Aji Docjepun

25
2014331

PC

2013
2

1/5
1
URL

1
5
717
5001,488
1.38,524

3145275,3695,667

1)
4
2/5
2
ISP

where to watch music matters
12
3Viewer45
66
12
RIAA
1) Motion Pictures Association6
5
3/5
3
1
2
3

3

Anime Japan 20143/22237
4/5
4
123
3
1
2
-
-
3
3
12
-
-
3
3
7
5/5
5

No.

Contents
1
A.
Page
2
B.
34
3
C.
52
4
D.
58
5
E.
63
68
This document shall be treated as confidential. It has been compiled for the exclusive, internal use by our client and is not complete without the underlying detail
analyses and the oral presentation. It may not be passed on and/or may not be made available to third parties without prior written consent from Roland Berger Strategy
Consultants. RBSC does not assume any responsibility for the completeness and accuracy of the statements made in this document.
Roland Berger Strategy Consultants
1)
TV2-3

1
Anitube
YouTube
Daily motion
anitube
Ruyube
Media Fire
1,000

90%
Zippy share
DL
RYU SHARE
10-20%
Nyaa Torrents
Tokyo Toshokan
mangafox
mangahere
URLDL

DL
DL
2)
The Pirate Bap
80%
Youtube
Raw Manga
Anime Here
1) Alexa201311-12 2)
Source:
10
1/11
1/21)
2014117
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Mangareader
Mangahere
Mangafox.me
Manga panda
Submanga.com
DM5
Mangastream
Dongmanzhijia
Aimanhua
kissmanga
batoto
Ten manga
Mangakuweb.id
MangaTraders
Animextremist
Manga24h
Mangabb
mangainn
99manga
manmankan
Sim ilar we b
Ale xa

M illio n
30.4
23.4
22.1
12.1
8.2
7.4
6.2
5.8
3.6
3.2
3.1
2.3
2.2
1.8
1.8
1.6
1.5
1.4
1.3
1.2
878
1,872
1,342
2,411
4,641
4,954
6,876
14,339
3,289
22,649
9,468
22,181
12,992
29,055
19,156
39,888
46,594
28,593
35,951
22,658
5.5%
6.6%
22.5%
48.4%
31.4%
40.5%
5.8%
3.4%
4.4%
78.1%
3.4%
3.3%
8.6%
5.5%
8.9%
19.8%
25.4%
55.0%
8.3%
1.7%
62.0%
37.0%
37.9%
5.3%
18.5%
9.2%
64.7%
41.5%
46.9%
13.8%
2.8%
12.9%
2.7%
78.9%
79.6%
5.2%
14.2%
6.2%
6.4%
15.8%
65.7%
78.0%
92.7%
4.6%
7.3%
6.2%
3.9%
3.8%
27.3%
13.1%
22.1%
21.9%
7.8%
4.4%
11.9%
10.4%
14.5%
13.4%
7.2%
27.5%
88.2%
41.4%
16.8%
93.0%
9.1%
18.2%
0.9%
1) Similar web201310Alexa10
: Similar WebAlexaWG
11
2/11
2/21)
2014117
21
22
23
24
25
26
27
28
29
30
goodmanga
Mangafc.com
Manga Share
MangaPlusTV
9lala.com
Mangayes
Mein Manga
Mangakong
Manga Volume
7k7k.manhua
Sim ilar we b
Ale xa

M illio n
1.1
0.8
0.5
0.4
0.3
0.2
0.2
0.1
0.1
0.1
47,814
68,027
76,530
109,767
112,735
248,828
148,804
355,396
185,127
40.8%
14.5%
30.0%
22.5%
12.3%
65.6%
12.9%
6.8%
31.2%
97.7%
41.3%
58.8%
49.1%
14.7%
90.8%
43.0%
6.9%
12
3/11
1/3
2014117
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Youtube
FC2
Dailymotion
Youku
Vimeo
Pandora
Tudou
bilibili
iQIYI
Metacafe
Sina Video
myspace
letv
Rutube
V.QQ.COM
Animefreak.tv
Anitube
VBOX7
Xuite
56.com
FC2
Video.mail.ru
Sim ilar we b
Ale xa

