TOPIC:

Group Members
• Nadeem Shehzad
• Munaf Younas
• Mohammad Zeeshan
• Mohammad Muddassar
• Mohammad Asif
1. Introduction of Ufone
2. Etisalat (Ufone owned)
3. Background of Ufone
4. Vision Statement
5. Mission Statement
6. Core values
7. Brand Element of Ufone
8. Marketing Tools (4P’s) use in Ufone
8.1 Products of Ufone
8.2 Price Strategy of Ufone
8.3 Promotion tools of Ufone
8.4 Placement of Ufone
9. Competitors of Ufone
10. SWOT ANALYSIS
11. Recommendation for Ufone
12. Conclusion
Introduction
Introduction

The company commenced its operations under

the brand name of Ufone from Islamabad on
January 29 2001.

After the privatization of PTCL, Ufone is now

owned by Etisalat.
Etisalat

 Etisalat has been the telecommunications

service provider in the United Arab Emirates
since 1976.
 It has built up state-of-the-art telecom
infrastructure and taken a leadership
position of innovation and reliability among
regional and international operators.
Background

 In 1990
 After eleven years in January 2001
 Pak Telecom mobile limited (PTML)
 initially they started their service in major cities
 Ufone invested around $ 65 million
 Ufone targeted the middle class
 Ufone not only focused on the technical
capabilities, but to provide subscribers a
convenient to get connections and services.
 Ufone GPRS
 worldwide SMS at flat rates
Background
 Ufone Info service through which user can get
latest information about news, sports, religion,
horoscope, stock exchange etc even live sports
updates.
 The tariff packages have been designed keeping
in mind the requirements of every segment of the
society may that be a housewife, a taxi driver, a
trader or a student.
 Before the launch of Ufone
 Ufone’s strategy from the day one
 Ufone’s own performance
Operating Performance

 Ufone’s operational performance has been

very encouraging. Despite the stiff
competition in Pakistan telecom market
which has led to reduction of prices to bare
minimum level, due to its aggressive
policies and exercising strict control over
expenses the Company managed to
improve its revenue and after-tax profit by
87% and 54% respectively, as compared to
last year.
Vision

 To be the leading
Information and
Communication
Technology Service
Provider in the region by
achieving customer
satisfaction and
maximizing shareholders'
value'.
 Mission
To achieve our vision by
having
 An organizational environment that fosters
professionalism, motivation and quality

 An environment that is cost effective and

quality conscious

 Services that are based on the most

optimum technology•

 "Quality" and "Time" conscious customer

service•

 Sustained growth in earnings and

profitability
Core Values

Professional Integrity
Customer Satisfaction
Teamwork
Company Loyalty
Corporate Information
Brand Element
 Brand Name:
Ufone
 Logo:
 A logo is a symbol that represents a
company, product, service, or other
entity, and the ufone logo like 

 Slogen:
 “It’s all about u”
 “Tum hi tu ho”
 “everybody loves to”