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Trade Promotion Tools
“They are the sales promotion tools used to persuade
resellers to carry a brand,give it shelf
space,promote it in the advertising,and push it the
consumers”
It includes:
•Informative
•Persuasive
•Reminder
ADVERTISING BUDGET
The dollars and other resources
allocated to a product or company
advertising program
• PostPay
• LIFE
PACKAGES
• Public Demand
• 5 Ka 15
• UWON
• Walkie Talkie
UFONE’s TARGET MARKET
UFONE as a whole Targets
“THE YOUTH”
SUB TARGET MARKETS
-------SALES PROMOTION-------
&
---------ADVERTISING----------
• Ufone uses timely sales promotion stunts to
remain in within its customers and to further
boost its sales
“ “
Or
“It’s All About U”
MESSAGE SOURCE
» Print media
» Broadcast media
» Display Media
» Online Media
» Events
PRINT MEDIA
• Ufone tries and print
ads in all leading
newspapers including The
Dawn, Jung,
Nawa-i-Waqt,
Khabrain and local Sindhi
newspapers as well
• Differentiation (lowest
off-net call rates)
• Value Added Services
(VAS) i.e. Ufone’s
Walkie talkie, call block
etc
• second largest cellular
network in Pakistan
• Most attractive ATL
(Above The Line)
activities
WEAKNESSES
• Less professional
management style
• A shadow of government
organization
• Less network coverage in
comparison to the Market
Giant “MOBILINK”
• Pathetic billing system
OPPORTUNITIES
• The phase of conversion of
their GSM technology Into 3G
(satellite based) technology
• Growing mobile customers due
to increasing trend of using
mobile phones
• To win the customers of its
competitors by providing them
superior services on lower
price
• It is pioneer in southern
Punjab where it can promote
itself and become market
leader on the basis of this
very fact
THREATS