DG@ASTING lewsmagazine of Radio cast Advertising 1942 BROA Be the Copy $5:00 the Year FEBRUARY 9, Vol. 22 « No. 6 WASHINGTON, D. €. Canadian & Foreign $8.00 the Year putts sey You see, Charlie . . . that’s why I told your father You're righ, Mr. Riddle. That amazing WOR show “Here's Morgan” snares more than 15% of the listeners when 3096 to buy “Here's Morgan.” Other reasons, of course, are the amazing jobs the show has done for Adler ofthe sts ae being use Shoes, Trommer’s Beer and many other things. "Fea the WOR Contuing Stuy of Rai Listxing 7 W would seem, sit, that a smart timebuyer ought to follow your example, ‘y at 1440 Broadway, ip New York" where Henry Morgan stands in sront of the cigar store and laughs people into spending cash} STAFF PASTOR INSPIRES Radio station WLS is one of few—perhaps the only one—to employ an ordained minister as fullvzime staff pastor—Dr. John W. Holland, WLS religious broadcasts are not confined to any ‘one denomination or creed. They have been ex Fiched by the helpful words of Protestant minis ters, Catholic priests and Jewish rabbis, as well as by prominent laymen of all faiths. Principal religious activity at WLS is the “Little Brown Church,” a 45-minute Sunday morning service, now in its seventeenth year, conducted by Dr. Holland. Its chief purpose fs to bring the old-fashioned hymns and a Gospel mes sage to the thousands of shut-ins who cannot attend church. “Morning Devotions” is a daily 15.minute program of helpful and inspirational philosophy. Another daily feature conch "Dinnerbeli”—"Five Minutes of Medit a short, inspirational message by Dr. Holland. ‘These regular programs, plus special features 1 at Easter and Christmas time, give WLS a yearly | i Schedule of 890 religious programs. Here is an- a Se ty. that makes us “part of the in Mid-West America shase” Bet PI 0 wnocrcies Sealy 2 _ : i” 50,000 WATTS 1 r BLUE NETWORK Ek Bee * \ LITTLE BROWN * a } \ / . Me caucu suse Mie >? OS BO vars Hest St » NAVD AY , aa EEN Jiomtun scum CHICAGO MANAGEMENT AFFILIATED WITH KOY, PHOENIX, AND THE ARIZONA NETWORK—KOY PHOENIX # KTUC TUCSON « KSUN BISBEE-DOUGLASThis hammer is presented with our compliments to the time buyers who have ham- mered home this essential fact to their clients: When you advertise in Connecticut's Major Market, use WDRC in Hartford. You get all three on WDORC— coverage, programs, rate! Basic CBS HARTFORDse bUitg Laas) CHICKENS: ‘is EGGS: 28% MILK BUTTER Defined as coin, currency, [Nebraska farmers are wad ing theirpreduct: for an, cnbrmoue quantity of money. And they'll trade their money for your products, 1 ou ell them shat you Tell them over KI seed KEAB, to reach she (37m Bitar of Nebraska and her cighbore: FOR CITY STENERS £D PETRY & CO., INC., NAT'L REP'R Page 4 + February 9, 1942 attests ttces BROAD: The Weekly A///Newsmagazine of R BiGadcast Advertsing STING February 9, 1942 CONTENTS FCC Seeks to Halt House Probe 7 CPs Studied As Freeze Order Pends 8 ‘Thesaurus Using ASAP... 8 NAB Code Group Adopts News Contr 10 Radio's Role in Hawaii 2 May Leste All Shortwave Time 2 Industry Accepts War Labor Policy “4 Mierophone Gives Quick Playback 16 Four Nets Merge for War Program 6 Canadian Broadcasters Convene 2» West, Corwin Get Ad Awards 2 NAB Planning Regional Meetings 2 Last of the 50.Watters 2 Radio Training and the War 40 Harris Resigns, FCC Posts Open “5 KYW Sells Radio to Philadelphia 46 BMI Splits Licensing, Publishing ” Bob Hope Leads Editors Pol a Buyers Market at End of War 4 NBC, Blue Public Service Staffs 34 DEPARTMENTS Acencies M4 Merchandising Bayes of Tie 20° Personal News ” Sehind he Mie 82 uray Programs 26 Claiied Advetiements 50 Radi Adverinrs, » Conte Room 41 Radio Boothe 20 FCC Actions 52 Stato Notes 2 Meet the Ladies 22 Hix Carson oa We Pay Renee a 4 & VATION weTwoRK PROGRAMS Oe Hoe Ho jr RE eee je, | Fulton L2S=—T Helen Holden- Govt Girk American Forum of The Air,HOW DO YOU REACH WESTERN MICHIGAN? If you are planning on reaching Grand Rapids, Kala- ‘mazoo, and all the rest of the rich Western Michigan hy : with your advertising, your best bet is radio—and you 1 oe SOUMMEST best bet in radio is Station WKZO! Y cemenceois Why? Because, in the first place, WKZO with 5000 watts ie, xt at 590 K.C. covers a territory in which you would literally need tienty newspapers to do an equivalent job! ... And WKZO, with its exelusive Columbia cov- erage of that territory, gets an audience that is unmatched by any other station in the neighborhood. In Kalamazoo, for instance, a 30-day survey reveals that WKZO has higher daytime listening rating than all other stations combined! WKZO has a primary daytime coverage of 252,170 radio homes in a region which is nationally famous for its high standards of living. « ugh said? Write for availabilities! wWwKZO CBS. + 5000 Watts Kalamazoo—Grand Rapids FREE & PETERS.nc. Pioneer Radio Station Representatives Since May, 1932 Page 6 + February 9, 1942 BROADCASTING « Broadcast AdvertisingBROADCASTING Broadcast Advertising Vol. 22, No. 6 WASHINGTON, D.C, FEBRUARY 9 1912 $5.00 A YEAR—15¢ A COPY FCC Tries FlyReappointment Becomes Live Issue AMID CHARGES of “malad- ministration of a good law”, levelled against the FCC and its chairman, James Lawrence Fly, and of counter-charges of purported industry domina- tion by “two New York cor- porations”, predictions were made last week that the House shortly would institute its long heralded inquiry into FCC affairs. Desperate efforts by the FCC majority to thwart a pro- posed select committee investi- gation of the FCC were re- ported. This probe was advo- cated by Rep. E. E. Cox (D- Ga.), though the Administra. tion ‘apparently leans toward formal legislative hearings before the House Interstate & Foreign Commerce Committee. Rep. Cox, ranking member of the Rules Com mittee and one ofthe strongest ten in the House, confidentiy Pre- Gicted favorable action on his reso Tution this week by the committe, with House approval shorty there: after. Fly Is Target ‘The alr was full of reports about dire things to come, with Chair: tman Pye stewardabip. subject, to harp eritciam. Mr. Fly's term ex. pirer June 30 and this adds signif fance to the projected legislative One of the reports was that Chairman Fly Tooke with favor ‘upon creation of the post of Ce- ‘ordinator of Communications, par falleling the position in the trans: Dertation field held by ICC Com. missioner Joseph B. Eastman, In other quarters, however, the reaction wat that there appeared {tobe no reason for such an organi: zation, inasmuch as the Defense Comminieations: Board, also hea ted by Chaitmoan Fly, for more year has achieved outstanding Cations activity. This board, made ‘up of the representatives of the five Government. departments identiNed to Halt Imminent House Probe TEXT OF THE COX RESOLUTION FOLLOWING is the full text of the resolution (Hl. Res. €26)) in- todueed in the House Feb. 2 by Rep. Cox (D-Ga,), calling for farreaching “study and invertigs tion” of the FCC ‘Resolved, That there is hereby created a ‘aelect committee to be composed of five members of the House to be appointed by the Speaker one of whom he shall des- inate ae chairman. Any vaceney ceeurring inthe membership of the comanittee shall be fled in the sine manner in whieh the original Sppointment was made. ‘The committee is authorized and directed Wo conduct a study and Investigation of the organization, personel, and. activin of the FOC with ‘a. view to. determin- ing whether ‘oe not such. Commiae sion in ite organization, in the oe Teetion of personnel, and in. the conduct of its activities, has heen, nd is, acting im eccordance with Taw and the Public interest. ‘The committee shall report to the House (orto the clerk of the House ifthe House is not in session) at the earliest practicable date during the (present) Congress the results of its investigation, together with fuch recommendations as it deems ‘esirable, For the purposes of this resclu- tion" the committee is authorized to ait and act during the present Congress at such times and places within the United States, whether for not the House is siting, has recessed, oF has adjourned, to Hold uch hearings, to acquire the at ‘tendance of such witnesses and the Production of such books, papers, and documents, and to take such testimony, aa it deems necessary. Subpenas may be iesued under the signature of the chairman of the committee or any member desig. fasted by him, and may be served bby any person designated by such chairman or member. with communications, functions un. Ger Presidential mandate and ite ‘work represents “the pooling of Teas of these five agencies Yet ancther report, lacking con- Airmation, was thet Chairman Fly ‘hight be relleved of his duties on the FCC to allow him to devote full- time to DCB. Te recently testified before a House committe that per- bape 20% of his time now is given cover to wear aetivity ‘Whether the House ingiry will be held by the proposed Cox elect ‘Committee or the Interstate & For ign Commerce Committee, the Iat- ter already having decided on hear Inge within a few weeks, is proble- tatical, Inthe efforts of the FCC. ‘majority to Bleck the Cox proposal, itis understood that members have looked sympathetically "upon the formal proceedings before the rer- ‘lar committee on the Sanders Bill (aR S497), ‘Rep, Cox, in tntrodueing his reto- lution (HRes-426) in the Hous Feb. 2, warned fellow tpembers that Chalrman Py had dlaptehed fseents of the Contmnission im an ef- fort to defent the messure. He said the House leadership looked upon BROADCASTING © Broadcast Advertising his resolution favorably, pointing ‘out that the plan is to’ probe the Polisies of ‘Chairman Ply and of the PCC law department, whieh he charged is seeking to “federalize fommunieations snd. broadeast ing” Rankin Praises Fly Whereas the Cox inquiry, which would be conducted bya fiveman committee with special counsel and {nvestigators, would deal largely with persontel”and policies, the Sendere Bill proposes” reorganiza- tion of the FCC and writing of any eaed evans to the statues swering Rep. Cox's two blasts Rep Tohn B Barkin (D-Mise) on Feb. 3 highly commended Chair- rman Fly and held that 90% of the ‘riticiem againet the Commission ‘nad come {rom the “powerful radio ‘onopoly". He talked of “a Wall Street hiveling" and “a Philadel hia cigar maker”, without. men- tioning RCA’ President David Sar- hoff oF CBS President William 5. Paley by name, alleging they were trying to dictate the broadcasting poliey of the nation "An ardent foe of the power trust and acquainted with Mfr. Fly dur- ing the latter's ineumbeney a gen= tral couneel of TVA, Rep. Rankin aid thet he had laow Chairman Fly for many years and regarded ‘him aa, mow valuable public ‘The Cox’ Committee probe, for whlch « special fund would be pro- Vided, ‘would last several months. Unquestionably, it would go into the most controverted phases of FCC regulation, including the news- paperownership inquiry, network monopoly regulations, and. pur ported Communistie leanings of fertain FCC employes, particularly Dr. Goodwin Watson, senior analyst of the FCC Foreign Broadcast Monitoring Service and former Co- lumbia U professor. Senate Hearing ‘The House, in passing the Inde- pendent Offcee “Appropriation Bll Inet tonth, withheld any compen- sation for Dr. Watson, « virtually tonprecedented act. Te was reported that commitments had been made ta the House commitiae in exces tive sasion that Dr. Watson would be released, and when this did not ‘oseur the committee decided to sith: hl compensation. ‘The Senate Appropriations sub- committee handling independent of fees, at an executive session last Wednesday, heard Chairman Fly, Commissioner Durr, FMS Dire: tor Lloyd A. Free and Dr. Watson, (uestioning the latter for more than @ half-hou, ‘Dr. Watson was aid to have de- nied flatly charges of afllation ‘with “Communist-front onganize- tlont and declared he was not an ‘sdveeate of overthrowing the demo- ratie form of Government, accord Ing to reports. of cboervers. In ferted in the recurd were a number of letters from former associates fand well-known educators, attest- ing to Dr. Watson's character. “No Witch Hunt” Rep. Cox emphasized, in an ine terview with BROADCASTING last Tuesday, “the main objective of the resolution is to stop bed adminis- tration of a good. law’. In this Statement he echoed "a previous fomment by” Speaker ‘Sam Ray- urn, who in 1094 was chairman cf the House Interstate & Foreign Commerce Committee when the (Continued on page 58) February 9, 1942 + Page 7Thesaurus Using ASCAP Numbers For Dise Library Music of Some Used Under Interim Plan NBC Thesaurus, transeription ti. brary service, will begin imme. diately to release the music of some ASCAP publishers to it tation subscribers, C. Lloyd Bgner, vice- resident in charge of the radio Fesording division, announced last Friday. In addition to cbtsining the re- cording rights directly from a num ber of individual ASCAP publish. fers, NBC has also made an interim frrangement with ASCAP permit Ung subecribers to broadeast Thesaurus. transcriptions of ASCAP music for eustaining.pro- rams, even If they have not taken ut ASCAP licenses, Mr. Egner declined to release the ames ofthe publishers from whom NBC has secured recording rights, stating only that detailed bulletin concerning the ASCAP selections ‘ow available will be issued by the tnd. of the week. Herman Starr, In charge of the musie publishing Interests. controled by Warner Brot. Pletures, including Harms Ine, Remick Music Corp. and ‘Witmmark & Sons, told BROADCAST: wo that NEC had been granted he right to record all music in the catalogs of these publishers, which righta were withdrawn fom the management of Harry Fox, ‘agent and trustee for most ASCAP. Dublishers, eanly. in the winter [BnoancasriNG, Dee. 8] Fees Eliminated Explaining thet, NBC was de- termined to avoid “the uneata tory arrangements that prevailed prior to 1040-41" and that the Pe- cording problem could not be set- ted ogether with the ASCAP negotiations. with stations. since ASCAP controls performing” but hot recording rights to the music fof its members, Mr. Egner said 1. hnad ‘been necessary “to continue negetiations ‘until We could obtain ASCAP niusie on a basis eatita ory to our customers well a9 ‘urealver and the publishers. “Heretofore we were required 1» pay publishers and to charge our subcribers 25 cents and in some Eases 50 cents, per use per selec tion on certain sponsored programs Using ‘Thesaurus. These fees were charged in addition to the broad fasting Ucense for which the sts ton paid directly to ASCAP. These extra copyright fees are now sliminated, “Heretofore, our recording right eenses were limited to either six months or a year, thus making it ‘Very hasardous to invest in cotly Fecording by lange orchestras of the standard tines, Our strange: iments are nov on s long-term Basis, thus permitting Us to reeume re cording of the standard favorites ‘These arrangements have been FCC Studies Outstanding CPs As WPB Freeze Order Pends DISPOSITION of tome 150 ovt- standing. construction permits for Standard brondeast stations, caver ing. new installations, power in- creases and directionas, Is the im ‘mediate problem confronting) the FC as a result ofits preliminary "reeae announcement” of Jan. 30, which forestall all-new station ‘construction in areas now receiving primary service from at least one reful study is being given the language of the order to be issued freezing existing assignments, with no indleation ae to when publle frnouncement ‘will be nade, The ‘War Production Board, headed by Donald M. Nelson, actually” wil promulgate the decree, se it hi one in the ‘ease of ‘automotive, tire, radio recsiving set and other hretufectures tavelving, ential Materials banned or curtailed for vil ure, ‘Material Shortages ‘The preliminary order on new broadcast grants doce not affect shy other broadcast servico, auch fs FM and television, though these fervices aro expected to be covered In subsequent. decrees, Shortages of vital materiale sre expected to result in virtually similar restrie- Under the freeze procedure, all applications for new brondenet sta- tons automatically are to be sat for hearing. Proof of no. primary service, from at least one station, must he established before grant will be made, and the priorities’ Poad cleared’ for the necessary ‘The construction permit problem fs being given intensive study by the FCC, The Commission will as- certain progress in installation, how many’ of the station building projects. involve criti materiel fand ‘whether adeguate service al ready is available in the area in- olved. “Formulation of a. sound poliey, with sueient latitude to fake care of Underserved areas, is the: goal ‘Thourht has been given, it Is un- derstood, to diversion of transrate tere, tower ates! and other mate rials already on order of im prodvc- tion from what may be construed ‘non-essential installations to the fore ureent ones in underserved fareas, Thi, however, ie roparded as rather extreme approach, More’ than. tikely” inetsilations rearing: eomnletion, whatever the ‘rea, will. be carried through. Others, Which have. been “held in abeyance, will not be permited to remain outstanding for the dura: ton, and probably wil be vescinded, ‘Wether the FCC wil sec to ascertain the status of outstanding onstruction permits. by question: ‘aire or through examination of in- formation altesdy cn file remains to be determined, Similarly, avail ability of materials for the parti- cular’ work authored will gure rominently in ultimate dispeition Stench cate. ‘The Defense Communiestions Board, policy-making body whieh recommended the "preliminary freeze notice, met at the FCC last Thorsday, Tt took no action on the standard broadeast situation, how: ver. Aside from broadcast’ ser leee, freeze orders relating to other services leensed by the Govern- tent, auch as aviation, police, Fine and point-to-point, are under made only with certain important iy’ ASCAP members with lange cata- logs. Tt is necessary for ua to\con- tinue to negotiate with other pub- id this will require time rapidly as we are able to conclude satisfactory arrangeinents with other ASCAP publishers, we Swill inehide their compositions in Thesaurus.” Negotiations are currentiv.un- der way between ASCAP and WES {for a similar deal whieh would per- mit the. Dreadeasting of ASCAP mmusie on World Library diees by stations not Heensed by ASCAP. "The arrangement with ASCAP is purely. temporary, Mr. Exner explained, “to” allow subscribers the necessary tine” in” Which to reach a conclusion on the question of taking an ASCAP. license,” ‘tdding that it does not apply to Stations in Nebraska, where ‘ASCAP has been outlawed. ‘The ‘arrangement docs not cover bros caste of ASCAP music on com mercial programs, "he said, but these ean be arranged under 4 local Leensing agreement with ASCAP if the station desires Page 8 + February 9, 1942 INTEREST IN WHIP SOLD FOR $75,000 AN EXPENDITURE. of $15,000 for acquisition of 48% of WHIP, Hammond, Inds, was ‘made by Marshall Field Sa, Chicago merch Ancpublisher and his anvoclate, Sohn W. Clarke, investment broker, according to information obtained fast week. Mr. Field acquired 0% ff the station and Mrs Clarke 15%. ‘The latter ‘has boon slected Vice: president” and. treasurer of the Hammond ‘Calumet Brosdeasting Gorp., which operates the station (Brodveasere, Feb. 2) ‘WHIP operates ot 1820 ke, with 5.000. watts daytime, but elds 2 onstruction ‘permit’ for. fulltime, Since acquisition of contral is nat {involved inthe transaction, FCC approval is rot required. A report erie the rane, towever i for licenne renewal, next month. ‘Dr. George F. Courrier, Metho- dist Episcopal pastor, remains, as president and Doris Keane as vice: resident, secretary and general anager Significance. attaches 19 the Feld acquisition, since the mil Uionaire merchant te also publisher cf the new Chicago Sun MeNeil Appointed As WJZ Manager New Sales Staff Announced By New York Blue Key FOR THE FIRST time since it Joined NBC in 1927, WIZ, key outs Tet in New York of the Blue Net- work, has its own local manage- tent whieh wil devote its time to Dallding up. WIZ, 5.0 loeal station ‘with the foal au dienes as a pri Th the newly- created "port of manager of WIZ feJohn Hl Mee Neil who Joined agp, mene the NBC sates MT MON staf in 1996 after several years in fdvertising agency work, and. Deriod of salen and promotion with Liberty Magazine: Ke has been har dling sales for the Bive Network since itset up itt own sslen aroup in'1900 ‘New Sales Personnel ‘The WIZ new sales staff will in clue ‘Robert “Garver, formerly of WOR, New York: Gorden Lloyd, formerly of WNEW, and Luellen Stearns, formerly of the Reinhald Publishing Corp. WIZ. will be rep~ resented in the national spot field by the Blue Network's national spot sles organization ‘under Murray B. Grabhorn, ‘The entire program structure of Wiz is eurrentiy under revision to conform with the needs and wishes of New York listeners, the frst series to be set up having started Feb. 2 as an all-recorded fve- ‘weekly program titled Strike Up the Band. Featuring recordings by Aiflerent orchestras each day, the feries has as me. Ray Nelson, who formerly tan the reeonded Midnight Temboree program on WEVD, New York, and also handles the WIZ. Show Shop progeam, sponsored by ‘Anacin Co, and The Spice of Life, heard five times woekdy st 9 a.m on WEAF, New York, under epon- forship of Old Duteh Mills, New York (eafee). tls understood that one-minute commercials willbe sold on the how, with four announcements set fs the maximum, although mo exact falet policy for the show has yet ‘been nounced, ‘Trammel Improves NILES TRAMMELL, president of NEG, was reported last week to be esting comfortably at Hoosevelt Hospital, New ‘York, following an peration for sevte appendicitis ‘San, 28 Handling hig duties tem= porary. is Frank” Mullen, viee- President sand general manager. FRANK W, WOZENCRAFT, ice resent and several sone of BEX ESmmucrtions Tue, sym called Feb Soe ee Seek ea a fenantealane! the Sized 6 Sere" Sage" i Fort" Sfoonouth, BROADCASTING © Broadcast AdvertisingDean Pound Raps Press Ownership Ban Sees Threat to Free Speech as Hearing Nears End; Stahlman May Be Called. WITH a thumping academicegal case against any ban on newapaper-ownership of broadcasting facilities delivered as a Glimax ty Reseoe Pound, dean emeritus of Harvard Law School, the Newspaper Radio Committee last Friday noon concluded its affirmative presentation in the FCC's long-drawn news- Paper-ownership inquiry. ‘To all intents and purposes, the proceeding appears to be finally concluded after nearly seven monthe, although FCC Chaisnan James, Lavrence Fy Tee tne door open fue Taree see ‘inatysecessng te ngtry May Cal Stahiman GUE cc intends toeal Gana, ALTHOUGH sill far behing she James GBlahimen, fo testy. pam dollag, gezall cot Gar, Sianimantuhahe athe Rnoply tein the nether Nathvite Bumer ani former res Tadeo whlch soled ae det AMPA om ace Sty ee mg wes iy werk mere is the “lost Ssiie™Sunermilion Soa ne eur fant when the U.S, Gourt of Ap” BMY wal agresd upon nus peals for the District of Colum- cost on a basis covering salaries, Ui athe Gommlsin ad “penta needa Miner sspears SSPE Soe Stare and inde, ‘The court, however, at the same 0 the conduet of the inguirv. time struck’ at the heart of the ,; ere ere some of the vital statis: move against newapaper-ownership {et on the, newspaps ° Trolling tht ee BGC was cee ngs Ley without, power to enforce (Duthyt Shy sow teldes sede ny general rll preusing yore, {BITE 004) tag malades test PRESS PROBE COSTLY Estimate of $250,000 Given For FEC Inquiry} Dapers, of any other clase of ep- on 24 hearing days froma tatal Dlleant, from Rolding. station Ii~ of 82 witnesses—4® appearing dur- fenses (BRGABCASTING, Feb, 2}. In the FOC presentation and 10 ‘With Elthe Hanso, ANPAlgen- during the Newapaper-fadio Com eral counsel apparently satisned BGS, stmative , presaitaton- era