Evaluation Pre-Production 2

Stop Motion Animation Pre-production Booklet
Pre-Production Booklet for Animation

Name: Cameron Cruickshank
Order of contents (italics show areas you must add in yourself)
Assessment criteria
LO2
Mind maps of ideas
Risk assessment
Format of your animation
Subject and storyline
Character notes and profiles
Movement of characters
Moodboard
Sets/backgrounds
Audio and soundtrack
Sound table
Props list
Audience
Storyboard and script (add script to booklet)
Frame rates
Lighting design
Production schedule
Crew details
Frame Numbers
Dope Sheets
LO3
How to use this booklet

You will need to complete every page of this booklet, and all sections / questions
required.
Assessment criteria for Distinction grade;
LO2
Plans will show a full consideration of movement and continuity, perspective, point of view,
transitions and special effects.
Precise and workable planning of timing and synchronisation to a soundtrack will be produced.
It will be clear at this stage, from the documentation, what the finished piece will look and
sound like.
Learners will follow industry conventions and terminology used in storyboard production
correctly.
Plans for the construction of models, sets and props will be realistic and clear.
Drawings, script and storyboard will all show a creative interpretation of the idea.
LO3:
The documentation linked to the production will be full and detailed and there will be evidence
that the production management and scheduling of the project has been effective and carried
out in a professional manner. The techniques used in the production of the work are likely to
be related to an understanding of current trends in the industry.
Both LO2 and LO3

In all practical activity learners will be capable of working autonomously and effectively. They
will work on their own initiative, will not need constant support or supervision, will give the work
their full commitment, work positively and cooperatively with others, and meet deadlines. In
other words, they will have the kind of self-management skills that would be expected of them
in a professional context. Note also that this criterion should not be taken to mean that learners
do not seek advice or that they work without discussing things with their tutor, but rather that
they are not dependent upon the support of others and that when they take advice they weigh
it carefully for themselves.
Planning
Brainstorm / mind map (add extra pages if necessary)
Attach a 400 word treatment of your idea

My idea would be to do a TV advert using stop motion technique. My idea is to do an Advert
on Sure for Men advertising Sure for Men. The character is made out of blue platecine, I have
one human character who wakes up and realises he smells bad, to then open his mirror door
and see the blue character holding a can of Sure, it then goes to Blue doing skill on a set I will
make with a football such as rolling the ball over his head ect. Nick (human character) will
then spray the deodorant and look very good.
The meaning of this advert and USP is to show that when your smelling bad and looking bad
Sure for men is the right deodorant for you and can make you feel fresh, and look good. I
would like to also advertise the conncetion between the blue character and Nick so it suggests
that you can have this virtual relationship with a can of deodorant and it will always be there

for you through your worries. The animation will be in Stop-Motion Format with featuring in live
action
How will you meet the requirements of your brief?

I will meet the requirements of my brief by planning what I need to do. I am meeting
the requirements as I am doing stop motion technique as I think this works well and
can show a strong connection, the production will be 30 seconds long and will. In my
Brief the Logo of Sure must be featured, this will be used by the can and at the end
of the production. The Advert will be snappy and entertaining and will advertise the
main selling points and also send a message to the audience.
Risk assessment: Are there any health and safety issues you may encounter?

There will be Health and Safety issues I may encounter but I plan to stop these. One
maybe that there maybe a loose wire in the studio that I could trip over easily and
hurt myself and break equipment, I plan to stop this by double checking the area I
work in. in the set I am working in the props I need to make sure are all organized
correctly and on the floor of the studio as this could mean also falling over and
breaking equipment. In a Film set there are bound to be Health and Safety issues, I
will double check to see if the environment is safe to work in and make any changes
if I need to.
Discuss any legal issues you may face. Eg; sound, plagiarism, age restrictions
I may face copyright issues if I take copyrighted music and be asked to change this,
but this could change if I send a email to the respected owners and parties. Or by
using Royalty-free music therefore there will be no copyright issues as the music is
free and not owned by anyone.
Use of possible formats

Circle which of the following formats your animation will take;
stop-frame techniques
time lapse photography
plasticine animation

Claymation
using found objects
modelling
puppetry
combined formats
Why are you using that particular format?