M illio n
11,800.0
271.0
263.5
163.0
132.0
115.5
98.0
44.7
35.8
27.7
26.9
25.5
23.3
21.9
20.8
20.1
19.8
17.4
16.6
16.1
15.5
15.3
15.1
3
60
93
68
216
99
5,322
314
3,357
398
1,103
761
1,783
1,865
6,843
2,112
4,500
1,981
287
2,281
4.5%
93.5%
11.5%
2.2%
96.0%
70.3%
3.2%
11.1%
1.6%
2.1%
2.3%
3.2%
31.0%
1.6%
26.2%
1.9%
0.6%
41.8%
4.0%
2.4%
11.8%
1.1%
47.3%
1.8%
51.5%
1.9%
4.0%
2.9%
2.9%
4.0%
10.1%
0.7%
16.7%
0.6%
3.4%
7.0%
21.8%
1.2%
1.2%
11.4%
92.6%
1.3%
6.8%
90.7%
73.2%
97.1%
4.1%
1.6%
1.8%
1.7%
2.4%
3.2%
92.9%
2.2%
92.5%
5.7%
56.5%
87.5%
4.0%
4.1%
98.7%
11.7%
2.9%
4.2%
2.3%
0.8%
88.4%
87.7%
0.5%
16.0%
2.0%
7.3%
0.7%
72.2%
17.3%
91.4%
4.3%
88.0%
13
4/11
2/31)
2014117
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
Say Move! FC2

Anime44.com
AcFun
Nosub
Myvideo
PPS
TU.tv
Ku6
Veoh
nate
AnimeUltima.tv
pptv
inda video
Wat.tv
B9DM
Tai
UOL Mais
Animeplus.tv
Dalealplay.com
Myvi
Pinoychannel
XemPhimSo
AnimeUltime
Sim ilar we b
Ale xa

M illio n
14.9
14.7
13.7
12.2
11.2
11.1
10.4
10.2
8.0
7.8
7.4
7.2
6.5
6.2
6.0
6.0
5.8
5.1
4.6
4.0
3.4
2.7
2.6
1,556
4,023
5,162
3,019
2,764
698
5,601
87
3,734
1,566
11,152
2,493
15,415
6,923
4,623
5,828
9,414
15,525
11,816
12,890
51,205
30,858
54,282
93.6%
52.5%
27.3%
98.5%
0.7%
1.8%
1.0%
22.5%
8.0%
8.2%
1.5%
3.8%
4.0%
61.3%
0.6%
1.3%
0.6%
94.3%
74.1%
10.6%
1.2%
81.9%
1.3%
6.0%
98.8%
35.1%
1.3%
4.4%
1.8%
4.8%
98.4%
5.4%
2.0%
34.4%
20.8%
55.4%
32.4%
2.3%
49.1%
1.8%
2.4%
4.7%
0.5%
5.3%
0.8%
28.7%
4.9%
17.2%
17.0%
4.4%
92.1%
0.9%
57.9%
10.4%
92.8%
17.7%
2.3%
90.4%
15.5%
83.5%
94.5%
69.9%
2.0%
2.2%
82.7%
1.2%
16.6%
7.5%
60.7%
10.9%
75.7%
10.4%
14
5/11
3/31)
2014117
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
StageVU
Mgoon
6.cn
sapo video
Videolog
anime1.com
Chia-anime
Baomihua
RuTV
Veevr
123video.nl
TruyenTranh8.com
Megavideo
AUengine
Anime On Hand
Videobb
Mevio
DAUM
MoxTV
Sim ilar we b
Ale xa