caunsel apparently saisfed The heanings stared July 8, 1841, : a continuing ft and saris, with the" war’, and not intending to Somuning fp fis end sani ith ppt the subpoena suit to the gessons, nl the last seaion om Supreme ‘Gourty the decision lay Feb" Also included in the ree with the “FOC! whether to. call ord abe S07 exhibits Gomis. Stahtman Yo the stand. Al- though i wat indiated he would associate counoe, with Donald Har be ealed, o date was set for his tiny of the FOC legal department, pearance. {ot the: Commission ‘ Me. Angel declared. thet the Dr. Hettinger Test actin "3 wheherpemtpape 1k ts believed also that the FCC ewnership. should. be bannedy oF ray ‘fcr pevera! more exhists whether there should be deerina in the newspaper-ingutry ‘record, {ory Teguation of any kind) wa sind may call for addtional expert “ttemendosly important” to, de- {estimony slong their lines 1g this moeracy. He pointed ost that free. Sins ut tobe Be cane tie News: dom of apeach and press is one of Paper Radio Commitieen all ike- the imperatives of demotrscy, and Fihood will counter such testimony any restriction becomes an tnme- ‘with experé witneesen of ite own. iste “danger to” the democratic ‘Appearing es Newspaper Radio ideal Committee witnesses at the windup Discrimination against one Sessions last Thursday and Friday grovp, lke newapapers in the radio were Dr. Herman & Hettinger, field)” Ieeds.” to discrimination Sttociate profesor of marketing sgainat other groups, such a8 Sd chairman of the martating de: churches, echoole'and Tabor groure Partment of the Wharton School gf he observe, maintaining that Gov" Finance & Commerce, U_of Benne ernment control over linet of eam: syivanin; Ernest Angell, New York munition to the marketplace of Jewyer and fulltime president. of opinion was “dangerous precedent”. the Council for Democracy since Calling en the FOC to examine uly 1, 1041; De. Roseee Pound, cach eave on its merits, subjecting dean emeritus of the Harvard Law applicants only to rules applicable School Direet examination wae to every applicant, Me- Angell beld > handled by Sydney ME. Kaye, NRC that an administrative ageney Hike BROADCASTING © Broadcast Advertising the FOC should treat no differently from anyother applicant one in dividual. oF entity happening to fenjoy close contact oF influence with the pubic Cross-examined by Counsel Har- ris, Mr Angell declared that i= versity’ of ownership was desirable, tnd although the fact that an p> Plieant for radio facilities owns 8 hewspaper should be considered, that fact should carry. no. more weight than hie religion or Pace. ‘Asked by Commissioner Durr if he would abject to a Congressional ‘order 10 the FCC to avoid lodging Unde control in any single social political or eeonomle groups, Mr. ‘Angell answered that this would be less objectionable than a general role or fat order agelnst news: Daper-ownership, Explaine Data Dr, Hettinger explained a series of clght exhibits interpreting cer- tain elements of statistical data presented by Dr. LD. #. Weld, Sirestor of research of MeCann- Erickson, during the early days of the hearing last. August, In ex- plaining the exhibits, Dr. Hettinger fautioned against. making “wrong interpretations” of Dr. Weld’ sta tistics om the relative incomes and operating revenues of radio, news: papers and magazines. ‘One table, as deteribed by Dr, Hettinger, giving a breakdown of radio's total time sales from 1935, to 1940, showed an. increase of 95.89% in total net time alee dur ing the pevled, a rise from $19,000,000 tn 1935 to $185,700,000, in iow, ‘According Dr. Hettingar's breakdown, network advertising time sales increased 88.79% during the period; national and regional ronenetwork time sales, 16996; To- fal time sales, 71.696. During. the She-yeur span, nationel time sales rose 107.3%, the table indicated, although the general tend in com- Dring’ ales between competing Iedia’ wat a deceleration i the Increase in radio time sales. "Another exhibit, covering news: paper and. magazine advertising Fevenves from 1900 to 1938, showed 260% increase in newapeper Fev ‘enues, from $148,00,000" 10. $539, 500,000, along with 'e. S18% in crease in magazine and periodical ‘dvertising revenues, a rite. from 59,000,000 to $224,560,00. Pointing out that more than 90% of radio's operating revenues. de- Five from commercial time aales, De. Hettinger pointed out that of & total operating revenue of $1,306, $00,000 for radio, magazines and newspapers, radio revenues ae counted for only. about 109% of this amount, Drawing upon his ex- Ibis, he “emphasized thet while total revenues from broadeast op erations during 1050 amounted to §141,700,00, "im the “some yore fewapapers "had revense” totaling $845,700,000, and magazines, 403,000,000, He pointed out, in this regard, thatthe Weld exhibits, introduced fon behalf of the FCG, ‘nciested that ‘radio revenue amounted to 19% of the total radiomagazine- newspaper revenues. Local Press Revenve Otserving that since 1916 from 85% to 15% of the newspaper ad- Yertising tevenue has been secured Fromm local advertisers, Dr. Het~ finger pointed out that newspapers in't540” took in, $408,000000 in Toeal accounts and 161,000,000 in ational accounts, With radio's na- Tonal time sales amounting to $110,900,000. fn 1940, comprising bout 15% of its revenue, he said Unis indicated tht radio's greatest ompetition with. newspapers lies fn the national advertising feld ‘Another exhibit, comparing 1929 and 1000 conditions, showed that etail ales during the decade had Aropped 145%, from $49,115,000 {oo 1929 to, $42,090,060.000 th 1839; local retail Advertising mean while had. dropped one-third, from $a00,000,00 to $400,00,000; and the ratio of advertising. expendl- tures to. retall sales hed declined from 122% to 98%, drop of Beit. “Asked for his opinion on the effect of tadio in bringing about {his change, Dr. Hettinger pointed fo. these Sgures and commented, “Opviouny, factore other than rx dio advertising have been respon- Sible for the relative decrease of fhewspaper. advertising revenue". In response $o further questioning, he obnoreed ‘hat a a. tatter of conomie stability, it was of sinall Consequence. whether a. ReWspuper wns a station, or & Padio station wns @, newspaper, it the present Sate of the arts although there ould be po tlling” what might Come with further development of flovision and facsimile Dean Pound Tester With FCC Chairman James Lawrence My making his fret sp: Fearance atthe earings In severe Sestay Dean Pound Teriewad and Unalpied the Matory and develo Sent of the “common law nights ef qian’ Using no nota, he prevented Srrexhauntve htoreal survey of the egal background ofthe cone tents at fresdom of speech and bres, oaintaining that there (sno ‘ald ew interpretation” of these Brincipen, as has been argued on tceasion by PCC eounae Tt is the duty of an adminiatra~ tive agency, such at the FG, to “ape action to the exgented of the aw", sather than attempt fo Serteut by establishing general or teary standards or Sten Doan Pound commented. He declared alsa that edminietration of the low it ‘Continued on pave 18) February 9, 1942 + Page 9NAB Code Group Votes News Control Plan Shepard Proposals Aimed to Stop Criticism CONSISTENT with the industry ‘war policy of selt-regulation, the NAB 'Cose Complianes Committee, Bian allday session last Friday Approved a series of suggestions {2 contol broadcasting “of war howe to insure maximum good tate inthe bundling of war tows. asic uugesuons” advanced by John Shepard 3, Yankee Network president ond chizman ofthe new Ipcereated rondcastes™ Vietory Counc, were adopted. Additional Suggestions, relating do. middle Commercials and banning of sp0%- Serahip of individual and sporadic ‘wa bulletin, were adopted by the fommitte withthe sanction of Mr Shepard cent Handliog ‘The special meeting as called by NAB President Nevlle_ Miler ‘tnd. Committee Chalrman Eat J ‘Gnas, HSL, Sat Lake Cty, follow: {na a meting the preceding Satar- day nn. 31) with Archibald Mac: aten “director of he. Oflee of Fees & Figures; Wiliam 8. Lewis, agociate director of OFF in charge ef radio. and. Douglas, Meservey, Mr Levi eh alge Some’ critic of handling of commerciain in news programs, the'iighes of the wer, had. been Yolced. The suggestions” adopted, i was fl can be chnerved without {ny substantial fas of Yevenue for fny station, while at the same tine Fevuling in more eelent handling ot news Menara. Lewis and Meservey a tended Tuneheonaenion of the ode committer last Fray and indicted the suggestion should go Tong way toward meeting ert Sam, F-M, Rutaall, NBC Washing: fon vise reader nd Pred Weber, MBS guneral. manager, also tended the saion "The committee decided to under. tate'a survey of ews broadcasts fol facetan the preci fect of Stevestions advanced. Further fecomisendaioy wil He made fo fhe industry in accordance. with 2e survey results, twas sated. Elimination of the mide com- rercal was the slfent. topic, Tt ‘was agreed, however, that with the ners of extrome car, such com: Fercals could be handled [ote text of suggestions Below]. The Keynote was the deep responsibilty ff broadensers in handling of news fr such manner as wil atnty the listener without ‘resorting (0 pro: Acton Uechniqus. that. dramatize fr excite. Commercial copy should Senform to this objective pattern oF simplicity in presentation and fulness in manner, 1 as agreed Proposals that the mide com mera! be eliminated In all news: 3, that. diferent. announcers adie commerla fom tose wh read the news, and that commer lal tine om newacaste be cut by 25 per cent were rejected by the con nittes after full consideration. Code committee members who at tended the meoting included Eagar Lill, WMBD, Peoria; Gilson Gray, CBS, New York: Hugh A. L. Halff, WOAT, San Antonio; Sun ner B. Quaron, WMT, Cedar Rapids; Janet. MacRorle, NBC, New York; Edney Ridge,” WBIG, Greensboro; Calvin J Smith, KPAC, Los Angeles. NAB stall members present, in addition to Prosident "Miller, were Russell Place, counsel; Joseph L. Miller, labor’ felations siveetors Frank Pellegrin, divector of broadeast ad- wertising’ Only member absent was Henry P. Johnston, WSGN, Bitm- Ingham. ‘AL the mesting Jan. 31 Mr, Mac. Leish and his OFF staf set in mo- tion the machinery for the draft. ing of the additional suggestions Critic of commerciale in news Drosdeasts resulted in the call for thie meeting, Mr. MacLeish aesert- fi. In addition to Messrs. Ma ish and Meservey, Allen Grover, MacLeish’s assistant, Harry Butch: er, CBS Washington vice-president, Paul White and Gilson Gray” of CBS, New York, and Messrs. Rus sell and A. A. Schechter for NB fended. William B. Dolph, ge ral manager of WOL, Washing ton, ‘eprevented MBS, with the NAB represented by President Mil- ler and Be. Pellegrin, New War Committee Mz MacLeish is also chairmen of the newly-formed Committee on ‘War Information, made up of top Government execttiven. Ite mer. ‘pers include James Dunn, Assistant Secretary of State;. Ferdinand Kohn Je, Assistant Secretary of the "Treagury LM. C. Smith, special assistant to the Attorney General; Wayne Coy, Office for Emergency Management; Lowell Mellet, director of the Offer af Government Reports and assistant to the President; John McCloy, As- sistant Secretary of War; Adlai Stevenson, Assistant Secretary of the Navy; Capt. Tobert E. Kint- her, OFF; Robert Sherwood, Of fice of the Coordinatar of Informa. ton; Nelson Rockefeller, Commit. tec on. Inter-American’ Afair Benjamin Cohen, Department of the Interior; James Landis, Offce ‘of Civilian ‘Defense; Oscar Cox, Lend-Lease Administration. ‘It was pointed out that the Wa ‘Time Guide for Broadcasters, drafted Dee. 19 by the NAB Code Committee stressed that news should never be used as « “spring board” for commercials and that such phrases at "blletin”, "fash", "newa” and the like should be used only in their legitimate functions NAB Code Committee’s News Control Suggestions ... Pelegia yes span, Wy Rs re let Te ica at a 4, The wveuing commercil teat tempting emake the liteaer take 8 ‘ott ctieveal Bre Ih, Clever lati ci pnsen a a fies comment —aHl ack ae tect ll detent the sin enti under preset cone oye the relice ot Gres caty shoal he exerci in tne faces ef the mcs Se fuera "Baia come afer fied af eo hr Se, he stint Geefre il eet Te Eagteats af the wowace tae feat at rans weedy Soe Stig wil come nfinr'n round ee eal Somotntaue’” a ster 'a meena ae ant “omneat Oe reitetogeent lof nna be de ised hy eneh station in the presente Ub of ‘fe armen ait ‘the pois shven't aould be tard onthe deter- inti teint thea isin before the intertion “af the com merci 11 Whenever the commercial isin seit thereto howl be, {elation {othe news hich precede: Frm eran unl theresa teeing corinne” Cll: {rope Sone ethad. shone ten ae Use of n mrt sports or geval sen Tete so tae co vel 2 Some station maybe abe to talaga ‘need or te it Brae Iie vlc wth an nt APhen sane ammonncer is nied ty “aditon tothe "pase he ed Page 10 + February 9, 1942 ati de suceendiag tlk a8 4 ee ‘ge fou fae sponsor, or some fe ‘in The Commercais frlitmenstere shoud igi the arn Scie om or cong tse on aha wll Kanon ale = rutting’, Anewalines ron “pends fo. dat ai mia Sterest™“efaifey sole tear His itis er tng finer he noms ater ‘oti prising rhe sponsor for hein Glimiaring “the cautes of “etisiam. [Mage shoal br fn keeping with eal Manner of Presentation 1,_ AM production teshuinoes which Iosior exettmat shoe be timedeust ‘Thien man Pe neon of ft ‘enantio eft aan strata” Shouters: drarmntiaty fd a= Seti who wot ene sl shot Shoe inition gate tte sangeet tie sjrtanee oe the Pea Steet ae ate a te won Slate The ant the near pote ‘Suggestions 1 ha en angel ht the pre emitter att ac eee eee a ia th eka the th upheeil tn sacs te the Scams fate gaat eh testinal toa serve to iealf the ‘sito on ae ‘ing later in’ the rogeame whew ite eae aaa ork aloud wok Be Interropted bys Sipe ae toe Be permitted sc nt, "SS “Rponsorshin’ off idiridual. and raed ‘lence “under ‘commercial sponaorship Rap changes in present utandard news Ioudenatiae practices enwieed Bakeries Campaign INTERSTATE BAKERIES Corp, Kansas City (Log Cabin. bread), ine 13 week Los Angeles campalg Which slated Feb. 4) is using a fatal of 14 transcribed. spot founcements weekly on KH KNX EECA KRED. Agency is Dan B. Miner Co, Las Angeles SELENA ROXEE, rio atm. wig In'hee CH Serint Nate Honkins. syane ved: by Geueral ode “Cap, Jolie Stent Magazine nt mio tor BROADCASTING © Broadcast Advertising~YOU CAN DEPEND ON THAT YOU CAN ALSO DEPEND BROADCASTING © Broadcast Advertising February 9, 1942 + Page 11Leasing of All Shortwave Time Considered by Donovan Office Virtual Su sidy for Improvement of Mechanical Operation Foreseen in Project of OCI ‘A VIRTUAL subsidy for the im proved mechanical operation of the ation’ IT operating. shortwave transmitters, “and. others already projected oF oon to be projected, Bs foreseen in a plan now in its tentative stages at the Offce of the Coordinator ‘of Information headed by Wiliam J. Donovan, ‘The plan contemplates leasing by the OCT of all the time of the sta tions, but. continued operation by their present owners, with both the OCI and private operators provid Ing. programs designed for recep. ton in foreign countries, particu. lay in enemy territory. “AIL Time Controted It is proposed that OCT shall contral all of the time on the ta- tions with the excertion of 4 pm. tw 12 midnight, whieh would be al- Toeated to the Coordinator of Inter. ‘American | Afaire "(ackefeller Committe) whose commanieations division is headed by Don Fran: cisco and. whose radio. branch is headed ty MH. Aylesworth. frm of the leasing. arrange: ment have not yet been decided upon, though it "was pointed out that the OCI has authority. and {ands to pay the private operators for use of the felts, ‘Conversations are already ander way with the onerators. and Tt is reported that all but « few of the operators ave In virtual accord "The OCI. whose radio sctivities are headed by Nelson Poynter, edi for of the St. Petersburg. Times fand owner of WTSP, in that city, ‘proposes that the fonds i pro ides shall be used to inereate the ‘powers of the stations so that thelr Total wattage will exceed 2,500,000 Tes also proposed to underwrite ‘the erection of more such tations, ‘preferably by private operators All programs, including ‘news, ‘would clear through the New York ‘Mee of OCI, which is connected ‘with al of the existing shortwave Stations by broadeast landlines with the exception of General Electric's KGEI at Belmont, neat San Fran clseo. The present hookup 1s known fas the Bronze Network, and. over It the OCT ts already feeding news reports processed In its own news room in’ Washington. To Avoid Propaganda ‘That the over-all plan virtually ‘means Government operation of the ‘American shortwave system, was the conelusion in tome. industry quarters, but those projecting it declare that they intend to retain ‘the best programs now on the short ‘wave stations and put on many ad- Gitional programs. Tt is theit con. tention that the industry, absorbed with so many ether problems and dexiving little ot no revenue from shortwave broadcasting, has not fared. over ite "best. brains” ta international" brosdeasting, and that much remains to be done both jn techniesl construction and in: & rogram way, ‘News, it was said, will be handled fon a factual basis, with some of the present foreign-language news: casters retained and others added, bbut with more complete and more Frequent neues reports. offered by reaton of the availabilty to OC! rot only of the press sociation Teports but the vast Governmental founts of information. Any sem- blanee of “propagandizing”™ ie to be. avoided in order. to. maintain the American news services’ high Feputation for evedilty. now en joyed” in" practically all “forelgn ‘The OCI's Held of activity em- braces all foreign territories out side of the Western. Hemisphere, THREE RADIO MEN ON DONOVAN STAFF THREE more practical radio men have been added to the radio statt fof Coordinator of Information Wil fam. Donovan under "Nelon Poynter, owner of WTSP, St Pet rabongy and editor of the S!: Pet Sraburg’ Times, who te in charge of Sadie setvities ‘They are Gordon Persons, for. er manager and partowner of WPA: Montgomery? Alay who has joined 'the "technical staf? under iturry, Brophy, working om equip: tent inetalitions; Russ Johnson, Former Pacife. Coast program ai fector of CBS: Jaan’ Houseman, formerly. with, various Hollywood Studios and. recently. with Orson Welles: “Mercury” Theatre. "itr Johnson and Mz. Housemen will onvelete program and seation ral the latter domain being left to the Rockefeller Committee whieh is handling its own radio liaison with the shortwave stations, OCI latter ly has been particulary active in fetting out radio reports to. the ‘American forces overseas, but it Dime effort has been to get re ports Into both allled and. enemy Countries to acquaint them vith RADIO’S ROLE IN HAWAII Broadcasters Took Prominent Role in Mustering Personnel and Clearing Phone Line——* ebicts s,cpieg seigoh OUR COPY of the Jan. § Broan- caine hag Jant aiived have no. way "of ‘knowing’ how soon {his Tetter‘can get buck to you as, {fer obvious reasons, our mail sched tiles are somewhat trvegular Tam writing in reference to, story "that appeared. on page 38 ‘Sf thas tau, concerning Army ap- proval of a plan for radio tations {o transeribe programs to be sent futside of the continental United States: for Army personnel. Tam writing "a ahort fetier to. Cape Gordon Hittonmart, of the War Deparment Moraie "Branch, in Washington, D.C, bot would greatly appreciate. jour stoutest torts to get some aétion. Tam not breaking any rules of censorship when I tell you we have ‘many, many troops herein the Ha. Wallan Islands from all parts of the nation. Radio plays a tremen- docs part in maintaining the high orale of these armed forces, a¢ ‘well as the civiinn defense work: rs and the general population of the Territory ‘Will you carry an article in your publication saying that KGMB in Honoluly will Broadeast all tran: scribed programs of 14 cr 29 min Stes in length that ars sent to us By mosinland stations. We vill set Page 12 © February 9, 1942 up a regular broadcast schedule 32 that Army and Navy and ei flan workers may know ‘when to tune in ‘The Awful Day ‘The radio industry may well be proud of the part played by Ha: tralian ‘broadcasting! siations, da‘ ing the Dec: bombings and there after, Almost immediately after the Brat bombs fell; KOM started ing cals for aff-duty Army and Navy personnel to report at onee to" thelr positions. This was fol (Continued on page 44) \ FIXED BAYONETS guard Hono: Ini wa ites Hore tw foldiers” behind sandbags euare KGMB, Honolulu. A third seldier watches from the £008. the activities of the United States in the war, With only one shortwave broad casting station on the West Coa the OCT took the initiative in pur chasing a transmitter from GE Several months ago and securing ‘necessary priorities thereon so that could be installed in San Frans cisco for operation by Wesley I. Dumm, owner of KSPO, San Fran cisco, who it to repay OCT for the outlay” and who is also. reported planning to erect stil another such transmitter in Los Angeles Shortwave Outlets ‘The I American shortwave broadcasting stations now licensed {to private operators are WCBX, Wayne, NJ, 10,000 watts, owned by CBS and holding a CP for 50,000-watt operation from a new site at Brentwood, "Long Island WLWO, Mason, 0., 76,000 watts, ‘owned by the Crosley Corp.; KGEI, Belmont, Cal, 60,000 watta, owned by General Blectrie Co; WGEA, So, "Sehenectady, 50,000 _ watts ned by General Electric, WOEO, Sa." Schenectady, 100,000 watts, owned by General Electrics WNBI, Bound Brook, N. Jy, 0,000 watts, owned by NBC; WECA, Bound Brook, $0,000. watts with special authorization for 100,000 watts on fone frequency, owned by NBC} WCAB, Newtown Square, Pa, 10, 000 waits, owned by WCAU, Phila Adelphia; WBOS, Hall, Blass. 