Professional Documents
Culture Documents
For example,
Consider this basic research conducted
at a university. Academic researchers investigated
whether an individual’s perception that he or she
was doing well on a task would have any influence
on future performance.
It is conducted when decision must be
made about a specific real-life problem. Applied
research encompasses or to make decisions about a
particular course of action or policy.
For example,
Organization contemplation a paperless
office and a networking system of the company’s
personal computer may conduct research to learn
the amount of time its employee spends at personal
computer in an average week.
The prime managerial value of business
research is that it reduces uncertainty by providing
information that improves the decision making
process. The decision making process associated
with the development and implementation of a
strategy involves four interrelated stages:
Identifying problems or opportunities
Diagnosing and assessing problems or
opportunities
Selecting and implementing a course of action
Evaluating the course of action
Evaluation research
Performance monitoring research
Planning purpose.
In Decision Making.
In HR Department.
Marketing research.
Time Constraints.
Availability Of Data.
Nature Of Decision.
Benefits V/s cost.
DETERMINANTS OF BUSINESS
RESEARCH
IN IS THE
DEOS THE Y
IS THE VALUE OF THE
SUFFICIENT INFORMATION
DECISION OF RESEARCH E
TIME ALREADY ON CONDUCT
AVAILABLE HAND
CONSIDERABLE
STRATEGIC
INFORMATION
EXCEED THE
S BUSINESS
BEFORE A INADEQUATE RESEARCH
OR TACTICAL COST OF
MANAGERIA FOR MAKING
IMPORTANCE CONDUCTING
DECISION
L DECISION RESEARCH
NO
BUSINESS RESEARCH SHOULD NOT BE CONDUCTED
General Business condition & Corporate
Research.
Financial & Accounting Research.
Management & Organizational Behavior
Research.
Sales & Marketing Research.
Information System Research.
Corporate Responsibility research.
Business Research in the 21st Century
Exploratory Research
Descriptive Research
Applied Research
Fundamental Research
Conceptual Research
Casual Research
HistoricalResearch
Ex-post Facto Research
Action Research
Library Research
NEED FOR MARKET RESEARCH:
Carefully planned
Complete frankness
Sufficiently adequate
Inter-departmental rivalries
Pricing Research
Product Research
Positioning Research
Branding Research
Advertising Research
Sales Analysis