ANUARY 3, 1955 BROADC TE "Mont Network Plans ‘iyecFilm Innovation Page 27 ‘cer-Wine Air Time ‘uaveyed by NARTB Page 28 paio's Impact Cited " New Presentation Poge 30 ‘Two Major Probes Face New Senate Page 44 EATURE SECTION Begins on Page 35 THE NEWSWEEKLY DF RADIO AND. 7¥ oats VEC rt [— 35¢ PER COPY SS gozeK BSzE fs POT e6/T3¥ Obes woukus uoy309¢ ere: 8 Joya Te Tek ay sacaqrT Agyesenpur J5y a¥sn The KMBC-KFRM Radio TEAM Half-millivelt daytime Komen ot Kansat, sith richest ser Whether you judge ra effectiveness by coverage pattern, audience rating or actual cash register results, you'll find that the Team leads the parade in every category. FRE! MN, PETE! Escduive National Nd Reprienanse It pays to go first-class when you go into the great Heart of America market. Get with the KMBC-KFRM Radio Team and get real pulling power! See your Free & Peters Colonel for choice availabilities. the KMBC - KFRM Redio TEAM ~ in the anatomy a a cry of KANSAS jeart of America Basic CBS Radio DON DAVIS Viee Priest 1 JOHN SCHILLING Vie Pesiens and Geer GEORGE HIGGINS 21h. 10, + Levisions KMBCCV. the BIG 70? Sfion in che Hest oPAmerienES ANI PANY Traditionally in the Piblec Confidence . om Esso protuers are wken for granted by American motorists es the public's way of expressing complete confidence in Fsso service ancl producis, In many respects, tis is high larm of tribute paid to Esso's mien of science. Pewolemn scientists sand skilled laboratory technicians, assisted by the most modern scientifie equipment, search out de answers to problem-free motoring and improved car performance. Havens & Martin, Ine, Stations have their specialists, 109, devoted 19 turning ideas into sales lor advertisers fon WMBG:WEOD.WTVR, Programming research and vigorous in yy audience reaction, have built up a kare and responsive foliowi iginia ow Richmond's ‘only complete broulessting instivucion, WK WCODEM and WTVR-TV Join with confidence the First Stations of Virginia for your tulvertising needs in ane of the South's richest ateas PIONEER NEC OUTLETS FOR VIRGINIA’S FIRST MARKET MAXIMUM POWER 100.000 WATTS © MAXIMA HEIGHT 1049 FEET TVR Represented Nationally by BLAIR ‘TV, ING. WMG Represented Nationally by THE BOLLING CO.keyd ae ey _ MINNEAPOLIS and ST. PAUL . market Now You Can Buy MAXIMUM COVERAGE i . — me : a “On — 9 the Upper 3 Midwest will be tuning to... che 4. _ — STIR FORCE Ask Your H-R. Representative About KEYD-TV's “Incentive’ Rates.wo Pern ro) ie Precue et epee KRLD'S TREMM@@PDOUS PUSH-BUTTON AUTOMOBILE RADIO AUDIENCE... TOO BIG TO BE OVERLOOKED KRID.... Station B. . Station Co... 22 id. Station... . . 18 Ind, Station E. . =. 17, Ind. Station F.. . . . 13 Ind. Station G Ind. Station H Stotion |. . Ind. Station J Ind. Stotion K 424,412 automobiles are registered in Dallas and Tarrant Counties alone... ‘More than nine-out-of-ten post war autos are now radio-equipped (BAB... 1953) peters OWNERS AND OPERATORS OF KILD-TV, CHANNEL 4, MAXIMUM POWER THE DALLAS TIMES HERALD STATIONS tative: THE BRANHAM COMPANY {on YW. anyon Chaman of he Board de W. Renter, 2 ee PTS BE BeBu'S NW, Wastin, SC Easeeea as scons‘TWO PRORES SET « There definitely will be two investigations in electronies-broad- cast field during 8th Congress which gets tunderway this week. Incoming Chairmen Magnuson (Wash.) and Kilgore (W. Va), it's Tearned, have agreed substantially on areas of activity for respective Interstate & Foreign Commerce and Judiciary committes (see story page 44). Mag- rnuson group will cover revision of Com- munications Act of 1934 to ascertain if changes are needed. Kilgore group will confine itself to “monopoly” aspects of ‘company ownership of net- ions, newspaper ownership fof radio or ty stations and radio station ownership of v. MOVE to standardize forms used by sta- tions and their representatives 10 submit availabilities 10 timebuyers is being acti- Voted by American Assn. of Advertsing Agencies. “On AAAA futures books for ome time, project was urged publicly by Ruth Jones, broadcast supervisor of Comp: ton Adv., at time buying and selling sen har few weeks ago, endorsed by Frank E, Pellegrin, H-R Representatives vice presi- dent, and moved into AAAA channels through Frank Silvernail, BBDO radio-ty manager and chairman of AAA radio-v Commitee SABOTAGE INVESTIGATED * Unless FCC investigators can get better coopers tion from technicians involved ia alleged sabotage of equipment at KPIX (TV) San Franciseo coincident with NABET strike, ‘Commission may call prompt public hear- ing, issue subpoenas and put principals under oath, subject to perjury and other sanctions. Aside from suspending operator licenses, FOC could recommend Justice Dept, criminal action against all guilty parties (whether licensed operators oF not) ‘with conviction meaning fines up {0 $10,000 and imprisonment of two years. MANIE SACKS, RCA-NBC's “tiple threat” vice president, will perform: on all three fronts—staf) vice president of RCA, executive of RCA recording activities and vice president of NBC hundling liaison on talent and other executive programming ‘activities despite reports 10 contrary. Mr. Socks is reported fully recovered from recent illness. TOLL TV * One of major moves of FOC a early 1955 will be invitation looking ward rule-making procedure on subscrip- ‘mn television, All interested parties, i's undersiond, will be asked to comment on ‘whys and wherefores of toll tv, with replies probably to be Fequested in 60 days. Ac- tion may come during week of Jan. 10 SHOULD THERE be single or multiple ‘ystems of subscription tv if service is closed circuit, authorized at all? Thats one of problems woh ateady has aren Sale ster Would connote monopoly. Malic yee ten would mean public, would have to have individual gadgets for each typ of Servicewhich woul e expensive ad wweldy Mt least one experimenter fels Ire would rater ore than have FCC ape prove several diferent systems MILLION NOT ENOUGH « Negotiations for purchase of ch. 9 WNCT (TV) Green: ville, N.C, for over $1 miltion by James W. Coan and associates (WTOB-AM-TV Winston-Salem, N.C, and WOTY [TV] Richmond, Va.) failed when WNCT stock- holders turned down offer. WNCT owners include Earl Westbrook (WGTC Grecn- ville), Josh Horne (Rocky Mr. Telegrar) and Herbert Brautf (Wilson Times). WTOB- ‘TV operates on ch, 25; WOTV permit is for eh. 29, SEN. MAGNUSON, who takes over chair- ‘manship of Senate’ Inversiae & Foreign Commerce Committee at new session this ‘week, hhas more than smattering of Broad- casting station knowledge. He has heen ‘minority stockholder in KIRO. Seattle (3.246) for many years but never has been fective in operation or policy, which is tunder direction of Saul Haas, president feneral manager and majority stockholder. LOTTERY QUESTION © Quizzed. by FCC on its bingotype show, Play Marco, KTLA (TV) Hollywood advised Commis: sion late lst week it would submit detailed reply a8 soon as legal issues are resolved [CLoseD Crrcurr, Dec. 13, 1954]. Station Js expected to hold to view show hasn't ‘consideration element, hence avoids lottery stigma. UNUSUAL, SITUATION, whereby Hovt Andres, cssstant general manager of WKY AM-TV. Oklahoma City, takes leave of ‘absence to direct WSEA-AM-IV. Mont. ‘gomery because of serious illiess of David E. Dunn, part-owner and general monoger, negotiated last week with implied acquies: ‘cence of FCC. Sale of WSFA properties to WRY for $562,597.90 now is pending FCC approval. Mr. Dunn suffered heart cttack last week after WSFA-TV had de- dhuted Christmas day. FCC officials ine formally indicated in view of circumstances it would not question move of Mr. Andres, sated to become general manager tinder WKY ownership, assuming direction of WSFA-AM-TV if he severed connections with WKY-AM-TV and operated Mont- ‘gomery properties under direction of its resent rather than proposed sew owner- sh, BASH AT WORK AGAIN « Announce. ment by DuMont of its cutback in live network activity [BeT, Dec. 6, 1954, and sce page 27 this issue] coincides with dis- closure that Booz, Allen & Hamilton, ‘management concern, is making survey of overall DuMont activities, BASH bas con- siderable background in management eval- vation, having made initial survey of NBC several years ago and later ones for Storer Broadcasting Co. and Evening Star Broad- ‘casting Co. (WMAL-AM-EM-TV) Wash ington. WILL GEORGE ARNOLD, son of Thur- mond Arnold, former assistant atiorney- ‘general in charge of anti-trust, and son inlaw of Drew Pearson, Become identified with Senate Judiciary Commitee in its projected investigation of purported mo- hnopoly.in electronics broadcasting fields? Sen. Harley M. Kilgore (D-W. Va.) who Becomes chairman of Tudiciary Committee under Democratic auspices, conferred last week with young Arnold and Drew Pear- 4307, presumably in connection with con imiliee activities. Mr. Arnold, Democrat, ‘vas defeated in Congressional elections in California last November. MAP MAKERS © Problem of making up ‘coverage maps for Bricker probe of tv networks and. ubf-vbf has been partly solved by FCC staff in asking 363. vhf Stations to send in celluloid patterns show- ing coverage, scaled 40 miles to inch (story age 44). Commission engineers thea ‘can use diss for many maps, cuting work- load. FCC itself, however, will plot con- tours of 248 ubf, 17 educational stations and 55 proposed outlets now in heating status DESPITE shorteuts on contour mapping Job for Bricker group, FCC estimates job ‘will ake two months with present staf. Speedup raises budget problem of shifting engineers from other work, delaying nore ‘mal aniety processing, or paying for over- fine. Project master is Hort Cowper. ‘thwait, 19 allocation expert, now chief of Railes and Standards Division. SPOT BILLINGS # Gap in radio statistics may be filled by proposed “spot radio register” using station reports as basis for regular compilations of billings in spot radio. N.C. (Duke) Rorabaugh, pub- lisher of Rorabaugh Reports ont spot placements, and James M. Boerst, who took over’ Rorabaugh reports on” radio spot advertising few years ago, planaing ‘new radio billings report, It would follow Rorabaugh tv pattern of gathering infor- ‘mation from stations direct instead of get- ting it from agencies which are often under clients’ orders to keep quiet. Broapcastino © TELECASTING January 3, 1985 Page 5you score again and again a a 1 "NAM nececes DUMONT wwe ws & se LANCASTER, PA. ‘STEINMAN STATION Clair McCollough, Pros. Channel 8 Mighty Market Place You Herburg Reading Honover Lebonon emale > Gumysbura Conte Horteton Chombersburg Sunbury Shomokin Woyreiboro ——Lewitown Boom New York Chicago: Fate leek Haven Lewisburg Los Angeles San.Franciseo Wentinter ———Hagentonn —— Mantnaburg V Page 6 * January 3, 1955 SRoapcastinc © TeLecastixepate at deadline Budweiser Beer to Sponsor Damon Runyon Film Series ANHEUSER-BUSCH, St. Louis, (Budweiser beer), buying Damon Runyon Theatre filmed series from Sereen Gems Ine, which wil eynd- ate program in markets not ised by Budweiser. Screen Gems will coproduce series, based on Tate author’ short stories, with Normandie Productions, which controls Runyon works. Air date is” Apel 15. General Atisis: Corp. represented Sereen Gemt in sale’ and negots tions with D'Arcy Adv., agency for Budweiser while” Wiliam Morris Agency represented ‘Nermandie. Radio Shipments to Dealers Total 4,416,783 in 10 Months SHIPMENTS of fatio ses to dese totaled SaeTE ip at 10 mong of 1956 seen te'Rallo tenets Mi: Aes’ Factores Sheed e580" ass i Ceaser compared wie nicl in Sepenben: vee work ena TETMA‘s cao shipment res Soot e- aioe mle ok wheh tone aly 0 lo into bam EEEE CET Saediesaset paeaast st ‘okano tora, Ua67H8 8; 8 Westinghouse Plans Session Of Key Radio Personnel KEY pesos! of Wesininue Brose oy Recess toe wih WC ep Sein Now Wort Tootny and Prey ‘iow 1950 atcomplstment a ay fore Fiance 1955. Cars Iovitng, Wi pres sane i rsd er seen et ab Song of Weninghoo sion execs 9 Bimal ‘Speakers will include Eldon Campbell, na- score ees munage Bard E. Pang, a fama aiveatinr tod sles premeton deste, se nttard Pe natuea pogran dee thr std fe put clos Daeg Bann WC exenive vice present Ralph Rue see preiden, for engoeing Garden Hovis clcatonl tases J 8 Str ndusal rons mange oF Stn ig counts Toon F Hanes, coer Sictgemanse GD. Tous mide ie nase tn Toba ly, Mat and er pron tier Seon wil be at Se Rept Si 1B mecing tobe shed let for WBC anon Bone Broapeastina # TELECASTING FM SUIT SETTLED FM PATENT suit brought by late Mal Edwin H. Armstrong. against RCA and [NRC has been settled for approximately $1 millon, Brig. Gen. David Sarnof, ‘board chairman of RCA and NBC, an: pounced Thursday. Judge Philip J.'Me- Cook,” originally” appointed by U. . District Court for District of Delaware to preside over pre-trial depositions in Sui acied as arbiter by agreement of RCA-NBC and estate of fate Major Arm- strong. Suit now has been dismiswed by stipulation. Judge McCook said, “I be- Tieve that the amouat Gxed is fale, just and reasonable" Tv Network Shows Gain, Radio Down for 11 Months TOTAL rw nctwork go tne les for Tria: itty adh Neveases Sk foc ON ies eam Scar it avast congas sass ‘tila ete bese Fiwanceet Pie tie), towed Bae, are rm, any mowed oes aoe ured -RGGtutent fale et PEM ting Ee Aas ages Stables solo atin a Wit Sreviousiy publ aie iin alti cate aos ache tie ae ts i IGE Gh WEG GSS ‘otal Hisuais Haateom FssaroaI Hans NETWORK TELEVISION sor tegen spams Be get james iikomsane GSO EB ‘otal i281. Faas feeneak 2 Fan, pORKE DuMont Has Pro Rights DuMONT ‘Tv Network has purchased cights to telecast annual Pro Bow! game to be played Jan. 16 in Los Angeles, but spokesman said it has not been decided whether network actually will telecast game, ane REPPLIER'S TOUR ‘THEODORE (Ted) REPPLIER, presi- dent of Advertising Council and its di- recting head since 1943, left Saturday for six-month world tour under fellow: Ship awarded by Eiseahower Exchange Fellowships Ine. to study world-wide com munications with emphasis on reaching finds of men with ideas. Accompanied by Mes. Repplle, he will visit Japan, Hong Kong, Matila, Burma, Pakisan, India, Epype Maly, France, Germany and England. In his absence, Advertsing Counc wil be under direction of Allan 1M. Wilson, vice president. + BUSINESS BRIEFLY CURTIS APPOINTS © Curtis Circulation Ca, publishers of new magazine, Tv Program Week, {ogo on sale with fest itue, Wednesday, ap. Points BBDO, New York, for its advertising. VANILLA SPOTS © Burnet-Vanilla, American Home Foods, New York, trough Geyer Ine, [New York, preparing redio spot announcement campaign to start Jan, 14 fo about dozen ‘marke for 13 weeks DIRDSEYE PLACING .¢ Birdseye Frozen Foods, New York Ghickes pie), through Young 4 Rubicam, New York, placing radio spot am ‘pouncement campaign ia 16 markets starting Fan 24 for eight weeks LEVER SUPPLEMENTS # Lever Bros. New York (Good Luck margarine), through Ogilvy, Benson & Mather, New York, supplementing fas radio and tv network shows bY spot came paign in 10 markets starting early in. January for 26 weeks DuMont 0&0 Stations Show Increased Earnings for Year ALL THREE stations owned by DuMont Tele: Vision Network made money in 1954, Donald H. McGancon, general manager of” DuMont fo Stations Div, reported Thursday in yearend statement. "He said stations—WABD (Ev) New York WITG (TV). Washington and WDTV (TV) Pittsburgh (which has been Sold to Westinghouse subject to FCC approval “reported average increase of 16% in bili as compared to 1953 and comparable compaite Increases in profit ‘General Manager George BareaBresge said WABD's 1954 biling was 18% ahead of 1953 and station served 345 sponsors this year as compared to 287 last year. General Manager Leslie G. Arvies Jr. said WITG (TV) Wash- inglon stepped up number of local accounts 10 more than any (wo other Washiagion stations uring year, and seored billing gain of 20%. General Manager. Marolé Lund of WDTV (LV) Pinsburgh, suid sation pushed its biling ‘up through sponsor increase from 650 to 78S Two Wilkes-Barre Stations Ready for Megawatt Service ‘TWO milion-watt stations were set to operate at Witkes- Barre, Paths week. Ax of Thursday night, ch. 28, WBRE-TV -was poised to been ‘epular broadeasts with fll 1,000 kW power 4d competitor ch. 34 WITK-TV was planning 1 start ls 1,000 kw carly this week. ‘WBRE-TV's full power operation het been held up by winter weather which delayed fostatlation of new “4S-gxin ‘antenna. atop ‘Wyoming Me. Tower was istlled and final connections made fast Thursday. Entre WBRE- {TV nsalatin, including two 123 ew trans miter, is RCA, with installation under super: Wislon ‘of Chie’ Engineer Charles Sakoskt Se. WILK-TV'stnstallation taes GE equipment, Inching 45 kw transmitter and 25.gni bial ‘sienna. This has boon fosaled and at week's nd was awaiting completion of final linkage. WILK-TY ‘nsallation wat done by Chief Ea Seer Theodore French and crew. January 3, 1955 © Page 7CRACKIN’ GOopD! SO ne a Pee eee ee eed WJBK-TV Detroit If you've got a tough nut to crack in this rich midwest eae ee ee eT ORS) CeCe Ae Se Rs gramming and commanding Channel 2 dial position. pee One ee CE ae SCL LDat deadline FCC Chairman Advocates Minimum Regulation Policy MINIMUM regulation of busines his basic iowophys FEC Chatrnan George McCon. Enushey tld Southern Caos Breasts ‘Asus Toursdey af anal yearend meting 2 te angst.” Noting “bureavereey Bas old eming broadcasting he said lied, communication sey eee Race nore bh Piss, Gs Jae vee Pa aeaie & WTRI Considering Policy On FCC Denial of Stay WITH CRS-TV sfflistion at stake in Albany, N. Y,, WIRE (TV) that city was considering at week's end whether to appeal FOC’ order denying its request for stay of grant to sale of WROW-AM-TV same city to Lowell Thomas nd associates (BET, Dec. 27, Nov. 8, 1954] FCC on Thursday crdered Jan. 24 oral argu. ‘ment on WTRI allegstions that $298,800 par. chase of WROW properties by Mr. Thomas Violated Commission policy relating to station ‘Ownership by network personnel and whether any understanding between new WROW owners fand CBS violated antirust laws, TFC also said regular hearing before exam- {ner would be beld iter on WTRI charges that full disclosure of Mr. Thomas’ relatoaship to (CaS was not made, nor were there disclosed agreements regarding CBS afiiation. Tt wi also reported CBS announced Thursday it was Switching its afliation Feb. 1 from WTRI to WROW-TV. Both are Uhf outlets. WROW thas request_pending before FCC to allocate ch, 10 to Valls Mills, N.Y. FCC Annual Report Shows Ty Interference Problem FCC's 20th annval report, for fiscal year ending June 30, 1954, released by Commission Yesterday (Sonday), shows growth of field and Fegulatory problems over two. decades, high- lighted. by rapid. recent. development of. In 1984 FCC. governed 51,000 stations of all Kinds while commercial and operator licenses totaled ess than 67,000. In 1954, number of ‘adio authoriastions exceeded 1.2 milion while ‘operator permits totaled 960,000 "Ty interference complaints continued to be iajor share of field engineering, worklosd al- though cooperative commitees. in. 351 com. munities have effected reduction ia complaint Broavcastine # Tetscasrine COLOR EXPANSION MORE than 47,000 channel miles of tv intercity circus were reengineered (0 carry color ty to. 139 stations in 101 ities in 1954, AT&T Long Lines Dept Said today in yearend statement. Year ‘go Jan. 1, first colorcast carried Pasa- dena “Tournament of Rests” 10 18 ces ‘During 1984, report sald, more than 20,000 "addivional channel miles were fied © Black-and-white (facies, bringing total to about 69,000 miles added 102 tv stations in. 75 cites to Foster of inter-connected stations, bring- 0.360 stations in 234 cies three added Jan. 1) tetal, FOC sald, OF 18,037 complains in fiscal 1954 (21,249 in °53), 16,089 concerned am, fm and w, mostly later (21,749 in '53).. One tw set booster in Beaumont, Tex, interfered ‘vith estimated 3,000 sts i sit-mile radius, FOC noted. Defective master’ antenna at Bufalo Apartment produced interference signal stronger ‘hat Toeal © station Ise Tv Technical Staff Cut In Realignment by NBC SOME 30 to 40" tv engineers and technicians were dismissed by NBC at year’s end in what Wat sai to be “streamlining and realignment” Of certain divisions in engineering department. Primary reason for personnel cutback appeared to be reduced activity by engineering. depart ten’ techaieal development group, which de- vies special eletronie apparatus needed in program operations Robert W. Shelby, NBC vice president and chief engineer, noted that year ago, NBC had Several “high-pressure, color projets to rush Uhroveh in the technical development group, but that has slacked off” ‘Spokesman for Na: tional Asan, of Broadcast Employer & Tech. ‘iclans (C10), with which NBC has contract, ‘id personnel reduction pointed up “eloomy employment picture” at radio and 7 networks. New Line of DuMont Sets Includes Optional Radio ALLEN B. DUMONT LABS wi unvel tree few cesives ith standard brenda aor Splonal at Chicas Ameren Farture Mla today (Monday) suion of aver wit vst add 53010 Ia ces nord ite to DuMont ‘vim Kelley, vce president and gen eral mamget_of fn sid DuMont expe that high percentage oe fore act le woud inde radon Motorola Tv Sales Near Peak MOTOROLA Inc. sales hit measly $200 million in 1954 and were second highest in its history, it was reported Thursday by Paul V. Galvin, president. He predicted tv receiver sales would ‘it 66 milion and radio units 63 milion ia 1955. Firm introduced 1955 line of 28 receiv= cere a distributors meeting in Chicago, rang In price from $139.98 for 17-inch table mode $599.95 for 24inch console. PEOPLE Y,R. YOUNG, mani of Graybar + of Fort Worth ofce rie Ce, New York, promoted to district sales manager with headquarters in Dallas C. C. ROSS, manager of communica ions sales at Dallas, named to succeed Mr. ‘Young as Fort Worth manager. H. J. FRANTZ, sales manager at Graybar’ Ausia office and Warehouse, appointed manager at Austin HILLY ROSE, formerly with Raymond E. Nel fon Agency and. advertising promotion “man- Ager of Fullerton Steel & Wire Cy to crestive ‘Saft of Kling Film Productions, Chicago. ROBERT H. BOLLING, vice president and lweasurer of Bolling Co, sation Fepresentation firm, and Mrs. Sally MacDonald were married ‘Thursday morning at St. Mar ‘lie Church, Roslyn, Long Island VINCENT WASILEWSKI, NARTB chief at tomy, father of girl his Second child GE Plans Radio-Ty Center, Including Color Studios APPROVAL of plans for $2 million radio. enter to house operations of General Electie's WGY-WRGB (TV). Schenectady, announced ‘Thursday by RB. Hanna Jry manager, CEs Droadeasting stations dept. Center will have nation’s fst tv stodios designed specifically for color tv facilites, he said. Occupancy of building is expected in about year, although ground-breaking date has not Yet been announced. Building wil contaia three WW and two radio studios. Largest studio, aud- forum seating 300 persoos, will be equipped for audience participation shows and able. t accommodate fll symphony orchestra or mo¥- ing automobile. ‘Master contol room, with area of more than. 4,000" square fest, wil be located in center of studio's arrangement, providing contol of both radio and ty operations. New cxnter wil be located in heart of tations? Broadcast cow erage area of 14,000 square miles, serving ‘Schenestady, Albany and Troy. Raytheon Plans Increase In Ty Receiver Output RAYTHEON MFO. Co. pans to increase out pot of bot monochrome snd color Tec, ih later to account fr “substantial part of rotation in 1995) Henry F. Argenta, vise Present and seneral manager of fas tad Spertons, reported Thos THe predicted industry total of 65 milion monochrome sett ths Yet, with emphasis on Ibwerpled receivers and highest set ping tay 1 increased volume of olor tunis. He sed production of betwee. 300,000 Tite ‘color moder Sy fall of 1955, inZisch sere se. He sid orig fet mart ino strata and Shope t= Sodeet ad replacement market has matured. Raytheon reports earings or fst ix ments of fal year, ended Nov. 10,1984, of $2396 00 on sales of $93,007.00 after provision of $2150 000 for federal taxes, This was sal © fepresent Ince Of 145% in bilings, 2146 Invearnings before taxes, and 4696 earings ther tants, compared with simian period of previo fica ea Burrough Matthews Dies BURROUGH MATTHEWS, 61, editor of Bupolo Courier Express (WEBR Buffalo, died ‘Thursday after two weeks illness, Mr.” Mat hens headed SHAEF press headquarters dur ing. World War 1 January 3, 1955 © Page 9the week in brief SOMETHING NEW AT DUMONT Network, in revolutionary move, 10 ‘offer liverfilm operation using elec- tronic memory and supersplicer 27 NARTB REPORTS ON BEER-WINE Industry-wide survey shows beverage advertisers’ messages comprise minor share of all radio-ts time 28 SPOT TV SHOWS A GAIN Rorabaugh reports seven products used more spot tv than spot radio. 30 ‘ANEW PITCH FOR RADIO CBS Spot Sales extols circulation and impact of aural medium 30 LUDGIN AGENCY REALIGNS Blies named president as Ludgin moves to board chairmanship 31 TIN PAN ALLEY IN THE OZARKS Mountain musie it a big business 10 RadiOzarh Enterprises 3 MACHINE ACCOUNTING A station operator cites the merits of keeping day-to-day tab on the finan- ial situation 37 ZIV TV BUYS NATIONAL STUDIOS Film program firm pays $1.4 million for Hollywood facilities 0 NEW RAB GETS UNDERWAY Two executive appointments made as BILLION DOLLARS IN TV? Ty's President Treyz predicts me- dirs will hit that mark in 1985.42 THOSE INVESTIGATIONS Industry faces two major probes as Democrats take over Congress... 44 RAYBURN BARS TELEVISION House leader rules cameras out of committee hearings % CENSORSHIP IN TV American Civil Liberties Union issues report decrying infringements. 48 103 TV'S WENT ON IN '54 Year's starters weren't even half of 1953's total of 225 56 NBC-TV REPORTS RECORD YEAR Network's gross billings reached $125 ‘million. Color programming cited. 64 MUTUAL PLANS SPORTS LINEUP Redio network will broadeast major ‘events on year-round basis 65 RCA FORECASTS BANNER YEAR Sales of electronic products will reach vecord highs, Folsom reports ....66 FINAL RITES FOR LOHNES Industry figures pay last tribute 10 successor 10 BAB starts year... 42 prominent radio-- lawyer 6s departments Advertisers & Agencies 28 For the Record 72 On All Accounts... 24 ‘At Deadline 7 Government 44 Open Mike 6 ‘Awards 63 n Review 12 Our Respects 2 eect 5 Inthe Public Interest 62 Personnel Relations .. 6? International 70 Professional Services Editoriel 86 Professional St se c lead Story 27 Programs & Promation 83 ace 70 Manufecturing 6 Program Services 64 Feature Section 35 Milestones 26 Stations 58 Film 40 Networks 64 Trade Associations 42 Page 10 * Jenuery 3, 1955 Publihed Bvgry Money by Broadeasting ‘ssistanr forroR: Marid Hoo a an lye Bai Ene, HOM 28 oan 3 Clin vey Man 9.2494 Jr Broapcastine © TeLecastine4 i. BR W “wo! AWARD For vonsored * i in cooperation wit presented. to Television News Reporting ‘The Meal Sehaol of WSJAR-TV Providence, Rhode Island When the news breaks, Southern New England tunes to Brosoeasring © Terecasrive YimUers 3, 1985 © Page 14EvEN GILBERT AND SULLIVAN WATCH ‘cousins and their aunts, not to mention their sons and daugh- ters and old family retainers. fon opening night — that's the woy the folks of both Gilbert and Sulliven, N.Y, feel about Channel 8. And Gilbert and Sulliven ore bout two of more than 250 communities in upstate New York who find first night excitement every night in the week on WHEN-TV. ¢ They fee ike tre monorcht of the “se, 1 Want to tread the boords @ theatre thot always hos on overflow audience? Join the WHEN-TV troupe ff wandering minstrels SEE YOUR NEAREST KATZ AGENCY poly os wareuh Staton WwW: H: CHANNEL 8 i ) sveacuse, nx) fae © Toman 8S IN REVIEW COLGATE COMEDY HOUR ‘THOSE teetering on the brink of middle age ‘must constantly ght against the temptation (0 Shlor the past in hues brighter than life. Al of Which is ove way of saying that the delayed Telurn of the highly entertaining team of Dean ‘Martin and Jerry Lewis tothe Dec. 19 NBC-TV Colgete Comedy Hour didn't seem 18 sparkling tnd enteriaining as many of their previous programs. ‘Certinly, no inference should be drawn that the show wasn't amusing and & generous cat above the standards set by previous Comedy Hour presentations this, season, But it must ‘be admitted that mich of the comedy jst didn't register, with Mr. Lewis unable to capitalize ‘with his Usual Verve on an unfortunate surplos Of fubbed Fines and awkward pauses In justice, it should be explained that this is the first show for the pair in quite some time. Mr. Lewis has been sidelined with 2 succession of physical ailments, enough 10 try the harditt of souls and to give delight 10 © ‘writer for NBC-TV's Medic. "The other half of the team, Dean Martin, gain proved himself very abie straight man, humor off. Additionally, his relaxed and suave | song delivery Is a genuine asset to the Comedy | Hour. ‘A well-guarded preshow secret was the igentiy “of “Phil Abrams," scheduled. 38 8 dust star, Mr. Abrams, it tured out, was DS" Tack Benny, visting his old stamping rounds at NBC. ‘Typical of the show's Tack ff bounce was the failure of Comedy Hour ‘writers Artie Philips and Harry Crane to give ‘Mr. Benny any material really worthy of Bim. “Among” the credits, several umbers. by choreographer Nick Castle, especially “Swing Alleys" proved most effective. Pechaps the disappointment at the fst Mar. tin and Lewis Comedy Hour of this seston is "compliment 10" them, for tv viewers have | come to expect much from this pair.” Based fon past performances, their Dec. 19 debut might be explained as a temporary rustiness | exused by their long lay-off. Should this prove correc, 4 Sullivan Will have serious fun | for his future Sunday night ratings. But a repetition of the Dec. 19 program ist gcing to disturb either Mr. Sullivan of his ratings | state Production Costs: Approximately $75,000. | NBC-TV, sunday, '8-9 pm. PST. (Jour more | propiams for Martin & Lewis, on irepular schedule), Live origination from Hollywood. Sponsored by Colgate Palmolive Co, through ‘Ted Bates & Co Executive producer: Pete Barnum: unit produc- ion manager: Jerry Madden: producersdi- rector: Eres! D. Glucksman. astociate pro- ducer: Robert Henry: director: Alan (Bud) Yorkin; assistant director: Roy Montgomery. Writers: Arie Philips, Harry Crane: technical Mirector: Joe Conn: costumes: Kate Drain Lawson; art director: Furth Ullman; musical director: Dick Stabile: lighting: Tim Kilgore Choreography: Nick Cactle; makeup: Fred Wiliams, HORIZONS SEE YOUR doctor right away. ‘That's the theme and moral of Horizons ew Sunday evening series on ABC-TV and the Iatest of television's contributions to the ‘medical edycation of the viewing public ‘That's practically the commercial, 100, for ach of these quarter-hour programs stresses the necessity for visiting your family physician in all emergencies far more strongly than it oes the produeis of its sponsor. ‘The actual Cita commercials are amoog the illest in 1, purely institutional, with a0 sell at all just citing 8 contribution to medial progress made in the Ciba laboratories and mentioning that Ciba also makes things for indusuy. “The time to see your doctor discussed on the Dec. 26th program is when old age is at hand. ‘This telecast began with a drama! the family group—wvife, son, daughter iniaw—wvaiing for fither to come home from the ttre to join in fan anniversary celebration, Father i late and Tater stil. ‘The family grows anxious. Then the bell. ‘The door opens and father staggers fn. He's had a dizzy spell head (o come home {n'a tax; he's got to sell the store and retire: he's all through: he's 67: he's an old man, with rothing 10 do but wait for death. ‘See a doctor?” What's the ute?” "When you're ‘old, you're old and there's nothing aayone can o about i “The drama faded from view and io is send was Dr. Howard A. Rusk, director, Institute of Physical Medicine Rehabilitation, New York U. Bellevue Medical Center, who commented that this mun really needed his dector to help him adjust his activites to his aging body. “Age,” sid Dr. Rusk, "is physiologist, not chrono- Topica.” There ie nothing magical in the sum ber 65 and no real reason why that should be aa arbitrary reliement age. People are diferent: Some should go on working at 80; others should retire at 40." Retirement too soon is as bad 45 working too long. Aman must feel needed. See your doctor and find out how you should adjust to growing older. Like any good lesson, sermon or commercial, Horizons does vot try'to do too much in its eekly quarter-hour, but concentrates on driv. 1g home single ‘point, effectively but not slarmingly presented and, authoritatively ex- Plained. The Dec. 26th telecast dealt with the ‘medical problems of old age; that of the pre= vious Sunday with those before birth—the pre- fatal care of the expectast mother. In each ease, the answer was the tame See your doctor right away. Production Costs: $7,000 ABC-TV, Sun, 9:15-5:30 pm. EST Sponsored by" Ciba Pharmaceutical Products ‘ne. through Kiesewetter, Baker, Hagedorn & Smith Ine. Producer: Kiesewetter, Baker, Hagedom & ‘Smith Inc Associate Producer: Ken Rockefeller Directors Matt Hear Cast: Guest physician cack week. Broapcasrina # TeizcasriveTELEQUIPMENT NEWS Published by the Genesal Electric Company, Electronics Park, Syracuse, N.Y. UNUSUALLY LARGE AREA SERVED BY WMGT-TV WITH G-E 12 KW TRANSMITTER Top Engineering Plus Top-Performing PERSONALLY SPEAKING | mont. He came to WBRK from G-E High-Power Transmitter Places esol Fomoeine) Ths settee eg i memener UHF Station In Dominant Position erations, which ductede ‘bots | the tation. He was elevated to “Mt. Greylock Television | away; Worcester, 76 miles | Radio Station WBRK and Tele- | general manager of WERK in Station WMGT, with a trane- | away and stesdy pictures in | Vision Station WGT, are | 1942, and began managing mitting plant more than twice | Hartford,Conn.,67milesaway; | directed by the company presi- | WMGT in its initial staze of as high as the Empire State | Rutland, Vermont, 69 miles | dent, Leon Podolsky, of Pitts- | planning and construction. field, Massachusetts, He has an extensive backe| GENERAL @ ELECTRIC. round in lctonss Dosis | World War 1, he served as | chairman of several Army and Navy committees, working for the standardization of elec tronie component parts. More recently he has served asa con Sultant to the Department of Defense on electronic compo- nent problems | "He holds over 100 patents for developments ineletronicsand has pablished nationally and internationally circulated. po- | pers on electronic components JOHN T. PARSONS. Direct man | agement of Television Station WMGT isin the nds of John See eoetnersaeee 1, Pars of Laon senha veteran in radio. Mr. Parsons? nd own ivodurcrnt carly radio career wasesntored | reed bY WHOTTY iusrotan fre ge retinas tered | sued fom Wercve grepored By Building, is the highest TV | sway, including other a ae site operating in southwestern | area communities such as Glov- Paes - ‘New England and New York | ersville and Kingston, N.Y. State. It reaches into 5 states,” “Granted, because of the rug- | saynd T Parsona,its Gen Mar. | gedNew England terran, there “Power: A 12 KW G-E | areholes in the WMCT cover tranamitertakessdvantageot | age. As the terrain lovee out to short transmission line to its | the east and the west, the cov high antenna to provide high | erage improves in these direc ‘signal level even in locations | tions. It is safe to estimate considered ‘in the shadow’ by | that 90% of the population | ordinary standards within a 50-mile radius of the “WMGT, operating 700 feet | transmitter is being covered above sea level atop Mt. Grey- | satisfactorily. This unique Tock in Adams, Massachusetts | transmitter location provides (2100 feet above average tor- | coverage of three rch markets rain), has proven power and |... the New York Capital dis height are of major impor- | trict to the west, the Pioneer tance in providing wide cover- | Valley to the east, as well as age on UHF. Reports show re- | Berkshire County. three rich i ception in Boston, 129 miles | markets under one umbrella.” | mnerbeliny soportea eS tt ato! mowe on-— meee sheep im a dream... Poe ee » 1’ Storer Broadcasting Company, however, counts yetrs : Oe eee ert Ree aC rae ue Pee en eon Pe ee nL ye 8gx STORER BROADCASTING COMPANY & i] CD bane Ace cane WIBK - WIBK-TV s a Res elds Portland Ore, en csy pre CR ekg Goh Dc Rosa wea bales Mel Cn une Sra aN eras) Rte a eT Se ea ee ee CeO een cit ene ‘ Gee aes tare ere we te eas eee eee)always pays in the . Me ds | RICH, GROWIN' NORTH CAROLINA MARKET BETTER... . coverage than ever before is yours with RADIO in the...+-..