Professional Documents
Culture Documents
INDIA LIMITED
– INDIAN WAL-MART”
SUBMITTED TO:
SUBMITTED BY
JAGJOT SINGH
ENROLLMENT NO.
ABSTRACT
The thesis is focused on finding out the concept of value retailing followed by the
Pantaloons Retail India Limited in India and to do an empirical study and analysis on one
of its business lines “The Food Bazaar”. The aim was also to find out that how the
concept of private labeling has proved to be beneficial for the growth of the organization.
The research was conducted to find out the ways and methods that the company has been
following in the business of organized retailing including the hypermarket concept. The
research was conducted in NCR region (Noida & Gurgaon) with the sample size of
around 300 customers and primary information was collected from them in the form of
questionnaire. Also the financial statements of past four years were analyzed to find out
the financial performance of the company. After doing the brief analysis about each of
the verticals of the Pantaloons Retail India Limited, an in-depth research was conducted
on its food bazaar business line in order to find out that from where the modern consumer
prefers to shop from and what ratio of his income is he willing to spend on various food
items. The objective was to figure out that what are the various parameters that a shopper
takes into account before he buys a particular item and how comfortable is he when he is
buying from malls rather than the from the local kirana shops. The study was also done
on consumer’s perception on the concept of “brand + bargain” and the analysis about the
same has been mentioned at the end.
ii
Thesis Synopsis
3) Research design :
Research – Descriptive
iii
Sampling Frame – NCR
iv
ACKNOWLEDGEMENTS
I would like to extend my heartfelt gratitude to all those who have contributed towards the
successful completion of my thesis. Foremost among them is Mr. Bharat Khera for his
helpful and generously extended support and by sparing his valuable time to guide and
suggest us towards completion of this project.
I do owe a deep sense of gratitude to all the members of Pantaloons Retail India and
all those who stood with me and for their continuous support and co-operation during the
thesis. They too have contributed in no mean amount towards the success of my endeavors. I
also thank the Director and the faculty of my institute for giving me an opportunity to do the
thesis.
v
Table of Contents
Page No.
Abstract
Synopsis
Acknowledgements
vi
14. Detailed Financials 41
14.1 Income Statement 41
14.2 Balance Sheet 42
15. TABLES 44
15.1 Table No.1 44
15.2 Table No.2 46
15.3Table No.3 46
16. Empirical Studies on Food Bazar 48
16.1 Research methodology 48
17. Analysis 50
17.1Choice of retail store for grocery shopping 50
17.2 Expenditure on various food items 50
18. List of references 51
19. Appendice 52
19.1Questionnaire 52
vii
1
India's vast middle class with its expanding purchasing power and its almost untapped
retail industry are key attractions for global retail giants wanting to enter newer markets.
Some of the international players that have already entered India include McDonald's,
Pizza Hut, Dominos, Levis, Lee, Nike, Adidas, TGIF, Benetton, Swarovski, Sony, Sharp,
Kodak, and Medicine Shoppe among others.
The Omnibus edition of Pantaloon retail papers spans this very happening sector, which
not only brings so much joy to the inveterate shoppers in terms of retail therapy, but also
employment and livelihood to tens of thousands of Indians.
India’s GDP growth rate is a healthy 9% for 2005-06 – and this has had its ripple effect
on all industries – more so the Retail sector, of which only 3% organized until now.
• The Indian retail industry accounts for 10% of GDP and 8% of employment.
• India is being touted as the next big retail destination with an average three year
compounded annual growth rate of 46.64%.
• The Indian economy is poised to take the third position in the world in terms of
Purchasing Power Parity by the year 2010.
• The Indian Retail Market is a Rs. 1,200,000 million market as per the Images
India Retail Report 2007.
• Organized Retail market is zooming ahead with an annual growth rate of 30%.
The Retail sector is vibrant with growth happening in all related areas – be they malls,
hypermarkets or single brand luxury stores, they have dotted the commercial landscape of
the metros, and have even percolated to the Tier II and Tier III cities.
Malls are fast becoming sought-after entertainment hotspots. From a situation where
there were no malls about a decade ago, the country will have over 300 malls translating
to over 100 million sq.ft. in available mall space by the end of 2007.
4
Food and Grocery retail holds the most potential, as almost 99% of it is unorganized. A
number of big players are entering the field of organized food retail like Reliance, Aditya
Birla Group and the Bharti Group, which has tied up with the world’s largest retailer –
Wal-Mart. All these major players are expected to show an annual growth rate of 25 –
30%.
