Professional Documents
Culture Documents
Pole Cocoa
I. Executive Summery
At The North Pole Cocoa we will sell the warmest, tastiest hot chocolate that
will make you feel warm and cozy inside. We will provide warm hot chocolate that
will attract a variety of customers. We will target people of all ages to sell our hot
chocolate too. We will also have additional options that customers can add to their
hot chocolate to have an even better experience at The North Pole Cocoa. The North
Pole Cocoa will be located at Rise Kohyang Middle School (RKMS) during the
lunch breaks.
Objective
The North Pole Cocoa's objective is to earn $100 profit within the five day
selling period.
Mission
The North Pole Cocoas mission is to share our delicious warm hot chocolate to
people with fair prices and a warm heart.
Competition
In the market, there are only a total of 3 beverage companies with only one other hot
chocolate company. The other beverage companies are Paulina's Hot Chocolate and
Lemonade Delight. The time period in which we are selling is a perfect fit for our
product. The holiday seasons will invite more customers to our company rather than
others.
dessert
5%
Sales
other
11%
beverage
22%
food
66%
Promotion
At The North Pole Cocoa, we have special holiday sales that will help invite and
attract more customers. We will have a wintertime promotion where our customers
are given 2 free Kisses Chocolate for every purchase of $3.
Pricing
Our company is selling our hot chocolate at prices that are similar to our competitors.
We sell our large cups at $2 and our small cups for $1. We also have promotions
during holiday season.
Sales Forecast
Our companys sales forecast is to increase sales every day. On the first day, we
estimate to sell about $20. On the second and the third days we estimate to sell about
$26. And we forecast to make about $30 on the fourth and fifth day and at the end of
the five day selling period, we would like to see a profit of $100, if not more.
SALES FORECAST
35
30
25
20
SALES FORECAST
15
10
5
0
DAY 1
DAY 2
DAY 3
DAY 4
DAY 5
V. Operational Plan
Daily Operations
Our business is located in room 235 on the second floor of Rise Kohyang Middle
School. We will have our materials set up on the table for our personnel to manage.
Our daily hours are from 12 to 1 pm for lunch hours.
Personnel
Our business is run by four people: Janet Choi, Ji soo Han, Gun Min Lee, and Jeong
Hyeon Kim. For each lunch period, there will be two people working. One member
will be in charge of money and the other will be in charge of the products.
Inventory
Our inventory was donated by the owners except for the hot chocolate powder. We
will be cutting it from our profit that we make. The rest of the inventory was
donated so that most of the profit that we make can be put into the fundraiser. The
water boilers were lent to us by the parents of the owners and will be returned when
we are finished with our business.
Janet Choi
Gun Min
Lee
Ji soo Han
Jeong
Hyeon Kim
Mon.
6: x
7&8:
6: x
7&8:
6:
7&8: x
6:
7&8: x
Tues.
6: x
7&8:
6: x
7&8:
6:
7&8: x
6:
7&8: x
Weds.
6: x
7&8:
6: x
7&8:
6:
7&8: x
6:
7&8: x
Thurs.
6: x
7&8:
6: x
7&8:
6:
7&8: x
6:
7&8: x
Fri.
6: x
7&8:
6: x
7&8:
6:
7&8: x
6:
7&8: x