-. f OL | Yes NORTH CAROLINA CT BEST. afternoon and evening is buy morning, cc Represented by HEADLEY-REED CO. Page 16 © January 3, 1985 a rr ne OPEN MIKE: Oops - EDITOR: In your review of “Dateline,” the Producer? Showease December t¥ show, io the Dec. 20, 1954 issue, you credit J. Walter Thompson as the agency “nandling. Ford Motor Co.'s co” sponsorship of the program. ast to Keep the record straight, may we re- mind you that Kenyon & Eekhardt represents ‘on this particular program and is responsible for the unique Ford, Mercury and Lincoln commercials, J.B, MeMecken Tnsiational Advertising Ford Motor Co. Dearborn, Mich. . . We're Sorry EDITOR: While I love all concerned at Broascasraxa ® ‘Tetecasrnee, 2 small error crept into the re- view of “Dateline” TKAE handles the whole show; the book credited J, Waller Thompson withthe Ford end "Most minute of details, but i proves 1 reed the magazine. Hel Davis, Vie Pres Kenyon & Eckhardt New York Georgia Appreciation EDITOR Nencervo eto. otonob.aieans (president, “Aan Journal and Constitution) WANTS 2008 feenner.” wa weno 1°00 auras FoR 374 | Grey Got Gruen EprTor: | _ tf there are any in the industry who wonder | ic Bet is read cover to cover, lt our most recent experience at Grey forever allay thelr outs nthe Dec. 20 ive you incorrectly printed ina box tiled "Some Big Switces in’ 1938" that the Gruen account bad moved from Me- ‘Cann-Erickson to an agency other than Grey. | Our phones ‘became immediately busy with rmaay calls pointing out the ror ‘Although the boty of your story correctly stated thatthe. Gruen account had come back to Grey, we thought you would want to tll {hose of your readers who didnot cll us for the correct information that “Grey Advertsing | Asency was named by Grues. Girittopher Cross, Dr Promotion & Publicity Dept Grey Adv. Agency Ine. New York Right Owners, Wrong Station EDITOR: With reference to the [San Diego} story (pet, Dec. 13] your facts are incorrect Mra” Revell: and mysel own and operate KSON and KSON-FM ia Sen’ Diogo and we | hve noting waatever 1 do wilh KCBQ 'KSON was ot even mentioned i your story and yet of the people mentioned every one i new tan Diego within the past fow months ‘We have operated KSON for seven years and there is not any other station in. San Diego that has not chenged hands in the past year except ours ‘As we have spent a great deal of money a5- socuting our. names with the ownership and operation of KSON we naturally do not want fo caute confusion in the out of town agencies! minds, Fred Robell, Owner SON San Diego, Calf ‘Ant Auditor EDITOR: “The Nov. 22 iste of BOT lists Eunice Weston with the title of Ant Auditor Now is all the years that I have been battling the mountains of minutia it just never occurred to me that despite their size they could have been ant hills And, believe me, even though Tm part Cherokee Tadian 1 never dreamed of counting the ants Tell me, what kiod of equipment do you use to line up the ants to count them, what i it about them at you audit, and what does Miss ‘Weston think of the whole thing? Danged It Tm not fascinated by the postion she occupies and the work she does. Working of the Man haan Project during the war was great but, shucks, tell me about her duties. Budd Gore Publicity Director The Halle Bros. Co. Cleveland, Ohio Parochial Praise EDITOR: * ‘To say we of Global Films are pleased with your spleodid eatment of the Global Films! Story (BST, Dec. 13} an understatement. We are alighted ‘Mess. Hartley and Snyder concur with me in feeling that your wellriten, careful stdy to be commended for’ both’ accuracy and depth, “Forhermore, we might adda bit of parochial praise and say your article is as ful Of vitality 28 a Global poppet-commercal. Ralph N. Weil Treasurer Global Telefime New York Life Answers BMI EDITOR: This leter is being writen in response to Yyour story on page 58 of your Dec. 20 issue headed "Life Music Index Draws BMI Com: also have made. quick and cursory ex- amination of the General Tile Index of BME And such examination discloses that over 90% of the titles sted therein are titles of Public Domain origin, foreign selections, or selec: tions comparatively unknown to. the general" public or selections which are rarely if ever ted, Many of the compositions are the result of artificial exploitation and though possibly. per Tormed at one lime are receiving very negligible performances at this time ‘OF the small quantity of compositions re- ‘maining—the copyright proptitors could easily Clear them through any other Performing Rights BnoapcasTino © Tetecastino195, Seattle, Washington Top Fifteen Once-A-‘eek Snows: Dragnet Station Disney land KING=TV Groucho Kiarx Station Toast of the Town Station Lone Ranger KING-1V Badge 7 II) KING-1V Make Room for Daddy KING-TV Ty Playhouse Station Favorite Story KING-TV Range Rider - Station Kit Carson KING-TV Wild Bill Hickok KING-TV Fanfare Station Life of Riley KING-TV Mir. District Attorney KING-TV Name's the Same KING-TV Racket Scuad KING-TV Stop the Wusic KING-TV Theatre Gui ld KING-TV This 1s Your Life Station gt age ng mgt ge wg SOGKLLGKLELLLL SY SA WELDED ods Top Ten Multi-Heekly Shows Early Edition KING-1V Sheriff Tex KING-Ty Dinah Shore Station Camel News Station Wor Id Today KING-TV Stan Boreson KING-TV Channel 5 Playhouse KING-TV Eddie Fisher Station Midday Watinee KING=TV Perry Caro Station Football NCAA Footbal! KING-1V Station Professional Football KING-TV Station fake gous pi ug ng ge Hp ign — eh, worcye ye SET SS SOUS ON aa TV onan Yoo conslntlrdoin the Cha it may be the advertiser’s The Sth Network wer to his TV problem Tess setter’s market in buying national televnlon tne. Newspapers can add page. as- auines can ad sections, but as long as an hour has 60 minutes and a week seven days elevsion will remain a seller's market. Pies) Figure it yourself. Choice time is J). sy) #00-10:20 Pam. That's 5 one-hatt By) hour day lowe fr the fttbour SA shows and the multi-produet adver- tisers with several time segments, and you can see why existing networks are limited to around 60 or 70 sponsors forming the “Charmed Circle.” ‘Perhaps we've been lucky because right now four Screen Gems produced film shows are racking up enviable ratings on networks. We value our large national accounts, but know many advertisers can- not get network time, or feel that the rigidness of network control is not in their best interest. Fortunately for them—and they may be national or regional in scope-the networks do not have a monopoly on creative imagination. Fine programs are being turned out in our studios in Hollywood and New York, as well as by others, Advertisers need not be dependent on one net work, one time slot. Good spot time is scarce but it is not unobtainable, and a really “hot” show has a faculty for clearing markets, Each advertiser can create a new kind of network—The 5th Network his own. Born out of the creative ability of producers of film enter- tainment, and the administrative experience of advertising agencies, advertisers can tailor-make their own “network,” choosing their own markets and time spots, and retaining the freedom to move their shows for even better availabilities. Further, they have a wider choice of programs and a greater degree of control over format, talent, and material,rmed Circle By this method, national advertisers ean get co erage in every television market at less cost than by buying those same markets on a network. Where the advertiser prefers to limit his coverage, and the show can be sold to others in non-competitive areas, the package producer can substantially re- duce the cost to the original sponsor. When a por- tion of these savings is allocated for promotion and merchandising, you can get top audiences at lowest cost-per-thousand. Tenth rr ya a Fa to time or days, strong promotion as s )) used by the film industry...in news- can more than offset the admitted value of a uniform time period nationally. Pa SER a Pcie elas the rita We sincerely believe that The 5th Network—your own show, in your own time spots, on stations of your select Charmed Circle and attain a satisfactory rating. nis the only way you can join the Ay We've done it for The Ethyl Corpo- [Fe >ration through B.B.D.&0. And we're FEET HL preparing » tp-Alght, top-udgted | Hollywood series now for the Falstaff Brewing Company through Dancer-Fitzgerald- Sample, Inc. at a fraction of its production cost. Others, too, are seriously considering this fresh approach to national advertising. If you would like to know more about The 5th Network and how it can work for you, why not get in touch with us now. We will be happy to sit down and discuss in detail a plan to fit your specific needs. TELEVISION SUBSIDIARY OF COLUMBIA PICTURES CORPORATION, 233 WEST 49th STREET, NEW YORK 19, N.Y. = Clacue $5084 The onty company providing advertisers with Hollywood and New York eustom produced national shows, syndicated programming, and commercials-all on fm.From where I sit 4y Joe Marsh Page 20 Tickets Please Riding up Broad Street the other ~ afternoon, I saw “Tiny” Fields up ahead directing traffic. I also saw a lady a couple of cars up from me try- ing to get out of a tight parking spot. No one stopped to let her out, but I did, because I’ve been in the same fix myself. When I got up to “Tiny” he blew his whistleand stopped me. “Have a ticket, Joe,” he said. I was surprised —and a little sore. But “Tiny” ex- plained. “It’s a movie ticket—good anytime at the Bijou Theater. We're having @ Courteous Driver Week in town. You qualified by letting that lady go ahead of you.” From where I sit, courtesy and re- specting the rights of your neighbor go together—in driving a car, just as in anything else. For instance, even in something assmall asa choice of bever- age we should live and let live and be thoughtful of others. You may like tea with your dinner. I happen to occa- sionally like a temperate glass of beer. Neither of usshould “blow thie whistle” ‘on the other's choice. Pe Mosse Copyright, 1954, United States Brewers Foundallon # January 3, 1955 OPEN MIKE: organization, such as Life Music, Inc, with a ‘efulting saving of approximately eight milion ollars ($8,000,000) per annum, May 1 suggest that now that Me. Havertin has completed his “guick and cursory examina: ton” of Life Music, In, that he proce make “quick and cursory examination” of the BMI General Index and what he Is offering the broadcasting industry for $8,000,000 pet ‘Asa matter of record, we have never sought to burden the broadeasting industry, have al- ‘ways serviced the industry to the very est of ‘Our ability and have strongly advocated that 2 fir non-discriminatory and equa be cstablished for all writers, publisher affiliates tnd broadcasters ‘We have met with considerable resistance fn our campaign to establish these purposes from management of BMI and it may be neces sary to refer the entire matter to the U. 8. Dept. of Justice in order that these meritorious objectives may be achieved. T know thet your magazine is dedicated to the best interests of the brondcasting industry tnd possibly your bringing Uhese matters before the industry as a whole may accelerate the culmination of a just program, undoubtedly ‘resulting in substantial savings (9 broadeasters. "Barney Young, President Life Music Inc. New York, N.Y. Formerly With... EDITOR: On page 72 of the Dec. 27 BOT there is an autile which makes reference to WEBB an- founeing the mame of the new general man fger as: Bentley Stecher, formerly sales fuer of WSID Baltimore. ‘This arte in ror. as ME. Stecher's former position was as Sales manager for WWIN Baltimore “Marvin Mirsis, Gen. Mer WSID' Baltimore Sentlsed Mir. Seecner ar former with) WSID Timely Think EDITOR: was very much interested in reading your editorial “The Think’ the “Thing” which. sp peared in your Dec. 13 issue, because 10 my ‘mind it was quite timely. T could just wish that BBDO—as well as other advertsing agencis too numerous 10 mention—was a deeply concerned about the future of radio as they appear to be on the surface. By that T mean most agencies don't eem 10 realize what they are doing to radio— incidentally, 2 medium very important (o them “Sy ‘contindally puthing radio stations for Special packages, and rate concessions. "You tnd I know foll and well that many facturers, advertising agencies and even radio trade papers have everything to gain by maine {ining radio in a strong position, because if it was not for radio, newspapers, magazines, et. many of us would have no business today and ‘manufacturers would have to spend many times their present budgets in order to reach people land tell them about their product. If the announcement and program rates of the radio stations are 10 be driven seadily downward, Te then means that radio station fre going to have to put on more advertisers in order to earn the same revenue. ‘The natural consequence of this is that radio stations will be offering les and less entertainment and, in the end, may be that they will start to Jose large segments of listeners. This, of course, mesne a dilited medium William B.” Caskey Vice Pres. & Gen, Mgr. WPEN Philadelphia Teuecastine\ eC) Ge Se Ce ee de ae WKHM IS FIRST IN JACKSON... He's a household word in Jackson's homes. They listen to Cass and they buy. BRST IN POWER | ee cea abody bu NOBODY even comes close to his rating. He's tops FIRST IN NEWS by 3 to 1. Young or old, they all love FIRST IN MUSIC Cass Kaid. No wonder his platter-patter FIRST IN SPORTS is paying off for advertisers in this rich SOTRUY, midwest market THE BEST... How-much jack are you getting ont of Jackson? You could get more if you put Cass Kaid 10 work for you! WKHM Jackson, Michigan Frederick A. Knor, Pres John 0. Gilbert, Mg. Director Represented by HEADLEY-REED WKHM—Jackson ... WKMF—Fliat WKMH-—Dearborn-Derroit is the package buy that covers 77% of Michigan's entire buying power. Yet you save 10% when you buy all 3. Highest ratings... because every. body likes News, Music and Sports! January 3, 1955 © Page 21 Brospeastine © TeLecasrine10,000 WATT WHB 357% It happened in Omaha (KOWH) and it happened in New Orleans (WTIX), Now Kansas City makes three lead- ers for Mid-Continent! Hooper says WHB is first in the mom- ing, first in the afternoon, first | all day with 85.79 of the avail- able audience, twice the next station’s share. All this since | June when new ownership-man- ‘agement, brought new ideas, @_-new programming, new con” nsx cepts to Kansas City’s oldest (1922) call letters. Ask the “Blair_man, or WHB Gen crel Manager George. W. 19% 9 wosx e Armstrong! ax | sox . | TT Ixoex—7,AM-6 PM, ‘Mowbar-Fainiy, Gor-Nov., 164 10,000 WATTS WHB ON 710 ke. KANSAS CITY, MO. WEE conrnerssroaceasrne conan wae Sere, seth, Page 22. © January 3, 1955 our respects to JAMES DEWEY CUNNINGHAM IF YOU spend an hour with big Jim Cunning: hham, FCC's newly.appointed chief hearing ex 5 you wil noice he smokes hie cigarette precisely, firmly. This inteose purposefulness pervades his whole vature, from his hearty hello to his que, ‘but exact, judicial demeanor in conducting at FOC heating. 1 signals the way he plans to get things done {in building up the Commission's Office of Heat ing Examioers, streamlining snd making more ‘uniform the hearing procestes and working with Applicants and. counsel to conclude heating cases a5 expeditiously and jusly as posible ‘Whether itis writing a decision or painting his house," like to get onto it and get it done to the best of my ably.” "That isthe capsule comment on his basic philosophy. And whea he “gets onto it” he works around the clock to finish the job if necessary, as he did io ing the Denver ch. 7 (KLZ-TV) inital de- Cision. The first postfreeze comparative case to 0-to completion, Denver ch. 7 sot the pale tern for later contests and Mr Cunaingham’s text became the primer for future opinions, The smoke-filed hearing room daring. W's postthaw channel rush i well on its way € Becoming a mellow memory for lawyers and Ttigaots.” The heat of summer or the fight i self made many a hearing a shirvsleeve afar. The nation's great fo business and communi- cation were jammed together in hastlyrcon- ‘verted hearing rooms during many proceedings and the resulting informality sent Some back Ihome assured Washington is really Tike that. But now the rush and informality are over, Chief Examiner” Cunningham agrees, indicat” Ing he expects to make every effort to assure more comfortable ccommodations and eller facilis for hearings. Through cooperation of ‘counsel, both in FCC and out, be believes the (eotsstent with the rights of the partes) His ultimate goat: to publish decisions as “expeditiously as possible” The result "We: smendous economies, not only to the govern. ‘ent, but also to Htigants.” Born Sept. 26, 1899, at Northampton, Mass, James Dewey Cunningham is one of four chil Gren bora 19 Michael P. and Catherine (Mo Gough) Cunningham, second and frst genera- tion County Cork (ireland) folk. His Ife am. bition, to become 2 major Teague’ bateball player, was tempered at an early age through Tessons of punctuality taught by the ans of the parochial schools at Holyoke, Mass. At an early age he also learned soci and family responsibility earning his spending money inthe American tradition —working in a grocery store and delivering newspapers. Following high school graduation in 1918, im Cunningham enlisted in the Army and was in the midst of basic traning when the Armis- lice was declared. In 1920 he entered George town U. at Washington, D.C, on 2 baseball scholatship. ‘After reeziving his A.B, degree in 1923, be took the advice of his career counsellor, the Inte Rev. ‘Thomas L. Gasson, S.J, then’ pro- {sor of psychology, and chose Isw. Returning to GU that fall aad entering ite law school, ‘im Cunalngham worked on both his M.A, and LLB. degrees, which he received in 1926. He passed the D. C. bar in early 1997 and later that year resumed studies at GU for his master of law degre, received in 1928. ‘After short private practice, Mr. Cosning- hham joined the ‘Civil Service Commission In Inte 1930 as sttorney-examiner, evalueting ap- plicants for legal positions in goverament. To late. 1934 he transferred t0 the then newly- organized FCC as senior attorney. Starting in the law department ofthe Broadeast Bureat, hhe worked essentially oo hearings and subse: ‘quently served as examiner in severe caves, Having oblained reserve ‘commission of captain in 1933 in the Army's Judge Advocate General Dept, Mr. Crnniagham volunteered for active duty ia November 1940.” Assigned jndge advocate general in the chemical warfare Service at Edgewood Arsenal, Md, he advanced {0 fall colonel and in 1944 was assigned judge sdvocate of the Antilles Dept. with base at San Juan. Here he won commendation for "out: standing service.” ‘Returning to FCC in 1946, Col, Cunningham was placed in charge of the Renewals. and Revocations Section Of the Broedsast Bureau's Law Dept, thes under the direction of General ‘Counsel (tow Comr) Rosel H. Hyde. Io June 1947 he became one of the fist formal hearing examiners upon Implementation of the “Ad: ministrative Procedures Act. Early major cases Included the tate. A. (Dick) Richards and WMEX Bostoa license renewal proceedings. Spreading his 240 Ths. to height of 6 ft 3 it, Col, Cunningham was'a Togical choice when Chairman George C. McConnaughey Fecently said the Commision needed a. big man for chief examiner “and we picked the biggest we coutd fod.” But the chairman also referred to performance and experience ‘A career man at FCC, Col. Cunningham belongs to no political party. He admits neg Tecting his golf the past five years, but stilt handy xing things’ around the house under the eye of Mrs. Cunningham, the former Gene vieve H. Grifin of Georgetown (D. C.) whom Ihe married in 1926, His hobby: hist, BuoavcastinG © TriecastiNeA money-back guaranteed im unduplicated Denver Area TV homes with tele n‘s. hotfest Spot package in a booming market! Lotest ARB reports FANFARE FEATURES reaches an undvplicoted 58.1% (gross tating points-107.3) of the Denver areo’s more than Yemillin TV homes.* The result? KOA-TV boots its guorontee from 409% to 50%! Your 12 soles messages on KOA-TV's 9 popular FANFARE FEATURES in each two-week cycle penelrale on unduplicoted 50% of Denver's TV homes...money-bock ‘uoranteed! In foct, they'll roach 60% of these homes 2 to 5 times during the two-week cycle! ONLY 6 PACKAGES LEFT! Call KOA-TV or PETRY now! Broapcastine © Tatecastine January 3, 1955 © Page 28There’s no such thing as bacon on a pig (or, the pig only gives it a atard)- Nec MALIA ye lhe It’s a long, long way from the pig to the crisp bacon on your breakfast plate. What originally comes from the hog isn't: what you'd call bacon at all—not at first, anyway. Bacon re- quires lots of “post graduate” work before it's ready to cook. 2 Next comes the curing. Every one of America's hundreds of acon making packers has his own speciel curing for mula. Gives you lovs of flavors to hocee from: T The fret ete that ean be made: yoy like, Then the Pade" i trimmed And squared carefully into the pro shape by a akilled workman. é yi é 4 ‘Aftorit comes ont of the smakehouse Ygut bagon Is chilled. Then it's "formed into just the right shape 0 the slices come out nice and even, the way you ave thom in your sto Tacks and oved foto the mokehouse, Ikke hnunting ragrance that besogt ‘your family bounding into the kitchen, 5 Fipally, the 6 Surprise you how many ate i offin tno a poPeor to paces fre from porkor to packer to bre peraccond). Ws fable? Yet bacon if only one of hun Dretty, and the direde of procemed ments prepared in Barta ie off to you modern packing "kitehona’ every day, AMERICAN MEAT INSTITUTE Headquarters, Chicago “Members throughout the U. 8, Page 24 © January 3, 1955 JOHN COLE on all accounts JOHN COLE believes that “television's bread and butter ultimately lies in. special interest programs,” a belief nurtured by his own inler- ‘tin the current “dorit-yoursel™ craze. Mr. Cole's oum bread and butter these days liee with The Buchen Co, Chicago, of which he is radio and television director atthe youth fol age of 29. In that capacity, be handles copy, contracts, production and administration “Among the clieas for which he tols in spe- cialized fare ae the Chicago Tile & Trust Co., ‘which sponsors the Chicago Symphony Orches- tra on DuMont ‘Tv Network Edward Hines Lumber Co., for Wales Workshop on WNBQ (TV) Chicago and Fairbanks, Morse & Co,, which spoasors The Nation's Business 00 radio in 45 markets. He also waits spots and handles production for Masonite Corp, Wood Conver fon Co, Ripon Kiting Works and the Oliver Corp. ‘Despite his youth, John Kenneth Cole ae had’ a wellrounded ‘background. comprising agency, station and network felds. He. was. torn {2 Wheaton, Ml, on Dec. 11, 1925; Mr. Cole received 2 BS in radio journsliem trom. the U. of Illinois, and’ wat in service fom January 1943 to May 1945, serving. with the ‘Army in field atllery with the 100th Tafanty Division. Mr, Cole started in advertising in September 1949 with WVLN Olney, Il, as a radio writer, snnouncer and salesman. In Tune the folowing: year, be joined ABC Ceatral Div. as a radio rite The following September he moved into the agency fel. Copy, production and contact work on radio: and television were his chores at Schwimmer 4 Scott Ine, Chicago, for the next two years. ‘Among the’ programs he worked on: Open House for Walgreen Drug Stores; Cartoon-0: for National Food Stores; participations on ‘Arthur Godfrey's radio show for ReaLemon- Puritan Co.; Two Minutes 10 Go for Fox De- Iuxe Beer; HM Ranch for Hawthora-Mellody Dairy, and numerous spot campaigns Jn 1952, Mr. Cole joined The Buchen Co as assistant radio ditector, becoming direc tor Init March, ‘Also in 1952, he married the former Dallas ‘Wiliams. ‘They lve in Geneva, 1, ‘Among his “special interests” and hobbies, Mr. Cole lists music and the theatre, Tenecastise:Joseph H. Snyder, President ofthe Calor Corperasion of Amerie, “How we set a record with the Thunderbird!” "When news got out about the Thundesbied, Ford dealers scheduied a big preview at Palm Springs, California,” relates Joe Snyder of Color Corporation of America ‘But asthe date drew nea, ie became clea to Ford tha the ‘one ‘Thunderbird then in existence—a hand-made model— would have to stay there in Decco! “The solution? Giant nacual color prints—and Air Express “Films were rushed to the Color Corporation in Tampa, —— © AirExpress Broavcastixe * TrLecastiNe and we made'Hi-Fidelity color prins large shan the top of 4 desk, These were back in Detcoit in eecord time—and in Pelm Springs the day after! “There is no other service comparable co Air Express, We ‘would be just a local business without it "Yer Ait Express rates ace usually lowest of all. For in ssance, & 104b, shipment from Tampa to Detroit cost $5.06, Thar's 68¢ less than the next lowest-priced aie service ss GETS THERE FIRST via US Scheduled Airines division of RAMWAY EXMRESS AGENCY January 3, 1985 # Page 25HAPPY NEW YEAR from ‘NUMBER PLEEZE SRS, Cleveland, like dozens of ather top-notch stations throughout the country, hos found "Number Pleeze” © real soles builder This exciting new game Is redio's only fully contralled giveaway show. It incarporstes ¢ telephone cell-n, but leks telephone problems by cutomotically limiting calls. Let "Number Pleez=" do the some hard-hitting job of selling for you thet it had done for ther loading stotions. For full detils, contact the Ullmen office nearest you. ')ULLMAN inc. RICHARD 295 Delaware Ave Boffalo 2, N. Y. Phone: Cleveland 2066 2133 N. W. 11th Avenue ‘Miami 37, Ha. Phone: 2.2655, “*WSRS, Cleveland, has paid for part of this od becouse they believe thot the way to'9 hoppy ond prosperous 1955 in radials with fresh programming uch 0+ "Number Ploaze.” ——— MILESTONES: WIDX Jackson, Miss, yeor of brocdcasting ond NBC offic fion, was presented with o silver onni- versary plaque by NBC, Admiring the ward of merit ore (12 #): Fred L. Beard, WIDX-WLBT (TY) station monoger; Wile P. Horris, Lamor Breadeosting Co. pre dent and frst general manager of WIDX, tnd P. K. Lutken Se, president, Lamar Life Insurance Co,, station awner. = WDRC Hartford, Conn, is marking its 324 year of Broadcasting » RICHARD H. MASON, president of the WPTF Radio Co, Raleigh, No C., has been presented with a silver Bow! and a certificate Of service In recognition of his 25 years with the sation > DAVID RANDOLPH, producer-m.c. of Mux Sie for the Commoisrur, heard weekly on WNYC New York, is marking the 400th broad- cast of the program, > GENE AUTRY, CBS-AM-TY cowboy star, is celebrating his 10h year on CBS Radio with ig orginal sponsor, Philip K. Wrigley Co. (chewing: gum), >» HOLLINGSWORTH PEARCE, engineer, is Celebrating his 20th year with CBS, M,C. GILPIN (2), pioneer form brood- caster ot KDKA Pittsburgh ond now editor- Inchief of the Pennsylvania Farmer, re- turned to the station to be gues! specker ct the 13th annuel KOKA FormRadio Conference. He is welcomed by LR. Rawlins (), KDKA general monager, ond Homer H. Martz, KDKA agricultural di- rector. Mr. Gipin's frst farm broadcast lover the Westinghouse station in 1921 motked the birth of the KDKA Farm Hour. BRoavcastina * TrucastiNoNOW AMERICA’S MOST POWERFUL STATION WITH Wilkes-Barre, Pa. AN OO © Basie Buy! Tei =AT KT WBRE-TV ‘This announcement marks another achievement in RCA high-power ‘equipment leadership. For the frst time, a commercial UHF television station is operating with an effective radiated power of one million watts! For the first time, a UHF station is getting coverage close-ia AND far out! And best of all, super television power has proved just as easy to handle as lower powers How do you get started with RCA super power? You begin with your own RCA L-KW «ransmiter, You add the new RCA 25-RW amplifier. You install the new RCA Super Power UHF Pyion (gain, 46)—and you're set to go with 1 million watts ERP. Power ubes in both RCA high-power amplifers are conventional aod interchangeable (a0 Kiystons used). mplifer pate vhages are low f6000 vols, max) Operating econony is remarkabla\(KCA's new juper power, high: Bain ancenna elimins need for hi power ingle power cubes have Bready sea record ysprovedin\ oe TE A V ZG ’ 4 YY Z hy \ QR Sexon prove nity com! opeaion NWORE-TV, Deper formance of R(A's L-illion ge UBF system is yow an established New cASepertover record. Profiy/by RCA's Sere experience in high-power— Bron Aneme, and KNOW fou've planned it rikht. Call your RCA. Broadcast Sales Teac edesa am. Represencagjee. In Canada, wrice RCA Victor Led., Montreal FPS40.k Signe Gein 46,52 ond 6, ver RCA Pioneered and Developed Compatible Color Television RABIO CORPORATION of AMERICA ENGINEERING PRODUCTS DIVISION CamDEN,NUse an RCA “cdnfour-engineered” _| UHF Pylon Antenna e RCA has UHF Pylons that produce @ horizontal field | pattern shaped like a Cardioid (see Fig. 1). RCA hat UHF Pylons thet produce a horizontal field pat- tern shaped like @ peanut (see Fig. 2). , < alls Z RCA has a wide , SST selection of UF Pyions that produce equal { ee Pm signals in ALL directions. a gt, RCA UHF y Pylons have built-in “Beam Tilt” that minimizes power loss in vertical radiation, sein” coverage, RCA UHF " Pylons are equipped with a new, advanced | type aul lin system (used in conjunction r with beam tilting). See Figs. 3 and 4 RCA UHF Pyions include no tuning com: promises that would result in loss of gain RCA UHF Pylons can be furnished with gains in the order of 3, 6, 9, 12, 21, 24, and 27! mitered elbows, line transformers, spring hangers, dummy loads, wattmeters, fre ‘te quency and modulator monitors, filter plexers, and transmission line (measured performance—VSWR—is better than 1.05 to 1.0). You can get everything from ONE. responsible source—RCA! ‘An antenna system can make or break a TV station. Make sure yours is right. Your RCA Broadcast Sales Representative can help you plan, e RADIO CORPORATION df AMERICA ENGINEERING PRODUCTS DEPARTMENT CAMDEN, HSJanvary 3, 1955 BRO, STING TEKECASTING Vol. 48, No. 1 LIVE-FILM NETWORK SYSTEM TO BE OFFERED BY DUMONT Reshaping of whole television network picture promised by Dr. DuMont ond key officials as special production system is developed, ive.film cameras will bo combined with electronic memory and new super-splicer. Extensive savings i cost and fime plus improved film quality are claimed. Meanwhile, network cuts relay fociities, DUMONT Ty Network has developed a com: bined livesiim system designed to. provide high-quality network program and advertising service at low cast on a nationwide bass, ‘The service wil profoundly infuence present concepts of television “networking, DuMont officials believe, and will offer stations impor- {ant savings in programming. ‘While many technical methods snd devices hhave been blended into the merger of ive and Teletranserption service, the development fs deseribed a8 a combination of studio, contol room, splicing and distribution practices, atest ‘applications have been fled for some of the devices, “The ‘disclosure of DuMont’s plan, evolved after years of experience and the ced for 8 new way of competing in a fournetwark econ ‘omy, serves to set at rest much of the specu. Intion of the lat two months. DuMont will make a major cutback in its preseat live net- ‘working fsclities and reduce personnel. ‘On the other Band, the network hopes it will have the lvefilm system rolling by sum- mer and enter the autumn market with a roup of IB-week programs. If its hopes are fealized, DuMont ‘will attsin a much more Important position among national networks ‘Only menget hiats of the system were d= vulged last week ina DuMont announcement, hich referred to early introduction of “tech: ological developments” and in an informal comment by a DuMont executive that these developments “are liable to set the industry ‘Brief, BOT learned, the new DuMont $9 tem involves the following: * -Muliple-camera producti camera providing simultaneous live and ‘lm © Maser control, with director controlling cameras and recorded cues for editing fms, ‘© Electronic memory at master control to ald director. ‘© An inwicate superslicer for fast fm citing, wening out electronically revered neg: ative suitable for highspeed production of ris * Stadio production techniques taking. ad- vantage of technical devices and. greatly 1ow tring cost of turing out programs az Well as commercials Having worked out this system, DuMoot is preparing to produce from iis 6Tdh St. studio fn New York City, built at cost of $5 million Broapcasrino # TetecastiNG to serve as a film production center. ‘Network officiel explained. that DuMont lost $4 milion in 1984 on its service but has $9,750,000 availabe from proceeds of the sale of WDTV (TV) Piusburgh to. Westinghouse Broadcasting Co, (Bet, Dec. 6, 1958). The entre concept of Hverfim opetation was based fn the realization that the. present tv allocar tion, lacking four vat stations in many leading markets, will not support four networks paying for fulltime cosstorcosst relay feces, It was stated. “Here are some of the specific advantages DuMont officials cite as they predict drastic changing ofthe t network structure ‘Central control of multiple cemerss, even in several stodios or cites "Past retakes as thelr need appears to the DR DyNONT Ma. BERGMANN seconds after tual, performance. ‘Live and recorded program. distribution, quickly’ and'at Tow cos, permitting programs to be shown a desired times in diferent sec- ‘Heavy savings in relay cows, 1 Easy distribution of 2 film program with ‘as many diferent commercial or sustaining interludes as desired. '¢ Radical reduction in the cost of producing 0 film commercials, with only minutes between production and availability of finished fle, Involved in development of the system were key’ DuMont network officials, including” Dr. Allen B DuMont president of Alleo By Du: ‘Mont Labs; Dr. Thomas T. Goldsmith, director of research; James L. Caddigan, network di- fector of programs and production, and’ Ted Bergmann, DEN managing director. “They have been searching years for 2 solu: tion to the problems of competing in & four. of key Stations and basic afliaes spaced along relay f Now they are preparing to offer st type of afliation contract that wil joint lveclim program services and provide a ‘profit to the ‘network while giving stations ‘what is termed vastly improved flm programs ‘of superior quality 1 was made clear thet DuMont is going to stay In the network program busines, demite the current cutbacks on lay facies and personnel. The metwork believes advertisers IN uckly sce the advantages of it studio And delivery techniques, ‘The supersplicer developed by DuMont swiftly taras oot a finished negative. Films from ‘each camera, plus sound, are fed into the splicer slong with recorded eues provided at the master control by the director. Remote camera oper ation is possible and uhe multiple functions performed by the director are simplified by the lectronic memory device. Rehearsal time is kept to a minimum by the DuMont system. Specially-developed shutters and prisms are used in cameras to avoid Toss of light caused by shutters the camera erthicons getting con- tinuous light. (Coincident the announcement that Do- Moat is cutting down on its use of AT&T'S coanal cable and radio relay faclities came word that ABC-TV, sb part of » contiouigg “efficiency study” made inthe light of changing Ma GOLDSMITH MR CADDICAN needs, is reepprasing its own intercity relay Fequirements with a view (0 making whatever realigoments are necessary to provide efficient Service with the greatest economny. AD ABC-TV ficial Said, however, that despite these realign- ‘ments the network goes into 1985. spending ‘more for ATAT facilities than ever before, "In diselosing the changes Dr. DuMont id: "The eotie industry's well aware that net working. at distinct from station operation, is presently an uneconomic activity. “Por a long time, we have been seeking a means of making teceatting more efcient. We fre ear the epd of our search for a teche nological improvement that will aid subs Wally im achieving this objective and we are roving now to reorganize and strengthen our broadeasting stracture and at the same time make the mediim more attractive and more copomic 10 all advertisers” “The announcement appeared to set at rest January 3, 1985 * Page 27DuMONT'S PLANS: speculation that has ranged widely regarding the network's plans, including an early report that ABC might take aver the network oper tion. Another dealt with reported negotiations anticipating that Guild Films, tv film produe- Yion-dstbution company, might, acquire Du- Mont productions and” production faites. Guild Films President Reub Kautman asserted last week, however, thatthe DuMont announcer ment would have “abyolutely” no. bearing. on es, and reiterated that GF ‘had no. negotiations with DuMont. Diseussing DuMont's announced plans, Mr. Bergmann old eT that DuMont’ evtdown ber of affliates served by “contract” relays— that i, flay facilities which are ordered eit hours e day, seven days a week, and which must ‘ye paid for whether In use for the fll period (of not—from 30 stations to about 25. ‘The approximately 25 thus et off from “con tract” relay service will be served by relays ‘ordered on the less expensive “occasional vse” (as-needed) basis in the case of commercial programs (where the relay cost is figured onto the advertisers bill). In the case of sustaining programs these stations will be served largely by Teletranscrptons Mr, Bergmann cited as an example Bishop Shen's Life le Worth Living program for Ad- smiral Corp. This currently is seen live on 70 tations, of which 30 are served by “contract” facilites and 20 by facilities ordered on the ‘Occasional ie, of as needed, basis, Under contract” facilis will be added 10 the 20 al- ready getting the program on relays ordered specifically for that show. Not All Stotions Set ‘Thus far, Mr. Bergmann said, DuMont has not finished notifying all of the stations whose method of receiving service will be changed from “contrast” facies to the other means, Accordingly, he declined to identify them. ‘Nor would he indicate approximately’ how ‘many DuMont employes would be let go in the reduction in. personnel, although ‘there were “unconfirmed ‘reports that the number Would total around 75, DuMont currently is networking. approxi- rately 21 houts of programming per week. ‘The DuMont decision to cancel some of itt contract” inerlty routes in favor of ordering facies only when needed’ can liself Increase ABCTV's ATAT bill For example: In some markets DuMont feeds. certain of ite own shows fo ABCTY affiliates by ATAT cable or and accordingly picks up the Toop and ‘ABC-TV will get the fll tb. But ABC officals say this is a relatively minor matter, compared to overall ‘costs of maintaining live network service “Their mein objective in thelr “continuing effcleney study." they say, {to “make sure twee using our routes most ecient.” They feel that in some places where they feed only 2 few programs & woek, yet maintain “con they would’ be belter off to use service But on the other hand, they say, they may find it more economical in other areas 0 change from the. “oceasional tse" to the “contract” base, “Another example of the type of study ABC is making was cited as follows: In tome areas it may be found that the network ‘is feoding, say, 2 total of 10 programs. Invest show that fve of' these are film result of whieh, it may be decided to cancel regular of “contract” service (0 thove are and feed the five fm shows “in Scan” and then order “occasional use” feces a8 needed. Page 28 © January 3, 1985 ADVERTISERS & AGENCIES: SPORTS-CONSCIOUS BEER-WINE SPONSORS new plan the approximately 25 taken off the | RELATIVELY SMALL USERS OF ALL TIME Beverage producers sponsor 17.88% of all sporting events; however, NARTB reports that if each beverage message were one minute long they would account for 0.297% of total radi n time on the air and 0.27% of ty station total air time. SPORTS radio and tv programs are favored by ‘beer and wine sponsors but they comprise @ felatively small share of (otal program time, according to an NARTB compilation submit ted last week to the House Interstate & Foreign Commerce Committee. The report was com- piled at the committe's request in connection With the Bryson Bill (HR. 1227). NARTB found that 1.6296 of all radio pro rams and 299% of all t programs are spon- Sored by beer and wine advertisers Beer and wine advertising message time on radio programs comprises 0.21% of total radio station airtime, it was found. I the 39,110 beer and wine radio spot announcements dur ing a composive survey week each took 2 full minute, according to NARTB, they would comprise 0.297% of {otal radio station time fon the ait Small Proportion Inthe cate of ty, NARTB found that 031% ‘of total tv station sir time was taken up by advertising messages on sponsored. programs. Its study shows that if the 3,037 beer and wine {v spot_sanouncements during the composite ‘week each took a full minute, they woold com- rise 027% of tv station total air time. ‘The feport is described by NARTB at “a reliable reflection of beer and wine advertising fn radio and tv for an entire year, taking into 00k all seasonal variation in people's listen- ing and viewing habit, in sports and other ge, mediom and small stations IM metro- politen, suburban and rural locations, This particular composite week methodolosy is the ‘only practical way in which such a yearlong Industrywide reflection could have been ob- tained.” ‘The selationship of the number of all Analyzing sed at a = Ba BES, a ney = a8 ‘nt a station operations (1934 stations, fm duplicat Included), NARTB listed these results: programs (sponsored and unsponsored) t0 the ber of ty programs sponsored by beet and wine advertisers by type of program is as follows “=a RESRSES is 2.99% —tv programs sponsored nd wine advertisers and breaking down by type of program produces this dis tribution: eed SNaciatiates geeee “This table summatizes for the compost week the tv salons total number of all spot Announcements, including public service str ‘rouncements and the number of beer and wine Spot announcements: 3,5 i 88 ; Fi i i Me core Toe Sh ‘The relationship of the mummber of radio pro- "eh For the composite week 205 ty stations supplied this information: of rogram Ai Forme Son in FE, wa ar sae ata BRoapeastino © Texecastine‘rams sponsored by beer and wine advertisers {o the number of all radio programs (p00. ) by type of program seats = 2 oa ii “If one takes this 1.62%—radio programs sponsored by beet and wine edvertsers—and breaks this pereent down by type of program, his Is the. disvibution” according. 