WL hy MAY 24, 1943 4 PRIGE 15 CENTS | @Y The wostiy » yo CO Le ae = aeThe Hal levte Balllefteld Dikiding IS IN WWL-LAND And so are 10,000,000 customers from 5 different states Ny 50,000 WATTS, a elear channel, and five \ times the power of any station within Innndreds of miles—that's WWL! IF THE DEEP SOUTH is on your pro gram, just one station will do the whole job— Lik ame) te 7A 50,000 WATTS—CLEAR CHANNEL The Gresest Sellag POWER in the Seut's Greatest ity es afi VOL. 24 » NO. 21 MAY 24, 1943, CONTENTS Senate to Open Radio Legislation Probe 9 U. S. Coal Discs Must Be Sponsored 10 Dise Appeal Slated for WIB [ASCAP ‘Asks Spot Revenue Cut n Court Upholds KOA Hearing Right 2 Summer Replacement Programs - 2 Time Tne. News on Atlantic Network “4 Religious Group Plans Award... “ Bandino Named Manager of KDKA 16 AAAAs Told to Face Manpower Drain _ 16 Spots Get Big Play at Radio Luncheon 18 U.S. Rubber Adopts Symphony Policy 18 House Cuts FCC Men from Payroll 26 CBS ‘Listening a 34 BLUE Analyzes Serials Audience “ IRE Gives Details on Planning. Board 46 Garey Goes Ahead Despite Dore Move 48 WPB Standardizes Repair Parts 49 WGAR Wins Avard for Fire Prevention 1 WPB Plans to Ease Tube Dearth 4 DerarrMents Azensiee 40 Guenivorial so ‘Aeeney Appoinimonts 43 Newort Accoune 32 Bihind the Mike ---—— 32, Merchandaing a Claifed Adversmente 53 Personal Notes a 2 ‘Adverties 3 Hix Cartoon a KOIL «.» most economical buy Must! ct] For Outstate Nebraska - rate“YOU SHALL HAVE MUSIC”. . . AND MUSIC PROFITS ASCAP RADIO PROGRAM SERVICE 30 Rockefeller Plaza, New York City WMEX Ropert L. Munnar, Drrecror Ravro PRockan SERVICE ASCAP 80 Rockereiusn PLaza New Yorx Crry, Ne Ye Dear Un. Mornay: ‘Ir 18 WITH GENUINE DELIGHT tHat I INFORM YOU OF THE PLEASANT RESULTS oF rovs scrrer snows, "You staut nave Mosro", ‘Tue SCRIPTS MAKE UP 4 REGULAR FEATURE SHOW ueanp sacu Honpar svavive at 10.50 oven rz Statrow, 4xD I SHOULD LIKE 70 QUOTE IN PART 4 RECEN? LETTER RECEIVED FROX OVE OF OUR LISTENERS IN REGARD 70 THE PRODRAM. “SeseeeuseI? WAS A GRAND PROGRAM AND BROVOHT BACK MANY PLEASANT UENORIES THAT WE ALL LOVE 70 RECALL, {THE ANNOUNCER WaS SPLENDID WITH HIS EASY, NATURAL WAY OF INSERTING HIS OMW COMMENTS TO AW ALREADY EXCELLEWTLY WRITTEN NARRATIONs"” Tug sHOW IS ON 4 SUSTAINING BASIS awD IS Owe OF THE MOST POPULAR NOW HEARD OW THE AIR, OF THIS TYPE. Yours siwcrngLy, Desona By Spar 4ss't To pRocaax DInEcton BROADCASTING Mey 24, 1943 * Page 5Biggest Listening Survey Ever Made in America’s 4" Largest Market!” Impartial Radio Research Paid For Coopers: tively Proves WAAT Invariably Delivers in North Jersey The Most Listeners Per Dollar! Sa smart time huyer you owe it to yourself to send for « detailed report (by 14 hours periods) of the latest Continuous Listener Survey in America’s 4th Targ: cst market — conducted hy the Pulse of New York whose monthly surveys ate paid for cooperatively by all major stations in this area. This survey proves conchisively that although WAAT does not deliver the most listeners in North Jersey ~ it invariably delivers the “Most Per Dollar.” No wonder leedin, “on the beamn"—are placing more new national busi an ever before on New Jersey's First Station! Tt pay you to investigate! Write, wire, oF tel Executive Offices, Hotel Dougla salvertiers ave gettin 2nd Largest Audience Between 12 noon and 6 P.M. In America’s 4th Largest Market wine. ae remortehSey 22 ig ath tears = " : wi buy BONDS with SEE®, WHAT YoU save — SMA | RY BUYERS “DOLLAR FOR DOLLAR Lo NORTH JERSEY’S BEST RADIO BUY!” his marker contains over 3¥6 mil bined — ‘mond, Hartford, Des Moines, Page 6 « May 24, 1943 BROADCASTING © Broadcast Advertising* TEN THOUSAND WATTS ON 1010 KC.* * CLEAR CHANNEL * NEW RCA 10E TRANSMITTER * THE ONLY COLUMBIA STATION IN ARKANSAS ¥* THE ARKANSAS STATION WITH THE GREATEST COVERAGE AND POWER Represented Nationally by the Katz Agency, Inc. NEW YORK # CHICAGO « DETROIT ATLANTA # DALLAS * KANSAS CITY * SAN FRANCISCO BROADCASTING © Broadeast Advertising May 24, 1943 + Page 7ONE OF A SERIES PRESENTING THE MEN WHO MAKE FREE & PETERS STATIONS J. DUDLEY SAUMENIG SALES MAVAGER, WIS, conunpra i would assure the success of a station in Rochester, say, might mean its ruination, say, in Virginia or Nevada? Well it's x fact— and it’s proof that you can't buy any station just on the promise of power, or locaton, ‘or kilocycles, It's management that makes the station. Here at F&P, one of our biggest jobs is to know about the management of the vasious stations in all the markets we help serve. Knowing those facts, se are in an ideal poi tion to help you choose your stations effec: tively. Are you availing yourself flly of the {information wehave oryou, herein this group of pioneer radiostation representatives? FREE & PETERS, ING Pioneer Radio Station R ‘Since May 1932 ‘epresentatives na Witént SONGYER, res Page 8 + May 24, 1943 BROADCASTING © Broadcast AdvertisingBROADCASTING Broadcast Advertising: VOL. 24, No. 21 WASHINGTON, D.C, MAY 24, 1963 $5.00 A YEAR—I6e A COPY Senate to Open Probe on Radio Legislation s i fg Novi Miles, NAB pendent; sult of Congrstinsl sugzstnn, Industry United As gums ats: as raat) Sey faaatet tT (yeaa an ewe ee Teamaaljeiiek SE'MBC purer Chan dante tees | BACHE” ah ct We ‘Ul Committee fiteyairman et'the board of the Fly, however, saied lst Monday | onvrtow ¢tucaay: hay) 2 BLUE. ‘Whether Mark Woods, he thought there wat no reason for | before the 22-man fall Senate Is Called BLUE. president, op Miller Me: fend that he would | Interstate Commerce “Com: ALAST-DITCH effort to off- Clintock, MBS president, would ab- ‘dilatory tactics" aie, inthe Caucus, Room, ~ sweeping Sutsone Pest was not cleat lst west. Hy "After the ease in favor of logs- a a ping Sup thought MBS would make no lation along lines of the White- urt decision in the network appearance unless the send af the Wheeler bil is presente tf Pre cases through legislation de- teatinony by the competitive net- tuned’ Commission witnetes Wil tonomoas divalons apd wih care signed. to. break the FOta wotkemade fettine eatimony de- appear, ed by Chaltman Fy. He anemous divisions and with dear; n Eie"Gppoted new tglaaion gh af CUUEMRES fs $0 the spe newly - sanctioned strangle. counts and ‘had denounced the Gne'threerman division would har hold on radio will be under "Fosgivas th in the jnduery Sanders‘ tm the House inst srt Qe qi" eataty gay gre by a vistually vaited ag: 4. tie impact of the’ Suprens) san as untimely end unmet fasting thd the ether only. thos taken by a virtually united in- Goents opinion was fel. Nevpett. "Many af the featurce Saving ao with common carvers dustry with the opening of tions had been fied with the Com: Sander Bill wich compact sug. RANE f0 Go with common carriers, hearings tomorrow. (Tues- tsion sealing bectponement ot gestions of ihe Federal Commun. Senate ‘Ofiee Building, "ai tive oficer. the regulations. A'delay is still ex- cations Bar Assn. are incorporate day) by the Senate Interstate Seuedr either through Commiason in the. White Wheeler measure. to NAB Board Meeting Commerce Committee on the fetion'on its own motion, as a re- reorganize the FCC into two au. Indieating the widespread indus White-Wheeler Bill (814) try interest was the action of Me. Following sessions in Wash- Ne Ee es ited aa aoa : Mag ibe prerae ora et {ington all last week which saw in Washington eeriy next month no disposition on the part of Pantatiag s expected he 28: the FOC to postpone the June eerie lareesal eae U effective date of the chain BEE ht moringn ot ablery epsntins plans ere completed Swgiien for presentation. of an. industry ‘Members of the Tnterstate Com- ase supporting the White-Wheele wweree Committee are (Democrats) Bill, with modifications geared di Chairman Wheeler; | Smith, | of Fey tard tng othe ape ‘ended "the Stprtme Cnet fan, and ott Sey the Sentilles foie at of the Foc roglnory nuns the NAB Loghiatin conte stern allday meting te Waste Ieee lag Weanerays thas elegans ne Sly hove st Fret inkei Fall Commitee ley, of Kentucky; Bone, ston: Truman, of Mis Souris Andrews, of Florida John fon, of Colorado; Hill of Alabama: Stewart, of Tennessee; Clark, of Idaho; Tunnell, of ‘Delaware; and MeFarland, of Atizona. Republi cans are: White, of Maine; Austin, Sf Vermont; Shipstead, of Minne: Sota; Tobey, of New Hampshire; Reed, of Kans South Dakota; Brooks, of Mlinois Hawkes, of New Jersey; and Moore, of Oklahoma The NAB Legislative Commit- tne, which will Keep constant watch fon the legislative hearings, com prites Me. Miller, chairman; ‘Don S'Blias, WWNC, Asheville; Clair R. McCullough, WGAL, Lancaster; Samet D. Shouse, WLW, Cincin. hatiy. Franke -M. Russel, NBC Washington vice-president: and Joseph H. Ream, CBS vice-prest- ‘dent and secret ‘While the fiveman Senate sub- committee was designated to con- duet the hearings, it was announced last Thursday" that Chairman ‘Wheeler had asked the full eommit- "The hearings are expected to run tee to participate Becduse of the at Teast two weeks, Among the wit- interest expressed by committee nesses definitely slated to appear ‘Wien Soper nD Nevo embers in the Proceedings and Seen a5 particularly significant ‘was the action of Chairman Whedler (DeMfont.) subeticuting the fall Ine ferstate Commerce Conmimittee of 22 men for the hearings, In leu of 4 fiveman suboommittee, named arly in the cession to consider the White-Wheeler Bil.” Action was taken. because of the widespread interest on the Committee in, the legislation andthe impetse given the whole subject by the far-reach- ing Supreme Court opinion of May 10, upholding the FCC's right ‘to regulate contractual relations. be tween networks and afliated sta. ont and’ aleo inferring broad powers covering all aspects of radio {othe Commission, BROADCASTING © Broadcast Advertising May 24, 1943 + Page 9Decaute of the added importance given. the whole subject by. the Sweeping Supreme Court decision in'the network cates, Members of the subcommittee, in addition Chairman Wheeler and. Senator White, are Hill (D-Ala.); Clarke (Deldane) and Austin (RV). ‘Though there was” 0 formal ‘agenda, it was evident that Indus try spokesmen, rather. than the FCC, would appear fest. The hear ings ‘will be im the Caseus Room, Auditorium’ in’ the ‘Senate Offee Bide. ‘Tentatively slated to appear fist ‘wil be the Federal Communications Bar Assn, original sponsor of the Sanders Blin the House last eas sion, some of the terme of which were Incorporated in the White Wheeler measure. Herbert M. Bing: hham, chairman of the Tegistative committee ‘and special counsel for the Petrillo Investiga- ton Subsommittee of the Senate, ‘wil be the association spokesman swith "the opening statement by Horace L “Lahnes, ‘president of OBA, Press-Radio Group Mr. Miler will be ehiet spokes- man ‘for the NAB and probably Will be followed by Messrs. Tram- melt and Paley. Whether President Miller McClintock, of Mutual, will Appear was not certain last week: ond “Also expected to offer testimony in favor of restrictive legislation [s the Newspaper Radio Committee, which has oppesed. proposed FCC regulations designed to foree di vvorcement of newspapers from sta. ton ownership. Harold V. Hough, WBAP-KGKO, Fort Worth, has called a meeting in New York May 51 of the steering committee of thie troup. It will then be" decided Srhether the committee will meray Submit a weltten brief oF authorize 1 personal. appearance in its be- half, Sydney M. Kaye, of ‘New ‘York, is the committee's counsel. ‘The FCC's principal case, prob- ably in opposition t0 legislation at {his time, will be. presented by Chairman’ Fly. His” appearance, however, has. ot heen definitely scheduled. ‘The minority viewpoint fon the FCC, in favor of legislation {for clearcut inttructions from Con- gress, may be. presented both by Commissioners TA. M. Craven fand Norman 8. Case, who have con stituted a consistent minority and who signed minority report on the chain -monopaly regulations ‘when originally issued May 2, 1941 The NAB Legislative Committee, at its meeting In Washington last ‘Wednesday, ‘considered "proposals regarding suggested amendments to the White- Wheeler bill a8 draven, designed to clarify the limite of the FOC's functions. Broad new authorities granted the Commission by inference inthe Supreme Court's opinion would be restricted under these proposals, to come within the Congressional purview All business fand contractual relations of broad asters would be excluded, along ‘with control or influence over pro- rams. Carefully guarded would be Page 10 + May 24, 1943 U.S. Coal Dises Must Be Sponsored Interior Department to sc5 sycietions:¢ The original mes Provide Programs Pues Administrator for War, mailed (0 dealers to inform them org wel} ie} Gf the free discs, stated they are TRANSCRIPTIONS to be used Separate from OWTs. trarset only en a commercially sponsored tian, distributed to, 650, stations baie ‘on local stations have been “The OWI nadie material i belog Brepared by the Radio Section of ured by stations without charge the" Interior ‘Det. in. connection patriotic contribution” the meee swith the Order Coal Now cam. tage stated. “In view of the contri- Fuaign, The dises are being supplied Eaton af free time which the radio Free io coal dealers all over the industry ig making toward the Or- country. Shipped express last week, der Coal Now campaign?” wrote they are now in the hands of coal Mr. Gray, “we have a distinct une eaters in about $00 loalities. derstanding with, OWI. that tree ‘Tied to the OWT national eam- time will not be requested for the paizn, which began early this records offered to the industry by ‘month to urge summer coal orders this circular... we cannot expect Through’ thousands of free radio radio and OWI to keep the came spots, the discs have been made paign on the air continuously this available to help with focal coal summer, and with tis in view, We tivertising campaigns. Messazes do believe the recordings described direct selling Job, emphasizing here will take up when the OWT fhe coal dealers ole inthe wat schedule patsee im mid-June . ‘fort, with provision for local com: ee tmerelal announcements The etter sscompenying the Not for Sustaining transeriptions suggests that deal- (On the inbel of each record is a ers get in touch with thelr Toes] special ‘notice: "These programs radio stations and have the recards fare NOT to be used on sustaining played so they ean make a selection Programs but are for the exclusive tot thelr needs. No description of lie of commercial programs pre- the transcribed. material is given ented by local dealere or coal deal- Therefore, to find out whet the ‘the “no censorship” requirement of Also acting speedily, three of the the statute, four major networks called mect~ "At the all-day session, in which ings of their advisory afiliate com. ‘Messrs. Trammell, Paley and Kes: mlttes for Washington within the ten participated during Iuneh, it vext fortnight. Both NBC and CBS twas ‘agreed that a militant cams have called their afliate advisory Daign in favor of new legislation committees for sessions. in’ Wash- Ehould be embarked upon. Follow. ington today (May 24). BLUE: had ing. the session, the committee is. called. its committee together for sued its strongly-worded statement June 2 in New York. MBS. sald ‘iting the Supreme Court decision last weekend it had "no. present fs giving the FCC "broad and fan- Plans. fastie powers.” ‘Messrs, Trammell and Paley ‘President. Miller, following the were in Washington practically all meeting, notihed tke 26-man board last week and conferred not only atthe AB that'a meeting would with Chairman Fly, ceparately, but be called in Washington about Sane also. with Senators” White.” an Land to prepare for the session, Wheeler. Messrs Keston and Ream, He cited the great importance of a2. well as several other network ‘he ‘pending logislation and. the ofcals, were in town earlier in the need “or expeditious action, (Continued om page 48) NAB LEGISLATIVE STAND FOLLOWING is the full text of the statement jasved by the NAB Legislative Committee, after Ite allday wecting in Washington May 18 ‘The Supreme Court decision of May 10 places broad and fantastic powers in the hands of the FCC. "The decision hands over 9 the Commission complete control of Droadeasting. This Government agency now has the power, whenever it ‘wishes, to determine sthat the American people thal! and shall not hess, ‘whether it be news, music, drama, comedy or politial broadeasts. ‘The Syorld's last remaining system of free radio has been broveht under come Blete Government domination by this decaion, a condition which previ- fusly hae been bitterly deplored by the people and the press of the Onited States. "eThis result, astonishing to the radio industry and the public alike, emerged from’ a ease purportedly concerned only with the power of the Commission to regulate contracts between stations and networks “phe decision went far beyond these issues and eonetituted an hitherto ‘unsuspected interpretation of “publle interest, convenience and necessity” by the majority of the court, with strong minority dissent. New legisla- tion is the only hope of free radio In America programs consist of, dealers are ex- pected 0 contact their Tocal st Consisting of three 16-inch discs, the program material includes a ouncements, music and dramatic programs. First transcription cai Hes 20 4S-econd dramatized spots. Second carries three foor-minute Aramatic programe and one 12%. ‘minute musieal program, Pirates 2f Penzance. Two 12-minute nasi” shows, Spanish American Festioal and Oli-Time Music Festival, are transcribed on the third dine, “The radio industry ie doing an outstanding war service in helping fo. stimulate "public cooperation ‘with the Governments efforts to get Deople to order thelr coal now and [ore it anit ean be made available to them this summer,” said Mr. Gray, “The adequacy of the Nation's coal supply for next winter will e- pend in large part upan the wicoeas Of the ‘Order Cos] Now campaign, in which the radio industry is co” ‘operating heartily. “The effectivences of the help of the radio industry was. clearly demonstrated in a similar eampaign Inst summer. The success of that campaign was a major contribu- tion to the adequacy of last winter's fue supply. "want to thank the radio sta- tions ‘and networks for their fine cooperation in helping to meet the oa! problem.” Churchill 27.1 Rating PRIME MINISTER Winston Gharehil attained a rating of 27.1 for his fourenecwork. addzess. 