The Retail boom has also led to the opening of a large number of single brand outlets
across the country. With big brands and bigger outlets across all segments, from Apparel
and Footwear, Watches, Books and Stationary to Jewelry and Consumer Durables, the
sweep is indeed broad.
The Retail Sector is definitely witnessing a growth phase and everyone wants to make
their presence felt in order to take their share of this huge pie. Take a gourmet trip – dig
in to sample the depth and breadth of this amazing sector.
Founded in 1987, by Mr. Kishore Biyani, Pantaloon Retail in India’s leading Retail
Company. It is the flagship company of the future group. Starting its 1st outlet in 1997,
Pantaloons in Kolkata, it currently has over 4 mm sq. ft. of area under business. The
company operates under multiple formats – hypermarket, apparel stores, specialty stores
under various brands including Big Bazaar, Pantaloon, Food Bazaar, Collection, E Zone,
etc. The company also operates an online portal, futurebazaar.com.
Pantaloon Retail (India) Limited is today recognized as one of the pioneers in the
business of organized retailing in the country with a turnover of over Rs.2,884.43
millions for fiscal 2006, as opposed to a turnover of Rs.1,463.12 million for fiscal 2005
and Rs.881.04 million for fiscal 2004. During the same period Pantaloon profit after tax
was Rs.124.75 million, Rs.30.20 million and Rs.3.82 million, respectively. As a result,
Pantaloon sales increased between fiscal 2004 and fiscal 2006 at a CAGR of 80.94% and
Pantaloon profit after tax increased between fiscal 2004 and fiscal 2006 at a CAGR of
471.44%.
Pantaloon Retail is one of the leading retail houses in India. As of November 15, 2006,
Group/Company operated 46 retail stores, including three stores which are operated by
Pantaloon franchises. These 46 stores are spread over about 1,113,000 square feet and are
located in 17 states across India. In efforts to strengthen Pantaloon supply chain,
Group/Company has set up seven regional distribution centers and an apparel
manufacturing plant.
The company is headquartered in Mumbai with zonal offices at Kolkata, Bangalore, and
Gurgaon (Delhi). It has 4 kinds of stores; Pantaloon stores, Central Malls, ALL Stores,
Fashion Stations and Mela Store. In the Value segment, Group/Company cater to the
masses through Pantaloon Big Bazaar, Food Bazaar outlets and Gold Bazaar Stores with
over 6.5 lakh sq. ft. retail space across Kolkata, Mumbai, Thane, Pune, Hyderabad,
Bangalore, Nagpur, Ahmedabad, Kanpur, Chennai and Gurgaon (Delhi).
6
It began its retailing operations in India way back in 1987. Currently, it manufactures and
sells ready-made garments through its own retail outlets and two discounting stores.
Group follows the concept of value retail in India. In other words, Pantaloon business
approach is to sell quality goods at reasonable prices by either manufacturing ourselves
or directly procuring from manufacturers (primarily from small and medium size vendors
and manufacturer). Group/Company endeavor to facilitate one-stop-shop convenience for
Pantaloon customers and to cater to the needs of the entire family. Group/Company
believes this concept as helped us grow to Pantaloon current size within a short time
frame of four years.
2004: Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s first seamless
mall is launched in Bangalore.
2005: Fashion Station - the popular fashion chain is launched
ALL – ‘a little larger’ - exclusive stores for plus-size individuals is launched
2006: Future Capital Holdings, the company’s financial arm launches real estate funds
Kshitij and Horizon and private equity fund Indivision. Plans forays into insurance and
consumer credit.
In order to reduce costs and take advantage of economies of scale Company have
embarked on backward integration of Pantaloon products.
The company plans to diversify into the business of discounting in a big way, which is
targeted at the growing middle class segment. It has India’s second largest retail chain
with 46 retail outlets and two discounting stores branded as Big Bazaars across the
country at an estimated retail space of 4,01,300 sq. ft. The company plans to double its
retail space in the next couple of years.
Pantaloon has come up with an excellent revenue model, focusing on ‘value for money’
segment. Pantaloon plans to target the upper middle and the middle class segment, which
forms the large chunk of Indian population. This segment is very price conscious and
always looks out for value for money. Pantaloon has already opened two discount stores
at Hyderabad and Calcutta. It also plans to sell household items through its discount
stores along with apparels. Since the company has got strong brands like John Miller and
Pantaloon, coupling it with the discount store model would boost the sales to the larger
population.