I am using this particular format because it is required we use this. I also feel it is a good
technique to use you are applying a lot of skills together such as photography, organization,
creativity and efficiency. I also will come into my own personal skills in terms of making my
character and making it look good and professional, I am them required to use patience skills
skills and make sure everyone one of my photos is spot on and the animation runs smoothly
itself.
What are the different possibilities you could explore using this format?
By using Claymation, this enables me to create anything I want to create, and attatch anything
I want to attatch to it, I can also bend it to however I want and move it however I wish to use
it. This will allow me to take photos in a number of possible ways and really investigate to see
what I can do for my production.
What are the limitations of using this format? (i.e what problems/ obstacles might you have?)
The limitations of using this format are that something could easily go wrong, a arm may fall
of for example and this require me to make a new one or attatch it back, but when taking
photos there may be a drastic change and not run smoothly, another problem may be that my
model may fall over in the middle of production and it will be very hard for to find exactly where
the model was last time which could be a problem for my production and the smoothness it
will run at.

What imaginative or inventive animations have you seen which use this format?
I have seen many animation which are using the same format as I am doing, they look
very clever and have seen some very good ideas for stop motion, my stop motion itself
contains humans so the link and examples are some examples of animation using
human stop motion.
Add in links and screen shots of three examples of animations using this format.
http://www.youtube.com/watch?v=VATfjrkhbVE
http://www.youtube.com/watch?v=M3D0JvYJkGc
http://www.youtube.com/watch?v=MtbQ4J3RfQ8
Subject
What will the subject of your animation be?
The Subject of my advert is Deodorant, the deodorant will be advertised to make sure look
like it is the best deaodorant of any and will enhance sport performance, but mainly smell and
keep hydrated skin for 48 hours. m
Storyline
Describe the storyline of your animation. What events will happen to your characters?
Nick (human) wakes up and feels dirty and looks bad, so as anyone would when they wake
up, they go to bathroom. Nick looks at himself in the mirror and realizes that he looks very
bad, but then suddenly a wift of his own scent comes to him and realizes that he smells very
bad. Deodorant is needed, to his rescue comes blue when he suddenly appears behind the
mirror cabnet and is already there ready to hand over what is needed, the Sure. Blue is then
seen doing skill with a football which nick sees and thinks I need this, with this deodorant if
you spray this you will be like me effectively is what he is saying. Nick grasps the can of
deodorant and sprays, smelling like a flower, all of a sudden nick is now looking great thanks
the deodorant, not only does he smell good, but he now looks good to!
Characters
What characters will be in your animation?
Blue My Blue animated character who features in the advert with the sure can and on the
football pitch
Nick Nick is the poor man who smells and looks very bard until sure comes to his rescue
Complete the character profiles for each character in your animation
Name:
M/F:
Age
Costume:
Nick
Male
18
T-shirt, Shirt, Joggers
Occupation:
Player
Hobbies:
Football, Dancing, Gambling
Character
Background:
Lives in rough area in Cowley, seen most in poundlavnd and BHS

Homestores, often likes Icelands finest range of frozen food, Likes a
Fruit shoot with his pals
Name:
M/F:
Age
Costume:
Blue
Male
Occupation:
Football
Hobbies:
Character
Background:
Football, Gambling, Drinking

. professional footballer and freestyler Blue is well known across the
world for his footballing goddess
Plastecine, Mohawk and Adidas Boots
Add in images and drawings/ sketches of what they will look like.
What will they be made of?

Plastecine
Movement of characters
How are you going to make your characters move?

I will make my character move by using stop-motion Technique to create the illusion of
movement, I will do this by moving my character slightly, then taking a photo and putting all
the photos together on Premiere ate 1 frame per second.
What is the purpose of an armature?

The purpose of armature is to create the movement for computer animation, so for example
this would be good for something like a dragon for example where you can produce the
movement of the dragon which then your computer will recognice and you can base the
animation movement of the dragon of that. It is applied using kinematic chains for virtual or
human characters.

Will you use them for your characters?
I will be using armature in my models blues arms and legs so I can bend and move it easily
and not worry about it breaking or falling off which will help me in my production
By using armature wire
Mood board
Create a mood board showing what look your animation will have. Add images showing ideas
of mise-en-scene, characters, costumes and colours that will be present in the different shots.
Sets / backgrounds
Will your set be;
A three wall set
A blue/green screen
An existing location
A Combination of two or more of the above
Draw sketches of how your sets/backgrounds will look. Add in labels to your diagrams and
details of locations / lighting etc.
Model
Camera
Posistion

Add in photographs of your sets/backgrounds.
Audio and Soundtrack

What audio will you have for your animation?
I will have audio for the music, I will pick a suitable theme to my advert which fits the genre,
my advert will look very cartoony so I will pick a song which suits this perfectly and which can
connect to the audience.
Take That These Days (when blue comes in)
Give it your all Instruimental (start when nick wakes up)
Cheering (middle of production, when hes doing skill)
Complete the sound list, detailing what sounds you will use, where you will source them, what
equipment you will need to record them and when you will use them in your animation.
You will need to design your own soundtrack. You cannot use copyrighted music, and it must
be more than simply adding a track.
What actions will need sound effects?