60,000 watis, ‘owned by" Westinghouse; WRUL, "Scituate, Mass. 60,000 watts, "owned. by World Wide Broadeasting Corp.; WRUW, Seitu- ate, Mass. 20,000 watts (with CP {or'50,000} owned by World Wide, In addition, construction permits are ovtstanding for a new 50,00. Watt ‘outlet being. built by CBS It Brentwood, La I, which it de- igned to replace "WCAB near Philadelphia; for Mr. Domm's KWID, San Francisco, which will operate ‘with, 100,000 ‘watts; and for World Wide's WRUS, to op- erate with 60,000 to 200,000 watts ‘Trained Radio Personnel Sought for Latin Agency ‘TO SUPPLY specialized personnel equiremenis of the Committee on fpter-Ameriean Affaire, in connec: lon with International, roadesat Brogeamming, the Committee on Kuministratte Posttone in. the Government, of the ‘Civil Service Gommssion, is seeking’ a score of program and production men hav: Ings full cultural knowicdge of South America and. who’ speak Spanish, it wea learned last week "Expansion of the activites of the committee, popularly known as the Rockefeller Committe, wil neces: {ate fling of these programming land production pests. Highly. spe- alized knowledge of Sovth Amer fea, in addition to. programming for newspaper experience, are pre Fequisiten, it was reported. The positions wll all in saaay brackets {Fanging from approximately $2,000 ‘to $5,000 per year, it was sald. In ‘dition 19 iniernetional broadcast Dhases, it is understood the pro- ramming work will include prepa ation of transcriptions in Spanish {for spot broadeast over stations in the Eatin American countries. BROADCASTING + Broadcast. AdvertisingYes sir! Audience mail has more than doubled since WOWO began full ime opera tion six months ogo. That's double audience resoonse!...Twenty-five new network it commercials hve been added. Notionol spot business hos jumped 77.9 percent eters With rates unchanged, WOWO's value to the mid-West advertiser hos doubled. Yes sir! QBRaREuE Ute WESTINGHOUSE RADIO STATIONS INC+KDKA KYW WBZ WBZA WOWO WGL HEMESENTED NATIONALLY BY NEC SPOT SALESIndustry Accepts War Labor Policy ‘No Strike’ Plan Has Long Been Basis Of Operation By JOSEPH L. MILLE! ‘THE broadeasting industry gladly accepts the country’s new wartime Tabor poliy Ae a matter of fact, thie “no strike” policy has been the keystone of the industry's Tabor relations program hrough- fout the 21. years Of the industry's ‘existence ‘Good pay, good WLoL, working condi evitably 5 Hons, seruputous Me. Miller compliance’ with all labor laws, land an honest effort to be more ment, ‘than Just fair in all vexpeete with employes, have Kept the industry's labor relatione ons high plane. Strikes have been few and far be- Direct Negotiation ‘The new “no strike” labor policy places new obligations on both em: ployers and employe organizations ‘As agreed to by representatives of both management and labor, it pro vides. that all disputes. shall be seted by peaceful means. These Deaceful means, Pretident’ Roose- welt says, shall inelude (1) dieeet negotiation between labor and man- agement, (2) mediation or enella: tlon if direct negotiation fails, and (G) arbitration if mediation or con clliation is unsuccessful. Th other words, both labor snd management shall make every ort to setile any disputes by direct regotiation before other settlement ever this Fadament. SALES CONFAB COMBINATION and dinner st Chi feago's Armbassador Hotel wat a feature of two-day Salee clinie hela recently by WBBM, Chicago Jen 28.35 ‘during which station oficlals conferred with Fepresentatives of OBS Radio Radio Sales in New Yorks and: St. Lauia on WBBM programming, talent, tetchandising aide, and station operation Seated {its ty: Stuart Dsweon, WBBM sasistant. program anager: Carter Ringlet, CBS Radio Sales, St. Loule Homey Eldred, WBBM program coordinator; Ernie Page 14 + February 9, 1942 ‘Thermometers Minneapolis, found af annwer fo the ban n'weather broadcasts Service to: Lteners. the sta fon recently ofered ostdoor {hermometera to ateners at a ‘etowecont pric. monster bears in inprint of Twi eah Weg alone witha lne‘9t copy ing the breadenst ban supply was snapped 3p. procedure is brought into action. ‘The importance af this step eannat be over-emphasized. Unless an over ‘wheliming majority of disputes are Setled in this way, there will ne grow "up! governmental Fegulation of wages. and. ether ‘working conditions which wil be at abhorrent to labor as to manage: However, n ease direct negotia- tion fails to adjust difterences, the tmployer and labor are obligated to K for outside help. Sources for this help in radio include the na. onal ofes of the unions involved, the NAB Isbor relations depart. ‘ment, other labor relations experts, Federal Services. The important thing is to Bet_the detached views and sur kestions ‘of an outsider ep, these views and suggestions fare not binding. But often they ean belo the greatest help. The final step, If mediation oF conciliation Tals, Both sides, if a dispute reaches this stage, must agree to let an outsider Settle the dispute for them. What outsider says is. Snel ‘Often arbitration is desirable. If there has been a sincere effort 10 reach an agreement by direct nego tiation, and if the advice of im. partial experts has failed to. pro. vce a settlement, it may be’ the Dest way to end a dispute. Tf, on the other hand, one or both of' the parties to a diepute start negotia- tions with the Axed. iden. that eventually Tt wail goto arbitration, by a government agency, then di rect. negotiations “and. mediation Thay as well be dispensed with, We might at ell dlpense with collee- tive bargaining, and let a govern. rental agency fx wages, hours and working conditions. Split the Difference Another factor, too, is the ten- has ‘asa Bach thers he intial dency of arbiters to “split the dif- ference." Ifa labor union is asking for $1 more than the employer wants 19 ive, an arbiter ie inclined, i seem, fermake (50 cents. And there is n> fappesl from an arbiter. The parties have agreed in advance to accept his award. Hence, if labor leader really wants 50 cente and. knows that the dispute will eventually go to-arbitration, he usually wil hold fut for $1 through the periods of divect negotiation and mediation— hoping that the arbiter wil “split the difference” or an employer may ‘use the same tactics, in reverse ‘The new war labor board set up bby President Ronsevelt to handle outstanding disputes In war indus ties has mot. yet formalized ts procedure. It appears doubtful that Ie will ind time to take eare of di putes involving so few men as do the ordinary broadeast disputes. ‘By following the industey's long successful progress in Tabor policy, however, disputes should beheld to's minimum. In the event they ao feise, it certainly would be ade visable for ‘the. parties to make trery effort to settle them around the conference table. concllation this is arbitration, Sohmo, WBBM local salesman; Frank MeDonnell and Howard Meighan, CBS Radio Seles, New York ‘Sack VanVolkenburg, assistant manager of WBBM: ‘Chavieg Garland, assistant commercial manager; Stan Lovey, WBBM local salesman: Bevo Middleton, CBS Radlo’ Sales, New York. Standing’ Walter Preston, WBBM program manager; King Perk, promotion manager? and George Grant, local eslesian. Climax of the twoday meeting was @ prearranged show With the entire talent of WBBM participating. KFAR, KDB DEALS APPROVED BY FCC GONSENT to transfer control of KPQD, “Anchorage, “Alssen, and jerinisiion for a Toutine transfer of ‘DB, Santa Barbara, Caly were ranted last Tuesday by the FCC. ‘The KEQD authorization allows BLE. McDonald and. hs "wife, Barbara, holders of 854 shares of tock repreventing a torte ine terest inthe station, to sell to Wi aoe J. Wagner, manager of RPQD fs wll ga onethind owner Deal, Involving a consideration of $10,000, gives ars Wagner the en five spd hares. Earlier last yeur the MeDonalde had ought to sell to Capt. A. Ey Lathrop, leading ‘task industrialist and’ founder of KPAR, Fairbanks, but the deal ig not materialize. REQD operates ‘with 269 watts on 700 be. "The KDB. grant permite the transfer of control of Santa Bat= bara Broedeasters “Ltd,” Station KDB, from Thomas Sze and 2: 1D. Merrill, executors of the estate Gf Dan Ley deceased, to the Don Lee Broadcasting Co. ‘Transferee {sr sontrolied by the Don Lee Hald- ing Goy of which Thomas S. Lee Ie presldent” 1,000" shares repre senting 100% of the common stock issued’ ie sla for” $125,000 uncer the ‘del. Flagg - Quirt_ Programs To Brown & Williamson FOLLOWING the trouble Brown & Williamson. Tobaceo Co, Loulevile, bxperienced last December in try" ng ta change the format of ita NBc-Red "program. Wings of Destiny for Year of disclosing in- formation ox Ameriean alzports 19 ‘the enemy (BRoADeASTING, Dee. 29), ‘he company has deeided to replace the ‘program Feb. 13. with Capt. Flagg. & Sergt. Quirt, program currently heard sustaining on the Blue "Network, “Sundays, 1-205 Bane After that date, the programs ‘willbe heard Frideys at 10 pam. on 38 NBC ations ‘The new series for Wings King Size cigarettes was sponsored on ‘pe‘olae papa Feb Tby Hennes Co, [New York, but was canceled because of priority seatrietions on Alcohol. snd tiny, which affected Mennen produets'advertised on the show. Agency for Brown & Wilt Tiamson ie Russel "Seeds Cos Chicago. Wax Firm to Stay DENIAL that S.C, Johnson & Son, Racine, Win, will digeontinge its weekly half-hour “NBC. Fibber MeGee & Molly. Show because of priorities has been made by John J- Loaie, Chicago. vice-president in charge of radio for Needham, Louis & Brozby, agency servicing the 2c- fount. In. avwire to Cecil Under~ ‘Wood, Hollywood manager of the gency and program producer, he Stated thatthe Arm's container sup- ply ia not affected under the pres fent Government. tin restrictions, land further Tevealed that an onder f approximately 6,000,000. glass fonteinere. has been” placed. in ‘Toledo. Underwood said the agency is looking for s sumer replace tment for that show BROADCASTING © Broadcast Advertising100 years ago the famous Smith Brothers knew how greatly weather affects cough syrup sales. .. yet how short the season often is and how fast cough weather jumps from market to market. It’s just as true today. That’s why Smith Brothers, Inc. depends so heavily on fast-moving, flexible Spot Radio...to hit cold markets quick and hard anywhere . . . to avoid wasted effort in markets turned suddenly warm. The results are proved by increased Spot Radio budgets year after year! ‘# Should you know more about fast fexible Spot Bre ting more bout what it will do for your ewn advertising? Ask a John Blair man! BROADCASTING © Broadcast Advertising RoTHERS: Ine RiuaBuY NATIONAL STATION REPRESENTATIVES February 9, 1942 + Page 15Four Nets Merge For War Program ‘This War Contributed to Government; Begins Feb. 14 DRAMATIZING and interpreting the wartime activite and. re sources of the United States, the first four-network. program series in history Is. scheduled to start Feb. 1d for 13 weeks. Arranged Uhrough collaboration with the Office of Pacts & Figures, the new series has been titled This Ie War! find willbe heard Satordays,7-7:20 pi. (EWT), on NBC, CBS, MBS tnd the Blue Network, with 12:45 1118 am, West Const repeat, ‘The White House announced Jan 1 that the U. S. Government had ‘gratefully accepted" the networks plan to produce and broadcast the Programs at no cost to the Govern: fment. Described as one of the broadcasting industry's major con- tributions 10. the war effort, the rogram are to be earried on some Fo0vetations and will e shortwaved to listeners all” over. the. world [eoapeasrins, Dee. 29] Serving the Nation “This is weleome evidence of the desire of one of this nation’s great Industries, working in complete co operation with the Government, te ender usefal and constructive ser ice" the White House announce. tent said “While maintaining the compet tive system af American broadeatt- ing in all other respects, including their individual efforte. to. serve the country in time of war, the networks have mobilized ahd eon bined their resources and. talent for this particular program series, Responsibility. and operating ex- penses are being borne by the four networks. A. writing and produc tion staf! has been working’ closely With OFF, the War and Navy De- partments end other Federal agen. ‘The series is under supervision of @ production ‘unit headed by 4H. L, "McClinton, N. W- Ayer & Son vice-president on leave, Direc tion is being handled by Norman Corwin, who recently won plaudits for his diveetion of the multinet- work program celebrating the 150th enniversary of the Bill of Rights Alto on the staff is John Dris: coll, on loan from. BBDO, as as- stant director; Allan Meltzer, of the CBS publicity staf; Robert P. Hiller, heed of the research staf! for the series, A group of about 10 well-known radio. writers and authors will participate, Plans are being perfected with the Coordinator “of Inter-Ameri- fan Affairs and the Coordinator fof Information to. shortwave. the Drograms allover the world. in ‘any languages. In x number of Englishspenking countries, the programs’ also Will be carried by their domestic stations through MIRROPHONE GIVES QUICK PLAYBACK Magnetic Tape Recording Method, Tried Out by WHO, Proves a Boon to Announcers MIRROPHONE, new deviee for quick recordings, is given the onceover by Col, B. J. Palmer left), president of Central” Broadcasting Co. While Bobby’ Gritin, announest of WHO, Des Moines, expiaine mechan” Tes'to the Colonel and Harold Pair, WHO program director DESIGNED for quick playback of recordings, the “blrrophone, de Signed by’ Bell Laboratories and butte by: Western lect Co, has Fecelved practice ‘try-guts. in) the Studios of WHO, Des Moines. Mir Fuphone eonsiste of microphone ‘which plugs into” “cabinet. that houses a magnetic tape record and playback device, an amplifier: Speaker and associated contrels, Tn practice, contials ste et for recording and words or mnie are Input for maximum of one minute Controle are then switched to play back snd the one-minute recording Ray be Feplayed many tinea, i i med, When a new recording is esived, the controls are seston Recording anda dermagnetis Uevice cleant the tape of the pre ‘fous recording, jur€ aNead of the Sew recording Tp etual work at WHO, it was anid, each announcer, a= fe comes hdl eon through all hi ene thereat ‘copy and retards it on the Birrophoney paying back before soing’on the’ aly. Fhe Mirrophons fiengphone ie then set beside the iroadeasting mlerophone in broad cfstest wat caved that the Me folimprove thelr work since gives them’an opporuimity to tisten to snd erties tel own work HANDLING BIG SHOW Me. Corwin Mr. MeClinton shortwave telephone circuits, the White House indicated, With radio, stage and screen personalities contributing their ser vices in dramatic episodes, the In: tial broadeast of This Ze Wer! will bea general introductory program 1 lay the foundation for the rest of the series. Individual. program titles, ih order, are. "Ameriea at he White House and the War", "Your Army": "Your Navy", “America inthe Air “The War of Eeonoms", “No Dan” ger! Men at Work", “Exit Infla- tion’, "The Curbatone Colonel", "A Day "in, the Life of (a Defense Bond”, “On Our Side”, “United We Stand", and “After Victory” Page 16 + February 9, 1942 Tale of a Pint BEST FACTUAL proof to show that no pain nar ill ef fects are connected with git= Ing blood for our armed {ovees ‘wll be set forth Feb, 1 When Dave Briseol, direc: tor'of news snd special fea- tures of WOR, New. York, Bropdetite a deerstion WOR cf the routine of prep. ration and the actual process fs he gives a pint of blood at the american Red. Crost Blood Donor Station in New York New Watch Campagn LONGINES-WITTNAUER Watch Go New Honk March pana fo efume fits ustal spring campaign oF haithour’ symphonic music ‘anseriptions in over 190 markets No‘farther details are avaliable at presen Agency is Avthor Rosen: Rete Co, New York DRAMATIZATION of You Can't Da Bestseller bat ile of neBe For Emergency himnageeat, G0" tations, "Second group gf tga broctame wi becresdy for det Mon inthe wary burt of ebeusry. BROADCASTING « Broadeast Advertis AIR CORPS ENDING RADIO CADET DRIVE A PRECEDENT -shattering radio development of last week, Was the Selantary tarming back of time by 2° Government agency because 1 fag fied ing : ge. Weel ago. Secretary of War Stinton announced the eed for pilots to. man the 65,000. war planes tobe produced this year and he'126,00 output of next year: The radio branch of the War Depart tment’ Hurens of Pablle Relations Innmediately”deviaed a. reciting campaign, emphasizing that reste: fone heretofore invoked for ait ea dts had been reduced and that ex: lamination of candigates could ‘be completed jn one day’ instead of Several weeks ‘On Jan. 2223, news commenta- tors pitched in on the drive. There- alten through the Buzeat's agency Contacts, the reerulting plea was fneluded in commercials oh numer: tus network programs, as well as By" Spot “announcements. on indi wlaual stations ast Wednesday recruiting offices and) the Ar Corps reported they ‘were so swamped with applations that Fe wae al they" could. do to handle them, No other median was ‘ed, Ed Kindy, chief of the radio branch, and’ his agency’ contacts, Rabert C: Coteson and Los Cowan (of Quiz Kids fame), and John Callom, promptly notified all road: ‘cat cohrections that since the mis Son had been completed, tine de voted to the campaign’ could be ‘ed for other Purposes for. which a greater need” existed. Gratii ion over the veselt was expressed hot only by the Air Corps and the ‘radio branch, but by program spon Sora and ststions who eonsribtted the tine WCSC Deal Opposed ANNOUNCEMENT ofits inten: nse deny proponed eranaer of WEse, Charienon,§. Gy from the Liberty Lite turince Co, 0 John Be Rivero, prewiient” and gene Seal manger, ae diclowed Naat ‘Prursday by the FCC. The Com tnusion ead sie propoesa End toga, subject to confirmation, that {Hate the: arrangement Liberty Lite wool "retafe"“aubstantia Ean conte of the Keenaee sor Porson wile Mr Rivers" Sa. ames no persona fnanca obit fiom’ With contol so" divided ie Sa, only partial tranefer would ' fe tected and etthey the rane fevor nor transferee “would have {he cont over the lcense requ site for the operation of ation West inthe publ interest Irene Kuhn to Mexico IN CONJUNCTION with a new serie of NBG pAblie Service, Bra. ‘Frame, suggested by Vice-President Honey’ A. Wallace, Trene Kuhn of NEC general promotion depart- met, ast week few to Mexico Clty forstact a tour of the country to Gather material for lectures before Somen’e lub groups in Amerles Upon her return she wil meet with the women's organizations to or- iganiae weekly Latin American Sat- {Grdays, when NEC plans to presgnt Down 'Mesieo Way, a. seriea "10 take. this country more Latin [Rmerican conscious ayie BROADCASTING © Broadcast Advertising War-time Advertising Demands Executive Decision You can contact the many responsible executives through promotion in Printers’ Ink Wy messesnenseimany averting plies com Your sory wil i non the aeeptance of Paurane 'Y' pany lacing limited production debawes the INK. because itis the one magazine welcomed in all in question of continsing or curtailing advertising The dustries for its help in moving products and services 10 president of che firm may want (© maincain present —constimers in the mass Schedules, changing only de message. His vice-president Start a campaign in PRINTERS! INK now fostrengthen geof-sales vores Jor continuing only in certain your and 10 lay the rarkets, on certain stations. The advertising manager and agency account executive may advise a trade pro: motion on product maintenance to keep dealers active And, when all the opinions, ideasand faetsare chipped Free Report for Media Men into the hopper, out will come one decision, I wil say “Your station is onthe ist or "Sorry, next tine, mayb with Sales Responsibilities oundwork for to-morrow’s busines, Contacting the many executives who influence ad- “Who determines selection of media" vertising decisions is as important 10 the sale of tim asyour coverage of all members of che constmer-tamily ye is to the sale of x sponsor's merchandise. Advertisers ‘ecatives sit inom buying decisions — how Duy like families buy, Their decisions call for a mergi of opinions. If you are to hold your present business and attract Iuying is shaved by agency and advertiser You may ave chought of ang eis vend etd nev a€counts, your story mist be rok quickly, inexpen ere Seen Gene sively and with foree to the executives who are now or eave adeunte? Here's coming informa Inaking time-Duying decisions. You can clo this in ofr aggre media ereonves 0 we pls PaIsvERS' INK, le magazine offering truly balanced re ouning np for thelr management's approval. Wite wow: [or P. L Jury of Marketing Opinion Report agency executives who are charged with advertising emma deinen resentation among advertising, management, sales and | responsibilities. PRINTERS’ INK The Weekly Magazine of Advertising, Management and Sales 185 MADISON AVENUE © NEW YORK, N.Y. February 9, 1942 + Page 17780 WEEKS ON THE NETWORK MOST PEOPLE LISTEN TO MOST HE best testimonial ever invented is the satisfied customer. We point proudly to one of our long list, Cities Service, as an interesting example of NBC Red Network effectiveness. For fifteen years of Friday nights, Cities Service has employed the facilities of the Red to spread fine music—and the fine points of fine gasolene—to millions upon millions of American families. That the com bination works, and works well, is amply attested by the fact that Cities Service has renewed its Red Network contract not once or three or Ave or eight times, but Jfifteen—and is now starting its sixteenth year of doing business at the same old Friday night stand on NBC Red. Dwell on that for a moment, when you think about radio in general, or the Red Network in particular. Or consider how consistently other leading American busi ness organizations use the Red. Of all the Red’s 1941 clients, a summary reveals, ninety-five per cent were renew- als. Seventy-five per cent of our present ad- vertisers can look back to five or more years on the Red Network—an even third of them to ten or more years. The best testimonial ever invented is the satisfied customer. The Red Network spe cializes in them. NATIONAL BROADCASTING COMPANY 'A Radio Corporation of Ameries Service PLL ana a ease SemPriorities and War Advertising Issues Feature Canadian WARTIME PROBLEMS of Cana- ian broadcasters will be discussed fat the eighth annual convention of the Canadian Assn. of Broadeast- ers at the Windsor Hotel, Mon- realy Feb. 8-11. With priorities and shortages developing in equipe ment, and an increasing amount of ‘wartime programs on the air, the CAB has. asked government ‘war- time oficias to address sessions of the convention. ‘A large delegation will attend from the American networks and the NAB. Among those who have accepted the CAB's invitation are William 8. Hedges, NBC; C. Lloyd Egner, NBC; Fred Weber, MBS; SB. Hickox, NBC; Bd Klauber, CRS; Paul White, CBS; Neville Mille, NAB; W.B. Parsons, NBC L. 6. Smeby, NAB; Keith Kig- ging, Blue; "William L. Shirer Cas, Open Mecting Opening meeting of the conven tion at 10 am. Monday, Feb. 9. with “Harry” Sedgwick, CFRB. ‘Toronta, and CAB chairman of the board presiding, will Include a re port from President Gion, Banner fan on his fist year as CAB paid president and general manager, find # report by CAB counsel, dos. Sedgwick, K. C. (King’s Coun. sel). This will be followed by an fédvess by a Montreal director of the sen. of Canadian Advert ers. Herbert Lash, director of pub. tie information in the Department of National War Services, will dis- fuss "Information and the Broad. asters" to be followed by J. W. G. Clark, director of public relations for the Army and Air Force in the Department. of National. Defense Neville Miler, NAB president. fs ‘the luncheon speaker. "The afternoon seasion of the fist ay will dius standardization of vate structures, the setting up of fn organisation to measure Tist- (ening habits on an audit bureau basis and the work of the National War Finance Radio Committee in aiding the government in the rais- ing of war revenue ‘The Second Day ‘The second day starts with a breakfast seaion for engineers Pre- sided over by George Chandler, of CIOR, Vancouver, CAB director and chairman of is technical com mittee, Guest speaker ia Lynne C. Smeby, NAB director of engineer- ing. A round table discussion of wartime and engineering problems ‘wll follow. "The Tueaday afternoon session, open to members only, will deal ‘with bulk buying practices; poliey {a be tet up for free time for eom- mercially” sponsored. programs; Agency franchise revision and the Sfiting up of new committee to replace the current. Fact Finding Committee; “establishment of 8 school where announcers can be trained; a report on the Churchill Fund established at the last con- Broadcast Meeting vention to. raise money through the stations to help Britain's war victims. At the dinner brosde fers will be ‘weleomed by Mayor Renault of Montreal, “and itr. Shiver will be guest speaker Joint Meetings A closed session with menibers of the Canadian Assn. of Adverts ng Agencies will start the business day Feb, 11. Discussed will be a report of the Joint sessions of the CAB and CAAA. committees ‘on ranchise requirements, simpliea- ton and standardisation ‘of rate structures, use of standard con- ‘act forms, commission arrange. ‘ments. and payment of invoices and ‘other problema. CAB members then Will diseuss’ these problems. dur- ing a closed session. ‘The marn- Ing Session will also’ take up de- velopments brought about by the prices and wage ceiling regulations, find nominate and elec officers ‘The afternoon meeting will be divided “into. two "parts, one for Stations afilated with the Cana ‘lan. Broadessting Corp. network, ‘and the other for those stations not afiated with