Pantaloon successfully launched its discount store chain (branded as Big Bazaar), which
targets the large and growing upper-middle and middle class of Indian society. This is
totally in contrast to the other organized retail players, which focus on high net-worth of
individuals. Pantaloon has the second largest selling space amongst the retailers. Big
8
Bazaar offers products and services such as a chemist, a photography shop, a bakery,
financial products, automobile accessories, bicycles, and electrical hardware among other
items – the range is vast and fulfils practically every need of the consumer under one
roof. This is backed by complete automation of the retail outlets. After completion of the
central hub at Mumbai the company’s operations would be fully integrated which would
give its operating efficiency a boost?
Big Bazaar has strong own brand names in its portfolio across product categories. The
brands include Pantaloon, John Miller, and Bare. Higher percentage of ‘own brand’ sales
improves margins, thus reducing the break-even level of sales. Big Bazaar has
diversified from apparels to household items in its discount stores. This has enabled
them to enlarge their basket of offerings.
Pantaloon Retail is one of India’s major retailers with presence in following two
segments:
Pantaloon
Retail (India)
Ltd.
Big Food
Bazaar Bazaar
10
Pantaloon Retail over a period of time has built a strong management team to drive the
company for its high growth phase. Though, Mr. Kishore Biyani is the face of Pantaloon,
the company is not a one man show and has built a strong second and third line of
management, to fulfill its massive expansion and growth plans. Though there have been
concerns regarding lack of talent in the growing retail sector, the company has the best
talent in place to drive each business category.
The concept of discount store resembles the Wal-Mart strategy. In India and especially in
metro cities like Mumbai, Bangalore, Calcutta and Hyderabad, where the population is
dense and consists of a high middle-class population, the concept of discount stores is
graining a lot of acceptance. The company plans to expand rapidly. The next year it plans
to open more stores in Mumbai and Delhi at critical locations.
It has planned to open three Big Bazaars (discount stores) in ‘A-class cities’ like
Bangalore. Pantaloon has already bagged substantial retail space in Hyderabad (60,000
sq. ft.), Kolkata (35,000 sq. ft.) and Bangalore (40,000 sq. ft.). In Mumbai it acquired
50,000 sq. ft. area at each of its locations at Lower Parel, Mulund and the western
suburbs.
2.4 Challenges
Fund raising – The Company acknowledges that expansion plans of the company
cannot be met from internal resources. This means that the company has to tap external
sources to fund expansion. The company has recently allotted shares to promoters at
SEBI formula price. It plans to borrow heavily to fund its expansion plans. As a
11
consequence of increased interest payment and depreciation expense, the net profit
margins would remain flat.
Competition – Although there are a few stores operating in this segment such as
Giant in Hyderabad, it is mostly international chains such as Wal-Mart and Carrefour that
are the better known names as discount stores worldwide. Meanwhile, the general
retailers in Mumbai are not too pleased about the concept of discount stores.
“Group/Company can’t figure out from where such stores get their margins. It must have
a feasible revenue model to sustain the venture”.
The company is facing limited competition from the organized retailers but strong
competition exists from the downtown center’s unorganized.
12
It is believed that the following are Pantaloon principal competitive strengths which have
contributed to Pantaloon current position in the retail sector in India:
prospects, taking into account factors such as population, literacy levels, nature of
occupation, income levels, accessibility, basic infrastructure and establishment
and running costs. Further Group/Company have a dedicated warehouse for the
purposes of storing the materials essential for setting up of new stores.
4. Pantaloon strategy:
books, music,
footwear etc.
level of service is
very high.
Factory Stores which sell 5,000-10,000 5,000-1,000 Levi’s Factory
Outlets branded Outlet, Reebok
merchandise at Factory Outlet,
discount. Levels Wrangler Factory
of service are low, Outlet.
typically, these
are franchise
outlets located
away from the
main markets.
Hypermarket Large self service 80,000-220,000 40,000- Wal-Mart, Big
stores selling a 75,000 Bazaar, Giant,
mix of products, Sabka Bazaar
these stores offer
large depth in the
product mix
which includes
Food non-food
items like apparel,
CD’s, DVD’s
footwear, etc.
The low price for
the products is a
key attraction for
the customer.
Single Price Offer an assorted 5,000-20,000 500+ Family Dollar,
Stores mix of branded Dollar General, 9
and unbranded to 9, 49 to 999
18
merchandise, to
appeal to the
budget conscious
customer.