The only sound effect I will have is football fans cheering for when blue is on the pitch with a
football to make this feel more of a realistic production .
Sound Table
Production Name: Cameron Cruickshank
Producer:Cameron Cruickshank
Shot
Action
Description
of Sound
Diegetic/non/diegetic
Atmosphere
created
Musice
type
and
atmosphere
Comes in Music
Digetic
when Blue Take That
comes in
These Days
Comical,
Happy, Jolly
Happy,
Dominant,
everything is
good
24_17
When blue Sound effect Digetic

comes
Cheering
onto pitch
in
background
Loud,
Pumped,
0_0
At the stat
of
production,
Nick
waking up
10_10
Onwards
10_22
10_1
Music
Digetic
Give it your
all
instrumental
Loud,
Sporty
On
a Assertive,
mission,
chilled
going to do
something
Props List
What props / models / furniture etc will you need to make your animation?
PROPS LIST
Production Name: Sure for Men Animation
Producer: Cameron Cruickshank
Item
Script page
Description
Character/location
Notes
Sure can
Sure for Men Sure can

can, Large can,
Deodorant
Used
animation
Plastecine
Plastecine
Sure can
arms,
colour
blue
Used for model
for
Audience
Define the following characteristics of your audience;
Gender
Male
Age
14-50 year old men
Interests
The intererests of my audience maybe sport as it is a sport deodorant. They may like to do
other sporting activities such as running or going to the gym. The audiences interest aswell
may be for day to day people who use Sure for men on a day to day basis to keep hydrated
skin and not sweat and smell bad.
What forms of animation might they already watch?

They may watch cartoon animation such as programmes like South Park and Family Guy as
there are more towards the Male Audience, these are funny programmes late at night which
the jokes are towards the male audience and are something which men would laugh at.
What images do you think they enjoy watching?

They would enjoy watching active images, with things happening such as sport, sports
such as football, golf and tennis with a normal set of colours not to bright, not to dark,
What might they consider distasteful or offensive?

They may consider sexual, sexual or racism comments as offensive and may be sensitive on
the topic as there is a strong chance it could be in relation to them or someone else they are
related to which could cause issues.
How will you ensure that your animation will suit your chosen audience?
I will ensure my production will suit my audience because I am basing mine around a male
audience, a deodorant which every male will use, and a sporty deodorant in Sure for Men.
This will suit the audience even more because I am using football in this which will engage
with a massive football audience, but also aswell I am sending a message will a lot of males
can relate to that they start sweating and smell bad, and Sure for men is there to help us, and
sure can really improve our overall day to day performance. The look of the Animation will suit
the audience because it will be in a cool comical way with good comical music which will suit
the animation perfectly. This will also appeal to many audiences because there will be a great
chemesty between the can and person in possession of that can.
How will they physically watch your animation? (i.e in an exhibition format, on screen,
projection, online?)
My animation will be watched online and in a screen format on television because it will be
advertised between programmes and people on YouTube before they watch there videos.
Storyboard
Who?
Complete a storyboard for your animation.
Where?
Which
characters/
objects are in
the scene?
What is the
location for the
shot?
Say What?
Lighting
Is there any
dialogue/text?
Natural
Ambient
Torchlight
Spotlight
Direction of
light?
And
then.?
What happens?
Describe the
action.
Camera?
Time?
What is the
camera angle?
Duration of the
shot / number
of frames
action is held
for.
Is there any
movement from
the camera?

Think carefully about the shots you will be using. Consider the range of shots/angles
to give interest and perspective
Shots
Camera Angles
Extreme long shot

Long Shot
Medium Shot
Two Shot
Over the Shoulder
Medium Close up
Close up
Extreme close up
Birds-eye view
High angle
Eye-level
Low angle
Oblique / canted angle
Worms-eye view
Ground Shot
Movement
Editing
Pan
Tilt
Tracking Shot
Zoom
Montage
Cross cutting
Match cut
Shot, reverse shot
Eye-line match
Jump cut
Tracking shot

You will need to convey all movements and actions. Copy and paste the storyboard to
make it as long as you need to show all the detail of your animation.
You will need to add pages to this section for your full storyboard
Frame Rates
What is the duration of your animation in minutes? (minimum 30 seconds)
Around 720 photos, 24fps
In seconds? 16 seconds (stop motion) 21 (nick)
How many frames per second for video?