the CBC network. Problems of mutual interest will be discussed and CBC executives are to be present. A mecting of the new board of directors is to be held’ on ‘Thursday morning to Tne'up werk for the year. Canada Tax Ruling A SPECIAL ruling hae recently ibeen: made by the Canadian’ Gov ermept simulate ahd encour lage the, contribution by. corpora Hons of ‘ald advertising’ to aid Government war finance drives It ean Fecognand by" Faser. Et, Commissioner of income tax, Te: Ports the Toronte Financial Post, That" contributed advertising of this sort would-be recognized a8 fan expense to the exient of 10% beyond the average advertising of the "taxpayer during’ the period 103690" inclusive” Such advertie= Ing must be at least 80% con rhea ena Seat least Sst oe e time Shd space given over {0 upportng some phase of Cenada's Ken Soble's Amateurs THE program Ken Soble's Amateur Aer En abennet of sever” mento {om Canadian stsione resumed So fom Hauiion Ost For. "Toronto of Montara the Canndine adaptation Stata) Boxe proven wl tour mie lite of Ontario and “Quebes, Phere Sait te ne commercial tes: anes Bebeutrywhle the progetn is beng tordeest Thom ilar training ims: On Sfgrel 8. Raya" Cennaian unein Co orotn wi aa he SESE? Hamilton, Goes deni. to: onto CRUD, Ottawa? GERG, Kine Eon Ont'; C¥¢r and RAC, Mer {foul with ai ommersais nnd com Enuiy"ig Fiency orer CRAG AR Is ‘ie en Ubi enager of cA Mewonoitan “Brondeasting Servier, Horwnte Page 20 » February 9, 1942 G. ALEC PHARE COMMERCIALS FOR Canad war financing campaigns have be. Game. the No. 1 Job, for ‘G. Alec Phare, timebuyer at RC. Smith Son, Toronto, Appointed vice-chalt- ‘man of the National War Finance asio. Committee when it as formed early in 1040, Alec Phaze in complete charge of ll radio Copy used in the government's ‘Svar financing dives, He works closely with leading copywelters inthe 33. Canadian fgencies who have formed the Ad- Wertsing Agencies of Canada: War Finance, Advertising Group, and the production committee of the National War Finance Radio Cone: mlttee composed af representatives Of agencies, independent broadcast ers and the Canadian Broadeast- ing Corp. ‘When not engaged on war fnane- ing work, ec attends to the radio heeds of his agency's elents includ Ing Redio "College. of Canada, Toronto: Hewitson Shoes, Bram: fan, "Ont, and. Gilson hife. Co Ghetph, Gate wAlee’ Phare has been in xadio a long ime: orm in London, Ene Tandy of French Huguenot descent, Ketame to Canada in 1011 and be: fore the Pirse World War started hada spark tranomitter on the alt Ip Torenta. Joining ‘Lever Bros ‘Toronto office, he was sent to Win ‘peg, where in 1926 he made his fret microphone appearence over CIRC. He turned Yo Toronto’ to Sole Hapld Grip Li, Radio, called again and he formed the eastern Canadian of- fice at Toroate for Dawson’ Rich. ‘rdson Browdcasting. Facilities, ‘then’ operating. a number ‘of sta! ons in western Canada. In 1030 hhe became radio disester at RC. Staith & Son When Alec, placed. same of the frat 33 xpm teanseriptions in Tox onto for ane af his clients, he had fo"perauade the station that the eaulpment investment "would ‘be orth "He" handid” tome of we early “radio programs place inthe Dominion Zor Lever Bros, Borden Coy, and Kelloge'. “le ‘also "has his own Program, FCC Considering Simplified Forms Heods Stations’ Complaints By Revising Questions STEPS toward simplification of FCC. forms and. questionnaires notably ‘those having to do. with Tieense renewals are being under. taken by the FCC as 2 result of Industry complaint snd upon orders from ECC Chairman James: Law- rence Fly. ‘Most recent complaint developed st revolt of the revised FCC Form No. 803, covering. license renewal applications, which ree quires more detail than any of its Dredecessors. Moreover, brosdeast~ tra have called attention to incon Slntencies in this form, with some Of the questions so ambiguous thet precise response is regarded x im= possible Chairman Fly. it oes learned, thas instructed the FCC rules com mittee, made up of division heads, At once to undertake simplifeation af the form, ‘Years of Complaints The rules committee, presided over by General Counsel Telford ‘Taylor, is expected. this week to submit the revised form tothe Com- mission for approval. Relief for li onsees of the burden of ferreting fout greatly detailed Information Without sacrificing data eatential to the Commission's work is sought Dy the move. ‘Virtually “since the FCC four years ago began the questionnaire Imethod of listing station informs tion on every phase of operation, ‘there has been persistent complaint bout the tremendous ‘detail Te (quired. Many stations are under food to have found it necessary, during certain times of the year, to pot on additional help to Som" pile the data WNOE Seeks 50 kw. AN INCREASE from 250 to 60,000 ‘watts is sought im an application Bled with the, FCC last weeks Sy WNOE, New Orlesnay which also eeks abthority to shige from 1450 Ke fo" 1060' key the clear channel " WNOB wee the speinw Sf 1980 from the Caliseum Place Baptist Church by James A. Nos, oll operator and former leutenant: governor of Losisiana, The epplis {on proposes a directional antenna fand the removal of the transmit. {er from New Orleans to approxi mately two miles northeast of Ams, Ta. Queer Quirke, which haa been used Sa sustainer and commercially Sbonuored for the past Il. years, ‘and is currently a sponsored fea fiire on Toronto stations. Queer ‘Quirks has been a hobby of Phare's ince boyhoed, when he started cal= Teeting the amazing amount of data on the how and Why of customs, Habits and reasons for many every ay actng cis father of two grown daugh- ters. When he finds time be likes {ogo fishing and putter with roses BROADCASTING © Broadcast Advertisingfull-time radio Farm Editor HENRY WooD |WEBM Farm Editor since 1930 Henry Wood is more important NOW than ever before . . . because the farmer is in the money these days and because Henry Wood can reach more Hoosier farm homes in the great Indiana agricultural market. Henry Wood, conductor of WFBM’s “Hoosier Farm Circle”, has the most familiar voice entering Hoosier farm homes and, probably, is known personally by more Indiana farm folks than any individual on the air today, WFBM'S “HOOSIER FARM CIRCLE” 12:30 P. M. Monday thru Saturday Representative GENCY, Ine. National Sales THE KATZ A BROADCASTING © Broadcast Advertising February 9, 1942 + Page 21PURSUANT to NAB by-laws re quiring lection of district direc. tors in advance of each. year's snnual convention, NAB has sched Sled meetings in'8 of the 17 dis: trlets, to be held between Feb. 18 find: March 10. Representatives of the Office of Censorship, Office of Facts & Figures, Army, Navy and Marine Corps have been invited to atlend the wesstons for discussion OF Droadeastingsetivities In the wav effort ©. E. Amey Jr, assistant to NAB President Neville Miller and acting seeretary-treastrer, sil at tend all of the sessions, along with other staff members.” Spolesmen for BMI, SESAC and ASCAP also are expected to attend, Schedule of Most lowing are the meetings scheduled, with incumbent directors whose terms expire at the NAB convention in Cleveland May {1:14 District 6, Fab. 18 (Ark, La, Miss, Tenn), Edwin W. Craig, WSM, Nashville, divestor Hotel Roosevelt, New Orleans FM FEEDS GASPIPES College Stations Picking Up Hertford Programs GASPIPE networks of Yale, Wes Rave. been eanted. permission to Tebroadeast “programe of WOSE. Hartford, by Praniin M. Doolittle, seneral anager of the FM station The three Connectiegt Univers ties have combined listening” a dence of about 7/800 students and faculty. The Connecticut U station iF UCBS, known as the Husky net work; the Wesleyan unit ts WES, Cardinal networks and the "Yale Syatem is 'WOCD, Yale Brondenst- ing, Spee tion,” ‘enid President "Alvert W. Jorgensen of Conneaieut U, “and Will give the student body 9f our institution “and. the other Con: necticut universities an" opportu ML iin tic! POICME PEM os. EE fy Sit hear stherwise™ aa Clumbia ior pone caircateseirore Atnce 1927 Srorked ‘out a syndicated half-hour * Seaside ae OEM asi fr Hentiols.. York, is agency. ° Page 22 * February 9, 1942 AB Planning for Regional Meetings To Elect Directors, Study War Effort Distriet 16, Feb. 25 (Avis, New Mexico, and Southern Cal)” Har rion Holliway, KFI-KECA, Loe Angeles, director: Biltmore’ Ho tel, Low Angeles District 14, Feb. 26 (Col, Maho, Utah, “Wyo, Mont.), Eugene’ P: O'Fallon, KFEL, Denver, director Hotel Albany, Denver District 12, eb. 27 Okla), Herb Holister Wichita, director; Hotel Wichita District 10, March 2 (Lowa, Mo, Neb), John 3. Gilly Jr, WOW, Omaha, director; Hotel" Paxton, Omaha District 8, Mareh 4 (Ind, Mich) John E. Fetzey, WK20, Kalama 200, director; Park Club, Kala District 2, March 6, date tenta tive (New’ York-New Jersey) Clarence Wheeler, WHEC, Roches ter, dizector; place to be’ selected District 4; before March 11, date tentative (D."C, May Va. No Cy S.C, W. Va), John Kennedy WHS, Chavlesion, director; men bership’ being. polied on time and place. New UP Cli MARKING the greatest expansion ‘of now clients subscribing to United ‘Pease service in one month, 81 ste tions have become UP clients since Jans 1) 1043) sceording 10 A. Harrison, UB radio sales manager who attributes the growth to in {rensed listener incerer in the news Since America entered the wary snd foaming Importance to bfoat asters of thorough news coverage. Gf the total new busines, 38 sa ont have been added in” Latin ‘Amerien 12 in Canada, and the fo fodting Sin thie country ts DEFENSE POOL instituted. re cently by staff of WORL, Beston find ts to Club requires each staff member to buy. Bo-cent. defense ten "on slipe of paper which. are But into a hat from which te drawn fhe mame of the winner who gett all the stamps. Here smiling fie] ‘members of the staf are shown at {The test pol drawing (Ito e) ! Bal dred Hom, Helen Perry, Gertrude Richmond Estelle Brodetick BROADCASTING © Broadeast Advert West and Corwin Given Ad Awards Young & Rubicam Honored Annual Event in New York NORMAN CORWIN, radio writer and producer, and four advertising ‘agencies ceived bronae medal awards for their achievements. in fadio.at the Annual “Advertising ‘Awaeds Dinner held Inst Thursday atthe Waldorf Asteria, Ne W York, ‘The gold medal award fer AGistingulshed ser vices to adverts tor "Paul West, resident of the Keen, of National Advertisers and 15 other. bronse medale were also awarded to ad- wertisers and agencies for superior performances in other media Mr. Corwin, noted for his pioneer efforts in the field of serious radio Arana, particularly on the Calum bin WVortshop series, received. the award. given to "an advertiser, gency, broadeast facllity oF ind dual who by contemporary ser vice has added Wo the knowledge or technique of radio advertising Other Awards ‘The medal for “outstanding killin, commerclal_ program. pro ‘uetion” went to Young & Rubican for The Aldrich Family, sponvored by General Foods Corp. Newell: Emmett Co. and Rothrau & Ryan tach received medal for "exe Tence "of comnercial announce ‘mente’, the former for the Pepsi Cola. jingles, the latter for the Pall, Mall cigarette “modern de sign” announcements. ‘The, medal for "a commercially sponsored pro iran which contribates most te fhe advancement of radio adverts: ing as. rocal force” wan swarded ty Buchanan & Co. for the Metro pelitan Opera. brosdeasts, spon: Sored by the Texas Co, In other classifations, CBS re rived an honorable mention. for {te "CBS Listening Areas” as one of the year's renearch developments ‘esed for the Promotion of an ad: Vertising.mediom whieh ha con tributed to the knowledge of adver tising, and WOR, New York, received an honorable mention for technical excellene of visual pres entation. (layout, art, typogra: phy)” Speakers at the dinner included ‘Thomas B. Dewey, Gordon E. Cole, Sir Gerald Campbell, William L. Batt, Chester La Roche. Mark O'Dea, of O'Dea, Sheldon & Cena: day, and chairman of the admin: istrative bonrd governing the awards, presided Mr West BASED on the weekly balé-bour Blue Ratoa, ona Gang Buster, Uh Peas Gh Hilo ieNEW BRANCH SETUP STARTED BY ASCAP ASCAP has revised its branch of flee organization, eliminating. the Former lawyersrepresentatives and Substitating 20 branch ofices “dl Fectly managed by the home, ofce Under the supervision of John c. Paine, general manager, the. So: ciety’ ‘anrouneed” last week. New Setup Includes four distict ofees ach oth is branch oes, a ft 1? Western District: R. J. Pow- ers, supervisor and also veanager Gf the Holywood branch; Harry 0. Bergkamp, Denver. branch man: Herman” Kenit, Pordand Sfineh "manager, and’ Harry A. Leninsony "San Pranelses branch 2 Midwestern District: R._W. Rome, supervisor and manager of the Chicago affice: Dwain Bk. Ew: Ing, Minneapolis manager; Grosner and "Bora Detroit; Frank. Hemby, St Louis; Béward A, Sher~ wood,” Cleveland, and John ‘Wooden, Des Moines. 3Southern District: 1.7. Cohen, supervisor and. manager at AU lantay Philip 0, Alexander, Dalla Stanley “Shepard,” New Orleans; Samuel Feldinan, Cincinnati stern Disteies: FC. Era ‘upervisor and New” York .gert Samuel Berkett, Boston: ‘frown, Philadelphia Willian ‘O'Brien, ‘Pittsburgh: Arthur Rothcrans, Baltimore: Lawrence B. Sema, Rochester. NAPA Drops Suit ANNOUNCEMENT was made last reek ty" Philip Wemer "Amram, counsel for "WPEN, Philadelphia, thatthe auit_agalnat. the station by the National Asem. of Perforn: Ing Artista, accking 10 restrain the sion an "sponsors from, osing Phonograph records made by" ite Ruembership, "has. been dropped NAPA asked WPEN® agreement to permit the ease to be volontarily discontinued without costa, The ta: tlon agreed to permit auch «dis: Continuance, Provided WDEN war ‘aking no commitmenta oF agree menisci ite fature conduct. Sa: Heed Speier, NAPA general splnined that the sit was ‘on records made by fal” "Kemp and. since emp testimony was to have besn cient art ofthe prea, theve «this sa New Studios for WISP NEW STUDIOS in the Hillsbor. ough Hotel, Tampa, ‘were inaug- Grated Feb, 2 by WISP, St. Pet raberg. Salutes by various organt ‘ations anda musical progratm fe {red the dediestory program. Mar vin'A. Beat wae named to manage the new studios. WISP is an aft ite tthe Ste Petersburg” Times and Bes, Revamped the encgene With sto tuitentra sf Has Cty new Cop fee aud ter studio ‘NnG haw Siein Tdeeorae nr hula Ing Anges aharpentag "the neste sie ab aaling “otra (Gate the sus Rose ote Egeers ani workmen ateted Fe "er fngtio af Or 8. Hapaon, SC shecteesent and het engnner, You Gan Dominate This Ricn Wett-Epiawctd MARKET Using 4OM Alone Four million hard-working Americans, whose 1941 spending money exceeded TWO BILLION DOLLARS, live in WOW-LAND, producing Food for Freedom and War Materiel WOW-LAND'S farmers produced rec- ‘ord crops in 1941. . . should produce still more in "42. Farm prices are high. WOW-LAND'S workers are getting record high wages. And thousands more of them soon will be employed in 100 million dollars’ worth of new war plants. wow-LAND, includes the western third of towas two- thirds of Ne brasien ana big Feome sections Write for this Book of MARKET FACTS AND FIGURES BROADCASTING + Broadcast Advertising WOW-LAND is centrally located. Its people suffer less from war-Jangled nerves, On all counts it is the soundest spot in the nation in which to invest advertising dollars. 276 Rich Counties Hear WOW ‘There are 276 rich counties in WOW- LAND. The strong signal of WOW i heard in all of them—and WOW's basic Red Network affiliation makes it the most listened-to station in this terri- tory. That's why, in WOW-LAND, you ean do the job with WOW alone. PL WOW C5 7.4 NBC RED NETWORK Cay Ce Peed February 9, 1942 + Page 23Merchandising & Promotion | | Swap With Paper—Atlas With Sete—Net Clip Sheet— In Hotel Rooms—Special to Shoppers Titi YOu SEE ZL.. Oily len YOU'LL SEE A LOWER COST THAN WTAM’'S $.000073 fee FAMILY WTAM, with its 50,000 Wott Coverage of over @ lion and @ quarter fomilies, not only reaches more fomilies but costs less per family. Here's how to figure it: Divide the 15 minute Day- time Rate of each Cleveland Station by the number of families each claims in its Primary Area. Then Compare Costs. But don't stop there. Look at the Surveys. All the surveys. Compare the number of listeners each station has » . morning, afternoon and evening. More listeners. That's why W TA M is first choice Cleveland with oll smart time buyers . . coast to coast. WTAM PLEVELAND-o4 50,000 WATTS. NBC RED NETWORK. ‘OWNED AND OPERATED BY NBC S REPRESENTED NATIONALLY BY SPOT SALES OFFICES Page 24» February 9, 1942 "ADIO - NEWSPAPER. o operative deal has been ar Fanged” between” WAICA, New Yorks, andthe Ne Will sponsor a. food wack and Wit ofthe radio series. Starting. date Sf ‘the “radio reries is expected Srithin. two. weeks, while “WACA ee" airendy "begun ‘a weekly ad plugeing its features Post taal to the coat Crosley Atlas WITH radio, broadcasts coming From places all over the world and ‘with hewscasters “employing geo- iraphical names strange to the av rage listener, Crosley Carp Cha- Sionati Te dictributing 1942 Hem: ond: New Era Atiases. with all tadio receiving seta sold. Book con- faine 48 foregen maps along: with 180 pages of Information, Blue Clip Sheet PUBLICITY department of the [Blue Network last week revive printed clip sheet with: mats. for erly used by both NBC networks far a daily news feature, The Bive Feature Newe sheet, however, will be issued weekly ae supplementary 0 the dally mincographed release, find, according to the department, 52th ‘experiment. Cards in Rooms WCAE, Pittsburgh, has placed in the hole roome of the” Willits Penn Hotel over 1,200 place-cards falling sttention tothe news cover ad commentators on the ta fen. ‘Theue "attractive two-tone Broven, 3x6 cards are attached to fhe radio knobs and suggs tener "tor dial "WORD, Motaal Friend” News for Shopper SONTAINING a huge visual mi nived Press teletype, news bu latin board and dive lines to news oom, a news gost nes boon ext iithed by RAMOS se. "Louts, in the dlebay window, ct Famous Bere tn perm the latest news from the war Fronts Morning Pall DISCOVERY that hours usually not regarded aa “cholee™ can draw Swarms of listeners was made by Fesearchers of WOR, New York, ih Snalyzing mail response to 81 an founcements for “The WOR Inter: Rational "News. Map, made from Dec. 3-29 om the 6:25-6:90 Dam Setarday Provram Preview Service Flags FREE red, white and blue service fiegs as gummed stickers are being offered by KLZ, Denver, to listen fro with one or more fatally mer bere" in' che serve. Stickers com fain no advertising matters. LIKE GOVERNORS and other po- babs, W. Grif, pro ie gram di £. has received a tet of "a0! lect” auto. tags which display the Boo frequency APPROXIMATELY 9696 of sl South and Central Americans who wn radio sete ean hear ie dite patehea, t was estimated by United Dress since nddition the fast of the year of is service on Radio Be ‘Erano, Argentine network and Beso Reporter ‘om seations in Hava Panama, Managua, San Juan, Be ota, Ceraeas, Guatemala Chey, Stn’ Jose, ‘Trojile City and San Salvadore ‘The UP report commenting on pwn. presentation ‘in general, in atin America stated: “Within less then a gear; Eatin American radio had made the jump from levegulas, overlong: newscasts, Inngely drawn from newspaper columns ox fom ssbeldized foreign news agencies, for'a. wellordered "carefully de Yeloped "program, of news reports Comparable to. these "with hick Ure steners are femiliae™ UP In the past year also increased the ow of news feom the Latin Amer’ ‘can countries to North Amerion to teeta growing demand’ in gountry of news of our "Good Neighbors", the report’ suid. The program recently” Inaugurated by International ‘Telephone & Tele. raph Co. [Broancasvine, Dee. 22) Sar piven asan example ih pelt Army Appoints R APPOINTMENT. of, Jove Rei frame of tbe Crooley stations, WL, FRR Sead WHO, ap college te hag diner of the Cinementi Or face District, War Department. bas Sieg unouneei by Madr Pots Legsard, PORE leone omer. he detriet Enleneet“Reatuckr aad. ‘Tepneser, futher Ohio and” southern Tada He'll ue lagna ofa oeteen toe Ghuelanat oer and colleges and Sethe in the ees ofig deteee Erslutog conte ince toe Beranite er iketeaes Sie. Hels nes, been ite ‘tn feo oes educator for WERE find before that was with Crosley MILUIAM SPIER, diretor of, he CUR ie department as Deen ‘tbe fo ateoel Davidasn Tapio at Prodacee afte Gotvasbia, Warkehor frorran BROADCASTING + Broadcast AdvertisingLast of 50-Watters Gives Up the Ghost Buffalo Outlet, WSVS, Aske To Cancel Its License LAST of the country’s 60 watters, tnd one of radio's ploneer educa: ona! broadcasting ‘tations, rave ‘up the ghost when the Board of Education of the Cty of Buffalo in f letter to the FCC Jan, 29 re ‘quested the cancellation of the Ii- tense of its noncommercial outlet, WSVS. The petition came om the heels of a grant two days earlier ta the Buffalo Board of Bdvea of a noncommercial FM duc tional station [BRoADcASTING, Feb, 2], The new tation wil take over the old WSVS studios in Seneca High Scho ‘Too Much Silence WSVS was established in 1925 and has been operating on 1400 ke, ‘using specified hours with WBNY, Buffalo. In recent years WSVS operators have shown Tittle Interest n radio, asking frequently {or long periods of silence during schol vacations. This year, how= fever, even When the school term Tegan, the station stl asked for a sllent period. From time t tine the FCC has reminded the station het a minimum of 100. watts power was required and had re (quented WSVS to file am applies ton for inereased power, but to 10 favail, WBNY. as_ been sing. the fpecifed hours of WSVS each toring from. 8:30 to 10 am. Under special temporary author {ations of the FCC. ‘The action adds another to the list of non-commercial stations re tiring from the standard Broadcast band Cast year WCAD, loensed to St Lawrence U in Canton, N. Yo, quit. the air. Yoluntarily’ while Hy, South Dakota U station at Brookings, decreated its opera tion 20 two specified hours daily. In some. quarters, this trend hae teen regarded favorably since Tt ‘opens up new and better assign: iment inthe. standard ‘band. for fonmercial stations. Several of the Semaining. non-commercial broad: not stations alzendy Bave new ata ions in the educational high fre ‘quency bands, and have been con- Grtrating their programming. ef sores there New Series in West BOHEMIAN DISTRIBUTING Co., {los Angeles (Aeme beer), on Feb. 2" mares for 18. weeks sponsoring f fivesminute transcribed musieal- framatie series, ‘Utled Toast. to ‘America's Allie, five times per sweck on Southern California sta ons, as well as thrice-weelly” on ‘Arsona Network stations. List includes KERN KXO KPXM KGB KDB KW XTAR KVOA.KYUM KGLU, Programa are built szound muse and traditions of the Allied Countries, Ageney” is Brisacher, Davis & Staff, Loe Angel Renault Adding 1, N, RENAULT SONS & CO, og Harbor Nd. Cea wnat champasnes), ‘adding tg. its Fado sceduie an WOK, New York, Aas ‘Scheduled three 16-minute pe Hotes week on KYW, Phladeiphin, Using Norman day's Colum of the ‘AirSOther aca eeatione in cities SMouphost ‘Pemnsyvania, wil be stided in the near future date. Gray a) Rogers, Philadelphia, ds agency Musie for Army A VALUABLE music library con- fisting of more Than 6,000 scores of popular melodies and. marches teen tured. over to miliary Sutheritien for use of Asay, Navy find Marine orchestras tm Southern California by Harrison” Holliway, geveral manager of KFEKECA Ese Angeles, Mr. Holliway urged stations to follow that procedure by mathering together “duplicate fforen and special. arrangements rom thelr Ubraries, CORNLIKKER may have been a: ticipated but 878 pennies cumbled futlof the Brown Jug being held in fraditional style by Foster Brooks, Conductor of the Sunvire Special faily morning. show on WHAM Rochester. Pennies were «cont! bution to the Red Cross ENTIRE STAFF of KONG, Amit Ie, Tes, hag been