10. the strane Sie 38 Tere 18 Summary ofthe composite radio week shows these results Bristol-Myers Takes Series BRISTOL-MYERS Co. will sponsor_a_half- hour series, to be produced by Pour Star Pro: ‘uetions, Hollywood, on CBS-TV, Sun, 9:30 10 pms starting Jan. 30. Tn addition, Bristol Myers will become an alternate-week sponsor of Four Star Playhouse on CBS-TV, starting San. 15, succeeding Parker Pens which is drop ping the program. Singer Sewing Machine Co. Will continue its alternate week sponsorship of the show, Young & Rubicam, New York, is the egeney for all three accounts, Slater Joins F&S&R TOM SLATER, formerly vice president and diector of radio and television at Ruthraufl E’Ryan, New York, has been named radio-y director of Fuller & ‘Smith & Ross, Clever land. The flim radio television de partment in Cleve- faod fs to be divided into afm -visval communication. sec- tion headed by David G. Adam, Wwho as been with the ageoey for the past eleven years And diector of the department since 1953, and the radio television section headed by Mr. Slater. Mt Sater was with Mutual before joining Rutheoutt Ryan, Ma, SLATER Tanecasrina GEORGE J. ABRAMS (0), vice president and director of advertising of Block Drug Co,, Jersey City, NJ, it greeted ot the Poor Richard Club, Philadelphia, by officers of the Television Assn. of Philodelp! Greatest Thril in Marketing. He addressed the association on "The Introduction of © New Product.” (L to 1): Franklin Rober's, 1 director of W. S. Roberts Adv. and TAP board chairman; Walter Erickson, ty director of Gray & Rogers and president of TAP; Mr. Abrams; Sherman Gregory, WIL-TV Philodelphia ottistant soles manager and TAP program chairman, and Robert McGredy, WCAU-TV soles manager and treasurer of TAP. L&N NAMES TOIGO TO SUCCEED NEWELL ADOLPH J. TOIGO, executive vice president fd general manager, hasbeen elected president ‘Of Lennen & Newell, New York, by the board of directors [Av Deabune, Dee, 27), succeeding the late H. W. Newell ‘At the same time the appointment of Thomas C. Butcher as executive Vice president was an nounced by Mr. Toigo. Mr. Toigo has been’ with the agency since MR. T0160. Ma. BUTCHER Sune 1952, and was with William Esty Co, as vice president of analysis and plans before that Prior to that association be was with Geyer, Newell & Ganger, Benton & Bowles and John Chrysler Flooded FLOOD of more than 350,000 letters was received by the Chrysler Corp., Detroit, fn response to an offer made by the company in connection with Detrits ‘Thanksgiving Day parade seen nationally fon tv. During the 4S-minvte telecast, Chiysier, sponsor ofthe program, offered viewers [1 color eutouts of ive fairyland oats, a band. and five cars that par- ticipated in the pageant. The Detroit pot office reported the response repre ented the largest bulk of mail for a fingle addressee ever received in a week, H. Dunham Adv. (no longer in existence). ‘Me. Butcher has been with the agency since 1952, "Before joining L'& Nhe was with Fay as vice president and account executive. Prior 12 that he was asitant advertising manager of Colgate Palmolive Co, for four Years and sso he was with Benton & Bowles four years a¢ Craig to Weintraub Jan. 18 As V. P., Radio-Ty Director WALTER CRAIG, vice president and adver- Using director of Pharmaceutical Ine, and previously vice president and director of fv and fadio.as well as member of the board of Beaton & Bowles, Jan. 18 will Join William H. Weintraub Co, New York, as vice presi- ent and director of radio andy [CLoseo Gmcurr, Dee. 27), Elkin "Kaufman, president of the Agency, announced last week, ‘A veteran of vaudeville and sich 3B MR CRAIG. Brosdwey musicals as Greenwich Village Fol- lies, Queen High and Lolli, Mr. Craig moved from the stage into radio in i930 as Program director of the’ World. Broadcasting System, Later he formed and headed his own producing frm. In 1942 he joined Benton & Bowles resigning Jan. 1, 1952, when he moved (o Pharmaceutical Inc Santacroce Joins Ruppert FREDERICK M. LINDER, president of Jacob Ruppert Brewery, and Milfon Biow, chairman fof Hiow-Beirm-Toigo, announced last week thal ‘Thomas Saatacroee, vice president in charge of merchandising at Biow for the past five years fd loaned to the brewery last August as gen- tal sles manager, had been named vice presi Sent and direcor of sales atthe Ruppert Brew- ry, effective last Saturday. January 3, 1955 © Page 29Three Soaps on One Show IN A SALE taid 10 be the fist of its kind, three competing soap. manufactur- ing companies have signed for year-long ‘campaigns onthe same show—NBC-TV's Ding Dong Schoo! (Mon-Fri, 10-10:30 ‘am. EST). George Graham, NBC sales Sopervitor for the show, said last week the ile was. the fist involving three major companies in the same Belé buying fnto the same (¥ show. "The advertisers, who have each pur- ‘chased one IS-minote segment each week, fre: Manhattan ‘Soap Co., New York, trough Scheele, Beck & Werner, New York, starting Jan. 20, Procter & Gamble Co," Cincinnati, through —Biow-Beira- ‘Toigo Ine, New York, stating in mid. January, end Colgate Palmolive Co,,Jer- sey City, though Ted Bates & Co, New York, with starting date (o be announced shorly. Products to be advertised on the program are aot competitive. Manhattan Soup will advertise its Sweetheart Soap; Procter & Gamble, a new halt set for young gils, and Colgate-Palmolive, Col- sate toothpaste RORABAUGH NOTES RISE IN SPOT TV Report says that seven product groups put more in spot tv than they did in spot radio the year before. THE RISE of spot tclevision to dominance ‘over spot radio. fn seven product ‘categories ‘uring the period between the thi quarter ‘of 1953 and the same quarter of 1984 was pointed op last week in special study by the NUC. Rorabaugh Co. ‘Noting that fn these busines categories spot tv volume increased about 100% during. the period while spot radio. dropped about 50%, {he New York research organization sid io releasing is figures that “whereas spot radio Feld» light edge over spot tv ax of the third ‘uarter 1953, one year later spot tv carried tore than three the dollar yolume from the ‘ame brands as did spt rao. ‘The findings are summarized in the accom panying table (it was poinied out that the Figures are net not gross and were computed by using the” maximum frequency disount ‘tes on each station Study Is Limited ‘The report seid “it should be emphasized ‘hat this study i imited to the brand categories listed in the table, "The precise brands covered include those of Colgate-Palmolive Co. Lever Bros, Co., Procter & Gamble Co, Monsanto Chemical’Co,, Mashattan Soap Co., Armour & Co, B. T. Babbitt Co,, Fels & Co, Charles ‘Antell Inc, Andrew Jergzas Co., Mrs) Tuckers Co,, Swift’ & Co, Best Foods Ine, Standard Brands Inc, Block Deug Co. and several other natiozal and regional companies” Te also. was. pointed out that "spot radio totals fr the third and fourth quartets of 1953 (only) are identical because original compata- tions for this medium were based on single reports covering a S-month period, without monthly or quarterly treakéowas. Although the fourth quarter would normally be about 20% higher than the slow summer months of Page 30 © January 3, 1955 ADVERTISERS & AGENCIES [ESTIMATED EXPENDITURES NET FOR TIME ONLY nee ge REE URE gee to bt ee Re ee pa a oe orion Be i ee a onc He ‘Be Pe a ae # sone Pama aa oe Be TorAts ast sin heat ape Be the third quarter, this factor was not applied in view of the steady decline in spot radio Billings over the entire 15-month period.” “The spot tv figures were based on the a terly Rorabaugh report on spot television ad- vertising while the spot radio figures were based fon an independent survey of radio stations end thelr represeatatves. Smith Leaves NARTB To Join Chrysler Corp. JOHN H. SMITH Jr, NARTB public affairs manager, has resigned to join Chrysler Corp. In the sew pox, which be assumes Jan. 17, he will be in charge of development and super” vision of new public relations projects re Inted to. market ci tivation, "consumer relations apd prod- et sles, ‘Me. Srith is pres- dent of Americen Public Relations Asso. | He joined NARTB in 1951 as {im alector, develop- fing. and supervising operative mani factorer = dealer broadcaster plan for merchandising fm receives. He directed the 1952 register-vote campaign which received the op award of American Herkage Foundation fd handled public relations for the NARTD ‘Tv Information Committe, Bissell Carpet Sweeper Sets Drive on NBC-TV BISSELL CARPET SWEEPER Co. Grand ‘Rapids, Mich, will advertise is carpet sweeper exclusively on NEC-TV. Todey (Mon-Fri 79 am. EST, CST) and Home (Mon-Fei, 11 asm12 noon EST) with a 12-month cam: paign, staring Jan, 5. The chtmpaign calls for a8 ‘mary as four participations a week on the pro gram through N. W. Ayer & Son, New York HL Bissell Il, president, sid that Bisell’s cexclitive ute of NBC-TV for its product during 1955 stemmed from « conviction that “personel emonsirations in selling have never been re- placed” Direct Mail Up 5.62% ESTIMATED dollar volume of direct mail ad- vertiing. by American business dating No- vember 1954 amounted to $121,381,294, repre. Serting a gain of 562% over the figure of ‘November 1953, it was reported last week by the Direct Mail’ Advertsing Asso. During the 3f 1954, according (o DMA, 648 was spent On diet mail advertising sakd to be an increase of 6.04% ‘over the corresponding period of 1953. MR, SIT Soot 1¥-$25030MN Spot toate S112489 NEW PITCH EXTOLS IMPACT OF RADIO CBS Radio Spot Sales unveils new advertiser-agency presen- tation, loaded with facts on coverage and listening habits. THE VIRTUES of ‘radio in reaching “more people than any other medium” are being pointed up ina new CBS Radio Spot Sales media presentation for advertisers and agencies Which fs being announced today (Monday) by Henry Fiyon, general sles manager Under direction of Sheril Taylor, sales pro motion manager, the presentation," describing the "continuing success and. advantages of I illustrated by color slides, each of which conveys one of radio's vital statsties. The car tooned caricature technique is employed for ded effet. “The sles promotion talk already has been presented to 22 General Foods executives fo 4 Special showing end soon will be presented (0 top advertiser people across the country. ‘The promotion notes that radio ig “the most tuniversal_mass. medium” reaching “practically teverybody"™=98.39% U. S. homes have one ot ‘more radios and only 1.7% homes ave 10 adios. Since 1946, the story goes on, the num- ber of radios has about doubled (from 37,730, (000 t 117 mlion) and from there the presen tation. covers the domination of muluple set ownership; radio's mobility—being. beard all ‘over the house by every member of the family; {2 recount of people who don't have tv, don't ead magazines and doa't read newspapers and racio's actual "take" of the average home's day. Figures of particular interest which the media ‘promotion supplies: In a typical week, 42,880,- {00:homes, or 92% of all radio homes, spend fan average of 20 hours 46 minutes with radio ‘Aven sien moment RADIOS | | ediance tate in the LIONS 4200000 nears en 12,092000 btn TYPICAL of the slides in the presentation is this visual explonation of radio's potential oudience day and night. BRoapesstiNe © TeLecastiNo(moming—788% of all radio homes; after- ‘noon—#1.16 of all radio homes, and night 76% of all radio homes). “AL any given mo- tment,” the presetaton continues, “radio's au- Gience totals in the milions.” Some 10 milion listener is the estimate for an average mid-day ‘minute, 13 milion for an average mid-evening Other vital statistics point up radio's increased listening in tv homer 56 in one year (bated fon September 1982 through January 1953 as compared to September 1953 through January 1954); the quadrupling of radio-equipped auto- mobiles since 1946; percentages added by out- Of-home listening according (0 Pulse figures; the se of oul-otshome audience since 1981 radio expansion ar seen by the number of sels sold and alto comparing this aumber to WW receivers sold ‘The presentation extole spot radio as the method enabling "the ational advertiser 10 Pinpoint hie sales mesage to exacly the mar- etre wants to teach without expeasive waste coverage” Two “typical” markets—New York fnd Los Angeles—are examined oulining com- petlive advantages of spot radio "as tool for Feaching, and sling, lots and lots of people.” Trendex Adds Five Cities To Ty Popularity Report A "MAJOR expansion” of its service was Claimed Thursday by Trendex Ine, which am ‘nounced en addition of five cites (0 is eurent To-ety network tv program popularity repor. ‘The addition of Dallas Ft. Worth; Denver, Kansas City, Mo; Minneapolis St. Paul, and [Nashville will be incorporated into Tréndex” February report. ‘Teendex sald the cites selected conform t0 the pattern sat by the firm in October 1951 ‘when the original 10 cites were picked. Cri- teria used is that the cities mist be on the Interconnected ty network apd must be equipped to transmit live the programs of all four tv network. Tn a statement, Trendex reminded that ts service, which reports comparative. popularity of the 1 audience to network-tv programs in freas where there i "optimum opportunity” to view the programs of the four tv networks, i Aistnct trom the nationally projectible rating (which ‘Trendex said a percentage figure thet ‘whee applied against total U. S. tv homes pro- vides program audiences in terms of number fof homes, The latter service is more a measure of cieulation, Trendex said, asding that both forms of audience measurement "ere necesary tnd are used extensively.” Lewin, Williams & Saylor, Green-Brodie Agencies Merge LEWIN, WILLIAMS & SAYLOR, advertising ‘gency established In 1921, and Green-Brodie, founded in 1928, merged last week into a single organization to continue under the for ‘Alan Green and Julian P. Brodie, formerly partners in Green-Brodie, became seaior vice residents, stockholders, directors and) mem bers of the ageney’s plans board ‘A. W. Lewin continues as president and Sidney Matthrew Weiss as executive vce pres sent and treasurer of the combined agency. ‘At the same Ue It was announced that Walter T, Pollock, who has been 2 vice president of Lewin, ‘Williams & Saylor, will) become a senior vice president of the consolidated frm, BroaveasTiNG * TeLEcasTiNG Ludgin & Co. Realigns; Bliss Elected President VINCENT R. BLISS was elected president and Earle Ludgin board chairman ina top-level managerial realignment announced. by Earle udgin & Co, in Chicago fast week, ‘The promotions were etibuted tothe “recent rapid growth” of the agency, whose. overall Dillings are estimated to be approximately $10 smillion, with an increasingly heavy ahare for Fadio tnd television. Share of broadcast bill ings was understood to be nearing 50% of overall billings In other changes, John H. Willmarth was ‘eclor, was named a vie president fist from the distal sige in the agency's history. Ks board of directors also was enlarged Me. Ludgin,. who founded and headed the agency, will "continue to be active. inthe Agency's actives, it was stressed Mr. Bliss joined Earle Ludgin & Co. as vice president in 1932 and has beea exseutive vice "president since 1946,” Before. joining Ldgin, he was associated with Albert Pick Co. and marketing interests Miss Daly came up through the ranks from secretary in 1942 to assistant Umebuer, dine buyer and finally radios director. Mi. Will LATEST RATINGS Week of ome 1 huh 7) i Ree ae q i Sete By Fe Yowe 38) Jeet odnerrreal fee Yee (it wee Sea att Pir tere” alow onc) Bema bay SemrdtShe en ow (8) Fee TL ahs Soom cca) ‘comb 1054 by AC Naan Co ae marth joined the agency in 1930 as art di ector and Inter became executive art director and vice president "New director ste John H. Baxter, George ‘A. Rink and Ralph E. Whiting, bringing bos ‘membership to nine. The ageney now has seven vice presidents ‘Ma. Wom Baker, SAMS President, Takes MRCA Vice Presidency DR. KENNETH H. BAKER, president of Standard Audit & Measurement Service, bas ‘been named vie president of Market Research Corp. of America, In charge of media analysis and special media studies for MRCA clients. ‘Widely known in radio and tv, both through the SAMS" national audience’ measurement survey conducted under his direction few years ago and ay a former director of research for NARTB, Dr. Baker in his new post will report dicectly to MRCA President Samuel G. Barton. He will be in charge of analyzing weekly feports from the Ors panel of 3,800 families. ‘While"thi' work deals primarily. with maga: nes, newspapers and Sanday supplement, be so will have charge of the enalyas of special Studies in other media, including radio and television, Subscribers t0 the SAMS survey data, mean while, are continuing to be serviced by Stati tical Tabulating Co, which SAMS operated 5 subsidiary. Mss pat Ballantine Buys Baseball P, BALLANTINE & Sons, Newark, will spon sor coverage of Phillies bateball games at home tnd away over radio and television in 1955, ‘The Ballantine agreement calls fr teleastng of the Phillies’ opening game at home and approx ‘mately 28 other Saturday, Sunday and holiday home games. Tn addition Ballantize wil share spongorship in telecasting of away games. On television, games will be carried alternately bY WeTZ (TV) and WFILTV, both in. Phil Gelphia, and on radio by WIP. Philadelphia, J. Walter Thompson Co,, New York, is agency. January 3, 1955 Page 31ADVERTISERS & AGENCIES THE KATZ DRUG Co., Kansas City, has purchased on KCMO-TV there the General Teloradio Mejor A feature films to be shown as the Katz Million Dollar Movies. The S2.week contrac i ‘agreed to by (Io 1): Lee Marts, KCMO-TV sales; Clif Nothdurf ‘occount executive, Bruce B. Brewer & Co.; Mervin Kotz, drug firm vice president; E.K. Uoe) Hartenbower, KCMO-TV general monoger, end J. Norman Gosney, Kotz coutitont merchondise maneg Heinz Sponsors TPA Film H. J. HEINZ CO. (canned food), Pitsburgh, through Maxon Inc, New York, will sponsor 4 Television Programs of Amecica property, Captain Gollant on NBC-TV, Sundays, $:30-6 ‘pam starting tn mid-February at a cost reported {o be approximately $2 millon. The series, featuring Buster Crabbe and his son, was shot in ‘Africa. Negotiations also are underway” for ‘TPA to syndicate the feature in all markets except the 66 where Heinz will carry the series SPOT NEW BUSINESS White King Soap Co, L.A. for new detergent "D," plans ineavy spot anneuncement campaign using 20-second and one-minute animated and live Spots in all major western markets, arting Feb. 1. Agency: Raymond Morgan Co., Hollye wood. Tide Water Associated Oil Coy S. F.. sats Saturday night broadens of 28 Pacific Const Conference basketball games on 40. Califor Washington, Oregon and Idaho ABC. Radio Hatlons for two months from Jen. &. Agency: Buchanan & Co,, 8. F. NETWORK NEW BUSINESS ‘American Chicle Co, (chewing gum), Long Is ind Clty, N.Y. has canceled yearend radio. 1 spot campaign to put budget info co-spon- Sorship of Zoo. Parade on NBCTV Sundays ‘Agency: Dancer-Fitzgerald-Sample, N.Y. Union OW Co, of Calit, L.A. starts Frank Goss News on 28 Columbia Pacite Radio Net- ‘Work stations (Mon-Fri, 7:30-7:45 am. PST) for $2 weeks from Feb. 7. Agency: Young & Rubicam tne, L.A Mutual Benefit Health & Accident Asm, Omaha, Neb. to sponsor fist quarer-hour of BO-minute Arthur Godfrey Time (CBS Radio, Mon-Fri, 10-11'30 am. EST), effective Jan T3. Ageney: Bozell & Tacobs, Omahs. Page 32 © January 3, 1955 RT. French Co, (condiments), Rochester, N. ¥,, will sponsor Wednesday ‘program of World of Mr. Sweeney (NBC-TV, Mon-Fi 4:30-4:45 pm. EST) for 26 weeks, starting Jan, 5. Agency: J. Walter Thompson Co, Ny. Brown & Williamson Tobacco Corp. (Koo! Gigaretes), Louisville, Ky, to sponsor news Show with’ Kenpeth Banghart on NBC. Radio (Wed, 8:30:35 pm. EST), effective Jan. 5 Agency: Ted Bates & Co, N.Y. Columbia Records, N.Y», 10 sponsor Life Wi Father 08 CBS-TV in"Tues, 88:30 pam. riod, effective tomorrow (Tues) instead of planned sponsorship of Adventures of Kingfish, ‘whose start is being postponed until later date ‘Atency: Ted Bates & Co., N.Y. AGENCY APPOINTMENTS WIBG Philadelphia appoints M. Evans Rich mond Agency, same eis, replacing W. Wallace Orr Ines that lt Brown Food Processors Inc Lansing, Mich, sppoints Schvimmer & Seot, Chicago, Radio (vis planned, Corn King Co» Cedar Raps, lowa; Associated Hospitals Service Tae, Sioux Cli, and Cowles Broadcasting Co, (KRNT-AM-FM Des-Maines, KVIV (TV): Sioux City, WNAX Yankton, S.D.), appoint W. D. Lyon Co,, Cedar Rapids Hope & Anchor Breweries Lid N. Y., has aP- pointed Anderson & Cairs, same city Roman Meal Co. (cereal, Tacoma, Wash. names Roy 8. Durstine Inc, N.Y, with 2c count t0 be serviced by S. F LA. and N. ¥. cofices, Media plans undecided. Frank Fehr Brewing Coy Lovisville, Ky., hat appointed Dalley Adv, N.Y. for ite X-L Liguid Gold. Beers. Account has ‘been han: dled by MeCann-Erickson previous to fan. 1. Movado Watch Agency Inc, N.Y. has sp- _ pointed Blane-Thompson Co. ime Zit. Colden Mfg. Coy Newark, N. J., has named ‘Wexton Cow, N.'¥, for rib mattress. Radio- 1 spots wil be used. ABA PEOPLE E,W. Leach, account exzcutve, Henri, Hurst & McDonald, Chicago, elected vice president D. Neville Mainguy, formerly head of own Agency, to Henri, Hurst & MeDonald 25 vice president and assistant to president Karl G, Manbardt and Seymour 1. Goodman, secount executives, Ellis Adv. Co, Buffalo, IN, ¥., elected vee presidents and plans board mimbers Donald H. MeColtum, director of client rela- tlons, Schwerin Research Corp, N.Y. elasted vice president; Jay Hl Rick, formerly on faculty, Lake Forest (M.) College, to testing div of company. Robert D. Work Jr as Young & Rubicam, dent fate cony director, ‘appointed vee pres! ‘Arthur V. Mountrey, account executive, Comp- ton Adv., N. Ya elected vice president. Alan D. Lehmann, BBDO, N. Y., elected vice president in Buffalo, N. Y., ofce: Bob Chaney, Vice president, BBDO, N."¥., appointed man: ager ‘of Mingeapolis office, succeeding J.-C. ‘Comelins, resigned. James M. Cecil Sry formerly_ merchandising direstor and account exceutive, Cecil & Presbeey nc. (now defunct), N.Y, elected Vice pres deni, John Shrager Ine, samme city. Eugene G. ston to W. D. Lyon Co, Cedar Rapids, Towa, as radio director; James Miller'to creative dept. of agency; Lou G. Robley to account service department Joho R, Markey, formerly in charge of mee: chandising on West Coast, NBC, fo Roy S. Durstine Ine, S. F. offce, as merchandising managers “Terk Sogur, former stsistant to president, HM. Gross Eo., Chicago, to Philip J. Meaty Co,, LA as production manage Fred Willams to Campbell-Mithun Ine, Chi capo, as account executive. ‘Hub Teery, formerly sales representative, WIS- AM-FMCTV Columbia, . C. to Tom Dalley ‘Adv, same city, a5 account executive; Terrell Stone to agency as artist Richard Hessy account executive and layout frist, Advertisers Production Agency, L. Ast Joa’ Kemp Adv, Hollywood, in similar post Wayne Palmer, account execatve, Young & Rubicam, L. A, to Doyle Dane Bernbach, same city, in similar eapsety. ‘Michael Rise, formerly with E.T, Howard Co, 1N. Yo, appointed copy chief, Emil Mogul Co., same iy Raymond P. Cale, Young & Rubicam, N. Y., to Calking & Holden, same city, effective today (Mon), as copy director William Harris Sapiro, copy group head, Macy's, New York, to creative dept, MeCann-Erickson, same city, a8 senior weiter. ames F. Quinn, vice president, Ross Roy Inc, Detroit, appointed Chicago office manager, sue: ‘xeding John G. Fogarty, resigned. BROADCASTING © TELEcASTINGDinner Theatre ranks 12th among all shows in Detroit after only six weeks on the air A 33 rating in six weeks! Here's a unique idea that hes scored ‘a reeounding success! A magician MC plays host to a different group of Detroit children each day. They actually a a Moore, Alfalfa, Farina, Spanky MacFarland. Adults, who remember seeing these famous comedies as children, enjoy them as much as today's youngsters. Proof: Recent contest announcements on the show brought 7000 entries, — ymen. The latest rating as high as 00 10 6:30 P.M. wxyz:tv CHANNEL 7- DETROIT Represented Nationally by Blair, TV, Inc.“Best darn salesman I’ve ever seen!” - And Mt. Washington TV is ‘‘the best darn salesman you've ever seen!’” No wonder the sponsors of Disneyland, Jackie Gleason, Climax and Shower of Stars... to mention a few, have been sold on the Moun- tain, It reaches most of Maine, New Hampshire and Vermont at about half the cost of any other 8 'TV sta- tions in the area combined. casas WT VT WY channel 8 Page 34 ¢ January 3, 1955 BRoaDcasrine © TeLecasrineTIN PAN ALLEY IN THE OZARKS COUNTRY MUSIC IS BIG BUSINESS FOR RADIOZARK ENTERPRISES IN THE mountain regions of the southern United States there flourishes a commodit which until radio came along was seldom produced for export. This mountain-grown product is “country” or billbilly” music, which almost solely through the aural me~ dium has been lifted from the “front porch” for “hayloft” category of entertainment to a ‘multi-millon-dollar industry which some- times out-rattles the din coming from a cer- in, much more publicized, alley. In Springfield, Mo., speng in the middle of the Ozarks, is a 10-year-old group of en- terprses which has been straining mightily to make that city the enter of the country ‘music world. This inordinate ambition is ‘ot entirely out of tune with the possiblities when it is considered that RadiOzark En- terprises has precipitated an estimated $2 millon business, boasts a slew of the biggest ‘names in the country music field “and has bbehind the whole shootin’ match a master- ‘mind who has been in rural radio since 1926. He is Ralph D. Foster, president and gen- eral manager of KWTO Springfield. Besides KWTO and RadiOzark Enterprises, a tran- scription-production-syndication firm, the Foster interests embrace the Earl Barton ‘music publishing firm and Top Talent Inc., a booking organization, all operating exclu sively in the country music fel. If there ever was any doubt about Mr. Broapcastina © TELEcasTING Foster's intentions to make KWTO and Springfeld the “crossroads” for bill country hoedown rhythms, it was hurriedly buried last summer when the RadiOzark principal signed on one Ciyde Julian Foley, a sand) hired native Kentuckian known to hi friends, his fans and the trade as “Red.” Red Foley is to country music what Louis Armstrong isto jazz. The 44-year-old vocal- iatguitaristm.c, headlined Nashville's fa- mous Grand Ole Opry (WSM-NBCPrince Albert Tobacco) for eight years and sales of his records have topped 24 million. Mr. Foster and his associates in Ra- aiOzark Enterprises, et al, decided to build around Mr. Foley a new, Ssturday night stage-and-radio show, The Ozark Jubilee, to run 24 bours on KWTO. Mr. Foley's 25- ‘minute open-end portion ofthe Jubilee made ite first appearance on KWTO last July 17 and three weeks later was snapped up by ABC Radio. Ralph Donald Foster frst became in- trigued with radio in 1926, when he per- suaded his partner in a St, Joseph, Mo., tire business that they should devote some 40 square feet of their shop to a radio studio to provide an outlet for their hobby, vocaliz- ing. " “The roseate opportunities in commercs radio dawned rather suddenly one day when Mr. Foster provided the local police with a "THE OZARK JUBILEE’ ONSTAGE AT SPRINGFIELD'S JEWELL THEA two-block trafic tie-up in front of the shop with his broadcast offer of a fre ashtray for the first 100 customers to visit the tre store. In very short order the cubbyhole sideline grew into a fulltime occupation. ‘Mr. Foster's first commercial station, KGBX, was moved from St. Joseph © Springfield in 1932 where he was joined in the new enterprise by the late C. Arthur Johnson, St. Joseph banker, and Lester E. Cox, Springfield industrialist. Mr. Johnson continued in the operation as vice president and treasurer until his death in January 1953. Mr. Cox today serves as board chair- ‘man of the Foster radio organization “The next year KWTO was established as a sister operation. The new station was de- signed, in the words of a KWTO publicity ‘man, “to reach every deer lick, rabbit war- ren and ‘hawg waller’ in the Ozarks.” At almost the seme time Mr. Foster came up with the formula that after a couple of decades remains the KWTO trademark: professional country music entertainment (KWTO always has carried a staff of at Teast two dozen artists), plenty of farm- service features and all-around good neigh- borliness. Mr. Foster's foray into the production- and-syndication field began rather modestly in 1944, shortly after the FCC had ordered that KWTO and KGBX ownership be sep- TRE January 3, 1985. Page 35MR. FOSTER arated and the latter outlet was sold to other interests. The Assembly of God Chureb, which ‘makes its national bealguarters in’ Spring- field, was persuaded by Leslie L. Keanon, then the station's commercial manager, to put a weekly half-hour program on KWTO. Sermons in Song met with such gratifying focal success that Mr. Keanon sold the re- ligious group on letting KWTO transcribe the program and arrange for Its broadcast on nearly 200 other stations. Today Leslie Keanon is KWTO vice president. ‘Sermons in Song was so well received in its first year that it won the national Church- ill Award for good taste and showmanlike presentation of a religious theme. And Ralph Foster began envisioning an organiza- tion that could make network-calibre enter- tainment available on dises to focal stations. By 1947, RadiOzark Enterprises Inc. was a going concern, with Mr. Foster as its head. Named vice president were E. E. Siman Ir., who was instrumental in producing the re ligious program, and later, John B. Mahaf- fey. The Siman-Mahaffey team now actively directs the firm's energetic production sched ale. ‘That Mr. Foster and associates embarked upon a rewarding adventure is long since patent. Although the first series, Saddle Rockin’ Rhythm, now bas been outstripped bby more recent acquisitions tothe RadiOuark roster, it stil isa “very active” property, the firm's president says. ‘Among the best-sellers of RadiOzark’s 25- minute openvenders is The Smiley Burnette Show, featuring Smiley Burnette, a cowboy singer who first made a name’ furnishing comic relief a8 the hard-ridin’ pal of radio- tv-screen singer Gene Autry in Hollywood western movies. After six years inthe Foster fold, Mr. Burnette is still a top hand at RadiOzark, with his shows carried by hun- dreds of stations. ‘Another production foremost on the firm's sales ist is the Tennessee Ernie Show. When Ernie was released in the spring of 1954 it met with such happy acceptance from sta- tion operators that Messrs. Siman and Mi haffey, even before the 260-show series was ‘completed, began casting about for another “name” to furnish the desirable talent for a ‘new open-ender. Tt was about this time that Mr. Foster ‘bad begun to think in terms of Springfield's new destiny as the “Crossroads of Couatry Music.” And thus it was, when Red Foley stepped out of the wing, he found Mr. Foster waiting with a fountain pen. ‘When word of Mr. Foley's new affiliation Page 36 © January 3, 1985 MR. FOLEY hit the trade press, more than 4 dozen other major-label re- cording artists followed the talented troubadour 10 the new Ozarkian “mecca, And RadiOzark Eoterprises Inc. began to take on the aspects of a snowball. Since most performers in the country music business maintain their “aames" via Phonograph records and a weekly radio show, and de- ppend largely on personal ap- earances for their livel hoods, the next Foster move was to create 2 booking agency for the RadiOzark musicians ‘The result was Top Talent Inc. The infant firm, with C. R. (Lou) Black, former KWTO program director, as general man ager, provides talent for upward of 35 per- sonal appearances a week for Springfeld- based country stars. During a typical week these will range from one-act bills at litle ‘ed schoothouses in the hill country to big time promotions as far away as Philadelphia, Dallas, St. Petersburg and Toronto, With a growing stable of guitarists, fd- dlers and Vocalists, Mr. Foster's next step ‘was to provide an additional outlet for their various abilities; whereupon, Earl Barton Music Inc. was’ formed, about which Mr. Foster comments: “Couniry musicians are, by and large, their own composers. It Was only natural that we should give them an additional outlet for their talents witha local ‘music publishing firm.” ‘The music publishing entity, operated by the Siman-Mabaffey team and Don Richard: son, RediOzark promotion man, bagged © Song hit during its frst few months with a tune aptly titled “Trademark.” Written by a KWTO staff member, the song ranked sec- ‘ond that year in sales for Columbia Records’ ‘country-and-westera department. RadiOzark’s sales efforts have netted such national accounts as Staley’s Sweetose waffle syrup and Sta-Flo liquid starch, United States, Tobacco Co, Imperial Tobacco of Canada Ltd, Bromo-Quinine, Orange Crush, International Milling Co., General Mills and Ford Tractor. Besides its open-end packages, RadiOzark produces a fairsized list of tailor-made shows, notably The George Morgan-Robin Hood Flour Show, aired on nearly 100 out- lets for International Milling, and The Bill Ring Show, heard for two years on ABC hn. cOK Mm, SIMAN Radio and now presented vie transtription fon a number of Keystone outlets ‘Today the number of U. S. and Canadian radio stations carrying