Sexism: that system by which women are kept subordinate to men, is kept in

place by three powerful weapons designed to cause or threaten women with pain
and loss (Pharr 163).
Femininity: The aspect of the female sex. Clearly, differentiation between strong
and weak, powerful and powerless, has been a central defining aspect of gender
globally, carrying with it the assumption that men should have greater authority
than women , and should rule over them (Hooks 657).
Masculinity: This is the definition that we will call hegemonic masculinity, the
image of masculinity of those men who hold power, which has become the
standard in psychological evaluations, sociological research, and self-help and
advice literature for teaching young men to become real men (Connell, 1987).
The hegemonic definition of manhood is a man in power, a man with power, and a
man of power. We equate manhood with being strong, successful, capable,
reliable, in control. The very definitions of manhood we have developed in our
culture maintain the power that some men have over other men and that men have
over women (Kimmel 86).
Objectification: Treat a person as an object. Women are treated as objects in
music videos. The goal is to get the heterosexual male or the viewers attention.

Music videos were created to deliver a message of what their music is

all about. The most important aspect of music videos is the visual
imagery portrayed in the eyes of the viewer. This has become an
influential factor for many young adolescents, reflecting majority of
our young culture.

The image sex and gender roles portray in music videos provides a
misinterpretation and affects young adolescents.

Although there is a variety in genre, its intended audience, and lyrics,

majority of music videos contain a significant amount of sexual
content. This image idealizes the American view of sex and gender
roles. A male must always hold high powers.

As for females, theyre driven by the male sexual desire. The womens
body is always exposed, as opposed to a male is rarely who exposed.
In those music videos were women are objectified and their bodies
are exposed, the intended purpose is simply to please men.

A females sexuality is often defined as: always desiring sex, available

for any man at any place or time, or will engage them in anything in
order to have sex.

In society, often times we are told beauty isnt what lies on the
outside, but rather whats in the inside. If this is how it is perceived in
society, then why has fashion become culture? Majority of American
women spend so much time and money just to fit into a social group.

Women are often perceived as passive objects.

Most importantly the aspect of women in these videos is their gender

roles and their sexuality. The use of the heterosexual male fantasies
isnt only used for entertainment, but rather a crucial role in shaping
attitude, culture, sexual relationships, and gender roles.

The influence the media has on young adolescents leads them to

believing this ideology of the value a woman holds. Music videos
portray the image of destructing a woman. This causes confusion and
many will not be able to differentiate between the actions that occur
in music videos and gender relationship. Violence and sex take a
stand in our society today.

Its difficult to separate sex and violence, because often times women
are portrayed as weak and men feel they can physically overpower
women.