40 Congres May’ 19, according to ‘a survey made by C. E, Hooper te, nd relensed by CBS. Pigure ap: Froscheg, the. rating for President evelt's Congressional. message Jane 7 reported at 21.7 or an eati= iisea00 listeners Mr Meservey a Major DOUGLAS W. MESERVEY, form. Gr aasistant ‘chief of. the OWE Raglo Bureau, last Friday ‘wae commissioned « major in the Army ‘of the United Seater and re ports to the Bie ary Government School at Ch Tettesvile, “Van teday’ (May 24) Hetert ow: ‘April 1 after 1 months. of Got t bervice, He joined OW Mr. Meservey on leave of ab- sence from NBG, Where he was a8- stant to Bertha Brainard, man- ger of the network's program and {alent sales department. At Char= lottenvlle, Maj: Meservey will join Ma} James. Hanrahan exzcu tive vieespresident of the Scripps Howard Radio Stations and WHES, Memphis, who reported to. the School on May 14 BROADCASTING + Broadcast AdvertisingASCAP Asks Cut From Spot Revenue Per Program Use Held Violating Agreement BROADCASTERS who have tek: fen out per program rather than Blanket ‘licenses for the "ose of ASCAP muse were notified. last week that programs ‘of ASCAP Imusie preceded or followed by spot Shnouncements "are "commercial Programe under the terms of the [icensea and that the stations rust pay ASCAP a percentage of the evenue from such anrauncements in accordance with the licenses pro- ‘itons Explaining that after more than ‘a year's experience in checking sta. tion logs and accountings ASCAP ha found “certain practiees which are contrary to the language and Spirit of the agreement,” the let ter states that "many stations are not accounting properly due to ‘misunderstanding as te what con: fitstes a sustaining and what con- ftitutes a commercal program. Amenable to Percentage "For example,” the letter con tinues, “a musical program_con faining compositions in the Soci. {y's repertoire which is preseded or followed by a spot announcement 1s a commercial Program under the local station program commercial license. ‘The income from auch spot Announcements whether they Pre ede or fallow the musical program js amenable to percentage under Tocal” station program commercial Heense. “There should be no minunder. standing on this point because this ‘question was -digcussed in. detail time and again at meetings of the broadcasting industry all-over the United States and the interpreta tion of the contract in connection ‘with this type of Income was made perfectly clear and the Society's position was. relterated over “and ‘ver at cach of these meetings. "The only exceptions or modifies ions of this understanding. were contained Ina letter sent 20 all broadcasters by the. Independent Broadcasters, “Ine, subsequentiy called Network “Afiiates Ine, n- der dave of October 17, 1941, in the fontents of which letter ASCAP fdvised the stations It concurred, Tn that letter” an exception was rmade for spat anncuncemente be ween completed programs at ‘sta- tion breaks.” We understood that this exception would cover only fuch “announcements ar Bulove, Longine, and. weather reports (Geen permitted) and slmllar a nouncements,” NAB Opposed Despite ASCAP's claim that there should be no misunderstand: Ing. on this point, there is. bound tobe, since the NAB only la month jseued to ie members wit ASCAP per program contracts special music bulletin [BnoAncast- ING, April 12] stating that "There ‘gno basis for asking for compense tion’ with respect to contiguous programs which do not use ASCAP ‘and also declaring. that both “he consent decree signed by ASCAP and ASCAP's per program Ticenses are clear on thie point” Citing the same type of example fs that used by ASCAP, the NAB Bulletin sid: “Ita station pre fents a fesminute newscast, {0 Towed by a sustaining. program of ASCAP music, ASCAP is entitled ‘nly to, the sustaining fee on the ‘ASCAP musical program... The local station program. commercial Ncense issued’ by ASCAP. specif- cally provides that compensation ‘hall Be paid only on local commer- ‘ial programs which utilize ASCAP ‘rusie, and. local commercial pro- {rams are defined to mean a local rogram in connection with ‘which f sponsor pays for the use of the broadcasting facilities of the sta tion, Ineluding’ partiipating pro Subject of participating pro- irrams Ig also raised in the ASAP Fetter, which states “The entire In, come from socalled ‘participating™ programs, ro matter the duration thereof, where'sueh programe con tain compositions inthe Society's repertoire is amenable to percent- age under our lleense. However, there is one exception and only one, fthere is included in sueh “partie ating” program a complete fteen mingte mnewe Droadeast which 1s fponcored, the income. from such eweeast ‘need_not be accounted for. This exception was Provided for in the nid Independent Broad: casters, They letter.” Paine Had Agreed ‘On this pont, the NAB Bullen quotes from a" letter ‘written. by the NAB to ASCAP and “approved In substance by Mr. Paine” (John G, Paine, ASCAP general manag fr), which states that Ifa particl- Dating program containing music, ews, ley, ia listed, nnounced find Billed as one program, theo tion is obligated to pay’ ASCAP. on, the entire Program. “fs however,” the NAB letter Early Appeal to Labor Board Is Seen in AFM Disc Strike WAR LABOR Hosrd intervention in the recording strike wat fore seen lait week after the abrupt break in negotiations between AFAC and. transcription manufacturers because of the “aveondary boycott” proposal of APM President James "Petro ‘While formal action will await f meeting of the. transeribers in New York Tuesday or Wednesday, it. was openly predicted. that no other course of” action appeared pen and that every effort to reach fm accord with the union head had fatled A. "Walter Socolew, New York attorney designated to. 0x plore. the whele subject of legal Feesedy, was, in Woshington last ‘week but made no commente pend- Inga report to the transcribers and their legal counsel. “Business Suicide! ‘The last Petnilo proposal—that transeription companies agree to ‘withhold their recordings from any ation ited ap unfair by APM ‘was refused a8 "business suid as wall as “doubtful legality". This Droposal, it wae felt, would. give ‘APOC the same sort of stranglehold fover independent. stations that. it has over network afiliates, perm Ung. Petrillo to. “pull the plu ‘whenever he concluded, a particu lar station was "angaie” by falling ta accede to union demands In the hiring of staff musicians or for most any’ other reason. ‘The recording strike, which be- ar, Aug. 1, has been’ decried by SMilals in publ Tite as well ax inthe Industries affected. The Sen BROADCASTING © Broadcast Advertising ate Interstate Commerce Subcom: Inittee, headed by Senator Clark (D-ldaho}, which has been marke Ing time On its inquiry into AFBI pending the negotiations, now may ese its hearings. Senator Clark id lact Friday, however, he would Await the decision of the transerib fra regarding an” appeal to. the Labor Board, and the views of the NAB on resumption of the hear ings which terminated last Jenu- sty after appearances by Petrillo fand Joseph A. Padway, APM gen. ‘ral counsel. Also in Washington last week, in connection with the AFM. situation fae well an other matters, was Syd ney” M. Kaye, chief counsel for Nap on muse activities: The NAB ‘consistently. hae urged. the. tran feribers to. appeal to. the. Labor Board, particularly in the light of the Federal court decison in Chi- ago last fall holding the Petrillo Sena “labor dispute”. Rejection of the Petrillo boyeot® proposal constituted the second ime an AFM proposed. plan of settlement had been rejected. The fst, In mid-February, provided for a tax on each recording to be paid bby. the recordert for purported ‘“Gnemployment relic. This would have been in addition to the Pegu- Jar union seale (highest in the feld) paid AFM members for re- cording engagements. Both record ‘andfacturers. and. the. transerip- Hon companies rejected the. Aest proposal. The record. manufactur- fers: previously had broken off ne- wetiations, concluding. they were fstile. continged, “his program fa broken Gown Into a mumber of separate Sroeramty for" instance, ‘with ews period segregated {com the Dortion of the program whieh uses SCAB mune and the portion of the: program whieh sees ASCAP susie segregated from the Portion Gf the programm which sees BBM, Pip. and other msi, to that there will be a number of separate pr rane instead of one Program, Substantial saving may result the station, and. this should. be sonsideed by all station. The ASCAP letter, dated May 18 and signed by Me. Paina, points gut that ASCAB hs cleaved manic for Broedcasting by the milltary fnd ote government. ageneler, BIE that tuck clearances were for staining porpones ony ‘Accordingly, when such broad- cast ie used other than a8 2 a0. {ining program it is not cleaved rough ‘the Covernmental gency Fernishing the programy bot is A Tegtlar ation brosdeast. and Should be treated accordingly” etter ‘continues thatthe re- duced amount of logging informa= fiom which we agrond with the Ta ependent Broadcasters Ine to a= cope, ie not. proving stleactory, ‘hulas matters now stand it would Sppear that the information te fulved to be fornished under the ontract as originally drawn lin fact the atecitetinimum we feed, However, the Society In is Scere to operate with the radio industry did agree to accept a sub. anti reduction in the informa: Ton required to be furnished. “Toartsinly_ thie ceoperstion on our part should eit. cooperation Ger your (part and. the Soclety Should not be. expected to accept lest information from sations Athen, im face 1 needs more. We ‘nose insist that all logging reports Iust conform cmpiseely and. in Sli'detail to the agreement as In, terpreted by the sald TBE letter” ADMIRING the Henry Hadley Medal awarded to Dems Taylor Gight), ASCAP president and CBS fusle commentator onthe Phil hharmonie’ Symphony” brosdeasts ae Mrs: Henty Hadley, wite of the Inte founder of the Netional A {for American. Composers nd Ci ‘actors, whieh confers the medal, ‘tnd Gene’ Buck," composer, and member of the board af ditectors SE ASCAP, who received the award fn a previcus year May 24, 1943 + Page 11Supreme Court Grants KOA Hearing Right Allocations Given Protection by 42 Ruling INTEGRITY of existing broadcast allocations was preserved in large ‘measure by the Supreme Court last Monday in t decision preventing the FCC from modifying coverage or service of station without prior hearing and with the burden of proof on the applicant. The 42 ruling against the FCC came. inthe KOA-WHDH. care, ith the court upholding. the con: usin of the Coure of Appeals for the Distriet of Columbia that. the clear chanel Denver station had heen denied hearing and the right {0 intervene in the PCC. proceed. Inga, which resulted in the break down ‘of 880 Ke. a8 @ Class I-A channel and the “sesignment of WHDE, Boston, to fulltime on that Frequency. Upholds Hearing Right In essence, the highest court's ‘opinion means that the FCC eannot authorize new station assignmente ‘hich tend to modify the service of existing stations without according ull right of hearing from the ber inning. The borden of proof thus fe'placed on the applicant station. ‘The end result, according to legal ‘obeervers, may be the seme but the FCC "cannot grant applications ‘without the participation of those Stations which might be adversely affected, ‘ersed the FOG and remanded the fase for further Rearing. The Com- mission then appealed on certiorari fo the Supreme Court. The cate regarded as of importance beeause it makes hearings mandatory in all fates regarding madifiention of Iie fense where interference of any ubstantil character it invalved, "The ruling in the KOA ease came ‘4 week fellowing the "Supreme Court's momentous decision in th network cases upholding the FCC's Fight to issue regulations control- Ting contractual Felations between sifliated stations and the networks. The two cases, however, did not overlap, FCC Chairman James Lawrence Fly stated following the court pinion, that he assumed the ense ‘promptly’ would. come back 0 the FCC for hearing, 20 that NBC could become a party. He said he ‘vas not attempting to interpret the decision beeause he hadn't studied {tHe added it was hie understand ig that the substance of the de: cision went only to the matter of Tearing. authority over business broadeasting in the May 10 opin- fom In the May 17 ruling its eu Page 12 + May 24, 1943 WINS KOA FIGHT MR. HENNESSEY thority to allocate facilities without regard to. interference, however ‘Small, which might result to exist Ing. stations, was restricted “with {ull hearing rights accorded exist- stations which would be ad versely affected. "The majority opinion in the KOA. case was written by Associate Jus tice Roberts and eoncurved in by Chief Justice Stone and Associate ‘ustices "Reed and Jackson. A trong overall ditsent was handed flown by Associate Justice Frank furter, supporting the FCC's pos tion throughout. Associate Justice Douglas concurred in the Frank. furter dissent but tubmitted a brief written opinion of his ewn on other aspects. ‘Associate Justices Black, Murphy and Ratledge did. not participate, the later because he was a member fof the lower court and wrote the ‘majority opinion of that tribunal In the case. Asrociate Justice Black did not participate presumably be- cause his brother-in-law, C.J. Dutt, is member of the FCC. Astociate Justice Murphy was absent at the time of the argument due to illness. ‘Under the court’ ruling, WHDH, BLUE Network outlet in Boston, could be required to return to its ‘aytine assignment on 850 ke. No stay "order, however, has been pressed by NBC, as\leensee of KOA, Sinarly, the FCC has au- thorized “the removal of WW, ‘Akron, to Cleveland, with assign” ‘ment on the seme channel, resulting in further breakdown as a I-A ‘lear, Whether NBC will press for leating of the channel and is re turn to 1-A classifeation was not Indicated Inst week Presumably nothing will be done until the court's mandate comes down in 25 days, oF about June 11. The FCC, through the Solicitor General, alo, if 1 chooses, can petition for re: Several Replacement Programs Ready To Fill Gaps Slated for the Summer WHILE a number of network ed- vertisers ‘were atll indefinite ast wreck [BxoAvcastiNo, May 17] tthe statue of their programs for the summer months, new replace- rents have been set Up, and sev- tral periods appear to be slated to Sev abandoned by. their regular sponsors until the fall General Foods Corp, whieh last year "continued Mazioell Howse Copee Time on NBC under a new format with a change of product ‘throughout the summer, will be off the sir from July 8 to Aug. 26, with no replacement, and definitely Giscontinue Aldrich Pemiy for the ‘aly 8 to 29 period, with no replace. ‘ment planned. ‘Kraft Cheese Co. has decided on ‘a hiatas for The Great Gildersleeve from July 4to Aug. 22, and has not Indicated. plans for a. substitute Gracie Fiatds will give her last broadeast for the summer on ELUE for American Cigaretto & Tune 9, But replacement plans are stil under discussion. On the positive side Brown & Willlameon Tobacco Co, is eplacing Red. Skelton. on NEC, Taevday, 10:0-11 pam, with a former NBC show titled Beat the Band. Summer Serica, which starts June 18, will Feature Hildegarde, nightclub chanteuse, as both mc. and singer, Wwith Bob’ Grant's orchestra sup” Dying the musle Parker Gibbs will direct, show originating in “New York” Agency is Russel M. Seeds Co, Chicage. Dinah Shore, singer, and. Paul Whitman, band leader, and BLUE director of musi, are definitely set {for Standard Brends summer sub- ftitute for the current NBC Chase Santorn Hour. First guest artist will be Eddie Cantor, May 30. Agency is J. Walter Thompson Co, New York New England Plan From the New England Regional Network, J.B, Williams Co, Glas- ‘onbury, Conn, will take its current rogram Adventures of Nero Walf, ‘based on Rex Stout's mysteries of ‘the same name, and place it in the BLUE period currently occupied by the company's True or Palae which wwill'be off from June 28 to some. time in September. Firm is filing the rerulting vacancy on NERN Full text of majority opine Jon “in “BCC. ye" NBC ine, (ROA), page 20° Abstract of Alssenting opinion of Justice Brapkfurter, page 22) Text of Douglas ‘isschi, page 2 hearing, though such grants are ‘The case was argued before the court April 8 by Philip J. Hennes: sey Je, member of the law firm of Segal,” Smith & Hennessey, for NBC-KOA, and by Paul A. Freund, special assistant’ to the Attorney General, for the FCC. Tt was re- garded as a significant vietory for radio, oth the lower court and the Su preme Court were divided on the Seve. In_ the lower court, ther ‘were five separate opinions by Judges. Te the highest court, with only six judges altting, there were three separate opinions Procedural Questions Justice Roberts, in the majority pinion, recited that the case pre- ented important questions of pro. cedure arising under the radio Bro. ‘isons of the Communications Act. ‘After reviewing the history of the KOA case from its" ineeption in 1988, he pointed out that the Com- tmission granted WHDH authority to operate fulltime in liew of day- ‘ime with 5,000 watts on the KOA lear channel, on Apa 7, 1841. NBG, ‘in KOA's behalf, then ap- pealed to the Tower ‘court, which foncluded that ‘the Commission's ‘ction elected a modifeation of KOA'e license and that concequent- Iy it was entitled to participate in the proceedings. ‘The FCC contended that grant of the 'WHDH application did not amount to 8, substantial modifien- tion cf KOA’s license or affect ita rights in such fashion as to re- aire KOA tobe permitted to Inter- ‘ene, and that KOA was not denied ny substantial right of partielpe ton, since it did appear st oral (Continued on page 50) swith a comedy program titled Circus. Sainte or Sinners. Agency ig J. Walter Thompson Co, New York. ‘The Ransom Sherman program sponsored on CBS by Rome Wine Co. will be completely revamped, fective June 3. New show will fea” ture Mary Astor, Chavles Ruggles, fand Mischa Aver, actors, with only Carlos Ramiver, Latin singer, and Lad Gluskin's orchestra and chore remaining from the eurrent series Program, heard Thoreday, 88:30 jim will switeh from comedy to variety. Agency is MeCann-Brick- ton, San Francisco BROADCASTING + Broadcast Advertising“WE’‘LL BUY IF YOU USE W-H-O!” @ Thanks to a Survey made by the Iowa Phar- maceutical Assn., you now have confirmation of what merchandising help your Towa druggists, themselves, say they want. They want W-H-O! ‘The Association itself made the Survey early in 1943, They asked members: “What statewide advertising medium helps to sell the most goods for you?” Replies were received from every county in Iowa. When tabulated, the score stood as follows: BROADCASTING + Broadcast Advertising 87.4% said Redio 7.8% said Large Newspapers 4.59% said Farm Papers 0.3% said Billboards Among those druggists who mentioned ony par- ticular station, the score stood as follows: WHO 65.1% Station B 37% 3.6% Station C (No other station received more than 3% of votes.) ‘We thought these figures might help you make your 1943 radio plans in Towa. The complete Survey will be gladly sent on request. Or ask Free & Peters. =} fr 10WA PLUS! DES MOINES . 