RadiOzark programs uns more than a thousend. While Ra: iQzark still maintains headquarters in the KWTO building in Springfield, Messrs. Si- man and Mahaffey regularly conduct pro- duction schedule in Hollywood. Major labels on which RadiOzark stars are re- corded include RCA Victor, Columbia, Decca, Capitol and others. When Messrs. Foster and Foley put their beads together to plot the course of the 2)4- hour Saturday night Ozark Jubile it was de- cided to lease Springfield's 1,000-seat, air- ‘conditioned Jewell Theatre, which had been darkened for some time, as an arena for KIWTO's tandem of talent. Located a half-block off U. S. Route 66 in Springfield's business district, the theatre has had standing-roomonly crowds every Saturday. Requests for tickets, a glowing ‘management avers, have been received from ‘every state in the Union since ABC Radio began carrying the 25-minute Foley portion ‘of Jubilee. Some of those attending, no ‘doubt, have been spurred by a chamber-of- commerceype piece, sung on the spot by the able Mr. Foley at the slightest provoca tion, inviting one and all to join in "The Springfield Run.” During the remaining six nights of the week the members of the Jubilee cast—cur- rently $5—are playing Top Talent bookings around the country, while the theatre is rented out to other parties, which to date Ihave included such undertakings as conven tions, sales meetings, revivals’ and fashion shows. Although Mr. Foster relaxes occasionally at his “Lake of the Woods” farm, his talent for showmanship often is directed to other activities One such was a fund drive for a new crippled children’s hospital, which he Ted as potentate ofthe local Shrine. Result the campaign was over-subscribed by $100,- (000, making possible a hospital larger than originally planned. Have RadiOzark and its president reached the end of their major potentialities? Ralph Foster and KWTO Vice President Leslie Kennon have aot been overlooking any bets in their efforts for an even greater rash of Ozark-style country music. And RadiOzark may make an early debut into syndicated films and live-network telecasts of Ozark Jubilee, portions of which already are carried ‘every Saturday on Springfield’ KYTV (TY). Ma MAHAFFEE Broapcastine a. BACK © TerecastineMACHINE ACCOUNTING IT'S A BOON TO THE RADIO STATION OPERATOR, ONE REPORTS RADIO STATION accounting is either m: ter of, oF a most capable assistant to, man- agement—depending upon the reliability and timeliness ofthe information provided. Ob- viously, accounting information must be ac- ‘curate and, in radio more than in most lines of endeavor, time is definitely of the essence. I seems to me that successful manage- ‘ment in radio may be materially influenced by having accounting facts readily accessible to be applied in reaching decisions on most station operating policies such as program- ‘ming, production, sales, engineering, financ= ing and the like. “Many jobs can be done poorly or half- heartedly without ever causing serious fnan- cial lose. An inaceurate or “estimating” ‘method of accounting, however, is going to catch up, sooner or later, with the station using it. “Accounting is the eyes and ears of the radio or tv executive, If it gives him accurate or inadequate information, he is “running blind.” ‘While it is true that there are a great many apparently successful. broadcasting companies using poor accounting, methods, hhow long is this situation going to last? Let's face the fact that conditions up to a short time ago were, in many instances, not ‘too competitive. Stations made money in spite of their deficiencies, not because of them. That picture is changing now. ‘We used to do all accounting on a pen and ink basis, and we had a very complete system, too, with all the information we needed. The only trouble was that much of this information took 20 long to prepare that by the time I got hold of it, it was practically worthless. Further, many things that I would have liked to know were “but- fed” in such a manner that it was not prac- tical for me to dig them out. We determined to find 2 really efficient method of accounting, even if it meant em- Ploying more people and incutring consider- able extra expense. (As it tuned out, we saved money.) Up-to-date, accurate informa tion was needed for our radio operations, 10 begin with. Though we had what might be ‘considered an excellent hand system of ac ‘counting, it was not good enough. We are planning to go into television so9n, 9 secounting is now doubly important to us. Television will mean a several hua- dred per cent increase in capitalization, reve- ‘hues and expenses. Therefore, proper financ~ ing, possible only through detailed, up-to- the minute accounting information, will be ‘even more necessary. Broapcastina © Tetecastino By Robert Smith With our new system (which we would have installed regardless of tv considera- tion), we are all et up to go into television, smoothly handle all accounting problems, and know what we are doing from the very first day of operation. T am going to describe for you the pro- cedures under our new machine system, but first let me go over some of the benefits we Bet out of i: (2) All revenue accounts are now posted fon a daily basis. We have instantaneous figures for cash receipts and business ren- ‘dered for the day, a5 well a5 these same figures for the moath to date. We can al- ‘ways tell what our expectation of business for the entire month will be and what our cash requirements are going to be. There is no sense tying up working capital that you don’t need. Control of financing is one of the major factors in profits. (2) Since each individual account is al- ‘ways up to date, I ean look at an account LN the Dec. 20 issue of B*T, econ- ‘omist Peter R. Levin stressed the importance of basing management de- cisions on up-to-date figures of income ‘and expense... Here, station owner- ‘operator Robert Smith (President of Appalachian Broadcasting Corp.) tells hhow machine accounting keeps his staiion’s (WCYB Bristol, Va.) records up-to-date every day instead of only ‘once a month. at any time and see how much time and What kind of time is being bought as com- pared with the previous month or the last ‘quarter, ete. This ability to scan accounts and see how they are going is invaluable to me. (3) The endof-thermonth rush and con- fusion of adding accounts, balancing, pre- paring statements and so forth is entirely climinated, since this work is accomplished automatically by machine throughout the ‘month. (4) The payroll records are now such that { can tell at a glance, even while signing the checks, how much talent is being sold and how much commission is being earned by all featured personnel. Our general time schedule ties in, for the most part, with certain featured people on the payroll. By Tooking at the payroll as itis now prepared, we can tell how well @ particular program js going. It is also immediately apparent Whether or not a feature personality is being sold. If not, it may be that the sales depart- ‘ment is not selling it; it may be a matter of poor relations between salespeople and that personality; it may be that the featured person is becoming less effective, etc. At Any rate, we find out. A ‘The combination of payroll and daily accounts receivable figures provides the ma- jor topic of discussion at daily mectings, ‘where department heads are answerable for any unusual circumstance reflected by our figures. (5) We know, on a day-to-day basis, ‘what availabilities we have and where sales efforts should be directed, knowledge vital to a truly efficient operation. (6) The records produced by the machine are presented in a way that greatly reduces the number of times I have to go through the accounting records, yet the few times ‘month that [do go through them provide far more information than Tever had before. It is impossible to estimate the amount of time and effort this has saved. T have been spending @ lot of time in Washington in an effort to win approval for television; what ‘we would have done during this period ‘without our present system T don't know. (7) New procedures substantially reduce the need for outside professional accounting The Machine System Revenue Accounts—Step 1 Original orders, made up from the com tract for scheduliag purposes, are fled al- habetically and are checked daily against the station log. Any variation in time noted on a clip sheet, which is then attached to the order affected on the indicated day. ‘The machine operator posts daily from the order forms. Posting is done simulta- neously to the client’ statement, to the in- dividual revenue ledger, and to the reveaue journal. If the order requires an affidavit, the posting procedure is identical, except that instead of inserting the client's statement and ledger in the machine, a three-part af- avit form, beaded up by advertiser and participating sponsor, is inserted and posted. Statements and ledgers, as well 2s affidavit {orms, are Kept filed alphabetically in a “posting tray.” Needless to say, one client may do adver tising on his own and also have advertising that is supported by a participating sponsor. ‘This makes absolutely no difference what- January 3, 1985 4 Page 37PRICING REALISTICALLY AT KXYZ ANEW TYPE of rate card, termed “Realistic Pricing Method,” has been adopted by KXYZ Houston. It is based fon the station's “demonstrated share of the Houston audience” and uses new time classifications, ‘This departure from conventional rate- card techniques was adopted after a series Of conferences with Avery-Knodel Inc., which last autumn was appointed by KXYZ_as its national representative. ‘AIL time classifications of KXYZ were reappraised in Tine with audience dat along with listening habits and competitive station costs, The new evaluation is @ departure from the normal formula based on total number of radio homes with sets turned on, in the market ‘When analysis showed “an almost stesdy percent- age of homes listening to their radios throughout the ay until the late evening period,” RPM permitted 2 higher rate uring! a number of hours during the dy, with downward adjustment in others. ‘A higher value is assigned 8 am-noon time under RPM as well as 5-6 p.m. On the other hand, a lower value is given afternoon time’ and evening time after T p.m. ‘The chart shows thet KXYZ now has ever in posting procedure. All independent Advertsing is posted to the client's statement and ledger; alltime party paid for by a par- iipaing sponsor is posted to an afdait The machine (a National “Class 31”) automatically computes and prints the bal lance to date on statement and ledger—or fon the alfdavit—each time a posting takes place. At the same time, revenue is analyzed Jn the columns at the right side of the jour- nal. Most of our revenue falls into accounts 201, 202, 203 and 204; miscellaneous reve: fauc'is entered in the “Other Revenue” col tumn and identified by an account number. the extreme right-hand column e-by-line proof of posting acct racy. If the operator makes an error, the “31” will print the amount of that error, instead of Zeros, and it is then immediately found and corrected. ‘As postings occur, the journal columns are accumulated automatically by the ma- chine; these totals are posted to the various control accounts (accounts receivable, local programs, sale of talent, etc.). Notice how simple this is from an op: rational viewpoint. The machine ope ator simply enters the figures to statement and ledger or affidavit from the original order. When she is finished, she clears the ‘machine and posts the totals to the control accounts. All of the “labor” is done auto- matically by the Class 31 machine—and all records are completed simultaneously. Pope 386 January 3, 1955 tert SD mera = 7% hours of prime time compared to the previous 4 hours. The amount of daily time in the medium-priced bracket is almost halved. Recalling that KXYZ's past record in Gelivering circulation and such items as fhumber of radio homes, setvin-use, traf- fie fow and other general data had been considered in arriving at RPM, Arthur H. McCoy, radio sales manager of Avery. Knodel’s New York office, said the card is “realistic in every sense and enables every time segment (0 stshd on its own feet Fred Nahas, KXYZ ex ecutive vice president and general manager, said RPM "marks. the point ‘where the ostrich takes his head out of the ground and adjusts his thinking fo a completely reais "He said the station is spending large sums for new programming and fresh program ideas. A 7-8 pum. adventure stip has been started and promotion is backing up this pro- gram planning. RPM will continue on a flexible basis sto individual time classifications as well as o costs inthe three time groupings, ac- cording to KXYZ. If a given period ap- pears to be worth more, the rate will be adjusted accordingly—and vice versa. Revenue Accounts—Step 2 ‘You will recall that the affidavit form is in three paris. At the end of the month, the afidavts are pulled from the alphabetical file. The first two copies are removed; one ‘goes 10 the participating sponsor, and the duplicate is for the advertiser. ‘The third copy is used to transfer charges. ‘This copy is inserted in the machine and the total charge is credited, reducing the balance fon the affidavit to zero. The advertiser's statement and ledger are then inserted in the ‘machine and the total amount credited on the affidavit is charged in total to the adver- tiser’s account. We use the cash receipts journal for this operation, Afterall afidavts have been transferred, the machine should contain debit and credit totals that agree. Although the’ accounts receivable control account is of course not ‘changed by this operation, we enter the debit and credit “washout” totals as a matter of ‘good practice This method of handling: afidavits as charges occur throughout the month, and then transferring only the total charge, works out perfectly for us and eliminates many previous hand system headaches. ‘The rec ‘rds for both client and participating sponsor are complete in every detail, and the major ‘month-end job of preparing affidavits no longer exists Revenue Accounts—Cash Receipts Posting of cash receipts is very similar to posting charges. The client's statement, the individual revenue ledger card, and the cash receipts journal are all prepared simultane ‘ously. Computation of balances, proof and footing of journal columns are of course fully automatic. scellancous cash receipts (not affecting clients’ accounts) are posted directly to the appropriate revenue account and are at the same time recorded in the cash receipts journal. Payroll Five payroll records are created simul taneously on the machine: the earnings rec~ ford, employe's pay statement, check, pay- roll! journal and check register (which is really the right side of the payroll journal). ‘The "31" automatically compates gross and net pay and automatically figures and prints to-date totals for earnings, F. 1. C. and withholding tax, on the earnings record. All journal columns, including those for the various deductions, add vertically as the payroll is being written. From my own viewpoint, it is the records produced that are most important. The ‘check stub (employe’s pay statement) shows the whole picture at @ glance, both as to earnings and deductions. The earnings rec- fords are such that I-can see instantly how ‘much an employee has earned for the year to-date and how he has earned it W.2's and 941a reports are another ma- chine job. The “Class 31° machine auto- ‘matically computes earnings subject to F. I. . and automatically figures the amount sub- ject to report according to both state and federal requirements. Page totals are auto- matically accumulated by the machine and control totals for balancing purposes are also provided. The job takes 30 minutes! Other Accounting Accounts payable and general ledger are other jobs that we plan to put on the ma chine. (This particular machine will handle almost any kind of bookkeeping work, since its functions are controlled by “form bars” at the front. One form bar can be removed tnd another inserted in its place in a matter fof seconds, This changes the entire oper tion of the machine.) Ease of Training ‘There is no problem in teaching someone to operate the "31" machine. Figures are entered on a Keyboard just like the one on an adding machine; description is typed in fon a standard keyboard electric typewriter, which isa part of the machine. ‘We had some difficulty in convincing our accountants of the merits of machine ac- counting—and then we had trouble finding the right machine. But we did it. And we have found that machine accounting is far faster and more accurate than pen and ink methods, provides much more useful in- formation in readable form, and that it also takes all the “headaches” away—for in- stance, the month-end rush of looking for trial balance errors, preparing statements, writing out affidavits and 80 on. All of that Is already done. am in a position now to keep my fingers ‘on the pulse of the business at every mo- ‘ment. Further, we will assume the work of television accounting without so much a3 a ripple of dificult BROADCASTING © TeLEcASTINGbasic cBs shows a top 5 ABC shows aif ST. LOUIS’ FAVORITE PERSONALITIES kp wilson Tom pany ou NEWSOME 4815— 540 Fm 1290180 #8 so-so Z0 UNBEATABLE ENTERTAINMENT vO sALE ECR You 1,560,000 POPULATION 100,000 WATTS — OVER 650,000 RECEIVERS Represented Nationally by THE KATZ AGENCY, INC. KWKIVS Broapcasing © Teigeastinc January 3, 1983 © Page 39LM ZIV TV PURCHASES NATIONAL STUDIOS The $1.4 n purchase gives Ziv what is reportedly the most elaborate tv studios for syndicated tv film. PURCHASE by Ziv Television Programs Inc. ‘of the American National Studios (formerly Engle-Lion Pathe) in Lot Angeles for S14 million Was announced last week by Jobn 1. Sina, president of Ziv Tv. ‘Ther sind, said to be one of the major producting units on the West Coast, wil Be e- ‘Bamed the Ziv Television Studios. Mr. Sinn ‘hid the studios will provide Ziv with “the most laborate television “studios ever used by a Syndicated television flm produces.” They ‘cover more than six acres and Inchide come pletely equipped sound stages. Mr. Sinn said the new facilites were pure chased from a syndicate consisting of Fred Levy, Bob Hope, Ed Pauley, Dan Reeves, Ed Maiz, Bernard J, Prockier, Edward Conne, FR Long and Bertram Gamble. “The new acquisition, according to Mr. Sina, coffers “more than twice as much space than wal lused by Ziv atthe California Stdios”" ‘Mr. Procktet, who is president of Prockter ‘Television Enterprises, stated that bis “prima reason” for disposing of his stock in the: Amer an National Studion was to. devote bis com- plete time and attention to his television prop. fertes and other contemplated projects in the television and motion picture felds. ‘AU present, Mr. Prockter_ is producing ‘Treasury Men tn Action for Chevrole, the Readers Digest series for Packard and. The ‘Man Behind the Badge for syndication. These properties are being filmed at the American Na- Hional Studios. Mr, Prockter also is the pro- acer of The Bip’ Story, which is carried live on NBC-TV. Mr. Procktet added that he was expanding his production operations in the tv feld and ‘would announce his new properties shorty. He {sig that ip all Likelihood fing will be done at the American National Staios, ‘The purchase of the studios by Ziv Tele vision was said 10 be the result of expansion program plans by the company for 1935, dur- {ng which it will double its production rate ‘The company previously had announced plans for a total production budget of $9.5 million 1955, which will cover shows now In. pro- duction and those being planned (BeT, Dec. 27, 1954. Jamaican Film Center Established in West Indies NEGOTIATIONS for the establishment of Jamaican Film Center Ltd, Kingston, Jamaica, B."W.'L, have been completed by Martin Jones, Henry Olmsted, Gordon Knox and the Industrial Development Corp. Messrs. Jones ‘Oimsted and Knox, American businessmen, will serve as directorsript editor, sound bead and ‘executive producer, respectively. They are also fn the board of ditecors of the new company” ‘Taree Jamaicans will be elected to the bord by the IDC. "The firm, capitalized a $1 million, will prodice telefilm and feature fm, Production of 52 half-hour dramatic programs to begin within the next thee months has been scheduled, ‘Financing arrangements fora new ‘Sim daytime series using 2 Jamaica selling. have been completed, according to Mr, Jones, The Industrial Development Corp. of Jamaica is Page 40 © January 3, 1955 8 2 means of luring new industry mote Jamsica's attrnction (0 U.S. and other ‘Stoniine of the untied series wil center on fn American family living in Jamaica, Mr. Jones sald, reveling that Mona Keot, creator and writer of Portia Faces Life and’ Woman Wiha Post, both daytime serials, now is in Kingston studying local color and background, ‘Holmes’ Sold in Six Cities SALE of Sherlock Holmes in six major markets has “been announced "by “Sheldon Reynolds Productions, New York. Tv sponsors and cites im whieh the show will be caried ere! Wrigley Stores, Detroit; White Dove Mattress Co, Cleveland; First National Bank, Minneapolis Tinois Bell Telephone Co,, Chicago; Merca tile Bank of St. Louis, Se! Louis, and Chase National Bank, New York. Guild Films Volume Up; Kaufman Sees 1955 Growth CONTINUED growth of Guild Films Co., New York, during 1955 has been predicted by Reub Kaufman, president and founder, who noted that the company’s gross volume this year Tote to neatly $5 milion from $1,739,185 in 1953 ‘Dating 1984, Mr. Kaufman continued, Guild Films personnel increased (0 356 as against 77 in 1953, and the number of its ofces reached 1, double the year before. Ip line with this growth, Mr. Kaufman seid, Guld Films" produc tion budget for 1955 has been set at spproxi- mately $12 milion. “Two major policy developments marked growth of Guld Films during 1954, Me, Kauf- ‘man observed. In October, the company became ppublily-owned property when it offered 250, 00 shares of is common tock iaave of 700, 000 shares, and. month later, Guild, Flms signed an agreement with Vitapix Corp. under which GF made available its programs to Vits- ‘ix stations and the later organization arranged time clearances for shows Goldwyn Studios to Be Sold ATTORNEYS for Mary Peford and Samuel Goitwye wore tod by Long Beach Speror oan Todas Paul Nourse to preare an oer Nourse early this week, ater which three ref frees will submit the highest bid to the court “The court differences between the producer and former star started in 1949 when Goldy Sued Miss Pickford for partition of the prop: trty in order to sell it and divide the profits Miss Pickford wanted the property. divided, ‘but not sold, The court battle resumed lat October and Judge Nourse ruled that it was Impossible’ to physically divide the studio Empire Production Debuts STUDIOS of Empire Production Corp, New York, wee epened formally in mi Deventer Nan open howe atte sti fvned a 400 Lexington Ave. Empire sibudary of Em pire Brodtntng Corp, New Yorks recording End tanserpton frm, wil produesinfetad fn fenare ms i adain to fs for tele- “Arhor Lobo, ge present of Empice breadeating pride Helen Kellen president ircaurer" of Empire Bronleastnn, Eines Epi’ Frodution as vice presen Court Rules Stock Sale To Gross-Krasne Valid UNANIMOUS decision handed down by the California State District Court of Appeals has established GroseKraine Tne. a8 owners of Sock in. California. Studios, Hollywood, for- erly held by the Tate Harry Sherman. Tae tv film production company. two years ago purchased the studios for $135,000 from the Sherman estate, which was under the sdminis- tration of execitor Jucch Karp. ‘Theodora and ‘Alwynae Sherman, daoghters of the late pro- Gucer, then protested. the sale, alleging they ‘were treated: inequitably by the court whes they sought to bid on their father's sock (Be, ‘April 6, 1953), ‘The current decision, announced by Judge ‘Minor Moore last Toeséey, and concurred in by Judges Marshall McComb and Turney Fore, extablibed that Grose-Krasne had obtained le othe sock in the studios in fall sceord with procedures set forth by Probate Judge. New: Comb Condee in Los Angeles Superior Court, ‘April 1, 1953, and that Mr. Karp had fulled his obligations in the mater. Jn answer to the daughter’ contention that other bids for the property were not considered, the lower court pointed oot thatthe deal offered by GroseKrasne included assumption of all California Studios’ debts as well a5 purchase ‘of Mr, Sherman's shares and that no other bids fon this basis had been offered. It also pointed fut that time was an important factor as cred- itors had threatened bankruptcy proceedings. Dean F. Johnson, of O'Melveney & Myers, represented Grose Krasne, and Mortis Lavine represented Mr, Sherman's daughters. FILM PEOPLE Leonard J. Rosenberg, formerly with Balimore Suonpapers, appointed vice president and sales: manager, View tory Television En: terptises Ine. (pro duction-distribu- tion), same city. Richard Simon, for- smerly staf director, WOR-TV New York amed producer-di ecor, Allied Tele- Vision Productions, same city. Arie Battaglia, children's book illustrator, and ‘Leo Salkin, ffeelance artist, cartoonist’ aod vwiter, to Unked Productions of America, Burbank, Calif, to do story presentations and 8 director and story consultant respectively FILM SALES, INS-Telenews, N. Y., has announced sale of Football Upsets of the Past 20 Years to WFIL- ‘TV Philadelphia for Schaefer Beet, Brooklyn; KOMO-TV Seatle for Standard Furniture Co, same city, and KGNC-TV Amatill, Tex. INS Television Dept, N. ¥,, has announced sale of dally flm service to KCKT (TV) Great Bend, Kan, and weekly film review to KIVA (TV) Anchorage, Alaska. Winik Films Corps, N. ¥., has announced sale of Madison Square Garden Sled series in eight addtional markets, rising number of stations Scheduled to carry series 10 48, BRoapcasrino © TetecasrinaThere is a DIFFERENCE between Radio and Radio Radio's immense strength . . . the opportunity to talk with masses of people frequently and economically «is employed fully only’ by advertisers who dis- tinguish between run-of-the-mill radio stations and great radio stations. ‘There can be a tcemendous difference berween wo scations in the same marker. A station's programming, management, public service and facilities make it mediocre ot good or great. A great station amasses hhuge and responsive audiences, because the character of its operation earns the confidence of its community. ‘The radio stations ‘we represent are great stations in important markets—stations whose character has earned them significant leadership. Their time is not cheap, but the solid values they deliver bring you the full economy of radio. One of our experienced staff is always ready to discuss with you the application of great radio to your problem. rue HENRY I. CHRISTAL co, inc. [NEW YORK — SOSTON — cHICAGO — DETROIT — SAN FRANCISCO Representing Radio Stations Only WBAL Baltimore (NBC) ‘The Heartt Corp. WHEN Buffalo (CBS) Buffalo Evening News WGAR Cleveland (CBS) Peoples Broadcasting Corb. WIR Deweoie (CBS) The Goodwill Station, Ine. WIIG Hactlord (NBC) Travelers Broadcasting Service Corp. WDAF Kansse City (NBC) ‘Kansas City Star BRoapeastING © TpLecasTiNG Measure of a Great Radio Station: Los Angeles (NBC) Earle C. Anthony Ine. Louisville (CBS) Louiville Courier-Journal & Times Milwaskee (NBC) Milwsubee Journal Schenectady (NBC) (General Electric Company Syracuse (NBC) Herald Journal & Post-Standard Worceser (CBS) Worcester Telegram Gavette January 3, 1955 * Page 41McKENNA, BROWN PROMOTED BY RAB PROMOTION of Carroll MeKenna and Walter Brown with the Radio Advertising Bureau (for smerly Broadeast Advertsing Bureat) was an ‘pounced last Monday by RAB President Kevin Sweeney. ‘Me. McKenna, who joined RAB's national promotion department in September, has been famed astitant national promotion director, ontimuigg to report to Norman Nelson, di Fector of ational promotion. ‘Me. MeKenna wat director of sales promo- tion ‘and research at ABC Hollywood. before joining RAB. "Mr. Brown, & member ofthe Toc promotion epatiment since 1952, becomes an. account ‘exeentive in the sales department. He formerly ‘was with DuMont Television Network az pro- ‘motion manager and with ABC's promotion de- partment. Four accoont executives at RAB ow devote ful ime to development of specie tational spot and network” business, Mr. ‘Sweeney sii New RAB Presentation Shows Spot Radio Advantages PREVIEW of a new Radio Advertsing Bureau slide presentation summarizing the advantages ff spot radio over newspapers was shown lst Svesk to 95 executives of the 13 station repre tative firme belonging to RAB. “The presentation, made by Kevin B, Sweeney, RAB president, emphasizes the advantages of spot radio to buyers who are purchasing ma kets selectively because of weather, distribu tioa, oF market potential. The tres-color pres entation lists [0 major advantages of spot Over printed media "The mecting was attended by the sales stat ‘of these RAB member sation represeatative firms: Avery-Knodel Inc, John Blair & Co. Henry L Christal Co., CBS Radio Spot Saies, Free & Peters Inc, Headley-Reed Co, George B. Hollingbery Co, The Katz. Agency Ine, Robert, Meeker Assoc, Inc, NBC Spot Sales, Edward Petry & Co, Grant Webb & Co, 2nd Weed & Co, Ty Football Fan Group Sets Meeting in New York FIRST mecting of the American Television College Football Fans will be held at the Hotel New Yorker tomorrow (Tuesday) to formulate recommendations that will “enable cllege foot. ball to fourth and live with television, "The meeting has been caled by Jack Trinsey, Pennsylvania contactor and the guiding spirit of the organization, and’ will be attended by ight representatives from areas corresponding to the eight National Collegiate Athlete Assn, nal districts. Among the suggestions that ‘willbe offered at che mecting, Mee Trinsey told ‘eT, will be a plan for voluntary contsbutions by fans of $1 to the NCAA for each football, ‘ime they view on television; a campaign to persuade fans to atend college football games, And the publication of @ magazine during Av: ust of each year on the NCAA tv plan for {hat year and on regional activites. ‘As Mr, Trinsey envisions it, the American Television College Football Fans will be char- (ered as a non-profit organization. He plans to function a¢ ite national director, taking a leave of absence from his job for one or to years Mr. Triosey said he expects to preseat the suggestions framed at the meeting tomorrow tothe NCAA convention whieh opens at the Hotel New Yorker on Wednesday. Page 2 © January 3, 1955 TRADE ASSNS. MODEL Penny Duncon sets things straight for the new yaor os she replacet the first B in BAB (Broadcast Advertsing Bureau) with R for Radio Advertsing Bureau, the new name, effective Jon. 1, adopted by the rodio industry's soles ond promotion orgenizorion which claims it represents more than 850 individual stofions 4A Qualification Exams Set for Feb. in Midwest EXAMINATIONS to ascertin the qualiica: tions of applicants for careers in advertising fand related fields wil be held early this year in Chicago and other Midwest locations under the auspices of the American Assn. of Adver- Using. Agencies, it was announced last week. Deadline on applications is Jan. 25, with ‘exam dates to be sel early in February. Ex. mination are open to nearly everyone includ ing college senire and those college and por ‘allege adults who ave not worked for aa advertising agency. Last year 69 persons took the tests tn the Midwest "For information and application blanks write te 4A Examination Committee, P.O, Box 94, Chicago 90, IM. Exam fee i $20. Among Schools selected to give tests are Northwestera U. (Chicago Div.), U. of Wisconsin, U. of Ulinois, Marguetts U., U. of Notre Dame, State U- of fowa and U, of Indiana NAACP Conference to Probe Alleged Race Discrimination A CONFERENCE on alleged discrimination against non-Caucasans in the radio and tele sion industry wil be held in New York Jan 1S tender the auspices of the Labor and Industry Commitee of the New York branch of the National Ass, for the Advancement of Colored People. ‘Among those who have been iavited to pat- ticipate in the conference are ofclals in radio, television, advertising and sponsoring agencies, Together with representatives of community or fnizations, unions and. chureh roups. 