You are on page 1of 28

New expectations for a new era

IBM CHRO

IBM

IBM CHRO
IBM
, 4,183
. IBM
17 .
IBM 2003 23,000
, 2013 CHRO
.
CHRO

342

82

/,

32

, ,

130

56

42

2013 ,
(The Customer-Activated
Enterprise)
3 .


(Opening up to customer
influence) -
,
.

(Pioneering digital /physical
innovation) - ,
,
, ,
.

(Crafting engaging customer
experiences) -
,

.1


, , . 2013
IBM (The Customer-Activated Enterprise)
. , ,
.2 10
, ,
.
.
.
.
,
.
.

New expectations for a new era


. ,

.


.

. HR
.
,
HR .

, , CHRO

IBM 70, 4,183 ,


,
(Chief Human Resource Officer, CHRO) 342
.



( 1 ).
/
.
.
1
.

New expectations for a new era

, HR
.

,
.3
. ,
,
,
. ,
B2C B2B .
, HR .

. HR
.
HR
.


(Workforce analytics)
.
,
.
, HR
- -
. IBM ,

.4
.
.

.


,
.
, , CHRO

New expectations for a new era

HR

(the employment brand)
. /

.
,

.



. BYOD(Bring Your
Own Device) .

.
. ,
, (knowledge connectors)
(brokers)
. HR
.
.

, , CHRO

CHRO
HR ? CHRO
.
31% , 78% 3 ~ 5
.
(44%,
28%).
CHRO .
28% , 38% 3 ~
5 . CHRO
,
. ,
. .
CHRO (2 ).
3
. ( 55% 3
92% ) (57% 89% ).

2
5

New expectations for a new era

HR

.

.

CHRO (
3 ). 2/3
. , ,
.
CHRO
.

, , CHRO

3
CHRO .

HR , CHRO
.
. CHRO

.


.
,
. .
, HR ,
. (: )
( 4 ).
4
HR .

HR (ERP)

3 ~ 5

10

New expectations for a new era


CHRO ,
HR
. HR
.
HR
HR .
, CEO CMO CIO CHRO
.
CHRO CEO 35% . 72% CFO, 63%
CMO, 42% CIO .
CEO CHRO HR HR
( 5 ). CEO 2/3 HR
(effective provider of basic transactions) ,
HR (facilitator of organizational processes),
(strategic partner) (critical enabler) .
HR
.
CHRO , HR
. HR
(59% 56%), HR
(30% 19%).
CEO ,
HR .

11

5
CEO CHRO HR
.

HR

(effective provider
of basic transactions)

,
.

, , CHRO

(facilitator of organizational
processes)


(strategic partner)


(critical enabler)

12

New expectations for a new era

HR
HR CHRO
. CHRO
10 6 ( 6 ). , ,
1/3
.
6
CHRO ,
.

13

( 7 ).
.
,
.
7
.

14

New expectations for a new era

: (Analytics)
HR , ,
. HR
,
. CHRO ,

.
60% ( 8 ).
, , .
, 16% .
8
.

15


.
IT
. (common skill taxonomy)
34%, / 26%,
20% .
IT

.


.
, ,


.
, , CHRO

16

New expectations for a new era

(Advanced workforce analytics)


.
,
( 9 ).

.
9
.

17

: CHRO 3
CHRO
, .
, HR
. 3
.



.

.

1.
.
.
.

, , CHRO

(high-performance drivers)
, , , .

.

. ,
.

.

18

New expectations for a new era


.

.


.

.
(highest
performers) ,

.

.
.5

2.

.
.

.
AS
, .
5 ~ 10
.
.
. .
CHRO
.
. .

19

.
.
, ,
.
.
HR
.
.
, , , ,
.

HR .
3.
HR
. HR
. CIO

HR .


(Boston Childrens Hospital)
.


.
,


. 78,
200 .6

20

New expectations for a new era

HR
. HR
.
( )
.
,
. HR
HR .
IT ,
. HR
,
.

21

.
.

, HR .
( )
HR
.
, HR
.

.


.
Barclays
(Go-To)
.

5 , , , ,
, .

.
Barclays

.
49,000 Barclays Values
Jam 35,000
. ,
Barclays

.7

22

New expectations for a new era


.
, , CHRO

.


. HR
. , ,
.
.
.
. HR
.
. HR . .
.

23

IBM
IBM 17 , 6
.

.

10
: CHRO
.

IBM 2013 2 6 20 70
4,183 . 884 CEO(Chief
Executive Officer), 576 CFO(Chief Financial Officer), 342 CHRO(Chief
Human Resources Officer), 1,656 CIO(Chief Information Officer), 524
CMO(Chief Marketing Officer), 201 CSCO(Chief Supply Chain
Officer) .

342 CHRO
( 10 ). 2,527 .
CHRO
CHRO . CHRO 3
.
, ,
.

NGO

24

New expectations for a new era


IBM
.
IBM
IBM IBM

.

1 The Customer-activated Enterprise: Insights from the Global C-suite
Study. IBM Institute for Business Value. October 2013.
2 Ibid.
3 Lesser, Eric and Denis Brousseau. Focal jobs: Viewing talent through a
different lens. IBM Institute for Business Value. October 2009.
4 Balboni, Fred, Glenn Finch, Cathy Rodenbeck Reese and Rebecca
Shockley. Analytics: A blueprint for value: Converting big data and analytics
insights into results. IBM Institute for Business Value. October 2013.
5 IBM client case example.
6 IBM client case example.
7 IBM client case example

Copyright IBM Corporation 2014


2806
(, 467-12 )

TEL: (02)3781-7800
www.ibm.com/kr
2014 4
Printed in Korea
All Rights Reserved
IBM, IBM ibm.com International Business Machines
Corporation . IBM ( )
, IBM
. .
IBM (www.ibm.com/legal/copytrade.shtml) .
, .
IBM IBM
.

KR1BU27D
Mohawk Options PC White 100%
. .
.

You might also like