Volume 1, Issue 1

December 2014

Gadbois

Consulting

Group

The Open House Connection

Christmas Tree Farms .. (in Florida)

OFFICE GOSSIP
Can office gossip actually
be productive?

Originally, the family Christmas

tree came from the forest.
Today, most Christmas trees
are plantation-grown in cultivated stands to provide consumers with the best possible
trees. Nationally, about 30
million real trees are used for
Christmas annually.

We hide it, deny it and

sometimes feel bad about
it. Still, gossip slithers into
most conversations at
home and work. A Stanford University study,
though, found that good
gossip and ostracizing
behavior are positive.
Benefits include increased
group cooperation and
productivity.
(More on this topic next month.)

INSIDE THIS ISSUE:

Cut The Clutter

Holiday Traditions Ideas

Radio Show GOM

Inside Story: Niche Marketing

Teaching Kids Responsibility

In Florida, red cedar, Virginia

pine, sand pine, spruce pine and
Leyland cypress are grown
specifically for use as Christmas
trees. Each year, the young
trees must be shaped or pruned
to encourage the tree to branch
more quickly and gradually
achieve the full, bushy appearance people prefer in their
Christmas trees. It takes three
to six years to grow a wellshaped, 6- to 8-foot tree.
Christmas tree harvesting does
not upset the ecology, because
more trees are planted than
harvested each year; the general

when selecting your tree. The

needles should be resilient. The
tree should have a good fragrance and good green color. A
fresh tree will retain its moisture content and thereby keep
its fragrance and needles, if kept
in a stand that has a good water
-holding capacity. A tree that is
moist when brought into the

rule is to plant two to three

trees for every tree cut. While
growing, Christmas trees
provide environmental benefits
such as wildlife habitat and
increased soil stability. Purchasing a homegrown Florida
tree is good for the environment because less fuel is used
in transportation. This also
supports the farmers of the

Florida Christmas Tree Farm Locations

state and boosts Florida's economy.

Many Florida tree farms offer
customers the option to choose
and cut their own Christmas
trees. This has helped renew
the tradition of involving the
entire family in the process.
When you visit a Florida tree
farm, remember to wear comfortable clothes and shoes.
Christmas trees grow in natural

environments, so watch for

uneven ground and stumps.
Bring your camera so you can
capture this special part of your
holiday tradition.
When you decide to purchase a
freshly cut Florida-grown tree,
make sure it is the appropriate
size for your home and that the
stand you use will allow for
watering the tree. Freshness is
an important thing to look for

home and is kept

moist by adding
water through
the base of the
trunk will not be
a fire hazard.

(Photo: Terry Allen Williams)

P ag e 2

T h e O p en H ou s e C on n e c t i on

REAL ESTATE FUNNY 1

Cut The Clutter

Whether it be your closet or office desk, excess things in your surroundings can have a negative impact on your ability to focus and process information.
Thats exactly what neuroscientists at Princeton University found when
they looked at peoples task performance in an organized versus disorganized environment.

REAL ESTATE FUNNY 2

The results of the study showed that physical clutter in your surroundings
competes for your attention, resulting in decreased performance and increased stress.
A team of UCLA researchers recently observed 32 Los Angeles families
and found that all of the mothers stress hormones spiked during the time
they spent dealing with their belongings.
Similar to what multitasking does to your brain, physical clutter overloads
your senses, making you feel stressed, and impairs your ability to think
creatively.

Holiday Tradition Ideas for Parents with Kids

REAL ESTATE FUNNY 3

- Write an annual letter to

- Leave a legacy that lasts (and

your child

helps the environment)

- Do a secret Santa gift ex-

- Take part in a community ser-

change for charity

vice project as a familyPlant a

- Make a family walk an annual

tree.

event

#OpenHouse Internet Radio Show GOM Club

Guest of the Month goes
to Brian Grandstaff of Millenia
-Partners.
WEB: millienia-partners.com
TW: @milleniapartner
Founded almost a decade
ago, Millenia Partners
(formerly Grandstaff Development Equities, Inc.) is a

full service commercial real

estate firm that advises its
clients in leasing, development, asset management
and investment sales of
retail and office properties.
Millenia is one of the fastest
growing commercial leasing
and management companies
in Florida with a leasing and
management portfolio val-

ued at over $100 million dollars. Its team has over 150
years of experience with almost $1 billion dollars in
transactions.
The centerpiece of our development, brokerage and management experience is the 5.5
million square foot Millenia
DRI in Orlando, Florida.

Millenia Partners focuses on Retail,

Investment, Office, Industrial, Hotel,
Multi-Family, and Residential real
estate.