per-pinied ad logriphed (she penne flee Muzak Raid Warning MUZAK Corp. has notified the sub- cribers to ite iced radio program Sivice that "for the duradion® the feipes wile extent 9 24 hours Bday and that twill bring you fla) air raid warnings, al’ clear Signals and important news during RE raide whey radio stat ‘tent? Many New York a Houses euecribe tothe Muzak serr= ‘ee and make ic avallable to ail ten: fis "whose radios are connected Svith the master balding aerial eye fem, The Muzak programs are then thned in gt 360 Bey just as if they ‘ware coming from’ a brosdcasting ation at Uhat frequency. Drop Program Servicee BECAUSE, of “threatened. cepetign of beper soak bots NBC au he Sit Revel act ated he {tad id the future wil supplement the ‘Feely advance program services With Uni mimeosrspbed corretions “This broadcast is typical ofthe omthe-spot Whether —FIRST ON THE SPOT! Stewardess Florence Barry ‘of Americon Aitines ‘showing how black: thin the W.G-N Mor Unit. WEN two of the recent blockou! of ake County, a is spot news or spot commercial, local news coverage which W-G-N alfords W-G-N isthe First Station in Chicago and Chicago and Middle Western radio listeners A Clear Channel Station the FirstChicago Station inthe Middle West. MUTUAL BROADCASTING SYSTEM BROADCASTING » Broadcast Advertising PAUL H.RAYMER CO. asda Cal Sat Fann ab February 9, 1942 + Page 25PEs a principle of ipcoficers of Fart Jaskaon, the" dlscussions, dealing with ‘modern warfare and tracing trend ‘Women in War {nd troop movements of the present onflet, have ‘been made required NEW FEATURE, Women Place, Tittening for the 10,000 ofcess and show devoted to informing. women enlisted men at Fort Jacko. of how they cam ald in the war ef vee fort, has been started by KGW- Detroit Pledges KEX, "Portland. Conducted. by ea ED CROSS programs over WIBK, Detroit,/ate presenting’ na: Lally parfelpatone 12 nation ality groups having presented 4 peale or funds so far. Bach Elona! group sponsors weekly p Peggy Willams. and Vere Knee land, the 15-minute show's format Is divided in three five minate Pe Tiods—news of women in defense, in the home and in the news—and the program acts. asa clearing ing requested house for questions of women with: ith pledges ver the aly for both the Hel Grose Ing to know how they ‘canbe of snd the far Relief Fund, help. os HOW'S THE HAIR TONIC BUSINESS IN ROCK (K i? sand you'll eee “DY oie oF anything “Trading toe ie buying Ie fictive we ‘more retail 5000 Watts Page 26 + February 9, 1942 the Army-—to keep the Amer. lean soldier the bet informed fighting: man ig the world WCOS,"Coltmbia, S.Cy twice + weekly’ originates ‘a half-hour” lee- s Freedom Broadcasts AMERICAN. Philorophical So Sie), Philadelphia, on dan, 31 voted $26,000 "for shortwave. broudeaste ‘The society's finance committe on ted the money to World ists, tororlginate at Inde Halli Phifdetpbis, wilt feature ‘American selontsty telling what ‘American, freedom has meant to s expectlly ta scents from foreign countries, Society's contr. ‘ction wil bring to: $280,000" the mount ‘pledged to the shortwave ‘Station. for 1942, nearly" half the Sear’ budget Americans at War GBS was to start Feb. 8 a new Sondey evening series, ‘They Live Forever, presenting fret hand facts concerning the American "heroes ‘who have: given their lives in the present ‘war, "a crystallization in Aramatic form of the thovehte and feelings and actions of 152000.000 Americans at war Series will be froadeast 10:30-11 pam. each Sun Sey sand, willbe” produced by Ghastes ‘Vanda, CBS ‘western pro. srrama divector, who is n New Yorke ‘on special war broadcasting Slenment FEATURING outstanding _non- profetsional bands of the State, ad Enteying defensa bond sommetelale only, @ new weekly half-hour pro: fram itled Avizona Band. Stand, Ree been ‘started on the Arizona Network, orieinating. {vom KOY. Phoenix Initiel broadens "on Fen 5 eatured the Sbipiece North Phoenie High “School” band, ‘with thove ftom the U of Arianna, Teme Be calege and Phoenix” Union gw Schoo othe sched tafe Soldier-Sailor Quis WAR CENSORSHIP has caused WHDE, Boston to move its Depot Dialogues from the North Station, In Boston to the Soldiers & Sailor Chub," Guia’ ie sponsored ‘by "Esta. brook ‘and. Eaton” Cigars. Heard Dightly at 6:48 the program's m Bab Elliott, interviews taldiers and Sailors, giving owt prizes of money find” cigars. Guerts on the show have included eivie ofelal writes, and’ Army and Navy offers. On the Home Front ACTIVITIES and cbaervations of lated during the program” Navy Wife, lasmehed on ROO, San Prac isco’ Tan. $0. by. Dire. Richard Walker, wite of « ieatenant in the Navy. She. was recently evacuated from Honolale, Hit Patriots PATRIOTISM of ‘Kentucky ill people 6 he dey "behind RFD, orting on WIID, Chicago, Peb- 8, fectoring Hogh Carson as’ coun’ try mail carter, and ones by Bob sha"Bonnie Atcher FIRST, AMERICAN DOUGHBOY to set foot on Buropean soil in the FESS ftteatibgume (Dink) Hencke, is gteeted by his mother and fathers Meg Mrs, “Henry Heneke (center), and itl friend Tole Christensen,’ Tw tay conve sation ‘was arranged by WTCN, Minneapolis, and Bue Network, Morale Drama DEDICATED to civilian morale, aramatic series, Plays for Amer ana, written, produced and directed by Ach Oboler, was Inunched on NBC Rea stations, Sunday, 4:50- 5 pm. (EST), Feb. 1. Featuring De Haviland and Reymond Edward ‘Fonnaon, Aree Broadcast, fitted Jonny Quing, USN, ema: hated from’ New ‘York. Eheuing Shows ‘will originate from NEC Hollywood, featuring. fim person- alien Serien dramatizes freedoms that America ie now striving to Wartime Women WOMEN'S part in the war effort In Ctrersed "by. KOIN, “Portland Gren in ‘ies night broaden Women x Wartime, by Clare Faye. Mies Ways summarizes current ae- tivities of women in defense gives Information on pending’ meetings nd allies, and"in- an Gvisoly apacity helps women’ chose’ work fePthe natonat program to” which they" are best adapted Yesterday's World IN FACE of the excitement over the world today. KYW. Philadel: hia, recently” started "a. weekly eres "of programs tied’ he World of Yesterday. Originating in the iverety mune, he be ante are baned'on drarbatie expert= frees of members of Benn's work Famous archacological expeditions. Books for Children 70 ASSIST parents in. choosing futable reading for thet young! Stera, a, weskly quartershout pro: gram, Books That ‘ive, has been Rearted on KECA, Lor Angeles, fer auspices of the: Lost Angeles Bubtie Ubrary and Junior Lesgve- Far in the Future WITH THE setting laid 100 years hence in the year 2042, 4 new Bve- ‘Weekly serial hee started on i Wal entitled Jn the Future With Bip “Baker, ‘telling “the adven: tures of two’ young boys on various planets other than the Earth Pre-Arranged Interviews ‘TRIANGLE Restaurants, Chicago, ‘farted on Jan. 21 Whet'e Cookin With “Anson “thrice weekly half- hhour remote of pre-erranged in terviews on WCFL, - Chieago. ‘Ageney. is C. Wendell’ Meuneh & Gay Chicago. BROADCASTING © Broadcast AdvertisingNAB RADIO ADVERTISING BOOK Wide Range of Data and Sales Points Assembled In Continuing Volume by Pellegt z alent of a Mawel of ui teil Signed Sas handbook for” radio Salesmen, has been published by the NAB. “Bound looselent, iti de Shmned to accommodate” additional Ghapters now in preparation and ‘others not yet, baru. Prank E. Pellegrin, NAB dv tory" department of broudeast 3d. vertising, prepared "the. volume, Sided ‘by, material” gleaned’ front ‘any indestry sourgen One copy was supplied free to each, NAS Inember station: The cost of addi tional copies Includes chapters yet ‘Spening with a, chapter. titled vofamt” Business "Advertiae”, the bool taken up The Bitent of Re WBBM Speakers Course IN COOPERATION, with she Department, WBBM, Chicago, i fine volunteer “rigio promoting “the sale of Defense Bonds agd Stamos: Fraining start ef Beb 2 in radio gohnique, patie Speaking, wviting for radio" talks thd seting up do Listening”, “The Bifecivenegs i! Disco! only whee ffternoops twee SP maio™, "Dealers Prefer Had mie Gearge Cuyon, “Radio a a Social Force” For fanvenience "the chapters’ are fisik"h™ wy el svarited by Ale index fnser rooneers of WBE ti, Werth, producer of WOBM, Much Dats Obtained For more than a year Mr, Pelle grin has_ been routing up data Sind success material for the val lume, "According to Neville. Sillr NAB prosident, “it fe a fran ree cognition ofthe {net that radio i Nis country ts an integral part of the American system of economy thst individual nitive and. Br vate enterprise are at the founs- ion Saar Tuts, We live ‘hese states wil contribute taan Improvement “in the. commercial technique of many stations and in Bringing about a better understand fg on the part of the radio liste: ng audienc of the relations of the commercial aspects of our business fo" our public service responsibil pots conasering tar Pellogrin, ave chapters ‘on "Cam parative Ci fo and Other Meds routing” “Radio in Warting”" "Radio. for Department. Stores", “Radio as Basinesr™ “Children and Radio" Radio and. Education” Goods sits Font Zz for’ Institutional 1. Te seve as desk fo sks —Fws. Mold a Teagthy.extsnation by fer ting lean’ the aah ‘Monongahela Valley. 17S PERFORMANCE fae Y THAT couNTS / Y greater performance -EQUALS—More Mail Response! Set ¥ Seles sights on the rich agricultorol ond mining area of the Monogebele Valley, and reop the benefits of WMMN's new night time power! aC CE a RR John Baird Continuing Color Television Study ALTHOUGH the war has long Since halted all television. broae: fasting “in England, esereh i this newest field of communication fontinocs, secording tor releaee fost eeeived in. New "York fern Londgn announeing that. John 1 Baind, Eiinsh video vente has perfected system of clor toe Tike those alrendy experimen tally “produced. in America, the Balta olor system depends’ ona mechanical color-disc st eaeh end ‘ofthe process, one atthe tra ceiver, Bat whereas the cols ses toeed by NBC and CBS sre three ccisr afar these oF Daind ate oF nly two colors ‘The Baie: system {a also diferant at the transmitter, Ublizing fying spot syatens of fnlor projection onto the television fhjecty in-place of the. Ameria Onestep "method ‘of ‘neering. the ‘And in Radio—"Performonce” means “MAIL PULL". WMMN hes no peor in America among 5000 Walt Regional Radio Stations WMA will soon be ready t0 booth its night-time power to 5000 wotts! his added power means @ new era for WMMN edvertisors, More power Tops among the hill tops of West Vieginia is WMMN, The Veice of The Ask A John Bleir Mon see x BROADCASTING + Broadcast Advertising February 9, 1942 » Page 27B ROADCASTI ING resist ty Broadcast Advertising MARTIN CODEL, Publisher SOL TAISHOFF, Faitor BROADCASTING PUBLICATIONS, Ine Executive, Editorial And Advertising Offices Satan Pram Big, @ Washington. DG NEW YORK OFFICE: 250 Park Ave. Telephone - PLaze 5.8855, CHICAGO OFFICE: 360 N. Michigan Ave. Telephone - CENtral 4115 @ 8. J. PAUL HOLLYWOOD OFFICE: 1509 N. Vine Street, Telephone GLadstone 7353 @ DAVID H. GLICKMAN ‘Subseription Price: $5.00 per year—15e a eo + Copyright, 191, by Broadcasting Publications, Ine Time in Wartime DISTURBANCES of none too mild intensity are evident in radio beeause of the business ‘outlook for 1042 and thereafter. Jitters are manifest over the cancellation of such pre- rams as the Ford Sunday Boening Horr. The reduction of the Major Bowes Chrysler pro- ‘ram from one hour to a half-hour, the de Dressing effect of the Censorship Code, and the talle about curtailment of commercials in news programs Fret the purely economle standpoint, we believe thie defeatiet attitude is unwarranted Certainly there will be a greater turnover of advertising, and less stability asa consequence. But plain logic indicates that radio will not be affected az seriouly a8 other media. ‘This is radio's first war. World War 1 was cover before the catwhiaker era, Printed media curvived the torment of World War I. But advertisers who quit for the duration Tost tut in the post-war seller's market. Tecent surveys reves! that in England, after thre: years of war, newspaper and magazine adver tieing is continuing and the British Govern- rent iteelf ie the largest single advertise, baying 17% of newspaper space. There isn’t ‘ny radio advertising Im England, but there very likely will be after the war Advertising students point out thet after ‘he war the “battle of the brands” will be resumed. They recall thet Bull’ Durham was the No. 1 tobacco name before World War I ts sagen, “roll your own", was on every tongue. The Duke Tobacco Co. quit advert ing when ite plante were turned ever to war setivity. Tt never did come beck despite the expenditure of many thousands in the post- Radio has never faced an ovt-snd-out com: petitive battle with other media. When ad- Vertisers begin pruning, they will concentrate n the most effective media. For most products fd services radio stands out ven if they have little to sell, brand-name advertisers will use institutional campaigns. ‘That turn is evident already beeause shrewd advertisers have ascertained that radio is the deal mediuni—the cheapest and the most ef festive-for that purpose. Many new products inevitably will turn to radia. The experience of Alki-Selizer, Wheat (a, and many other lines which were bern, nurtured and developed into top-ight distribu. Page 30 + February 9, 1942 tion via radio, attest to its unexcelled value as # succete-builder. With many raw materials vital for the war fort, substitutes are being developed. Radio Js the ideal medium for exploitation. Plastics fare coming into their own. Just watch radio do that job! ‘The automotive and tire and radio receiver bons of curtailments have not hurt radio as such ae other media because they have not been a heavily radioadvertied. But the au- tamotive ediet is bringing about a transition in trade areas and mavkets. Farmers who have customarily gone tothe trade centers on week- ends for bargain purchases, entertainment and change of environment, are mindful of wear land tear on their cars and tines, They ate pa- tronizing the nearby stores, and staying home to listen to the radio, All these factors are part of the new war ‘ume economy and will have & bearing on the postavar seller's market. There's plenty of trie belation, ‘confusion and excitement ahead Weighing all of the vieisitudes now foresee: able, however, we believe radio stands to sur- vive the advertising. transition with Teast impact. The Hill Erupts Cataseoyed arte toreedtovectguln of Imerte ¢ Foret Commence Conmtiae treed infor af Neeson tne Sart Bur king tovard remot te Gommen atone Ae of 1604 To ap te FOC per Seca sa tt pres and conthsnoe Ges tits, ener the tyr of Hep. Cot (D-G0), Maestoget enter peers at toveprt ot in ih encanto he salon on a few monte ag ae appeared impesnble oe tite af Congr eet! We hae ee for etry decelerate recppral Sf the uniguned aw toverning rade Toe Powers The ndoty hs tuerel therty and [ilrct un fe ation toprol arses fee were The RADIO BOOK SHELF ‘A LOOK into the present statue and futore Trospect of the American press is provided in the January issue of The Awnale, published by the Ameciean Academy of Pelitial & Social Science, The January issue titled The Press the Contemporary Scene, Is edited by Malcolm M: Willey, professor of sociology and tniver- sity deany and Ralph D. Casey, director of the School of Journalism, both of the U of Minne- sota. The 200-od0-page edition includes artiles covering the place af the press in modern life the newspaper pattern of today, the prest and elds of special interests, and responsibilities and reforms. Although no section is devoted to Fadio, broadcasting receives attention In sev- eral of the articles SAM CUFF, commentator featured on the NAC Radio-Recording Division programs, The Face of the War, now on more than 60 st tions under local sponsorship, has written a book bearing the same title as. hie recorded progvam for spring publication by Julian Mess- ner Inc, New York. Including’ 40,000" words Of text the book is sald to give “a clear, i> lustrated explanation of the progress of ‘Erestion, 1931-1942, and a key to the strategy ‘of World War Il” More than 100 mape by ‘ames McNaughton and Peter Barker of the NAC television staf, also are included, CRCIL BROWN'S eyewitness account of the Sinking of the British battleships Repulee and Prince of Wales i the lead artile in the neve fave of Tails, a quarterly digest of CBS broadcasts in the public interest. The current issue contains some 30. addresses, including those of William 8. Paley, CBS president, and Edward R. Murrow, chef of the network's European ste”, made at the dinner Ih honot of Mr: Murrow after bis return from London in the early winter. ton by a select House committee as proposed by Rep. Cox. The Interstate & Foreign Com- rmerce Committee has before it the Sanders ill to reorganize the FCC. The purpose is to re- write the existing law, spelling out the licens- Ing authority's fonctions, and clearly delineat- ing its powers. Certainly it would mean an Investigation, but only to the end of integrating anew law. Investigations by select committees, on the other hand, usually result in mod-slinging and writeh-hunta, Legislation may result, but i is the long and sensational way around ‘There has been objection to the Sanders Bill from the industry, with one group contending it would benefit the so-called “radio royalists whoever they sre, Without either approving fo eendemning the Sanders Bill, we recomniae the need for a new legislative mandate from Congress to the licensing authority, whether ithe the FCC or some new agency of Govern- tment. After all, the Sanders Bill is only the vehicle forthe study. Everything but the enact Ing clause could be stricken and the hearings could start from serateh, Without rancor or intense feeling, the ind try should welcome legislative hearings, fo lowing orderly processes. We believe the result fan be accomplished without a select committee Investigation. But we would prefer to see that, rather than no hearing at all. BROADCASTING © Broadcast AdvertisingW Pay Our Respects To WESLEY INNIS DUMM N AN ANTICIPATED month or two, a West Coast broad- caster who began life az the ot a Methodist minister and has been, in turn, an attorney, ‘many ambitions when he’ became the aperator of one of the world’s mightiest shortwave stations ‘Wesley Dump, as owner of San Francsc's KSEO. fe airendy a Yeteranin radio but with enatac: Terie foreight feels that his new Sortwave venture, KWID,” Sen Feencaco, only’ the beginning tnd that he haw a lotto leant ID personal crusade for recogni: tion af shortwave operations tine temational understanding. "Wes" Dumm's eavier days fol. lowed the ‘general paitern into which the Jouth of almost. any white-collar generation is poured, Born in Columban Oy Match 29, 1800, he was educated fn the public schools of suburban “Toleda and Eraduated from Onto Werleran U Delaware, Oy Class of 11, Self. Slucated law he went West fo practice law in Green iver, Wyo There he was thrust into beni xcrutve job and then became Dart Sumer of a. Cheyenne bane. He Might sil be there had not Eugene Ateyer. now publisher of the Wash- Inoton Ponts scented. promise and in/ i817; dratted him for the stat f the ar Finance Corp ‘With the orgamizstion Until 1924, Damm was oflered the presidency ota Son’ Franciaco balding and fan association: Arriving” thers he looked into” the aestiation Hoe wore searchingiy than was Srulipated, and founda ainting Ship with to drydook in sight. So fe latched one of his own across the bay in Oakland, where build: Ing wee booming, nthe “auetseding year mortgage and” insurance. bi prospered and his Rrancal advice ‘which found Danton it hanct in ite radio Eation, KTAB, Dum aimplised that problem in 2083, he’ bought the, elephant ‘Never loath to spend money on a prospect, Dum repardod the sta tion in that light and poured into A'much ofthe ample backing he haa Sulit ova his prvioos comme lal years, The proopect responded, Sceaine KSFO "and enjoyed. Sve Years as the San Francisco outlet SF Cbs. The progress is contina: “Wimate keeping Damm boay, in Sen "Prancisco, there’ days it the forthcoming advent upon the Paci- fe alr of the 100,000,watt KWID, lus ‘arrangements. for elaborate Studioe for both that station and KSPO in the Mark Hopkins Hote RWID “ig "more ‘than -almpiy quarter-of<-million dollar’ invest- ‘pent and a patriotic. gesture. on Bomm's part Tt represents a deep” seated faith inthe “Amerieg that gave 2 small-town minister's son chance to £2" ahead anda vast dlermination to protect that Amer- “Actually, KWID was conceived 1806, ‘ts original and how “out. Tmoded plans and speeiReations were drawn ‘and duly fled. But Te took fhe "threat of war and. Dumnm's RWareness of the nation’s Pacific peri > bine the Hatin to he Eiiuet” the ahoftorave outlet. Seas tpade to the FCC Oct. 6, 1941, and the ‘Commision, equally alert" to the Government need fr such ah outlet, granted the application ex: feuyelgae days latee, “And Col Wiliam J. Donovan, Federal ‘Go: rdinator of Information welcomed the permit in a wire #0 Damon that Inckied these words: The “Far East mentioned in the Donovan wire is something of fan understatement. KWID will patch the messages of democratic {iberty' tn ‘a dozen or more lan guages to the ‘whole Pacife and Indvan axegs with, the Aretie and Avtartie thrown in-as bonus fe story TER alt a pavt of Dumnn’s eon capt of the shortwave job of today Sn the fatare, He tece shortwave (Continued on page 31) BROADCASTING * Broadcast Advertising Fecal Persone WILLIAM, Ro MeAXDREW., news ular ongacaste fom a heme econ ia 'mecuthe ie the Boal af be: sie Wart JOE. VANSANUT, fo. the Int we He iter af WIND, Rhea Ain tend eat Hehe He il he necro Suse Con emer ‘wrarann lectus ate. Wa erat omnes adn nto vera cba ee MAL ACESEEY 2, GUERT. wl Soin Nhe ice hie Raval tinted tn the raid of Livtetant Cal oc. Guest a Wau {at Radia Advisory” Committer See e ee eee. Ege Bigg ein messing ih ager of WHI. Portamaithy X. Th Fie fate ut ba 2 JOHN VY MECLOUD ns reine ie eer sa WHOL Ror en pone “Journay” an eine AW UMC, New Work. aa Solna the 2 {Sat sates Ha of the He N A, 1 MOMDY, sang of REVO, Stickle Mont hae” an ame Aint of the elteoe fate of ihe nan Chanter ¢ €nueree DR), LAWRENCE JAPPH of feet rai “ecu ct in toate ad tebe this semester Aroha there reeled ie AMeratedul toe eset eS ieectirten wn ae win I fering etter flesaea arent ht un eanete, at anton Sey Sh tne of ters aud ere ie ete ales wa HUGH TEIRY, mger of 1, front kee peta ‘ MAXIE KACKE, seston of papular ‘cing (sare and former exe Penne Nie Uh Nie a ISCK WOH toms, Sow Sok ft FT Tenure Eger bea ae eee eee vee ROWERT 1, GARVER, acount tative of Monk: New Vote i for frei of Tide: again Kar ined fe fale erst at) WIZ, Now Yin MELVA, GRAHAM. CHERNOFY, Stee Toate item genet) ng aor ot WHS. Chania We, We, iter heen appoinied mimio deeton fot the Winst Voteateer Corp Re sf OegO. stn eae. "ie 8 Binte “Fie "td nga oe ‘het "af the" Ofer of Ceneaeshipe siete come tet ELDON HAZARD, fore on the Mie toa ot fauhe Sateen SPC tenet Bie postion Feb 8 1 ft Me MAXWELL DANE, sale ware of WACK, Newt eens tothe tation’ ARTHUL 1. KES. CHS, Pacite ait at niger el sn Yee LEONARD RESIN tan return ‘ie a iit rte in WNAX PROMOTES HOFFMAN TO V-P PHIL HOFFMAN, WNAX, Yankton, 8:D. a vecpetden of WAR Broad fasting Ca. at the company’s an tmoal board of directors meting’ 08 Feb, & Also reelected at the same ‘stion were: Gardner Castles J ‘2s president! Luther La Hil vice” President. and treasurer; Pred A. Eitte, secretary. ‘Ms: Hoffman has been sociated with ihe Cowles Group, with which WNAX is aflited, spee 1081 ex cept for twe years inthe East, His ‘tbociation with WNAX dates back {0 160. Fh Cates Grane ata oe cludes KSO and) IER Staines, and WHET, Cedar Tapige Other Gowler. interests are the Minneapotia Star Jornal, Dee Moines Register & “Tribune and Took Magszine Dr. Charters to Retire DR, W. W. CHARTERS, director of Ole State U's Bureau of Eda ‘ational Researeh since 1828, plans fo retive from sctive duty AvE. SI, IE ‘was. announced. by. President Howard £ Bevis Dr. Charters, 3 native of Canada, efter a teaching Gainada end the United States, en fered. the research eld with’ the Support ‘of national foundations. Hin studies "have extended into the feldo of radio, movies, eurrieu- am, teste) housing, evaluation and others. Upon retirement he plans {o devote hie full time to welting Thornburgh Honored DONALD W. THORNBURGH, O85 Pacite’ Goast. vleepresiden was, reeiplent “ofa” gol wach, {wrarded ty the Loa Angeles Realty Board Feb, 6 for his part in civic service rendered the community by HER Hollywood: Presentation of the annual award. was highlight Gf ahalt-hour brosdeashy tied eat Coane Reports, remoted from the Los Angeles Ambassador Hotel, dnd released on approximately 35 is Nations.” FP * (gts F438 home ant ‘count exreutices of WOR, ‘New York, fe bee mene Momus Ya rene In at puro thee pee quotas BE ANS deta or I February 9, 1942 + Page 31Women’s Radio Group Offers to Industry TO “MOBILIZE public opinion” for the metory efor, Women's Na CBS Appoints Seott RALPH SCOTT, in radio produe- ton work in Hollywood fo8 many Years has been appointed digestor af production for CBS in San Fran seo. Scott has many major brad fgets to his credit including Over Western Siies, White Pires of fee piration, whieh’ won the Carnegie Heard in 1988, and Selly of the ‘onal Radio Commitice has offered Jie" ervices tothe brosdeasting in- Sustry, according toa letter ent fo"netigrke and stations by Mire BMarion Miller, chairman of a sbe- ial committee, Tneiuded were resolutions urging S!