50,000 WAT 000 us! B. J. PALMER, PRESIDENT J. 0. MALAND, MANAGER FREE & PETERS, INC... . jal Representatives May 24, 1943 +» Page 13Time Inc. News On Atlantic Coast Net Nightly Summary Planned To Fill News Schedule TIME Ine, publisher of Time, Life and Fortune, which last year began fxperimenting with radio program. fning in cooperation ‘with WOXR, New York, last week concluded an agreement whereby Time Views the Invasion? Religious Group Offers Award fpemyaregeearne | In Promoting Understanding Between May 28 of this year shal the soeng 3 1844°92- | 4 cmp antl avard for radio ute to » wider understanding of ions of members of NBO% inc | programe wan established Inst week our American heritage.” Weendheral Dersanscleinieg | Wwnen the Natlonal Conference af Awarda wil be given {2 pro Ina pool, which will “pay off” | Christiane & Jews announced that grams in several. Gelds: straight pen the fist wave of United | fe"would. give Awards of Distin- dramatization, public addresses, Nations forees lands on the | guiehed Merit for programs in eev- children’s programs, musical pro Continent: weiterannouncers | S721 felds, which make outstanding grams, women's programe, serials, News, nightly quarter-hour news | in the Italian section named | So01 Toit ML Man Onderstand, and vapecial’ events, Presentation summary will Be heard over the | Spedking representative fore. | ing of the American tradition of wil be made during Brotherhood Sn catenting ftom Besee’ss | Seee ng action” til’ next | fair play, respect for religious dif- Week which is marked the week of hook-up extending from Boston to | Soving’Two French news an- | ferences, and the concept of har~ Washington's birthday ae alvais"have placed their bets | ssonious collaboration among Amer, Stations and members of the in- Westbrook Van Voothis voce ot | gn June8 an Enel writer | Wane of all fans pate ationelans iseabers ce te Err and the sevens is featured in | Wurdsh broadcaster tumes | The new award will tae its place nominations during the course of the newscasts compiled trom Aug. 7. fas an annual event beside the the year for consideration e ports from Time ‘correspondents Previouly estabithed Peabody Board of Judger. “ Efound’ the wortd, Series” will be Awards and the DuPont Award The National Conference Christians and. Jews was eat Hished 18. years ‘ago “to_ promote ent to Washington berioniog Joe Lopez Heads WEAN fot poi service Kh fodeap bag a Yomen Assi Explaining that it is aware of justice, amity, understanding and ‘ACN hook-up May Si Women Assistant Named ,intortans of radio inthe roe ortet mit understanding and MANAGERSHIP of WEAN, Prov- motion of its objective, the Confer- an he United Other Plans dence, has been added to the duties i 7 Catholics and Jews in the Uni Announcing thie Time arrange of dee Lopen Bridgeport, where he ence said “we should ike to give States, and io analyze, moderate iment as the frst step in the met i® Manager” of WICC, The an- public recognition to the individuals and finally eliminate ‘intergroup iment as the frst step in the net- oungement came from ich Shep. bod programma in radio that contrib prejudices Sea's reseed arageof We Eoeos Cie ach goad mae’ Hance ee evr stated that on Hay 0 ACN "SUS Laver ie tet Radin v aa Sisto "Shctanyaftemeon cae er Mccain’ Pastet'wes, WMC Hiring Rules Butcher a Commander roma sees toe beotucel tp Seutel it the Atmyr hse Boe” wi After African Victory Bei See Recre ies ches bem oppemtat anion: Fac evi ie Une Stes Engineers fiom Cit aatmee ar weawean Face New Revision mosorion o la. com. Rerd ort wir, Va featuring soldier Bivens aa vecrunde'ta: FURTHER relasation ot War Man- E™QMQUON, oh Mgie Her talent and a military band, and sistant station manager at WICC. power Commission restrictions on dent, and’ Naval aide to Gen, thet AGN te also adding three Newt Eursier of wereore‘eas aedicted Belant B. Eeshowetto tank’ York and one Washington dance ; INCL WNE SaaS Aner aes atte band remote pickups to its mus American Express Show — MeNutt completed amendments to Washington. last week, effective a chads AMBINCAN EXPRESS Co, New Ma Wiring tiie "atsal"unaer cary Way Neraintions are ander way for Serk Ui Seemue ni ioe oh ts fhe Frente Asta Re Line OF, Cz Bos,» Naval reservist an early morning commentary ae. travelers checis op 4 vice weekly er, to, prevent movement of prlor'p Pear! Hazbar, initially was ey from Washington, Me. Cadel ESET “mcricen Saprem Covatsads "The new "McNutt regulations Se te,active duty tn the, Navy said, which with the new Time oF Music, effective May 24. Aired would allow free movement office of the Director of Naval Com- evening news programs would Monday and Wednesday 9:30-9:55 workers whose wages were less munications. Subsequently, he was found out "the Trebor’ “ows pm the brant wil earth “eig uth fo th ure aN"G' nga Co TEhedule WNeh” alo Includes the Rigel cea thew"Etsie Heular tlh at sree ta ence Batak ianaah anti 22 Gah schotole which ale inciodes the Fiver Gato’ alveceiy "tits ite'stacon namniae tae teeten Eagipys at commanding gery eon repo yet sc Pro cae aeeral Feenty pratied the War Tabor Moh ou cores Ts and et Mou Van Wagner Tuts, Johannes SERS" i Ghe'How’ York Bosra wr aptin warneaicy NO Atpen with in ith the Steals "eatly evening” newnents area aft Siig ime lat Jour" to fe'aparve wage trae Wert UPERDE of, te, campaign, thre from New Yor, late evening news promote use of American Express equity eases the Uniied States att March'on an from London, and Richard Eaton's rafts among, listeners sending Uses WLB Definition ‘ficial mission” for Gen. Bin m Lendon, and Richard Eaton's money to relatives in Great Brita tel sea oe ee ne weekty brondeast from Washing- GiDite° Co, New York, handles Adopting the WLB definition of REiontt rameter’ t,t) ton. the? account inequity, the WMC proposes to al- fa'have been upon recommendation Seer nae eens ty 2 he pee ae wie Heo rotng ake Gee ee in’ehe Invert of the waar CAB to Meet Riitigl et atenttatt heck piscussiom ae se eopearance teen ebnpited NW ete aakeh PISCUSSION, of a appearane USrooghand wil robably appear Bretton Beaaeecte oc ‘this ‘wel is expected to start its sittings at In addition to revisions of the Outawa early this summers will hiring controls, the WMC Inst be a major item on the agenda of ek set, up machinery to handle the meeting of the board of direc: peal tam“ plover ands, Map ag te ped eres, Workers who have been refused Broadcasters at Toronto May 24-26. Sateen” Se Sooakhty Seciee Brsdcastrs at Torn May 21-8 Tap tne: The macinery works neers Meyers rs Me eco aah se opr on Tn Cem Soret Up Stace’ cue dan manors McNutt. ee eee n. Elsenhower, Tidy of «national 4-hour ——— wei her teen" underety tine Krelotein Permanent WHC for several weeks. Dezion see general manager of WAP: MEETING IN CINCINNATI to settle problems arising fom ow! 2% fhe Matter has" been reserved, NEW fereza| nanases of WMES, Eepional seis, nepresenatives of satona in Michigan, Ohio, West Seals S4y,becate there ip some AMD"oe 0 arid came Vigna, ‘Rentocty "and fncana. were promieed that fhe’ Govemmest 4230 whether there could be any Yn" Pernanert arguing would place increasing reliance on chain break announcements, "Ata $s Inbor saving, since most in- recent of the Alemphis Brot cocktail party given by WLW following the session are (1 to r), William v yo sours: casting Co, Mr. Krelstein joined MC Thonpae, Held representative or OWI! James B. Shouts Crosley ny y.aiToS ota Tse wviot MES fo 1004 an lesa and ‘icepreident im change of browfeasing, WLWWSAL; Kathrine For, WEA,UAMION, of te WLW eript SOMES ommereth menagerie sgardinator of, war activities, and public serviea director for WLW: women fyvrs in fue timed forces for 1840. Before coming to WMPS he WSAU. and "William Spire, chief of the Allocations Division for the lw'vinconiat Woks Piyins Sect wat’ a. salesman, for transeribed OWT Radio. Bureat, "Washington hows Fadi ‘shown Page 14 + May 24, 1943 BROADCASTING + Broadcast Advertising75 Quarter Hours of News Broadcasts and Commentaries Nowapavs the Public demands—sabove all things—News. WSIX is currently run- ning a total of 75 quarter hours of sponsored news broadcasts and commentaries per week. Through its policy of giving the Public what it wants, WSIX, “the Voice of Nashville,” has built a tremendous audience for all its advertisers. For rate card, coverage data and availabilities, contact the station or Spot Sales, Inc., National Representatives. Member Station The Blue Network and Mutual Broodcasting System 980 KILOCYCLES NASHVILLE, TENN. BROADCASTING «© Broadcast Advertising May 24, 1943 © Page 15Baudino Is Named Manager of KDKA Rock Entering Marine Corps; Myer Succeeds Baudino WITH THE departure of James B. Rock, general manager of KDKA, Pittsburgh, to. accept “a commission in the Metine. Corps, Appointiment of Joseph E Baudino, assistant to the general manager of Westinghouse Radio Stations, as his successor, was announced last Friday by Lee 5. Wailes, WRS eneral manager Mr. Kock began his leave effec: tive today (May 24) but has not yet bean sworn i. An engineer, it Is expected. that he "will be aa: Siimed to the communications dic Vision of the Marine Corps about Sune Myer Promoted Shmultaneously, Mr, Wailer an- pounced promotion of Dwight A. Myer, KDKA chief engineer, as Me: Baudino's successor in Philadel: hia. "Theodore. Kenney, as. stant chief engineer of KDKA, is Advanced to ‘Mr. Myer's position ‘The three promotions followed closely ‘the Fecent promotion of Mr. Baudino Mr. Myer W. B. McGill, KDKA sales man- ager, to general advertising man- ‘ger’ of Westinghouse stations in Philadelphia; departure of John 8. ‘eRusey from Pittsburgh as KDKA Sales manager to the same post at KYW, Philndelphia;_ and. appoint- ment ‘of Frank V.. Webby former fesistent sales manager of WRS in Philedelphia, to. the Pittsburgh post. Mr, Rock's Marine Corps statue has not been announced and won't be until he Is sworn in. He Teaver KDKA after 2% years as its mane ager. Prior to that he was at Phil- Adelphia headquarters es asaistant to the manager in change of tel ‘ical operations. He joined. Wes Inghouse In 1927 and spent. two years as an enginoer at KDKA and KYW, then in Chicago. After five years with RCA, Me. Rock rejoined Westinghouse in 1987 a8 assistant manager of the radio division. He isa native of Milwaukee and a graduate of Illinois Un 1928. The Rocks have two children, Stephen Clark, 24, and Janet Focte, 1. Me Baudino, also an Ilinols U. graduate in 1927, has been with Westinghouse since that time. In 10M he was chief engineer of WBZ, “heaton, “but returned to KDKA in 1036. He supervised the fnstallation of the 60” kor. tran milters and studios at WBZ, KDKA snd KYW. Ho svcceeded Bir. Rock in Philadelphia In 1940 a8 assistant Page 16 + May 24, 1943 AAAA Told to Face Manpower Drain War Contributions Will Not Get Special Consideration PRAISE for their contributions to the was, and their cooperation forther war campaigns now being Aeveloped, was ven advertising Agencies of he country atthe 208 Annual mesting of the American ‘Aven of Advertising Agency eld the Walor!-Asteria; New York lest Thursday. an Friday “ht the mre time, the agencies wore tod they cht perform these Inportant war tanks at well at their repular services to” clients without any special consideration {or personel from the daft boards ‘Brig: Gen. Willa C. Rove chet of executive servicen Wat’ Mane power Commission, told the agency then to prepare to love all of their Ahletodied: draftage men te the timed services before the year i to the general manager. The Bau- Ainos nave four childven—all git, ‘Mr. Myer has been with West. Inghouse for 21 years ‘and sre sponsible for several noteworthy Sneineering achievements, siding faterially”in the installation of the ‘first high-powered brosdeast transmitter of KDKA, and. the Bret water-cooled transmitter “at KYW. He joined Westinghouse at KYW In Chicago {9 1922 and bas worked as well in Springeld, Boe ton and’ Pittsburgh for the’ com pany. ‘The Myers have three chil Arenal boys ‘Ted Kenney bas been with KDKA since 1928, starting as a transmitter operator. He was zmamed assstent chief engineer in 1841 and has served. continuously with the company for 17 years, A hative of Scottdale, Pa he is & Eraduste of Camogie “Teen. ‘The Kenneys have two children NEW MARINE JAMES B, ROCK ft and urged them to begin im- ‘mediately. to. train women and alder men to take over theae Jobs. Without in any way belittling the value of advertising’s wartime con= {ibution, Gen. Rose sald that there is Tittle Iikelihood of adversising being ineluded im the “essental ine dlustey” list as long a man are be- ing taken feom war plants into the Armed forces. “Howard Coonley, director of the Conservation Division, War’ Pro: duction Board, explained that: the Government’ program of stand- ardization and’ simplifcation does fot generally Involve adherence to Victory’ Models” as was done in the case of bieyeles, but that su. ally only one ot a few parts of a manufactured “product must be Standardized to comply with Gov ernment specications for "maxi ‘mum amount of material, minimum Standards of quality or perform: lance and. price rangey_ permitting the maximum of individuality thet is compatible with the nation's wa need Raymond Rubicam, chairman of the executive committee, Young & Rubicam, presided at the ‘Thurs day afternoon session, at which Raymond Boley of Netorweek di cussed postwar planning and De ‘vite MacKenie of AP reported on 2 recently” completed 36 000-nile tour of the battle areas of Eurepe, ‘Attica and Asia, Fighting. Inflation Opening the Friday morning meeting on agency war services Dr. Herman ‘Hettinger, campaign ‘manager on inflation for the OMee of War Information, outlined the task advertioing iv being anked to perform to help prevent infiation, ‘whieh he, deseribed as one of ad Vertising’s toughest "assignments. In addition ‘to explaining, briefly tnd simply, the complex: economic And social factors involved, he said Advertising copy on the’ subject hou get area seven asi post “He said It mast urge the public to Duy and hold as. many” War Bonds es they can afford: to pay willingly any” taxes" increased taxes — that the country needs pay up all old debts and avoid making new ones: provide for the Future with ‘adequate life insure ance and savings; pay. no more than ceiling prices ‘and ‘buy ra tioned goods only by’ exchanging Stamps; buy only’ what they ‘nee ‘and make what they alseady have last ‘longer; "don't try to. profit from the war by asking for either Igher prices of higher wages Recruiting Womanpower Advertising’s part in talving the womanpower™ problem was pre: ented ina. three-part. discustion introduced by A. 0. Buckingham vice-president, “Clustt-Peabody Go, and Advertising Counell Co- ordinator on this campaign. Citing publie opinion surveys on the pres- ent, unwillingness af most women fo'take’ work outside thelr ‘homes find of most men to let the women In thelr families work unless fis an economic. necessity, ‘Mr. Buck: Ingham outlined the need. for an Immediate Job of reedueation, ‘William Berehtold of J. Walter Thompson Coy, volunteer” agency ‘whieh developed the eampaign, cut lined’ the. Tocalized “campaigns (Continued on page 41) Allen L. Billingsley Elected Chairman Of AAAA’s Board At N. Y. Convention ALLEN L, BILLINGSLEY, presi- ent of Puller & Smith & Ross, Cleveland, ‘wae ‘lected chairman of the board of the American Aten of Advertising “Agencies at. the pening session of the AAAA'S 26th annual mecting, held at the Waldorf-Astoria Hotel, New York, last Thursday ‘and Friday. Other feasions were devoted chiefly to the fffect of the war on. advertising agency operation, and the Part the “agencies are performing in the way fort (see story on this page). Other oficers lected ‘at the recting are: Emerson Foote, prei- dent, Foote, Cone & Belding, New York, vice-president; Robert E. Grove, ‘vice-president, “Ketchum, ‘MacLéod & Grove, Pitishurgh, se retary; ohn L. Anderson, ser tary and treasurer, MeCanm-Erick- son, New York, treasurer. Jobn Benson continues as AAAA pres dent, having been elected toa four- {year term in 1940. Other officers ire. elected "for one-year terme Frederic TR. Gamble continues as managing director BROADCASTING + Broadcast Advert Mombers-At-Large of the AAAA Executive Board elected. at. the meeting for three-year terms are FC. Comelius, executive vice: president, BBDO, Minneapolis; J BF. Oberwinder, _viee president, D'Arcy Ady Con, St. Louis; Wi lam Reydel, partner, Newell-Em- mett Co, New York. ‘Other Members Monibers representing Councils ‘were elected for one-year terme as follows: New York Counell, Philip W. Lennen, president, Lennen & Mitchell, New York; New Eng- land Couneil, Kenneth R. Suther: land, partner, Sutherland-Abbott, Boston; Atlantic Counell, H. K. Dugdale, executive vice-president, Van Sant, Dogdale & Co, Balti- ‘more; Central Council, "W. F. Lochridge, vice-president, J, Walter ‘Thompson Co, Chicago; Pacific Counell, Dan B. Miner, president, Dan B. Miner Co, Loe Angeles (reelected)ADY _ syrolls exceed $2; ,000,000 o fe year 090 se. gain of neotly, half 0 WHERE foctory Po! * rillion dollars © week sic thousand new employees Fe hired each month fe WHERE more eee ea CTT ae ee ae n-Dollar Market put together by... In the Hudson Circle, where the cities are scattered and the con- ductivity only fair, it takes power to put together a 1!/z-billion dollar retail market, WGY—with the region’s highest power (50,000 watts) and the lowest frequency (810 kilocycles)—is the only station that can do it. x Within a radius of 100 miles from Schenectady, there is only one outlet for NBC, the most popular network, and that is WGY. NBC’s great shows, plus the foremost local productions, give ‘GY 31/) times as many listeners as the next nearest station * WGY’s first listeners heard it over crystal sets 21 years ago. Later they were the first listeners in the world to be served by a 50,000-watt station. Today, WGY is a regular listening habit in the 1,045,700 radio homes of the Hudson Circle ‘Schenectady PLUS Troy, Albany, Pittsfield, Utica, Binghamton, Rome, Burlington, Kingston, Watertown, Elmira, Amsterdam Tae ata iach 4 SCHENECTADY, NEW YORK HUDSON ciReLe were Yeates \\ the market / BROADCASTING © Broadcast Advertising May 24, 1943 + Page 17U. S. Rubber Co. ‘Adopts Policy for Symphony Series Will Feature Cart Van Doren Xs Intermission Spenker Bits Butuan Ce de mane be Fees Spanair te fey ory eee fectates or Cas noategt Pe eed see a acd sete srt Gott Sere etch ne mia econ a re Bete eolag eso ‘of the orchestra, 1 company we expenditure 1 ide," he from ‘the commerc ated. "What we bought was the Audience ‘of the Philharmonic. If ‘we handle our part of the pro- grams with intelligence and good faste we will have made s good ‘Van Doren Gives Talks ‘To adapt the Philharmonic con- certs to the long range planning of the sponsor, only two changes In the present format. were nec ary, Paul M, Hollister, CBS viee- president in charge of sdvertising, Hated. ‘The ‘intermission periods, formerly devoted to "philosophic tmusieal commentaries”, wil Renee forth feature Cart Van Doren, forian and author, In a eer of Brief word pictures of the circu stances surrounding historic spoken or written words of national figures. “A rehearsal recording was played of the opening eplaode, In whieh Ms. "Van. Doren” described the ational scene at the time of Abr ham Linens election to the Pres dency, with Frederie March reading Lincoln's farewell address to_ his fellow’ townsmen of Springfield, th Audience to See Full Show ‘This program, broadcast May 28, "Mest time ihe "Philharmonic fever has boon heard. under ‘om mercial sponsorship, presented Bruno Walter as guest conductor. Other guest conductors will divest the concerts until the Beginning of the regular Philharmonic winter season on Oct. 10, when the group's nev diector, Dr, Artur Rogaine, Will take over the baton perme rently. During the summer the full broadcast, coneert and intermission feature, will be ‘witnessed each week by the audience in the ball. In the winter, however, these seats fare utlliaal by the regular Phil Harmonie tubscribers, and. the ina termission feature cannot be broad- fast from the stage of Carnegie hai but must come from an out= side studio. U.S. Rubber, Mfr Young said, will distribute tickets 1 listeners wishing to see the hist ‘ovical part of the programe, after ‘hich they will hear a round-up of Page 18 + May 24, 1943 LOCAL BOY MAKES GOOD. Eddie (Michael) O'Shea, (e) former mem- ber of the WTIC Playhouse, returns to Hartford for the preview of his est motion picarey “Lady. of Burlesque’ in which he co-stars with Barbara Stanwyek. Station personnel at a testimonial dinner are (0 tor) James P. Clancy, sales promotion manager; Leonard Patrice, program manager; O'Shea; Paul W. Morency, general manager; Paul Lucas Spot Announcements Receive Big Play At Luncheon of Radio Executives SPOT announcements stole the station, Herbert L. Pettey, man- Spotlight from daytime serials and aging director of WAN, New York, ‘ther programs inva panel disevs- said that when a station builds a Sion Of "Radio" Programe and program and. presents, i t0.an Radio's Future” at the luncheon agency, the agency asks for a imesting of the Radio Executives rating and when the program hs Club of New York last Wednesday. been Kept on” sustaining long Ben Gross radio editor of the New noth to got a rating the agency York Daily News, opaned the dis- then asks about availabilities be ‘euion by berating the operators fore and. after the program. All fof independent radio stations for salesmen follow the line of least re- their Tack of courage in experi- sistance, he said, "so long as we menting with new forms of enter. have availabilities for announce- tinment. ments and someone willing to buy Ieee Eee oer them, we'l sel them.” ‘These stations, he declared, “take grat enperientavion ie espentioe, stack of recordings and 3 air in Giung. WHN's Gloom «Dodger commercial announcements with an GME WHN'S (Gloom | Dadge See beaier He warned thom that Moadeu from am, to 1 pm although this practice may be {Re lant avo Neeorded erthing frodtable stake moment antes *" 0508 some reared spot an rey develon good