Professional Documents
Culture Documents
Low
Increasing exports
Market differentiation
Leveraging technology
Variety in offerings
Extensive advertising
Quality product
BCG BISCUIT INDUSTRY
FUTURE STRATEGIES
Cut down prices in the biscuit domain
Penetrate the rural market
Promote
OPPORTUNITIES THREATS
•Rising income of •Increasing competition
consumers as a threat for all players
FUTURE STRATEGIES
Invest more to grow more
Economy and budget hotels
Political contacts
OPPORTUNITIES THREATS
•Increased Offshoring •Competition
•Under-penetrated •Reducing Margin
geographies and verticals •Weakening of US Dollar
FUTURE STRATEGIES
Business in European countries
Reduce dependence on USA
Strategic acquisitions
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SWOT ANALYSIS
STRENGTHS WEAKNESSES
•Market Leader status •None as of now
•World Class Technology
•Internationally competitive
Quality and Cost
OPPORTUNITIES THREATS
•Globalization •Complacency
•New entrants
FUTURE STRATEGIES
Pre emptive defense – Acquire rivals
Go global
Latest technology
AGRI COMMODITIES & RURAL
SERVICES
AGRI COMMODITIES & RURAL
SERVICES
Second largest exporter of agri products
Domestic sales in excess of Rs 1500 crore
e - Choupal initiative
Building trust
Training initiatives
THANK YOU