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etc of people.
For a film you have to think about the
audience your film will cater for, you
need to consider what age group you
are targeting, what the genre of your
film is and specific themes and scenes
that will be shown on screen.
Lasswell suggested (in 1948) that the media texts had specific functions
for individuals and society.
- Surveillance, Correlation, Entertainment, Cultural Transmission
Bulmer and Katz later expanded in 1974, when researchers Bulmer and
Katz published their own theories, stating individuals might choose and
use texts for
- Diversion/Entertainment: Audiences can use media texts as a form of
escapism as well as relaxation. They can also be used as a means of
filling time and as an emotional release or, even sexual arousal.
- Personal Relationships/ Social Interaction: Media texts can help people
identify with others and gain a sense of belonging and provide a basis
for conversation and social interaction. It can also act as a substitute for
real life companionship. Texts can also help others gain an insight to
other peoples lives and share a sense of social empathy.
- Personal Identity: Media texts can help people find reinforcement for
their personal values and models of behaviour. It can also help the
audience gain an insight to them-self
- Surveillance/Information: Audiences can use media texts to educate
themselves about relevant events/conditions (e.g. the weather) or look
to it for advice about practical matters or assist in decision making. It
helps to satisfy viewers curiosity and general interest and provides a
feeling of security throughout knowledge.