stuie programs “ewnenmenta” WAN find the pro, they wil ventaly love teeioua, £74, worth it weakly ot, of ence niipcndent stations ontate: New Linnea Nelson, timebuyer of York and Chicago could afford such 4, Walter Thomplon Cor admitted £otk and Chieag could aor ach ‘that stations are flooded with spot “"C"Menser, NBC Vice-Presi- totneement but added thal at gen ebarge of programe ated Sodio programs hat a hard time rene alan econoaie neces for Ending any tnd tha onder provont ZETY 1, economic neceny fo conditions itis impossible to record ioe'ac"tauch ve hve of thele tora such a eens for ae, other income from this source. Eationa Ae log an the sations "Sorry Franken, radi’ editor of felthem and they produce rents, pafegreed ith r= Grom that wet Fake ait Shoald eet mae He Speaking for the independent ECan callahan, of SESAC, mederior of the panel dipcusien BS world news and then the con- End responsible for planning and lading half of the concert. Teas presenting “the lonebeon estore, felt tht the complete hourandeas Pee Ey ihn mena, Salt broadcast would be too long fll"towna doings real fob fora die audlnce unable to see S0ving Sie eeeers with steer the orcatra, For cncere-gerttgnment "and news, Win Sething to hear the miscopeert atoms gitte”t leon ualine Dart of the brosdcasts, they will be bonds and promoting other Govern iowa into a gallery at Carneste ment wari propa ven sen FRR rs Yoong sated Ear complete personnel tls on Dincuities teiveen the Phthar- fever ieee oem nant Society and Lecl UG of to “utas'tgen ete at the mea REM over Dr Rossin dite ing incl HH Hoesdy WHRG, Inns of several ofthe orchestra's Clumbaa, 0 James Woodru, tmployes are being settled. WEBL, Columbst, Ga; John 7. "Agency Is Campbell-Ewald Co, Parser, WBRK, Pitsfied, Mass; New Yorke Kay Fisher, Walker Co, Chleago} TRANSFER OF KEVR TO TALBOT GRANTED EVERGREEN Broadcasting Corp. Operator’ of KEVE,. Seattle, was ranted consent of the FCC Tast ‘week to “tranefer control of the Station to A, W. Talbot from Wale fer Le Wycko and Fred Bianco by tranafer of 960 sharen (723s) of Issued and outstanding. capital Stock of the, licensee corporation. ‘The proposed ‘amount to be. pald ister. ite Talbot contnole Harty Rox ext & Coy” Seattle, underwriters, Sets and Gaders insert fecurfuien and owne 100% Ealing am Marine Railroad & Bomtbutl {ng Coy Bellingham, Wash, He had 50k interest Im the Olympic Broad: casting’ Co. which applied for 6 onstruction permit fora station in Gatater, 184 The application wat Aismisecd without prejudice In Now ember, 1943, at the request of the bplisant, because of wartime m feral shortages, At dhe time he ene interest fo, KWL, Longe shy which he sold several Sir Foca of Seattle ia in the inveniment busine ad Sle Dianes reaident of the Seattle: Ship: building € Drydocking Co, and the Blanco Coal Mines, Minority stock folders are Robert S. McCaw, Se- Atte, Oe, and RR. Gronibger, Seatite Insurance’ mai, 189% WETL Seeks Approval Of Removal to Miai REMOVAL of the main studios of EEL fron Fort Lauderdale to iy contingent upon grant cf the application 205 call at ie ation by’ Ralph A, Hortan to the Co for $278,000, 16 gt in at) application Bled last ‘Week with the "PCG. The’ temoval ‘pplication was filed coinesdene with hat soaking tranafer of the station {Hoabeastine, bay 17) WPTL now is licensed a8 a Fort Landerdale station’ with: primary studios in: that eity and with sec Sndary studio fn Mam “The 4p leatlon for change’ of location frould designate the main studios in Wai andthe seeondary ones in Fort Lauderdale: ‘The applications for the transfer are awaiting FCC Pack Entering Service DICK PACK, diretor of publicity ef WOR, New York, wil eave the Station shorty to enter miltary fervice “He reports to Camp Ope fon, N.Y, June 1s Before Veining WOR thnce’ years’ ago, Sie Pack tras iter Wf pully aba cone Tnuily of WNYE, New York's ma: hicipal station, Chavies 3. Oppen- Fim, ‘asistant ead of the press department and trade news elton, ‘enlaces ‘Me "Packe Mt. Oppenke Te Grector of bly and adyer- ising for Jay Thorpe Ine, New York previous to coming t0| WOR inst year Sacccding A. Oppene Heim ’at trade: news editor ir Davies wig hes" been onthe sia. Hons nat pres desk, ‘Walter Dennis, NAB, Washington; Maj, Harold W. Kent, War Dept; Lt. 'Don Weiss, Carp” Walvers, Tex, formerly of WRUF, Gaines” ville, Fla BROADCASTING © Broadcast AdvertisingDALLIMORE AND THE FUTURE FASTEST GROWING BIG CITY I It is estimated that about THE EAST 400,000 people have moved into the Baltimore area since 1940. While this has been largely due to Baltimore’s importance as a war industry center, it represents also the acceleration of a trend which has been apparent for 25 years. The 1940 census showed that Baltimore had added 300,000 in population in the preceding 30 years. Over a 24-year period (1914-1937) in the number of manufacturing wage earners most eastern cities including New York, Philadelphia, and Boston showed an actual decrease, while Baltimore showed an increase of 31.7%. The census showed that Baltimore was growing more rapidly than any other Eastern seaboard city—mov- ing into 7th place among the cities of the United States (according to Number One of a Seri the recent Survey of Buying Power by Sales Management magazine, Baltimore is now 6th city). In value of manufactured products all cities showed an increase—but none came close to the 211% in- crease of Baltimore. This same situation existed in increased payrolls. So Baltimore’s present war time “boom” is simply accelerating a 25-year trend—a trend that seems destined to carry Baltimore to even. greater heights in the post-war iy * For further information about Beltimore * * of the present or future, write WBAL or . " ad the Bolimore Association of Commerce, Heed nt ty NATIONALLY REPRESENTED BY EDWARD PETRY & CO, BROADCASTING + Broadcast Advertising May 24, 1943 + Page 19TEXT OF SUPREME COURT KOA DECISION FOLLOWING Js the text of the majority decision of the Supreme Court of ‘the United States” (No. 585, October” term, 1942) handed dostn May 17 In the ease of FCC, Petitioner, vs. NBC Ine, (KOA), tal, on writ of certiorari to the U. 8! Court of Appeals, Dsteit of Columbia. (see dietenting opinions fom pages 2 and 24) ‘ates Tustice ROBERTS: daly the opinion of the Court ‘This ease presents important questions of "procedure arising Under Title TH of the Communica tions Act of 1998? "The respondent is licensed to operate station KOA st. Denver, Colorado, on a froqueney of 850 ke. Station WHDH, of Boston, Massa chusetts, had a’ license to operate, Gaytime’ only, on. the same fre" (quency. October 25, 1938, WHDH Applied to the Communications Commission for sn increase. in power and for operation unlimited ‘The Commission set down the ap- plication and designated certain Issues for hearing, of which the following are pertinent: To deter- mmine whether the interests of any ther ‘statione may be adversely fected by reason of interference, particularly KOA and other named ations; to determine whether Pu Tie Interest, convenience oF neces sity would be terved by modifying the rules governing standard broad fast stations to authorize the pro- posed operation of WHDE. Effect of FCC Rules On Status of KOA ‘The Commission's rales precluded the operation of @ second station at hight on ‘KOA'S. frequency" pro- ided that an application not fled in accordance with its regulations would be deemed defective, would hot be considered, and would be re- turned to the applicant" and alzo ‘that if an applicant desized to chal- lenge the validity or wisdom of any ole or regulation ha must submit 4 petition setting forth the desired change and the reasons in support thereat ‘The respondent petitioned to ine tervene. Ite petition was denied, 1. then moved to dismiss WEDH’s ap- plication for failure to conform to the rules and regulations, The mo- ion was denied. Meantime the Commission evidently believing that, in view of the possible alterar tion of the rules concerning stand- fd broadcast stations, questions ‘of policy might be involved. and that, “consequently, under See 409(a), the hearing’ would have to be conducted hy a member of the Commission? designated Commis: soner Case to conduct the heating. red Page 20 + May 24, 1943 No hearing was held under the original notice Anew notice was lesued. which indicated that the Commission did not then. contem- plate modification of ite. subetan- tive rules but intended merely to afford the applicant an opportunity to urge that they be construed In the applicant’ favor. Tesues specified in the second no- tice were "to determine whether oF not the Commission's Rules Govern: ing Standard Broadcast Stations, particularly Sections 222 and 926 (Part II) properly interpreted ‘and applied preclude the granting Sf the application” and to detor- ‘mine the nature, extent, and effact fof any interference which would Tesult fom a grant of the applica ton, particularly with Station KOA and others named. The in- quiry thus limited ould be esta Defore an examiner under Soe. 409(a) and, accordingly, the Com: tmission withdrew the designation ‘of Commissioner Case and assigned ‘A hearing was held Jan. 29 and 80, 1940, ut the respondent was not permitted to appear or particl- Pate. Dee. 8, 1940, the Commission promulgaied proposed findings of {fact and conclusions. Two commis loners dissented. All agreed that ‘Sees. 322 and 3.26 of the regula tons precluded a grant af WHDHTs application. ‘Three voted to modify ‘those Tegulations and to grant the ‘pplication. Respondent’ then fled its) second’ petition ‘to intervene, ‘which was denied. The Commission subsequently, on ite own motion, Dermited reapondent to Ale briefs and present an oral argument Aimious curiae. April 7, 1041, the Commission adopted ‘final order amending See. 3.25 of the rules and ranting the WHDE. application, fro commlotioners dissenting. Rehearing Petition Filed by KOA Respondent led s petition for rehearing pursuant to See. 405 of the Act! This was denied. There- ‘pon respondent gave notice of ap- peal to the Court of Appeals of the District et Calumbiey whieh con: cluded that the Commission's action effected 's modifeation of respond. S's Ticense. and. conseqtentiy the ‘Statute entitled the respondent to be ‘made a party and to participate in the hearing. The court below there- fore reversed the Commission's order and remanded the case for further proceedings! ‘The respondent contends that it was entitled, as a matter of right, ‘gerinate 0c Samioleean ot PE ‘tw participate in the hearing be- fore the Commission onthe que ton of the granting of WHDH's ‘application and that its Tights in this respect were not satisfied by permitting it to fle a brief and present argument. It further insist that the Commission's proceeding ‘was invalid due to the provisions of ‘See, 400(a) of the statute, the failure to comply with the ‘ules then in force, and the arbitrary and capricious action taken. Finally, the respondent asserts "§405 en titled ito. a. rehearing and $402(b) (2) granted it am appeal, “The petitioner urges the grant of WHDH's © application didnot mount to a substantial modifica: tion of KOA" license or a0 affect KOA’s rights ae to require that KOA be permitted to intervene and that, in any event, KOA wae not denied any substantial right of par~ Letpation in the proceeding. Interference Found In Decision by FCC Firat. We are of opinion that re- spondent was entitled to be made & pany. ‘Seetion 812(b) of the Act pro- vides: “Any station lleense hereafter srranted «may be modified by the Conimissin «if inthe Judgment ‘of the Commlasion such aetion will Promote the Public interes, con enience, and mecessity «| Pro vided, however, That no such order ‘of modifeation shall become fnel tuntl the holder of uch outstand= ing Heense =. shall have been notified in writing of the proposed Action and the grounds or reasons ‘therefor and shall have been given reasonable opportunity to" show cause why such an order of modifi ‘ation should not ieroe.” ‘The Commission found that there ‘would be interference with KOA's Droadeast in the eastern part of the United States if WADE’ applica tion ‘were. granted. ‘The Commit- sion’ own reports to Congress show that at_night a. small proportion of the urban population and a much larger proportion of the rural pop- ulation of the country enjoy only such. broadcasting service at i ‘fforded by clear channel stations. KOA, one of the stations upon whieh this ‘service “depends, has ‘operated continuously at Denver Sines 1924 and has used a clear ‘channel upon which only one sta- tion'is permitted to operate during the night. Under the Commission's regulations (§§5.22 and 3.25) KOA. hnad, therefore little or no channel Interference fiom any station Te- cated within the United States Tn addition, ite signals through- out the United ‘States were free, fand entitled to remain. free, of channel interference from any’ sta tion in Cenada, Mexico or Cuba, pursuant to the provisions of the North American Regional Broad- casting Agreement? ‘The. Commis Son's order deprives KOA of free dom from interference in its night service over a large area Iying cast of the Mississipp! River. Further~ ‘more, the order opens the way for Canada, Mexico, and Cuba, signa- tories to the Broadcasting’ agree ment, to acquire the right to oper ate siations which may cause chan- hel interference at night on KOA'S ‘Erequency within the United States ‘The respondent urges that it can he thown that. the service of WHDE, while interfering a! night with that of KOA, would not be @ Service equally useful, and that the grant’ to WHDH adds a new Primary service to an area slrendy’ heavily supplied with such eorvice. Tn its petitions to intervene, the respondent called attention to the terms ofits existing license, aasert~ ing that the grant of WHDE’s ap plication would cause interference In areas where KOA’s signal was Interference free; that respondent would be aggrieved and its inter tte adversely affected by a grant of the application and. that. the ‘operation proposed "by | WEDH ‘ould not be in the interest of pub- Tie convenience and necessity; that grant of the application would result in’ a. modification of fe ‘pondent’s license in violation of $812(b) and would result in a ‘modification of the Commission's regulations without such « hearing: ‘ae ie required by §08(2) of the ‘Act. In its petition for rehearing the respondent elaborated and re- Iterated the reasons embodied in its motions. for dismissal of the petition and its petitions to inter No Application To Case, FCC Claims The Commission says that the section has no application to this fase, Tt asserts that he proceeding. ‘was an applieation by WHDH for hnodifestion of its station license and that, under §309(a) of the ‘Act, the Commission might. have ‘acted on. the application. without ‘ny hearing. So much may be con- ceded, if nothing more were in- volved. But the grant of WHDE's application, in the circomstances, pecessarily’ involved ‘the modifica” tion of KOA‘ outstanding leense This” petitioner denies, saying KOA’s license granted "no. more than the privilege of operating its Station ina prescribed manner and that the grant of WEDH's applica ‘on in nowise altered the terms of KOA's ‘license, This contention stoma from the citeumatance that KOA's license authorises it to operate a tranmmitter of 80 kor. on the frequency 860 Ke. at Denver. ‘The petitioner says that the grant of WHDHTs application affects none BROADCASTING + Broadcast AdvertisingThe Prestige and Popularity of EWS, as KIZ gathers, edits, and broadeasts it, is a major, fulltime service operated by a fulltime staf of experienced KLZ'S NEWS SERVICE ewe ‘Are Wrapped Up These Words! ‘The management of KLZ is innately news-minded and for that reason has concentrated relentlessly on this phase of its service With @ managerial background of newspaper know-how, KLZ. has ‘manned its news staff carefully with highly trained and experienced personnel. News editing, as KLZ does i, is infinitely more than tearing off « wire report from a teletype on the way 10 the microphone. KLZ has established an inimitable record of seoops and news beats in this area because of its sincerity of purpose, ite facilities, ite staff, and its know-how. That's why listener in the Denver region regard KLZ as their most reliable, thorough, and complete news source. Columbia Network 560 Ke. Arriiarep tN Manacraenr wari Tite, OKLAHOMA PusLisitine Company AND WKY, Oxtamosta Crry—Rupnesenten ny Tus Karz Acxscr, Inc BROADCASTING © Broadcast Advertising May 24, 1943 « Page 21fof hese tors But we think too narrow a view. When KOA’ Hcense’ was ranted the Commi sion’s rules §§3.21 and 3.25 em. bodied ‘these provisions “A ‘cleay channel” is one on which Uhe dominant station or sta- tions render service over wide areas fand which are cleared of cbjection- able" interference within thelr Dbrimary service areas and over all oF a substantial portion of their Secondary service areas.” “The frequencies In the follow Ing tabulation are designated as ‘lear channele and assigned for ture by the clastes of stations are (a). To each of the channels be low there will be assigned one clase Tetation and there may be assigned fone of more class TI stations oper- ting limited time or daytime only "The power of the class I sta- tions on there channels shall not be lege than 50 kilowatts” 1350 Ke. was ane ofthe frequencies appearing on the schedule forming pare of the rule. Rules Incorporated In Terms of License ‘These rules were incorporated into the terms of KOA" license which granted it a frequency of 4350 ke, and a power of 80 kw. To falter the ruler to. at to. deprive KOA of what had teen assigned to it, and to grant an application ‘which Would ereate interference on the channel given it, was in fact fand in substance to modify KOA Tense. This being 89, § 812(b) ree quires that it be made a party to the proceeding. We etn avcord no other menning to the language of the proviso whieh requires that the holder of the license wiieh fe to b> ‘modified must have notice in weit Ing of the proposed aetion and the ‘rounds therefor and must be given 4 reasonable opportunity to show ‘cause why an order of modification should not fave (Certainly one who Isto be noted of a hearing and to have the right a show cause it not 19 be consid. tred'a stranger to the proceeding but is, by the very provisions of the statute, to be made a party ‘The very ‘notices Issued by the Commission show that that. body new there would probably be an Interference with KOA's signals if the pending application of WHDH were granted; and that the Comission also realized there was f serious question whether the ap lleation could be granted under fis existing rules. Is not necessary to discuss at any length the suliency of the pe- titlons to Intervene if, as. we have Ineldy the Act itself provided that, in such an Instance ne the present, KOA was entitled to be brought fn as a Party. A licensee cannot show cause unlere it ie afforded ‘opportunity to participate in the hearing, *9 offer evidence, and to exercise the other rights of a party ‘Much Is sald to the effect that KOA was not in fact Injured, be cause the Commission permitted it Page 22 + May 24, 1943 FOLLOWING ate the highlights of Astoclate dustice Frankfurter’ dissent abstracted from his Ii Deny ith the eatoraent 9f ap decely be ImpMcaededmiuste Serie with enfoing ube hts ty bevageeted. oso adalldepee forcement of public rights were ext IESPLEY Gost tneeae ore ex ory, sii for" San thoae eroeed Process "that “the. procedural powers into these nimiustrative agency fot be" confaed. within the conten Tonal maden by whieh sine fe done Provisions of Act Explaining Hearing det em te ein te ‘Siministntive. procees. This inthe EGA sein te nervane 1 file a brief amieus curiae and to present oral. argument. Te is be- ide the polat to discuss the Com- tnigelon’s rules as to intervention and the privileges accorded by the Gomminaon’ sone denied inter. vention since we are of opinion, Heady stated, that, under "the ferms of the Act, the respondent ‘was entitled to participate in the Proceedings. Jurisdictional Issue Raised in Proceedings Second. While the Commission id ‘not urge ‘before the court be Tow, and did not advance as a re son'for the grant of certiorari, that Fespondent sae not entitled to ap- peal to the Court of Appeals, this ‘matter was argued here and, as Tt Talses a question of juriediction, ‘we shall consider it Te would be ancmalous if one en- titled to be henrd before the Com Inission should be denied the right ‘of appeal from an order made with- ‘out hearing. We think the Act does hot preclude such’ an appeal. See- tion 402(5) (2) permits an appeal ta the Court of Appeals of the Dis- tet of Columbia by “any... per son aggrieved or whose interests are adversely affected by any deei- sion of the Commission (granting for refusing” any application for ‘modification of an existing station Hicense. If, within the intent of the statute, the interests of KOA would be adversely affected, or if KOA would be aggrieved by grant ing the application of WHDE, then the statute grants KOA a right of appeal In Federal Communications Com- ‘mission v. Sanders Bros. Radio Sta E FRANKFURTER DISSENT biieton, Ta, my. judgment, te, ey recluse engatucto, te Fre act eeatdy provide fr a eating hertone wen the, Com tlason ropes To dcay an spoic. Tote heir ey seal a free, oF ions of oeraiog of ata: rie erly valves “ned ento* Meets SHS cae TSE Shae 0 llr Bo KOA’ petition for intervention, waa dee, presrabi benase the show ig sear by P30 ng ne ten fmae’ “Ant ow Sesuary Sb sud Bh SRA «Meare open the WEBEL ay Henna eld tor an exer St the “Content Although ROL ston Sened the rahe to Inteteom 3¢ Shee oe ee a silage 5 BS 2” . petition for ony ntact {he entine ct ar Bigg S15, he Soro a Pie a he tl on Tee eT ROA" fled "on prea tom ‘he Crimaoeontot {ive Court of" Aprens forthe De it oe Cafu Mader 108th) Ch tion, 309 U. 8. 