M illio n
2.6
2.3
1.9
1.8
1.6
1.3
1.3
1.1
1.0
1.0
0.9
0.7
0.6
0.6
0.4
0.3
0.2
0.1
0.1
19,409
49,616
665
689
27,064
68,656
15,250
611
38,665
54,961
55,854
125,978
45,555
48,187
224,468
102,192
62,071
538
231,182
7.8%
30.4%
1.1%
8.6%
12.5%
32.7%
48.6%
1.8%
2.8%
3.9%
47.6%
39.3%
1.6%
2.5%
94.5%
22.4%
66.3%
7.8%
10.1%
62.8%
1.7%
64.1%
2.8%
21.6%
12.2%
99.2%
30.8%
10.7%
24.5%
88.5%
52.9%
19.3%
5.4%
89.4%
8.0%
16.8%
2.5%
7.8%
23.6%
8.0%
21.1%
17.1%
81.3%
7.0%
4.1%
8.7%
4.5%
77.3%
25.6%
66.1%
77.7%
23.0%
0.6%
0.7%
8.9%
29.2%
1.9%
80.2%
15
6/11
1)
2014117
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
MediaFire
4shared
Zippyshare.com
Rapidgator
turbobit
Freakshare.com
Depositfiles
Letitbit
Hotfile
Rapidshare
Ryushare
NovaMov
videoweed
2Shared.com
Uploading.com
Share-Online.biz
Fileserve
Megashares
Megaupload
Filesonic
Uploadstation
Hispashare.com
Wupload
zShare
Sim ilar we b
Ale xa
M illio n

200.5
177.5
71.4
63.5
54.6
33.9
33.4
33.2
31.7
25.0
23.7
15.8
13.4
10.8
5.6
5.6
5.0
3.3
2.8
2.8
1.2
1.2
0.9
0.4
148
155
362
413
589
1,346
1,210
650
1,271
1,164
2,076
3,067
4,078
3,323
4,125
5,279
6,294
6,911
11,521
14,011
37,930
42,628
35,722
57,242
4.2%
8.2%
5.7%
3.2%
35.8%
8.2%
1.5%
2.2%
5.3%
14.4%
20.2%
16.4%
26.9%
21.1%
6.9%
3.9%
26.8%
9.3%
15.9%
16.2%
15.5%
38.6%
43.5%
36.3%
27.3%
5.7%
19.9%
40.2%
13.0%
26.7%
15.6%
22.0%
24.4%
3.3%
3.4%
6.4%
7.8%
5.9%
37.6%
6.8%
2.9%
7.2%
2.1%
2.4%
6.9%
6.6%
3.4%
13.0%
3.9%
3.0%
9.1%
2.8%
3.4%
2.5%
1.9%
2.2%
5.4%
1.3%
8.1%
3.3%
2.2%
3.3%
8.2%
2.9%
9.2%
94.4%
4.2%
5.4%
4.4%
4.8%
5.6%
6.6%
5.8%
2.1%
5.2%
26.2%
33.1%
12.0%
6.8%
36.3%
3.6%
32.9%
40.2%
26.6%
22.8%
11.5%
17.0%
15.1%
22.8%
10.9%
75.9%
15.0%
7.8%
7.2%
20.1%
0.9%
22.2%
50.2%
16
7/11
1/21)
2014117
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
The pirate bay

Kickass.to
Torrentz.eu
RuTracker.org
Nyaa
Extratorrent.com
1337X.org
torrenthound
TorrentReactor
torrentdownloads.me
Torrentcrazy
Torrents.net
limetorrents
yourbittorrent
D-addicts
torrentfunk.com
BT.KTXD.COM
torrent
Mininova
Akiba-online
torrent.cd
Torrage
Sim ilar we b
Ale xa
M illio n

365.5
263.0
179.0
92.4
27.8
24.6
19.7
17.1
15.8
12.9
10.1
9.1
8.2
6.0
6.0
5.2
4.2
3.8
3.2
2.6
2.4
2.3
2.0
75
107
155
243
1,358
537
1,404
2,991
2,921
5,416
5,507
6,362
6,345
10,677
8,571
9,721
11,239
25,665
18,289
18,651
11,164
17,704
51,090
49.9%
8.6%
37.5%
42.2%
46.4%
1.8%
7.6%
36.9%
62.4%
44.7%
30.0%
42.7%
42.6%
51.6%
38.3%
46.6%
30.8%
46.2%
6.1%
1.8%
2.0%
2.9%
1.4%
2.1%
2.4%
2.5%
2.8%
5.1%
2.3%
2.3%
1.9%
2.0%
1.8%
2.9%
3.9%
1.5%
1.6%
2.9%
1.9%
3.0%
1.8%
4.2%
4.7%
9.0%
13.0%
86.9%
12.6%
49.0%
12.2%
12.5%
14.8%
22.7%
14.4%
15.3%
20.0%
18.0%
26.9%
17.0%
44.2%
99.2%
48.0%
2.5%
40.5%
2.9%
21.4%
35.7%
12.9%
27.7%
37.8%
8.7%
2.3%
2.2%
3.3%
6.0%
2.8%
4.7%
2.6%
3.5%
5.3%
3.3%
2.9%
2.7%
13.1%
8.3%
14.1%
20.1%
9.4%
17
8/11
2/21)
2014117
24
25
26
27
28
29
30
31
32
33
Vertor.com
Mp4Upload
Xunlei.com
duckload
isoHunt
Kickmirror
Btloft.com
Crazy's Mnaga
baymirror.com
Torrentzapproxy
Sim ilar we b
Ale xa