Specialty Focus on brand or 5,000-8,000 2,000-5,000 Walgreen’s, Boots,
Stores a particular Crossword, Planet
category. They M, Rhythm House,
offer a narrow Music world
product line but
good depth, level
of service is high.
Supermarket These stores offer 8,000-20,000 800-5,000 Asada, Kroger,
food, laundry and Tesco, Foodworld,
household Food land, Food
maintenance Bazaar, Nilgiri’s.
products. They
are self service,
low cost, low
margin and high
volume operators.
19
As Group know &, India is not an integrated homogenous market like other western
markets – it’s a hierarchy of markets catering to people at many different income levels 7
tastes. Hence it’s very important to understand the customer and its needs. Pantaloon has
been able to crack this by offering all what the consumers want at different price points.
Pantaloon has created a well niche brand for itself. The company through constant roll
out of different formats is trying to capture the maximum of consumer’s wallet. It has
been able to target 75% of the consumer wallet.
Business Strategy
Strategy to touch all price points to diversify business & improve profitability.
20
Categories / Formats
Retail Space
1 0.99
0.58
0.32
0
2002 2003 2004 2005 2006 2007
No. of Stores
200
No. of Stores
150
100
50
0
2002 2003 2004 2005 2006 2007
7. MAJOR VERTICALS
7.1 Pantaloons
Pantaloons lifestyle format of retailing is the apparel store of the company catering to the
ever-changing fashion needs of the customers. Pantaloons cater to the Middle Income &
Upper Middle Income consumers. Pantaloon has been the pioneer & only apparel retailer
to offer several (7) fashion seasons of new & contemporary fashion. The company has
roped in Bollywood stars to promote its apparel offerings.
Pantaloon currently is the largest apparel retailer in India. The format is rapidly
expanding which itself would create entry barriers for competition. It’s been a high
margin business.
42 stores by 2007 end & 80 by 2010 1.1mn sq. ft. by 2007 end &
2.0mn sq. ft by 2010 Average Sales per sq. ft. of Rs 7,500 can
generate sales of Rs 1,500 crore by 2010
Competition in this format is expected to be limited because of the brand image that
Pantaloon has created in the minds of the consumer. Pantaloon has also adopted a private
label strategy, which allows it to differentiate in products & generate higher margins.
Private labels constitute 75% of the apparel sales.
24
Shop till you drop! Big Bazaar has democratized shopping in India & is so much more
than a hypermarket. There are over 170,000 products under 1 roof that caters to every
need of a family, making Big Bazaar India’s favorite shopping destination.
In the month of July 2006 – Big Bazaar won the prestigious ‘CNBC TV18 Awaaz
Consumers Award 2006’ in the retail category, as the most preferred, large, food
& grocery store.
At Images Retail Awards it was adjudges the Best Value Retail Store & Best Retail
Destination of year 2006
In Reader’s Digest Consumer Survey 2006, Bazaar won the prestigious Platinum Trusted
Brand Award in the Indian services category
Fashion Focus
Big Bazaar continues to be a fashion – led delivery format, with fashion comprising
about 40% of its revenues.
New categories like consumer electronics, furniture, communication, food & beverages,
pharmacies, beauty retail, saloons, books, stationery & music are being added to Big
Bazaar.
25
It’s the hypermarket format in the value retail segment of the company; its aim is to
capture the middle income value focused customer. Product offerings are mainly general
merchandise and apparels. Apparels form 40% of the total revenue, 60% being general
merchandise. The company has maintained 50% of apparel sales from private labels.
It is the fastest growing format in the organized retail space. Pantaloon has aggressive
plans for this format of taking to total number of outlets to 225 by 2010. Currently its
about 70 outlets.
Big Bazaar covers 3-25 mn sq. ft. currently, to increase to 9 mn sq. ft. by 2010. Average
sales per sq. ft. at Rs.8500 can generate a sales of Rs.7650 cr, by 2010. Expected Gross
Margin -24%. Expected EBIDTA – 7-9%.
This format would face maximum competition going forward as all the major new
entrants have plans to enter into the hypermarket segment.
The company’s aggressive roll out plan for this format is to be able to achieve economies
of scale in souring of products and protect the overall margins.
26
The food and grocery retail format of the company is capturing the middle – income
value focused customer. FMCG along with dry and wet staples from the main product
categories of this format. The format has been will accepted by the Indian women as it
has been able to offer scheme and discounts on various products because of its economies
of scale in operations. The company has been able to offer all the daily needs related to
the food and grocery under one roof. Pantaloon retail plans to expand this format (to
smaller towns and cities) more rapidly going forward to achieve further economies of
scale.
