METRO in Pakistan

METRO Cash & Carry announced its operations in Pakistan in January 2006. Since
then, it has established itself as a potential market leader in wholesale.
Under the supervision of Managing Director Mr. Giovanni Soranzo, METRO Cash &
Carry Pakistan has opened its first store in the city of Lahore in October 2007.
The company’s country head office is also based in Lahore and currently employs
over 400 people in two offices.
.
METRO Cash & Carry’s commitment
to Pakistan is also echoed in its
donations to the President’s
Earthquake Relief Fund.– The
company donated €100 000 in January
2006 towards President's Earthquake
Relief Fund. It also has plans to fund
development activities in the country in
association with the German Investment
and Development Company. Such
activities have successfully been carried
out in other countries. A recent example
in Vietnam and a similar program for fishermen and sheep farmers in India where
more than 900 fishing crew and 18,500 sheep farmers were trained about the best
practices.

METRO Cash & Carry plans to invest in Pakistan on a sustained and reliable basis in
the years to come. The company’s unique business model offers potential for a
decrease in market prices and promotion of local goods and personnel.

Who are our customers?

Only commercial customers are allowed to purchase at METRO Cash & Carry. All
customers are registered and provided with a customer card.

Our core customers are small and medium-sized traders as well as hotel, restaurant
and catering businesses and other companies and institutions. For them the METRO
Cash & Carry distribution network promises much greater efficiency than the
multilayered supply chain. They can purchase goods more flexibly and at more
favourable prices, compared to traditional procurement sources.
This enables METRO Cash & Carry to strengthen the
competitiveness of its professional customers.

METRO Cash & Carry’s customers select their

merchandize at the centre in the quantities they need,
pay in cash and transport it all back to their businesses
by themselves. All product categories are offered on a
permanent basis and in large quantities.
10 good reasons why you should become a customer

• Lowest possible prices

• Stock availability
• One-stop shop
• Extensive business hours
• Quality guarantee
• Free parking
• After sales services
• Promotional activities
• Simple but comprehensive billing system
• Great value for money

Each store is tailored to address the needs of professional customers.

We offer a wholesale price that leaves the customer room for healthy
margins and provide a one-stop-shop for the customer.

In the food range, freshness is our first priority. This is guaranteed by

the efficient supply-chain and quality control management we have in-
place.

In non-food, we offer only products that are up-to-date in terms of

technology and design, and meet all safety standards.

At the METRO wholesale center you can find a wide range of food products
Dairy, Frozen
METRO offers an all-new assortment of cheese and dairy products sourced from
across the globe which includes a delectable range of fine cheese, rich cream, butter
and other exciting gourmet products - all available to suit your needs.

The range includes: Cheese, Butter, Eggs, UHT Milk, Cream, Pasteurized Milk, Yogurt,
Chilled Ready Meals, Drinks, Ice Cream, Frozen Vegetables & Fruits and Frozen
Ready to Serve.

Meat
All types of Halal meat (Fresh, Frozen, Processed) is available in a temperature-
controlled environment. Availability of premium quality meat is ensured through
reliable supply chain procedures and strict quality assurance measures, right from
live stock procurement to end-product at our center. A variety of meats is available
in different cuttings of Mutton, Beef and Chicken to cater the needs of our
professional customers

The assortment comprises a wide range of meat from local breeds:

- Mutton: (bakra, chatra, dumba)
- Beef: (bachra, katta, cow, buffalo)
- Chicken: (Broiler, Desi)

All meat products are packed in a hygienically controlled environment

Fresh Fish & Seafood

An assortment of high quality seafood, obtained through local and international

sources, is available at METRO Cash & Carry. The seafood is offered in different forms
such as alive, fresh, frozen (raw & marinated) and delicatessen.
Quality and freshness is guaranteed through proper handling at source and through
strict temperature control all along the supply chain. The seafood is cleaned, graded
and packaged conveniently and is consistently available throughout the
year. Discounts are offered on bulk buying besides special promotions.

Fruits & Vegetables

Think METRO, Think Fresh!
Fruits and vegetables sold at METRO are sourced directly from growers. State-of-the-
art technology is used to maintain freshness and quality while availability is
guaranteed by keeping the products under a cool chain. METRO has its own system
for quality analysis and checks. Fruits and vegetables presentation and packing are
designed to make life easier for our customers. There is a wide range of local and
imported products available under one roof.

Edible Groceries, Canned Goods and Bakery

Edible Groceries include all such items that are consumed in every part of Pakistan
on a daily basis, such as Sugar, Vegetable Oil, Rice, Spices, Flour, Lentils and many
other products. A wide range of grocery items are available under one roof at METRO
centres with a mix of local and imported brands. The Canned Goods category offers
Jams, Ketchup, Sauces, Canned Fruit and Vegetables, Pet Food, Canned Fish and
other canned food products. In the freshly baked category, all kinds of breads, cakes,
biscuits, etc. are available.

Sweets and Confectionary

The assortment includes: Biscuits, chocolates, toffees, chewing gums, candies, tea,
coffee, cocoa powder, crispies, Nimko, powder drinks and dried fruits and nuts.

General Grocery
Under this category, the products offered include:
Canned Goods - Fruit, Vegetables, Meats & Meat Products, Pet Foods
Edible Grocery - Oils, Cereals, Coffee, Tea, Biscuits, Spices, Seasonings, Sugar,
Sauces, Pickles, Noodles, Soups, etc.

Tobacco and Beverages

The category offers a wide variety of Carbonated Soft Drinks, Bottled Water, Juices,
Energy Drinks, Squashes, Syrups & Concentrates, Non-Alcoholic drinks and
cigarettes.