470, we dealt with @ similar situation. There the ques- tion ‘fas whether rival station, Which would suffer economic injury by the grant of a license to another Station, had. standing. to appeal tinder the terms of the Act. We held that it had, We pointed out ‘that while station lente was not property right, and while the Commissicn was not bound to give controlling weight to eeopomie in jury to an’ existing station con equent upon the iesuance of license to another station, yet eco. nomie injury gave the existing sta. ton standing to. present. questions (of public interest and convenience by ‘appeal from the order af the Commission. Here KOA, while not alleging. economle injury, does al Tege that its license ought not 10 be" modified’ becaure such netion ‘would eause clecirieal interference ‘whch would be detrimental to the publie interest ‘Tn view of the fact that § 512 (b) serants KOA the right to become a party to the proceedings, we think ft plain that it isa party aggrieved, fora party whose Interests will be Adversely affeeied by the grant of WHDH's application, ss, indeed the Commission. seems to have thought when it fret noticed WEDH’s application for heating We, therefore, hold KOA. yas en titled to appeal from the Commis sion’s action in excluding it feom participation in the proceeding and from the order made by the Cot: ‘The judgment is afirmed, Mr. Justice Brack, Mr. Justice Morbi and Mr. Justice RUTLEDGE ‘taok no part in the consideration or Aceision of this ease, of the Communications Act of 1004 Section 02h) ‘provides for appea tthe: Gowst tom deco st the Sonate tty of Ge talwing funetructlon permit for a. radlo ste {lye fr arn tation Heme, fin Reena, rf odifeion of 2 Shocks qplomea, br the “Com Seger or whet the" Cometion granting or tefoinn “The our ow cull nut take ‘ign wight to atest under 4 40310) 3), in other wordy, unease ined oe a arse were Of the WHDH applications “Since fhe Cammiasion “i ‘exering “ite Hcusing”finetion, must ‘be governed ithe pai etre and Sate ti appellant. under "8 402¢b) (2) ap" areal 10 "winaeate the ube ommusictions Commins. anders ‘odie Staton’ 908 C870; ory werd adi Ta. Fogel Bom ‘maneatinn Comm'n, S16 U Effect of Sanders Ruling Discussed ‘Tint the Commietions oer muy lggpat the vive of an esi st loa erase" is tell no. stout fee fvsting he order erly ait a he ee ‘ther ron. Whatever doubts tay ‘pve Boeg, "for etample, Io Aleatnet “© Unite ‘Stateg"Si0" U8 "B40, wre tate, ihe soaton ee ie hae thet the iowa pf Comms” lon ender ena fe challenged. by one agswred” rhe Iereate, tee sdteraeyaffecce™ “enereiy even {Nonna fhe Songs of Me rteeance sero nied” te mate oe SME tbe neue het, atone Seia“ang way adversely affected by Commision” tion han’ a nght (0 ‘At the prevailing opion jn the cont Kept plt a? She hsngens either’ ian Croqaeney or Ua wre nthe mate without grenting Fe ingee ot lee! atesiorence, ihmeeicaly eridlean Tterrupeion with In'Secondary’seevlee evens, to" total stration inne picary Sel ie scp ot anon ul the mention thet there be oroimbie Si So much byway ot imation on ot the noble ees for tr Jee ie ead ape ee ae at ane felting bopelest ies Same ie ck ects et, nim, eae Sinai? oy Sr dere ae Beis Ta a eho sora aA th ae lear DLE SOM tt Moet iat Arete Khon SS a oat eee eh She BROADCASTING + Broadcast Advertisinginger on our enemies! c the clouds there’s a plane. Anti-aireraft sins let loose — dow ‘ through Railar—radio he shy oF sea, beam hite a plane or ship, it bounces back to the Radar. Ts Xk their fre with deadly aceursey Radar is the result of the work of many research groups in this country and abroad, Bell Telephone ‘has played an important part in its W Electric toiluy is one of theDropontd ‘operate of WHDH would Eiate"'Subseantil itererence "with OM, or'that such gperaton, would Sule ta stent Tons of sen fe to KOA, or Wat any areas at Sshetantint ge would uo" ongee_ be fiom OAT Neuber ite pettons for iotervention, ‘or it ita petition {rch tore ge. Commit Geir "below, dl KOA specteally ‘Shalleage the, corertnens of the, Cow ‘minmorts Goatees "The regord affords 29 ania, there fort fo ting that KOA had stn {ee to" apped! from the grant of the Wha ppicatio. but eres If ‘torded fee oportosey to paptipate in the rosediag ‘before the Co loattaun the statute Fenlzes. = "KOA doen not claim that it did not ave suteent pote, formal dl Sihcrmlee af the prseediage upon fhe Wiibtt opinion. Nor eas {hese be any davbe that ie bad” axle neefanaounble-opoartonty to snow ‘tune’ wy WHDI'spntetign SSoefa aot We erate. ondey #1 othe “Commiosion' Rules It could vt appenred and aiven viene at fhe eatige upon. the WHDH fttions hat ie aid aoe take ge of toch a0 opportonity. iy cer tniy no season for sang thal hed none. “KOA ‘was perltted, (0 teyus before the Commission that te Dropoeed. grant of the WHDH. appl Eicon shuld wot be made Saal Te submitted“ petition Yor ebearing ‘Thich the Commimion cousidered on Tes rite and'whien the Commission Stale oy afte dca wee Holds Legislative Scheme Disregarded ‘The Court holla, weertisess, that tne Gommiinion was rented to a fra KON sore thon a ese obo (Gilden fo ahew ehine Section S12 Uh edateea ty seaute aber AD if SSI Hecnoe mast: kath ay be fetal ie cated 0 {sierese as formal per. Sach a Sontection topes {0 we to dlr ‘our the strstee aud Ieaguage’ of {SE liguleune wehewe 2S "Po deoy tothe Comminion, the iGht elle tyranny show Ti atth'6¢'nas lobed wentte Bere, lnc stalag a petioner a the Hone of 5 post linens ite en wpon, the” Cemmiaon's a ‘Stustratve process the techie fe {Sincctsetowed’ by cour forthe Mion" cauoerie oer Breaeaning Con 8.196, 14 SCC NG tome that the odes ‘tans to ‘cotts Tor the proseeuan st'rubcemtia interns are tec Sermanite odes repens atta Stee of te mle uate and the {eueals charg oth sation ot te le ‘This ig to rend the disretion given to the Federal Commimentons Com isso to fashion a procedare ree fant to the interests forthe adjust TBeut of ‘whieh he. Commission. ws Shabinhed tosh the datoring Sprcincie of what er Bees found Soproprinte for courts "We most iume that tm ayeney which Coe iTeis bes tromted st worthy of the Erie. "Ava especlly when sitting it Sadgieat upon procedure devised: by the Comailnion for the fait oro feaion of both public and" private Interest we must view ‘what. the CComnioion bas dove wih « generous fed nots Jealous ee Page 24 + May 24, 1943 JUSTICE DOUGLAS’ DISSENT alvin i he fl kof fr gible Auten op FE Rae Sgt, Meee peli Pec tate Eas ee seat eMart mab tke Ooort thet if as went we cris cb Disa oe Blane Mane as eu ee petting ad, Bee fe Enc bat Ctn is Sacra nite tite aes Pie cp ietaat dane a PIM Seago Cal aa deo aee dt Oo cee eee oe SE Shen ‘Statutory scheme ‘which allowed. one SO ool grat irs "ae ots Ee Halts bale Saar ue Shs Pena SN Sata pls Sere etal atte eee TS! STS CAEN ee Se ae Ease sie {ine process to"be clogged by judicial yee tae ceetia ied ET a hehe agate Heat ate ornate! Bae, sate cat a Seta bers Oe aca utter which ma now be"Sjeesent in thin casei be- 2 ae Seatate rate person and accordingly st beMitastted te terme of private. is ey Tot, cert’ og "be sub fe che conn Ii eect that KOA bas sustained OF i Most bain ome direc. feet result, from. sectieal ia fevteroce. "Pie anders cate and the Scrppr Hiowerd ease do not duapenee (with that nequlremeat.” hey merely Noid that ae appelnge bas his case fecded a light ot the, standards of Ue alile intreat, not by te ericein vie ive ine ttaalae to teal ‘gt “understand that she plaice ofthe Guat tata a eonraty slow it only bolde on sewing beter 4 408(0)-K sngree a tha Gone New WIBG Antenna Is Said to Provide Unusual Suppression Over Wide Angle SUPPRESSING 10,000 watts into 10 watts over an angle of more than 200 degrees is the evident technical” achievement of WIBG, Philadelphia, which last week, be- gan ‘program teste_with a direc. onal antenna. “whieh” prodices ‘mare suppression over a large angle than any other antenna built to date,” according to “Raymond M, Wilmette, consulting “radio. engi: reer of Washington. Mr. Wilmotie supervised the installation, with C. Castle, a staf’ engineer, direct. ing the work, Protects Canada, Knoxville WIBG, licensed. to operate on 990 ke,’ with 10,000 watts, w given the grant provided certain Figid. engineering. limitations. re- fgarding ite coverage pattern could Sevmet. At drat it was believed both by FOC engineers and. by 1M. Wilmotte that the full suppres sion required by the construction permit could not be achieved. ‘The {ests to-date, however, show thet ‘the engineering result has boon at- {ined and, according to Die. Wil- motte, even more suppression than twas equired by the construction permit has been produced through ajustments, giving the station ‘ome Teeway’ of operation. "We nave suppressed 10 Kilo- watts of power down to Tess than U0" watts over. an angle of more ‘than 200 degrees — that is, ver Chat angle there are a few diree- tons in whieh much an 10 watts af power is being radiated, while {in acary all directions less than 8 watts of powers Beng radiated,” Tait Mr, Wumotte. “Over an eagle of 180 degrees there fe no direction {which s power in exes of about @ yaute is being radiated Inthe Sivection of maximum signal, abut 5 Wlowats Te beng radiated (cae sated on the basis of the svevage ‘Sisley of regional station)? The WIRG antenna Is designed to protect the whole Canadian bor {ers that the tgnal dos not ceed" 30 mlcrovolt per meter 10% ofthe time at any plat nse Canada." menrent Canadian bor der point i275 miles, Menger pro. lecting the borden, ie wae necestary to. protect WNOX, Knorvle, at ‘well ans station n Cabs, All these Timfeationsneceeiated reducing {he signal to 8 ver? low value over wide ange. ‘The antenna contlste of five sguyed radiators inaulated atthe fase and eoupled to the transmitter through coaxial transmlasion lines nd Western Electric coupling cle- fuits, In the ease of two of the Tadiators, power goes from the ra- ister beck into. the transmitter, instead of the usual direction from the transmitter to the towers. The suppression of signal’ has been messured for two weeks and the McCLINTOCK BACK; WAS ILL A MONTH MILLER McCLINTOCK, Mutual resident, le expected back at bis esi May 24, having completed hig convalescence from: an atisck of Bronchial” preumoniay” which oc- curred almast'a month ago during the NAB and Mutual meetings it Chicago. Following Mr. McClintock's re. tum to hit home. in New Yor Bfter the serious stage of hi line fad passed, announcement wat made Of the networks newly elected board of directors, of wien fe 1 She only new meniber. Election of Mr. ‘Meclisteck as divectory ata Imecting of. Mutual shareholde ori 26," wes occasioned "by. the fact that this was the frst such ‘mocting ince he took over the pres. Neney ef Mutual in January. ‘At the same mesting, sharehold Sp esgced al former members Sf the: board of directort an fol lower" Chairman, avin MaGeaicr, Wk, New Yorks Ww. Sata” lane, ‘WEN, ‘Throodore.C. Sire ‘Antrim, WON? Lewis Allon Welst, Don Let Networks John Shepard dra, Yankee network), WH Bros, Don Teer HK Carpenter, WHR: Gleveland; Leonard Kap ner, WCAE, Bitsburgh; 1. 1 Looms” berry, WGl, Bultale, and. Hope E Barell Jr, WEBR, Baltimore: "AIL, Mutual ofcers, were re- lsd at a mecting of the board Sf divectors and shareholders, Mr. MeClintock will resume ia June his trip to the West, inter rupted by his illness. He i ache ‘led to address the Paci Const ‘Adv. Aain. in San Francisco June 24, and the Rotatry Club of Los ‘Angeles June 27. On May 26 he will speak of the Rotary Cab of Philadelphia. pattern in both wet and dey Weather hat not appreciably hanged. Tn making & prac! of pet formance, some-700 measurements of field intensity ‘were entailed. Strong in Philadelphia Mr. Wilmette said. the station will produce a strong signal in Pil Adelphia, and the service was found to be "ery cloe to that predicted” He said the result shows that with proper cane in selection of tite snd In denign, itis posible to echieve theoretical results to a remarkable degree of accuracy. “The high degree of accuracy achieved may best be realized from the fact that the greatest power radiated in any direction over the ‘whole semi-circle. where’ Suppres- Bion is greatest is" about oneten- cd ‘The station went into full time operations at 10,000 watts May 18, ‘with no'advance announcement of the move. Until now WIGB had been operating on a dawn-to-dusk schedule at 1,000 watts, While per Ilasion was granted some time so to inereage power and operations, the construction program was held ‘ap by priorities problems BROADCASTING + Broadcast AdvertisingFEEDING TODAY'S ARMIES TAKES ALL-OUT EFFORT ALONG THE ENTIRE FRONT FROM FARM FIELDS TO FIGHTERS. STRATEGICALLY LOCATED TO REACH OVER A HALF MILLION FARMS* ON AMERICA'S FOOD PRODUCTION -FRONT COWLES STATIONS ARE DOING THEIR UTMOST GEARED FOR RESULTS DES MOINES SIOUX city YANKTON RUC BROADCASTING + Broadeast Advertising May 24, 1943 + Page 25Resignation of Trio Indicated As House Hits FCC Employes Overwhelming Vote Urges Deletion of Watson And Dodd for Alleged Communist Activities INDICATIONS that the FCC may bow to the Congressional will by separating from ite sta employes charged. with “Communist associ ations, was. seen last week With the report that one of three em. ployes of Foreign Broadcast Tate Tigence Service had resigned, an- other was abost to. quit, and that the Commission iteelf ts consider: ing steps against the third. ‘The FCC gave oredence to re porte that Dr. Frederick L. Ssh. ‘man, former Chieago U. professor, hhad resigned effetive June 12. The reported resignation of Dr. Good- ‘win Wataon, FBIS.ehief analyst war denied, though informed sources sald it was imminent. The FCC itself met in what wae de- feribed af a" "star-chamber”” sei Sion last Wednesday to. eonsider ‘ction involving William E. Dodd de, of FBIS looking toward his ‘separation from the PCC. ‘These developments came simul- taneous with the action of the House last Tuesday for the ouster of Dr. "Watson and. Dodd.” Dr Schuman had been cleared by the House investigating committee previously, but he had loosed blast agathat the Congressional ac- tivities, "The vote followed a report. by fan. Appropriations subcommittee Feaded by Rep. Kerr (D-N. C) ‘which declared the men “anit 10 Continue in, Government service” ‘Also lumped Un the rider to. with- hold salaries was Dr. Robert Maras Lovett, an oficial of the Interior Dept. The FOC previously had spit 43 against releasing the two FBIS employes, afver Congressional sug- gestion that they be separated From the Government payrol Denounced by Dies Last year a similar amendment ‘was beaten in the Senate. The pres. tnt bil awaite Senate action. Dre Watson ‘and Dodd. had boon de: nounced in the House by Rep. Dice (D'tex.), chairman of the spectal ‘committee on Un-Atmeviean activ= Injen At thet timo, Dr. Frederick L. Schuman, PBIS. principle po- litical analyst, and about 30 other Federal employes had been named bby. the Texan. (BROADCASTING, Feb, 8), Special study’ of the eater by the Appropriations subeommit: feo. resulted. in. recommendations that Dr. Watson and Dr- Dodd be dismigecd. The committee said it had. failed to ‘complete. a case against Dr. Schuman [BROADCAST- No, April 26). Debate last week centered about ‘the constitutional right of “Con- gress to bar an individual from Government services. Members of the Kerr Committee sald that Con- igress controlled the puree string, find contended it was within the Page 26 » May 24, 1943 rights of the body to specify who swat ft to serve the Government “Bill of Attainder Opponents, Jed by Rep. Hobbe (D-Aln) contended that the amendment was a Bill of Attainder, fontrary to Art. 1, Sec. 9 of Consiitaion. A Bill of Atsainder is defined as a legislative act inlet ing punishment without a judicial tral Rep. Hobbs told the House Congress hes power to abolish an agency, or a job, but has no Fight to fe an individual “Maybe, the FCC should be abolished,” Me, Hobbs ‘suggested. Congress’ has the power, undoubt- ly, to. abolih it. Why not act ‘within our power to do i “We ean abolish the FCC. We can prescribe incidental rexula- tions to control or limit the aD. pointing powers or the powers of Femoval we grant, but we cannot ate the Constitution by passing {bill of attainder,” he said Entive two hours of debate al- lotted to the Deficiency bill Tues day was spent on the Wateon-Dodd- Lovett amendment, with members of the Kerr Committee explaining the Committee's charges against the men "The case against Dr. Watson was outlined hy Rep. Keefe. (R- ) "who. said, that a man ex easing the opinions Dr. Watson's Fecord shows “ought not 10. be serving inthe position of het analyst of foreign broadeasts. in the office of the PCC. Let im sub mit his advocacy to the people and Fin for Congress and then he wil earn the attitude of the people,” he said. Rep. Keefe said Dr. Watson oP. posed the profit system, advocated evolution "a sharp break”™—and ‘was, © member of several Com trunist Front and ether organize: tions condemned by the Attorney General. He said in testimony be- fore the Committee that’ Watson lated he had changed is tind fon these subjects, but had failed to submit written articles or other material to subttantiate this ‘Attack on Dr. Dodd was carried by Rep. Anderson (D-N. M.) who said that in addition to membership in several condemned groupe, Dr. Doda, the son of the former U. 8, Ambassador to Germany, misrep- resented his activities to Chairman Fly and to the FBI Rep, Anderson told the House CRYSTAL GAZER’S POST-WAR DREAM. ‘Prien at Ha Manor of tivovey of America Uy Columbus, 4 off for cauh. Literal SHIRER TO ENGLAND FORCONSULTATIONS WILLIAM L. SHIRER, CBS news analyat, will leave for England, rabably ‘sometime. this wesk. 10 Interview ‘Allied leadere on Buro- En and, polities matters. “in gland, he wil be on the scene of ithe closest possible. point for ‘ied invasion "of Western Eur ope," anid Paul W. White, CBS di- ector of neve and public affairs ‘tr, Shiter, whe plans to return Sly” "1, wil” tale with, American Sezvicemen at