241 Accept Standard Break ‘THE NUMBER of tv stations accepting Sta- tion Representatives Assn’ standard, fllsereen eightsecond station break has reached @ foal fof 241, SRA has announced Billion-Dollar Mark Seen for Tv by Treyz ‘TELEVISION in 1955 will stain billion dolar Fevenue status, including charges for time, pro- Auction and talent, Olver Trey, president of Television Bureau of Advertsing (TVB), pre- ted ast week Mr, Treyz contended he was not indul ig "Bluesky projecting or wishfl thinking’ He listed as “signposts” such factors a8 adver User {avestmeats in television in 1954 amount. ing to $900 milion; inccease in network and na ional spot billings of more than 40% as com- pared with 1953, and slight dectines in 1954 of ‘magazine and newspaper advertising billings from those of 1953. Mr. Treyz continued ‘What does this mean? Although television is behind direct mail, and the newspapers out Dill tv by more than two to one, the gap closing. In Tact, only television is gaining. "As production and consumption increase, ‘die to tvs in-person selling 20 wil advertisers ppropriations, That's why t will make great rides in 55?" Me, Treyz observed that viewing continues at s high level with more time spent on tele- ‘ison than on ‘any other medium. To support {his thesis, he cited a special American Research Bureau analysis which showed that ia Novem. ber 1984, in Los Angeles, television viewing per week per family amounied 77-5 hours, at Compared with 25. hours in November 1953: in Chicago, in November 1954, tv viewing pet ‘eck per family wat 30-5 hours, as against 27.9 in November 1953, and ia New York wat 2755 per week, as compared with 27.8 hours per weck la November 1953, Basketball Assn. Chief Says Ty Helps Attendance TELEVISION was credited last week by Maurice Podoloft, president of the "National Basketball “Assn,” with playing a substantia role in stimulating attendance at professional basketball games and in creating folerest for expanding the league to cits that do not hold professional franchises. Mr. Fodolof made these observations in a talk before Boston basketball writers last Mon: diay. "He said that prospects are “bright” for txpanding the league to other eiies within the ‘ext few years, reporting that syndicates in four cities have broached him on the possiblity of Setting up teams in their ares. Te stressed that these cies were ones whieh carried the NBC: TV telecests of NBA games on Saturday alter. nooas, and said that focal promoters felt that W had ‘created. sufficient interest that would franchises in those sectors, ‘The “tremendous interest” generated by the [NBC-TV telecasts, a5 well as by loca telecasts, in various NBA cites, according to Mr. Podo- Toff, is evidenced by “the growing number of few fans who attend games” He said that although NBA has not conducted a survey, local promoters are convinced that persons who never before had attended basketball games are becoming regular fans ‘Other factors cited by Me. Podoloff 3s con: (ributing to the “bright future” of professional basketball were “the ease™ with which basket- ball can be telecast and followed by the fan; the lack of need for farm system because col: leges provide the talent, and the lack of need for a widespread and costly publicity and pro- ‘motion campaign because players coming into the professional circuit already have been igh ly wouted, Broapcasrine © TergeastivoMANAGEMENT nde an based on.. 143 YEARS EXPERIENCE IN RADIO STATION OPERATION 7 Central New York. | Each of them . . . from Company President to Traffie Manager 1 9 its Director of Soles, 1 These people do more then just operate @ radio station. They serve th ship of mmunity »- participate actively in its civic life 7 2 re the leader tis CHOICE From long experience, WSYR's man fond tastes ond public interests ct embraces a population of @ million and helf, with on onnval STG buying power of two billions of dollars, PyY Tid Thor's why Central New Yorkers rely on WSYR more then on ony other station. Get the Facts About WSYR from The HENRY |. CHRISTAL CO., Inc. BEST Facilities BEST Circulation BEST Local Programs BEST Production Service Customer NBC Affiliote 5KW »* SYRACUSE * 570KC Broapeastina © TececasriNe Jamar Page 43GOVERNMENT: TWO PROBES FACE INDUSTRY AS 84TH CONGRESS CONVENES Sen. Bricker's investigation of networks and uhf-vhf, still gathering steam, will fall to Sen. Magnuson when he heads Senate Commerce unit in new Congress. Sen. Kilgore’s ‘monopoly’ quiz also is slated. WHILE a new Congres this week in Washing. ton prepares to jump off into lis two years of shaping U. S. history, the nation’s broadcasters are locking on with the almost certain know fede that this period i likely to be one of the ‘most important ever faced by the radiony sedi First and foremost among industry head- aches isa pair of Senatorial investigations —one inkiated lst_ summer by Senate Commerce Commitee Chairman John W. Bricker (R- Ohio) to probe tv networks and htvhf prod- lems, and the other announced after the elee- tions by Sen. Harley M. Kilgore (DW. Va), Upcoming chaleman of the Senate Judiciary Commitee, to hunt for “monopolistic prac. tices" in the communications Re As the 84th Congress gets ready to convent this Wednesday, (wo significant events of the ‘House side held the attention of broadcasters ‘Thee were (1) NARTB's answer last week (© 2 House Commerce Committee mandate that the industry report on the amount of beer and Wine advertising on radio. and tv: NARTB's pelnstaking report indicated the amount was ery lie compared to the total (ee. story, ig 28); and @) an announcement by incom. Ing House Speaker Sam Raybura (D-Tex) that television will be barred from Houte commit: tee sessions, about which immediately. began fathering a ‘storm of protest from the industry (Gee story, pase 46) The U. 8. Brewers Foundation also made its report on beer sdvertsing (cee story, RES 50. Although broadcasters were looking with some foreboding at the two Senate investiga: tions and other problems in Congress, theit Tooks were not unmixed with pride about these points: The electronic media's continuing con tribution to a surging economy, their determi nation to operate with a minimum of gover mental regulation, their stout defense of the Fight to equal acces with ether media 19 news vents and thelr resoluteness in retaining. for themselves the responsibility for programming fa the public inter. Sen. Bricker's probe of the networks was unced Tast summer (BET, July 19, 1954), Bic the Ohio Republican Nad introduced 2 bill carir calling for regulation of networks by the FOC [BeT, May 17, 1954]. The Bricker announcement, which sald, the investigation also would encompass the “uhf-vbt sitvaton, ‘was made after early.summer bearings on obi- ‘af Uoubles by the Senate Commerce Com- ‘munications Subcommitee headed by Sen, (Chartes F. Potter (Mich), Sen, Warren G. Magnuson (D-Wash) is slated to sicceed Sen. Bricker a8 chairman of the Senate Commerce Committee, and it had ‘been fel that Democratic leaders would not be 48 zealous for such an investigation a Sen, Bricker. Observers feel that under Sen. Mo suson the investigation will be continued, but ‘wll be moderated of its direction changed. ‘Attorney Rabert F. Jones, former Ohio Coo- has been ion ‘under sppointment as majority counsel by Sen. Bricker. Me. Tones tat on the FCC at the time the ECC Sixth Report & Order was published April 14, 198 allocating 2 nationwide tv system and ending the w fraeze, He dissented from the 1952 de: "Named at the request of Democrats at mi- nority counsel for. the probe. wat atlorney Harry M. Plotkin, former FCC assistant ge cral Counsel. Nicholas Zapple the committee's professional communications’ counsel, was named to coordinate the investigation "The group is scheduled to make a report to the full committee on its findings at the beeia- nag of the Sith Congress, at which time, ac- cording t0 Sen, Bricker, the commitee will hold hearings on the finditgs and act on, among ther things, Sen. Brickers proposal for FCC fegulation of the networks. Since control of Congress changes over to the Democrats, itis expected that there may be reports by” both ME. Plotkin and Mr. Jones, especially if ree- ommendations are made. "Me. Plotkin. pre~ sumably would take over as majority counsel find Mr, Jones would become minority counsel, Although nether has made a statement to this fect. ‘The Bricker probe began with two queston- aires by the Investigation group-—the fst to FOC [BeT, Oct. {1, 1954) and the second to the four tv networks (BET, Oct. 25, 1954). ‘After the Democratic victories Nov. 2, it wat {Te Sen. Bricker and Mr, Jones had ‘become Aiscouraged at the approaching control of Com- tues by Democrats and had lost interest in the probe. ‘A few days ago, however, Mr. J 1a Sudden interest inthe investigation again [BST Dec. 29, 1954. The FCC, which ad seen’ difficulties ahead in tecuring. coversge raps on individual tv stations as requested by the investigation staf, asked for a. meeting, which was held Dec. 20 with Mr. Jones, Me Plotkin and the FCG, at which time Mr. Jones demanded the franclat nd satstial data. The FCC protested that it had no funds to secure tnd. process the station coverage maps ste- ‘quested by the lovestigaion stall, (FCC hat 25ked stations in a Dec. 15 leuer for the station ‘overage data by Tan, 17) ‘A supplemental questionaire to the FOC requested. individual nancial and statistical data on each station, to which the FOC replied thal such information was given in confidence by stations and that to reveal the informetion ‘would be violating FCC's promise 0 Keep the matter confidential except ia compiling “aver: ges.” as to size, type, income group, eo. sraphical location, ee. ‘With the renewed activity went third com: mittee questionnaire t AT&T asking inform es evinced SEL MAGNUSON se. KuGoRE WITH OPENING of the B4th Congress Wednesday, two mojor investigations af- fecting the broadeasting industry are on the calendar. The probe of networks and nth probiems storted lost tummer by. Sen. John W. Bricker (R-Ohio) will fll to Sen. Warren G. Magnuson (D-Wesh}, who succeeds Sen. Bricker as chairman of the Senete Interstate ond Foreign Com- merce Commits. This committee. con- ‘ders communication legislation and mat- na. Love sme. JONES. tors affecting FCC. The probe group is ‘operating with @ staff of three: attorney Robert F. Jones, former Ohio Republican Congressman and ex-FCC Commissioner, fottomey Harry M. Plotkin, former ECC ‘stent general counsel, chosen by the Democrats as minority counsel vnder the Bricker stewardship (he may become ma- [ority counsel under Sen. Magnuson); and Nicholos Zapple, the Senate committee's communications counsel, who was nomed ng, ZAPPUE MR, CHERNOFF to coordinate the investigation. Another investigation, @ probe of “monopolistic practices” in the radio-v fiald, is proposed by Sen. Horley M. Kilgore (D-W. Va.) up- coming chairman of the Senate Judiciary Committee. He has osked broadcaster Howard L. Chernoff to be hit consultant, Me. Chornoff, West Coast radio-ty con. sultant, is port owner of WTAP-TV Parkersburg, W. Ve. Page 44 © January 3, 1955 BroaDeastivo # TrLecasTiNo...things are) -//ppond in denver KBTV za INATES ATOP LOOKOUTNMOUNTAIN Fi BEAMING BETTER PROGRAMS from 44 Monday thru Friday KBTV is FIRST with the FINEST! st place quarter hour figures are based on leadership 2to6 p.m. 61011:30 p.m. 35 by 1 full point or more in the Nov. 1954 ARB. TOTAL = 79* THERE’S A GOLD MINE ‘Total ON CHANNEL 9 Exclusive Strike pay dirt... every time...on Ist Place Sone NINE! Not just gold, not just uran- Quarter 2tobpm. 12 jum in mile-hi Denver... NINE de- Hours Cte a livers the audience! Double, triple TOTAL 49% your client's impressions per com- mercial. Top notch availabilities for “Fifty-Fivers...Come and claim ‘em! STATION C Drewes WRT 6 t0 19:20 p.m. 26 \(KBTW\| eu \ \enannen ra \ ABC-TV J ABC-TV STATION D | 4 aiespm 1 PotD Teme oleae 2 JOE HEROLD, Manager Oo TOTAL 1089 BANNOCK STREET, DENVER, Contact your nearest Free & Peters Representative COLORADO 610 11:30 pm... 5 6*tion on tarifs and line charges, ATT an ‘swered in a few days ‘The committe investigation staf was expect- ing the final network answer last week. ‘Mr. Jones sodden activity was interpreted by Some observers a6 an attempt to vindicate hit Gissent agaist the 1952 FCC tv allocations or fer. Me. Jones at that time said the plan would ve largemarket vit stations an advantage Over stations in smaller markets No new questionnaires were Knows to have ‘been mae at last weekend, although the com: mittee plans others ater it bas “analyzed” aa- ‘wore from preceding queries to determine what ‘other information is wanted for the probe, Sen, "Magnuson was expected to. arrive in Washiggton today (Monday) for the Senate ‘Democrat eaucus tomorcow, when both parties are expected to hold caucuses in the House and Senate Sea, Kilgore's proposed investigation of what hae has desribed a8 monopoly in ownership of radio and t stations, contol of owned stations by networks and contol of programs by firms which manufacture receives and parts through Ownership of networks, was announced last ‘month [B*T, Dec. 20, 1954), although the in ‘vestigation had been expected from the time the Democrats won in the Nov. 2 elections. “Broadcaster Howard L- Chern, West Coast radio consultant and an old friend of Sea, Kilgore, conferred in Washington withthe West Virginia Democrat ia mid-December, at which time ‘Sen, Kilgore ssid he had asked. Mr. Chernoff to be @ consultant forthe probe, ‘Mr. Chernoft then went to New York (0 con fer with network and radioty set manufactr- ing officials. He is expected to return to Wash- {ington around Jan. 10, when he will report to Sen. Kilgore and make recommendations for the probe. May Be Moderated Although Sen, Kilgre's office earlier had is dicated he planned 10 Took into almost every hase of the industry, it is believed the invest {gation might be moderated, since Mr. Chernoft hes declared that "too many investigations in the past have been conducted with & shotgun Instead of rifle" and that he intends “Lo pro- ceed slowly." ‘Sen. Kilgore’s announcement last month said his conference with Mr. Cherno® dealt with ownership of radio and tv outlets by newspapers tnd by networks and manufacturers of receit- ing sets and parts. The talks also covered cer tain etwork programming practoes,afliation policies and subscription tr "There is some speculation on whether Sea Kilgore wil supervise the probe--either a8 head ‘of the Judiciary Committse or of i Anti- ‘Monopoly subcommittee—or turn i over 10 ‘another senator who would be chairman of the Subcommitis. Mentioned a6 possiblites to head the subcommittee are Sens. William Langer (BEN, D.) and Estes Kefauver (D-Tena,). ‘Sea. Klgore’s announced interest in "monop- oly” in radio station and newspaper owner- Ship dates from last winter when he Tossed several blasts on the ‘subject and asked the Judiciary Committee, the Commerce Committee tnd the Justice Dept. to look into the subject (Ber, Feb. 22, 1954, et sea. Mi. Chernolt, former general manager of KFMB-AM-TV San Diego until his resignation ‘2 year ago (BOT, Nov. 16, 1953) is with bis tne 42.9% owner of WIAP-TV Parkersbure, W. Va. (eh. 19) and js an unpaid. consultant on television for the Ford Foundation’ Fund or. the Republi ‘Such an inves tain to find ise at times athwart the path of the Commerce Committee probe, and itis ex pected that jurisdictional ‘problems will be Page 46 © January 3, 1985 GOVERNMENT Frieda Helps Santa WHEN FCC Comr. Frieda B. Hennock visited the Marjorie Reed Mayo Day Nursery in Denver, she decided. the fen there needed some form of in oor entertainment. She enlisted the help fof Hugh 8. Terry, president of KLZ-AM- ‘TV Denver, to “play Santa Claus" for her, and he presented the youngsters with 2 Christmas tv set. The Mayo Nursery, Tocated in Denver’ “melting. pot” sex tion, is an iostttion for children whose parents have to work and cannot mais {ain 2 normal daytime home ite, ironed out among the two committee chairmen and Senate Democratic Tenders "At least one post on the FCC and petheps two are likely to come up for consideration by the Senate Commerce Committee and on the Senate floor. FOC Chairman George C. MeConnaushey, who was given 2 recess FCC appointment as haleman Tast Oct 4, but whose nomination failed when sent to the floor during the special ‘Senate session on the McCarthy censure mo: Lon, is likely. tobe renominated by the President. Democrats on the Senate Commerce Com: mittee opposed Mr. MeConnaughey’s confirma: tion during 2 committee hearing [BeT, Nov. 13, 1954] and his nomination was reported out bY vote of the Republican” membership, with Democrats abstaining ffom vate. The nomina tion was blocked on the Senate floor by Demo. cats after an attempt to report it by Sen Bricker, “lifelong friend” and fellow Ohioan ‘Sens. Ed Johnson (D-Colo.), who retires 0 become governor of Colorado, ind A. S. Mike Monconey (D-OWla.) and John 0, Pastore (D: RT) questioned Me. MeConnaughey about hi ‘reported connection witha alleged GOP group Said t0 be in charge of dispensing patronage in civil service and other jobs, and abovt hie views and voting record om television channel (uhf and vat) imermixture. On the Tater sub- ject, Mr. MeConnaughey said he had served on the FCC only 2 month and intended to "make 2 'sudy” of the problem, Democratic Oppesition Democrats blocked the nomination on rounds it was “controversial” and would take ‘up too much time during the special session "The term of FCC Com. Frieda B. Hennock expires June 30, and itis not generally believed the President wil renominate her. High on the lit of radio business in the Senate is an expected report by the Senate Roles fubcommittes, headed. during the past session by Sen. William E. Jenner (Relnd.), om whether radio tnd t¥ should be allowed to cover open ‘congressional hearings. During @ number of hearings, senators and congressmen spoke pro and con on several proposals regarding radionty overage of hearings. The industry, represented by the tv networks, NARTB and Radio-Ty Cor- respondents Ass., presented its ease ata special Session [BeT, Aug. 9, 1954), and the question later was the subject of an on-the-air editorial by CBS Inc, President Frank Stanton {BeT, Aug. 30, 1954) ‘Rep. Raybura's ban on tv coverage of House commitee sessions was a reinsatemeat of 3 Similar ruling by him io the 82nd Congress. In the 83rd Congress, House Speaker Joseph W. Martin Ir. (ReMass.), left the decision up t0 the individual commities, “Another report concerning television will be submitted with recommendations by the Senate Juvenile Delinquency subcommittee, which held several hearings during the past Congress under the chairmanship of Sen. Robert C. Hendrickson (RN. .), who retires from the Senate. This sg20up, although it held hea fects which have been dese Juvenile delinquency, will make a separate re- ort on television programs. ‘Mentioned for chairmanship of this group, if it continues beyond its preseat Jan. 31 ex: piration date, aze Sens. Kefauver and Thomas CHennings (D-Mo). ‘The industy_ presented its case before this group lst fll (B67, Oct. 25, 1954), and NARTB's Tv Code Review Board Jater made a report on t film programming ex- hibited at the heating, which received the com ‘mendations of Sen, Hendrickson, ‘On the House side, the upcoming House Com- rerce Committee chairman, Rep. J. Perey Priest, (D'Tenn), succeeds Rep. Charles A. Wolver- ton (FN. J.) in that post, Rep. Priest has ated that he doubts the constitutionally ofthe “Bryson Bill approach to the question, of bev- rage alcohol advertising.” and congtatlated the radio. Industry for eliminating oF modi- fing “objectionable” advertising (B*T, Now. 8, 1954) Rep. Priest suid als that Congress “should be ‘cautious concerning network regulation 89 long {5 thece is individual station regulation” He ‘aid he intends to form standing subcommittees, fone of which will have jurisdiction over com. (Chalemen of other committes of interest to broadcasters are expected to be: Senate Tbe0- dore Francis Green (D-R. 11), Rules & Adminis: tation; Harry F. Byrd (D-Va.), Finance Com- mite: John L. McClellan (D-Atk.), Govern- ment Operations Commitee and related Perma- rent Investigations Committe, John J. Spark: man (D-Aln.), Select Small Business Com- mittee. House—Emanvel Celler (DN. Y.), Iudlelary Commitee; Howard W. Smith (D- ‘Va.), Rales Committe; Jere Cooper (D-Tena.), Ways & Means Committee; Francis E. Waltet (D-Pa.), Un-American Activites Commitee. RAYBURN BANS HOUSE TV SHOWS AN ANNOUNCEMENT last Tuesday by Rep. Sam Rayburn (D-Tex) that he will forbid televised coverage of House committee heat ings last week was presipitating crescendo ‘oft protest from representatives of the broad. fasting industry ‘Rep. Rayburn, who becomes House speaker, also imposed the ban while be wat speaker ia the 82nd (Democratic) Congress. GOP House Speaker Joseph W. Martin Te. (R-Mass) of the Bird Congress left the decision up t0 the respective committees. Brotest against discrimination toward radio and ty reporting of House activities was made by NARTB President Harold E. Fellows in telegram to Rep. Rayburn. Mr. Fellows re- called NARTBS previous. protest and em- hasized that broadcasters have earned public Confidence and the right to report public pro- ceedings, suggesting 2 conference be hel Mr. Fellows and Edgar Kobak, WIWA. ‘Thomson, Ga., chairman of the NARTB Free- dom of information Committee, sent a joint letter to the House Rules Committe asking @ chance to present the industry's case to Coo- {ressional committee chairmen, The Iter urged Adoption of a rule permitting broadcast media ta report House committee proceeding. ‘CBS end NBC spokesmen deferred Imme- diate reaction, while ABC said it will register its protest through its top news executive, Yoho Daly, ABC's vice president in charge BRoapeastina © TexscastiNomiss combo Announces: the BIG-NEW Dallas-Ft. Worth COMBINATION "Two GREAT stations in one BIG marker”t KLIF 1190 Ke, 5,000 Watts KFIZ 1270 Ke. Patent Woh 18 att it a Represented Notional by: H-R Representatives, Ine. New York Chicago Los Angeles San Francisco Reprovented Regionally by: Clorke Brown Company Deltas Houston Allonta Broavcastina © TeLecastine January 3, 1955 «Page 41GOVERNMENT: | of news, special events and pubic afaes, was Preparing eller which he’ iatended to send which wil stress «ag the to Rep. Rayburn a medium withthe greatest possible potential of bringing about spot news coverage tthe pub Tie. An ABC spokesman said Mr. Daly would ask for “equal rights of access with other in 0 eee PLENTY os ens ret A TELEVISION CENTER chairman of the Radio-Television Correspond- WTRI when Rep. Rayburn returns to Washington. trolled Congress, 13 him and "dscosted i "We thought television and news cameras | ant'radio microphones are as much a pat of svrcommitee called on To PROVIDE Augany # Scitenectany # Troy wit fur eoverase of Congress as notebooks and av pencils are of newspaper reporter” Mr FINEST | Flares saa “The aroup also fet, he seid, that the order RODUCTIC hindered the presentation of congressional de PRODUCTION velopments to the American people.” Mr Harknest said the radio snd television FACILITI proponents feel that their equipment and tech- Bigues ave suclnty adsanced that they do fot dtc the orderly conduct of & commits |Censorship in Tv tars WHY Again Hit by ACLU van [A FIRM stand sgsnst tv censorship highlights the 34th annual feport of the American Cl two UHE. starions | Blt Unon Sih eee et oy iw ALBANY | ease cealing that is Gourd cist, oo Emnest Angel had asked the FCC lat May to eRe | hold patie hearings onthe sue of equal tine omy {orzepy to stacks ou “The report notes that ACLU Radio Com ONE cnoice! rites also asked the ECC to survey fv sation Drogramming standards so thatthe public "may Compare. the promise of programming. with Sctual performance” This cequest was made After FCC had sued the policy of issuing licenses to ty stations for three years instead of the one-year license Isued previously. ‘Os censorship, ACLU’ report say "Our natural shock and outrage at teen-age ! e pa, tang vation an murder fo feaweny ap iN | Shaver te atc sn the cour towed : eteuteion | Wore we and naciminse ogres, Srinio sanctioning the essorihip et Doky and ‘toton prunes ad ievion propane While sv iets proponents mast ain in | proce and fee spetshy ACLU say they ss at Teowetiens, when the fie ler | preoccupation withthe rk of juvenile crime represented by fakes them forget that life fs always. choee of rks thm sbangonmen of due prose and BLAIR TELEVISION | jr2'Spcon inviily produces far more harm than Boo Page 48 © Jenuary 2, 1955 Broanexsting © TeLteasrineConroe) Pern KOLN-TV ONLY! if you don’t reach Lincoln-Land—42 counties with 202,200 families—100,000 unduplicated by any other station! Lineoln’s population is 110,000—in the same bracket. with Lancaster, Pennsylvania, Schenectady, New York, The Fetzer ations 0 South Bend, indiana. The KOLN-TV tower is 75 miles from Omaha! This LINCOLN-LAND location is farther removed from the Omaha market than is Cincinnati from Dayton, Buffalo from Rochester or Toledo from Detroit. KOLN =TV covers LINCOLN-LAND—NEBRASKA'S OTHER BIG MARKET CHANNEL 10 © 316,000 WATTS © LINCOLN, NEBRASKA anc UMONT Avery-Knodel, Inc., Exclusive lational Representatives BnoapcasTino # TeLecastiNG Junvary 3 1955 © Rage 48BREWERS ANSWER HOUSE BEER QUIZ (Also see reled story, page 28) ‘THE U-S. Brewers Foundation, ina let week answering the House Commerce Comm {e's request for data om the time and money sed in advertising beer on radio and t, suid the committe’ question “was answered by the voters of the State of Washington on Nov. 2. 1984" "Washington voters defeated 3.1 a pro- potal to prohibit alcoholic beverage advertising on ty between 8 am, and. 10. pm. USBF ‘credited radiowv commercials with helping de- feat the measure. ‘The letter, signed by Clinton M. Hester, USBF ‘counsel in Washington, sald the tol vote on the proposal (Iniaive 194) exceeded the com- Dined vote of three other measures on the ballot, and, that it fost io all 39 of the state's counties “Although we are‘uosble to furnish all thet was requested, we Understand that advertising Suthoriis estimate the annual radio and tele vision time expenditures of brewers to be only $30 million less than 3% of the total amounts expended by all advertisers using radio and felevsion” ‘the leer said, mentioning. the industry’ claimed $5 billion’ annual sales "The leter said beer-sponsored (v shows, and spors programs buy free “front row seat” for Miewers, and that” brewers average only 3 ‘minutes of commercials of each half-hour of programming Eight Station Transfers Approved by Commission TRANSFERS of KFIA (TV) Anchorage, KFIF (TV) Fairbanks, both Alaska, WAYS: ‘TV Charlotte, N.C, WORC Woreester, Mast, and WIOL Joliet, iL, were among those ap. proved by FCC last wesk. "The Alaska stations were sold by Richard R. Rolligs to the Midnight Sun Broadeating Co. [B0T, Nov. 22, 1958) ‘Consideration 18 768 shares of stock in Mid- sight ‘Son, havieg 2 book value of $100,000. The shares represent approximately 23% inter- est in Midnight Sun, which has agreed to elect Me, Rollins to is board of directors. KIA presently is operating on its ch. 2 assignment, while ch. 11 KEIF sill is inthe onstrtion sage Midnight Son is licensee of KFAR Fair. banks, KENI Anchorage, KINO Juneau and KABI Ketchikan, all in Alatk. At Charlots, ch. 36 WAYS-TV was trans ferred from George Dodgy and associates to Hugh Deadwyler for $4 plus assumption, of bligations of about $150,000 (BT, Dec. 20) ‘Mr. Deedwyler is owner of & local advert ing agency and presidenttessurer of Filmy akers Assocation Ine, producers of motion Pictures Mr. Deadwyier’ proposes to sell hit 35% interest in Filmakers, # At Worcester, WORC was sold by C. George Tayior and’ Robert T. Engles for $94, (000 t6« group headed by Robert F-Bryar, New ‘York City ty announcer who is head ofthe p= chasing group WORC Inc. Harold Kaye, pres. eat of Marlin Labs Inc, owner of t Fghls ‘on a group of motion picture features, will be vie president. AC Joliet, WIOL was uansferred from W. HL Enwin'and associates for $112,500 10 Joseph F. Novy, chiet engineer of WBBM. AMEM-TV Chicago, and Jerome F. Cerny, WBBM engineer Permit for ch. 48 WIOL-TV wae returned to the FCC a fortight ago (BT, Dec. 27, 1954. (Other transfers approved last week included: (Ch 20 KBAY-TY Sus Prencece trom Lawrence Page 50 ® January 3, 1955, /GOVERNMENT Brrr Bante. tare Artis Ber ee aie ounrs, eee Se c's nate hate Bee See Agriculture Dept. Names Beaty to Head Radio, Ty SHIFT in direction of thie Radio & Television Service, Dept of Agriculture, takes place today (Monday), with Layne Beaty, farm’ consaltent and formerly of W8AP-AM-TV Fort Worth, suceeeding Kenneth Gapen as chief. Mr. Gapen becomes assistant to the administrator and: in formation oficer of the Agricultural Conserva tion Programs Service, ‘Mr. Gapen has spent a quarter-ceotory in rio, incladiag U. of Wisconsin and Soil Con- Servaton Service as well ax 16 yeas in radio atthe Dept. of Agscultare. He spent six years in the fl. Mr. Beaty was with the department before joining WBAP in 1943. He added t to his radio farm work after the war. Following seven years in Fort Worth, during which he toured Canada, Mexico and South America, he joined the gov. examen in 1950 todo foreign information work. He first vent 0 Greace a andio-isil specialist {o help set up farm information work in that country. ‘More recently he hes been a farm ine formation consultant with headquarters in Pari working with minstres in ‘Tatkey, Greece, Italy, Yugoslavia and Spain. His last aselgn: ment was technical consultant fora farm pres radio taining. project for 13 Latin American publishers, editors and broadeaser, Examiner Favors Beachview For Norfolk Ch. 10 Grant BECAUSE it promised greater integration of ‘ownership and management, FCC Hearing Ex: miner Charles J. Frederick last week proposed {0 grant Norfolk, Va, ch. 10 to. Berchview Broadeasting Corp. and to deny the applice tion of WAVY Portsmouth, Va, In an initia decision, Mr. Frederik frowned con the trusteeship agreement by which WAVY Stockholders "survendered™ thet right €0 pare ticipation in manegement to voting trustes. Beachview is 78% owned by. Tidewater amusement park entrepreneur Dudley Cooper, and 10% by Irvin M. Kipnes, former oficial of WCAV Norfolk, WSID Baltimore, WDEM Providence and former Washington advertizing ‘agency account executive. Mr Cooper will be Bresident and general manager of the new ch 10 station and Mr. Kipnes will be assistant gen- eral manager and commercial manage, WAVY. officials include Cart J. Burkland, former CBS Spot Sales and station ‘administra Providence Ch. 12 Case Reargued Before FCC SECOND orel argument in the Providence, RL, ch. 12 dispute was heard by FCC last week in an effort to settle the more than & Yyearold See. 309 (©) econdmie protest by ch 1g) WNET (TV) against ch. 12, WPRO-TV there. "The Commission reached = two-and- two tie vote after the fist argument, hence the case was heard again Monday WPRO-TV noted WNET sought 10 have the argument "postponed and) charged the pleading was only one of many efforts by the ch, 16 station 10 “delay” commencement of the ch. 12 outlet, WPRO-TV, whose Sept. 3, 1953, grant was stayed pending outcome of the protest hearing, contended the proceeding it 8 Sdlear example” why Sec. 309 (0) of the Com: munications Act should be “written off the Books” since it permits abuse of the Commit: son's processes. \WPRO-TV said WNET is wrong in attacking the merger proposal whereby former applicants land certain’ principals sequite stock options in WPRO-TY, "since the grant was cleady (0 WPRO-TV and reserved Opinion on the merger conditions, FCC's Broadcast Bureau defended WPRO-TV as a “qualifed applicant” and te- fated WNET's charge of premature consirie- WNET, however, stuck by it clim thet aspects of the merger propotal yi mission policy on the ground they involve tn- de consideration for ‘ao services performed. WINET said there is nothing “contingent” about the agreement since specific legal rights and obligations are set forth in the pact. WNET also" attacked FCC'S refusal to allow the ex. miner to write conclusions based om his find- ings of fact in the inal decision cert FCC for fal ling. KMBY-AM-TV Sale Submitted to FCC APPLICATION for approval of the sale of KMBY-AM-TV Monterey, Cali, to the own: es of KSBW-AM-TV Salinas, Calif, for $230, ‘000 plus assumption of $117,000 in labiliies was filed withthe FCC lest weck (B*T, Nov. 15, 1954}. Both KMBY-TV and KSBW-TV share ch. 8 fn the Salinas-Montorey area, The transfer will make it posible for KSBW-TV t0 become a nized Salinas Valley Brosd- casting Corp. purchases all the stock of Mon- terey Radio-Television Co, owner of KMBY. AMGTV. Salinas Broadcasting is headed by John Cohan, 25% stockholder, and includes W. M. Oates, 25%, plus a group of local businessmen who own the remslaing 50% -KMBY will be sold, the application disclosed, Jn order to stay within the FCC's duopoly rule forbidding one person or company from oft ing more than one station io a single masket. Bhi 2 tbadgy aay" joke = eee Ais the Stamt ‘Construction permit for ch. $8 KMIV (TV) ‘expired Dec, 22; and no request for extension has been fied, the application disclosed BxoapcastiNa * TeLecsTiNoTO FILM A SUCCESSFUL SHOW... It takes more than just a good script to insure the success of a top-rated network program. The on-stage performances of the stars and supporting cast must be outstanding, carefully timed, superbly directed. And the camera must perform flawlesily in its vital role of recreating the superior quality of the show for millions of TV viewers, Mitchell cameras—internationally famous~ provide the matchless photographic performances so necessary to the successful making of the finest theater quality films ‘That is why, wherever top quality filming is the foremost consideration, Mitchell Cameras are to be found .... bringing success into focus Mitchell Camera LUCE 666 West Harvard Stréet © Glendale 4, Calif. © Cable Address; MITCAMCO 85% of the professional motion pictures shown throughout the world are filmed with @ MitchellFCC, Two Ty Stations Claim WSAY Lacks Protest Standing WSAY Rochester, N. ¥., lacks standing 10 protest the sharesime. grant of that city’s ch 10 to WHEC and WVET, the FCC and the two tv stations have tod the U. S. Court of Appeals "The stand was taken in briefs fled with the court in answer to the WSAY appeal. against the FCC's action in making the 1953 grant to the two Rechester am stations, following thee agreement to share ch. 10 {BeT, June 7) WSAY algo charged thai the Commision ile sally denied its protest without a heating [At the same time, WSAY fied a ew appeal against the FCC renewal of the license of WDBF Rochester, N.Y, (formerly WARC). WSAY claimed WBBF ‘fused to allow it to rebroadeast Ii programs. It also charged that the owners of WBBF sold time in combination with their other station, WGVA Geneva, N.Y. ‘This has cost WSAY $16,000 in revenues, the appeal said ‘The Commission held that the ch, 10 grant was made legally and that WSAY's protest did ‘ot meet the requirement of particularity to make it eligible for consideration. WHEC and WVET backed up the Commission in this 'WSAY filed_an application for ch, 10 six days after the FOC made is grant to the share time applicants. charged that the ch. 10 rant was made improperly and that the Com Iision should have set all three applications for 2 hearing Last summer, WSAY was denied 2 plea for fan impounding of the profs of WHEC-TV and WVET-T¥ and an accounting of finances fending adjudication of the dispute (BeT, July 3 Experimental Color Ty Rates Extension Sought by AT&T ATAT asked the FCC last week to extend its ‘experimental color w rates 10 May 31. This ‘Sthe fith extension the Bell System as asked Since early Tast year following the FCC's 2p: proval of the National Television System Com frites compatible color standards. The pret tent extension rund 10 Jan, 31 ‘Charges for color intercity connections, un der the experimental cari, are the same as for black-and-white tv-phus special terminal con- nection charges. ‘The color terminal charges fre $430 per month for exch sation, in addition {o the $500 per month charge for fulltime black-and-white service (eight consecutive hours dally). The rate pee mile for color or black: and-white remains at $35, For occasional service, the experimental color tariff is $250 per month for each station on rection, in addition to the black-and-white rate {f $206 per month. Hourly and mileage rates Femain the time at for black-and-white: $10 per Hour and SI per mle "As of Jan. [, ATAT reports It has 139 sta- tions in 101 cities equipped for network color reception, Lamb Hearing Resumes Jan. 18 LICENSE renewal hearing on Edward Lamb's WICU (TV) Erie, Pa, will resume Before FCC Examiner Herbert Sharfman Jan. 18. instead of Tuesday as previously scheduled, FCC an- hounced last week. Postponement of the case Was agreed upon after counsel for Mr. Lamb Fequested additional time to. complete invest- ion of Commission witnesses who are being Fecalled for further cross examination (B61, Dee. 20, 1954} Page 52 Janwars 3, 1985 GOVERNMENT. 