ww ia ~ Presentation “1OW » Introduction » Brands Of Coca Cola » The Promotional Mix Of Coca Cola » Advertising » Direct Marketing » Interactive/Internet Marketing » Sales Promotion » Publicity/Public Relations » Personal Selling » Conclusions » Source Of Information~ Introduction » Coca-Cola was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name "Coca-Cola" was suggested by Dr. Pemberton's bookkeeper, Frank Robinson. » Coca-Cola currently offers more than 500 brands in over 200 countries and serves over 1.6 billion servings each day. » The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. » Coca-cola was asked by the Indian government to leave the country along with I.B.M in 1977 due to investment violations. » It re-entered India in 1993. Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7,000 Indian distributors and more than 1.3 million retailers. 5