25 fps
There are 60 seconds in a minute. How many frames (ie. Individual photos) will you
need to take?
My production will be 30 seconds long, so therefore I will need to take around 720 photos.
Lighting Design
Where will you be photographing your animation?

Studio
Does it have natural daylight?
Lighting from a Light in Studio, I can alter my settings easily
If so, you will need to block this out. Explain why.
Do you have a constant light source(s) such as a lamp?

I will have a bright LED light lamp in the same position over my animation, this is good as I
can also set the light settings to how I want
Where will you place your light source(s) to create interesting effects?
I will place my light source over my production and it will stay there
(LO3)
Frame numbers
You will need to label your images as frames
The first 24 frames will be written as;
0_1
0_2 etc etc
the following 24 will be

1_1
1_2
1_3
Ensure your clips are labeled as such. Screen shot the folder your clips are in, and copy the
image underneath.
Dope sheets
A dope sheet is an animation tool which helps a animator organise the animation shot-by-shot.
This gives the camera operator instructions on each shot type and how many frames this will
be used for.
A dope sheet is usually split into 5 different sections.
To indicate what action occurs on which frame number

To see what action is happening in this shot.
To see what dialogue used in this scene.
To show what level of animation is happening.
To give camera instructions (angle).
For
example;
Because you will be working with video, you will be using 30fps. You will need to complete a
dope sheet for EVERY SECOND of your animation.
i.e, if you make a 30 second animation, you will need to complete 30 dope sheets.
This will be a time-consuming task, but it will help you understand what will need to happen
in each of the shots you take. The higher marks will come from a detailed and careful collection
of dope sheets. For example, if your characters speaks, you will need to show the mouth
forming every shape in order to look effective.
Frame
Path of action
10_21
Walking
10_22
10_23
10_24
10_25
11_1
11_2
11_3
11_4
11_5
11_6
11_7
11_8
11_9
11_10
11_11
11_12
11_13
11_14
11_15
11_16
11_17
11_18
11_19
11_20
11_21
11_22
11_23
11_24
Dialogue
/
Animation
Soundtrack cue
Take That
These Days
Camera
instructions
Blue Plastecine Long Shot

figure

11_25
12_1
12_2
12_23
12_4
12_5
12_6
12_7
12_8
12_9
12_10
12_11
12_12
12_13
12_14
12_15
12_16
12_17
12_18
12_19
12_20
12_21
12_22
12_23
12_24
12_25
13_1
13_2
13_3
Still
TakeThat These Days
Blue has stopped

walking and strated
to turn to face
camera
Long Shot

13_4
13_5
13_6
13_7
13_8
13_9
13_10
13_11
13_12
13_13
13_14
13_15
13_16
13_17
13_18
13_19
13_20
13_21
13_22
13_23
13_24
13_25
14_1
14_2
14_3
14_4
14_5
14_6
14_7
14_8
14_9
Still
Take That These Raises left arm Long Shot

days
ready
to
receive the ball

14_10
14_11
14_12
14_13
14_14
14_15
14_16
14_17
14_18
Still
Take that These Yellow football Long Shot

days
rolling to Blue
Still
Take That These Yellow

ball Mid Shot
days
rolling to blue
preparing
to
pick it up
14_19
14_20
14_21
14_22
14_23
14_24
14_25
15_1
15_2
15_3
15_4
15_5
15_6
15_7
15_8
15_9
15_10
15_11
15_12
15_13
15_14

15_15
15_16
15_17
15_18
15_19
15_20
15_21
15_22
15_23
15_24
15_25
16_1
16_2
16_3
16_4
16_5
16_6
16_7
16_8
16_9
16_10
16_11
16_12
16_13
16_14
16_15
16_16
16_17
Still
Take that these Ball rols over

days
Left Shoulders
amd head

16_18
16_19
16_20
16_21
16_22
16_23
16_24
16_25
17_1
17_2
17_3
17_4
17_5
17_6
17_7
17_8
17_9
17_10
17_11
17_12
17_13
17_14
17_15
17_16
17_17
17_18
17_19
17_20
17_21
17_22
17_23

