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NBFC Industry

14.1 Relative Industry Attractiveness


Weighting Rating
Measure

(1-10)

Industry
Attractiveness

Market Size

0.25

2.25

Growth Rate

0.15

1.05

Intensity

0.05

0.10

Resource Requirement

0.05

0.10

Strategic Fit

0.05

0.10

Opportunity/ Threats

0.10

0.60

Social, Political, regulatory and environmental

0.10

0.60

Degree of Risk

0.05

0.10

Industry Profitability

0.20

1.60

factors

1.00

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6.5

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NBFC Industry
14.2 Competitive Strength Position
Factors

Weighting

Rating (10)
A

Expand fast appraisal &

Strength Position

0.15 0.1

0.05

0.3

0.15

0.2

0.05

0.4

0.2

0.15 0.25 0.2

0.10

0.7

0.6

0.4

0.3

0.5

Collection efficiency

0.20

1.6

1.4

1.0

1.0

1.2

Local Knowledge

0.15

0.9

0.75 1.05

Customer Profile

0.15

1.05 0.3

0.3

0.6 0.45

Measuring credit-worthiness

0.30

2.7

1.8

1.5

1.5

7.67 5.2

4.6

3.83 3.25

disbursement
Product innovation & superior
delivery
Strong Market penetration &
increased operating efficiency

1.00

HDFC

Power Finance Corp.

Rural Electricity Corp.

Shriram Transport Finance

Reliance Capital

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0.3 0.3

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0.6

NBFC Industry

S. V. INSTITUTE OF MANAGEMENT, KADI

Page 63

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