Rotated Component Matrixa

Component
1
2
3
Price on Road
-0.063
0.143
-0.229
Brand Name
0.278
0.156
-0.587
Engine Capacity
0.116
0.668
-0.082
Looks & Design
0.137
0.03
0.06
Fuel Efficiency
-0.081
0.822
0.106
Discount Schme
0.046
-0.001
0.25
Resale Value
-0.084
0.203
0.359
After Sale Services 0.201
0.081
0.687
Running and Maintaining
0.23Cost
0.677
0.277
Convenience Features0.645
0
0.221
Purpose of Purchase-0.195
0.403
-0.128
Performance Information
0.296Available0.291
0.614
Driving Pleasure
0.662
0.088
0.161
Car Image & Positioning
0.309
-0.084
0.333
Economical
0.141
0.527
0.054
Colours Available
0.754
-0.083
0.068
Advertising & Marketing
0.337
-0.057
-0.041
Safety
0.788
0.28
-0.036
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a Rotation converged in 19 iterations.

4
-0.149
0.216
-0.182
0.138
0.109
0.369
0.191
0.157
0.074
-0.007
0.675
-0.062
0.389
0.591
0.287
0.088
0.557
0.029

5
0.802
0.264
0.173
-0.059
0.037
0.588
0.67
0.103
0.195
-0.025
-0.108
0.082
-0.072
0.127
0.114
0.026
0.181
-0.063

6
-0.026
0.459
0.346
0.847
-0.049
-0.188
0.095
-0.018
-0.232
0.163
0.113
0.165
0.081
-0.033
-0.585
0.082
0.038
-0.186