25% to Education 25% of its time for educational use if ree Served ch. 5 Weston, W. Va. is moved to Fairmont as 2 commercial. sation, was made to the FCC by eh, 35 WIPD: TV in the later ly ‘Writing t© each member of the Com: mission, 1. Patrick Beacom, president of the station beating his ints, recounted the clffeulter WIPB-TV hor hed in succesfully operating in Fairmont, ag- sravated, he said, by the refusal of the focal community, television system to carry his station. It supplies signals from Steubenville, Wheeling and. Pitsburgh, be sti, Since no one seems interested in the Weston educational vhf channel, he pointed out, it would be in the interest Of the Fairmont public to have ch. 5 there as a commercial operation. The leter said that as a ch. $ sation, WIPB- TV" would ofr free time to West Virginia U, Salem College and Fairmont Stale College. The letter also said th WIPB-TV was preparing a formal rule making request seeking Commission 4p. proval of this move Mr. Beacom sold 75% interest in the 'y station to Dona D. Baer for $147,000 last month [BT, Now. 23), KCRG-TV Asks Tower Move, New Height, Power Boost ‘THE Cedar Rapids Television Co, KCRG-TV (Cedar Rapids, Iowa, ha Hed request with the FCC for construction of a 1,079-1. tower and power increase to 316 kw visual and 138 ov ural. The new tower, which the station re. ports would be the highest in lowa, is planned ve miles north of Cedar Rapids, near” the KCRG-AM tower. The present tower i five miles east ofthe city KCRG-TV says that engineering studies show the new faelives wil more than tiple the present coverage area, ‘The. present tower is 340" f, above average terrain and the new tower would be 1/053 ft above average terran. Present effective radiated power it 33.1 kw Visual and 16.6 kw aural “The sation expects 10 have the tower in ‘operation, pending FOC approval, in the spring Of 1955, while the power increase must awall Availablity of necessary materials. Changes en- {ail no mave in studio location, Insurance Firm Consents To FTC Advertising Order ‘THE COMMERCIAL Travelers Inurance Co, of Selt Lake City, Uiah, has consented to an forder which would prohibit false and mislead- ing advertising of the benefits of its secident and health insurance policies, ‘an initial de- Cision issued by the Federal Trade Commission said last week. ‘The frm is one of 17 in the field against Which the FTC issued complaints Inst October (Ber, Oct. 25, 1954). Answers have. been fled by nine other Firms, each challenging the Commision’s jurisdiction an the grounds that the regulation Of insurance isa responsibility of the state or sates where I Is Ticense ‘Commercial Travelers" consent, however oes ot constitute an admission that it had iolated the law as alleged in the FTC com- lain Inland Files Application To Relay Spokane Ty Signals APPLICATION for an experimental tv relay ‘bring. Spokane video signals to. community WW systems in Richland and. Kenmewick:Pasco, Washington, has been fled by Inland Empire Microwave Co, “his i the third such application filed in re- cent weeks, Inland is owned by Robert A. Cor fort, 78%, and. Windell P. Brown, 259%, Mr Comfort unti tast- month was. secretary of Richland Tv Cable ‘Corp., which furnishes service to residents of that “The plan calls for erection of a high-gain, directional receiving antenna and transmiter at ‘Walla Walla, Wash, 118 air miles from Spo kane. From there the ( signals would be re- layed to Kennewick, 40 miles from Walla Walla, and to Richland, 10 miles from Kenne- wick, in two hops. Equipment would be Ray. theon 6000.me gear, costing about $52,000, the applicant said. The entire project should coat about $65,000, including construction and ‘Sperating expenses for the frst three years. A receiving tower of the Blue Mountains Tv (Cable Corp. will be used at Walla Walla “The cherge to feed the Richland Tv Cable Corp, Richland, and Tri-City Tv Service Inc Kennewick and Pasco, would be. 3900 per ‘month, the applicent estimated, Both commu rity services have voluntested to advance $5,000 for the construction of the intercity relay, the application ‘dielose, ‘Spokane stations to be relayed are KREM: Ty ch. 2: KHOTY, ch 4, and KXLY-TV, ch’ ending before the FCC are two applications for common carrier microwave intercity felay service between Denver and Rapid City, SD. To serve community systems or television sta tions in the fatter ety (BeT, Dec. 20}. Earlier this year J. E_ Belknap & Assoc. received FCC authority to. build relay between. Memphis, and Poplar Bluf and Kennet, Mo. WGMS Granted Power Boost LWGMS Washington has been granted fume fon $70 ke and increased power by the FCC. Tn granting a petiton for reconsideration with ‘out hearing, the Commission authorized WGMS. lo Bethesde, Md. New power it 5 kw dayt fand 1 Kw night, replacing the I kw dsytime facility M. Robert Rogers, WOMS president, said owstown studios will remain in the Harring ton Hotel and that auxiliary studios wil be constructed in the Bethesda area.” WGMS-FM will duplicate most of the ‘am schedule. A four-tower directional antenna. array will be built at Seven Locks and Bells Mill Roads, Bethesda, with cost estimated to ran $100,000 WSJS-TV Asks Top Power APPLICATION of ch. 12 WSIS-TV Winston Salem. N. C., to. boost its pomer to the man imum 316 Kw from a mountain-top. antenna, 2000 f above average terrain has een fled with the FCC. The new application specifies Saurstown Mountain, 20" miles north of Winston-Salem, asthe site. According to Harold Essen, executive vice president and general manager of the station, “aviation safety regula: tions would not permit us to g0 above 700 ft At our present ste and since we want to make Sure of maximum allowable facies, we have Spent the past two months searching for the Site that would serve our purpose. Sauratown Mountain proved to be it"OPPORTUNITY AT RCA FOR BROADCAST FIELD ENGINEERS & RCA SERVICE COMPANY, INC. wy {A Radio Corporation of America Subsidirycover nen. Northern Ty Granted Ch. 11 at Fairbanks FCC last week granted a new tv station on ch, 11 at Fairbanks, Alaska, to Northern Tele- ‘sion ke, operator of ch. II KIVA. (IV) ‘Anchorage ‘The gant is subject to the condition that August ‘Hiebert, president and 27.6% owner fof Northern, dispose of hig 1% interest in Midnight Sun Broadcasting Corp. and his in- terest in the estate of A. Lathrop within 15 days after istration, ‘Multiple raio-owner Midnight Sun last week. received FCC approval to its purchase of KFIA CTV). Anchorage and KFIF (TV) Fairbanks (Gee story page 50) ‘The naw ch. 11 facility at Fairbanks will ‘operate with an effective radiated power of Tl Ew visual, 55 kw sural with antenes. height shove average terrain of minus 50 ft. Three High-Channel Uhf's Ask for Lower Assignments INABILITY of unf tv receivers now on the market to satisfactorily operate on the higher channels has prompted ch. 61 WWLP (TV) Springfield, Mass, to pein FCC to subst tute ch. 22 there. Ch. 61 would be added 10 Easthampton, eh, 36 deleted at Northampton and subsiuted for ch. 22 at Providence and fh, 38 substituted for ch. 50-at Boston, accord to the proposal. WWLP noted other Uht stations in area are all on lower channels ‘Ch. 45 WKST-TV New Castle, Pa, petitioned the Commission to swap ch. 43 with ch. 73 SOLVED: To subscribe to the SESAC TRANSCRIBED LIBRARY. . . ‘The Library that’s lowest in cost for a complete Program Service. SESAC, 475 Fifth Avenue “The Best Music in America” Page $4 © January 3, 1955 at Youngstown, Ohio, and allow the station to move to Youngstown. WKST-TV. wants (© entity itself with the Ohio city and guin a teller competitive advantage with the two uh Stations already operating. there which also ‘over New Casile. Separation between the two ites is about 17 miles. WKST-TV said it has fot $70,000, after radio profit, during. the time it har Been on the ai 'WLOK-TV Lima, Ohio, ch. 73 outiet recently merged. with local eh. 38. WIMA-TY. there, has petitioned FCC to add eh, 14 to Lima by Substituting ‘eh. 82 for educational ch. 14 at Oxford, Ohio Court Ruling Clears Air For Songwriters Damage Suit PRETRIAL examination entanglements in volved inthe pending Songwriters of America's $150 million damage suit against BMI and the broadcasting industry (Bet, Nov. 9, 1953}, have been cleared away Ina series of rulings by U.S District Court Judge EJ. Dimock in New York. ‘Counsel for BMI and other defendants, won the right to examine 23 songwriters, al plants In the action, Before SOA has its turn {0 ex Amine defendants, SOA has argued for fst turn. Ten of the 33 songwriters involved a ready have been examined by defendants ‘counsel Tiidge Dimock also decided wo adopt BMI sug _restion that examination of the remaining song ‘writers be limited to 30 days and ruled 10 who had already’ been examined but who had re fused, on advice of counsel, 10 answer certain smattetscecurring since Nov. 9, 1983, date suit ‘vas fled, must do so. The judge additionally Upheld the BME contemion that SOA defer in January 3, 1955 INC. | New York 17,N.Y. | spection of contracts and documents to which BMI claims privilege, permiting SOA to con- test the claims later in cours [BMI was given a time extension to answer writen questions submited by SOA unt after [BMI counsel complete pre-trial, oral examine. tion of 23 songwriters.” Also favorably ruled ‘upon was the request by BMT that informatic frnshed by it to attorney for plant with respect to contracts under which BMI acquired performing rights should be kept confidential "The SOA suit asks dissolution of NARTB, divorcement of BMI from the broadessting in dustry and damages of $150 million. Sintesn companies and 27 individuals were ‘named 38 defendants. "The suit charges broadcasters have entered into a conspiracy to Keep all but BMI music off the alr and from being recorded, WEDF, Butterfield Attack W4JRT (TV) Proposed Move ALLOUT attack on the WIRT (TV) Flint, Mich.. application to the FCC to change it wansmitte site from 20. miles southeast of Flint to Chesaning, Mich, 20 miles northwest of that ety wat fled with the Commission Tas ‘week by WEDF Flint and Butterfield Theatres Tne, unsuccessful applicants for Flint’: ch 12 (Ber, Dee. 20). Tn'a join’ petition to the FCC, asking for a stay of the grant, a reopening of the record and a rehearing. WFDF and Buttereld claimed that the WRT transmitter change negated the premise on which the WIR Detroit application twas chosen for the Flint w grant. They also Claimed that WIRT was proposing & new studi, that it would now be afllated with CBS-TV Instead of DuMont and thet changes hd 0° curred In ownership. “The two objectors also claimed that WIRT had changed ts programming. proposals and personnel. These proposals inthe original ap- plication were considered. sigaiieant by the Commission, whieh last May authorized the stant to the Detroit sation, and which last ‘month reafrmed that decison [B6T. Dec. 13, 1984), the protestants ead ‘The original WIRT antenaa site enabled the sation to throw a substantial signal into Detroit i. ‘The new ste eliminates that Fly Recuperating in Florida JAMES LAWRENCE. FLY, arn and fo: tm chiran of he FEC epoca at, Svoratly in Dintons eat Fla ween fromtn operon to coren deaches slic ag ope Speen fre Rew Pant itu tonto Bi, Shutbrake nef Gages Sith wih iy ase ui tone Sion was “accom wi hve to Sea Sings eyeiemee tic tke anoust oF ih cling he ef tl compe ‘on inreaered."The operon es peroeved Inv Osher nt New Vor Eye a Pat Tinta. where Ne Py enaned ro nee vee Orangebelt Renews Ch. 30 Bid ORANGEBELT Telecasters Ine, unsuccessful applicant for a sef-built economy tv station on ‘h, 30-at San Bernardino. Calf, nas petitioned FCC 10 reconsider and. grant" ite bid. whieh concurrently i being amended t0 specify rep lar RCA. eguipment BST, March 22) “The firm, orginally favored by shearing examiner's initial decision but denied in the Commission's final rulings pointed out it also has obtained additional capital, thereby removing the ques ion of financial Guslifeation Broavcasting © ‘TevecastingTricks like this tare sure-fire. They lift TV audiences right out of their seats—especiolly when spotted in “live” shows. Easy to produce, too—entertainment or commercial —when you USE EASTMAN FILM. For complete information—what film to use, latest processing technics—write to: Motion Picture Film Department EASTMAN KODAK COMPANY Rochester 4, N. Y. Cea Reels Chances are, you'll be needing it.STATIONS TV STARTS IN ‘54 REACH 103 MARK KBET-TV, heading for a Feb. 15 starting date, appoints Van Duzer operations director, Kapel sales manager. TELEVISION station population growth in 1984. was less than half that of 1953103 ‘aginst 225. The year 1954 also saw about 36 tv outlets suspending operations, some of Which turned their permits back to the FCC. The number of operating stations now fas feached 421. Local television service has been extended to sone 279 cf Reports fom upcoming stations KBET-TV Sacramento, Calif, which expects o begin commercial programming Feb. 15, hhas appointed "Roger Van Duzer’ operations director and George J. Kapel sales manager. Mr. Van Duzer wes formerly program me ager of KNUZ-TV Housion, Tex, and WLTV (EV) foow WLWA [TVD Aliant.” Before joins Ing KBET-TV, he was operations manager of the propored” WPDQ-TW Jacksonville,” Fla, (Gending grant of eh. 12 there). Mr. Kapel, former general manager of KOMU-TV Colum: ‘big, Moy joins ch. 10 KBET-TV from the sales fait of WGN-TV Chicago. WILC (TV) Champaige-Urbana, Il, non- commercial educational sation operated. by the U. of Minois, hopes to be on the air with fa month, Frank Schooley, general manager, bar reported. ‘The ch. 12 sation will program about 344 hours daly with 18.2 kw visual and 9:12 kw aural. WILC will use $24,000 out of ‘university oF state funds for “teansmiter oper- Ty Sells Toys ‘THE WHITE HOUSE department store, ‘San Francisco, attributes is highly sue cessful toy season toa. 13ime_ pre Christmas’ series of Sant’s Workshop programs telecast in color by KRON-TV San Franctsc. ‘Bill Har, White House, advertising manager, sad thatthe sore had ils most feces toy. season for many Years, “eonary to the experience of other re” taller inthis area." He pointed out that ‘ver 10,000 pieces of mail were received from 980 KC * 5,000 WATTS. PHONE HEADLEY REED CO. Jasiuary 3, 19560 15 With $984,848,763 To Spend RONALD 8. WOODYARD, PRESIDENT AND GENERAL MANAGER Ont of the Nation’ Gra Indopindents Stations ation” and another $9,000 is planned for pro- gramming and other expenses WEAT-TV. West Palon Beach, Fle, which expects to go commercial early this’ month, will be completsiy equipped by Standard Elec Tronics, including 10 kw transmitter. The ch. 12 station is @ primary ABC afllate and represented by the Walker Co. SALES RECORD SET BY NBC SPOT SALES NEW AND RENEWED business of NBC Spot Sales topped the $1 milion mark during each week of December, according to an anpounce- ‘ment today (Monday) by Thomas B. McFadden, ice presidest of NEC Spat Sales, ‘Brisk activity during December, Mr. McFad- den continued, wound up a record-biling year for NBC Spot Seles. In the frst 11 moths of the year, he tad, the national sales representa- te orgenization ‘billed in television 3196 more than in the preceding year, and radio made’ a ‘in of {5.39% over the 1953 figure, “Whereas the Increase in television sates is for better than anticipated,” Mr. McFadden slated, “ihe marked increase of 15.3% made by radio reflects the strength of national spot radio, Advertisers are continuing to culuvate this basie communications and advertising me- dium and the proof is the inerease in billings experienced during 1954." ‘Among the developments at NBC Spot Sales uring the year, ced by Mr. McFadden. ss contributing” to "the national sales organiza tion's Teadership in the feld” were: increased direct contact at the client level with the sap- port and cooperation of the client's advertising Agency; cseation of fullscreen ID for adver Users as am alternate forthe sharedsereen ID's and the origination and execution of the “sold ‘on spot" advertising campaign, This cempsign, created by H.W. Shepard, new business and Advertsing manager of NBC Spot Sales, is Aesigned' to sell spot radio and television at ‘basic medium and "io excite further interest fn the ‘part of national advertsers Jn Ue? medium” Based on the 19S¢ record, Mr. McFadden said, NBC Spot Sales is “coatident that. 1935 will'be'a year during which we will achieve ven more than in 1984 in terms of tales and developments of selling techniques.” [NBC Spot Sales represents the ftfowing radio DAYTON, O. THE CITY REAUTIFUL” J. ROBERT KERNS () vice president and ‘managing director of WBRC-TV Bi hom, receives the 1954 Storer Achiove- ment Award at a Dec. 20 Christmas party from Stanton P. Ketllec, vice presi= dont in charge of Storer Broadcasting Cos Southern District. WBRC-TV joined Storer Broadcasting in July 1953 and since then has afflicted with CBS-TV, ond eased its power from 35 kw to the maxi- sum 100 kw. and television stations: WAVE-AM-TY Louls- Vill, Ky, WROB. Schenectady, N.Y; KGU {and KONA-TV Honolulu; WRCA-AM-TV New ‘York; WRC-AM-TV Weshington; KSD-AM-TV ‘St Louis; KPTV (TV) Portland, Ore.; WTAM and WNOK (TV) Cleveland, ‘Ohio; KRCA [Los Angeles; KNBC San Francisco, and the Crosley #r00p of radio and television stations in markets outside New York and Chicago. KTLA (TY) Builds Remote For Pasadena Rose Parade ‘A COMPLETE color t remote unt, assembled fn a 35, moving van by the staff of KILA (IV). Hollywood, enabled the independent Paramount Tv Productions station to offer the only mulchrome coverage of the annval Pasa- dena Rose Parade last Saturday. Bile under the direction of General Man: ager Kiaus Landsberg, it incorporated a num- ber of his designs and is now e permanent part of KTLA's equipment. NBC-TV, which presented the Pasadena parade Int year, suid in November that it was tunable 10 ship a color remote unit to Holly Wood fram ‘Brooklyn in time to. reassemble ‘and tet it properly before the event. With this, KTLA became the only sation to telecast the parade in color this yea Knight Buys Charlotte Paper PURCHASE of the Charlotte (N.C.) Observer, ‘witha circulation reported to be the largest ia the state, by John 5. Knight interests for $7 million, was announced last week ‘The Charfotte newspaper was actually bought by the Miami Herald, ove of Mr. Knight's properties, Mr. Knight also owns the Chicago Daily News, Detrott Free Press, and. tron (Ohio) Beacon-Journal. The Koight radio interests include WQAM Miami, 45%. of WAKRAMFM-TV Alron, and 27.7% of WIND-AM-TV Chicago. Mz. Knight and esso- lates ae 42.3% owners of Biscayne TV C Applicant for Miami’ ch. 7 on which an ii decison is awaited. ‘Biscayne is 423% owned by the CoLWIOD-Mizmi Newr inierests, and 159% by Niles Trammell, former president of Nac. BRoapensrina © Texecastina1954 Reverses WOR Decline, WOR-TV Has Successful Year ‘THE YEAR 1954 came to “a highly successful close” for WOR-TV New York while for WOR the 12 months taw a reversal of a six-year de- cline in radio, Gordbn Gray reported last week n'a eatement issud atthe end of hie ist year as general manager of the stations. "We have every reason to believe that WOR- ‘TV is now really ‘over the hump” be said, “What's more, we're bappy to s8y that our books show that we have not only arrested = sixyear dectne in radio sales but show 2 de- finite tora upward” 'WOR-TY sales manager Charle Philips ssid “whe last quarter [for WOR-TV} shows 8 gain (of 195% over the fist quarter." He noted that all eight advertisers op the station's Millon- Dollar Movie seties have renewed their spon- sorships, and said other advertisers are on the ‘waking lst and are being offered sponsorship in the new Fortune Theatre series bated on the ‘mulpleshowing concept. For WOR, Sales Manager Bill Dix reported: “Our national spot business is holding up very wel, and an increase of 16.8% in Tocal business has given us a definite plus for the year. Me Gray attributed WOR's "svecesful arrest of the decline in radio billings” to an “upsurge in local sales" WWI-TY Detroit Boosts Rates WWI-TV Dewoit has announced rate increases fective Jan. 1, Edwin K. Wheeler, WWI-AM: FM-TV general manager reported. The basic fne-hour rate for the period 8 pm. to 10:30 ‘ims formerly $1,600, is now $2,000, The ‘weekday 6:30-7 pm. rate, previously $1,400, bas been raised to 8 base of $1,500. WWI-TV cstimates its set count at 1,466,000. Commercial Poker ‘THE SALESMAN withthe best poker hhand was the wioner of the WIVI (IV) ‘Miami contest for the local sales depat- meat. Each salesman drew one card from his own deck for every now by fest contrat he brought in. during the justeonetuded two-month contest The Station, in tara, put money in the pot for each conte, with the best poker hand taking the money. At the “show down” sestion with the latest contracts in hand ate (1 to 0: Harty Richmond, ‘Bob Justice, Smart Barondest, John . Allen (vice president and. general sales ‘manager), Frank Boscia, Stan Gordoni (ational ‘ales manage) and Ed Metfale. ‘Mr. Richmond won the jackpot with & fall house-—queens over deuces, BRoapcastina © TELECASTING Insuring Success WLIB, New York independent, enjoyed such good business in 1954 that its maa agement decided to pay the premiums of all its employes—about 33—on insurance held by them through the Radio & Tele- vision Industry Group Insurance Fund, General Manager Harry Novik reported Tast week, He also said Pulse ratings on programs in WLIB's Negro. block had one Upward 10 8 pola where a raise in fates for these time periods is being con Sidered. WCBS-TY Yearend Statement Reflects Station’s Growth WCBS-TV New York, CBS-TV of station, entered a claim last week as the New York 17 tation with the greatest number of hours on the al—about 130 per week, In a yearend statement, Sam Cook Digges, WCBS-TV general manager, alto eserted that the station's total revente in. 1954 exceeded that Of the previous year by 40%, Local and national spot revenue, he said, gained 41%. Daytime anouncemeat revenve, according to Mr. Digges, ran 49% ahead of a year a ‘re estimated that total dollar value of ime and fells devoted (0 public service oo the sta tion in 1954 reached more than $2.9 muillion, WKOW-TV Plans Increase WKOW-TV Madison, Wis, plans to increase its power to 200 kw upon completion of work on fs stadio building and instalation of a new RCA’ transmitter in midTanoary, i has been angounced by Monona Broadcasting Co. “The eh, 27 uhf outlet now operates with uborized ERP of 162 kw visual, 87.1 kw aural land operating power of 17 kw visual, 85 kw aural, WKOW-TV plans to carry some CBS-TY network programs in color when it Boosts its Signal and later, eflective March 1, 1985, wil have a new rate card to reflect the power in- WOR-TV ‘Movie’ Renewals EIGHT current advertisers of WOR-TV's Mil- lion Dollar Movie program, which shows the same feature fim 16 times a week, have re- newed for another {3-week cycle, it has been announced by Gondon Gray, general manager fof the station, Renewal contrac, he sald, ‘been received from Liggett & Myers, Pic's Beer, Vick Chemical Co, Rival Dog Food, Sterling Drug, New York Telephone Co, Duffy: Mott Co, and Peller cream. WOL-AM-FM Moves WOL-AM-FM Washington has begun opera tions from new quarters at 2000 P St, N. Ws the Washington Broadcasting Co, has nounced. The new quarters are completly air Conditioned and contain new control room equipment in “more efficient, compact and tmodera studios” The new studios were de figned by the executive and engineering stafls fof the stations, according to the announce WMBY-TV Plans New Studios PLANS for the construction of studios, in Green Bay, Wis, for WMBV-TV Mariott, Wis, have’ been’ announced by Joreph D. Mackio, manager of the ch. 11 outlet Mr Mackin’ sated ‘that the new facile will be jal in size and equipment to WMBV's plant ‘Radio-T Park, Marinete, Additional stidios were necessary because of the “lange and growing number of Green Bay and Fox River Valley advertisers," Mr. Mackin aid. Construction, expected to. get underway immediatly, should be completed in March. ‘The building wil be located in the Green Bay bosiness WCRB-AM Goes Nighttime EXPANSION into evening broadcasting has ‘been announced by WCRB Waltham, Mash, Which adds that the station will continue to devote ise to concert music during the eve- ing hours. Theodore Jones, president, said the sation, using DA at night, wil now reach {nto 150,000. more homes. WCRB-FM, on 1025 me, has been operating both day and night since eatly fll, ccording to the sation. Radio-Television NOMINATIONS INVITED A, Badlo, of Telernlon Reporting: For tales Liki coming of, tape orf end'a typeweitien summacy. at fork radio i fe Bet ing te worth oe Feiler by She sion Bt recordings (no tapes) and Stypewrlicn Summary mention’ng vem ‘ing! time of exmibie 4 Poblie Seve Tolarslon Jourial, ic beviee by an tale Ratloa or ‘network “terough. televil ee being the wort of i’ aarvie, the. eRectiveneat of the prevestation tbe ansech rp sot, entareatninen fered programe net Sa fren Consisting of Mim nd “sumiary. Deadline Feb. 1, 1955 SEND ENTRIES To: ‘View E, Blaodorm, Ee. Di ‘Sigma Delta Chi 38 B. Wacker Dr, Chleago 1 January 3, 1955 © Page 57STATIONS (OTHER reunited with four sons for Christmas.” was the way. the newspapers cated the story, but the reunion of sie Mae Rhoades Hit with the four sons she had not seen in fve years actually was in- Stigated by Edward May of KMA Shenan- dea, Towa. "The story began on Dec. 21 when Ms ‘Tom, Woods of Snenandosh telephoned plea to Mr. May for help in reuniting her Gaughter and her daughter's sons for Christ ras. The daughter had disappeared at a ance in 1949, leaving the four boys to be feared by their grandmother. When the {grandmother appealed to Mr- May, she was Dedfast with # broken ankle end was still ecuperating from a cancer operation. Using the facies of KMA and its com- panion KMTV (TV) Omaha, and with the Bid of the Omaha Associated Press Bureau— ‘high fled the story oa a national wire—the ory caught on country-wide. ‘On the morning of Dec. 23, the missing smother walked into the ofces of the New KMA‘s Ed May Reunites Mother and Children York Post. With Mr. May underwriting the ‘expenses and with the help of CBS in se: uring hard-to-pet pre Christmas plane reset vations out of New York, Elie Mae and her husband, David Hill, were winging to ‘Omaha that cvening- They boarded KMA's private plane at Omaha’ for the 6O-mile fight to Shenandoah, artiving the morning of Dee, 24. At the Shenandoah airfield, the couple was met by the grandmother, the four boys ‘and Mr. Mey, who had thoughtfully armed himself with Christmas gifs for the mather to present to her sons, ‘Throughout the fight homeward, the couple was interviewed by newimen, radio and tv reporters, Plaodits have rolled in to KMA and to Mr, May. One which the station considers typial came from WSM Nashville. It read: “Thanks for restoring [the children's] faith in Christmas and congratulations on such {fine job. We are proud to be in the same Dusness with such fine people.” WFAA-TY Boosts Rates RATE CARD No. 10, increasing rates for the firt time since Jan. 1, 1954, has been isued by WRAA-TY Dallas, Tex. The new card, ef fective Jan. 1, represents am average increase of 10.7496, the station reports, akthough most daytime and late evening rates have not been raised, Class A base hourly rate is $900; Class B $500, and Class © $250, Card No. 10 also includes rates for participating announcements in the three time periods. WFAA-TY reports that in the past year the aumber of tv sets reached by its signal has been boosted 33.8%, to about 415,000 sels. This has been tributed to the ch, 8 station's power increase to 274 kw. Good Music Unit Moves GOOD MUSIC Broadcasters Inc, joint sles organization for Good Music radio stations, thas moved into new headquarters at 6. 39th St, New York 16. The organization formerty was located at WOXR there. Reymond Green {is president and founder of GMB. te Lavan Tiay RS) Page 58 © January 3, 1955 Mid-Continent Broadcasting Appoints New Officers Slate MID-CONTINENT Broadcasting Co's (KOWH Omaha, Neb; WHB Kansas City, Mo, WTIX New Orleans) board of directors hhas announced the appoiniment of new offers. Robert H. Store, formerly president of the onset stoRz ooo stor firm, has been named chairman of the bose Todd Store who has been vice president and ‘heral manager, was moved Up to president ‘Virgil Sharpe previously manager of KOWH, a, SHARPE ‘becomes vice president and general manager of the station. George W. Armstrong, formecly WHB manager, i now vice president and goa eral manager of WHE, Me. Robert Storz stated that, “the new aig meat of officers of the corporation was insi- {ued so that the company’s continued and ‘expanding growin would be insured.” Eureka Stations Off Air For Hour After Earthquake EUREKA, Calif, radio stations were off the air about an hour Dec. 21 a8 an earthquake focked the locality, ascording to. William B. ‘Smullin, president ‘of KIEMAM-TV. Some damage’ was caused at the transmitting plant, be said “The studios snd offces inthe modera station building, which also houses Pacite Telephone 2 Tolegraph Co, were undamaged due to mod: fem construction, but other structures inthe farea were seriously damaged. KIEMAM-TV were ‘put of the ‘air by power faire, Mr. Smullin. said, with power returning just as emergency generators went ino action. KHUM. was off during the power shutdown. Rumbles of the. quake were broadcast later in the day by KIEM from a tape that was being made on a home recorder by a Eureka i TKIEM's towers were not damage. flershocks did not cause serous damage. KCOR Construction Underway CONSTRUCTION of a modern two-story build Ing Yor KCOR-AM-TY San Antonio, Ter, is underway, acording to Raodl A. Corts, pesi= dent. Estimated cost of the lend, building, and RCA television ‘equipmest is. approximately $400,000. Ch. 41 KCOR-TV, with target date in Ape, wil have 8 406-2, tower Shapiro Back to WFAA-TV MIKE SHAPIRO, tv representative in the Chi: cago offce of Avery-Kaodel Inc, has returned {o. Dallas as com mercial manager of WEAACTV, effective Jan. 1. He had been local sales manager ot WEAA“TV in 1951, later becoming assistant manager of KDUB-TV Lub bock, Tex. His radio experience includes poss at KTXL Sen ‘Angelo and KECK ‘uesss, Tex. He as fumes "the WEAA. {TV duties of Tey Lee, asstant manager, who has become vice president-general manager of KOVR (TV) Stockton, Calif Broapcastina Two © TerecasrinoToo Much Business WORL Botion had an unurual problem last month Wien it had uo time left to sll, The demi, according to the stax lou: they dide't know whether to Keep on selling time and ty to squeeze it Is, ‘or fo turn down business and. possibly reate Mill with the agency who might al the station to a client only to find there was no time available. The station decided that in the best foterest of all concerned it was necessary 10 bang up the SRO siga, but to continue seling— selling the idea that too much business fn the station. would reduce the sales Value of the advertisers message and lose listeners, who were the prospective buyers. ‘The’ crucial period is over and the station is selling time ogsin. Tt ro- ports that good programming proved to be worth more in the loog Tun because kept listeners listening, kept them buye ing and kept advertises happy. WFAA-TV, Advertiser Raise $700 for Hospital Benefit WRAA-TY Dallas and Ready-to-Bake Foods Tne. (Pullin. Reedy toBake Bical) inaugo- ted a promotion on the sta Kitchen Show which netted $700 for iv sets which were seat to hospital wards. ‘The company offered to donate 10 cents to fund for the underprivileged for every wrap per sent into the sation by the audience. Seven Thousand Wrappers were delivered in two month. ‘Stuard Kennard, vice president of Ready-to- ake Foods Ine, sui thatthe promotion proved so succestfl thatthe company is interested in ‘making the offer again with neody children again Deneiting from the company’s donations. JULIE BENELL, mc. of the WFAATV Dollos Julie Benell Kitchen Show, is inded © check by Charlie Parker, di- sional soles monager, Dallas Plant Areas, Ready-to-Bake Foods Inc, for col- lecting 7,000 wrappers from the com- ppony’s products. The money bough 1 ft for local hospitals. STATION SHORTS KOB-TV Albuquerque Is now received by Durango, Colo, effected by completion of Durango Television Network Inc, 169-mile ‘community tv relay system, claimed by Durengo Hereld-News to be longest in country. WETY (T¥) Bloomington, Tod, will air two new college credit courses, one in. personal finance, other in first aid for home accidents presented by Indiana U. WERE Waltham, Mass, following FCC grant, has expanded into evening operations, devoting nightime to concert musie broadcasting, mark- ing first time Greater Boston has had such schedule, scording to station. WCRE-FM hat been operating at night KTRC-TV Austin, Tex, began complete day- and:-night programming Dec. 20 to become ft ‘such station in Central Texas, according to KSD-TV St. Louis, which hat been equipped to carry network color, reports it's now equipped for color origination with completion of intal- lation of $100,000 in equipment. Facilites in- clude RCA 3-Vidicon color fm camera and RCA color film and slide projector. WISN Milwaukee changes phone number trom Division 2.3000 to Broadway 1-4644, effective today (Mon.). Please don't slip on the word 'Vaseline! ‘The word ‘Vaseline’ should not be used alone. It’s not a complete name in itself, but is the registered trade mark owned by the Chesebrough Manufacturing Co., Cons'd, Please Do use the word ‘Vaseline’ with the name of the product it designates, such as ‘Vaseline’ Petroleum Jelly ‘Vaseline’ Hair Tonic, etc. CHESEBROUGH MANUFACTURING ‘Thank you. co., CONS'D Broavcastine @ TexecastiNe January 3, 1985 % Page 59STATIONS REPRESENTATIVE APPOINTMENTS. KTAC Tacoma, Wash, appoints Gill-Perna Inc, 5 national representative Benton Paschll, Hollywood station represent tive, named exclusive Los Angeles sales man ager, KMOD Moses, Cali, WELO Janesville, Wis, and WGEZ Beloit, ‘Wis, appoint Everete-MeKinney Ine N. Y. REPRESENTATIVE PEOPLE IN. Art Astor, sales representative, Napier Co, Clashion jewelry wholesalers and. manufac turers), N. ¥ to Headley-Reed Coy L- A, STATION PEOPLE Frank Soden, sales staf, WRNL-AM-M Rich- mond, Vas sppoinied. general sales manaper Dean Lake appointed sales manager, WCEF Parkersburg, W. Va Jay Gel, formerly with sales sto, KGO-TV ‘Sen Francisco, appointed sales manager, KFSD- ‘TV San Diego. Jack Mahoney, sales sal, WIBG Philadelphia, appointed Toca! sales manager; Jobm Harper Frank B, MeLatehy, sales manager, KSL-AM- FM'sait Lake City, appointed manager of sles evelopment of Radio Service Corp. of Utah (KSLAM-PM-TV); Paul S. Dixon, national spot sales manager, KSL-AM-FM, appointed forewarn you of LIBEL - SLANDER Pah PREC EPC A beth BUT our specialized INSURANCE covers these daily hazards ADEQUATELY « INEXPENSIVELY DON'T RISK possible embarrassing loss whi protection is readily available—buc PDO RISK'S minutes and 3c to write for details and a rate buile for you. Nusa Petry eeha ae ees Page 60% January 3, 1955 FRANCIS J. CORR, developer of the new $9 million Frondor Shopping Center in lensing, Mich, signs for on hour @ doy ‘crass the boord for 52 weeks over WAIN there, storing Jon. 3, with Horold Gross, president ond owner of the station. Fran- dor will Build @ special WJIM radio studio inthe center for remote broadeoss, which will enable merchants to moke program, ‘oppearances for their products or services. Contr will involve about $20,000. xccative assistant in charge of corporate af fairs of corporation; Joseph A. Kiar and J. Allen Seaeen, both wilh KSL-AM-FM, nppolnted sales manager and program director respectively. ward E. Heller, formerly with Grant Ady Chicago, appoined) manager, sales promotion: publicy dept, WLS Chicago, Dan E. Ries, formerly assistant promotion drsc- tor, WKRC ANCTV Cincinnati appoiated pro motion-publity. director, WTVN' Columbus, Ori. announcer and personality, KGVO-TV Missoula, Mont, promoted to pro: ction manager, Jack Blankenhorn to sition 16 regional sales representative; Ba Dezendort, formerly with WILK Wilkes-Barre, Pa to en” Bincering staf John Jennings, graduate, Northwest Radio & Television Senoal, Portland, Ore, to WEEK- ‘TV Peoria, Bl, as lm editor. Hareison Wooley, sales executive, KEAR San Mateo, Calif, to’ KCBS San Franciico as na- ional sales representative and. merchandising director; Dick Gotfrey, apprentice, KCBS, ap- Pointed news write. Norman Baum, formerly with WWDC Wash ‘ington nd recently separates feom U.S. Army, appointed assistant program director, WWDC, ‘succeeding Dick Lawrence who has been named to announeing staf, succeeding Jacque Wells, ‘who has moved to WCBM Baltimore as mora ing man. Job Kurta, formerly assistant program diector, KSTM (TV) St. Louis, t© WTVD (TV) Dur. ham, N.C, as produeer-irector; Roy Ball fim’ diector, WTVD, appointed producer” director, Wallace Hutchinson, promotion and group sales ‘manager, John Poole Broadcasting Co. (KBIG Avalon, KBLF Fresno, Calif), Hollywood, to KNX Hollywood, asses represeatative to food brokers and manufacturer representatives, suc ceeding Roland D. MeClure, named account Wiliam J. Taylor, recently separated master sergeant, U. S. Marine Corps, and tv diector, Camp Pendleton, Calif, and Jack Stubbs, ac. count executive and farm director, KVVG (TV) Tulare, Cali, to KBIF Fresno, Calit, a5 ac- DONALD WEBB (seated), president of Pratt-Webb, Cleveland pie-makers, signs for Sunday moming Journey Into Melody on WGAR there with (standing, | to 1) Lov ‘Oswald, account executive, Oswald & Assoc, ‘ager; Bab Smiley, program host, and Mannie Eisner, WGAR soles representative. Emast Webb, P-W advertising man-THREE-DAY civilian orientation cruise to Pensacola, Fla., aboard the ciceraft carrier U.S. 5. Monterey ie enjoyed by these broadcasting representatives who stand in {ront of the Montorey’s war record (I to #): Bill Kusack, ABC Chicago chief engineer: Tom Talbot, manager, Wil Niagara Falls, N. Y.; Sterling C. Quinlan, WBKB Chieago vice president, and George Forman Goodyear, president, WGR Corp. (WGR-AM-TV), Buffalo, N.Y. They were among 50 people from the New York and Chicago areas wited by Rear Admiral D. V. Gallery, USN, ¢ ‘take the ervie and familiarize themselves with t of the Reserve Troining Command. Norman Prescott, disc mc, WORL Boston, to WNEW New York in same capacity. ‘Penny Pruden returns to WCPO-TV Cincinnati as hostess, Surprise with Pruden. ‘Mary Kitano, asistant to radio editor, former Lod. Daily’ News, to publicity staff KNXT GV) Hollywood oho Bartlet, graduate, Northwest Radio & Television School, Portiand, Ores to WBAY- ‘TV Green Bay, Wis, working on camer, Noor snd artwork, Chris Roberts to WAAM (TV) Baltimore as weathers Gene Duncen, farm director and conductor, Late Show, WICS (TV) Springfield, TM, leaves ation 19 join U.S. Ale Force Lloyd. Schaffer, studio manager, WUSN-AM- TV Charleston, 8. C., resign to return to West Coast Bryan, Tex, appoiated to permanent board of directors, The" National Milk Bowl, annual charity football game Tor youngsters. CClaie Gite, business manager, WNAX Yankton, 5. D,, and asuistant teasurer, Cowles Broad” casting Co. (KRNT-AM-PM Des. Motoes, KTVT (TV) Sioux City, WNAX}, elected vice president, Yankton Greater Industries Tae Otto Brandt, vice president and general man- ager, King Broadcasting Co. (KING-AM-FM- TV Seattle), named to board of directors for 1955, Adv. k Sales Club of Seattle HL. Leslie. Hoffman, president, KOVR (TV) ‘Stockton, Calif, and Hoffman Electronics Corp. radio receivers, L. A., named Calif. State chairman for second consecutive year, 1985 ‘American Cancer Society fund dre Edward aol, salesman, WERE Cleveland, ‘named to board of directors, Associated Grocery Mis? Representatives. + Tetzcastino f of Naval Air Reserve Training, #0 function, conduct and problems Capt. S. W. Townsend U. S. Naval Reserve, fd president, WKST Inc. (WKST-AM-TV), New ‘Cestle Pe, hat organized and is com” rmanding officer of new Naval Reserve uit for Fourth Naval District, Youngstown, Ohio Francis Conghlla, continuity director, WGN: AMCTV Chieago, to conduct workshep on ty Seripis in U. of Chicago's communications ‘ourse on “Inirodvetion to Television.” Verdict Aired First RADIO-TV news, allowed complete cov- rage of the Dr. Sam Sheppard murder Ui In Cleveland, broadeast the verdiet seconds after it was announced by the jury. WSRS reported it hada three- man team on the spot, headed by news: man George Patrick, The fir man, WSRS sold it broadcast an exclusive in: terview with Stephen A. Sheppard, an cer brother, who aseerted the case wat going to be appealed. WGAR went on the air from the courthouse five minutes before the jury foreman announced the verdict to the courtroom and News Dic rector Chatles Day stood by in the hall ‘way adlibbing ntl the decision was made known at 4:37 pam, when he broadcast it to waiting Istendrs, WXEL CTV) ted the verdict to its studios by use of a phone directly connected with the courthouse. Moyiemen Dick Lowe fnd ‘Cook Goodwin and News Editor Ken Armstrong and News Director Bea Wickham covered the Wil for WXEL. All stations Kept 2. 102-hour vigil while e jury was deliberating. “The trial ed about nine weeks The best way to sell the KANSAS FARM MARKET use the KANSAS FARM STATION WIBW. CBS RADIO. in Topeka. ‘en Luty, Gen, Mer, WIBH, WIBW-TY, KEKH THAT'S ALL | WANT FROM YOU RECORDED BY AYE P. MORGAN. « . DICK JACOBS . .