110 stores by 2007 end, and 250 by 2010 1.2 mn sq. ft. by 2007 end, and 2.50 mn sq.ft.
by 2010. Average sales per sq. ft. at Rs.14,000. Can generate a sales of Rs.3250 cr.
By 2010. Expected gross margin – 15%.
The success of this format has prompted the company to take this format to smaller towns
and cities. Though being a low margins business but higher turnover nature makes it a
profitable proposition for Pantaloon. In order to maintain its competitive advantage in
this format, the company needs to invest to improve the back end.
Central
The departmental format of the company, aims to cater the upper middle income
consumers. It’s been positioned as one stop destination for shopping and entertainment.
Central has the same growth rate of 40%. In the Central Model the company sub leases
its spaces to concessionaries, restaurant and food court managers which assure a fixed
rental and a certain percentage of sales, with no inventory carrying on its books, this
constitutes 70% of central sales.
Currently the company has 3 Central Stores (2006 end). Central model is highly scalable
and would be successful in other cities where the company plans to open.
27
FASHION STATION
8. BRAND FACTORY
Pantaloon’s game plan with this new format is to raise the bar of customer expectations
& experience when it comes to ‘Brand + Bargain shopping’. There is a huge market
opportunity in this category where over 70% of the people shopping at Factory outlets are
under the age group of 30 years who want fashion brands at reasonable price.
Pantaloon retail is trying to fill in one gap in the apparels, offered through Pantaloons
(life style) & Big bazaar (value segment). The company plans to offer all the major
national & international brands.
Pantaloon retail is trying to change the perception of the consumers that factory outlet
shopping is not about seconds’ experience & it is not about buying cheap. Instead, it’s all
about an amazing experience of ‘Buying Smart’.
Today’s urban child is like a king in the family, as its importance is increasing &
influencing in all the purchasing decisions of the family. As the urban child is getting
more exposed to the western world through various media, the child today is becoming
smarter & also has started having aspirations. Pantaloon retail wants to capture the
growing aspirations amongst kids. Pantaloon is tapping this mega opportunity by having
a Joint venture with Gini & Jony, one of the leading kids apparel brand.
The size of the kids apparel market is estimated at Rs. 130 bn. The CAGR growth in the
branded apparel segment has been about 46% for the past 3 years.
9. DATA ANALYSIS
9.1 Big Bazaar Revenue Mix
40%
General
Merchandise
Apparels
60%
1%
18%
39%
25%
17%
1%
37%
62%
48%
52%
Pantaloons Central
32
100%
90%
31%
80% 43%
52%
70%
60%
50%
40%
69%
30% 57%
48%
20%
10%
0%
2004 2005 2006
100%
90%
80%
70% 58% 61% 64%
60%
50%
40%
30%
20% 42% 39% 36%
10%
0%
2004 2005 2006
11.1 Point of sale - Real estate is the raw material of a successful retailing business.
Having the right real estate in prime locations is the key for a retail chain, availability of
right real estate would drive the sales, a proper catchments analysis of locations of outlets
is needed to increase the footballs & conversions.
Pantaloon in this regard is a way ahead because it has locked into real estate at prime
locations in all the major cities of India. The company is expected 30 million sq. feet of
prime locations in all the major cities of India. The company is expected 30 million sq.
feet of real space by 2011 covering 80 cities of India.
Sourcing of merchandise from the right vendor at the right price is an important factor,
because efficiency in buying would ultimately increase te gross margins. Going with
competition in major formats, it would be difficult to improve gross margins. But
competition would not be amongst retailers alone but also amongst vendors to supply at
the most competitive price. Any retailer with significant size will be able to improve its
sourcing. Pantaloon with its projected scale is able to source its merchandise from its
vendor at reasonable rates.
11.3 Selling of Merchandise – Selling the right products to the right consumer is an
important parameter of a retail chain. Pantaloon has been very successful in this
parameter by building different formats catering to different customer needs. Pantaloon
has created a bond with the Indian customer & clearly understand its needs & wants.
11.4 Higher Inventory turns – In any retail chain selling merchandise should move
quickly from the shelves. This could only be achieved by having lower inventory levels
& higher assets turns. Pantaloons inventory has been on a rise mainly because of the
store expansion & fashion constituting 40% of the total sales. Pantaloon assets turns are
not so impressive but going forward it would improve.
