

Most sources used for

quotes, statistics and
facts are credible and
cited correctly.

Writer makes no errors in

grammar or spelling that
distract the audience from
Grammar & Spelling
the content.

Conclusion

Use of Multimedia
Components

Persuasive
Techniques

Sources

1 - Below Standards
The introduction is not
interesting AND is not
relevant to the topic.

There is no position
statement.

Lack of specific, relevant

evidence (facts, statistics,
examples, real-life
experiences) is
presented. Evidence and
examples presented are
NOT relevant AND/OR
are not explained.

Most supportive facts

and statistics were
inaccurately reported.

Score

It is not clear who the

writer is writing for.

Writer makes more than

four errors in grammar or
spelling that distract the
audience from the
content.
There is no conclusion the public service
announcement abruptly
ends.

Writer primarily used

only one multimedia
component in their
public service
announcement, or did
not make effective use of
the components that
were present.
Writer did not effectively
demonstrate use of any
persuasive techniques.

Many sources are

suspect (not credible)
AND/OR are not cited
correctly.