+Vietor Coral PUBLISHED BY WEISS & BARRY, INC, EROADCAST MUSIC, INC. Pe a ec aers January 3, 1985 % Page 61t FI Integrated Safety Spots ‘THE CISCO KID and Pancho, western series stars, with approval and cooperstion of theit ‘tea primary sponsor, Interstate Bakeries Corp., Las Angeles, have been combining public ser: ice spot with the regular commercials on Inter state's Southern California stations. Wider ute Of the announcements is planned. The 20- Second spots, written and filmed so that they ‘may be" integrated with the commercial or tsed as 20.second pallouts, touch on safety, tleanlines, proper personal care and care for ther people's property, among others, Sick and Shuto WEPA Fort Payne, Ale, has been succesfully alring the Sick and Shut-in Hour for over & year, the station reports. ‘The program has ex: Banded from a half hour daly, ton hour daly nd each listener is acknowledged once = week, ‘The program plans to publish a weekly list of shutin listeners, with their addresses, 0 they ‘may exchange letes with one another. Besides the roll call of ames the program. features ‘country gospel music played by a local minister. ‘Wy Spotlights TB! |WEWS (TV) Cleveland, Ohio, ia sponsoring a spot announcement contest, “Tv Spotlights TB,” for junior and senior high school students, received more than 380 erlties for the contest Whose winners appeared on the ai Winners Uanseribed their spots for regular use by the station in cooperation with the Anti-Tubercar losis League of Cuyahoga County. Students also, prepared the visual side of the public Fost Ae WIAR-TV Providence, R. 1, airing an urgent appeal from a local hospital fora special type of blood, received four replies while the pro ‘ram on which the request had been made Was lon the air. Building Fund Promotion WDTV (TV) Piusburgh, Pa. presented an hourlong semi-documentary variety show fea: turing both nationally and locally known tv sats in behalf of the YMCA-YWCA SS mil- wh Pm Al fteasons Why The foremost naire! ond loca! od ertiere use WEYD. yer” afer "yor to reach the vost Sowish Market of Metropolitan New York + Top edt programing 2 Bvong sedis test token nent oly ‘4 Poole beying power wn’s WaD On WED" ‘ear real, wangingOtaete REO 7-19 wat ase, Naw Yeo 18 IN PUBLIC INTEREST [ACTOR KIRK DOUGLAS receives the first print of a motion picture appeal he made in behalf of the American Heart Asin. The presentation was a fecture of a luncheon held to plan mobilization of radio-Wv in support of the deve sponsored by the associa tion ond its afliates. “At the ceremonies are (1 to rl: Sylvester L. Weaver, NBC president and chairman of the AHA public relations committee; Myron P. Kirk, Kudnor ‘Agency vice president ond choirman of the 1955 heart fund tv committee; Rome A. Betts, AHA executive director; Mr. Douglas, and John F. Meagher, NARTB vice president for radio and chairman of the heart fund radio committe. ion building fund. This Is Your ‘Y" was designed to be both informative in respect (0 the YMCA-YWCA’ program and entertaining (o the viewing audience. ‘Not @ Drop to Drink’ WEPG Auiantic City, N. I, was given a. Ieter of commendation by the mayor and board of commissioners of Longport, N. J, for its work {in warning Longport residents that thelr dri fing water bad been contaminated accidentally by seawater. The station also broadcast list fof places where antityphus inoculations were Available and helped avert any possibility of smepidemic. Successful Telethon WEIL-TV Philadelphia reported a total of $361,795 raised during is fourth annual 18- hour’ telethon for the Cerebral Palsy fund. Portions of the show were broadcast bY WEIL nd televised by stations in Easton and Wilkes. Barre, Pa, and Auantc City, N.J. Botb locally and satioally Known Sigures appeared on the special program. Big Brothers Benefit WCPO-TV Cincinnati raised approximately $35,000 for the Cincinnati Big Brother organi- zations daring a 14-hour telethon, Crosley Safety Films CROSLEY Broadcasting Corp. has lent 4 helping hand on behalf of safety, pro acing @ 12-minute flm on automobile riving for the High Schoo! Safety In- stitute, The film i tiled “It Up to You" and was first shown to about 1,000 sudents at the. Ninth Annual. High Schoo! Safety Institute Day in Cincinnat Personnel from Crosley’ WLW.WLWT (TV) Cincinnati cooperated fn the pro- Auction. ‘The film dramatized the proper and improper ways of driving an auto- mobile, The movie will "be. shown ‘throughout the area to high schoo! su dents and Youth organizations by the cys police department. © enuary 3, 1955 | WBVYP Aids Crusade CRUSADE for Freedom, which enlists funds for Radio Free Europe, has called tletion to cooperation it received from Frank Smith, president of WBVP Beaver Falls, Pa, for 2 special “old-fashioned ‘Thanksgiving day” held at Freedom, Pa. for two. Hungarian youngsters, escapees from behind the Tron Curtain’ The. en- tire citizenry tuned out for the affait Which featured a parade, a dinner atthe high school and an Americana pageant. WBVP gave live coverage 10 the event. Doncing Remote WIST Chavlote, N.C, is slsing a remote “dance party” type of program from a diferent city recreation center each schoolday afternoon in an effort to curb juvenile delinquency, the station reports. Successful Day KIDO Boite, Kdaho, raised $10,000 in a 24. hour radiothon in behalf of the loca! United Cerebral Palsy organization. Canton’s Comic Outlook WAND Canton, Ohio, let its fall support to 4 drive by a Mayor's Committe in Canton to Improve the reading habits of its younger cit zens. The committee procured encugh good books to give one in exchange for every 10 crime and horror comle books turned in, The station donated a set of encyclopedias to the child who brought in the largest number of bjectionable comic books. aed Pee ee ee isn erergne at spe pet Broapcasrino © TeLecastixoDirectors Guild Nominates Five for Ty Film Award NOMINATED for the second snaual ty Alm directorial achievement award of the Screen Directors Guild. are William Atber, who bas submitted "Lucy's Mother-in-Law" from CBS: TV'T Love Lucy; Robert Florey, “The Clara Sehumana Story” from NBC-TV Loretta Young Show; Roy Kellino, “Interlude” from CBSTV Four Siar Playhouse; Ted Post, “High Water” from syndicated. Waterfront, and Tack Webb, The Big Producer” from NBCTY Dragnet. Nominees, selected by SDG members who ‘nave directed or are directing video fms, rub- ‘mite the halF-hour tv flm each considers his best work for 1984.” SDG membership will vote on the award following a screening of the five fms. ‘The award wil be prefenied at the Fourth Annual SDG Awards Dinner, Feb. 13, atthe Butmoze Hotel, Los Angels. Mr, Florey won the fst tlm award lest year for “Tae Last Voyage” shown on CBS-TV Four Stor Playhouse. Broadcast Industry Cited RADIO-TY iadoty hea een ied by De ines & Petny oampng deen of Ne Sonal Toners forts Seine’ Braue fo the 1954 Christmas Stal Sle ad Sate Sample te i ee rout cotter fo pole sree CARTB Seeks Award Entries [ENTRIES for the John J, Gillin Jr. memorial avard are now being requested from Canadian Sations by the Canadian Assn. of Redio ‘Television Broadcasters, Ottawa, for presenta. tion on March 21, 1955, at the CARTB anual Ainger atthe Chateau Frontenac, Quebec City. “Tae awards ths year are to be made on the basis of any single or continuing contsbution by any CARTE sation to any form of com: munity service. Facts and figures on what sta- tions have done for their community wil be the basis for the awards, Deadline # Feb. 1. PRESENTATION of a mi North Carolina Assn. of Broadcasters by Jim MacNeil (), retiting NCAB president, to North Carolina's Gov, Luther Hodges takes place on the occasion of a state- wide address by the governor. The mike to remain in the executive offices and ‘connected to a local loop through the rest of the governor's term. Aone mil: lion" inscribed on the microphone plate refers to the number of radio homes in Noth Carolin. Broaocastina © TELEcasTING AWARD SHORTS WOW-TV Omaha presented Certificate of Ap- ‘preciation from Douglas County (Neb) Red Cross for raising 641 pints of blood for Red ross blood bank last Angus. WTOP-TV. Washington presented John. Bes- jamin. Nichols Award Sfom Medical Society ‘of District of Columbia for “contributions in the health feld snd dstingushed service to the people of the District of Columbia” WHAS-AMGTY Louisville nas designated re- tiring Sen. Jobn Sherman Cooper (R-Ky,) and Senceleet Alben W. Barkley (D-Ky.) a6 Kes- tuckian Men of Year; Robert Whitney, Louis Ville orchestra conductor, designated by station as Louisville Man of Year. WAVE Louisville has designated Sen-elect Al- ben W, Barkley (D-Ky,) a8 Kentuckian of Year. WAAM (TV) Baltimore presented award 10 Maj. Gen. George W. Smythe, Second Army Deputy Commander, for Second Army’ con- teibutions to recent cerebral palsy telethon over that station Jess Mason, news commentator, KGW Port: land, Ore, and KGW recommended for award of citation from American Legion Dep of (Oregon for sound American principles and siand against communism. Raytheon Mfg. Co Waltham, Mass, presented "Diplomo of Honour” citation at International ‘Trade Exhibition, ‘Miles, Italy, for modern Industrial design for its Challenger cable tv Ignacio Carral, manager, Robert Otto & Co, SUA. presented annual Mexican advertising awards for best ty commercial and best bret institutional 2d. by Asoclacion Nacional de Ia Publicidad of Mexico. James P. (Uncle Jen) Harkin, former assistant talent coordinator, NBC, to receive Pro Ecclesia et Pontifce Medal from Pope Pius XI, in ee- ‘Senition of service (9 Pope and Roman Catholic Church. [WRUL Boston presente with citation by Radio [Nacional de Guatemala for "magnificent ser. fee rendered 10 listeners in Guatemala” during snd after liberation of country from commu: rats Isst Jone. Alex Segal, director, U. $, Steel Hour (ABC- ‘TV, alternate Tues, 9:30-10:30 pum. EST), pre- Senled Award of Excellence for photography from Modern Photography magazine James Rott, vice president and publicity dire tor, Hecht Co, Washington, presented plaque from Adv. Club of Weshington in recognition of long service to advertising profesion. ‘Tom Harmon, sports director, Columbia Pa ce. Radio Network, Hollywood, and former ‘All-American football player, presented fist an- foal Western Air Lites Inc. (L. A.) sports trophy as “the man who hat done most in 1954 for West Coast athletics.” AWARDS his aa MARJORIE HAHN (9), president of the U. ‘of lowa chapter of Gamma Alpha Chi, Professional fraternity for women in radio, 1 ond advertising, cccopts Eisenhower Prayer Award and Citation on behalf of the chopter for its radio-tenewspaper campaign promoting the sole of U.S. Savings Bonds. Fred D. Karl, lowa state chairman of Savings Bond’ promotion, makes the presentation. Witnessing is Bea Johnson, director of women's activities for KMBC-KFRM ond KMBC-TV Kansas City. KEYS to a 1955 Plymouth are presented to Lew Reynolds (0), soles staf, WAGA ‘Atlanta, by Claude Frazier, manager. Mr. Reynolds won the car in a sation tales contest in which he showed the greatest increase in accounts ond dollar volum Harry Mason Smithy vice president charge of sales for Crosley Broadcasting Corp., Cincinnati, Ohio, in front of the Packard sport convertible. he won for placing first in Crosley’s "Operation Sun- burst'=a promotion in which Crotloy no- tional ¥ sales representatives competed. January 5, 1955 © Page 63ZIV BUSINESS UP 31%, “YEAREND REPORT SAYS Film and program company cites increase in both radio and ‘ty sales and expects even greater increases in 1955. EXCELLENT YEAR jn sales aid. production was noted last week by Alvin E. Unger, vice President in charge of sales, in a yearend re Wiew of Frederic W. Ziv Co. business, Mr. Unger reported more than a 31% increase [n sales in 1954 above the previous year, and radio ‘how-production at an alltime high in Z's 15- year history. ‘As a result, Mr. Unger said, more than $0 gio series, cotaling more than 6,000 individual programs, will be avalable to local radio stax tions tis year. "Me. Unger sad Ziv would cootiue its policy of signing top name sia for quality vehicles. ‘Among those sare now transribing shows for Ziv, be listed David: Brian (Mr. Diswiet At torney), Red Skelion (Red Selion Show), Pegay Lee, Dick Poyell, Ginger Ropers, Tony Martin (The Hour ‘of Sars), Tyrone Power Greedom, USA), Humphrey’ Bogart, Lauren Bacall (Bold Venture) and Irene Dunne, Fred MacMurray (Bright Star) Ziv expects the more than 31% increase ia sales © g0 higher in 1955 because of advertiser interest. The company plans to follow its prac- tice of syndicating weil known program prop feties such as Mr. Disrcr Attorney, for which he said sales have jumped to more than 300 in the sx mosis ft has been on the market. Local advertisers expected 10 use trans cribed radio shows in greater number this year, according to Mr, Unger, include banks, baker: les, electric appliance distributors and dealers, supermarkets, automobile dealer, department Stores and dairies. Regional advertisers also buying shows more heavily will be brewing companies, wine makers and food processors, he sid BOT Says Glosed Circuit Came of Age During ‘54 YEAREND repre 10 socks fn, Box Ohi eke Now "Vortec Heme Siam Pkoensin, sete Oe Shogun tag tht cost he tlvion fore, ek Begcee eeae elealan res ibe UE for Madan in “Mim KRIZ Phoenix personality— odopted by tribe.” Page 64 © January 3, 1955 PROGRAM SERVICES In the report, Mr. Rosensohn informed stock- holders that in 1954 BOT had participated in tn average of one closed-cireuit coasto-coast meeting per month for 4 top rated ndostral cancer with a total gross volume of close to $1 millon, ‘The meetings included two shows tach’ for Ford, Chrysler and Pan American World Airways, The company’s facilites aio were used by American Management Assn, Dow Chemical Co,, Wyeth Labs and Kaiser= Willy Mr. Rosensobn estimated that the dozen | shows were witnessed by more than 300,000 people. In one instance, he sid, 35,000 people Saw a two-hour Ford telecast.” In 1955 Mi. Rovensohn expects the firm to increase is busi ‘ness (0a fotal of $0 meetings with an increased Income of $2,500,000. UBS Names New Officers ‘APPOINTMENT of new offers for 1955-56 ‘has been announced by Universal Broadcasting Sytem," Detrot. Harry Kevitsky, asistent ‘eneral soles manager in charge of television Feotal, bas been appointed dstiet manager of the UBS Botton offce, Richard H. Curley Jr ‘of CBS has been elected to the UBS board of directors and Dr. Aines Robey, former UBS president and a member of the board, has re- ‘uested a one-year leave of absence, according {0 the announcement. Re-elected to the board of directors were Richard L. Colten, UBS p ent, nd John L. Mayer, treasurer. Robert P. Bigeiow was elecied secretary of the corpore: World Broadcasting System Offers Seven New Programs MORE. THAN 1000 World BroadeaRing Sy. tem subibrs wee Wave w new aces of Seren, acorsthe bos programe avilable on Jani. he programs, all ou, ofer tons nearly 12 hour of propamming weet), sith a total of U1 one-minute. spocseling Spytunes per week, ing to mom en, Ueation athe bexlning and’ ced of ech Sow, Peste Weis, WBS general nage, ld ‘Comprising the new program group are: asic Coa 0 Cost, Parser to Devdveamss Gues Who? Guess What Wesrwed fo ste The Song and the Start The Three Suns ad the Bacbweod Brothers Quon. Mr. Wes sid sles tools to be provided suaons will Incade "wow lea’ perma Shows and loa interest featares™ PROGRAM SERVICE PEOPLE Kenneth W. Heberton, stsistent vice president, ‘Western Union Tele: ‘graph Co, Washing fon, sppointed vice president for govern: ment relations, con: tinuing as Washing {on ofce manager Ralph W. Rogecs, former staff an souncer, KEX Port. land, Ore, to North- western Recording The, same ity, a public relations snd Sales representative, Les Lear, president, Let Lear Productions, Chi- ‘ago, appointed chairman, special events dv 1955 Chicago Heart Asen, find drive. —— NETWORKS NBC REPORT SHOWS RECORD TV GROSS The network's yearend report cites $125 million gross time billings for television and indi- cates the milestones which the medium has passed. RECORD HIGH total of tv gross time bilings for 1934 some $125. millon worth was claimed lat week by NBC'In a yearend report “The network said that is “new look tn ales patterns bared on the magazine concept” at {acted a ota! of 210 (0 advertiser, an_ie= ease of 45" over the previous year and tripling of its wy advertiser roster over 1950 NBC said 1954, the frst year of administra- tion of the networi’s management team of ident Syivester L.. Weaver Jr. and. Execitive Vice President Robert W. Sernff, was marked by the creation of new programming and sales patlerns “which sped the development of nett Color television on 4 commercial basis" rnnouncemeat early in the year of the scheduling of 33 hour-anda-half color Speciaculars whieh NBC reminded. “wae fol- lowed by an immediate sellout to six national advertisers whose Investment In these programs {otaled $14 milion.” ‘The number of NBC-TV stations equipped to ‘arty color tv transmissions jumped from 21 “anuary fo 93 last month, making color available in'an area comprising 874 of the U.S. tv audience, it was said in the report. [NBC claimed the “Brat wes (0 east transcon- tinental transmission of colo,” the Tournament of Roses Parade om Jans Iy 1954 ‘Also marked was NBC's “basic revamping ‘of the program lineup," which by the fall sea: Son tolaled 39 new tv programs. ts intro: Auction in March of the Home show, Il aim. {0 noon EST, and in November of it Sat ay. morning) two-hour block of chiléen's shows, NBC said, highlighted changes in da time television. Arrival in September of is (7 show, Tonight, also marked the Year Tn film activities, the network 8 Film Div. provided w stations with 736 weekly hhelFhours of local prostamming compared to 235 in 1953. Also reported: more than 1,120 Film Div. program sales in markess ranging io Size from 4,000 tv homes to New York City's 4425 million tw homes, ‘Boost in tv station lineup was cited. The net- work said. the average sponsored NBC-TV evening show was carried by 94 stations. in November 1954 compared to 67 stations in the same month of 1953. ‘Actial growth of the radio and ty networks was pointed out with NBC reporting «total of 210 and 196 afiiates for the respective net- ‘works, 'New highs in the gross income of its owned Color Remains at NBC [NBC President Sylvester L. Weaver Jr. aid in a. statement - Wednesday that “here are no. changes" in NBC's “pre- viously announced plans for color tele- vision programming... Public Interest has been highly encouraging and we look forward to continued advances and ex pansion in color programming in 1955: His statement followed dsclosire that CHS-TV is considering whether to con tinue its coloreasing schedule when its fiat years cyele is completed in April (Chose Cmeurr, Dee. 27, 1954) BROADCASTING © TuLecAsTINGland operated stations division were reportet. ‘Opening in September of its Brooklyn color fo (which NBC refers to as the “largest tle- ‘sion studio ia the world”) and constuction of a new color studio in Burbank, Calif, were pointed vp. NBC said its Merchandising Dept. in 1954, the third year of its operation, conducted camn- pelgns for more than 115. advertisers, Sub- Stantal amouat of the work by this department twas for NBC-TV's “magazine” tio, Today, Home, end Tonight. NBC’ report, which slso detailed organiza: tional changes made during the year, noted that by the years end, 4700 regular employes were fon the network sal compared with 4458 year ago. In the year, the company had 111 Separate Tabor agreements with 15 NBC Names Hazelhoff To Head Telesales Dept. APPOINTMENT of Erik Hazelhoff as manager ‘of NOC's newly-created Telesales department ‘was announced last week by Matthew J. (oe) Cigen, NBC's national sales manager. ‘The new department evolved from an ex. perimental unit of NBC-TVs Today, Home End Torigh shows, and now becomes 2 ful fcale presentation Unit of the NBC sales de- partment, according to Mr. Culligan. It will be available to the entre network sles opera- tion for all shows Tn hs new post, Mr. Hazethof wil supervise the production of Kinescope film and "live" closedstcult presentations for new business on the selwork. The operation is an allempt by NBC to project the format of the programs and the personally of the stars to advertisers iner~ ‘ited in television Me. Hazelhofl, a former editorial writer for the Today show, expressed the view that the “greatest demand forthe telesales operation wil come from the daytime television areas, since ‘mort prospects do not have the opportunity to fee the daytime shows because of lack of view ing feces at cher places of business $2 Million in Co-op Sales Shared by NBC Affiliates AN ESTIMATED $2 million in time revenue ‘through sale of co-op programs during 1954 was shared by 85% of NBC Radio's sfliates, Lud- ig W. Sirmmell, NBC manager of Co-op sales, tad Inst week Mr. Simmell reported the Sgures represent the sale in 170 individual markets of 11 coope ative radio programs to 50 local sdvertiers. rogram list showed World News Roundup at the top, sold at various times by a total of 90 stations; Election Returns ran second with local sales by 61 afiliates, while the HV. K Tenborn news show was third with $5 stations. ‘At the same time, Thee Star Extra (6:45-7 pm. EST), now sponsored by Sun Oil Co. on 36 stations in a 14st area, willbe made tvalable tothe rest ofthe NBC Radio network, sarting next Monday (an. 10). ‘According to Mr. Simmell, the standing of other programs sold cooperatively were Sporis Daily ns 48 markets; Alex Drier in 40; Pauline ‘Frederick Reporting in 32; Morgan Beaity-News of the World in 26; Egbert and Ummly in 22; series of four Election Preview programs in 20: Grand Ole Opry in 19, and Pee Wee King in 9. BRoaDcastiNo © TELECASTING SPORTS LINEUP PLANNED BY MBS IN an effort 0 bolster ite evening lineup and at the same time offer programming likely 10 engender sales interest, Mutual last week. an nounced plans for broadcasting major sports ‘vents ona Year-round basis, starting Jan. 11. Titled Parade of Sports, this programming will be presented on threato-x day pet ‘week ass, depending on the number and ctl bre of sports events available. Tt wil be slotted for sire at about 9:15 pam. EST, and will run for about two hours, except for Satur Tight when the broadcasts will start approxi mately a 7:30 pm. One important considera tion that inuenced Mutual to Inaugurate this special programming, i was believed, 1s that the network presently carries no commercially spontored shows after 9:05 pm. EST. The Parade of Sports will be made avall- able for local ‘cooperative. sponsorship. An eas spokesman poi out tha the Mutual furvey (BST, Oct. 4) highlighted the onlay of sports shows, and the network Jot the opinion that the Parade of Sports will auract stoner a5 well as advertiser support. ‘Among the events to be broadcast will be college basketball games, profesional basket ball hockey sod Iatewinter wack games. It ‘was pointed out that events will not be broad- ast in a ity where prior arrangements exist for presenting the game on = local station, but this will not interfere with network’ Broadcast. Ing to other localities, Stanton, Godfrey, Puck Deny It Happened Over Marlowe ‘THE PRESIDENT of CBS Inc. and two of the preinelpals Issued statements late Wednesday denying published reports that Arthur Godfrey had fired Larry Puck, the producer of ‘his Wednesday night program, because Mr. Puck had become engaged to Merion Marlowe, singer on the Godtey shows. Dr, Frank Stanton, president of CBS, said Mr, Puck would coatinue as general manager of the staff concerned with the Godfrey evening programs; would continue as co-producer (with Taek Carney) of the Godfrey Talent Scouts pro- ‘gram; and would continue his administrative functions on Godirey and His Friends, the Wednesday evening show. But at Mr. Puck's own request, Dr. Stanton continued, he will no Tonger serve a8 producer of the Wednesday night show, a responsibilty now being taken cover by Me. Godfrey Further, De, Stanton sui, nalther Mr. God they nor any CRS executive concerned with Mr. Godfrey's programs was aware of Mr. Puck's engagement to Miss Marlowe. ‘Mr, Puck said: “Tt has been common know ‘edge that in recent months T had on a num- ber of occasions expressed the hope that T might be relieved of my producing assignment for the Wednesday night televisian show be- cause, combined with my work on ether God- frey operations, it was getting {0 be too much {or one man to do." Seid Mr. Godttey: “I didnot fe Lesry Puck. He i very valuable member of our set ‘up and T rogret his Inability to continue all the ‘esponsbilides he has exercised for the ps tix years, Tm sony T did not Know about his engagement to Marion Marlowe. ‘To both of them. my Blessings and best wishes.” $100,000 for Free ‘THE FOUR television networks were set to Boost The Advertising Connells "F- tre of Ameriee” campaign "yetterday (Sundey) with four free half-hour tle- casts, whose commercal value was estim- ted at more then $100,000. The program, ited ‘The Furwre of America, was sched led tobe presenta yesterday over NBC. TV at 1 pm. EST; over CBS-TV at 2 pm over ABC-TV at 8:30 pm, and ‘ver DuMont at 9 pm. The filmed show Was arranged as special New Year pro- ramming ‘Strike It Rich’ Ruling Claimed Victory by All BOTH sides claimed victory after a unigue decision was handed down by New York's City Felony Court last week on the year-old feud between New York Were Commissioner T. McCarthy and the Siike It Rich radiotv pro- rendered by Magi- trate Samuel H. Onringer ruling thatthe show violated the City Admaistrative Code because Te faled to have a Heense to solicit fonds from the sudio audience. But he also held that the ily had no jursdicion over the show's for- ‘mat or Its relationship with its audlence ‘Attorneys for ‘Walt Framer, Walt Framer Productions, the show's producer, said they plan to fle an appeal as soon a5 0 court jodament |S istued, “Commissioner McCarthy sald he ‘would “take appropriate action” after he watch- 4 the program, thus indicating that the city ‘would insia the show cbtain a license. Tudge Obringet said the city cannot control the relationship between the show's spoasors and the home viewers, holding that this was a Subject which comes under federal jurisdiction. ‘The victory cleims were expressed in this way? ‘Me. Framer said he was gratified that the court found that the city could not interfere wrth the. program’s format but that he. was ‘disappointed thatthe show required a Tisense ands peal woud be made“ te highest court if neces ‘Ms. McCarthy said he hoped the ruling ad- ing "Mr. Framer and Mr. Holl (Warren Hall, me] are guilty as charged of public solicitation securing the required lense” wil mean the "end of this kind of abuse of public con ‘dence. Strike It Rich is sponsored by Colgate Palm- clive Co, Mon-Fri on CBS-TV at 11:30 same ‘oon, ‘The moraing ty programs are rebroad- ast the following day for the full five days on NBC Racio in the same time sot. C-P, which also sponsors the program Wednesday at 9- :30 pan. EST, on CBS-TY, will replace the show in that petiod effective Jan. 16 with filmed program, The Milionare WROW-TV Signed by CBS-TV SIGNING of WROW-TV Albany, N.Y. (ch. 4D, as a limited alternate afte of CBS-TV, ‘fective Feb, 1, was announced last week. The Station, in which CBS commentator Lowell ‘Thomds is 2 sockholéer and board member, is headed by Rep. Dean P. Taylor CRN. Y) a8 ‘Dourd chairman, Prank M, Smith as president, ‘Tom S. Murphy’ as general manager. A second congressman, Rep. Leo O'Brien (D-N.Y.), also son the beard. January 3, 1955 © Page 65[MEMBERS of NEC's Owned Stations Div. in New York, who hove been staff membe for 10 and 20 years, were honored ot a luncheon last month by Charles R. Denny (@), NEC view president. tor Poul Tuer (10); Williom Heerer (20); Sherman Hildreth (10); Mary MeNulty (10); Kenneth J. Arber (20); Me. Denny: Homitton Shea, vice president in charge of WRCA-AM-TV New York; Arax Kazanjian (10); Thomas . McCray, general manager of KRCA (TV) Los Angeles, and Thomas 8. McFadden, NEC Spot Sales vice president (20). William Malcolm, with 10 years service, wor rot present at the luncheon. New Racing Network Formed With Headquarters at WMID NEW RACING NETWORK, to be called the Feature Race Broadcasting Network, has been formed, with WMID Allantie City, to serve Inially as the key station, ‘The network will carry the feature race from ‘Tropical Park (Mon-Sat.), which wil be fol- Towed by a rebroadcast of the actual running ofall races from the park. Pickups will be made from other Florida tracks later in the season and from northern tracks in the spring and summer, WMID has announced. ‘The feature race and the rebroadcast of the call ofall the races willbe available to network filiates for local sponsorship. David H. Freed ‘man, WMID station manager, is general man- ager of the new racing network. Executive ofces will be at WMID. Lineup of member stations was not announced, Four Ty‘s Linked to AT&T FOUR additional television stations were linked fa ATATs nationwide inereity ty relay facil lies over the Christmas weekend: WFIE (TV) Evansville, Ind, WEHT (TV) Henderson, Ky. WBTW (TV) Florence, 8. C, and WSEA-TV Montgomery, Ala. AT&T said last week that ‘with these additions live network tv service is ‘now available to 356 stations in 252 U.S. cites, THE SMART BUY IN MILWAUKEE Page 66 © January 3, 1955 NETWORK PEOPLE Ralph Glazer, account executive, Columbia Pacifle Radio! Network, Hollywood, named CPRN eastern sales representative, headquarter- ing fa N. ¥., succeeding Tom Swafford, who moves o CBS Radio Spot Sales, N. ¥.; Roland Hi. MeClure, sales representative, KNX Holly- ‘wood, succeeds Mr. Glazer. Hazel Markel, formerly women's commentator, MBS and WWDC Washington, sppoinied a2” sovite producer in charge of radio activities, Washington offes, The American Forum snd Youth Want 10 Know: Clit Brown, formerly with radio-v promotion ‘afl, Univertallaterational Pitures, Stud City, Calif, to NBC-TV Hollywood 35 associate producer. —— MANUFACTURING —— FOLSOM FORECASTS RCA BANNER YEAR Sales volume in electronics products will reach record levels, says RCA president. OUTSTANDING sales volume in 1955 for RGAs redo, tv and electronics products was predeted Wednesday ‘by Prank 'M. Folsom, Present of RCA. Mr, Folsom, ina yearend ‘statement, ‘vas optimistic on expected radio st sales, forecas- ing “a substantial upward trend.” Sales of products and services by RCA for 1984, be reported, attined.aq_alltime. igh volume of about $930 milion. "The electronics Industry 26 a whole continued its phenomenal ‘rowth, with sales of more than S10 billion, ‘which is about 600% greater than those eight years ago." Mr. Folsom noted that RCA Victor's unit production and sales of tv set surpassed 1950, ‘which had been the top year, and predicted thst the opening of new tv service arest and the trend to multiple tv sets in homes “wil give added impetus 10 sales in the years abead He continved: “in fact, estimated sales of black-and-white and color receivers during the next five years expected to exceed 33 million units, thus ex- feeding by more than a milion nite sales during the past five years.” Industry and government purchases of new electronic prodvets were cited by Mr, Folsom who said that by the end of 1986, the volume ‘had reached a (tal of more than half ofthat in communications and home entertainment. Tn 1955, he said, “development of color Ito its commercial ‘phase will move abead.” He paid particular attention to RCA Vistor’s 2iinch color sets, which he. suid will con teibute substantially 1 "the transition over the next few years (0 a nationwide color television service, with a steady inereasing demand for color se Foie 8, Fiat sivcor pow, agcty | DuMont Says B&W Tv Hollywood, to NBC-TV there in similar ca- pacity for Great Gildersteeve pilot program, 10 berreleated Jan. 6. Jeanne Morehead, foraesly with Young & Willa 8. Hedges, vice president, NBC, ap- pointed to head radio-v executives committee organized to help N.Y. Public Library incur rent fonds appeal James C. Harsch, Washingion news analyst, NBC, wil address 10th annual session of Georgia Radio & Tv Taste at Henry W. Grady School of Journalism, U. of Georsia, ‘Athens San Zelinan, news director, Cokumbia Ty Pacific Network, Hollywood, elected president, Radio Ty News Club of Southern Calif, with John Holbrook, newscaster, Mutual-Don Lee Broad- ‘asting System, Hollywood, as. vice president, Wilfred Brown, news editor, Mtual-Don Lee, seoretarytreasurer, and Chet Huntley, ABC Radio news analyst, Bod Greene, Mutual-Don Lee news editor, Max Roby, former RTVNCSC president and ‘CBS Radio newscaster, and Eddie Lyon, former news editor, KLACTV Holicd faow KCOP (TV)} 4 bcd mem |Will Stay Tops in ‘55 | PREDICTION that 1955 wit be “primarily a ‘ack-and-white year” forthe television rseiet market was expressed last week by Dr Allen B. DuMont. president of ‘Allen. B._ DuMont Labs. He said 1955 "Tooks about 999% blacks snd-white”™ ‘Dr. DuMont said tat production of color ceivers wil ot exceed 0,000 units in 1953, tht expressed the View that the electronic fn: dustry as a whole i in for's your of "500d consumer demand and heavy busines activity” He added that he expected DuMont mane facturing operation to exceed any. previous years activity Hee tepored that DuMont’s television ceiver division and the cathoderay tube dv Son both enjoyed unit sales increases, but noted that profs fOr the tube division were smaller than in 1953 because of "ihe extremely com Ist choice! GILL-PERNA BROADCASTING © TELBCASTINGpetitive conditions inthe ty picture tube indus- tty." He said the company had made many plant improvements atthe tube division daring 1954 in order (0 reduce manofscturing costs and 10 provide facies for the manufacture ‘of color tv pleture tubes, Dr. DuMont characterized 1954 as a year that continued the expansion of the television tnd electronics industry in most of is phases. He pointed out that more than seven million receivers were produced during 1954 and about 75 new sation’ went on the air, but added: “Am unfortunate occarrence was the large faumber of uhf television stations that ceased Operations or deckded not to attempt to go on {he air during the year—a direct result of the FCC allocation plaa, which intermined vhf and ‘URE stations in the same market areas.” E, P. Rice, manager of the cathode-ray tube division, reported that picture tube sales at DuMont exceeded the previous record year of 1953 by 1296. He said that based on industry cotimates that between 6-644. million receiver! will be produced in 1955, the tube industry Should enjoy “another good year” in 1955. GE Tube Div. Chief Foresees 11.5 Million Tubes in ‘55 AMERICANS wil require more than 5.5 mil- lion new picture tubes for thei sets in 1985 snd the industy will produce about six million more for new ses, it was predicted last week by J. Milton Lang. general manager of General Fleciic Co's tube. department. He said this anticipated figure of 11.5 million tubes would top the previous record year of 1983 by about 2 half-million tubes. Mr, Lang also voiced the belief that the i ‘Eenoes photo, audition ape Boe THF BT ommizaion announcers wit st phone by Jane So lun. Send tape, Feferona etigeamatd ane gi eee eaten tae et ES San Rae Dreterred or address resume and photo to D. H. SEEM. owwaeiatie SS ao ae ee ice fet seo, BIT a ee Soe eee Se SE Technical ‘Franemitier engineer nortnera Ohio area. Give ‘ormpets ‘istry, onary, restonsrahing to leave Breen peeion’ and when avaaie fst iter: ‘Ghet, 250 watt How Pavland. Supervite con- Seiary oben Send ful detail. Bow Tar BR {Chie engineer, i0e0-wate Msourh lation tm Sear! of Beast las of fhe Ouarks rewort arent ‘reser gobo mana bul al aceept stright eng= heer. Sula “open Wille! Mangers SORES, Bunge Bosch, alas. ‘Production-Propramming, Others {Gi} Fria. Able to write llters, epi Wnt Dorunity ladle Aue atten Box Goth De, ‘encralized secretarial dutien with HcMar expe Soeeeon oe seer ee = Sea ee Experienced in a phases—tecading renee, salary expected, and attach sapehot. ‘Rares codedentiak ox. we ‘romotin-pobliciy.. 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Seeker “win nitore, veteran, wit travel, Sioutions Wanted—(Cont’d) shed Oy ge New ate ae YoSlng fe aperts anoupeer decay ezertenced spnconger, pager fh tng pear Baglin Mase ar, ttc: Se ESSE Bin Beet wow York Gity. Ney Se ee BS WAS wee ree aa SSeSihatha Sem lars Se Bina, etre BOR er ep oT ae Bag apnauaceg, tendly volon, seeking RADIO Situations Wanted—(Cont’d) ome men ae opera with et lt ‘exes siaegs Graber woes Hie fod Rsibwoss, Ca a hy experienced program ESE glee Rig epenicy wol= BS tae Seg, Bagg, ieee BP rer ERG Bute decir BaP rine Rioerenee, smanuneer rth, pemat, preoay SREGY Shcrumentalsseekine ead” positon fitton Jeroen or, bon stent on newt Feauest interview afer tet of eer. Box 6S, Be ‘Announcer, broadcasting schoo! eraduate: ome SREES S'nte BS, Serta Yerete, young | announcer coprwriter-expet- imc poalon with postesive ston ie, ‘Bip, exume, sealable. Coleee and Teio-te Annuncer-engineer_s years DI, sport, news Ereemnl, Mnpiyed Sw. vay” Novae, entry bi, recording arte. ngtonay recog seis Bl dat change "Beane a outa nctwork experience. Bor TW, 87 ‘Renouncer-vernte, sincere, e008 DY, rao-be Sennreia’ Sistey at ehka seer voters BS Segre. Box TS2F, BT. ‘Announcer, Deeiny. News, Five years exper Sie ai phase Cubes prauaga See alor iP est ian presen employed, bat fooine {Negro DJ, pleasant voice. Emphesls announcer, ‘Bilng of petsanaly, bosteman. Box FF, Be ‘te Wi favel. Tape, vet, 90 css license, Box ‘Aubaround otal announcer, Suont on news Prearant pertonni a ckat" Desires commu pity'mindes sation. Box MF, BoE Family, covege. 