37
residential as well as commercial buildings, & the organized market is almost non
existent. The key reasons for the negligible presence of organized market are the lack of
skilled professional service providers, non existence of contract based layout force &
under investment. Significant amount of training & orientation would be required to
convert the existing labour into professional skilled force.
There are risks associated in entering into business like insurance because the way
financial products & services are bought in India, it will take a significant change in
mindset to start buying from groceries store.
39
Today Pantaloon Retail has 80 products comprising 350 SKUs with five private labels.
Since PepsiCo’s rejection, it has promptly approached local manufacturers such as
Prakash Snacks in Indore and Pogo Chips in Kolkata to manufacture its snacks brands.
Arvind Chaudhary, CEO (Foods Business), Pantaloon Retail, adds, “The purpose of
Pantaloon private labels is to grow the category and fill the gaps between demand and
supply. Today Group/Company have upgraded Pantaloon suppliers with better quality
systems and processes for the snacks category, where there was a gap.”
The power of private labels is being explored by most retailers today, as they do not want
to be at the mercy of the big manufacturers. At the same time they also realize that it’s
not going to be easy as it takes time and money to build private labels. Observes K.
Radhakrishnan, Chief Executive. Hypermarkets, Reliance Industries, “While it’s
Pantaloon strategic intent is to build private labels, it is more difficult and takes longer to
build these brands. However, in categories such as commodities, it is easier to build
private labels. At present, nearly 15 percent of Pantaloon hypermarket brands comprise
private labels.”
The private label product proposition: Quality and price, primarily, relative to branded
alternatives
How strong supplier brands are in the minds of Indian Consumers: Many supplier brands
are relatively new in India, so potentially have less awareness, and therefore, easier for
private label products to supplant supplier brand products
40
How effectively suppliers innovate: Supplier innovation if often what allows them to stay
ahead of retailer private label. Innovative suppliers can come out with new products that
retailers haven’t necessarily thought of.
How consolidated Indian retail eventually becomes: The more market share a retailer has,
the greater the opportunity to create the leverage a retailer can put on a supplier. This
may be one reason why the UK has greater PL penetration than the US – UK retail is
more consolidated than US retail. Right now, India retail is highly fragmented, so there’s
a long way to go, as KSA’s Maroo observes.
41
15. TABLES
Rajkot 1 1
Pune 1 1 2 1 5
Thane 1 1
Secunderabad 1
Total 23 22 9 7 19 13 4 98
48
• Research – Descriptive
17. Analysis
90
85 N e ig h b o r h oo d
K ir a na
80
S up e r B a zaa r
75
70
D a ily M o n th ly
S u p p lie s R a tio n
51
ANALYSIS
17.2 Expenditure on various food items
9%
Staples
10% 29% Vegetables, Fruits & Fresh Juices
Snacks
8% Beverages
3. www.economictimes.indiatimes.com
4. www.retailyatra.com
6. www.pantaloon.com
52
19. APPENDICIES
19.1 Questionnaire
1. Please rank the following parameters in the order of their importance (on a scale
of 1-6, 1-bing most important and 6-least important)
2. Please tick the appropriate option based on your choice of retail store you buy
your groceries from…?
4. Please tick the appropriate option (choose only one option for place of
purchase)
face wash,
shampoo &
oil
b) Toiletries-
tooth paste &
brush shaving
products
c) Sanitary
napkin, baby
product
HOME ESSENTIALS
a) Washing
Soap &
detergent
b) Mosquito
repellent,
broom, toilet
cleaner
5. In the previous question, the categories for which you have selected daily, twice a
week or once a week; select the specific item (tick the option, multiple options allowed)
chips, Maggie
Kurkure etc.
Beverages- Packed juice Soft drinks Mineral water
packed juices &
soft drinks
Meat & eggs Eggs Chicken Mutton Fish
Dairy Products- Butter Ghee Chocolates
butter, ghee,
chocolates
6. How satisfied are you with your preferred store on the following parameters
(please tick the appropriate option)
Personal Details:
i. Working Professional
ii. Self-employed
iii. Housewife
iv. Student
v. Senior Citizen
Monthly Expenditure:
Name:
………………………………………………………………………………………..
Address:
a) House no……………………………………………………………………..
b) Sector / sub area / Locality…………………………………………………..
c) Colony / Mohalla……………………………………………………………..
d) City…………………………………………………………………………..
Optional:
Thank You
Remarks:
58
……………………………………………………………………………………………
……………………………………………………………………………………………
……………………………………………………………………………………………
………
Name of the interviewer …………………………………………….Signature.