military” bases, and ‘wil consult eth CBS London cor Fespondents, which inlude Edward Ro Murrow, chief, John Daly, Bob ‘Trout and’ Paul banning. He will alse talk with Charles Collingwood, CBS “Algiers, correspondent, who expects to vinit London at the samme tiie Dte- Shiner’ regular Sunday broadeasts.on CBS, 8:45 pam, will continue, and he vill mae other sews broadcasts from London that a letter on Dr. Dodd sub- mitted to. Rep, Woodrum (D-Va.) by Chairman’ Fly contained. re- peated inaccurate statements, all of which, the Congressman taid, ‘were Dodd's fault He hinted, how. fever, that the FCC chairman had Strained every effort to make out @ rood ‘ease for Dodd, Pointing. to Chairman Fly's etatement that Dodd had advocated an embargo ‘on’ Japanese goodt—a ‘Postion ‘which Dodd. denied. in. testimony Before the Kerr Committee Me Anderson said, "Mr. Fly was will- ing to pat Mr, Dodd on the back {or his foresight in supporting a boyeott on Japanese goods - “I suggest.” ‘Mr Anderson con- tinued, “that Mr. Fly has not done ‘the esse of the FCC any” ood In passing’ on ta. the distinguished fentleman "from" Virginia (Mr Woodrum) such misleading infor. mation". Ma Fly had never thlked to afr, Dodd and had no per- sonal information whatever of ‘what his answer correctly should have been’™ Rep. Anderson continued by at- tacking an PCC request for de ferment for Dodd, pointing that his work was merely ‘that of 8. copy cater” "This, my friends, is e- tential war work for hich he should be deferred from the opera tions of the Selestive Service Act in the opinion af the FCC,” he continued. Several Congressmen eriticized the Committee for not submitting complete reports of the earings to the House. Rep. Keefe explained that thie had not been Possible since certain information from the PBI, and Army-Navy intelligence, was confidential. Rep. Coffee. (D- Wash.) attacked tie report of the Kerr Committee on grounds that no adequate definition of “sub: versive activity” existed. He in terted in the record the report of the FCC in which the Commission declared no reason existed for die- Imissing the men [BHoaDcastixe, May 313. BROADCASTING © Broadcast Advertisingkeep your eye on MUTUAL IV TAKES EYES as well as ears to Keep up with a net- work that’s rising as rapidly as Mutual. From recep- tion room to president's chair — this is the network that’s new. With better studio-audience facilities in the key cities and better parlor-audience facilites in the rest ofthe country ~ this isthe network that bears watching. And here are some of the adver have Kept a jsers who ested eye on the new Mutual, liked THE MUTUAL BROADCASTING wha they've seen, and launched these programs, all in the first four months of 1943: KELLOGG COMPANY, with “Superman” starting. in January... LUMBERMENS MUTUAL CASUALTY CO., with Upton Close starting in February SINCLAIR REFINING CO, with “Confidentially Yours” starting in March, ©O., with “The Better Half” starting in April LEHN & FINK PRODUCTS CORP. with “Take A Card!” PETRI WINE ©O, with “"Sherlock CONSOLIDATED RAZOR BLADE starting in April Holmes" starting in April Lots of important eyes are focussed on Mutual these days and s0 are plenty of ears: we regularly serve eight out of every ten ears in America, SYSTEMChe failties of it 70 movie Buh in the New York ares pera ajo promaton Senure with "WH, "New "ork, Yenlunng contest conducted on Se daly “ouzhour variety pr fram, Gloom Dedgers. Initial eon- See 'which started May’ 16, faves listeners, and newspaper readers {0 find misspelled words in Loew's fnily "newspaper advertisements, Sehizh are also sead during spor ton of the variety show each morn- ing. Winners of this and otter con- tests to follow receive free tickets te local theatres. Loew's promotion includes trail cera’ and lobby ‘cards. in_all chain heatres and plugs in Loew's "Movie Guide™, which. appears daily in eight New York papers. Willy and ily, cartoon characters featured fn. sew ada, figure in the movie, newspaper end radio promotion of the contest. Both station and thee ftre chain are operated by the MGM interests Le: HEATRES is using Merchandising & Promotion Strip Tease—Carcer Booster—Flash Bulletin Combination Card—YHF Reporter Combination Card YHF Reporter TYING in with the Camel slogan, INTRODUCING Your Home Front ‘Pirst in the Service,” a radio tard Reporter, under. sponsorahip, of plugging ‘ail thres “Camel-CBS Gweneilineis, Glaze Co. since Ehows heard on KENT Dee Moines, May'10, CBS haa iesved sn overs swat, worked out by TF. White, size redowhite-and-ue folder con- EMU "Heynolde representative os {ining a'Goublespeead sap soot Iowa, and pieced” with regular ing iotation of network aftlates Camel displays in Des Moines re- refation to tpomsors. plante and ‘ail outlet. Sheen" Presttation” arta with ee ‘Guoten from, President Roosevelt, Proud of Remote taken’ from a Congressional mer” WHEN the Wyoming U. charepion- Sage, on the, Importance of "the ‘basketball team draveled to home fronts” and is followed by Mattson Square Garden play for statements from network and spot ational and world tfies nth sor oficals Mustrating ‘now “the Georgetown vand St. John's of program came into being a « pub ign, KMYR, Denver, bought lic service and institational featare, a direct ‘wire to the eouriside, and Included. are reproductions of {he story” has been ‘brochured t9 Owens lings. “ads. containing ‘5000 agencies and advertisers.” “home front” mestages, and Plage Page 28 + May 24, 1943 THE SWING IS TO LANG-WORTH Radio Broadcasting today is big busi- ness. Successful operators can’t rely ‘on hunches — they must be realists. When hard-headed radio realists swing to Lang-Worth there must be a reason — and it's utterly simple, Comparative tests prove Lang-Worth the outstanding service to improve programming and increase sales. Ask any Lang-Worth customer. LANG-WORTH a an 420 MADISON AVE. + NEW YORK Want Schedules SURVEY condeted by KLZ Denver, Drought immediate responses. from 70%" of Ie toners receiving the KLZ ies indeated tiiverat Sie f pletares and information en Rare, which, the new KLZ Program seheddle Inside Langendort Patrol MANAGERS of Langendoré Unit- ‘4 Dakerion ot he Const met ta BLUE Seedion in "San Prancieo, Hollywood, Wenatchee, Seat, Portland and Sen Diegs May"? © fear ced Crt anagunce: ment of the Red Hyder Vico strt Membership ie pen to a hitdeen, whe help wa sort by fellecting eritien!” materials “and Revine war’ Stamps’ and’ Bonde: Exch ember gets free omic ook, ‘embership ea, de caer, ef planer and tana, ind fling trie ‘and directions on how foal hanno badge’ Apples: ons are fled at grocers More than 196000 joined tat eet. Rath oui ityan is agency Career Booster CAPITOL RADIO Engineering In- state, Washingtan, a publined fn over-sized sick paper brochure DBrowntiog ies home aiady courses, {rh itarn of aircon and ‘Suipment aecompanying: the vari- fogs descriptions The, brocsre ex aie he phil of cours jons and terms, together ith formation on agiecton of “courses dnd ‘the value of home study trate fr, eh isle Tce com Denion brochure containing 25 Dawes of Totes trom former sta Eonts telling of way in which their 60g) with CRET has been of help Strip Tease SPICY promotion for the latest Unites Rrvite feature “Lady of irl for which exeyv fo is being used, in renching the Si of rag eltone apd pro men in the form of a 120r, Gonee st, amped, th figure por Para” Stare fjeks alae of the hm and the motto “Your Troubles Will Malt’ Away Bing Accompanying ire tions advite Miss Stanwyek's dress can be washed away ‘with. warm Sater" end. “after the glass as ried the dress will retain ready for the next show.” Flash Bulletin BLUE SPOT SALES will release ane 1, the fat fee of monty "tae ova slid Tt of aivertising genes thro the" cauntry: Contents, will include Short items" on WJZ, New York: WENR, Chicago: KGO, San Frar- isco; WMAly Weshington: and the Pacific BLUE Network, all rep- resented by the spot aales depart ments Excentions| time, periods fvailable will be listed” Fout-page Bulletin, produced by photo ofeet process) wil be eaited by Murray Be 'Grabhorn. ‘national Spot saler BROADCASTING + Broadcast AdvertisingTowers that talk... Tall towers of slender steel. A spider web of steel flung across the sky. A small building. Nothing more. Nothing more? Much, muck more—for this is vedio. And in radio as in man, the things wnseen count most. Like the power of the human spirit, the energy of radio is invisible, From the silence of these toxeis come the ringing words of patriot radio speakers—the lilt and lift of radio suasic—the savin radio dvama—the instruction and counsel of radio teachers and advisors-the linking of the people's needs and aspirations with the services of America’s manufacturers and merchants, ce of This ig the work of America’s broadeasters, in which RCA is prouel to assist. Through years 1 come radio broadcasting will render service now but dinly reulized-sot only jn standard broadeast, but in FM television, and facsimile—in these, 100, RCA’s special knowledge, extensive facilites and tireless research will play their part IRCA‘ resources ar today concentrated on war predie- a tion, Yet IRCA engineers ar sil avilable tobe you solve (Sy pen Your pressing technical problems. To the fullest extent} file invasion we sili mp tnd orvie the vay Inportant brondeasting indy. RCA BROADCAST EQUIPMENT A VICTOR DIVISION = #4010 CORPORATION OF AMERICA - CAMDEN, ¥. JB ROADCASTI ING rise cy oy Broadcast Advertising MARTIN CODEL, Publisher SOL TAISHOFF, Faltor NEW YORK OFFICE® 248 Path Aes Telephon = Phase in Aves Telehane PUBLICATIONS, tne. Executive, Editorial And Advertising Offces Nese FetineSinhrpetan at Pees 8.00 pe retrnibe weeny © Conris 198 Paging Congress THe SUPREME COURT tas sonten twice Tuy acted nth eto eto ese the sat tt ap the FOC a tie of oe ph Excetone ef allt se Sheps ort Al bso operating st see i within te ale of te FOC Mitac pow enn beaet thor Tact Monday en May 17 the highs ti vant aed te NBOKOS cue ope te POC Therey tara ery of te FCG ower ves the ot he tit en te rntafence ring to terse eae rut FOC ear, coaute© oder thn af omer Bobishel stations therey tre utomatesiy ened fo! me an ill Scan he sno oe Spies hot wate tale try, Bet dot otter" what oot dered fe selon cues Thee ene i a veep. Suc apt Sig i he a Biante a ore enters By or fre, e st tts ne FCS poner to ly whalers lowe eon sibs shams tha Be PCC the Lod High Eyer, ot teat eecie Wiout 2 at Th the KOA cate te BCC assigned WH, a tne nant Boson th 80 he tava reached the tl sebum sage aed sea inarvonr © ary, The Com Sn chongad trae eoblshng 20 Cass 1 ea Chan i te pecs The Coot ve bur i from the sar, see's atte tat mediation of Tete ele nel Pure aan Inet tothe proudest treo by setleence But more soonest {Behe our dy silt nthe brn Page 30 + May 24, 1943 casting business, once they are given a lik conse, have a right to expect to continue oper ation without substantial modifeation of thelr Tt was the lucid, effective argument of Philip J. Hennessey Jz, attorney for NBC- KOA in the Supreme Court. proceedings, that obviously resulted in that tribunal's raling in ‘the industry's favor. What motivated the court in going so far afield In investing the CC with euch broad powers in the network cases is more difleut to figure, Tin the network cases the court actually de- creed “Judicial legislation” by a spllt 6-2 vote Inthe KOA case the court, by a 42 vote, was unable to agree on the Congressional intent ‘regarding eases in which electrical interference is involved, The lower court in this case split ‘and six judges handed down five separate ‘opinions. Certainly there is need for Congres- sional guidance. We restate now what we sald in these col tunns a week ago. The two recent opinions make this more imperative then ever. Congrets ‘must be impressed, forcibly and convincingly, fof the need for new logisietion. The industry must be courageous. Tt should not be blade feoned into aubmision by threats, ‘The most direct legislative approsch is adop- tion by Congress of retolution expressing i fas the sense of that body that the FCC with: hold its network regulations until new legis- lation is appraised. That was done once before (in 1988) by Chairman Wheeler of the Senate Committee on the higher power issue. Tt can bbe done again. It soems almost suicidal to -amble with so sensitive and important me- dium as radio in these times. With that accomplished, or with enactment of a simple amendment to the existing. lew whieh would not mean long hearings, Congress could in due course consider fullscale legis tion along the lines of the White-Wheeler Bill. ‘The results of the Cox Committee inguiry into the FCC also could be considered. The situation requires headwork and action. Otherwise, lok out for that Lord High Exect toner, with or without full hearinge, SAMY PETRIELO han done it epuin. He rapaneyp Gayett iy treweribers of natons Uecaved “unfaie” by" Me"unign for ftture to ial out erowgh for ata erchetrea TP fos inte for the transeritern to expect © here te ‘ae on a aie hare sade them Bowel of to Congress, 19 (Ae Wer Lator WHENCE POST-WAR TALENT? UPON the termination of this global con radio will enter a golden era destined to dwarf {nto virtoal insignificance broadeasting develo ments of the past quarter-century. How many times have we in radio heard that optimistic note sounded by our ether-minded brethren’ Improvements in standard broadcasting. and FM, the maturation of television and the Der- {ection of facsimile radio promise to provide a field of opportunity rivaled only by the poten Aialities of aviation, And that brings up the question before the house of broadcasters: Whereas the very nature of this aerial war guarantees an overabundance of well trained specialists in all aspects of aviation, where (Continued on page 38) Uncle Sam-Unsponsored WHEN WORD got around last week that OW was scrapping the Uncle Sam formala ‘of Government. production for local sponsor” ship, many were the station managers whose frst reaction must have been, “write and give fem hel.” The letters are already pouring in fon Washington, for Uncle Sam represented, many of the 260 stations carrying the sere under sponsorship, an ideal solution to their war time information job, and related war time business problems. With the many advantages of the Uncle Sam formula in mind, the NAB War Can ference in Chicago last _month, by formal resolution, asked that the Government expand its plans for producing shows for local spon- sorship. Unele Sam, it appeared, got the war message across, and at the same time brought badly needed revenue to those much belabored “loser” stations ‘Unfortunately for the 250 who were making good with Uncle Sem, almost two-thirds of the nation’s cutlets (some 600 stations) were hhandling the program sustaining. These tions have asked for a better program, a show which OWT says cannot be produced while Toeal sponsorship is permitted. Conscious of ite war information Job, and perhaps worried over the legality of the Uncle Sam formula, OWT bowed to the majority. Te plans a higher type program, using leas time And offering more audience appeal, ‘No one will doubt that Don Stauffer and is staf! at the Radio Bureau are acutely inter- ested in the welfare of the stations. In adopt- Ing chain bresk announcements last week, Mr. Stauffer gave convincing proof that OW! Is open and responsive to suggestion Although the Bureau's production budget s definitely limited, it might have been better if Uncle Sam had been continued in its original format for stations that wanted it, end a new series begun for those unable or tnwilling t0 sel, who wanted a “itle beter show.” Radio men know that big names are not necessary for successful programming; that the loc program, with ite own loyal following, can ‘alto do a ob BROADCASTING «+ Broadcast AdvertisingWe Pay Our Respects To — EDWIN PALMER HOYT HEN ELMER Davis, di- rector of the Ofice of War Information, was eon fronted with selection of successor to Gardner Cowles Je, to head up the far-flung domestic tivities of his organiantion, it ‘idn't take him Tong to decide upon the right man. "Tt was simply a ‘question of getting him Palmer Hoyt, hard-hitting and enterprising executive head of the Oregonian Pablishing Co. and ite ‘two. tations, KGW and KEX, Portland, was the hands-down choice.” Mr. Hoyt was given a six months’ leave of abeence and re porte to OWL on June 20, "The appointment didn't come as 1 great surprise to “Ep” Hoyts fssoeiates In Portland. In recent onthe. his activites have ‘been efnitaly tied to the war effor. ‘Asa matter of fact, he was ap Droached by Elmer Davie a year ‘go shout @ top OWL job, but couldnt eat loose then. “fike”™ Cowles had been on the Job directing domestic activities of (OWT since last July. He left such private business Interests aa the reeideney of the Des. Moines Reviater & Tribune operations, the Towa Broadcasting System,” the Mivneapotin Star Journal and, the pioneer pieture magazine, Look, to fome to Washington. He feels he ‘must return to nis private Busi nese Interests, but he “has ro (Tualme about the handling of Bis fetivities here, Mr. Hoyts sclec- tion, he said “should be applauded ‘and radio men ‘Of “Ep” Hoyt, Mr. Davis said: “fe iss competent, experienced newspaperman who knows. partie- larly well the problems and point of view of the West, which should be ‘helpful to all of us here in Washington.” ‘The OWT announcement labeled Mr. Hoyt “a Republican.” So far as in known, this is the first time political afiiation has been tentioned. in an OWT snnounee ment. "Since “Mike” Cowles. alse Isa Republican, it was evidently the desire to bring oat that the latter's departure would not upset the political balance of OW! “Mike” Cowles ‘was an. original supporter of the Wendell Willkie presidential campaign, He may Become Klentifed “with the new ‘Willkie campaign, if snd when it develops ‘Ep Hoyt ig a journalistic success story. From modest be innings, he heads one of the most Important newspaper-radio. opera tons. in the country. He frat gained national recognition as one Of the youngest and most success: {ful among the editors and. pub- lishers of metropolitan’ news. papers. Since the war began, he has. boon active. in Government campaigns, “He js state chairman of Oregon's war bond campaign And has been from its inception, 4nd is active in tnnumerable civic and public afaira. He is national resident of “Sigma Delta Chi, Journaliatic fraternity. dwin Palmer Hoyt was born in osevlle, IL, Mareh 10, 1697, the son of Baptist minister. He ws Falsed in Vermont and. Montane and came to Oregon in 1912.” Be- fore the wer he attended Linfeld College in MeMinnville, Ore World War T came along and young Hoyt enlisted inthe 102d Infantry. He terved 18 months {8 France successively as a. private, cerpral ergeant an “organ ‘Deciding on a journalistic career, the returned home and attended the U. of Oregon, graduating in 1823 with an ALB. degree. He worked his way through college in such ‘capacities as janitorial operations, Fepresentation ‘of local merchants fn the campus, and a lumberjack’s Stint during the summer. He joined the Oregonian stat BROADCASTING ¢ Broadcast Advertising Personrad NOTES HAROLD J. DOCK, western div ou manger of pres rations: NBC Hotiewuots je necopanying™ Sam Haye: netvot news commentitor ot hin ve'meck ude Conn caine {er airerattwernng wepice af Army IY Fagiter Command. "They wl Gravel fie Ain” bomber" fiem en Dies, Ch W'Port Anges, Was LESTER GOTTLIEB, alrector of abi of Mata haa seer Moto "aie ce Oey ae on present Mier Me Gifock on the fret lap of tee te nd continued hen AEF SleCietoce Sine Jorge ‘to bandon the tr ie {Ghigo shore ewan attacked. with Sronafat"ynesmonine HAL HUDSON, Pacige Coast pro Eien, menee st CBS, Holi wded, tector ot the Bac metwork repae Tia item Joupion’ who resgned to Jel BeGannEvieon "a Tlliywood ‘nds rector. 