TransMenu

Position Description Grids

Position

Maria: Chief Operations Officer (COO)

Main Goals

Reduce the whole cycle of operations to 3 days

Minimize number of people that the customer needs to
contact to make an order to max 2 persons

Strategic Tasks

Maintaining & improving execution of all companys

processes
Handling of companys relationships with main partners
Increasing cash flow & reduces costs

Tactical Tasks

Planning & drawing of processes of people in the team

Ensuring compliance of processes of every department
in the company / every involved entity
Maintaining relationships with main partners through
regular feedback meetings
Reviewing of process diagrams; trying to diminish
bottlenecks
Conducting of cost-value analysis of processes

Guidelines

Using standards of Business Process Management

Registering of all partners of TransMenu

Position

Pauline: Head of Marketing & Sales

Main Goals

Increasing Sales by min. 10% per year with a minimum

margin of 30%
Acquiring of 10 new customers / month
Opening at least 2 franchise business subsidies per year

Strategic Tasks

Planning & Conduction of Marketing Activities

Evaluating of Marketing Activities using KPIs
Planning & Conduction of Internationalization Strategy
Maintaining & evaluating Key Partnerships

Tactical Tasks

Determining of Marketing objectives (KPIs)

Choosing of appropriate Marketing channels
Designing of Marketing Strategies & activities
Internal presentation of activities
Launching of marketing activities
Tracking of marketing KPIs
Identification & handling of franchising process
Potential target Country analysis

Guidelines

Representing TransMenus the best possible way to

external environment
Achieving measurable marketing activities result with
rational amount of resource use

Position

Pedro: Head of Customer Service

Main Goals

Assuring customer retention rate of at least 80%

Take customers feedback into account
Conduct 1 monthly internal Customer Satisfaction
meeting

Strategic Tasks

Maintaining and improving Customer Relationships

Being the middle man between customers feedback
and the company / Face of the TransMenu
Internal Updating of employees on customer service
KPIs

Tactical Tasks

Planning and conduction of customer satisfaction

surveys
Conduct meetings with clients if necessary (customer
dissatisfaction)
Planning and conduction of Customer Satisfaction
Meeting
Planning and launching of CRM programs

Guidelines

Representing TransMenus the best possible way to

external environment
Make sure TransMenus employees maintain a high
standard on Customer Service wise