You are on page 1of 21

Intern Program

Rebranding Presentation

August 5, 2014

The
Rebranding

Rebrand Components
(Jaclyn)

Website Copy Revamp


Revitalize Social Media Presence
University Outreach
Where Are They Now? Spotlight
New Intern Welcome Booklet
Future Rebranding Opportunities

Rebrand
Breakdown

Website Copy Revamp


(Sam & Liz)

New website copy includes more information


regarding:
Internship hiring process
Internship experience
Internship types
Testimonials
Photos
FAQs
5

Website Copy Revamp (Sam & Liz)

Website Copy Revamp (Sam & Liz)

Website Copy Revamp (Sam & Liz)

Website Copy Revamp (Sam & Liz)

Revitalize Social Media Presence


(Jess & McKenzie)

Draft weekly social media content dedicated to


Peppercomms intern program.
#PeppSquad Hashtag can be used to:

Generate buzz about the intern program


Raise awareness about Peppercomms benefits and offerings
Increase traffic to our website and blog, PRiscope
Answer questions about the PeppSquad application process in real-time
Provide tips to interns around the country via Twitter / Instagram
Search for students with interest in Peppercomms intern program
Create an authentic voice for Peppercomm interns
10

Revitalize Social Media Presence


(Jess & McKenzie)

11

Revitalize Social Media Presence


(Jess & McKenzie)

12

Future Social Media Opps


(Jess & McKenzie)

Twitter chats
Partner with career service orgs and student advocate
outlets for more extensive coverage
o I.e. US News and World Report #InternChat 6/19/14

LinkedIn Revamp
Repurpose PeppSquad web copy to Peppercomms
LinkedIn profile

13

University Outreach
(James & Marlee)

Provide list of top journalism, communication


and business universities
Spreadsheet includes:
Dates for career fairs
Career services contact information

Highlights key opportunities, top priorities


14

University Outreach-51 School Spreadsheet


(James & Marlee)

15

Where Are They Now? Spotlight


(Mary & Meredith)

Conduct interviews with former interns who now work at


Peppercomm

Showcase possibilities after a Peppercomm internship


Create a video from various interviews
Link to website to increase awareness and drive interest in
the intern program
16

Where Are They Now? Spotlight


(Mary & Meredith)

17

New Intern Welcome Booklet


(Everyone)

Organizes first day materials, includes:


New employee account memo
Office seating chart
Phone numbers and extensions list
Peppercomm logistics and internship materials
Letter from 2014 summer interns
Tips for being successful on main accounts

18

Future Rebrand
Opps

19

How the Project Continues


(Jaclyn)

Application
Where

process revamp

Are They Now? Spotlight videos

Currently in editing process

Continue

to provide:

Account tips at conclusion of internship


#PeppSquad social media content

20

You might also like