@"* sat interrapiens to give impor - ‘uration of « single program: that David kc ATeogee ‘sere be exerclandt prevent the DAVID C. TEAGUE, 29, a mem: remington ror "and “ih her of the CHR publiy sa for ‘hildren't programs to aveld sub: Jeet ‘matter tending” to promote Hnysteria. Also urged was stress on ciltural fuer and “ehane ot Be'vhetain public morale, SE monte ded Feb. it was Shooting himself at his New York fpariment. Mr. Teague was with the Chicago Times before joining Chis, He ie survived by his wife. A LUSTY INFANT in 1934...++ aw ENeTWORK HAS—1935 WTC GROWING-1937 BIGGER—1938 AND---1939 BIGGER—1940 EVERY-1941 YEAR-—1942 + unfil today this station stands head and shoulders above the ‘est of the Twin Cities stations in popularity. Programs to please all ages of listeners. , «results fo please advertisers... end partic: ‘pation in civie events of public interest . . . heve all helped te bring WTCN to its demsinent pestion as a lendor among the listen crs and advertisers of the Northwest. —<__—_—_———_- Write for Information ond Retes FREE & PETERS, INC. National Repratentatioe New Yesk. Chicoge Detroit Atlonta Loe Angsles Son Francisco, MINNEAPOLIS ST. PAUL Page 32 + February 9, 1942 ARTHUR, ZUPSER, ormery om he Sear tee ate ae Sth rsesel Me, ph cot Veet dette th hohe ees MARION OAR, shoe of Gromer SPMP HRT ag tess Hae rttaned towing arson i: Sees ecte tt ti oS CLETE ROBEITS,foreny KPC Sine tnd tameate ke SHITE ROBPETS Some FEC. Ge hate Bee eke ak Rae ad the Ble Bele ae Heth Te tale aoa A Ree aauition fo bis sewssnsting work MiCM TRUMAN BRADLEY, Hollywood an. fie ihe eta Comey hat ERAN Under the Stara, outdoor summer con- C2» Sponsored by Brown & William: Wee eshte summer eu AUR (RA hu ts HOR SCONAOR, tron ot wus, FRM AACR OU, eee inca PhS Seater, Ne eay Ging oe Re he ois eae Su wees do" MOODY NeELVEEN. aumoant of HORE GENER amg Met" ca eer DOS QUINN, Tatoo! ster on BO AN uae el st Fin ee See Pte ta al Bat Sr BANNON, Hollpwonlamowenr, ERNESTINE” CROW, FORO Nee Eady JOHN STERBINS. formerly festa eae Hana ber works ee Juined the script department of RUOA, Sum Springs, ie Vaee BhovSagnoret™ 99 Neonat JOE A. CALLAWAY, formerly GORDON PHILLIPS, | formerty Urtansavetae at San Die Cope PRR Sen Bersalin: Cay poet poms ate RESD, dar Diego, wood, ax head of the milling depart ferret the asians Separeusut Rau Ree Tamroach, josie coeriel of the Bue # Sawrence Abiodt"who ae Tegel PEGGY FOLEY, private secretary ENGR Gch tates SPGGr bP, pe eam BILL WHITPIEED, formerty of Tiffany J. afiliated with « Day Cy Isumnt in New York: hos reeled that with RROW, Onkinud, hw joined DOUG EVANS, KPLAECA, Los An ‘Giting on the Republic Afnirs of Timmy ON URBANSKI, head of KH, ather of 8 boy bor Jan. 80. EDGAR WELCH, formerly ansoune formers DORR, CAREY, 209 of age an sere stay bas former i LEADING INDEPENDENT STATION K 250 WATTS...24 HOURS A DAY ing’ nationg cr increas Wapgeone 31 edvercen ter result BROADCASTING + Broadcast AdvertisingWAVERLY ROOT, for 13 years for den’ conemontent’ for the “Chenae Bhgce Ged Freon Pine a 0 NPIL, has replica rion epatinene of KT. in = insteen WILLIAM JOLUSCH, tomers et Tovouas chosuy -cOURLAY ie marvied Feb 14 SAREE a JOHN DILLDS omy nn nt Uae rian 8 Sth Beat ee JAMES TODD, formerly of KVOO Ths hos omed the sauouncing sat ot NC, chicas GEORGE EID, ead of the fied ‘, Preisteian Hosital, Pitts ON GAMBLE, sunouaee of WI MILL MUREMY, forme, cont Ei i Ore Seu Gian ite aa JOIN TICKS, uevsuter of KOKO, Willan’ Haare NANCY BROOKE i macnn Tg sat te saan RESP WO re tela MARGARET DOTEON, siagant ity ego atthe Al-Tenr lab nation department of WORY. Ci ONAILD (BEAVER, formely sat TePake nepal Canadian Sir Poree adie Allan ALLAN of the offce stat WLS, "Chiago, and torment of fhe artists staf ded Jam SI in Chicago of w healt attack EDDIE, STAPE MEMBERS of WOXR, New Se rt a Bae ee Mate * LADIES <) a Fi) ms INE FOX WHEN, the Crosley outl tl, Gina eat a Job oF coordinating national defense ‘Work ofthese stations was placet Inthe hatte of Ratherine Foss ‘Some idea of the magnitude of her job nay be gathered from the act that every broadest ereinst= neat. the. two stations aries foie efense “anouncertent and her responsitility ta. to see. that ews fron 19 Uferent’ongeniaa- Eons is ated and property sist {ted throughout the day. Neodless fovsay. that a master schedule is Decetzary. In" addition, se terver ES Tiabon ofeen for WINE WSAT ‘itional organizations, ‘Katherine fits smoothly. into the vacancy left by Joseph, Rien. Her Intckground. inchides four years" wor as private tecretaty to James De Shouse, vice-president, of the Gracey Carp. in tharge of ‘broad! CBS Enlintments CBS i losing an average of two of fee younger stalt members «week to the Arms, with Page Boy Rob: ert Welrsand Mail Roota Boye Wi {isi Dafne, Walter F. Heazon, Grover Sales and Joseph Mt Per nice eal singe the Bot of Jan iy, Robert Gibson of the. public Stine department. was sndueted inst week 330,570 ) RADIO HOMES in Our Primary J) Nab Regs: JOSEPH MERSHEY MEGILUIRA Soto Rep: BERTHA BANNAN BROADCASTING ¢ Broadcast Advertising M. SA ‘LOR DIES IN HOLLYWOOD M, SAYLE TAYLOR, 53, known te udio listeners oe. "he’ Voice of Experience", Rear euccensively on CBE, NG and NBS networks, died Feb f in Hollywood fron a hear aiack Ms. Taylor, born in. Louievlle had intended te take up medicine fsa career but an injury to his nls prevented this while stlend Ing’ Pacife ‘Uy Portland. Ana. complished’ musicians he. compared Wy “Guiting” “Stem, inter ‘used at heme sons for Voioe of Bzpertence broadcasts ‘After fecturing on psychology and. juvenile delinquency, on the Gharaugua Circuit debating” with Witla Jennings Bryan on fonda Tentalisay ne Became superintend tnt of a high school in North Bend, Or this led te speaking ‘eng ‘ents on child problems over a Spokane sation. “After” favorable Fesponse to. these “broedeasts his ‘iseassion of personal problems be fame broader, graduating to Votes Of Beperionce fr 1928 Agronsky, Brown Move NBC snd CBS both received word Inst weds that their corenpondents 1 Singapore, Martin Agronsxy and ocil" Brown, respectively, had left that city and ‘were located in Bas tavis, Doteh Eset Indies for the time ‘being. Mee Brown had. been banned from the air durins. Jan fry by British authorities tn Singu pore for sending out news over the Eie'whieh “was bad-for pullie mo ale" [Bnoxbeastinc, Jan ee Y/77 A ao OU YL oe CO rasan other ae ee an STATION MANAGERS: ~ What Do You Want from Washington? “Washington Viewpoints” Released Each Friday “YOUR CONGRESSMAN, REPORT: “NATIONAL RADIO. NEWS REEL” WE SERVE YOU FROM THE NATION'S CAPITOL What De YOU Want From “The Capitol of the World?” BROADCAST SERVICE STUDIO WASHINGTON, D. eed February 9, 1942 + Page 33; ] Melvyn Douglas Named POWER! To Civil Defense Position MELVYN, DOUGLAS, fm. sta ee Roce, nite ite Council of the" Ofte. of —WHERE POWER wily Defense, besid ea being, § COUNTS MOST ivalso one of the group of stock: Halles fn Pasi Chast Broafeast. rect | MSMR hs \ fiery Aca ese, a Br HE CRE AG {na Gal The vation fs nae being TENNESSEE VALLEY | completed and wil shoruy sake Prime mover" in obtaining. the sontrvction permit, Was J. Frank Sinke, operdior of REVD, "Los Angele, eho centola the new st Alon. NY. Douglas" hetdinge inthe Station ace largely prefered stock NASHVILLE, TENN, hes sted as owning 15.3376. of eon acing fo the preferred and 186% of the 50,000 WATTS “32ie: a. Londis, executive of OGD, shnosneed that Sar" Dougt Swill be in ehavge of velations ith er the theatre writers and artists He Dace Isvexpected to serve as &'dollaiva Rae \ MESOLUTION dem eee ie eo Past... To Really Int Triity Folks in Your Product Use “Inside Pull”! [rN roa Cry ice a 5000 WATT, the Tri-Cities mune ty eo CUE eC Page 34 * February 9, 1942 Mr, Dunn ond RV. Howard (eth RFE Ki ‘cielo ‘new 100,000-watt lent Wesley Innis Dumm (Gontiveed from page 31) 8. poten free for evental work hip"thd wil sake at Bes tema tenet tages ese possiblities ‘unt somebody, saps Kin At ‘the moment, In addition fobs ether shores e's planning £ Heat at “arenate tment. for anda talent-feeder™ to Wi On op of i ll, he's a Shrines, a Sg Gh hi rises of hs Frit Mefheit, Chet, Pee ‘allie another eine ambition ison and play an. secodion Sen te dean’ tow it ie Baa Sine Sook i suparo.sotempan ist and hia bller 2 anata opera finger so the Demin Wabi asi, Be'Biae'a piety Hee re TO COMPLY sore easly Broadesstings Manager Arden Xo Pangbors of KEW.KEX, Portia, bas instituted a pal: fey whereby all copy, wih the sception of mewn, hast pees Efroteh the hands of BA. Browne, continuity chief, oF Ralph Rogers, program di Signed, At 6:80 euch after~ hob the Following day's copy taken from the fes and sicher approved or rejected Only an dee of emergency Slowed for the day and the an houreing. stat "has veceived shall. goon the sir without the rubber” stamp approval Wales Joins Kelly-Nason JAMES ALBERT WALES, pres ont of ha own advertising agency, ales Ady. Coy, New York, hes Joined Kelly.Nacon, New York, at eepresident. Author" of er bus artiles on ‘travel, and sur ey on ternational ‘travel “The Toure ‘Dollar’, Mr. Wales has fpeclaliced in travel and hotel ae Counts ines" he founded his own Sgeney 30 years age FORIOR, & Co. stato tices opeyed's Chicago unusy Heston Ge Roret U.P) Gitce is Ieeuted of 383 ‘Ne Mekigan Aves telenbone: Fras Ti00 BROADCASTI SON, secon ‘igh of the week OILS JONES. fees te TSeuin"Ca., Chicas Arma Gin So os heal ose ony pare REGINALD ve LOWANDEN ot J.J. Gibbons J. J, GIBBONS, 66, president of 3.4. Giobone Lut, Canadian adver= alg gency and dean of Cunndian in Toronte of three monthe. A'hative of Bos {on but esilent of Canada since nidhood, ne founded the agency ‘widow and two deughiers, Co, hae bows Teqal epetnite of aS RE “Don't forget KXOK St. Louis when you want sales results!” * Broadcast AdvertisingRecording Method On Film Perfected Miller Announces New Firm To Handle Distribution AFTER SEVERAL YEARS. of esearch, Miller Broadcasting Sys tem Ine, Hollywood, has announced perfection of the Miller process of Recording on film and also forms tion ofa subsidiary, Miller Rais film Corp. to handie sales and dis. tribution. Firms are orcupying the entire building “st 7000 Santa, Monica Blvd, thet city. Process, according to James A Miller, president of the parent or ganization, affords an opportunity {o produce programs under condi tons similar to thove used in mo- tion. pleture production. He pressed belief that radieal changes Bnd Improvements in radio proce: tion will resut with introduetion of the flm Usage to the broadeasting Indust, Radiofim Corp. with Herbert R. Ebensteln, vice-president in charge of sales. Barnstyn, now living in Hollywood, is Identified as a for mer outstanding figure in_ the [Netherlands amurement field, Eben: tein has had wide experienee in the fmusement industries, (Cut Into Emulsion AFTER-LUNCHEON good humor prevailed srectives recently got torether in Hollywood! for anneal discussion of he weekly NBC Hea/e Music Hall, sponsored by Kraft Cheeae Co. They fare (tot): J. H, Platt fem's Chieago advertising director; Daniel 3 Danker, Hollywood vice-president of J. Walter Thompson Co. agency servicing the account: John U, Heber, agency's New York vice-president in charge of radio: W. F, Lockridge, Ghleago agency account executive advertiser and agency, TON FORMES, Hllywond aug New Blackout Apparatus Is Invented by DeForest AN, ELECTRONIC switeh, de Fett pe teary nic lights of gn entire ity gan be ex Ungulshed Instantly” and- automat feally from a central radio oF Po- lice Wepartmsent station for an aid alarm, nae been perfected by Bes Lee BeForeet, ploneer radio He stated that “the simple elec- tronie operated: device, contralling through a sensitive relay, a power alay designed to shut of any light ‘hich tay” be connected thereto” now being installed by New York for a tryout om control switehes of Central, Park lighting ‘system, The plam includes s.reseiver {oF private nome use which would at Homaticsliy sgund an slatm. The Army and Navy, have also con Giaciea “for use ef the device, Dr. Fi ie HHeparers nec hy he ‘cuted with Puicity Hecordinge. Hol. DeForest said. ihn nearness gine ite crgunetiy eten We"Balsir. ems Te Se KIROY Sggemmenta, Cal. oy apg Suan Aiton Tivpalee nie’ nts EC frau inereaee te Pewee Te garter wil! contin omni Sibi ae ul at eRe fr 1310 ke, toda he adioflm, trade name of the process, is. distinguished from the ing is made directly upen the emol- sion of the finished fm. This is flone by engraving inte the emul sion instead of by photography on the negative stock, Thie eliminates the necessity of developing’ nega: tives. and. printing of subsequent positives. Reprodustion is by phote- flectrc eye. Radiotlm has been en- tlorsed by technical experts as tal Ing’ possible greater tone Adlity find uch wider frequency range. Film used je based upon our ents and_is especially. manufa tured by Eastman Kodak V... for Victory and KFYR ... for Results! ‘Associated with Miller on the di rectorate are E, Frank Hurimert, Wicespresident of Blackett-Sample. Hummert; A. H. Diebold, president of Sterling Products, ‘New York Hunter Marsten, identified as financier and director of several |) coneerns; Jacques ‘Vinment, Arser {can representative of the Philips Co. of Holland, large. Europesn lectrieal concern, in whose labora twries the Miller systom was. de- Veloped. Leet C. Bamatyn fe pres ‘ent and general manager of Miler || oF accuracy, SPEED AND [iwperenpence Like King 4 ct, myriad are che ways you can sell resus For instance, bere in the prosperous Nortvwen, KEYR spells ost, OF cours, here ate other ways of geting sles eesuls ven in the Norwest But KFYR isthe Dominant adversiog force in che Noh. And che only aversng force which ‘an reach the whole Northwets at once. With 5000 wats at 530, KEYR hat 2 coverage area second t© one in the nition, ‘Buc coverane and pomer alone can ever bring eels. 1 isthe combination of coverage, loyal sudience, lurve musket, and Planned promesionl help, that makes KFYR se resulc-pener here in the gree Norhwes See any John Blsir man for the complete story of KEYR, KFYR sismarck The Northwest's Dominant St 550 Kilneycles « NBC Afitite + 5000 Watts BROADCASTING © Broadcast Advertising February 9, 1942 + Page 35Findings of HOOPER-HOLMES Study conducted among 900 key agency executives and radio advertisers to determine which trade publication "gives the most authentic radio news" and is considered "the best advertising medium for radio stations and networks.”TABLE 1 TRADE PUBLICATIONS CONSIDERED TO GIVE MOST AUTHENTIC RADIO NEWS Weighted Fret Second Thiea Riteaernens Total Choice Choice Choice TOTAL 1881 100.0% 324 100.0% 306 100.0% 297 100.0% The Advertiser - - os 3 o7 19 Advertiing Age — a4 a6 137, 155 Advertsing & Seling 22 09 20 74 Broadcosting Magazine a6 454 183 138 Printers Ink == 49 1 65 NB Radio Daily 2 198 79 242 199 Sales Manag! a8 vy 1s Tide ae 8.2 49 mw 123 Variety sane 208 200 219 165 TABLE 2 TRADE PUBLICATION CONSIDERED TO BE THE BEST ADVERTISING MEDIUM FOR RADIO STATIONS AND NETWORKS Weighted Fist Second Third AUL INTERVIEWS Tota! Choice Choice Choice TOTAL 1754 100.0% 303 100.0% 283 100.0% 279 100.0% The Advertiser - cone 09 03 1a ry Advertising Age ones 152 195 158 ‘Advertising & Selling 2 TIT ss 23 as 10.0 Broadcasting Magazine 33.1 50.8 155 108 Printers ink 93, 79 95 133 Rodio Daily Wa 79 ua 172 Soler Management oat 10 25 Sa : : LI 99 73 127 125 : ST Tina 73 163, 136 TABLE 3 YEARBOOK OR ANNUAL PREFERRED FOR MOST ACCURATE RADIO INFORMATION Weighted Teta Agencies Advertiers Representatives TOTAL 267 100.0% 201 100.0% 46 100.07 20 100.0% _— Broadcasting Yearbook 637 657 50.0 75.0 Markets of America foe 190 20 = Market Date Book a 150 179 28.0 50 Radio Deily Annual ———- - 20.2 20.4 200 20.0 The Weekly, pro ‘Newsmagazine of Radio dcast Advertising:Research Survey Studies Listener New Approach to the Latins Is Needed, Book Reveals ANYONE interested in studying Tistener reaction will find Redie Re search 1941 (Duell, Slean & Peazee, New York, $2.0) both a stimula STATION ACCOUNTS — omer tev quite thay tt 6,3 srtuon tas Baty however, ‘nd many psiive OAC Ws Boy Bala lt Entec” EE Bae, Verne Ms tseaky, not however, find ‘many, postive ‘ciara the six studies included in the vol wy ‘ne do indiatecerten conclasions, te rarinion correla atte Bs, Rewer (fret: in most Instances teas oneloions sPaethSTechaainna: Reva: Rat Gag gee rvtin Bre oem ogt to "be introductions to WPTF, Raleigh ea art TPENAM nc, Monts Th Wider eld ef sty 9G Repdr Cp Darna NEA 42 NS oak Eee Ih inary tas 0 t._ Mu erm A Manaus” Chie Sera OMe Mite. a acl a taedeteh Ratt"ES= A pressing. problem, which has become even more urgent since Dee 1. is investigated in the study on reign Language Broadeeste ‘sist Over" Local” American Stations” cmntintoge, Hedtpe Co, chattanenen TENA eS SM, GEE, idan NZ eckin Tags Nex York (oworetary!. ste The “outstanding feature of most hacen oe cegcete TERI ey i ie Bea Ley i Ueki Hs By the foreign Inge Srondnats_* melon Fo whe rater cn, Chior (wird wk examined” was found to be "a ter~ Eee fone oie MEGS Fcc gaa evs dency to maintain the status aus of ee a, Cate ear fhe'lteners” same of xision ESRohe Cae tes RAT ORT wie one WIRY, Troy, 8. ¥ Steven io dite fi back toe Tee iarthae aati Radel (Soe, meals tad Huon ong, ar nh gym: Ung of life which he lett Beyond the adr aC eat UCARE On Re ee enon tee MEAN Ere Coes Becta Stam any, Years age The au ‘sitnncr Mtg GosOmate (Rein Bean). POO. br erate * i Fr thed on Corn, Now York, 31 weety, this condition, which obviously car VOR, New Yor co rot be allowed to ontinse, can be pti WELDERS angh, ata oni ie, i Changed Tilo Mla Est yh, pen ote Me, Yeh Songwriters Suit Settled —HTE"y studies included In the scent axd Bowe, tata ce. Bue xis Mitte Nat, wien ran SUIT fled im April, 1941, by 14 volume weve all made by members Tee Tene Bae TEP eh ah i2\inem aStap of Columbia University’s Ofee of aa EE cents rrp. ft inst NAR. CBE,NSC Radio. Researen, hove. dlvestor, Sea Bin uO RARE. Tul BM ae sted lat wos In Paul, Lasaratel wale the book arg Heed ARE EEN ap, NED Sve Cast othe copuain ith Pan Staion, “eon SF wae plaints receiving diferent sums Cag dircetor of rescarch, fn adi Say ext, eu Moro putas. ew Yon, (ile. 3 Gut of the settlement payor Ae: Gee qg'actas of rewarah Te ieinee Al Bia’ Extws ‘CS. wivdt cording ‘to ‘Robert Dau, counsel {ion these mentioned, there a or the Songwriters, "the goatier WAY Eatae Sip, care tt KA, Holywood Ee eae etre eHie made symphonic broadcast, radio's See a MAG tae aie ah AGCABE [ont ntene an ee ais Seti pee meare Sesinl” chugs’ uy""songurtiers Sng’ Tetenne by ethers andthe LUPE ETRE aS Pelinaoaarsce wor UOT y ae RE Sun cere NEES cyear enor ngee REE otiawtal Sonepirécy 10 2° “Contributing writer. to, Redo ‘y Kel Mio cuear des ane Ree Stn of Te aengastg _p.contrbuing, writers, to, Red NEIERT Ratete Trae Cop Cage Arr Mehl 6 Godot business at the time of the ASAP” Scchivan, ratio contributor to the ame pete a ae meric radio musie war Damages sought a 1, Washington Se eT ae Tournal of Applied Payehology: Dr ‘T'W. Adorno of Columbia's Int Socal tute of Socal Researeh; Duncan New Listener Data MacDougalg, writer on popular 1X ANNITION to the repetiion of use; Frederick J- Mong, sta Tehri Ate oy fetwort Ey sgtont accountant of the New Jersey Bell UiMacrring ener bvoadenst he alo Telephone Coc; Dr. Redolf | Arn- Nig Sevige Dear Storm, Toronto. € finn of the fee sf rewarch of the elim, formerly with BBC and now Seale Samer ig af We ‘Ces ‘aco ark Mt withthe Ofes of Rado Research ee Pasa, ns Sate ‘ua pniving det ob Ge number 3¢ Martha Collie Bayne of MeCuile Big Sa Liters teh brani Sil eagarine' render reneaveh depart. ‘Nuts Hiney Aon ra te * ment and the Offee of Radio Re went Sette, Ss Search, and. Willian 8. Robinson, cee econ er lecturer in the Social Seience De: aging d” ouvir. gen erences. parttvent of Colombia WINS, New York WOR Ad Club Clinic RADIO, CLINIC of the 18h annual ‘icerttatne Chaat New York wal te Senn 0 WOR fo thre "weeks Bugeke’&, "Thon, icector of the lage doles mqunaer of WOR, are Till "Beebace Ye WOR ie: ineident in Chae of plograms Rob. BAS Siwon WOR. duatar ot com nate, Roger Mowge, WOR program pdagces Willa Spier, CnB dives luge nein apd comtpity Teese i doneeit S, Waite Thon Coe Trigle power always insuves @ avike 7 Mes Hava. Magan ehtirman of ‘Ate. fhe astene committe af the Gomera eaten of Wows Clo « WALB, Atbany, a, Page 38 © February 9, 1942 BROADCASTING © Broadcast Advertising jR: hi GASPIPE CAMPAIGN Boing Placed by Beechnut ‘On College Station-—! AE cossrcier snes sin Scupaige of nttamseat calloge rondcagt advertising ast year oh WHS. Samipe” aiton. af lama Celle the eee Pae monies ing Gon Canajohare: 8 ha eee EERE Wi BS WGRE. elfen onan extensive hapa Wai WERT Sp Wide’ SEE on in cle asia stations 4 BaRud WetopsTonce seeie ie cording to Lewis B Boek Jr bus WENA WARK WEG NER tastier the aati mpg ay, be ected fo ther "ke ache, ealing for total Met ai WoO oe "cesta QUYPT Og. cp. Routtepa, yl altermate fe tal log fe cougs thoy’ nee sities Beechies one week anc for Beech ‘eriga ters npostatt eu WAG, nut‘Gum for thuce weeks, Come Seon, mths Geo Brx0m tit cial wil be raconting of the now Sena, Wane farniar Beegint jingles on res 3p WeDopey amd toes, 21S Jar ations Stations Mluder Har putes ice tedterae” MAPS vase, Yale, Prineton, Brown, Cor Yeats IA "Sorte Diggin “Sp nell-Colunbin,ihede Inland State, Re Meech a3" oh Escker"t Union, Wiliss Westeyay, U Bote ioe Connecticut, "enon, Georgetown, Hampton and Haron CC Le) YOU COVER NINE METROPOLITAN DISTRICTS IN ADDITION TO CHICAGO WHEN YOU USE WMAQ (RACINE + KENOSHA) MADISON ROCKFORD Se ea eS Val RoioGiab ate COAVENPORT Rab tan HOLME) HRC entt2 Ge ule yenig RADIO EXECUTIVES CLUD ot TeRINGriEte toutapewe Cty Rep Pork wit serosa doug Ge tne%e by the Otic of Civitan Defense fo Wiis Sher Nie Yok nae nas we momo, sma gr Dry, Et) New Yn, Pe’ Joe MRE, Soe bela sas eee eet Ra pats Macon ko GATE anaes ae a Rs nRet Pain rar pee Geico, ive dun of AAT SPRINGFIELD SOUTH BEND eeoubratt These 9 metropolitan districts* in addition 10 Chicago—the second largest market in the United States—lie within the primary listen ing area of Station WMAQ. ‘The people living in all of these markets according to a recent survey—listen more to nS eipedlertl ect Heral aly In Bowen eke oy WMAQ than 10 any other Chicago station