V o l u m e 1 , I s su e 1

P ag e 3

5 Reasons Why It Is So Important to Have a

Niche Market
Business owners seem to

We know someone who

struggle around the whole

offers fitness training for

idea of niche marketing. Of

women age 50-80, who are

all the concepts I teach my

either disabled or recovering

clients, this is the one that

from an accident or surgery.

is the most challenging for

pipeline.
2. You will get way more referrals because people will
know exactly what your specialty is and who to send your
way.

people. And, in theory, peo-

If this solo-preneur refused

ple get it, but in practice,

to name their specialty and

3. Your clients will easily be

its a problem.

focus, not only would they

able to tell their friends aout

not attract the right people

you and refer people to work

they wanted to work with,

with you. It will make it easy

but they wouldn't be able to

for them to rave about you

attract their niche or anyone

being a specialist.

Niche marketing is about

developing products or services that are directly fulfilling the needs and wants of
a specific group of people.
Let me say this, the narrower the niche, the
stronger your business will
be, as long as you choose a
niche that is accurate and
reflects an authentic need.

else.
Many new small business

time establishing strategic

owners sabotage their suc-

partners as they will know

cess by stubbornly refusing

exactly who to send your way.

to focus. There is a fear of

They will trust your expertise

success and it feels safer to

and also see you as the com-

stay small. Owning a small

pany to connect with around

business is like taking a full

this niche group.

Some of the issues that

time personal growth work-

emerge for people include:

shop You have to keep

Wanting to help everyone

and not wanting to leave
anyone out

peeling off the onion skins

and look at the deeper issues that might be holding
you back.

Thinking that by choosing

to build their business on a

4. You will have a much easier

Here are the 5 essentials:

narrow niche, they will

5. People will see you as the

expert in your area. People
would always prefer to work
with an expert so you will
more likely get asked to speak
to groups, write articles and
be a presenter at conferences
or trade seminars in your
area.

make less money

Many years ago I, also, faced

Wanting to focus on their

all the above fears. I was

service and products instead

afraid to name my niche. My

of smart business strategies

niche is helping real estate

Fear of their own empow-

businesses double their net

erment and success

worth through social media

Discomfort with making a

rower group. It is all about

tant for all the reasons above.

fully understanding the

I didnt want to leave out re-

needs and wants of this

tail, or people with a sales

group and then providing a

team, or executives. Its crazy

multitude of products and

because those people still call

services to offer value to

me too, but when I finally

them and keep them in your

named my niche, my business

opposite.
For example:

you cannot
do. Fail at
it. Try
again. Do
better the
second
time. The
only people
who never
tumble are
those who
never
mount the
high wire.
This is your

Own it."

able to market to a nar-

A few years ago, I was resis-

The idea that you will leave

and in fact it is quite the

you think

moment.

1. It is much more profit-

niche is actually incorrect

one thing

and marketing strategies.

lot of money

people out by focusing on a

"Do the

took off. Yours will too.

-- Oprah

Gadbois Consulting Group

49 N. Federal Hwy, #207

Our Mission is...

Pompano Beach, FL 33062

To double your business, either in dollars or number of clients, or both.

Phone: 954.540.7310
Web: GadboisConsulting.com
FB: facebook.com/gcogroup

Since our start, Gadbois Consulting Group (known as G Co

Group), has continued to prove itself to be a leader in providing cutting edge services and strategies designed to keep you
ahead of your competition.

TW: twitter.com/gcogroup
IG: instagram.com/gcogroup
PIN: pinterest.com/gcogroup
TUMBLR: tumlr.com/gcogroup
FS: foursquare.com/gcogroup

With our incredible insight and sharp focus on new and

proven strategies, techniques and technologies, we stop at
nothing to keep you on top. Why? Because your companys
image depends on it!
Your brand demands attention and expertise and we look
forward to providing it!
Thank you,
Sharon Gadbois, Social Marketing Leader & Business Strategist
Gadbois Consulting Group
We know where your customers are. Do you?

Teaching Kids Responsibility with Pets

Volunteering to take care of
neighborhood pets is a great way
for kids to learn responsibility.
These kinds of responsibilities
teach kids independence and provide them with a great
excuse to be physically
active.

self-confidence and reinforces

independence. The challenge is to
teach without nagging them and
making it a negative experience,
responsibility can be fun!

CHORES TEACH
RESPONSIBILITY
Allowing children new
opportunities to get involved and help out with
pets is a great way to
increase their understanding of responsibility.
Handing off simple chores
to your children, which
are realistically obtainable
for them, not builds their

Pets have maternal instincts and take care of our kids

as if theyre one of their own. Dont overlook the
opportunity of having a pet in the home or caring for
your neighbors pet.

IDEAS FOR GETTING

STARTED
Have your kids make flyers to
place around the neighborhood
or to pass out among friends,
showcasing their willingness to
help out by caring for neighborhood pets. For the youngest
child, it may be as simple as a
picture or photograph to which
you add the words. Also encourage them to brainstorm their
own ideas for flyers and get
creative talking with them about
other ways they might get the
word out that they are available
to do pet care.