Professional Documents
Culture Documents
(1-10)
Industry
Attractiveness
Market Size
0.25
2.25
Growth Rate
0.15
1.05
Intensity
0.05
0.10
Resource Requirement
0.05
0.10
Strategic Fit
0.05
0.10
Opportunity/ Threats
0.10
0.60
0.10
0.60
Degree of Risk
0.05
0.10
Industry Profitability
0.20
1.60
factors
1.00
6.5
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NBFC Industry
14.2 Competitive Strength Position
Factors
Weighting
Rating (10)
A
Strength Position
0.15 0.1
0.05
0.3
0.15
0.2
0.05
0.4
0.2
0.10
0.7
0.6
0.4
0.3
0.5
Collection efficiency
0.20
1.6
1.4
1.0
1.0
1.2
Local Knowledge
0.15
0.9
0.75 1.05
Customer Profile
0.15
1.05 0.3
0.3
0.6 0.45
Measuring credit-worthiness
0.30
2.7
1.8
1.5
1.5
7.67 5.2
4.6
3.83 3.25
disbursement
Product innovation & superior
delivery
Strong Market penetration &
increased operating efficiency
1.00
HDFC
Reliance Capital
0.3 0.3
Page 62
0.6
NBFC Industry
Page 63