TRUNG DAI HOC NGOAI

THUDNG KHOA KINH TE VA KINH DOANH

QUOC TE CHURN NGO KINH TE DI
NGOAI

KHOA LUAN TOT NGHIEP

TEN DE TAI: FH HUONG CUA VG HOA KINH DOANH AUSTRALIA
DEN NKG LUC C

H TRANH CUA HUG HOA VIET NAM

Hp va tn sinh vien : Vu Viet Dung

A16 K42D
Kho:i
Gi:to vien huing dan: TS. Nguyn Hoang Anh

Ha Noi, th:ing 10/2007

MI,JC L9C
TRANG PHU BIA

MUC LUC

LilI NtiI DAU

Chuong 1: Cir sir ly lu)an ve viin hiia kinh doanh va uang lpc cqnh tranh

ciia hang hiia.

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1.1. Tong quan ve viin he:i kinh doanh.
?.1.2. JJii ni in

1.1.2. Cc yu ter nh hitting dn vn ha kinh doanh

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1.2. Nflng lpc cqnh tranh

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1.2.2. JJii ni in iing fpr cpnfi frnnJi

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1.2.2. Cc yu ter cciu thcinh nng If cqnh tranh

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1.3. anh hwirng ciia viin hiia kinh doanh dn nflng lijc cqnh tranh ciia

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hang hiia

1.3.2. Chcit lirpng

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1.3.2. CJifnJi scfi gizi c

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1.3.3. ChtHh X0Ch R* phl

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Kt lu)an Chuong 1

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Chuong 2: nh huting ciia viin hiia kinh doanh dn uang lpc cqnh tranh

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ciia hang Vi(t Nam trn th;i trufing Australia

2.1. Tong quan ve viin hiia kinh doanh Australia

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2.1.2. Gizii thi u cJiung v 4usfrnfia

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2.1.3. Vn ha kinh doanh cua Australia

2.2. Viti nt v quan h( Vi(t Nam Australia

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2.2.2. Quan h ngopi gran Vi t Nam Australia

2.2.2. Quan h thmcmg mqi VIft Nam - Australia

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2.3. Nflng lpc cqnh tranh ciia hang hiia trn thj truiing Australia

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