Kelsey Snavely

kmsnavely.weebly.com

1503 Parkaire Crossing | Marietta, GA 30068

404.977.1837 | kmsnavely@gmail.com
PROFESSIONAL OBJECTIVE

To create engaging, highly intuitive interactive experiences that deliver unparalleled user satisfaction
PROFESSIONAL PROFILE

Passionate customer advocate with significant success record in online retail achieved through ability to
source and analyze customer data, interpret and effectively communicate findings, set strategy and execute
appropriate course of action to gain measurable improvements
Motivated achiever and problem solver employing multi-faceted skills to synthesize and apply information
quickly while adapting to new situations to remain a solid contributor throughout project lifecycles
Accomplished art director, interactive designer and content writer who excels in managing, developing, and
directing multi-functional teams within large organizations
EDUCATION & HONORS

Associate of Arts, Design & Marketing | The Art Institute of Atlanta | December 2001
Academic Excellence Award for Highest GPA Overall (3.9)| The Art Institute of Atlanta | Fall Class 2001
Executive Award for Exemplary Performance & Contribution| The Home Depot | July 2013
PROFESSIONAL EXPERIENCE

Management of Multi-functional Teams and Merchandising Activities

Ownership of vision and strategy for multiple product categories with responsibility to outline and execute
improvements to user flow and experience, gaining of market share, and increase of online sales
penetration
Competitive benchmarking to prioritize the most critical actions necessary to improve customer research,
shopping experience, and checkout flow and present findings to plot plan of action to achieve best-in-class
commerce experience that meets the needs of both customers and business partners
Leadership and coordination of cross-functional teams and multiple work streams across specialized
departments ensuring full alignment to defined strategy, completion of supporting collateral, and timely
delivery of materials to implementation teams
Art Direction and Management of Product Design
Building relationships and partnering with specialized teams including user experience, usability, and
agency partners responsible for delivering multi-million dollar enhancement projects on time, on budget
and, measured by significant improvements to customer experience and satisfaction
Hired, trained, and evaluated employees; motivated direct reports to take on highly visible projects and
stretch goals to grow within the organization
Assumed lead role in the design, testing, and implementation of site platform upgrades resulting in
increased site speed, more intuitive display, enhanced page layout, and measurable improvements to key
site metrics

Marketing and Communications

Alignment and execution of marketing initiatives across multiple platforms rooted in merchandising
priorities, competitive landscape, customer needs, and seasonality with intense focus on brand integrity,
content quality, customer journey, and search engine optimization
Intense focus on consumer insights and market research applied to customer relationship management
initiatives including OLA, email campaigns, print collateral, and digital experiences aimed at acquiring new
customers and increasing brand engagement and loyalty among existing customer base
Development and creation of executive-level presentations for board or director meetings, eCommercefocused conference keynote speeches, and internal communications packages to support Fortune 100
Company
PROFESSIONAL HISTORY

The Home Depot | Atlanta, GA

Manager, Visual Merchandising | 6/2013 present
Manager, User Experience | 1/2011 6/2013
Manager, Art Direction | 1/2009 1/2011
Designer/Senior Designer, Web Creative | 10/2006 1/2009
Tech Data Corporation | Clearwater, FL
Designer, Digital Marketing | 3/2004 8/2006
Acquire Direct Marketing | Tampa, FL
Manager, Electronic Prepress | 4/2003 3/2004
Assistant, Sales & Marketing | 9/2002 4/2003

CORE COMPETENCIES

Applications
Adobe Creative Suite
Microsoft Office
Keynote
Omnigraffle
Axure
iRise

Reporting
Adobe Analytics
Test & Target
Foresee
Crazy Egg
Google Analytics

Content Management
Endeca Experience Manager
Documentum
Share Point

Documentation
Marketing & Communication Briefs
Content Strategy
Visual Design Specifications
Creative & Editorial Style Guides
Pattern Libraries
Presentations