3 veteran. ox TOF Bet Sn ea eer MSE ot SSeS ee ‘yneuncer-consie ongiater. Bnphsts on mde, Hedernan eB" eisteoods Chicsgo: bongoessh EarGisee, uaycuyoiay maton aport ick ery at Ht apna Avenue NE, Wane & years combo experience Ist phone, No hot pak Sesare ht opeeseeet, Susi ones She Say ae Eee ae ores ae ‘Gity, Mistourl. Phone Armour 546. nei eins, Widwetiers Wadia Pre: ‘Wessns 2518 Norden, Cnleago, uxedo 9-716 ‘Giperience_ seat announcer,” Speciality-eports eta tras onon na BBit‘ier Interview, a19 W. Pear, Staunton, Tle Announcers were: hasughly talngd ll aes Stnoo, Bin 8. Wabash Ave- Chicago. it ‘aback Sen Technical agincer—want portion —et time om Hanami Seis phe —hgniy capable of Sroadearng Sas aman SS 2 Experienced chlet engineer presently employed, Gear penton sg Racin tet Stes foeiet Fponaitions. Yasrauldte now, el soabniesaaee neues aco EMSs ht winded SOP TELEVISION Seleamien Frasientes Bim pioperdes, need Sonar, SCERAE terdrege Prev tepelce Esublched teviaon tatign in, metgpolia fall Give ul dens of gupeient, setter Epping evtpeheton “SSR ec aes Technical Bare a reanae fuiter, Wwaten schedule, two 7 ‘ eighteen rants Sige uhh cians tage ea Seat © Production Programming, Others Pasigd—ssubuched midwest va saton iooKing Ex Ripa conta lr end hole ond ‘(Continued on mext pase) TV PROGRAM MANAGER Top power VHF in large SE area needs experienced and capable man hhead ita. program department. Real restive talent, native showmanship tnd supervisory ability essential. This is not a swivel chair job, as successful applicant should be able to do as good, ‘on-camera job. If you have experience snd practical ideas for low cost local programming and can provide real leadership t0 a good staf, this position will be satisfying and rewarding. Po- sition open as retult of promotion in fur executive staff. Send full details, picture. Your application kept in eon- Bdence. Box 732, HeT._ TELEVISION "For Sale—(Cont’d) _ RADIO Simations Wanted SIT ee Pg Ram eae cae: Help Wanted—(Cont'd) —— ‘Managerial joy commerciales mannan. Frown Et Soe eat EE ORY st “OT a Sete, eta can steer Papeete Peete ae apenas "experience Scena Poa ie Selesmen (Cen your station wie more nations! spot ond Lette Show Fou how get ee int phone” Permanent only Bex TLE, Se Production-Programming, Others Ernicnarnass © Stations 259 wats fltime independent Wisconsin soarket, Eiclnive county, excelent fatire $0980) besa fencing ‘Box OOF Bee Protiabte aavtimer, ouwcentl oe Solo with tern for erponsble parties Paul Fendy. Jack te Sil & Asoclaen, C088 Meise, Begtre Bxchanee "aseued Brokers, ‘ortand Equipment Eve. ‘ave 250 uA tanger, hand-built by 109 en (Bncert wits Sat interatat wader Deen nn SEES “Wanted to Buy ‘Stations ‘igerincedbroncaser pow with ong of Se ‘on Sater sa ase ES Roms, “apn Rein, teats Broker Boe Mi, Immedistey, good, En senaon, ae ices Saat Bes : Help Wanted ep ees STATION MANAGER Who is undee 35 and ceady for a toush bur rewarding assignment, The right ma for us willbe experienced in station oper- ation, including sales, coms, programming, promotion and personnel. Thit oppor tunity is with « growing AM and UHF- TV station in a New England big city market. Salary $10,000 plus bonun, Ap- ly with resume to Box T74F, BeT. Sy ‘WANTED IMMEDIATELY Independent station in. Midwest univer. SIG UT Bacllanh market ver 11 peter EnBelawere, Chieage. TELEVISION Help Wanted “Announcers ANNOUNCER Growing VHF metropolitan TV sta- tion ooking for top radio announcer, with retest baskgwonnd hs Tanta Sop epportunity a" televiston. roducer-lirectoryith experience snd production know-how. ‘Send pe. Sore Ammouncen, send audition and Sompléte resume’ Seat letter Box 746F, BT. TELEVISION _ TV SALES MANAGER Outstanding history of suezess. Major Iatket, national sad local experience training, and leading ag: resem force working with fers: ,Roreeful, perzonal salesman, fry finest professional and personal references. Bound reasons for seeking change. Stable executive with 18 years! experience radio and TV. Age 30, | Iarried, family. Presontly employed. Florida station with fair return as well as climate. A pleasant living, medium size market, TV- free, Requires $45,000 cash down and like amount for each of 24% subsequent years, Income to owners each of past two years: $42,000, Paul H. Chapman 84 Peachtree Street Atlanta, Georgia(Continued from page 72) Existing Am Stations . . . ACTIONS BY FCC granted moc, of C2 ta coun from 1 er Gay 12 [sit aay dircsionat on tote ee subject con ‘here. "Granted Bee 2 cae Gr a a meen oe seni Soe Ser eet SS eee See meeps Sian en an Pi catie, P ESS saat rote cadre enareee ‘Wms. Washtngion, . Cae Good Music sution ind granted ia to change fromm kw aay {5 fw day t hw alah sulted Ue and to {@anove sation to Bothend Ma Granted Des: 2. WATH Atpena, Gama. H, Kovlan & J, De Sih ath Tw daytime, For Sale—(Cont’d) “gta ih to Be Equipment ate 74.49 Cee STATION OWNERS! $Pa. Del. N.J. WE WILL PAY MORE FOR ® YOUR STATION THAN ANY. ONE, ANYWHERE. CONFI- & DENTIAL. CASH OR TERMS BOX 754F, B.T. 1 Nave: growing Hist of lente, wanting Reed popettion in AeSaten? tour ‘Se handed Vanes ERWIN, BROKER "Ths Employment Services © Terecastine APPLICATIONS RAW San Mate, Callt—thy Radio ne. seeks muds of GPa enange main tudie eestign Som ‘Sot astsoto'Sen Prancaco, Pea Dee. 21 “WaD DetrolMlen—Sterer Beste Co. see colt change from 5 ete 10 Kw day ot SHR ane ft day rect day and ie ‘RSD Rapid city, 8, 0Jehn Daniele, pints ary Beale 57 REGS ee rica'Bes. Ownership Changes . . . ACTIONS BY FCC KCMS-AM-PM San Francisco, Cait—Columbia pee Shane amen Err Sits 6 coer arian epuncade Muah ew and ee Poy ted SUE Deki BSS aaa Wak clone See Ses Lec aie aes ore sed want” ame Oe contrat oe Ring ye areas ease Hitveraiele fe und dour (every throu a % EUS Tiean We ALP ARacSEe ale Brak Diee ST kcgten ie) Set, Willan pkaen Sele a erage ae cea ie ae Erg ari chains Gay (onc erae Eee eee EE ee Paras hater Ap eae ce See arene owe yet gees chen ip many corvore= Hearing Cases. . . INITIAL DECISION a PeRECE, ayers eels FOR THE RECORD: OTHER ACTIONS KPI (TV) San Praneeco, calt—mve Come mitsion. om tte own moon. ordered a Ingulry to sscertain whether any of fa Toles oF rewuar ons or any ot the provisona of the Communic ‘ations Act have been yolaed in connection with {he tampering with and damage ta equipment snd Installation of tw stadon HPL of the Weringe house Broadcasting Co, at Sun Francisco, Cl, ‘which prevented ft brondensing om Dee. 18 That Soto sacerta by whom the woletlons ‘vere committed and what acon mould be taken Inconnection wth tnene meters by this Commise WrTL-TV We, Lauderdale, Fla —#CC by Memo- rendem Opinion and Order, dismianed an moot {he protet led by. WINZ and WAIFL. (TV), eh Si Miami, requesting the" Commision to. set Shige tr aeuen of Oct. 1 in graning condition ily a Special Temporary Authoriation to "hi County: Best. Co. to operate fy ston WPTL- ‘Tv teh. 3) Fort Lauderdale, Flay at anew Ganamiter ste, and canceled said STA, Chale ‘an MeConhaughey assent: Com. Bartley Son ‘Tampa, Fla—Ch. 6 proceeding. By Memoran- dium Opinion and Order, the Commision denied Deilions by Pinellas Baste. Cov for rehearing Feopening” of record, ot for say, and by ‘The ‘Teppe Bay Arce Telecatng Corp. for reconiae SSmmieson'e Beclto of Aug. @ ating he Spplleston ot re Tribune Co. for new fv aution {n"Tampa, Play on chy rand denying competing Spotlntcne of Pinal and Tanya Bay for same shane in St. Petaabara, Win Come. Barley Sacred im ens Cont, Webster not wong Parma-Onondags, Mich-—Ch, 19 contest. By (order he Commietien mendes) (Order of Hearing tees on te ave competing applications ne, “Jackson Bortg. & ‘Television Corp. and Winton op-ch 10 in Paton Onoedaes, Mic Wnow-am-tv Albany, N. ¥FCC by Memo ten ohne fo Hen eae Fadl by the Examner pr te record with Tet {beet © aamusion of WRBWSTY ot di in Tetoplestion for ch Tn But, Ne Acton _Medunvie,Tean-Ry Memorandum Opinon ‘Se Coniminsion grenise prota of WacG’ Fran, Tenn for econgieration ot Conmieion action of How, 3 premting Cuber Win in Mckanmics Fenn on id ke 400m, Di Donlowaed ceive dete gt and erent pending RonPadizsnaion ster fearing Se aogiteton {erbe eid oe Pa etd ote Ine ‘opinion and Order tt Commiglon denied four ‘Fecha Seg eevtew of eximiper® Felner ot ‘Sibpeena in the hearing or Tr aoplcnt for ‘ake other changes. Grant on Sept ot KGUL- [BU epplieton was Protea by Houston Con- felcaedTelenlon ox RRA, oh 3) Boned, Behding Real determination im the Pre= January 3, 1955 © Page 77sFOR THE Routine Roundup . . . December 22 De Bal sb Moon ees December 22 Applications ACCEPTED roR FING ‘Ge (UEET ise) de god which author: eS ere at) aa gt wn ha BS ee ee December 27 Applications ARERR peels Ne Cy erway mess, co — corp tan esis! CREES Corguy_chriet, Tex, SRERGE dW aa'Nieches Bente Coe eRNe-a) 5 Nortnwestern Onto Best. TEAND Corseanty Tex, alte Ise—(BRC-A1) it Soph ae ae a cas ie pan purer. cone Beige et Stee Crate CTAREMGS Pelerbore, rin, Pivelias neve East Central ier on. Beare aia chat ee Tor tiation (BECT 138) singer cpeam fuss one egian ae aes adits ‘antleaSs, SES OM AaB ates ‘apston ane SEED yndaniri Bt Bese December 28 Decisions [ACTIONS ON MOTIONS ‘By Mearing Bxaminer James D, Cunningham Eton ‘ifaelaed W'S. "fBocket SEs SHETRS Kes of a: wat, aan ly. ¥. J, iid-Adante ex Bins ‘sppcone ton, 3 loon and fats Ponts ockels Tinea Cheon Dy Peering Beayngs Annie Meal Hunting sts ta See ae ‘Fully from death Se restart, a eel er aes Seas pei ander Pe Peel Independent $165,000.00 Well balanced economy of agricultural and manufacturing, Edue ional institution and above average retail trading ares to make this property extremely Nk over 140,000,00000 anual. retail Market 100,000 population in metropolitan area. Financing is available on this profitable facility. Appraisals « Negotiations ¢ Finanei BLACKBURN - HAMILTON COMPANY ‘PADO-IV.NEWSPAPER BROKERS WasmINGTON, D. c. Page 78 © January 3, 1985 cHrcao, “Balt ntiron Efe ees siete on ees a De Gee rem rind Be See oa ey Death om ome ee se SERRE, Mito tate 07 & PERLE Sa eter pai t et 5 Rael Sich coli aides ae ast Pi SERVES Iageational sation (BUESs1agh oe NR (fo Winter Park, Fla, Roving College ioe "a edncasensl SIMA. se, Ohl Northwestern OMe ere he following were granted Nod, of CP's tor ‘Riscaloes, ‘Aion to Pee wer oR Sate fev guay are ces franamiteer and studte fecation (ancr-era1). contrat Bee tetee ree gies steer eee sae ge Pe eggs same Bor Dn Skuta eet ering ew iranmiter and Gaage 1S falsdsse Seams a ous EIS jen (BLH-1038), oJ FBR er oars BSG he ies ae Broapcasrino © Texecastinoskidie ite to Cambridge, Mans. BMIEED-10) i SI neyo neat te reser tte SAREE. es Mgisoftch chant Ore wanamiter condition ee nook taand peste REE Ree MS eres ea Ae ‘Sth TEMC Tas tse Ee nec. gratad ecenion See PLE TT we Sierang iw ounce Sedona! eck Granted CP wxVa, Detroit, Mien, WHY7,Ine-—Gropted CP sof Eebticn be new Gunwaiter (SE95. IKGGNWEM Butene, fey RUGN Ine Grated NS reece Sapte" Sea ay TELESTATUS Batam ma aneg mee ot ore oR eL seen SRE te eae Tay ga. Mia te tis kda Gornt Gaur se gate Wi New York 8 to Seibis!” * December 28 Apy [ACORPTRD FOR FILIKG gNDGE Dade City, Pay Te Paseo Bests, Co agVOR Vala, Oxy Vidula Beste, Coe (EN, g00006 My JoramacFer ta YWPD-FM Mam, Fin, Paul Broke—(BRH- a Bese os meer, roe (5) adeeb ie ee mages tet ok SUPERS date TS Ss Se Se SATS LIS BSE! January 3, 1955 Tv Stations on the Air With Market Set Count ‘And Reports of Grantees’ Target Dates ettor® nota: Tha directory is weekly status report of (1) statlons that are operating ax commersil hd educational outlets and (2) grants. Triangle (e) tndeates eaions Bow on. air with Tef- tder programming. Each le ste in the chy where fix Neen, Statlons, vat or hf report te Ipective act extimaten of thelr coverage avean, Where ertimates lifer tmong stations in sume ey teparae Bgutes hewn for eats ay lees. ‘Set climates ate from the aon Punter auerit sot i tse ls unduplicated Bet enate Sr ee | ~ WARG-AY (th Satoh taxsoen arate, ae) CRS, NBC; Headte; HER a eerie be a WEAB-TY (4 See fontnote (c) ‘Tee Mooie Ty Corp (8) nial Deleon 2/12/04 Montgomery— wCov-7¥ (20) ABC, CBS, NBC, Dent Ray- seat — SSRMSECEY (23) NBC; Welker: 22250 WSFA-TV (2) NBC; Headey-Reed | Muoret— "WEDM (7) w/2/34-aknown se New Starters “The following tv stations re the new- st to start regular programming: 'WSFASTV Montgomery, Ala (ch. 12), Dee. 25. 'WOAY-TV Oak Hill, W. Va, (ch. 4), Dee. Id © Terecastino waRc IV WPAG-TV WCOV TV WKZO-TV WDAK-IV WAIM-TV KVECTY— WKNK.TV Keccv wooD-v KRDO-V. WTAC-TV KesTV. cory WRNB-TV— KCUB-TV WATRTY — KOLN-AV cMQ —KHOLTY WENY.V— WSHP-T WINKTY — WHIZTV KCEBTVY —WEEKIV WGEM.TV WARD-1V January 3, 1955 Kisurv wec-ry wsvary WENA rary weary warv-ty wame-ty eKcRTV WBRTY wloK7v WMAZTY wae WDAN-TY © Page 79PEGOL TY oo) ape; Housgvery: 108200 TIESHO-TY (a) cB, bute sete Thao KTVK (3) Weeds WAUSE-Feb. 35 > KOPO-TY (13) CBS. Dub; Hollingbery: 34006 SHevoacty (a) ane. woe Maymen! Sc6 SIRIVA (NBC, DuM: Grant; 4870 RB (10) 2/2U5-Uenown PIEESA-TV (2) ABC. CBS, NBC. DuM: Pearson Bo HENAC-TY (§) Ramnbeay: 6/1/4-Feb. 35 "TVR (0) 1/3/84-aknown, Lite Roa IGE TY (Nc, Dune Petey; 65:4 REE (oy yfore-Uaerowe THY (10 Branham: 1/0 Se-Unknown > AW Gy Sarbt da KATY (1) ABC, CBS: Avery-Knodel: 71238 SREMESTY (6) See Texariana, Tex, CIeRgarv “Gos eh. NBC: Avery-inoder GHSL-tV (12) ABC. CBS, NBC. DuM; Avery: enon | (2), 9718/83-Uexnewn ERIE y (49g. gps. mB. Dun Howe RBI ry a See footpote (c) ‘Raya: Ao Se asta oo oe a PEAT pemuuee Fe Sey cua Osan ERE #00. nae ci PY, 148) 0/24/89-Unknown ROSY (it) ABC, CBS, NEC, Dut: Weed, SERA di} Ra? Deswen igs Say Ane ns, ne Dt tae “KAMETY (8) ABC, CBS: Petry: 20533 Persb-ry (i) NBG: Kats 5388 "US a) Ta -rowe san Fe REAPS an a1.20-vnnnown grated STA = eaac) ted 61 KGO-TV (D) ARC; Petry 148.60 ERRE (cs; Kate 1.08.40 EHO CNET ES ete poa.0 Page 80 6 January 3, 1958 FOR THE RECORD: "kQna Ci) as/se-Unenown | san tats Ooupat— SHEVECUPY (o) ABC, DaM: Grants T16 SREYE GY ABC. cus, Nac, Dum; Hottngverr: ‘oan | steaatont Sova‘) Dare sate SAERVO Ge) RBG, aver; 1200 Pie Bae Poros nen | HEART ca sorveecunnown, Cotezade Soriner— FIBER “Tie, ns. pum; fpXHDO-TV can ane: Mscvee: m0%0 STRBIV co) auc; rye Peters: asnsze Pieter") cast ice shat TORRY (0) Spc: Petry 383500 IXRMASTV(*) 11/58 Uneaows Sar GS Nc, anc, Dat: Hoan, 00 a SEE me cma EEE Swe mae GE cu years HEE SOMES, saan | ESB cs SE oy wa aye gg TIERS GCAO ee ae np SALE wns aon | ge Tm town wstr ye wua1/ts-Vaknown SSWRTHCEY (8) ABC: stuart: 188000 Wamingoe PAVDEL-TY (2) NBC, Dum: Meeker: 3005 DISTRICT OF COLUMBIA Pineatery (2) aBc; Kae conse WOK-TY ey Savaetakaow op Wresry (el acs ne Sper Sn: es500 Eiger Yolo. i i Bh ” Viaiuington aetropolitan YW" Corp. (20) 10/21 “eran 3 WEGT (33) 12/2/53-Unknown SWEARSTY @) ARC, CBS, DuM; Holingvery: PRA Gs) Young S'WSUR-TY (38) ABC, CHS, DuM: Weee: 124000 WAVE fin ‘Avery-Rnodel WareSprine 38 eR, age, wanes anuacinie SHR a es tate esos SWALD-tV 110) ABC, NBC, DuM: Burn-Sinith: (ory WLWA Gy Aber croney si tot Ewaxtev (3p) ElSacr (8 NBC: Petry: ea, Api SNEIBE (anc, wac, Dust; Boltingbery fs waDW-TY (12) CBS: Hesdiey-Reed; 110000 WREL-TV (4) CBS; Hollingbery; 65.592 | Sie av, gp ABC, CBS, DUM; Avery » WRISETY (a) WC; Brena; e202 SWRA TV (0) Weed PMAOE EY an anc, cas, NBC, DuM: Averr= WSAY Inc. (3) Lnitial Deciton 3/31/34 ‘mwomaevlet— ‘WOT (@) Stars National; 12/20/89-Spring "8 BOI (2) CBS, DuM: Free & Peters; 39.75 HIDO-T (7) ABC. NBC. Dua Bair: 38400 a ibe (3) ABC, CRS. NBC, Dub; Gii-Perna; TEWERATY (6) ABC; Holingbery: 9/2/89-0m- Beer (St ase, Mo PRUE SO ABS eRS bunt: macio To Repro lgamingon— SPUN C5) Mecuvra: as3240 SMEG Wate CaS ABS vaknown Teme 78 cuca ERECT Logon arse: ae PSUREEER EY varseanine EHER a tuted: sane ESRC oun some me ae |” ESA a Uae tse | ERE axe, wna: me ERECT (2) ARC. EC, Dum: Perry: 3600 SMa (SABE Cae Du CBS Spor Sie MOBS-rv ao) stars National; e2/9-Spring | PWBae-rv cen anc IG NBG. Dus; Free & HE Tit Bee ort Lauderaate SABRE -rv (cas, ABC. WBC, DuM: Bla Begum Cit, ERBRHT aac, nec; notngvery: anace Were (oh lveraebaesown ac TV (24) ABC: Rverett-MeKinney: 3600 PeNELE Ga) wiaes-vnknown WSIS Gx) anc: wainer: soo SSIBRErv ca) cas, wae; meadiey-nee; SRE oP Bectnn nee eee ay WATIONAL Broapcastine © TeurcastiNeGOING UP on the fist lif'sab being vied inthe contruction of th 19 for WFBC-AM-TY Greenville, S. C., or ral manage Wilson Weorn, WEEC-AM-TV as WFBC-AM-TV president, and Sem Hook Quincy! (tannibal, Mo) — SWgEC EY GOB wc; avery-tnodet: »HGHGA:TY (7) S40 Hannibal, Mo, Resktors— SWRA, ene ena ait ‘ogi and (Davepor. Mina) — sats STogRyY (0 ABC. c, Dult;Avery-Knodets ‘Sprnatele— PEE OOS COM et Btn MET tat atBSagp® PM Keone: mrt E'WEIV (2) ABC, NBC. DuM H-R: 20,108 vansvaiet— DAIST (go Nac. Dum: Ro vase EERE yeep mae: ane Enrignigy i? AB: G8 Bc Bak bonne: TTY (0) See Bloomington Tatayetet PWEAMETY {80 ABC. CBS. NBC, DUM Rem “WDUSR sy NBC! Bitrse-Uarnown ‘WHAY-FY (32) See footnote (6) SWSBISTY (a4y CBS. DUM; Raymer; 08.78 FG anc, CBS. Dum: Boning: 14367 SSN? UPASE CBE am: rome oe AC, Dud Venard: si88 Rig 9 age ‘ater a8) Dayenpery ote Ra Ta aon Broapensring © TELECASTING PESETT,ane: neuer: ame RBG SS Ab TL Bln co ERE Y anc: Pearvoa: «2.100 ERELSIG co cas. Dua weed; 112572 ER fn 1/0/2-0nknown SI Ci) hc, AB6, De Hoingbery 130450 5 Rirry‘(ay ABC eB, ult, ater 18 gigas Benge SHEET Bonne SYEIVT (2) CBS, DuMt; HR; 180.82 “Rac cm) 12489-vennown S'KOAMCTY (7) ABC. NBC. DuM: Katz: T5118 S'RIW.rV an anc, CHS, Dum: Capoer Si SIEAICE-ry (20) ABC: Houngvery ‘Wistd Ry ‘Cord. Sr inkl Decteion 8/0/56 | KENTUCKY Atenat WETY (GH) Petey; 8/1482-Uaknown Henderson? (Evanctii, In) | ereter io) CBS! Meeker: 65.38 Wank (8) Tig?) ABC: NBC, DUM: NBC Son! LUopew, (ee US an. 35 Alexandtat— PRAUBTY (6) weea Seton Rouge PARES Gah) ac, cis, wc, Dum: Youns: WERE (2) Wotingbery: /20/5%-Mareh “35 TLETTY (1m Ramen 936/88-Tune ss INSET 8 yieaiaiades REE EKG Uh Cad Abe Baia! Youne; 20.00 "EEE greene a, om un Tom pee: ups sary ae Be ik kickakes TBE anc cana ne > wTWo (2) Venerd SSHErv un Dunc wreetatrcnney oan Sie pARG,, BG, $B5,PM: Harrington, rerun ‘Won (55) See footnote (0) THE SPOTLIGHT'S ON WEHT IN THE EVANSVILLE MARKET FIRST- Anyway you MEEKER TV, In. ADAM YOUNG W EH T channel 50 January 3, 1955 © Page 81Pe em ER nes Wg danse ie a WIBOCEY (17) 1/14/se-Unkown SWBOE-TY 18) ABC, Dun: Burn-Smith; 4.100 ‘tar Piatra) SSP ETD wamer: wes WBE (0) NBC: Free & Peter Wonrery on tis/i-onkaown ‘Wapw (a) 8fa/s3-Uimown WRACATY (1) ABC, CBS, Dub Hm; 1250000 Brosktont— WHRRCTY (62) 1/20/50-Uatenown ‘cambridge (Boren) — Swag 1.280000 ants Rverete-Mekinney: Springtid— MEYNATY (68) CBS, Dua Branham; 160000 EWWLP (an ‘ABC, NBC! Hellingbery: 16000 WAASLTY (20) Foros; 8/9/89.Unienown, PS HWOR-TY (10) ABC. Dub: Raymer: Oolt Battle Cri — "WBCH-TV (6) Headey-Reeg; 1/29/8-Un- Bay City (Acne, Saginaw — SEA ATV GS) NBC, Dub; Headley ness; SWWEY Ua) ABC, CBS, DuM; Weed: 62410 "WBID-TV (en) 11/19/53-0nnown, > wame-ry (3) cmey sats nusao Wervs (a) a/Si-Uniiown pe wwgerv fo Scr Hollingbery, 1.986.000 Swavzsrv fy Aber bla 100 ECKLW-IY (9) See Windwor, Ont ast Lansing — Seat (a0) "WORT (12) $/12/04-Tarly 38 Saat "ABC, NBC, DuMt Kate: 000 Waren ds) Wisconsin EATRESTY 9) anc. cs, NBC, DuMt: Averr~ SABE rv con anc, Dane vert sekinney: a willry (6 anc. cms, Nac; Pewy: aas73 MREETE @ ariseoninown DYER Gy sarai-vaknown SAGER SEP GIABETEBS! Gun-rerna: 140.000 ‘Traverse Cityt— S'WPBN-TV (1) NBC; Holman to Sagar (6) ac; Pearson: asset ‘Dulutn (Superior, wi PERDAL-TV (@) ABC, NBC; Avery 2ode; 74300, WEL Gb Ske Rome to SEE vse "REYBCEy OS Baht Her: e/vesssoyss = WCCO-TY (0) CBR! Free & Peters; 69000 Swren-tv (i ABC: Bir; S008 STRROC-TY cao) Nac: Meeker: 306 St, Paul tnneapat ‘ety i) NBC Pte; 1,90 Pigs itormation tp toring escort Page 82° January 3, 1985 FOR THE RECORD. "assoc, Ine, (1) Initia! Decieon 7/1/84 Nene (4) Mocuivre; 1/a8/s¢-Barly “85 Boltagvery: {ire eRe a gto EEUOATY (30) 278/8-Unkaown SHOMOTY (ABC, CBS, WBC, DUM "ACY (1 See foctnote (e) Hapnibalt (Quiey. 11) “ty ‘os See ray, is Jeter Cityt— TKRCG (1) s/0/4-Unknown ESWAE-TY (12) CBS: Venard: 81.270 Kanaae Cit— E RGHeoTy (5) OBS: Pree’ Liat | ESBREEY (oSRBc!" Hasson mirtier a TVO (3) 12/e/tS-Unknows SSGREEEY cp cms. bunt sender Reet 11888 EMBERS (0) 100.000 CHRBST PARE, cas, wc: wBC Spot Sie eh a ere SSESay () Pearon; 9.000 FESS wasraines PHBE op anc, cas, wc, Dub: Headley: SHREETY (8 BPW ate atven, SREBRIV ty cas, anc, Dun teasey-Reed: | aut iv, (3) ABC. CBS, NBC, Dust; oil sagt a wn PRGB ay ge anc, cs, Dua: Avery xoo- xiSk IR hay TOMY @) ABC, cos, Dunk Petry: a. EMOw-nY (0) NBG. DuMt Bn aba EERO avare-vnknows Meeker: Hepgercat TRERITV (2) Pearson st/anss Las Vague SIKLAS-TV (8) ABC, CBS, Dun; Weed: 1h442 PREY, © ABC. CBS, NBC, Dunt; Peeron: New BAMPSHIRE *Wieha-rv cas) 2/88-Uaknown Mapepester— ERIMER‘TY (0) ABC, Dunt: weee: 13 ee, Washington — Pnctw (8) Se Foland Sorin, B00, ‘Asbury Park Swat (3) 100 Adan Ci OER aS “1a Sakon” “WHEDNEY (17) 3/24/8-Unknowe ewan (Rew York City — SWATV Ga) Petry; 4220; ‘New Brunawickt— “Wen (a) 19//82-Uenown SROAT-E (7) ABC, Dum Holingvery 50.000 EoB-TV (8) NBC: Branham: SLN6 EXGGMeTy U9) CBS; Weed: 61/6 Rowwellt— SRQWETY @) NaC, ARC, CBS, Dun; Meeker; Bai ‘Albany (Sebeneetaay, Teey)— WPTR-TV (3) €/0/68-Unkeown > WROW-TV (a) ‘ABC, Dah Bolling; 125,00 wena (8) CBs: Bint 19,00 rv. (17) Tau/st-Umeaows Bingnamton— MNBF-EY, 42) ABC. CBS, WBC, DuM; WIV (46) 71e/s2-alenown WINE-TY (a) s//stcUarnow Buta > MBIT wc Partone; SESia UAE cate: > waUR-av' (i) ABC, CBS, NBC, Dune: IR; > WGRERY (2) ABC. NBC, DuM; eadey-Reed: WAVE 2) 1/2y82-Unemown Ccecthage (Watertown — SWoNY-TV'() ABC, CBS; weed 'WIVE (2) See footnete (e) gent WHCU-TY (20) CRS; va/so-Unxnown WIET (0 1/483-Unknewa ington— MERE TV (0) ABC, CBS. NBC, Dum: Meeker: ake Placid ‘(Ptettsbure)— New York— TRE S Ac: ree: 00 Tee cee A oem ‘WATY (13) Bee Newark, Nd BRE erica, EMP om wy veknown RSE gata ie) ABE” CBE Eohina: a. Schenectady (alseny, SUEY GEE WE paw, me st pga STH ape. gns pats aes oe fe Ee aioe SNHRY, (0 ABC, CBS, NBC, DUM: Cooke: "ao mm NORTH CAROLINA Asner SWISE-TV (2) CBS, NRC; Relig: 22500 = WLOS-1V (18) ABC, DuMt; Venard 27/900 Chapel Br WONC-TV (8) srousa/use cnarotte— WAYS-TY (28) ABC, NBC: Rowing: ses EWBIY gy cos) ABC, NBC, Duit; CBS" Spot FWEYD Gl) ABC, NBC: Headley-Reed: 19,009 Payettevtlet ‘WHLB-TV (8) 4/13/4-Uaknown Broapcastine © TeLxcastino"WV (48) 71/84-Unknown PORE RAE RR, PE Recon orwerae aa a alee > MAGI, ABC, CBS, aM; Avery | asingtont— ‘North Catalan Tv Ine, (1) 10/27/54-Unkenown widaiogtont— SMERD-TV (8) ABC, NBC; Ww Wri (9) 2/7/64-Uaknown hwasscrv (2) NRC; Headhey-Meed: 245185 = WrOR-TV (26) ABC, Dan; HR, #1200 [NORM DAKOTA, 360 EYED’. g), GBS. NBC, DoM; Hone, error TBA Ty) ABC CBS, BC, Duats Free ae Grand Forkat— RNOX-TV 0) 5/10/84-Uaknows, toott— PKGIEZTV (19) ABC, CBS, NBC, Dunk; Weed: Valey cay) — SHERID-TV (0 CBS; Weed: 15.000 PirAice-rv (4a) ABC: Weed: 114008 Ashtabula SWicA-Tv as 25000 canton — “Trlsthige Telecaeting Ine. (2) Initial Decision Thais SWC 0 200 S Woro-Tv (8) ABC, Dub; Branham; 24100 Hee ecu se, WOSU-TV (#34). 4/22/83-Unknown comer cracetenaee ioe Dayton PMrO-ny (2) CBS, Dub Hongbery; 65.390 Eo TS Tee PRED TD SCTE ler we nn nat EEOC ca a8 nwwm = SOS (BRACE CAVE an te Fei ay oak | eto WMAC-TY (2) Petey: 9/4/82-Uaknown Steubenville (Wheeling Siwervery (e) cas! SWERR-TV Gn ABC. CBS, WMC, Dunks Ket: | WHOHSIY (10) 20/0/54-Uninown, Youngstown— Wirncy (an WRC; Hendtey-Read: 14,0 ENayctv “in ABC, “CBS, Dutt Raymer: | WIRE Fy, ABC, CBS, NBC, Dum Pear~ $f om ane; vous an Sv an anuseonnowe Eno) ARC, Pann tees SRSwOvrv (7) Dum: Pearson: S480 t Oeahome City— PR (13) ABC, IBC, DUM; He ena (By ixasevnknown Mesrore— : APxBPG GPS WBC. Dane: Monee "ROR (12) ABC; Honingbery: 1719/84-9/1/58 KQIN-1¥ (6 ABC, CD CBE Spot Sa! 0- > RETY J ABC, NBC, Dun NBC Spot sas orth Bane TY Ine (2) Initial Declan 8/84 NEBLAErv a) 9/20/89-Uninown Antentownt— PeEnee TY en Avery Knodel WaCY (Gn) Weed! 82/5 Unknown STWEBG;IV cw) Asc, CBS. NBC, Dude: Betmiehem— ESIEEY oy wc: mente: SWC con ave. Dont mente ment ais Fiicu an ape, wae, punt Petry: 208.00 Warusry (any 1a/i/83~Uramown pe WSEE (3) OBS, DuMts AvergcKnodel: 8200 Farrar PWensry (2) rorjoe Embry (os CBs; Bouin: econ EAWHPA'Yn) ABC, Be! Measiey Reed: 100002 “WAZLOTY (63) Moener; 12/14/82-Unienown WARD co amc. cas, Dun: Weed EMyAg.yY (ABC, CBS, NBC, DuM Kats; SWgAETV (cas, wee, Dust; WHER cay arrasctoknown, ‘WLBR-TY (18) See footnote (e) ew Cale Sash verte bektnney: Pitadeipaie— EMCAA uo ens: ons spot se: 1st © WBS Bey laf Soraiaa nae WPTE (3) NBC! Pree de Peters 1870518 Pieabureh— FABEMG) BS, wc, Duk; Dune Spot Ste: ae beak zy VHF CHANNEL EJ MANCHESTER N. H THE BEST SIGNAL—AND LOCAL COVERAGE FROM WITHIN THE MARKET 9 out of 10 New Hampshire counties... PLUS—Coverage of north- ern Massachusetts—Lowell, Lawrence, Haverhill, Piteh- burg area PLUS—Coverage of south- ‘ern and eastern Vermont PLUS—York County, Maine Total PRIMARY coverage REPResenteD 113,825 TV Fomi 235,063 TV fami 13,200 TV families 19,250 TV families 381,338 TV fami 4 Million People Live in This Area> ween TELevision oe =a UST cece BRoapeastino © TELRCASTING Tannery 3, 1955 © Page 83MEizry «2 Amc, NBC; Headley Red: SE WHUMATY (en) CBS; HAR; nIRATO Ria arama EAPYE aS therettacisney: oat ‘Sharont— ‘wSHA (0) /21/4-nknown EWaaea (t “ASG Bae "Asti row: ‘iat rataeport— WRAITY (9) Everet-Mextiney: sie. 7 acon ace EMMESRAY dS} Bat voaaet alee E'WERSEY a anc yg Dae eos: a4 ERO? dpi yPissvikcows (ee. PWRINETY (40) CBS; Headiey-need: own ona rv (08) a/s9-Unknown SWESEET ce) apc, cus: Free ae Peters: a WORRErY 2) NBC: H.R; 198.00 SREOSTY cs) ABC, DuM; Headley-Reet: » WIS"TY (10) NBC; Free & Peters; 123542 TORT (er) CBS: Raymer: 61.500 ESPBW fo Apc, CHS; CBS Spot Sie: s00000 E Weve (i) Ree Sa eck ato SPEBERY on cus: monnaderr: way soum DAKOTA apa cr "Black Hills Beste. Co. (2) 1270/s-e1/35 = RELQ:TY (i) ABC, CRS, WBC, DuMt Raymer, ‘revwesseE, Cchasancoes— S'DERTY up) anc. cas, rnc, Dus: Bran. hy ty toe. (3) Initial Destin 5 Jegaent HEE Ty 1) Burn-smatn: wra/ss.arss sonra cee rmaa ag) Re cms SARA anc. rnc: avery sends: 85.810 3a cc Pearton, Memphis SMe? (SBR ull: “Branham: 3 EEE vt ic Wevadoatne en ee ESP oa at spas mee SHAKER MES! se: a.m BES nema toring ar Ee ieee Pome yr Page 84 © January 3, 1955 SREB @) anc noc pat: Fee: sa 2, 6, Dent: creel ‘ARG, NBC, Da: Young; 71800 ‘ont Beng: Co 8) ta Decision 0/17/84 “Sek 5 Bea Tf SOE REE EEE, con PERE? WOE PT ae: > RTSNETY (9) NBC; Holingbery: ans FWRI co ac, wwe: ree & ree: Nii on wmneaniroen | SKGUL"rY an) cBs: cus spot Sis: 878000 romani nate ene. awe Cade we SSR) 2)°Ewrss-onenown | SREVE"GS) orice: w.000 PRREB ry cup, Ang, 39g: paren: ae | PRSUR RY Wa Sid BANE AVy noc: Servo-rv (3) Kate: 97/0-Uaknown RH 0) venus /0/s-Uaknown ERE o.com ry rat a | SCiétiea 2v Co, (7) Initial Decision 11/18/94 SRR) cos; metre; snso0 EEE peter enemas REY SS ere rity co wees ner: ame eae TERE in as, vera ee | BREE 9 1 seanger: ao PRE EEE AB rare ame IE am ges totzote oe Pearson: TEENG-7y op 4B¢,Dug Raymer: ono TANSEY Oi) Wo PUs sae ce ree Bronte Barger, MeAlten)— 88S DOG BES PROVO-ty (11) 1/2/8-vaknown PRS YGLg2, Date cas spot si: wrase re ‘BB tao ome EAGrY (2) ABE! Rallaatene “eesntrie ae ee | moma Denies — | BRE an anc; cures ise PREESIE Tne, Dune, averynode: SRIUAPAP anc, cus, nec, pum; Peso; west BRBRENG om anc, cas, ut, moxie: ewport News ESRC ta) wanker su; Petry; Snsmt fay eyzaecttaknewn amt) PAB a0) Asc, rac: Avera SIRE Tin cms, as Fore: os i.ry a wretnenown STNG TAR ee ARG: Bite 398300 F Beatty to SE Ae, FEES enmeomonwn cee EERE i es FRGOWEE Biers, x, vs clare, cheng: saa "RVANSIY can Boling: 9/8/5-Unknown SERMGre can amc, cms, xc, Dum weed: weer vena SNRGSTY co) ate: 1/294 courier owe SWERSV cy ABC CBS, Dun: Brammer: me WRRACTY (48) ABC: Weed: «120 SERV (2) Branham; 2/17/4-Sprine ‘38 ENEIBBSV (on) apc, wee, buat; Gul-Perna: | SEERESET cy ane ayae, pun ate am, PMOAY-TV CH) ABC: Weed Pero ABC, DuM: Forjoe: 30,000 | REA GY AE eegerre m Pa (13) ABC, NBC, Dub; HoDingbery: ree em PY dal eee ae: SVEBE"G) anc, cas, wac, Duat; Raymer: WHE cay 129/8-0eimown Sear cay EET Wh con. nesazet, ape HEA ig ae BE SAininv TV" (it ABE, Wc: Venere: 118.000 tee | Fae 2 CBs, Roweasan: ame "Barn, Righter & DNRC wT pat reer ESIRRG ru ca anc: cere care Sy aaa FEAG-TV (7) ARC, CBS, WBC, DuM; Meoker Chepenner— SREECTY gp anc, ons. no, pu: nouine SSPE 2, cas; wees: SHEA thi RBcy Bait Anil towty sis olga EPLP Ane, CBs; 1/19-Unknewn BRoancastino © TaLzcastineERGEAAY dh Abe, > WREST dP Shs: tater-amertean: 4.200 PERE G) cc; an-cunade, Weed BEEN coc: aati Rep, Youn 199 Maguiidbe Ramin Outs ERGRSES Ot coc, cos, wee; an-camee wi BS (BP: aucune, weet PEEL GB marar: tow emit Panicle, 5 NBC: ANl-Can- Rinouti, Goel Sera Goce csc Fiery "Cac: au-canade, weed; 12000 Gand, SR Baie FO * . 3 ce, MC, DuM: CBC: Vancouver, B. Ct SSSUT Gene coc; omm0 Winaeor. Ont. Detrat. Mien) — CREW-PY ie) CBC, Dust! Young: 1.23505 UPCOMING JANUARY 4p, 34s NOAA Ty Commitee meats, Hotel New nga oe es pp! Eoneton, ge ae CURES, Hernia ame, Furithings ar Stn. 11; RAB Clint, eckson, Pia ‘im 12 MAB Cline, Birmingham Alu ‘en 15: RAB Cite Attunta Ga, RAD Clini: Aururt, “Rivard New York Tuent ComPowert “award. beans Se, ea ness Jans ib: Pret mesting Broadcast Advertsing Ghee ay EPSP ED Bol SRA Japa az Thin Anal etal Agvertisiog Con “ference. Sheraton Hote, Chicano. Jan. 20° AB Clini, Chatanoogs, ean. San 2: BAB Clint, Nashville, Tenn ‘Ing 25 MARTH Rao Tv Boards mer: Genera) Garver Commitee teeeuhe Helped "Biads "i Scei ce outaaliam, Use Geog BRoADCAsTINO! #. TeLEcasTING Advance Schedule (OF Network Color Shows cos-tv Jan, § (10-11 pan): Best of Broodway, “Arsenic and Old Lace.” West inghouse Electric Co. through MeCann-Eriekson Jan. § (9:30-10 pi): My Favorite Husband, Seninons Co. through ‘Young & Rubicam. Jno, 12 (7:30-7:45 p.m.): Doug Edwards & the News, Appliance & Elec- tronics Divs of Aveo Mite. Corp. through Earl E. Ludgin & Co, Jan, 15 (12-1 pmm.): Big Top, National Dairy” Products Corp. through N.W. Ayer & Son Jan, 20 (8:30°9:30 pam.) Shower of Stars, Chrysler Corp. through MeCano-Erickson. 1v Jan. $ (77:30 pam.): Norby, Eastman Kodak 'Co. through. Walter ‘Thompson Co. Jan, 10 (8-9:30 pm.): Producer's Show- ‘case, “Yellow Jack." Ford Mo- Jan, 15. (9-10:30 pm Presents, “Naughty Marietta." Oiésmobile Div, General Mo- tors Corp. through D. PL Brother & Co. Jan, 19 (7-7:30 pam.): Norby, Eastman ‘Kodak Co. through J. Walter | ‘Thompton ‘Co. Jan, 26 (7-7:30 pom): Norby, Eastman ‘Kodak Co. through’. Walter ‘Thompson Co. Jan, 30 (7:309 pm): Max Llebman Presents, Susbeam Corp. ‘through Perrin-Paus Co., Hazel Bishop Inc. through Raymond Spector Co. reat anne eR rae oe Saye carters Anan, Clemton House, Clemson, gan eA Cite Rall rn dewrnte? Koneral feel ie ion, New Yer Just off the press! TELECASTING MAP TY STATIONS THROUGHOUT UNITED STATES AND CANADA, Ne Locates television stations by city, Network routes over-printed, indicating existing and planned coaxial cable, as well as that portion equipped for color. county and state. Designed for sales planning, this 28” x 42” outline map may be used for presentations, visualizing mar- lets, charting sales territories. Printed black and blue on 70 Ib. durable white stock. Single copies, suitable for framing, $1.00 Quantity prices: $450 850 20.00 37.50 70.00 Order now! BROADCASTING TELECASTING 1735 DeSales St., N. W., Washington 6, D. C. Iaimary.3,- 1985 © Page 8S— editorials: Old School Ties 'HE most enlightened kind of self-interest is manifest in CBS TIne’s decision to contribute funds to colleges and universities, from which executives of the company have graduated. Such grants ‘are bound to serve CBS well in its perpetual objective of obtaining and keeping key personnel and they are certain to be welcomed by private schools which more often than not find the going tough in today’s economy. ‘News of the grants will circulate among the private colleges and universities of the country, including those which did not receive the first contributions which were announced a week ago [BeT, Dec. 27}. The impression will be spread that CBS is a good place to work and hence the company may expect to receive applica- tions from many bright, young graduates, Needless to say, those executives in whose names the grants have been made will feel an understandable sense of pride as well 25 gratitude toward their company. 1 is a commendable arrangement in all details and one which ther companies in broadcasting and telecasting might well con- sider adapting for their own purposes. Sweet & Sour HE FIRST lesson one learns in broadcasting is the lock and kkey relationship. There must be the transmitter and the re- ceiver. One is worthless without the other. Broadcasting is the ‘art. Manufacturing is the industry which produces the sets the public buys to receive programs. Broadcasting is regulated. Manufacturing is not. Therein ties a vexing condition in television and one that blighted radio before there was visual broadcasting. ‘The FCC sets the technical standards for broadcasting. Without regulation there would bé chaos in the ether lanes. Broadcasters ‘must_meet predetermined standards of operation. Transmitting equipment must be approved as to type by the FOC. Stations must ‘use safeguards against spurious emissions. They cannot deviate from assigned band-widths. They may not use less than authorized power (or more than specified in their licenses) without specific permission. Standards are rigidly invoked, ‘The manufacturer isn't inhibited by any Federal laws, other than those which apply to proper representation of products. There are no standards. The manufacturer produces goods that bring him maximum return in a competitive market, except for the custom- line producer who caters to the fastidious and the elite. In radio, as more stations took the air and “dx” or distant recep- tion went out of vogue, most manufacturers began down-grading their products. Prices went down, too. But simultaneously, broad- cast stations were transmitting better and better quality signals. Powers were increased horizontally and the FCC cut down fre- ‘quency deviations in keeping with advances in the art. But the pubiic didn't benefit. Manufacturers cut quality as transmission improved. Fewer tubes, smaller speakers and less meticulous pro- duction cut prices, but increased earnings. Broadcasters complained they were sending it “sweet” but it was coming in “sour.” Broadcasters detect this same deplorable pattern in tv. As st tions go to higher powers and improve their signals, many mar facturers are cutting quality. They are dropping out tubes and circuitry where they can, A single short-cut means literally hundreds of thousands in savings for a manufacturer. Thus, telecasters contend they are not deriving the benefits of their new investments and their improved transmissions. The ubf broadcasters have been particularly vehement—and for good reason. But the big problem lies directly ahead in color tv. The put ‘was told that with “compatible” color, the black-and-white picture ‘would be of 2s good, if not better quality than ordinary beand-w transmission. That i8 not the case with the down-graded b-and-w sets now being sold at supposedly bargain prices. The picture gets progressively worse with distance from the originating point. Some stations have been forced to cut off network color because of com- plaints of inferior b-and-w reception. Some of this blame, we are told, resides in the relay facilities in remote are We do not advocate Government supervision or licensing of manufacturers. There should be no interference with free, com- petitive enterprise. ‘Manufacturers, however, should take pause. There were sug- Page 86 © January 3, 1955 {gestions seriously considered by the Senate subcommittee on com- ‘munications (during the ubf hearings last spring) that manufac turers be “licensed.” It is no secret that there are FOC offciale ‘who are searching for legal means of requiring minimum standards for manufacturers, to assure the public of the service to which itis ‘entitled under allocations evolved to provide such services. ‘Manufacturers have a responsibility to the public and to broad casters, too, even without regulation. Their business is dependeo ‘upon that which is broadcast, Before the public steps in, probabl through Congress, it behooves the Radio-Electronics-Televisio Mfrs. Asso. to move voluntarily toward acceptable standards for 2 types of receivers. For the recalcitrants and the non-members the good offices of the Federal Trade Commission for a tradi practice conference could well be invoked, Markets on the March AST WEEK BeT published the frat in a series of market stu designed to show the buying power of individual areas. ‘This first area study, dealing with Georgia, had been preceded by ar earlier resume of the "New South” [B*T, Nov. 15} ‘The state of Georgia is a center of industry and agricuiture offering to the advertiser and the purveyor of goods and services an important source of business ‘As the economic structure of the nation changes, new industriet and expanding agriculture are appearing everywhere. Important ‘money is appearing in places where litle could be found a few ‘years ago. The true story of the way people live as they earn theit livelihood and spend their money is best learned both by exploring the main economic arteries and tracking down smaller busines! streams to their source. ‘These studies are presented in the hope that those who buy and sell may become more familiar with areas of America that lie beyond the confluence of the Hudson and East Rivers or out of sight of Michigan Ave, In Front at Last \/OT that more evidence of television growth is needed, but IN is worth iterating that 1954 was the year that two ty network: passed Life magazine in the race to be the biggest advertising medium [BsT, Dec, 27). Gross billings in January-October of 1954 (the latest figure: available) were $117 million for CBS-TV, $100.5 milion for NBC-TV and $91.5 million for Life. In 1953, Life was the bigges! medium with $109.7 milion gross billings. Considering the “product” of these three enterprises, it is + wonder that it took the networks so long to overtake the magazine Life comes out once 2 week, has much smaller circulation that 4 ty network, can be read thoroughly in a few hours, Either CBS TV or NBC-TV is on the air many hours a day, seven days : week, claiming the absorbed attention of millions of viewers. O: performance alone a television network deserves more busines from advertisers than any one magazine. Broapcastino # TeLecasriNeIt's a FIFTH that's FRESH IE YOU'RE THE ANALYTICAL TYPE foal foriiee =. 0. 75,790 Witores. - . 44,626 Revsi Soles...» $284,080,000,00 £6! ... . . $350,000,000.00 Popilaton ©... =. . « 387,000 KRGV-TV Chonnel 5 NEC THE VALLEY’S MOST POWERFUL TV STATION KRGV 1290 on your dial NEC 5,000 Watts TON THE VALLEY'S PIONEER STATION J ANE AN AM-TV NBC AM-TV Complete Coverage of the Lower Rio Grande Valley channel anne! Es