GeneID PrevenTest Launch

www.PrevenTests.com

Presented by David Gruber

National Sales Director, GeneID

 Introducing The GeneID PREVENTEST; a New, First to Market,

non-invasive risk pre-disposition test for 8 of the most common

solid tumor cancers:
Colorectal
Breast
Ovarian
Endometrial
Prostate
Pancreas
Stomach
Skin

The Basis for the

PREVENTEST
A good physician treats the
disease

A great physician helps the

patient prevent it

We are at least a year ahead of the

competition!
After the Supreme Court last year ruled that
Myriad Genetics could not patent the BRCA1 and
BRCA2 genes, the company announced that by
2015 it would replace its BRCAnalysis test with a
broader myRisk panel that analyzes 25 genes
associated with hereditary cancers, including breast,
colorectal, ovarian, endometrial, pancreatic,
prostate, gastric, and melanoma
***And they will be using Next Generation
Sequencing!

BREAKING News
Potentially Life-Saving Study Just
Published
Published: In the prestigious New England Journal of Medicine August

7th, 2014 (http://www.nejm.org/doi/full/10.1056/NEJMoa1400382)

Title: Breast-Cancer Risk in Families with Mutations in PALB2
Results:
The risk of breast cancer for female PALB2 mutation carriers, as compared with

the general population, was eight to nine times as high among those younger
than 40 years of age, six to eight times as high among those 40 to 60 years of
age, and five times as high among those older than 60 years of age.
The absolute breast-cancer risk for PALB2 female mutation carriers by 70 years

of age ranged from 33% for those with no family history of breast cancer to
58% for those with two or more first-degree relatives with breast cancer at 50
years of age.

What this means for us:

PALB2 is being called BRCA 3 to stress it role in

causing breast cancer

This is potentially Lifesaving information that your

customers need to knowthis will get you past the

gate keeper!
GeneID has the PREVENTEST panel so HCPs can

start testing for this critical Gene today!

Keys to Success
Keep it Simple with your customers

Remember that these are not Genetic

Counselors or Oncologists, so dont
overcomplicate the message by trying to talk
high science
Dont mistake Excitement for
Commitment

Performance/Sales Goal
Ramp up to 25-50 Paid Tests/Month

minimum

Its a Numbers Game so the key is Fill

the Funnel with Tests

We average 7 of
Tests 10 getting
Reimbursed

About GeneID?
GeneID is a CLIA and CAP (College of American Pathology)

Certified Molecular Laboratory specializing in Next Generation

DNA Gene Sequencing using the Ion Torrent Micro Chip
Technology by Life Technologies

The microchip contains over 7 million mini Test Tubes which

allows us to be very accurate, do many tests at once and have a

very quick turnaround.

We are based in Ramsey, NJ and service all states except NY

Our staff includes a CEO, Scientific Director, Medical Director,

Billing Department, Lab Technicians, Genetic Counselors, and

national Field Sales Team of 90 Account Executives

CLIA Certification

About Our Scientific Director

Dr. Daniel Cohen, M.D.

Double Board Certified M.D. in OB/GYN and Genetics

6 Years Post-Doc training in Genetics at Johns Hopkins University

Professor of OB/GYN and Genetics and Expert in NGS

Human Genome Project BRCA Protocol Lead, Argentina

Twice Listed in Whos Who of Science, 1996 and 2013

Director of four Molecular Laboratories

Lead Author on over 40 Publications and 5 Genetics book chapters

Testing BRCA since 1995 and Oversees All testing in GeneID Laboratory

What is Genetic Testing for Cancer Risk?

Genetic testing for cancer risk is predictive testing

that can help predict the likelihood that an individual

will develop cancer in his or her lifetime.

Not everyone with a cancer-related gene will develop

cancer

Genetic testing is a personal decision with many

factors to consider.

Anyone who decides to undergo genetic testing

should receive genetic counseling

Who may be at risk for developing

hereditary cancer?
People with a Family history of cancer: Two or more

relatives on the same side of the family with the same

or related forms of cancer
Families with Early onset of Cancer: Two or more

relatives diagnosed with cancer at an early age

Family members with cancer at multiple sites: Two or

more types of cancer occurring in the same relative

ASCO Guidelines (American

Society of Clinical Oncology)
ASCO recommends that genetic testing be offered in the
following situations:
The person has an individual or family history that suggests

a genetic cause of cancer

The test for the genetic condition can be adequately

interpreted

The results of the genetic test will help with the diagnosis,

treatment, and/or management of the patient and family

members at risk for cancer

Take Control!
Knowledge is power when it comes to Cancer Risk Testing and the

good news is that patients can do something about it!