fist among “high schogl students, Propaganda medivmn, and the Sono just as residents of Chicago listen more to weallRalatt Neat ie'tnued fo srehestvel music ot to Sone WMAQ than any other station. we eat St ie ol teases was ceaeareatad, ‘There are only 140 metropolitan districts arnoegron) ue fairadion i’ asi cloded Arthur Kemp, GBS Pac in the entire country, so covering 10 of them GeePeaerhP alot tk ‘em Cont aales manager StF All Ine Mey, 1 10 of th ‘Selly tuts som: promotion anager, WLW sriengy Honte, Dalon "Le ‘Maurier prendeng Shatin nce Celia aendpe Gers DATs ohn Clear and Joho Ha se Baie oa aE Markee, ptt, Omer of the Coordinate of Sgeocr is Don Bh Mine GS, chs O47. Soh” Gamthen,” USN formerly INDIANA ,SERYICR Cora, Fare wth WLAVO teas’ of"rumenied progeny, i Testo Glare’ Baton oe effectively with one station is an advertising opportunity of no mean importance, Information about these 10 metropolitan centers and all the remaining territory cov- ered by WMAQ will be sent you upon request. Why be satisfied with less when you can have the best? on KHL, Holiywo % TIPERIAL LOAN co, ch i THE CHICAGO STATION MOST PEOPLE LISTEN TO MOST WA. PETER BREWING Corp Ties Gia Hae minute "teanseribed Pee en See ee ea eee en ee ron err ty BE and Sette Rap reUGr ty Seve Sorts agen I cua PACIFIG’ STATE LOAN Co, tag dang 2 sh Suse aa is “Heard Regularly’ REO cect teins ae Rees chtoat Wingy 28s MMEVORY Scene [Rueoves Lat Angolan ete agency oe Cees COOK, PRODLEHS Co, San_ Pra (oe Girnas salad dieing) east) a eves 118 wale 9 wi O KER. Sin “Praseiseo Agency “is UNM losses Davie Sin Finsciee Hi, & BARNEY Co, Seieneetay {REE & PETERS, Ino Unica’ St, apnaetag or noerrEner rerio erent sneryeat te dahy, Saba Newt sii taimuaeeld Saat SW, oy, BROADCASTING + Broadeast Advertising February 9, 1942 + Page 39By WM, D, ROUTWELL THE JAPANESE. attack. on He Opportunity Tig. progeats a" war baste To fn exceptional tense) this fea wa? ee ae cre Cee come Branches of both the "Army find the Nav Mave announeed that the need for Market | foxteveti sessing knowledge Teamner aptitude teats throughout ation is planning to expand train- Frajor fronts And the various Staves an admin publle" schools. Tadio. training he ‘pact ten years: At pregent, Bloe there ave the evening, trade txtension courses. About 1000" are fnow taking these classes, Part-time tide extension and ade prepara tory: courses train 2600 additonal persone Repair Courses Second, there are courses in ra dio maintenance and: repett Gelng ven in sented localities unde fhenational defense veeationsl invradio e's real one. The Army 12 the country in order to recruit an ‘ng nde the national defense vo et, there are regular voca- {stored by the Offee af Education Bien. asa fillday, four-year 2,5o0'are ensolisd As a part of the trining program Duid for by Oftee ig ares Sea Intermountain] #i:28estesies “He wants to know is it possible fo. get outside the 63515 square mile primary coverage area of WEDF Fi Michigan.” Page 40 + February 9, 1942 “RADIO TRAINING AND THE WAR Technicians Dominate Struggle and Dri Under Way to Provide Plenty of Them————* The, courses are of below caloge ‘About 3.000 NYA youth gat training in radio, theory. This tn struction is also financed by. Oftce of Education vocational defense finda. A course tn bullding' radio sau eeen, fr he ame ioup, 1s financed by NYA funds Thiid; major radio training front to meat arte nee the cl ‘On the day after the Japanese attack on Pearl Harbor, the War and. Navy, Departanenta ‘asked the National Defense Committee of the NAW "to promote and publicize the heed for radio training courses‘ College grade. A course os igh athoo! Fge professors "and. broadeastin engineers and is being: distributed Bytthe NAB. ‘Congress appropriated $17,500, 000 tothe Ofte of ‘Education to meet the cost of "short courses of lege grade provided by degree: ranting ealleger and universities ursuant, to plans "submitted. by Them and ‘approved ‘by the. Com mnssloner. ‘ef Education, which fase than Be for coage eae chemists, physicats. and produc lon supervisers, melds essential to'the national defense.” Coliege-evel ‘courses, of which there are now 180, are vapidly i creasing. They are devoted. chifiy fo communication and airplane de tection. College seniors, in 42 elec {heal enginewring schetls, are get fing instruction n use of ultra-high Ssoqueney for alzplane detection Radio. Vital in War Courses in radio. communication are ‘especially’ vital becmuse itt By eana of ‘vadlo. that tanks, ‘hacks and airplanes maintain com: funleation with each other in wat- Onder the I ing fond top defense training, most schools qphich grant fourear engineering ESMDT engincsring courses. io. instruction ‘may Se given in ‘ualifed physics departments, ‘Liperal ara colleges which have rovide his Sntruction. ‘The "as Eistance of broedeast engineers in the vicinity of the college is nee fesary since the ‘capacity of en Binecring schools is thadequate for fase training ‘Other ales choy ate urge to.arrange specie! radio courses Some colleges and universities are already doing their part. Rutgers University, for” example, now sponsors riore than 100 ‘courses ‘within Its area, The weekly sched tle varies, but generally it is three hours a night, three nights @ week. "Young worsen with aptitade are GILLETT ENTERING DEFENSE SERVICE GLENN D. GILLETT and his as- Sociates, J. W. Wright and Hensy Whiet, Washington consulting radig engineers, as of Feb, 1 commenced their dutien at an unnamed: New England. base a search experts working» under the National Dee fense Research Coit "They have been preted or eraian employee, bad Washington ‘omce Mr, Gillet wil be discontinued as of April 1 ‘The Council har allowed. Me. Gils Tell to devote part time ntl then lente,” who include numercus broadcasting) statins. Arthur Dornbiur wil continue until Apel T'tn the Washington ofc, Mes Guetta 1819 Harvard Col loge graduate and 1001 "Harvard engineering: graduate, served with the AT@T on radio’ development Work from, 1922 to 1030, making the ‘ret eld. strength. measure: mena on broadcast stations. and tours to depitt eld strength i tribution The following ewe years hhe was with the Bll Laboratories ‘working on synchronization. He en tered into private consulting prac tice in" Washington in 1982. My Wright is an engineering graduate of Utah U and Mr. Riblet was Gate fem, Puends Cone fchita: Thele famies wll Ja them at the place of theit new work ” sligible to take ESMDT courses ‘and many women are now Serving inthe war effort. Broad objective of radio techni cian instruction, of enurse, tate produce graduates with at feast a Eecchnieal" Knowledge of "the Level Brteste by the holder of « Grade finatear license, minus code and rao in : i dio training progeam ts-splendi, Poe Inetanse, "the: Case’ School of Aopued Scince at “leven, Preparing to sponsor radio. tech fictan courses a0 the following’ in- tutions: College of “Wooster, Hiram” College, “Oberlin, College, Baldwin Wallace, Youngstown Col: lege, and Jahn Carroll University fand' this within a few days after the Army" and Navy’ made clear their needs "The “Ariny alone needs about {6900 ofcers and 100,000 enlised en, fogetner with several thot: i cilia sie cchniiane of Professional the largest nt train will not Time. is now of the. essence, Amerlean edueation ig moving for: ‘yard on. these. dronts 20 seain vest amniy of radio technicians. 5000 Watts Day— CP 5000 Watts Night 560 KC * NBC Red BROADCASTING © Broadcast Advertisingin the ENGINEER DRIVE Launched in the Rockies With RMRC Cooperation HAKOLD cHISPET te Sta Se ae Mira Xle Force bier BOR WILLIAMS, tomers she dh BE not hi Porta. Sf the Wound of rears ae ‘i Rowe Cor, tines St ENNDSY STANTOX, trmery ia 36 brine me father of 8°63 ERNEST, WHEAISHICRSY, | Kr KAY BVANS, formers ith WPTO, Joined "WHOL, hc thy a fete Wane aia ee Cm thes tak oe WiRO! SOU DUIIS tas je ie teh SOF oe CHRL, Bika ake But HY CALINGBLy tll wood a tae jived the Naval Ike etre uy raioman sceoad lass, a= ROR CLARE, Je, soma man of NOR, Bedoya ted etn 0 BAX GONDEK apd Jon Dats, of have jae WHINAG, Roches THOMAS F. VAN. ALSTYNE, of RUB Ts, me ier Wo, Sate BACK, CONNELLY, eaginer | of SETTING in moti finve. in. Colgead Geer ‘the MDT organization Sponsored’ by the U, 3 Otce of Bitcalon, “he “Rosi” Mountain io ete has announce pi nehed Feb. 8 and 10. Classe Golden, Colorado, and Pueblo b Gof Gotorada, U "Denver and Eoistade Scheel of Shines with the Sisistanee of KOA, REZ, KEEL ni KAIYR, Denver; KVOR Ci Tado Springs, ana KGHP, Buetlo The Roeky "Mountain | Redo Council, whieh is helping to fvdinaté the move, also atinosneed nie At nd 6 of Wyoming. Seetions wil be opened in other ites If the Aleman i sucient. Wireless Group to Meet VETERAN WIRELESS Operators Xeon, will hl Its 17th anniversary Dinner Cratee st the Hotel Astor Rew York, Feb. 21.'A Mascon me: ‘hotial service eward plague will be presented to the Dan American Union and medallions to the Pres pblies for their increasing se of rirelers communication in secting ietterineer-Amersenn understand ing. VWOA will sso award medals tf valor to the wivelese operacors St the Arms, md Diaries ‘the rendered heroic service at Cor epider, Peas! Harbor and’ Wake islena More Operators Needed ANNOUNCEMENTS of examina tons for radio operators have been ‘nade by the Civ! Service Comms: lon, operators being required for Tegslar wateh for transmntesion an Teception for the War Department, FOC, Givi Acronaatice Adminis tration, Coast & Geodetic Survey and othes Government agencies NO Dela experience la Feat for sp Feceve messages by sadie-tlegraph i vorde per ninate (seated & sel ay ie abit of a words sr minute ar. teletypewriter, Bpm"Age limits are 1838, CE “Gap” Cotton a Be says: 3 Ms “Memphis 15 THE COTTON CAPTAL OF THE WORLD AND THE INOUS TRIAL CAPTAL OF THE MID SOUTH WMC & iin ron. BROADCASTING * Broadcast Advertising ENGINEER COURSES BEGIN IN CHICAGO. MACHINERY, was ext inmotion inst wees in Chicago for raining Lroudeast. technicians under the TS Ot ot Eicon main weit NAB. Tbr inealdy president BE Iinnois Institute of ‘Teehnolony eae Taste of tse project, aneolmged courses start Feb Northwestern U, U of Chicago ‘snd Ilinois Tnatitate of Technelogs “Courses are for 10 weeks with paid instructors most of whore Wil e'reeruited from loca! stations. In audition, WBBM, Chieago, at its own exper tsrted a eto hy open to individuals. without previous rate experience 0)000"writeen inquiries have boon ceived. The following administra ee the "project jmige ‘ay T Etructor fersonnel” Carl” Meyers WGN, chiel engineer Thendoe. Schreyer, operations Warriner, president ABT, Local 120) and' ait enginees of WEB, committee: HB. Lemmon, U of Ghiengos, A. 8. Bronwell, North western Uy i. i, Savacher, Mlnois Institute of Technology. Comnitice in charge of radio atmouncements AL Hollenden, WadD,, Chicago Prank Baker, WLS, Chien For complete information National Representatives or write ere Oe February 9, 1942 + Page 41tnt OD, QO0 090% casi seme: emia vor! trio Here's the New market you've EVA, WRIGHT & Keene, NH (ales Riot eliPeceaindtel ee ready prosperous retcil trade in the ing, results, in, the eves 19 seceding al ae Sa a Neon Sngzemeovonnen Qe Sib" Raa GaP at {llowing’ telegram io Georke ities in 1938, according to oficial ThrockHorton, president ‘of RCA PLACE YOUR Navy Honors RCA RCA MEG, Co, has boon awarded F Mig. €o.. "the splendid achieve census reports nent of the RCA. Mig: Co. of Camm SCHEDULES WHERE YOU KNOW en, NJ ts management and it THE PAYROLL singer "In" produog at ever ‘ee United States Navy. is erarce: teristic. of the vigor, intelligence ands patricia whieh have age 1000WATTS PO se AUONT America pveat_ ‘and. whieh have fept'her free: On this occasion of billie Secogiton af your acsom lishinents, please aceepe my on Eratulatons” FULL Te ¥F 500KC LURE oo Bere e Crea Crete eek tia 800 kC. Page 42 + February 9, 1942 REVEILLE BREAKFAST opened the 1942 Bay Scout campaign in New York, in whieh a number of industry figures are setive Publicity com auitice members. The committee members are (back ross, | tof), Allen Hall Transit Advertisers; Kenneth Groesbeck, tuthrauit & Ryani ©. Patrick Bolan, Columbia fesording Co; Kenneth Collin, Arthor Kriner Ines Poalipe'e Punt peaigat at opeee Peet eht general en tiga ehalbaan) Lavi Ruppeh 6B8° panels, dnveise ald compete Pulley ehattnans Hal Rott asustant CHS publisty direct eons {re Harris Sarksane Nicholas‘ Carely W- obwon, Brew G. Lowe ——___ FCC_RECONSIDERS | Heiress There WIN] OPPOSITION GASE INVESTIGATORS | IN AN UNUSUAL action, the for the CHS Are Yow 9 dl: by'Tronized Yeast Oo. recent seeking one Agatha Friedriek tevisim one-fourth of # 8 FCC last ‘Tuesday on its own mo tion set aside a previous order die Inissing a protest of WTS, Tven ton, seeking reheating of grant of a nev reional to vent Bond ‘casting Cay" to whieh the call tet O00 estate Teft by her aunt, | tere WITS ‘hove been assigned Ethel “Friederick, "imaging | WOAX Ine, licensee of WEN, their surprise when “they | had appested to the U $. Court of finally located her asa seriot- | Kppeais for the Distriet of Colun- writer im Ruthrauf’ & Ryan, | tha" trom the new grant New Yorks the. ageney han aling the stow: Sefipturiting Incidentally, for The Shades “phe, Commission announced Yat wOAX fue” wil be given 20 days to file additional material or Favite and the applicant 10 days thereafter to fle the answer. “The Commission will then ‘be sble. to Sinpace af the matters vaised by the MBS program sponsored bY D.L. B'W Coal Go, through Rak. petition for rehearing vom its WOR Awards Theriee” it said JUNUMAE GC, PALLON of the tis presumed that the FCC will gpm hd eco rg of seek fohave the court dims or eke Wer Temand the appeal sce the issue iy tue WOR spon shiek the appeal wat based ‘vas purportedly procedural and be Comes not with the reopening Of fle'ease The erent to Trent Boa fasting. Gay nade July 30, 194d, wae for 1,000 wates fulltime on 10 Mey Using A directional an leven stockholders, each holding fe in the company, weve listed ts the piltante, sing thet A. tarry Zoo, pare’ owner and man ager of EPG, "AUantic ‘City (Broancastine, Aug. 4-41) WCHY Seeks Change DISSOLUTION of the Community Broadcasting Corp. licensee "of WEN, Chaslosterille, "Vaz, Se fought in an application o the FOC by Charles Barhass Je, 09.1% owe. er of the “station. Nr Barha Slong with his wife, Emma Los Barkan, propaeas to reorganize the operation of WCHY as a payenel= hip doing. bosiness aw Barhaon © Tgp Omen $Sfnce Marin and Robert Gra SYRACUSE conyou ast Eno ie COMPLETE rogTom yi Ara: al BROADCASTING * Broadeast Adve ngip ” Lady Esther Music SPONSOR SAVED Lucio Rising Connolly AS REPLACEMENT for Orson | When KTSA Brings Man on EADIOS thom, Fonily | Mane RASGEMENS of, Soren e BapIos fonaws, Fomly | Salt Aneetar' email “tue Street ine So TAH CARR Se ah ene ae | Rapouanpeecet ae | Esty! eke, "eRtge hs BipChee ech alter WEA | MEER. Rat le couity, | stned Fresuy Metin Cfehaten RESOURCEFULNESS tpl! of Kew York owing einen incae | bootorovgnont tts comming: | kta Feo? on CHS in the Mone tad, was exhibited. recently oy ine Stine ne eal Arte | Ba amne competing in he |p ars Fah) oh Bs eg Men SA." Sin antnl, etae k geartteet ates neds: | Compl Somes Connolly | dtfuau beh of ages ic Peer pages banned the erie Sr miemesands wees, groans, § | det pune! Gin: | Sayan; New Yor RRS area ee Sa arta a tacaae | SIGUE Sen oa Sheeley aaa soe ites ceasing) de | Biethghan the dt Balter to WCPO the tent in fron af The Gunter SAGAR Sate eee tay oe Binuneha dh Wout, puja SEE ILESNMM abt UE | Retr Gredorol Whit | $4M BALTER. who nite «/ sun wh te Oi of fra WILS, Beckley, W. Va., reports over ‘ew York to-coast hookup for three years, the open-mike ban. PRS eae ae es Meee aged asteaeag tas Maceerct Ee alate med ie aprici dace ie ses fas ee i te Peet ener as ee toast, hen by Weat Virginia Uy Beckley REPORTS fom 218, counties abow franeforred back’ into the studios. eee ‘WITS. Clases will bepit (hat 2.000 Tess wchoots www the Teens Cincinnati Reds, it hes been an- franeferned back aie Febeep toes; Shae, ue BAS eaiatettaue ts ect souncad by Mrkimer Water, There where tere age ay may ater of WILS. Ger augouaced "is WHADY "Port general manager of WCPO, Cin. 60, PEOPLE, during, the, Broadcasts WLE, Minneapolis, U of atinvesota North, Revert also contends that the cinnati, On March 8 Balter will Droviding plenty of inter Wnwaoae, U of Minette BcChapeltea' (ec an itis Sianatl On March 8 law, the program’ tera et Bit, broctawt, ice tag SMM eu MET Sart broadcasting the preseason Tatear (he Brerram eof gptice Necture of tie #cuool designed tates, WHAD originates the mijority games of the Cincinnati Reds’ nd without losing a sponsor. Fit- Soe ie Pines Gppvicnee ali “yrranes WEAN” Dates” Grapefruit Langue games and tn ting Simms wetngt KGa as SER "Rare tse, OME, Gr ious Ric ire addon sonnets) Sehlypmed "he ‘show Mex OFF ike brondengt by, WOCO, Blinseapolis, as " ‘5 sports prog BE ladon, “and” WOL ows, State yar sighted ame Lae Site Re ARES ua eee RUBE, Clone Lean avant te Nay os telnet ine Ge Ri atoam caiayetige cll terete satayog WORE, ge MRIs? URES, Meter gm ne” Teen, SBS Lat ing tute, Becuee of erie he WCPO, Cincinnati, bas started a new Far named eke inh Piadelpina Americus a close-up of the Navy. a Noe YRAN Ea promt gymer KOvO, Mimale owt ev dM 2. Ger Shea ere ie oe HSH eReodtadaesr dom Cute" sedee"ta Be enatal ie eertitontia a ie gS, Si Gene tt ort ment. ey acd, w=* G00 and KELO, Sous Fall, D. Aa, Saat. Plt nauaor hy South Dakota Gees WOOS, Caluptia, 8 Cas, nett: Elace Taxing outaunsent wheel Mar eis REC Tocihe'teette of fr Fay 1S45, Sporty ee en Ua se to tnt ents Brae‘ ofetie 8 opto co SM ee ipa cose et FOSS eine ist COREE aa MIBK, Detoit, nas intradued Were © Latin Aditions Uakny Geer apse new petrite ene NBC Latin Addit ¢ ns anvouneed the adliion of eign tatowe ate Pe Fenton bo ome gb tree tS feet WIBK. nn avraiged' by’ Bete American Network, bring ‘Moet peter af CUBIS stan ore Ean, Americ aint to Be ife enti” auow ‘spouted by NBRXS" Seblatss NEDE, “Salt; Peale Outttlng Os NEDIY Lot lochs Fidtouon wo ven in A otass House To THROW A STONE oti WRC 980KC 3000 WATTS AED NETWORK OF NATIONAL BROADCASTING CO. feces ls eB es Enc RE Nocera en ee eRe BROADCASTING © Broadcast Advertising February 9, 1942 + Page 43365,000 people make the Youngstown metropoli= tan district the third largest in Ohio. WFMJ Has more listeners in this rich market than any other station, Headley-Reed Co. Natlonel Representatives 50,000 WATTS The Greatest Selling POWER the South's Greatest City CBS Afiliate Columbia's Su fon for the SOUTHWEST KF WICHITA KANSAS Call Any Bdward Petry Office Radio in Hawaii (Continued from page 12) lowed shortly by announcements {ral civilians to get of the streets and highways ang to take cover. Elvan were ordered to stop us Ing their telephones, and we were told that ‘almost imimediataly’the telephone ‘exchanges. which had boon badly overtaxed, were cleared fo that inportant telephone con ‘eetions could be made Greatest of all was the part layed by radio In keeping the pop- Elation alm and orders, and in sstombling "emergency. medical workers It adaition tall avalable doctors, snd. nurses, trucks. and truck drivers, motoreyele. riders, Aremen, police reserves, fre war jeng, and. many ethers’ Important to the defense of the Lalande the fare of dead and wounded, Radio Sroadeasters, although they. nest that radio séstions were potential hjectives for bombs, stayed stead fastiy ‘and couragesuely at theit positions Inewdentally, there. were xplsions quite near” both, Hono: Tale radio stations, but no damage fone, Implicit Paith in Radio Today, everyone in Hawaii has Inypliett faith fu radi, au a result The entire Territory i blacked out nighlly, Ne one, except thove on ficial busines, is allowed on. the Streets st night: For the frst time, neasy {07 of the population here Hye home. here (Tsothng ise torde since all places of amusement or entertainment are, of eoures, Slosed after dark Because there ie tho one to patronize them, "The venult is that vietually 100% of the ‘population depends on and thines to the radio stations for en tertainment and information. Until You have been home all evening (0 S°busekout room for" many" weeke fn tteenston, you wil never Tow what its ike, Pew people read, Because of the dimmed lights. Ne ody wants to zead much anyhow. 80 there they sit and listen to the adio, simply eching for good Pa Alo entersainment For this reason, it ig most ur- gent” that “radio™ stations here Seba have "many ghia Drograms as poselble~ particularly Perego with sme comedy the good musical programs, bot popular. and casslenls good dra Fratic show, and in fact Just about veryehing that radio hat to ler ‘Gur gateline has been sharply re: stricted, and housewives who used to ged shout doing thelr daily shop Ding and visiting, now do. most of thelr shopping by telephone, and Stay. home. The daytime serial Shows thus become avery import fant part of thelr lives A Patriotic Service We are appealing to the net- works, ‘the network sponsors, and fll those companies and agencies ‘which place spot radio, to do every~ thing in their power’ to tend us ‘Beod programs. Redio stations have fot to stay on the alr down here {2 maintain morale, We have been hnard hit financially, and if we ave {to continue to operate properly, we must Keep our heads above water But, above all, we need good pro ‘grams, and whoever sence. them down ‘here, either over the nel ‘rorkes by shortwave or by electrics! Page 44 + February 9, 1942 RHEUMATIC SIEGE suffered doring the last half of January by genial Frank B. (Tiny) Eiphicke, manager of GJIC, Winnipeg led the staf! to merchandise” hie atiment with this array of posters and tonies decorat- ing his ofie: Despite the cutout atthe back, Tiny avows his troubles were not de to the well-known foot ailment Midway Greeting i ee coma zona Rano Sean tae ata ae Rage, dts Een rec War Music Plans NATIONAL MUSIC CoUNCIL, composed of 81 organisations a: tive'in musleal affairs, bas dratted comprehensive program for the tse of musie In wartime, including nilitary, elvlian and general obe Jeetives. In the military feld, the Council plans to function as anh in formation ‘bureau. for musieal en tertainment activities, £0 cooperate with the Joint Army and Navy Committee tor Welfare and Ree ation, to. collect information on ‘iusical activities neaded in Army amps and to promote the use of Sruste in military hoepitala for therapeutic purposes and. reerea- tion. Among members af the coun Gil aye CBS and NBC, ASCAP, MPPA, NAPA'and SPA\ WFIL Muste Pact few susie contact withthe Pil Cina musica union, eel {Gr the srw year. Retronctice to Jan. 47s ‘whew the oid coutmet expired, the ew terme provive tn ineease af hpleyatnt an compared ‘89 weeks transcription, will be doing a great patriotic tervice to. those. men in the armed forees, and those men land women of the civilian defense workers who are out here on this Timportant part of the St line of Dattle. We will greatly appreciate ‘whatever you can do to help us to help these people. By doing So, you will be performing a service to the radio indastrs, and to our great country. Kennedy Takes Charge Of W. Va. War Output VOLUNTEERING a a “Zollar. Yyear-man", John A- Kennedy, pres. Hgeme'and general manager of the ‘West Virginia, Networks operating wens, "Charis ton; WPAR, Par Kerebure: WEEE, Glareabore, and WSA2, Hinting. ton deve Fis time as ehair- an. of the West Witeinta ‘opera tions of the War Production Beard. Mr. Kennedy Many’ West Vi Groduction, and Eon isto stimulate and 'in procuring priorities for Smaller manufacturing’ establish Mr. Kennedy, an NAB director and a former’ newspaper corre Spondent ard publisher, on. Dee, 13 Mau named chairman of the West Winginia Acvizory Committe of the War Production Board, contract and distribution branch. Branch of- fies have, been established in Wheeling. Chavleston, ‘Huntington and Clatkaburg, Piracy of Idea Charged