Summer 2014

Canned Vegetables
n=2590
2500

2186
2000

1937

Unmatched
Number of items

1500

Matched
1000

Mismatched

653
500

63.4%

404

Pre-Audit Matched

Post-Audit Matched Pre-Audit Unmatched Post-Audit Unmatched

Percent Improvement in Match for First Label Products = 25%

Initially, 74% First label products were matched to a National Brand. Now 92%
of first label products have a National brand equivalent match.
46.5 % of post-audit unmatched are First Label Quality
Mismatches:
Regular products compared to organic products
Whole kernel corn compared to cream style corn

Spoonable/Pourable Dressings
n=939
900

795

800

Number of items

700

643
Unmatched

600
500

Matched

400

296

300
200

52.1%

Mismatched
144

100
0

Pre-Audit Matched

Post-Audit Matched Pre-Audit Unmatched Post-Audit Unmatched

Percent Improvement in Match for First Label Products = 30%

Initially, 75% First label products were matched to a National Brand. Now 97.5%
of first label products have a National brand equivalent match.
14.6 % of post-audit unmatched are First Label Quality
Mismatches:
Comparing to outdated products: Example, Kraft no longer
makes Honey Dijon salad dressing.
Western dressing compared to Catalina both are variations of French
dressing, but are completely different products

TexMex
n=579
500

459

450
400

Number of items

350

330

Unmatched

300

241

250

Matched

200

Mismatched

150
100

112
48.2%

50
0
Pre-Audit Matched

Post-Audit Matched

Pre-Audit Unmatched

Post-Audit Unmatched

Percent Improvement in Match for First Label Products = 46.4%

Initially, 61% First label products were matched to a National Brand. Now 89.3%
of first label products have a National brand equivalent match.
49 % of post-audit unmatched are First Label Quality
Mismatches:
Green Chile Enchilada Sauce matched to Chopped Green Chiles

Frozen Breakfast Foods

n=334

350

312
300

Number of items

250
200

Unmatched
181
153

150

Matched
Mismatched

100
50

22

22%
0

Pre-Audit Matched

Post-Audit Matched

Pre-Audit Unmatched Post-Audit Unmatched

Percent Improvement in Match for First Label Products = 72.4%

Initially, 55.5% First label products were matched to a National Brand.
Now 95.7% of first label products have a National brand equivalent
match.
63.6 % of post-audit unmatched are FLQ
Common Error:
Products with obvious matches had 9999 (No match exists) entered in
the system
Several toaster strudels were not matched, Pillsbury is an obvious match

Frozen Handheld Convenience

n=223

250

204

Number of items

200

162
Unmatched

150

Matched
100

Mismatched
61
50

19

57.4%
0

Pre-Audit Matched

Post-Audit Matched

Pre-Audit Unmatched Post-Audit Unmatched

Percent Improvement in Match for First Label Products = 233.5%

Initially, 27.4% First label products were matched to a National Brand. Now 91.5%
of first label products have a National brand equivalent match.
100 % of post-audit unmatched are FLQ (there were no second or premium label
products in this category)
Common Error:
Products with obvious matches had 9999 (No match exists) entered in the system
None of the pizza bites were matched to Totinos Pizza rolls, the obvious
match

Baking Mixes
n=478
450
400

393

413

350

Number of items

300

Unmatched

250

Matched

200
150

Mismatched
85

100
50

65

31%

Pre-Audit Matched

Post-Audit Matched

Pre-Audit Unmatched Post-Audit Unmatched

Percent Improvement in Match for First Label Products = 14.4%

Initially, 83.75% First label products were matched to a National Brand.
Now 95.8% of first label products have a National brand equivalent
match.
27.7 % of post-audit unmatched are FLQ
Mismatches:
Triple Fudge Brownie mix was matched to Triple Chunk Brownie mix

Nut Products
n=915

700

649
600

571

Number of items

500

Unmatched

400

329
300

263

80.6%

Mismatched

200

100
0

Pre-Audit Matched

Matched

Post-Audit Matched

Pre-Audit Unmatched Post-Audit Unmatched

Percent Improvement in Match for First Label Products = 12.5%

Initially, 67.7% First label products were matched to a National Brand. Now
76.2% of first label products have a National brand equivalent match.
77.2 % of post-audit unmatched are FLQ
There was a significant amount of Trail Mixes, a large majority of these have no
NBE
Mismatches:

