Vinayaka Mission University, Salem

Swami Vivekananda Collage

BUSINESS COMMUNICATION
BBA I (Distance Learning
Program)

Name:- Sameer Narayan Murbadkar

Professor Name & Sign

Student Name & Sign

____________________

____________________

COMMUNICATION AND ITS SIGNIFICANCE

STRUCTURE
1.0 Objectives
1.1 Introduction
1.2 Meaning of communication
1.3 The communication situation
1.4 The communication process
1.5 Objectives of communication
1.6 Significance of communication in business
1.7 Summary
1.8 Keywords
1.8 Self assessment questions
1.9 References/suggested readings
1.0 OBJECTIVES
After going through this lesson, you should be able to Define communication and business communication.
Understand the process of communication.
Explain nature and significance of business communication.
1.1 INTRODUCTION
We are living in a world which is totally networked with
communication. With the advent of fast technology, the world
has become a global village. The information sharing among
various groups in society at national and international levels has
become very smooth,