1BWIS, ALLE ent ana geaeral manage of Don Lae rosdening’ System “Hillpwend, ie cnvaleacing af home following fnajorapernton dering mig Maye ‘apects Ey return to hia Gea eaty ine RALPH L, POWER: former Loe WEISS, vice pen Unter in women fet nt ‘uner are cin of Sen’ rnncaco ‘sone bend JACK RICHARDSON, West Coast iiawager af secoreing divin, NTC. Holirmoot now fe San Branuiaco (o° expand! transcription teetie. for two months following grad ton, and then went. to. work as telegraph editor of the Pendleton East Ovegontan. "In 1926 ne re- ‘ured to Portland as copy reader fon the Oregonian, ‘That was the hegining of his meteoric Journal- Ise vise.” Suecessively he was copy. reader (1925-28), reporter (1828.20), drama. editor (1929- 831), night ety editor (1981-2), executive news editor (1052.38), ‘managing ‘editor (1998-38), pub: her since. 1958, Commenting editorially, the Bend (Ore.) Bulletin recently sald "Skeptics who believe fe no longer possible for young men to get head in this highly competitive ‘world should consider the case of Palmer Hoyt, © Montana bey, who eae front the pouition of copy Feader to tho publisher of one of ‘Amevie's leading: newspapers in a teant 13 years.” ‘The Oregonian, in the 30's when “Ep” Hoyt started making his in- fluence felt, waa one of those stal- ‘wart, staid newspapers with nearly century of background and his. tory. and sith little else.” Under Ep” Hoyts aggressive leadership, the newspaper was made over from conservative, —tradition-bound (Continued on page #2) ROBERT K. RICHARDS, eaiet ax fetant ta J tele Myene Sanam Director of Censorship Yor” broadens Ing’ ‘bes etgrond from a West 0 {eh bere he contend! with torept se station eacesticer aa et “gtageato ‘with shortrave of Heit of "Censors “Tiendeartine Dini, ALEX. ROSENMAN, commerce iRanager of WAU, Putadey Roma Eanshweie mare 3s 2 EDWARD E, KEELER, account ox feutve of EJ, Holigwod, eae bes ‘Necea trearer of Alpe, Deltn Sis: Say ntional advertising tetera. CRAIG MAUDSLEY, tormer radio ‘Hioger and aterm ‘atetre "gk Amor, ite Joined, the ales depart. inent of WIND, Chiengo Gary DONALD OREENLBAP bys joined the someercil department of WAKO, Wet "Palm" Beach, oyeing for WELK. Clarksburg W.Va JOSEPH. G, BURWELL, president SPNAIES, Cutoutown, Pet, Bag been Bteste by the Aenean Legion, Department o¢ Benaepania, foes ish deteice € his eimouesy fond be calunble ontritutions ete Bi edort 8 Arercan way of NEIL BROOKS, secenuy of Radio Bales See joined Ske een staf cf RUZ Denver DMERWEN MCCABE, acenant exeew Helo! KPRG, Sem Frascocy, ‘ote father of = haly boy. Uf, (jg) JOHN R. PEPPER, ows cree Wfdpmt Greenvie, Miany ito feoura to WAPE for 4 vin oleae ffom the, Teh. Nevei‘Distet"Hend AULA BORAK, formerly of WWL, ew “Oneans, his. some! Fore & ch atti sebwmati ae ead Bianonnd’ hasbeen tranaterred from resent ele, DON (SHARLE,, uew, general mm lee Of Iinehees” gv Sythe ‘Chamber of Comers Dou, laste, "ce peesdeat ia charge. of She THLCE western vision, Tate: sed Stare STANLEY YOUNG, sales executive gt The Forenen Cor New York, wil hin Sogt"Ble tae, ‘New Mor, et DUDLEY, BREWER, new ‘» radia, Bas foineg (KWH, Si, "Lout, ‘tet Suinber"of dhe’ Ecler Bers depart nee. dd raseardh aod sree front at’ ie D'krey" Ade Con St Ena, MELVIN DRAKE, manager of IEGGP, vas ected font "woak to the pera of digcsore of The Gatervie Giumver of Somaeses, JOSEPH KIRBY, acoonnt exeeutive a Read of i eanwcription dae: Mental WEOB poston ee last Beck ‘eco for OCR and was fo. Taare say's TOM COLTON, manager of WWSR, Se "Abena Ve; hae been clieg Give duty wie ie Army’ Aly Fovees tnd bet eo Reser Bld for ee ett tain Wi Bate sce re Art Bostwick, progeass Siena Breaey Ha STUART MacHARRIE, formeriy SEWSER, Stayton, Co io Trenieripton Co. "Helrwend, Blgd eal tat ot Wiz, New my Mey Wr ETT, J, HEERDE Jr of ‘Bauager at WCU, Maneepslia ‘te New York Had. Sales ion af COS, eet May 24 May 24, 1943 » Page 31Pitts Coy Most Powerful Bt Pah ig MAKES WKBW Bu¥égigts only 509Q00 WATT SYQTION Blanketing 11 Weggern s 227,000 Squa: Over 12,000,000 pede etd COLUMBIA PCB aon Cas rea Prey CUR Page 32 + May 24, 1943 BEHIND PIKE BAILEY AXTON, fomerly with rig Water 46. New foray WHOE,"Wasblogina, tn charge, of ‘ron for ie pence ban bal ha ‘Greertai he man revue ith ShG in New Yor WLW tod MBC. HERBERT DEXTER, former an. oabeer of WAB, Aunt Ci, has Joined WPEN, Poledepbia, MRS. LILLIAN ZATT, amintent Steer “ol pubic and head af pecal” feqtoren of” WNEW, New Bere pat Ses antl ate ‘who eenlzned to enter military service Mie, Zatt also condets © weedy pro Fram, Cafe "Patent, for Dawn ‘Teevision’ Corp. DOROTHY WEL. (Goodman), for beth of fbe pubic stat of WING, on who, has been fecanetng arm bas joined Hater 8. Good ‘tun "Radio "Prodsctons, ‘New’ York RGR VOSS, recently saritant eg Semen Andrens radio fir Sf Leaner" Michel, Wad” who ‘ouncer and prosenm dlvector, fh the ‘alo Wel ange 1688, fo oted CHS NELSON BRAGG, former announcer WAN. Lorinser a Jorned Serbo. Bitedipla: EMILY AULD, news commentator fed anegancer of WES San Jena, Buecto Rico: ia fo hie courteyon Trisnes te. “ke Bat ste ost of er trp in New York and Washington EARLE, R, ALCOTT bas been ro Tekttor of KVOS, Wenetebee! i GARE CHRISTOPHER, snnouncer of MOS 8k ows, hae bon Indoted ROGER STONE, of Muskogee, Oki. Eto orm KROGH, Copeyrile: Sone 1, BLSIE, HOBATES, who recently Jotaed WIDX, Jaekion” Mise. sn 8 emer ag ‘een i adn the dieeior racnced, br ae Tate, who BRYN MORTENSON, trom WPIC. ‘Seren, Pay bet oie’ he continuity capuriient "of WING, Dayton She wr Sos tae «regular ite'on a Influencing Sales om oe Pontiac zs’ WCAR PONTIAC, MICHIGAN RAL, MOORE, who conducted Start SEW, New ‘or pore for vail rgeram fee ieen taken oer shi [S'vow hanilel by Art Pord, with Jack DICK WEAVER, formery, in news foom of KOY, Phen.” baa “Been EeQmecred to "te amoinelng sat cing Tot Mori rengbed: Luise sa, se fr has beaded iy aponutce news weer Dorothy Buch” formerly "ot "REHO, "Poor ae ie Sone the OY. oatinty PRANK GRAHAM, Holywood a fitacers ae been designed to the ely SBE Joknuy Prornte Oi ma. He replaces Frage Bio fraising for the Araiy‘Sigeal CHRISTENSEN, news, edit vent grain aanaer of WSO%, a, ‘iw ithe agpounge Ine ud of WW, Dera, May 35 HE Sii}oekoown ts deme’ Avivo REN ALEXANDER, Hollywood ie-annucncer-ocern has Seen So sel leeteamt” Ge) un the UEPLMCRS oer Ete ig ieee Serv ‘i formerly Edwin Palmer Hoyt (Continued from page 81) publication with a falling, cireu- Istion to" ¢” modern publication ‘whose opinions are " reepectad ‘everywhere. The paper, after 92 Years, even added a. “bull-dog” ‘dition, primarily for street sales, adorned ‘with a pink page one and With sereaming headlines in’ stud- horse type. The editorial page war worked over, releasing thre talented. writers. from their con- fervative bonds to ich a. degree that one of them beeame « Pulitzer prize winner: Im his spare time, “Ep” Hoyt has managed to blow of steam by selling more than 80 short stories find maintaining ie hobbies of Golf and fishing. The journalistic Paper, Quill, said of him: "He Possesses an interest in the other fellow andthe world abost. him ‘Whieh make hiey a man's man rst, and a newspaperman always.” "Ep" Hoyt. married aU. of ‘regen classmate, Cecile DeVore of Heppner, Ore, in 1821." They have two children, Edwin Palmer Sd and Charles Richard, He has never lost his interest in colleges fand kids. He always finds time te advise youngsters or to appear at the U. of Oregon campus for a {fraternal Initiation o some other function, oF to. make speeches at banquets, or just being sround having fan He Is a divestor of the Portland Symphony Society, trustee of the Multnomth Amateur Athlete Club, a member of the Portland Chamber of Commeree, and niamer= fous other clubs.” Aside from Sigma Delta ‘Chi, whieh he heads, he is also a member of Chi Pat and Sigma Upsilon. Not Quite SIX-POOT-FOUR of Harvey Gleon, eet announcer of WDRC, “Hartford, we bythe Jap" Everman sub the Treasury, H Fesently when fo a, Brondeast from inside the ‘ship. However, hig ten- minute deserption of wiggles find twists eying * get fie the conning tower helpal Bring out crowds for the all day Bond Sale HENRY SCHMIDT Je, formerty of {ie glee promotion sad’ of echo ‘eoenzen" prowotlon “staf of blatual, He'tean atone tine aneocieted with De, Frank Galop fowtvate of Pub te Opinion. HAROLD 3. KARKAS, of NBC Pros, epermont ig ecvering om BILL REID bas been gppointed chet ungoneyr nt CRAG, Vateoover, ad AI Emin ne program director Fo Weeks, fiery of WHAS, Lau {Hey aed WHR, Beto, ba’ FIELDER nouncer, hae writen. atort ary ‘ich bag Ben” acceped for public ee ha herp afeacie prodediy In SAM_KAUEMAN, director of sales Gyemeton end pabicny of WCCO, iameapalis, Is fhe father of 8 baby toy born May 15. ‘TONY LA FRANO, announcer neve fnater of Dan ge condensing St {in Hollywood, fs che father of' boy. CPL. WILLIAM MOORE (Peter ovtas)” former announcer of RAPC, Bovey’ Hil and Age Brande ele May 16. SKINNAY, ENNIS, former mgsicl Alseoor of the NEC’ Pepuodent Show, far reported Yo Sante Ania Ordnance Nse"an warrant Ste. FRED, MARKLE, eating siperate, fia toa Ganadion, Broadeanng oe. Serine writer of Vaneduvor owt Imi dhe Fadi secon f Royal Ge EVEL, LEN, PEDERSON, pvointed to the rio’ section ‘of the Gitndlas Arms" pete roations staf GPORGE MATAR, quoouncs of i hae ken hn pln Lather iyo ‘bas otned "the armoune FARRINGTON, CS en formeaty ban been 1580 ke. FREQUENCY and peak soil condue- tivity give WIBW the ‘most - easily ~ heard” jgnel_in Kensas and cedioining states. Ciba BROADCASTING © Broadcast AdvertisingFRED VOSDERG will sigs on fave diner of the New Yor War Siviuy Sia. ate of le departate RUDDELL, with ee Tame Mebartment of NEG ators Ebual_Dision” since 040, replaces HOH sinner us heat of he depart SLARION ADELE. oe Mahan ee ae EEO aL abe ‘Atlee tt HOWARD FIN HOWARD FINGER, asuouncr, and ters of WEAM, Saginnm, Bien, have {eine ite Army. Harold Bere from Wald Scrntba, Por and Regtrel (iookp} ore tro Wz Zane ‘Sarge of continuity and of brogras ‘sing end production. RAY SHANNON, from KQV, Pitte ‘bine "ERIBO, chp fron WIID, “Chicago, JACK LENNHOFF his fined WOSH, anton apa, peti announce, BERNARD PENROSE has jl she ‘comfog from WDBAB, AUaatic EJ DBGRAY, offce manager, of Wak Gieite x ot a boy, bora ‘ala EARL, UARDBR, aie deparement Ii oiued the, Navy. No replacement fa Been named fom. the purebeslug, department of WOR, Nev Work fo Solr the news a feetanth ot the Of of EARLY, formerly ofthe nomics deparinetof KO, “siaeee? at" beet he" pies Pegay Wood, "who. PATTY CRAIG, former ratio ac tree in ti tne dat nd RP6,"Ben Frances. KYO, Shar Franch, “teerty. was 10, RUMSEY, aanwoacer,forers JACK CARBUTT, of EiciO Vanceaven ha psc, Katsonps, BC GORDON SHAW has joined the ew ‘Eneering sal of WOR, New ‘ork, fesigned’ fo eho tranemiter a Car tert Flaca Joby, Healey, ‘Tie AL ERSKINE hex, boon, appointed ‘rogram arcetr" ot “CRM. Wan ie Kenseth Bensauia WBYN Servicemen ‘THREE MENBERS of the foreign language staf of WBYN, Brook Iya are now in the armed forces, the! tation announced lest, won {nciuding"Rodian Slipij, former Ukrainian program producer and singunce;‘Alfede aren mc; of ‘he Spanish program heacd mig BU" 6180" pny. and. Joe Connelly, ish program announcer, GAL MORROW, bax joined WING, ieee Pat racy an wamourcer. af Tea amence from “radio of ten Searne ast Joba aie gus an MURRAY ARNOLD. nogram doe for ob, WEP, Phludelpe before fla SHE te. Arp, has been promt to Ghyorsa! He’ is"sttoned at Camp Ven Hor, Sie RURRLDGE >, BUTLER, paola Soon Network stations ROY, WPUC EV MON? rade ?Phoens an a {ers ie reomtyretureed t0 Chicas Shea ie” anounee of Tieatennine (fa.) i che ‘Navy, nd is fiber een elene ROSS RAXCRORT, WON preface, ‘uta to is WON cues, oot DR, MIGUEL, ALWORNOZ, New York ‘urrempoudeat of Bt Comercio, dying at Colne Ur Eas salad SiGe iterstiona pute reatons fon departanent of WPDQ. Jackson: te the father of 8 JEONARD LEVINSON, weiter ox Weweey Cus Nar Youn lfonty Meg Show, eeu’ to ete Hafeciiltion’ Smith, "Don Prindle Mietor MeLeot, tad. Haney, dees ive been aed fo'witeg eat ofthe MARK BARTLETE, tyr inwtay hae been aoeigsed to duty In TRAMP UA, nee Father of a baby’ girl born May 27, Se, reerte lay 17 fo Camp Grant, BROADCASTING + Broadcast Advertising ROB WALKER, sonnuner of faite 6¢ fhe Owens ass Ce win Ne, carr. Toledo, Da ia with the, Fourth Ferry: The Gtoup, tombe enn ae ub: IE relatos obec for HARES WHITE MeGEHBE, Greve wlan WSKn, MeCom, Aitmtias lace Yee maui de JOHN UREAY tm Sn SSOK PATRICIA HOOLEY has euccyeded Willers Oy Altntge ee noert dive WAY. Parureaut Oy bei PCy Cg be | WLC Plant GIVES WOR BUFEBOQS MARGEST REGIONALASOVERAGE etre Nay 3 DICK LAWRENCE, formerly of i, iene rae he WILE DAVIDSON, chief aanouncee BES Witnig, Sae ee pee CHAR, Moose daw, Sas, BOB MORRISON, formeriy ansoune rot Gkx ving and wey mh sind the Royal Canaan ‘Navy. ROLAND J. MORRIER, ton BK, the producing staff of the Prairie Re- ln” ofthe Camden Brondesting 5000 BITS BY DAY 1000 WyAPTS DIRECTIONALLY yfENSIFIED BY NIGHT BASIC ae i an BUFFALO SC CLC & company = mee a TiONAL ABT STATION eePaesewrariVEs May 24, 1943 + Page 33Results Bring Renewals! Arkay Furniture Company started WINN vertising in July, 1940. They're still with us! iti belie! sl WINN BLUE et STATION «& NT aL A La cara Dene Cua Page 34 + May 24, 1943 BULL NUITING, formeny of WWI, ‘pielne Wetey Grae, cow with he CARROLL COLEMAN, bas replaced Suet lag A pct "te Uy ieruee Cheese Con “uners CPL. DICK AISENER. formerly ‘Sonera anager of OW. fe ERA, Varcouvers fv now stationed at Verjon, hy Oya ereeton He ‘lis the Samp paper, Rooke JOHNNY LANE has joined the as aovecing stat of RMG, Vance pining the Caaedin Atay. ANN KEITH, apnoaner of VSR, BOD ATCHER, former vocalist of WauD hiegs, hae report. tr Indies. “ 7 GENEVIBVE CAPSTARE, tomer ‘Sago, bat been appointed & producer forthe station. Shin the secon Woman produce? on the” WEN’ Tevtn beine Stary Ati ‘THE STEELE TWINS, Cin sed Gidoes former mueteuia of W230, caning ia the Navy ae Great Ciieato, th dete Send Taft to become prograin iretor ot WOV, New York BILLEE MUSIT, mec oc ED, pubilcly tervice that city, as anna {the on htm, radio end commercial ec RUOH DOWNS, formerly of WWJ, ‘herged from the Army. hes Joined Be" Renotseoe sta of WAG! Ca ALLAVALLD, announcer of WGES- WBC Cheater revgrts ar Indu lon inte the Aimy May 41. Hoe Aeoouneer “at WISN, WIM, ead SHEME, Mwnukee. KSAM_ MAINTAINS ‘EDITORIAL POLICY EDITOR, Broupcastin In response to the suggestion om. “Bugene F-"'MeDonald Je, } TBkoaoeaseino, May 3) thet broad Gasters should "life thele voices In ‘ditorial comment, this ie to,advise that "The Voice of KSAM, rat Hila spr, Sedna not sine sled or lowered "The Voice of KSAM—this sta- tion's editorial column of the alte” {t's quarter hour of opinions voleed ‘every Sunday at 18:80. The only feason there n't more of Wt i's Shortage of manpower, ‘A former newspaperman, like @ good many cthert now in fadio, T Faw no reason why editorial.com- jo offered a far more powerful, ind extensive, fed" of operations. ‘The physieal limitations of our 250, wratte donot, perhaps, permit the Tnolding” of ‘national 2p ‘We've telling those within bar amplifet vo ‘And they're listening. 3,6. Roruwats, KAM, Huntsville, Te May 12, 1948, CBS ‘Listening Diary Results Chart Flow ot Audience Habits Study Indicates Serials Best to Hold Listeners While Musicals Have Largest A TO CHECK survey methods for its intensive eight-station, “listening diary” research, made for CBS by industrial” Surveys Co, Chicago, atest study In Washington, D. Cy has revealed interesting new facts about Histening habits which are true of that city and its environs at Teast, CBS js stil! tabulating the re- sults of the large survey made for its owned. and operated. ations last January, but has provided BRoaieasvind with the resulte of the Washington retesreh, together ‘with g. description of the. tech: Biques’ used in all of the listening Giary studies to date Th the nation’s capital, daily use of the family radio was found to vary proportionately with the size of the family, ranging from ‘an faverage of 2% hours for single in ividuals to 6 hours and 8 min. tutes for familier of five of more, Program Types Rated To check continulty of listening to various types of programs, CBS compared. the daily audiences of three Monday-through-Friday day- ime brosdeaste, « dramatic terial, f newscast and musieal progrs ai! querter-hour brosdeasts and all with coincidental rating between Band 10. The dramatic serial had the most consistent following, with fa turnover of 18; the newscast had'a turnover of 24 and the mar sleal show one of 29. Other fae tors being equal, an advertiser ‘woul choose ‘the’ serial to drive Tome bia sales story to the same roup of listeners, the musical show t0 reach the largest cum itive audience throughout the week ‘The “diary” technique measures the How of a ‘station's audience, fometimes called station loyalty, throughout the day. In Washington at 7:80 am. 47 of the audience was made "up of new listeners, 535% came from other stations and 609% were holdovers from the Dre~ ious programs on the same. sts tions. ‘At noon, hovtever, 549% of the listeners turned on sts which had been silent, 8% switched sta. tons and 38% continued to listen to the same stations Changes in Avdience Measuring the change in audi cence make-up, the Washington sur. vey showed that 100 sets in use at 8:16 am. in the city aevounted for 190 Tisteners—89) men. 3M wonwet sand 20 children. One hour later, at TIS am, the urban sudience per WO receivers. had grown to 20, but "propertioned—f0 men, 100 svomen and 60 children. The rural Audience, daring the same period, hanged from 6:15. audience. of 260" ‘per 100’ eete—100 men, 110 women and 60 ehildren—to 250 at 15-80 men, 110 women and 60 chile, Such data, while secured by. CBS primarily. for managers of it FO station, shuld prove emualy helpful to adverticere and agen- cies, CBS believes, as. they are basic “radio statistics of «non: competitive nature which add-to the industry's general fund’ of in- formation about the habits of the average listener Speidel Newspapers Ask For License of WKIP RICHARD E. COON, chief owner Gt Poughkeepsie. Brosdeasting Gorp., Poughkeepsie, N.Y, oper stor af WIP, applied to the FC {nah eek for ‘permson fo vara fer control tp Poughkeepsie News Papers Ine. The sale volves 480 Ehtrer of common’ and 60" shares of preferred tack, for which Me Goon ‘would receive $10,500. "The newspaper corporation has the same stacholders, officers and Glrectors ag WENT, Newburgh, Sevwith Merritt G: Spetdel, pres dent; John B. Stow, vice pre ISets Banana Choa ee tier: Harey S. Bunker, secrets ‘The ‘ofieera ave on the ‘board: of directors, which also includes. Rob- ert M. Spetdal. tn addition to these Gireetorsy other “stockholders are Edna BM. Speidel, Marjorie 4. Spel. del and Merritt Cy Spetdel ie “The Speidel newspaper inderest, besides owning several weekly and daily papers in various parts. of Baa see eee DON, Monterey cal (Bada easeinG, July 7, 16417. ‘Talest Mobilization ELANS to mobilize personne and re fotze of the entedament indaatey eine move Sar’ resrsm ill ie fSrmulated nto contereace to be bald the Hotel Eason, ww York. June fy Minter sume ‘of the Asicted ‘organization of sl APL talent uns WBRY, Waterbury, Conn, Your mew tales “Wash ington Inside Ou", was sold Soe Latasy Seer vile] Ane BROADCASTING © Broadcast AdvertisingOM Ay eC) on these CE STUDIO EQUIPMENT. ELECTRONIC TusES ANTENNAS RECEIVERS. GENERAL (a) BAe wa Ce FM TELEVISION - AM A di a | / 2:8 bond tor Fa from nd Reever Ean ace cakes a act cases riage ee aren a ree toon fond. volume production for wor are yielding new possiblities for furher improving FM equipment. G. E. Hes Program and Equipment Experience Three yeors of broadcast experience in its own Proving-ground Station WBSA, Schenectody, wil enable GE to help new FI stations get varied Quickly, General Elecrics experience olso includes ‘equipping more thon o third of the 96 commercial FAM broadcast stations now in operation. «_y —— . Eis Telling Public the Advantages of FM A powerful G-E advertising campoign in the nation’s big-crcvlation magazines ond. the thrice-weekly notion. wide G:E program over C.85.