Industry

Market Analysis

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initiatives

Strategy

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Honda TVS Yamaha Suzuki Vespa Honda Hero

Activa Jupiter alpha Access LX
Dio Maestro
Gusto
Rodeo RZ
Duro DZ
Flyte
Kine

Duro faces heavy competition from Activa, Alpha & Access, while targeting the family segment of Urban customers
Rodeo faces direct competition from TVS Jupiter & Maestro, while targeting the urban youth customers
Gusto has lot of overlaps with Rodeo in its positioning and has competition from Activa, Access & Vespa
Flyte an all female scooter faces less competition, because most players moved onto unisex position