Party/Cocktail peanuts matched to Party Pack of peanuts

Frozen Pizza
n=314

250

227
195

Number of items

200

Unmatched
150

Matched

119
100

Mismatched
87

50

88.5%
0

Pre-Audit Matched

Post-Audit Matched

Pre-Audit Unmatched Post-Audit Unmatched

Percent Improvement in Match for First Label Products = 36.3 %

Initially, 33.3% First label products were matched to a National Brand. Now
45.4% of first label products have a National brand equivalent match.
73 % of post-audit unmatched are FLQ
Ultra Thin/Thin and Crispy pizzas do not have an NBE
Mismatches:

Deluxe thin crust pizza was matched to DiGiornos Supreme Rising Crust Pizza

Refrigerated Juices
n=255
250

225
Unmatched

Number of items

200

173

Matched

150

Mismatched

100

79
50

30

84.8%
0

Pre-Audit Matched

Post-Audit Matched

Pre-Audit Unmatched Post-Audit Unmatched

Percent Improvement in Match for First Label Products = 227.6%

Initially, 29% First label products were matched to a National Brand. Now 95%
of first label products have a National brand equivalent match.
40 % of post-audit unmatched are FLQ
Mismatches:
Tropicana is not from concentrate, whereas Minute Maid is from concentrate.
Many products were not matched to the correct formula (NFC vs FC)

Refrigerated Dips
n=64

50

45

45

41

Number of items

40

Unmatched

35
30
25

Matched

23
19

Mismatched

20
15

10

78.3%

5
0

Pre-Audit Matched

Post-Audit Matched

Pre-Audit Unmatched Post-Audit Unmatched

Percent Improvement in Match for First Label Products = 100%

Initially, 35.5% First label products were matched to a National Brand. Now 71%
of first label products have a National brand equivalent match.
94. 7% of post-audit unmatched are FLQ
There was only one product overall that was not of FLQ
Mismatches:
Heluva Good was used as the National Brand for a majority of the dips, Deans
is the correct national brand

Frozen Meals
n=24

25

22
19

Number of items

20

15

Unmatched
Matched

10

2
100%
Pre-Audit Matched

Mismatched

Post-Audit Matched

Pre-Audit Unmatched

Post-Audit Unmatched

Percent Improvement in Match for First Label Products = 150%

Initially, 74% First label products were matched to a National Brand. Now 92%
of first label products have a National brand equivalent match.
42 % of post-audit unmatched are FLQ
@Ease Products
Error:
Lasagna with sauce and meat was listed as no match when Stouffers is the
national brand

Canned Fruit Fillings/Sauces

n=584
700

584

Number of items

600
500

462
Unmatched

400

Matched

300

Mismatched

200

122

100
0

0
Pre-Audit Matched

Post-Audit Matched Pre-Audit Unmatched Post-Audit Unmatched

Percent Improvement in Match for First Label Products = %

There were 0 products matched overall before the audit, now 83.4% of First
Label products have an NBE match
75 % of post-audit unmatched are FLQ
Example: Canned plums
Errors:
Motts is the obvious national brand for applesauce, but 9999 was entered in
the spreadsheet for all apple juice products (as well as all other products)

All Category Summary

n=7288
7000

5874

Number of items

6000
5000

First Label

4322

Unmatched

4000

Matched

2966

3000

Mismatched
2000

1414
1000

59.18%

791

Pre-Audit Matched

Post-Audit Matched

PRE AUDIT Match: 4,322 items (73.6%) had a match

entered in the system. However, 2,555 items (59.1%) of
these original matches were incorrect. Only 1, 767 items
(40.9%) were accurately matched.
POST AUDIT Match: 5,864 items (80.5%) now have a
match in the system.
All of these matches are accurate.

Pre-Audit Unmatched Post-Audit Unmatched

POST AUDIT First Label Unmatched: 10.85% (791

items) of total data consists of first label products
where no NBE is available. Example: trail mixes,
ultra thin pizzas, unique flavor profiles
POST AUDIT Second/Premium Label Unmatched:
8.55% (623 items) of total data consists of either
Premium or Second label products for which there
is no national brand
Full Circle, ValuTime, etc.

Project Summary

Total of 12

categories
completed
Average number of
items reviewed per
hour: 33

15
12
Categories

Goal: Complete 6
categories.
6 categories
completed by 7/18

Goal

10
6
5
0

Actual
Complete