SUIT sn le lgt woe in Neve ork Federal ‘Gotrt by "Spare Teatee fraiist CBS, Youte £'Rubionny Ce ifpee Carnot mein, Anageaeat Inidoals of the taencs, the Wonwer the ig ete oe” powen, By Cetancae on CHS. Piracy of sea ime Y% Million People in Northeastern Wiscon- sin listen Nearly 60% of the Time—The Only ig Station in This Rich ‘Area. No Other CBS Station can be Heard Regularly. [GREEN BAY. WISCONSIN BROADCASTING © Broadcast Advertising‘ignation Opens FCC Posts ‘Vacancies in Law Department May Be Filled From Staff WITH THE resignation last week of Thomas E. Harris as assistant feneral counsel ‘of the FCC. in Charge of litigation, two vacancies In the law department are expected to be filed shortly. ‘Theodore L. Bartlet, prin- cipal legal admin Indefinite Leave last week ata major in the Com vision, Ale Corps. (Broa ASTIN, Feb. 2) Mee Haris post ray be fled Mr. Harri by promotion. One report current was that General Counsel Telford ‘Taylor might vecommend shifting of Benedict P. Cottone, assistant feneral counsel for common eat ers, to the adoinistrative, post vacated by Mr, Harris, Prank War en, chief aide to Mr. Cottone, une der auch a shite ‘would be "alated for. the general counselship for Mr Harrie on Feb. 9 astimed his new assign- sent assistant eneral counsel Maj. Bartlett of the Office of Price Administration in charge of consumer rationing. He has been with the FCC, as aseltant gen: eral counsel, since une, 1941 AL 1982 graduate of Arkansas U, Mr. Harris received his LLB. from Columbia U, New York, in 1895. During the next year he Was yw clerk for Supreme Court Tue ic Harlan Fiske Stone, going from this pest into'the Washington law firm," Covington, Burling. Rublee, Acheson & Shorb, where he stayed another year. Tn’ 1937 he entered the Justice Department’ inthe Lands Division, remaining there ‘90 years before being transferred tothe Solicitor “Generals office for two more years until he joined the FCC. Pe US ee Su gical artes at Fees Boa We ai Whos, Het ate Ua WKY NOISE EFFECT Resume of Hit By Fuchrer WHILE Adolf Schikelgraber, was ry of the editor of Wi, Oitahoms City, ‘wearily listened” atthe station's Shortwave port, with his ‘Iam Trewncant due i 30 mines ‘As the Puchrer went into his sezond hour, Eameman sapily eit arsed "the “apesch “and” then trarned the, WAY" contol room hey'might have a surprise of the Opening the program with s brie renuine of the edess, East than continue, “While ws. have been giving this summary, we have been fatening to the Bevin speoch yrheadphones Hitler is stil pong rong and to prove ft eten The Shortwave pickup was then fed into fhe news line just as, Hitler ‘un Ioosed one of hi most fervent pass fe, The picky wae for only 4 Seconds; that wae ail Ohlohorsans ‘Wanted to hesr ‘War Speeches on Dises RECORDING DIVISION of WOR, New York, last seek released £07 commercial sale a $4 album of five double faced 15-inch records, title Words ‘That hook. the Word containing the recorded speech of President Roossvelt asking Con gress fo declare war on Japan, and ‘Winston Churehilf nddresa to the Joint seasion of Congress. The two Speeches in the album were taken from WOR’ collection of ‘over 23000 oftheir recordings of ‘his torte troadcast Video Raises Funds EME PUBIIC tyeion to be held te the Fight fnfantte Paralysis Entel ceortiag’ to CBB, whieh eee tee ation of Pea hoa nuction. ehviewern nade conelbylons ty the Tea The ghd Tia at “Witia Barney's Bike SHELVING his V6 for the hhome-toonice ‘run, Barney taviny. commercial manager of WDAY, Fargo, ND, now Segulatly ‘commvtes’ to” and from the studio via beyele He parks the eyele in an ad joining "garage — probably From Tong: habit Az | ee ALLL BROADCASTING © Broadcast Advertising Video Sets Converted CONVERSION of all of ite toe Yiston ete to. the ‘new standards Set by the National Teleyfaion Sys ems” Committee, hes een eof pleted according io Hamilton Hoge, President of U. 8. Television Mf. Ritoutstanaing sets usted te ick up present telecast drom_ Nae, CBS ‘and Dudtent ‘New Yor, plas one channel ready tuned for’ MBS, he atated. to al, fete tune to. ve channels. Mi Hoge ‘stated his company has no sore sets in stock and js devoting Re entive efforts. to" the defence Santa Ana Regional Asked NEW 10,000-att station on 820 fen Senta Ae, Cal Te ought {nan application’ to the FCC by 3. EP Horton, lect furnture dea 3. Suation "would operate Tineed Lime to WCCO, innespolisy the dominant Ts station on that free ‘quency Sante Ana, about 38 miles Southeast af Lor Angeles, at pres tnt hat's loca cutee KVGE. MEASURES for te poteston ittve besn taken hy WEAG, Worcester Mise ihe Boreas of ements New Sustaining Features Are Begun by the Blue AMONG the first of the new Blue Network sustatning, shows set up last week was the Meet the Navy rogram, to be heard uesdays: at 8:30 pun. from ‘the. Great Lakes ‘Trainlng’ Station ‘neat Chieares A Silar “progeam, “providing “food Entertainment ar’ well “stfing™ fhe’ armed. forees of the United Staten is. under consideration to sromote the Army, according to ili Catlin Blue vice-president in'charge of programs Two shows built, by, the Blue's program department will start this fhopteelsoy Mr- Carlin announced, Including Swop Nite Program. on Feb, 1d, and Cab Callayray's Quir- Hesie on Feb. 18, The fst is simi fae to the Yankee Network series Yard In’ New England, and has th Yankee Magazine ao" thet a “owop list" can be issued, and the post interesting "ewops" appear on the air as guests Saturdays at 6:30 Bin ne alway romzany tbe will feature an all-negro east a Swering questions sent in by listen fro for cash prizes of 1 t0§ Inne move to ¥, Ga. Chica, sen St Cero ROCHESTER wy, BASIC CBS National Representatives: J. P. MeKINNEY & SON February 9, 1942 + Page 45KYW Sells Radio to Philadelphians Art Contest Brings Works by Many Students TO ANYONE who has watched radio and ite relations with the public over the days of its growth, It'must have been. apparent thet fomething was lacking” Rather, @ complacency — a "take - t= for ranted” attitude has been and ie Present in the way the listeners of the nation look at radio Because this is understandable— Deeause every’ product or idea ever created has had to be told, resald, fand sold all over again—KYW to: day is sharpening up all the tools fat ite command to sell the Ameri= can System of Broadcasting 10 every listening family in the Phil Gelphia area How Te Works Naturally, allof radio's blessings and benefits are too longa story to tell at once. Even the full tale of radio's significance in the pret tent war emergency is a volume in itself But KYW, through promo tions’ and public relations eam EMG CHECK FOR $100 ig handed to Shirley J, Hazelet for her prize-winning fentry in the KYW, Philadelphia, contest, “Radio: Sentinel of Freedom", by Leslie Joy, KYW manager. Watching are (0 te ¢) Sarah. D. Morris, who won tNe'426 thind prise; Gordon Hawkins, Westinghouse progrars Supervisor: Reawell Coger, winner’ of $10. special mention; Paul W Shoyer, winner of the $80 second prize pelgra of various types, does In- fend to paint this complete pieure ff American Radio. Not as'an in- dustry patting itself on the back, bt by explaining simply and elo- quently how the American System Sf Broadcasting works, what It brings and what i means to the family of today, and by what right But where to start? This begin- ning toust tie-in with today’s think Ings which is concerned Rret and last with the raging threat to democracy. It seemed to us that 30 oes had Page 46 + February 9, 1942 Jong as men can heer, speak, and think as they please, they will be {ree. So the theme, "Radio: Sent nel of Preedom” came into use. ‘And so, there we were faced with the problem of producing and de livering an important live radio program that in some way could be exclusively sponsored by a loal (oF regional advertiser in any given, Inarket of markets: After € months study we found the answer, and hationelly syndicated live network vadio programs were bor. ‘Strangely enough the answer was simple—for it was exactly ‘that used for yours by the national radio advertiser —who built a not work show at great expense and amortized ite cost against results in individual markets on his net ‘work, bringing "his cost per city down’ to about the price of « good local show. ‘So We, t00, decided to create cither in New York or Hollywood, 4 live network radio program at 0 talent cott ranging. from 88,000 te $7,000 per broadcast, and feed it by direst wire to afilisted stations of MBS from coast-to-coast, male ing it available for exclusive Toeal sponsorship in any market oF mar- keets of the Mutual network, the local or regional advertiser paying only his provated share of the total talent cost, and since his pro: ated share. war based. on the fetual Potential of the market oF ravkets Involved, big name, In per fon network radio. could Ain mediately into the budget of the sinall-town merchant oF the big: own manufacturer, Our plan met with immediate success, both, for ourselves, and four participating spontors. Lat’: tke Took at the record? In 1088 ‘our Brat syndicated program we Produced Morning Matinee, heard Thursiay morning 0-9:45, "and presented by the leading. depart- ment stores in -Amerieas In 1036 By "popular demand we repeated Boring Matinee and enjoyed a 90%. renewal from our original advertisers. To this group we added ‘Additional furniture stores and gro- cory chains in an effort to diver sifY our sponsorship. During these two seasons we es tablished. several. pertinent facts, First—that even Morning Matinee, the mest prevention, live, daytime radio. program ever presented in the commercial history of broad: fasting could not deliver to the Advertiser, that vast arniy of fareer women booklespers, Stenographers, waitresses, sale ‘women, ete-—who, in. themasires during staggered luncheon periods represent an important part of the Store traffic, of the retail mer chant in any community. Adapting the Ideas How to use it? Many ideas were proposed, ‘and our ‘inal decision ested on an art contesty from which we could gain eloquent pie. ure “expressioné of the central ‘thought, and at the same time see for ourselves Just what and how seriously young Palladelphians think of radio. ‘Students of six Philadelphia art schools evidenced interest in the KYW. Are Competition, but no (greater than that of thelr instauc for, who in many eases made pa ticipation « part of their lass cur for the month of November, in turn, made every effort to acquaint. them thoroughly with the subject which they were to put Members of the staff conducted fn inaugural meeting, and followed this'up with almost daly toure of KYW for young artists who wanted te skeioh, we, and lear about the things that make radio tek ‘An excellent board of judges was chosen, including Walter Ke Niele, Vice-president and art director of the Westinghouse ageney, Young & Hubicem; Edward Warwick, dean, Philadelphia Museum School of In! astral Art; Joseph T. Fraser, dean, ‘Pennsylvania "Academy of the Fine Arts; and Walter Antelts, ety arenitect, Philadelphia. Selec: tion of three prizewinning posters and an additional “special mention” PIEDMONT/SEC WFBC 3000 WATTS. ot! TH CAROLINA » DOMINATED BY = GREENVILLE “TEXTILE CENTER OF THE SOUTH BROADCASTING © Broadcast AdvertisingStarts PEARSON APPOINTS Admiracion S , Ni Radio: Sentinel of Freedom ADMIRACION LABS, Harrison, HATCHETT IN N. Y. As ahampoo) tering the last Tam dhe Genie hat Mankind bas aned ‘week in Janey Started e com> HINES HATCHETT, for sve Je Se ee eee eae ton pelgn of one-minute transcribed an: Years on the radio sales staf of eC ria grente: ay be or even aw he euncements on a varying. weokly Jahn H. Perry ‘Astecives, wil join Grater ne mci fi ebony Me thought Fehetule in about abe narieta, the John E. Pearson Ga aaton fis castoma, his babi, bes very Uf eet ‘eeney. Is Chavies Dallas Reach representative frm on March 2 a Whe thease sriny vite at Be bade G5, Newars fustsrn manager, Me. Pearson T'eaverse the eternal ikke suring a 1 tice, Bote no ditasets feta SR seats al Sen ‘Appoi Of Time oF space Tam a Force NBC Appoints Green Setie atta i pte aun ates As Rumple's Assistant ‘ie beateaore KENNETH F. GREENE, ane or Man T wey the motley and the manque founeed Tast week. ‘The company, fistant in the NIC. research. de partment last week was appointed Pt gr ta et ee Mace Rue mouant Secor et Noench, Ant eka RPh tetera feporting ta Harry Rurnple rent: 206 DNTR eter be ag i TPeamel rece? of plvarch ve a a Biche’ it Me Bova Jeenina’ts HAST nto ine orthe Set wae Tether diy in the ‘Signal Caps Peete there are ns alts ts Bok no vv Reserve (Broancasvixc, Jan. 26]. te. Pearson Mr, ‘Hatehett Gf aise or spncefor Tam Relts Me. Greene joined NBC in 1984, Coming Grom the New York Tele which has its headgarter jn Chi Above al hi J gy the Voie the Seatin Phone'co where’ wae s commer: Sayer wil ena: New ork offes Ape aUhe J taht Lett tt Ee Eal'engiteerNorerecenty he was {had 88 tprooneement tate ‘Ra rate Fret ae cit Seisast'to Be Brae Woe eas "Entedng" sedis Pee the ee Dypoune Syrnar sad fe mpond cence, famed regereh Gector for he paper Aa, Mire Hatchet eel Reo te ihe a i lon rel cea es Feet aba is ica ile beet Se ea “in Willan of the NRC ve; and Wet fonr'putseareed to bay seafal digi kaa bern piowolad Stal ronager Yeuving create ew Teac Seteaneferred te the ice ot YON"AMESE Kolted Bee berty Sega Noran'EKersa Sige vector of ongnuntion "ater wo, ear inks Desacy TeRbion Me Wilma wicone Spee ae a det rk or Tam Ratio be stor arecate Sete’ Poetog! SP .sini earch Fov‘is ita eoraa tn ving ‘vas made one month after the start fr the contest. thas been extremely gratifying to bs that art critics without ex: ception have praised the general Tigh ‘excellence of the undred potters and az interpretations en- fered inthe KYW "Radio: Sentinel of Freedom” competition, A wide variety of both colors and idea {treatment resulted, and, a8 contest ales prohibited the use of captions, Slogans, or other wording, sym: bollsm "became. the predominant type of expression. Every coneeiv= Able “school” of art thought and ‘expression was represented, with the outstanding feature being” an abundance of individual idees and AG Franklin Inetitate KYW secured Philadelphia's na tionally “mown showplace, the Franklin Incite, for its "Radio Sentinel of Freedoms” art exhibit, Den 1421, This was run in con: junction with the NEC-Red, Net ‘work photographic exhibit, “Star Gazing", through whieh” KYW hoped to draw the added attendance Gf camera fans in the Philadelphia fren, While a count of attendance A the shoving i not yet avalable, it is known that many thousands viewed young’ Philadelphia's tmn- pression of radio's unique place and Service in the Democratic way of life. Al promotion facilites of KYW were bent toward publicizing’ the Bet exhibit, including: station ane houneements; a. special inaugural program on Sunday, Dee. Id; freamers on over 300 public serv: ice buses; 6,000 "flyer" handouts clube, hotels, ete.; newspaper pub- Tieity! and nearly "2,000. Lines of newspaper advertising; and. 200 ‘ating represented hy Bearaon? “Another newspaper veteran, Mls large easel signs placed in shops pay GARNETT, Lollywood fim pro. Pearson came to radio with KWTO and windows in downtown Phin- ase ia"amcaton ite day BO and KOS, Springdale, Mon and dcipha. ‘ereeprofuery ie talent te rele River several years in Yaris In short, the KYW, “radios faving omed 2, Gerba pach "concentrated on gelting Sentinel of Freedom” eampaign has Aegpeslomy, "Ee fametWer"s ef apot business for these” latina been a success: We who sponsored ilmenite of i peaaie desl we years ago he cet up his Chi- Rave pained a sincere ad'nowe Ror Sries'and teat cone hepresenative found ‘realization ‘of radio's high place as a. vigilant guardian of Freedom of expression—beeper of the immortal Dill of Rights, as several young artists painted it ‘We learned, to, that today’s youth is sincere," seazching, and deep: thinking. And most important, we have confidence that a great segment of the listening. public, too, 1s cognic ant of a deeper appreciation of Fadio, be it KYW's oF not. We be- lieve’ there is an ‘underlying Awareness of the services rendered by radio, a8 summed up by Gordon Hawking, program supervisor of Westinghouse Radio Stations, as reprinted: above WOSH The Voice of Winnebago Land is now on the sir, ready to do an outstanding selling job in the rich, densely populated farm I area of Central Wisconsin. HERE'S WHY THEY USTEN: Blue Network ‘AP News STANDARD Library 18 Hour Operation 250,000 Population in Primary Area Ce Te Sieh AND RICHMOND AY SRD bas NIGHT sds Diversified, Year-round Payrolts BUT MOST IMPORTANT is thet WOSH is operated by old-time radio men whe ance sat on Your side of the desk and know your problems. Let ur show you how we can solve them. WOSH swiss inzconsn Represented by Howard H. Wilson Co. BROADCASTING © Broadcast Advertising February 9, 1942 + Page 47WAYS, Charlotte, N. C. Makes Its Formal Debut WAYS, Charlotte, N.C. was for- mally dediested gaa dali re ional Fes L with Harold ‘Thorns Swner of WISE, Asheville, as ger tral manager. Ron Jenlins hat been fansed program tirestor and Robert B'Righy ehuet engineer” NBS an the Blog Network are’ being cat ia “vith INS news, WAYS was authorized last year to. inter-City “Breadeasting ‘Co, headed by George W. Dowdy, mart ager of Belis Department Store and president of the North Caro: fina "ketail" Merchants Assn. "as President. Other ofteers are (Bevo) Whitmire, anager” of WEBC, Greenville, 8 C, vise pres ders, au Horton’ Boughton, mer Shant,"farmer and esttlerineher of 'Siatewille, (N. G, beeretar frousurer Mr’ Dost ie thea of Hep. Doughton (D-N. ©)" Se ‘Wnitmize will continue sa mariager SEWPG, WAYS ison O10 ke with ooo watia Newspaper Probe (Continued from page 2) not just a matter of raking rules pointing out that administration is Iisef necessary beeusse rules slone fonder the lave ste not adeqeate t9 cover all situations Recalling previous testimony i favor of establishing a "pres lew” inthis. eountyy, he argued. that Since judieialspethols mast be en ployed by an administrative ngeney Invenforeing such a law, the prope. sition itself becomes contradictory ‘Asked by Chairman Ply if he sy any danger im eoneentration of control of the channels of expres Son in the newspaper-radio rela. tionship, Dean Pound said he did not think any really harmful situs- tion could heppen “in a eountry large as thisy" pointing out that he ould ‘conceive. of no community ‘which ‘had no access to news of fadio fare from somewhere on the outside Going further into the subjcet of threatened monopoly af expression, Dean Pound pointed out thst the purpose of setting up an sdminie tative ageney seas to individually handle exceptional ‘enses. ‘There tay be danger of monopoly on the Toeal scene, he ‘argued, but there also is a danger from continging Government encrosehiment whieh ‘oul take the whole country. back fo" the tine before the Bil of Rights. “To snake an exceptions! sitiation the basis of a bard and fast rule Is 4 dangeroot depavtare from proper administrative fune- tions,” he aed, New ‘Time’ Technique COINCIDENT with the change on Feo. 18 from Thursday fo Friday evenings, The Mareh of Tene, spon Soret by Time magazine ‘onthe Blue Network, will change its pro ram technique, Before. ie wat, fe proera drat nahh feived “ron vara parte of the World, but after Feb, I8 the. pro gram’ will be devoted to a single Sststanding ‘vent or phase of the ews. Young’ & Tubieam,” New York, is the agency. WAVE, WINN Unionized NEGOTIATIONS between Local 1286 of ABT, IBEW and WAVE and WINN, Lovigvile, have been Completed bringing to four the nuyns “There ave always evils.” he con ier or tavisille stations now under tinued You cant ehoose between fhe [union's jrigietion, "according *A" and. "mata" without masa representative of TSEW, based on eceatary balances, ‘There are al representative of IBEW, bated on ays diferences of situation ‘that Bill"Blanion, president of. Local "ut be adjusted, The administra 1286, The Louisvile contracts were ive agency considers each ease in Handled by hit. Renner ivduallys the court works on the Se mee Cpe Ys PRed Defines Monopoly > he Abra rrenemeerest ees Page 48 + February 9, 1942 Assignment en Farnham Chicago Attorney May Aid in Press Ownership Probe JOHN D. FARNHAM, "w e11 known Chicago. attceney, joined the FCC last Monday ‘nt special counsel. The nature of his assign- Sent was ‘not announced, hough it'war presumed st would be in connection swith broadenst_ sctiv. ties, possibly the handling of final phases of the newepaper-awnership Old-Timers OLD, OLD TIMES vere re Friday, ‘noraing newspaper: ownership hearing by” Com mitsioner Norman 8 Case and Reseoe Pound, faved dean emeritus of the Harvard "Law School, who was ap- Riedie Committee witnesy Tt vas baek in 1910" and. 1911 when Gov. Case, after wake Ing’ round-the-world tour turned "op among. Dear Pound's select stable of Togal Students. Not having seen | A classmate of PCC. Chaitman fach other since, they found | Janes Lawrence Fly st Harvard in Plenty to. talk about—Dean | 1926, ir. Farnham formerly, was Pound had lng since become cone of America's great legal minds, and ir, Case had mone fn in’ pablie service t9 hol the "Governorship of Rhode Island for Gre youre and am FCC sommmisnionershin for sl: host eight Years: t0 date withthe Securities 8 Exchange Commission, He is now « apecial associate in the law Grn of Pope & Ballard, Chicago, which maintains Washington offces He was a mem= bey of the SEC legal stall from 1954" until 1997. aad supervising sttorney from 1998 until 1097 Mas" Aid in Kepore Me, Farnham expects to be sith the FCC. for not more than six onthe. He observed hearings in ident to. the license renewal of WGST, “Atlante, Tast ‘week, but whether he wil participate n'these proceedings, involving the policy faeve of tation leases, was not indicated, “With the newspaper wnership Inquiry abet to. drave to close, fllowing: completion of afirmative testimony last Friday, Iwas Uhooght in cine quarters Miz. Farnham might participate in the drafting of the PC's report. Born in St. Pal in 1901, br Farnham wat admitted to the New York Bar in 1935 and the llinols Bar in 1998, He received bis B.A, from Harvard in 1993 and his legal degree from Harvard Las School in 1026, ab classmate of Mv. Fly. principle of general rules that ft Fost ofthe eases.” "Asked by Commissioner Craven it he saw any logie in the FCC denving an applicant # brosdeast tng lcense because it might result in» monopels, Dean Potnd eos Tented, "Sometimes T think me. hopaly is something sos throw at oineone to give him a bed nave.” Continuing ‘along this line, and fanawering. a. query. by Chairman Fly, he said the I-l situation ap- peared to be “exactly the kind of fase calling for iniividaally con Silered.trentment by an admis tative agency” "It is pretty hard to'make any general ‘ole for country as large as this” he added. “As a general. proposition, these cases should be considered aa Indl idoal situations” esponding to erees-examination by FCC. Counsel Harris, Desh Pound observed. that preckiding certain individasls of rospe mounted to eneroachrsent on the Brineiples of the First Amendment Mand if it ean be avoed, it should be avorded” Tashing out at the idea of & new concept” of Treelon of speseh and press, Dean Pound pointed to the State-domsinated press and ra fio of Burope today, declaring that breakdown of individual free. dome ts. step toward autocratic fontrol of Government, The argo- tment of the autoerst, as he mover {in on individual liberties, bas al ‘ways been, "Tam the best judge ‘of public good”, he reminded, ad {ng that “tf the tendeney of those swith power to. reach for, more power" TESTIN Reach a big chunk oF ILLINOIS... do your testing thru the DECATUR station Throckmorton, Shannoi Given New RCA Posts GEORGE K. THROCKMORTON, president of RGA Mfg. Co, Cam tn has een elected

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