17_24
17_25
18_1
18_2
18_3
18_4
18_5
18_6
18_7
18_8
18_9
18_10
18_11
18_12
18_13
18_14
18_15
18_16
18_17
18_18
18_19
18_20
18_21
18_22
18_23
Still
Take that These Ball on Right Mid shot

days
arm about to
role off his arm

18_24
18_25
19_1
19_2
19_3
19_4
19_5
19_6
19_7
19_8
19_9
19_10
19_11
19_12
19_13
19_14
19_15
19_16
19_17
19_18
19_19
19_20
Still
Take that these Raising arm to Mid shot

days
spin ball on his
finger

19_21
19_22
19_23
19_24
19_25
20_1
20_2
20_3
20_4
20_5
20_6
20_7
20_8
20_9
20_10
20_11
20_12
20_13
20_14
20_15
20_16
20_17
Pan Up
Take that These Ball is on hand Mid Shot

days
and is ready to
spin the ball on
his finger

20_18
20_19
20_20
20_21
20_22
20_23
20_24
20_25
21_1
21_2
21_3
Still
Take that these Raising left arm Mid Shot

days
Still
Take That These Raises left arm Mid Shot

days
with ball on his
right hand and
points at the
screen
21_4
21_5
21_6
21_7
21_8
21_9
21_10
21_11
21_12
21_13
21_14
21_15
21_16
21_17
21_18
21_19

21_20
21_21
21_22
21_23
21_24
21_25
22_1
Still
Take that these Drops ball onto Mid Close Up

days
floor to roll
Still
Take That These Ball rolls on the

days
floor and out of
the shot
22_2
22_3
22_4
22_5
22_6
22_7
22_8
22_9
22_10
22_11
22_12
22_13
22_14
22_15
22_16
22_17
22_18
22_19
22_20
22_21

22_22
22_23
22_24
Still
Take that these Stood in middle Long Shot

days
of pitch ready
to celebrate
Still
Take that these Raises

both Long shot
days
arms in the air
Zoom In
Take That These Flexis Arms to Long Shot/ Mid

days
show
off Shot
muscles
22_25
23_1
23_2
23_3
23_4
23_5
23_6
23_7
23_8
23_9
23_10
23_11
23_12
23_13
23_14
23_15
23_16
23_17
23_18
23_19
23_20
23_21
23_22
23_23
23_24

23_25
24_1
24_2
24_3
24_4
24_5
24_6
24_7
24_8
24_9
24_10
24_11
24_12
24_13
24_14
24_15
24_16
24_17
24_18
24_19
24_20
24_21
Liaising with client (write notes on discussions between you and your client)

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Stop Motion Animation Pre-production Booklet

Pre-Production Booklet for Animation

Mind maps of ideas

Format of your animation

Subject and storyline

Character notes and profiles

Audio and soundtrack

Storyboard and script (add script to booklet)

Stop Motion Animation Pre-production Booklet

How to use this booklet

Both LO2 and LO3

Stop Motion Animation Pre-production Booklet

Attach a 400 word treatment of your idea

Stop Motion Animation Pre-production Booklet

How will you meet the requirements of your brief?

Stop Motion Animation Pre-production Booklet

Use of possible formats

Stop Motion Animation Pre-production Booklet

Why are you using that particular format?

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Complete the character profiles for each character in your animation

Lives in rough area in Cowley, seen most in poundlavnd and BHS

Football, Gambling, Drinking

Plastecine, Mohawk and Adidas Boots

Stop Motion Animation Pre-production Booklet

What will they be made of?

Stop Motion Animation Pre-production Booklet

How are you going to make your characters move?

What is the purpose of an armature?

Stop Motion Animation Pre-production Booklet

By using armature wire

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

A three wall set

A Combination of two or more of the above

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Audio and Soundtrack

What actions will need sound effects?

Stop Motion Animation Pre-production Booklet

When blue Sound effect Digetic

Stop Motion Animation Pre-production Booklet

Sure for Men Sure can

Used for model

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

What forms of animation might they already watch?

What images do you think they enjoy watching?

What might they consider distasteful or offensive?

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

Complete a storyboard for your animation.

Stop Motion Animation Pre-production Booklet

Extreme long shot

Stop Motion Animation Pre-production Booklet

Stop Motion Animation Pre-production Booklet

In seconds? 16 seconds (stop motion) 21 (nick)

How many frames per second for video?

Stop Motion Animation Pre-production Booklet