Detergents
Detergents include all products that come under Cleaning & Caring. METRO Cash &
Carry offers a wide range of national and international brands are made available
after understanding the needs of our customers. This category includes: Laundry
Detergents, Fabric Caring Agents, Dish Washing Agents, Hygiene Papers, Paper
Products, Shoe Cleaning & Caring, Insecticides and Disposables.

Cosmetics & Toiletries

Cosmetics and toiletries included articles related to personal care and hygiene. Our
focus on understanding the needs of our customer enables us to build assortment
that becomes business solution for our customers. The articles in this category
include: Baby care products; Bath and shower products; Colour cosmetics;
Deodorants; Depilatories; Fragrances; Haircare products; Men & Women grooming
products; Oral hygiene; Premium cosmetics; Skin care and Sun care products.

Non Food
METRO offers a wide range of Non Food products.
Office Equipment
METRO caters to the needs of modern business by providing a wide range of office
equipment and materials. These include: Computers, Accessories, Printers, Mobile
phones, Fixed Line Phones, Faxes, School Products, Copy Paper, Packaging Materials,
Office Supplies, POS material and Stationary. All major brands are available under
one roof, such as HP, Samsung, LG, Motorola, Nokia, Aurora, Sigma, Max, Pelikan,
Piano, Picasso, etc.

Media , Radio & Accessories

METRO offers all the famous brand names such as Samsung, Sony, LG, Philips,
Olympus, Nikon, Yashica, Nobel, Fuji, etc. The product range includes TV sets, DVD
Players, Home Theatre, Hi Fi, MP3/MP4 Players, Digital Camera, Camcorder, Game
Consoles, Car Audio, Batteries and Chargers, Books, Journals, Magazines,
Newspapers, Recorded, Unrecorded Media and Storage Media. METRO prides itself in
bringing the latest technologies & innovations to its customers.

Home Electronics/House Hold

A wide range of Home Appliances such as washing machines, refrigerators, freezers,
cookers, microwave ovens, air conditioners, built-in appliances, hand blenders,
mixers, deep fryers, irons, vacuum cleaners and all small electric appliances. All
leading brands such as LG, Samsung, Mitsubishi, Haier, Dawlance, PEL, Panasonic,
Siemens, etc. are available at most reasonable prices.

Household Goods
The Household range includes products from pots and pans and chaffing dishes to
commercial tableware and glasses for Hotels, Restaurants and Caterers. The
selection includes brands in the following segments:

• Pots & Pans (Tefal, Sonex, Majestic, Prestige)

• Tableware (Luminarc, Clayworks)
• Glass (Pasabache, Bormioli Rocco, Toyonasic, Ocean)
• Cutlery & Cutting Tools (Cocktail, Kiwi)
• Kitchen Utensils & Serving Articles (Fackleman).
• The range also include decoration products (Walther Glass),
• Candles
• Cleaning items.
Home Improvement/DIY (Do it Yourself)
The Do It Yourself (DIY) department caters to all home improvement needs under
one roof with strong competitive prices in both local & international brands.
Categories available:

• Lamp fixtures, lamps & bulbs (OSRAM, PHILIPS)

• Electrical items (BUSH) Bathroom & Sanitary (Faisal & ICL)
• Flooring (Krono Flooring)
• Paints and painting accessories (ICI,Master Paints)
• General use and specialized hand tools (Stanley)
• Power tools (BOSCH, Black & Decker)
• Generators (Honda) and operating equipment.

DIY also offers a wide range of car interior and exterior equipment, car care solutions
(MOTHERS, COSMIC) and good quality tyres at low rates (GOODYEAR, NEXEN).

Home Textile/Home Decoration

METRO offers a comprehensive array of Bed Linen, Towel, Quilts, Cushions, Blanket,
Table cloth, Carpets, Mattress and Office Furniture to suit domestic and commercial
needs

Ladies wear/Men’s wear/Children’s wear/Shoes/Luggage

The Apparels Division at METRO offers a wide variety of brands and high quality
products at wholesale prices. The Ladies wear category offers both Eastern and
Western wear. Men’s wear offers top brands such as Wrangler, Bonanza, Leeds, etc.
for formal and casual wear. The Children’s wear section offers Skids and Colors and a
modern collection of shoes under such brands as Servis, Bata, Starlet. The luggage
category besides American Tourister, Eminent and Lambertazzi (a METRO brand) are
available.

Sports & Seasonal

This section offers high quality Gym Accessories, Motorcycles, Sports Apparel,
Swimwear and Sports Shoes. There is a complete collection of top brands is available
at compatible prices, such as Puma, Servis, Cheetha, and Ihsan Sports, besides Pak
Hero motorcycles. The section also offers a complete range of imported Garden
Furniture and Accessories, Lawnmowers, Camping, Water Sports, BBQ, Decoration
Items, Artificial Flowers and Planting Pots. Additionally, some leading brands that are
available include Barbie, Disney, Fisher Price, Hot Wheel and Leapfrog

Catalogues
Curre
nt
“Winter Catalogue” “Beauty Catalog”
19/11 - 16/12/2009 03/12 - 30/12/2009

Logistics:
The goal of Supply Chain at METRO is to efficiently handle thousands of orders,
shipments and deliveries and ensure that goods arrive at the right place at the right
time.
Supply Chain Management plays an important role in our high-performance logistics
system and enhances our capacity to supply food and non-food products on a daily
basis with consistent high quality, diversity and freshness.