—Frozier Hunt fond the News—are pre-seling the public on the fodvantages of FM-—ond are steadily building on expending postwar market Survey Proves Vast Increate in FM Acceptance ‘An independent consumer survey reperts thot: The public already stronaly approves FM, 85%, cal ito efiite improvement aver conventional braadecstng; present owners of GE FM receivers ore the most enthusiastic of ll FM owners! . . . Electronics Department, Genero! Eleciie, Schenectady, N.Y.5,000 Watts (ay and Night) A. personality opera- tion that assures you a responsive mass audi- ence at a record low cost per listener. COLUMBIA Fairmont, W. Va. ASK JOHN BLAIR Es Page 36 + May 24, 1943 Vandeburg Quits OWI For Aircraft Council CLYDE VANDEBURG, formerty Girton of vublie relations ins eatergtWonid Fa resigned as deputy director of the Swi, and chat bet? "piace rg Boreas Saree La Gute eer fe Seti, att we enre Fae Me vee sor nage eh perv ane “Cota ie. inet Sas a Si rah a oh. ‘in 1989, he was with the Califor- nlacPacite “International” Exports fon, in San’ Diego, where he ‘erdueed radio ad ‘p. tons. In 1951, he was Director of information athe BexaeGentene ‘lal, again using large radio. in- aligtionss He was later Director of Publiety for the Golden Gate Exposition In San Franeiaen, resi {ng in the fall of 1889 to #0 with Packard "Motor Car Co, in’eharge of industrial relations. Hie hed bes eB Be overmpent sine Janae iy, 1941 when he took a, major ole lin erly” Web™ proaucton War Dept. Amateurs AS A BOOSTER for Civil Service orale, the CBS Major Bowes Bro- am, which in recent weeks ‘ha en originating ‘at Army camps, Inet week broadcast from Congit: {ution ‘Hath Washingtony and fea faved” ax contestants ciilism em ployes of the War Dept. Fur vo, ‘ees Setore the broadeast, Bowes" Feprenenativen conducted serie SF alent auditions, listening. to ope tap 10 weal ata nd speciaty acty hy’ Inhabitante Gf the Army’s huge Pentagon Blag. ‘Among the ‘War, Dept employes ‘who appeared on the show was Bil Goleman, serie writer in te Radio Bran" the Buresu" of Public ‘Story’ Case Argued ARGUMENTS of AFRA and the BEGE an the coming ‘sue estatun af Ure My Trae Story rier on the BLUE, which ia cat- fed op a sustaining baal althourh rue Story magne la credited on ‘ach bromeast at the source of he Slory” materia, "were "heard et actday by chreejuage pane) aperang under the apiece of te Rmercan Arbitration ‘ean Dect Shon ie expeeted ip the nes future, Probab this werk WPTZ in Operation PHILO RADIO & TELEVISION ‘ee new Ssleviion tation, WPTZ, According to Paul Knight, program msnager. Installation and testing Gf transmitter, at Wyndmoor, Pa. fad Teen delved by war dead on. company’s engineering fa fies "Tentative. schedule eae for Fepular Welecasia every Wednesday and Friday at 8990. COLORADO MEDIA COOPERATE KOA Carries Nightly Reports By Governor in Bond Drive That Runs 134% of Quota OUTDOOR MEDIA, radio, and newspapers coordinated efforts to put over Colorado's Second War Loan, oversubsented in the final tabulation by ge.” Erected: on. State Capitol grounds by authorlaation ef Cov. Foun G."Vivian, this giant bilboard lists counties and quotes, HAILED by the Treatury as one counties that some spurted to totals of the outstanding examples of co- as high as 200% of quotas, Crdination of radio, newspaper and All! media cooperated during the billboard exploitation, Colorado's drive, "with outdoor advertising bond sales fn the Second War Loan playing a notable part. By author Drive rave the State 184% of its zation of Gov. Vivian, the master ‘quote of approximately 39 million bilfboard, giving’ ail. county's (dollars, sccording to final tabula quotas and marking thelr progr tions last week released by KOA, was erected on State "Co Denver, focal operation of the all: grounds at the outset of the cam- media, Statewide drive. algn. ‘Through cooperation of Taadio was accorded. a bigger. Beal” Hart, of General" Outdoor euasdverage ahae of she eine Advertising, every county recived for puting. the campaign ‘over. &_I8FE€ outdoor poser to mark Rogerded ss the mula: factor in is sales. "Newspapers gave prom Eetsing the competion hot wes iment space to" the. campaigns See ee omeetten RGA gy Progress and the Governor take Gori” cdo CW ‘Edwards Brondcasta ting latest’ gases, county ty ‘county, saluting those in the lead ,, TW broadcasts a the Ralph fd apurring on there. Avglant BEwards, Trach or. Consorvnces trawler, blloard, erected ‘om the SheW» with admission by ‘bonds State Capitol grounds by author- ere’ sold out oo completely faation of the Governor, kept tally ZO had to get Edwards to put pees eae oe ‘on & personal appearance show Friday evening preceding” his Many Exceeded Quotas broadcast. Over "86,500,000 in bonds was raised “throwzh the Seemingly a simple procedure, tne Governors talks meant many = furs of work behind the scenes. ; Every day county chairmen of the _ Lorillard Answers FTC War Finance Commitee wied or. LORILLARD Coy, Jeraey City, naned. thelr percentage quota answer to Federal Trade Con: Phoned then Deemage GuOLA ison comping of mieading a Handings, "Manager James R- Yenising for Od Goll and. Seat: Ton "cleareter and ‘BeechsNet Inled the returns te show county 2%, , THE SHADOW yo» tranerpton—see C, MICHELSON 67 W. 44 St, N.C BROADCASTING © Broadcast Advertising May 24, 1943 » Page 51MAY 16 Decisions . . « “WEDE Flint Michigan tought ime how t0 swing ‘em! leat _THE OL’ COLONEL SAYS:_ Actions of the FEDERAL COMMUNICATIONS COMMISSION TO MAY 21 INCLUSIYE— ners of WHO. ‘Digton ae ote tly Meweison te dian KARL HARERMAN, former chit fuer eH Olen Si Tentative Calendar . . Network x ecounts ‘Al tine Eastern Wartime unlessadcatad Were" Laninalie, Ky Re Fonts, Jie Black, stndio enzieer Ba een timfernn Yo the trae GORDON BISHOP bag teen, tppant: st it ogee a WEG Meng New Business Liovp_urrem forthe, at Tos aneeles, G EU Holiptrool veritas Hiner rev, ele serial sommes ia the Sisal Cree haat beck ante ta toca fnzine® incline of Hm see Sal Goepe and ave now nthe West Renewal Accounts SAVANNAH - GEORGIA Sas co crea iy Bigg A Roe etary ah a areal ee Set errno sape ce pues. ealennaeann ne Se CHARLESTON, W.VA. CONTRACT covering all tech thd nannies wea sith £3 Increase after sis onthe and Mito 2 Torch "aueeedng Stouin WSBA Men Called ‘TWO MEMBERS of the stat of WSBA, York, Pa will soon enter the serve, Os ote Hation manager, program direcior an thief announcer, reports for induc- fiom May 29. Woodrow Eberhardt, flvector'of engineering, has een fccepted in the Radar rps of the Marines ss. a second. lieutenant WSBA har hived its frst fulluime ‘roman announcer, Frances MeCon ely a graduate of the California Sohaol Of Dramatien. Anmetta Hain at directgr of womens acth Teplaces Mrs. Mary Nell Kling Network Changes Pulp Project DRIVE to increase the supplies of pulpwood for paper mills ie being Fined up by he Pulpwood “Com suming” Industries New ¥ TRadto is among’ media being’ con: dered RADIO errr fiat t stoke wks offices Pron ae sc IC) RW. BERRY. deputy duct of fhe Nioy's Ofte of" Pobiie Renta In Deen promt capa Page 52 + May 24, 1943 BROADCASTING © Broadcast AdvertisingCLASSIFIED Help Wanted (Conta) aE Religious Series TWO SPECIAL broadcasts on NBC May" 23, together with the dedication of ‘new teedio for, fe Iigious. progranns, marked the 2008 ainiversary on NBC of the a" Final Redio Pulpit. Speakers. In- leded ‘Niles ‘Peaminell president St'NBC! Dr, Ralph W. Bockman, stor of, Christ "Chureh, New York, and ‘offciating clergyman forthe program: David. Saenol, President” of RGA ‘and. chairman of the board of NBC. RTERSON, president of ofthe AP" radio ‘newe ttre trom Presr" Aavocition, feai9 ‘ular of "Fhe ‘worsted Pro. Cte RC HOOPER Shows WHAT KANSAS CITY ! Knows. A. 250-watt tocol non-network station holde more day-time listeners in greater Konsos City. than three network out lets. Ie KCKN, the Cap- per Publications sto- fion for Kansas Ci programmed firely ond exclusive: ly for Kansas City's 725,000 "ety" teners. Chicago—Central 597 New York—Mohawk 4-3280 PROFESSIONAL DIREC JANSKY s. BAILEY dn Or of Qualled Radio Engineers Dedicated othe SERVICE OF BROADCASTING ‘MeNARY & WRATHALL CONSULTING RADIO ENGINEERS DL 1208 PAUL F GODLEY CONSULTING RADO ENGINEERS MONTCLAIR, N.J. M0 27859 HECTOR R. SKIFTER Consulting Radio Engin HELD INTENSITY SURVEYS Station Location SURVEYS SAINT PAUL, RINNESOTA Wanted to Bey GEORGE C. DAVIS ontsting Radio Monsey Bld Commercia! Radio Equip. Co. csibor, Wont Bey SSN. “peter Frequency Measuring Service EXACT’ MEASUREMENTS ‘ANY HOUR—ANY DAY RCA. Communications, Ine 66 Broad St, New York, N. ¥ RING & CLARK enaaling Roti Engineer WASHINGTON, D. C. Munmy Bldg. + Republic 2347 BROADCASTING © Broadcast Advertising May 24, 1943 + Page 53WPB Plans to Take Steps To Ease Spotty Tube Dearth Shortages Confined 10 a Few Types, Especially Those Used in Low-Priced AC-DC Receivers QUESTIONED about newspaper reports that a famine in radio re- Celver wubes was causing a. radio Blackout" throughout the. country, oficals of the WPB Radio & I dar Division said last. week the Shortages were confined to a few types. They expressed hope. that the: situation ‘would. be corrected ‘within a few weeks. Tube shortages exist, they sald, particularly ins type of tube heeded for low priced modern AC- DC sets, These are low proft items which manufacturers have sband: toned during the war. The typer are Row going Into" production at WPB'S suggestion, «spokesman sal, To Plan Production ‘A complete review of al elements etecting the shortage of tubes will occur this week, WEB said, when the Vacuum ‘Tube Advisory Com: mittee mests with members. of Frank Ho Melntosh's Foreign & Domestic’ Broadcast “Branch. The meeting will bring industry and Government offciais ‘together to plan production for the remainder of 1945, and to work out methods to overcome bottlenecks in the d ‘igution machinery. ‘The tube prablem, persons f amiliar with the situation point cut, Involves more than. merely build: Ing. replacement tubes, According tovall parties, tout 2,000,000 tubes are being made every month, but ‘many are not getting to consumers. “Trouble seems. to be. two-fod First, no. manufacturer ie making complete assortment, 20 dealers Thave Incomplete assortments see- Gndly, millions of tuber produced for elvillans are ending up on the ‘battllines; as a result of leaks i the distribution chennel. fe‘in well known that. distribu tors are selling tubes originally in tended for civilians to ralitary par chasing agents, and to contractors ‘who dee them to All military orders. Tn some cases these sales serve & Useful wer purpone ince they mest emergency military needs. But In ther eases, the distributors eolielt hon-emergency miltery business in hope of making'a quick sale st list prices. Several weoks ago, Mr. Mein- tosh moved to correct the frst fault, by asking manufacturers. to. ex. change tube supplies, so Uhat com: plete liner would be available for Sl dealers. The WPB also recently Ssked tube makers to mark civilian tuber “BLE”, for Maintenance tnd Repair, so thet military pur thasers woild know they hd not been subject to regulation military ‘Some opposition to this appar. ently is developing however. Last week, RCA rotifed ite dealers that te meet the desires of the Army and Navy" it would brand all tubes Page 54 + May 24, 1943 manufactured and sold by RCA with an RCA trade-mark, “It has been the practice of many tube makers to purchase unbrani- fed tubes from other tube mani facturers and to resell them with brands other than those of the ac- ual. manufacturer," RCA. said “This ‘has permitted tube mana- fueturers to offer to thelr castor: fers amore complete line of tubes Under Uhelr own, oF thelr custom- fee brand name. “Iu may happen that we may no longer be able to supply certain tube types With RCA brand names were much tubes are not actually In preduction on cur own manu. facturing facllties”” RCA” com. mented, It asked dealers to explain to. their customers why” certain types are available “only under other brands, Press Articles Articles pointing to a shortage of radio tubes were printed a week ‘ago bY the Wall Street Jovrnal and the New York Times. ‘The Journal claimed that lack of paris, privelpally tuber, had Slenced "Hundreds of thousands Of sets in city homes, including an ‘estimated 100,000 sets each in De- ‘roit and Philadelphia and 50,000, In Lor Angeles" ‘The Journal sald the industry thinks that while Gow eenment action may help, "it won't Serve to keep America’s 58 milion home radio receivers in operation.” ‘The Journal tsid the shortage of batteries had silenced a high per~ contage of farm seis 40% In the Dakotas and Nebraska. ‘The Times said pricrties are the stumbling block in tube produc: fiom, "It is believed by many that the civilian altuation will se litle Improvement until a specie plan, completely independent of the mill” SAVARIN RESUMES RADIO FOR COFFEE WITH suicient supplies op hand to permit. promotion of ‘Savarin Gotfee, 8. C) Schonbrunn Ine., New ‘York, manufacturer, resumes radio advertising for this product May 24°"Firm “withdrew. product from the market and censed advertising fecently when transportation probe {em and wartime restrictions made it Impossible to eontinge using the regular ingredients and the vacuum pack container. First radio will be perticipa. ong on Bennie Beats Gre: Wweekty “program= on WOR, New York, on'a S2-week bass, Plans for additional radio advertising “have fot tnen sot Agency fe Ruthraud & Ryan, New York Schonbruny sertad 9 campaign fents.on several stations inthe New york area in March of last year for Savarin, The same frm Fesumed advertising for” another Srand Medagita ‘D'Ore, in "Febru 4, Bmoantasrexc, "Hare 2). Wfency for the latier product. 1 Pettinela, New York. MacVane May Rest JOUN MACVANE, NEC correspond Tat eo “oop called forces iene Invasion of North Ali, sd ‘ig faowed the American Arniy i {o "bani may etna fo London tary, la devised," it was stated Tk. Kennedy Jey, Timer” radio ‘writer, anid that manufacturers re- port they have only one customer these daye--Uncle Sam ‘At WPB, offcials soy material hag been apecifially alloted) for tbe assigned to civilians, Under the new distribution order, L265, the 'WPB hopes to insure that these tubes go where they were in- tended, Stated polley of WPB has been to provide one set to s home, where- as figures indicate that lmost half the homes in the country have two sets, WPB har said it will do noth- Ing for the £000,000 portables or 8,000,000 car radios. “He Invented 0 Radar-Pelevisor and Aimed TCA His Girts House Back “a Keolaukl™ Relief Is Promised For Battery Sets AID to farmers who ‘heed farm ape rai tater was promioed t week by the WPD's newly e5- tablihed, Ofer of, Chlian. Re: quirements, the revitalized Offce of Civilian Supply, now function Ing under direction of the ageres ve WPB vice chairman, Arthur ‘Whiteside, Dan & Bradstreet presi dent ‘The batteries were one of some 50 iteme which Mr. Whiteside raid ‘Would be provided immediately ag Nenagntial inthe production of food" He said. that Army, Navy fand Lend-Lease authorities had Agreed to relinquish a part of the trent production of these items ‘Although detells of the program re noe yet ready, Mr. Whiteside Said farmers would be able to buy feasonable amounts of the needed eme directly. from ‘their dealers without the ute of complicated forms. Since stores may ‘not now hhave adequate stocks ofthese tenn, Mz. Whiteside said, farmers should place their orders’ now. ‘Mantfactorers will be directed, Mr. Whiteside explained, to ship a fixed percentage of current produc. ton to wholesalers, retailers and ‘thers, who serve the farm trade, Battery” production ie now about 425,000 monthly, WPB. reported inet week, tice the production of mid-March, when ‘the Consumers Durable Goods Division set out to meet the battery shortage (BKOAD- eastiNe, May 171 RMA WAR MEETING JUNE 10 IN CHICAGO. OPENING its War Production Gonference atthe Palmer House, Ghicago, on" June 10, the Radie Mancfaectrers "Amacai, lt igovernient.ffcials discost {he immediate: military radio pro- gram” and "future radio develop Mending ihe ft of oficial spnalites ‘are Chairman James Bylot the PCC and Director Ray "ellis ae the Radio and: Radar Division, WPB, who will addrese ‘he. Tureheon megting” President Pout 'V" Galvin of the RMA. wil presige'and will give’ an anncal Feport emptasizing the all-out war fflort and. production ‘problema of ‘he industry ‘Other government officials who will appear at various sessions of the streamlined, one-day meeting, Include: Chiet Frank Hy Melntosh of the Domestic and Foreign Radio Sranch, WED: Kenneth Campbel ‘Trade Relations Advisor, Board of Economie Warfare: and’ alps D. Camp, in charge of exports under the WeB Radio and Radar Divi ‘Problems to be taken up include manpower, maintenance of publics io reeivers, exports and War” planning” New veers and iretora wil’ be lected at use fee seasons, which inelude two IRecting of the directors ‘and Hong of the Se Tube, transmitter, Parts, Amplifier and Sound Equip? tment ‘Divisions. There will ben events" or exhibea and. the Customary annul banquet es been Sropped. BROADCASTING » Broadcast AdvertisingSWAN SHOW STARS NEW TAREE WOW "ALUN eos, ta, Walt Mabe Tony Fits ay Ne Progam 50,000 BUY WAY readers semi-monthly 28,000 merchandising calls annually WLW merchandising dedicated to war-time aid for retoilers is sparked by two intensive war-time activ ities. 28,000 calls will be made this year on the men who move your merchandise . .. supplemented with BUY WAY, our radio merchandising newspaper which hos @ readership of more than 50,000 twice monthly. Paced to give constant stimulation ond help is direct mail contact that totals 360,000 mail pieces annually. This merchandising program... which covers every phase of distribution from manufacturers’ represen- fotives fo consumer...costs advertisers nothing Now more than ever, i helps to make your WLW dollar the most effective advertising dollor you can spend. 1 the cooperation we receive os @ oc, now augmented by SPECIALTY ive means ever devised for directing the distribution ond sale of consumer food ond drug products JHE NATION'S MOST MIRCHANDISE-ABLE STATION,Probably no tubes in Radio history have Iaunched more top. flight broadcasts—and launched them more successfilly—than the RCA-892 (water-cooled), and the RCA-892-R Gair-radiation-cooled) types. Prior to the war, these famous tubes led the Geld on a watt-per-dollar basis. This economy factor is still important, but war emergency conditions now make it secondary to their proved ability to last longer and to perform more depend- ably. Both types can be rebuilt under the RCA Plan (see below). ‘These are the RCA standard tubes for RCA Victor Divisidn « RADIO CORPORATION OF AMERICA = 5 kw broadcast requirements, or for driver stage needs in 50 kw transmitters. Both have double-unitfilaments permitting operation from 2-phase a.c., thus mininfiziag hum. Both can be ‘operated from single-phase a-c or d-c filament supplies. Both are designed for class B and class C services—and the RCA-892 has also found widespread use in the most modera induction heating applications. Complete techaical information gladly sent upon request. Write to RCA, Commercial Engi- neering Section, Harrison, N. J. HAVE YOUR OLD TUBES REBUILT BY RCA! RCA Types 207, 891, 89LR, 892, ond 892-R ‘Actual use over loag period of time thse proved the efciency of these RCA “Rebilt Tubes beyoad question. Ratings (of chatacteristics sre in 00 wise ir paired. I your station uses any Of the five Tinted pes, wane today for delle “Electrons in Action at RCA” ‘Modern tlestronic abet could not be produced in quanti, without employing equally moderq tuberin the gperaions ured Tose watuipentie Tis prettesie illustaied 32-page book ells the ‘tory of eleetrant in action at RCA, and ontins aay valoable mots on possible elecuontc applications ta Bihee felis: Ask for Booklet No. 1Pai59. BOOKLET FREE!