People at a higher risk for cancer may have the option of having:

1. More frequent cancer screenings

2. Avoiding specific risk factors

3. Making lifestyle changes to lessen additional risk

4. Taking preventive medication (chemoprevention
5. Having risk reducing surgeries in order to reduce their risk

Marketing/Support Materials
-PREVENTEST Website www.PrevenTests.com
-Video illustrating PREVENTEST
-Patient Education materials
-Sales Status Reports once/week
-List of Gene Descriptions
-Test Kits
-New Client Form

Phone: (407) 739-6158

Fax: (877) 888-0384
Email to: JmaMedical@outlook.com

New Client Form

Client Information_______________________________________________________________
__________________________________
Facility Name

Fill out completely and

send to
JmaMedical@outlook.com

_____________________________________________________________________________________________
Address
_____________________________________________________________________________________________
City, State, Zip

______________________________________________________________________________
Phone Number

HIPPA Fax Number

_____________________________________________________________________________________________
Primary Contact Name & Title (to contact if needed)

This is what links the

Doctor/Office to you so
you will get credit for the
tests that are sent in to the
lab

_____________________________________________________________________________________________
Physician Name
NPI#
Email
_____________________________________________________________________________________________
Physician Name
NPI#
Email
_____________________________________________________________________________________________
Physician Name
NPI#
Email
_____________________________________________________________________________________________
Physician Name
NPI#
Email
_____________________________________________________________________________________________
Sales Representative Name
_____________________________________________________________________________________________
Rep Phone Number
Rep E-mail
_____________________________________________________________________________________________

Simple Buccal Swab Test

The Kit

Inside Envelope is:

Requisition Form
Test Instructions
Consent Form
2 Buccal Swabs
Pre-Paid Fed-Ex
Label

The Kit

To Complete Kit:
Pick up softpack FedEx envelopes and insert

in envelope
Leave no more than 3-5/per office

Selling Materials

Binder
Cover
Page

Tab 1
The Money
Page

Tab 3

Tab 4

Tab 5

Sample Positive Lab Report

Tab 6

Sowhat do I do with the

results

This will be the most common question,

objection and barrier to performing the test.

The doctor or office staff can either refer to

a local Genetic Counselor (you should

ingratiate yourself with someone local, or
send in a Consultation form to Informed
DNA

Tab 6

Tab 7

Physicians and Patients will

have access to InformedDNA

InformedDNA is a nationwide network

of genetics experts available by telephone

to help patients and providers harness the
power of genetics to achieve the promise of
personalized healthcare.

www.informeddna.com

Tab 7

Informed DNA Sample Summary Report

Tab 8

Also,
available in
Spanish

Tab 9

Requisition Form

Tab 10

Patient Consent Form

Tab 11

Tab 12

Customizable Screener
Are you at risk for developing a solid tumor Cancer?
Is there a history of Breast, Ovarian, Colon, Skin, Pancreas,
Prostate, Endometrium, or Stomach Cancer in you or your
immediate or extended family?

To Be
placed in
Lucite
Holders in
physician
offices (by
reception
and in
each exam
room)
Also, available
in Spanish

We are now offering a Non-Invasive Cancer Screening

Test for these 8 Cancer types that is covered by most
insurance plans
Please check all applicable boxes. If you check 2 boxes
you may be eligible for the cancer screening:

To Be included
on clipboard
for all patients
coming in for
appointment

To Be
Mailed to
patients in
practice
database
(i.e. with
all bills)

Tab 13

Dr. Cohen CV

Tab 14

Gene Cancer References

Tab 15

Patient Education Brochure

Feedback Mechanism/Other
Suggestions
Ask Office to text or call you when a test is

coming in and text Tom @ 407-739-6158

Weekly Calls to share successes

You will receive a weekly report reflecting

each test that lab received and its current

status

Encourage Multiple at once

Process to Order More Kits

Request additional kits through Tom

407-739-6158
JmaMedical@outlook.com
New Kits will only be sent once we

receive 5 tests