M illio n
1.9
22,233
1.3
34,573
0.9
513
0.6
84,943
0.5
20,464
0.5
17,326
0.3
212,763
0.2
236,719
0.2
16,727
0.0 2,365,248
2.5%
10.7%
4.2%
37.7%
36.3%
2.3%
28.0%
46.0%
23.4%
60.0%
43.9%
10.2%
1.8%
83.5%
7.7%
1.7%
4.9%
3.2%
2.6%
13.3%
40.4%
6.6%
89.6%
11.1%
14.7%
25.8%
9.6%
14.7%
18
9/11
1/31)
2014117
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
FilesTube
Youtube
AnimeTake.com
Anime-Sharing
Animehere
kissanime
MANGA ZONE
Pideo
Goodanime
COMIC.DAWN FUN.COM
watchanimeon.com
Animeget.com
JPDDL
Animefave.net
Download Manga Raw
animewaffles.tv
raw-cans.net
Raw Manga BK
Manga Zip
Animeavenue.net
Sim ilar we b
Ale xa
M illio n

44.1
21.3
12.1
6.8
6.3
6.3
5.5
5.0
4.2
4.2
4.1
3.6
3.4
3.3
3.0
2.7
2.6
2.4
2.2
2.0
1.8
1.8
1.8
669
11,026
14,951
4,428
16,841
16,110
24,973
25,599
4,823
32,119
33,951
37,829
29,254
18,821
43,892
67,987
46,274
85,990
55,190
58,330
68,379
3.7%
98.7%
4.8%
55.2%
98.8%
12.4%
93.3%
96.7%
93.3%
93.5%
14.3%
8.7%
87.7%
8.7%
86.5%
23.3%
31.2%
7.5%
0.7%
47.0%
56.6%
2.7%
1.9%
1.6%
35.2%
2.5%
50.7%
52.8%
1.8%
46.2%
59.2%
5.6%
7.2%
4.4%
3.1%
2.7%
13.1%
4.6%
21.5%
9.3%
24.0%
6.6%
1.9%
0.7%
0.7%
8.4%
4.0%
0.6%
1.8%
5.3%
27.4%
0.6%
15.7%
11.0%
2.2%
12.9%
1.6%
18.2%
98.9%
97.1%
98.7%
97.0%
45.2%
43.4%
19
10/11
2/31)
2014117
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
Sim ilar we b
Ale xa
M illio n

Little Caesar
Manga Raw Zip
.com
Animea.net
rawxt-scan.com
FreeMovieNavi
Cyber12
Woopie
Raw Manga

Sakura Anime
mvcoon
raw manga download
THE HYLIA
RAW
ChiaSeTrucTuyen
2chnet
Juncch
DramaCrazy.net
Animeseed.com
Videozer
1.6
63,046
1.5
60,534
1.3
23,722
1.2
37,099
1.1
1.1
55,606
1.1
1.0
1.0
69,067
0.9
40,041
0.9
104,323
0.8
267,671
0.6
34,933
0.6
389,000
0.5
195,769
0.5 1,380,748
0.5
117,064
0.4
0.4
89,125
0.3
92,728
0.3
157,957
0.3
231,752
0.3
122,983
99.0%
79.5%
94.9%
12.3%
0.7%
1.0%
38.9%
21.3%
41.6%
7.5%
49.2%
99.1%
99.8%
98.7%
99.2%
91.4%
88.2%
96.3%
99.4%
22.2%
14.8%
5.7%
24.0%
30.1%
21.1%
85.3%
98.5%
99.5%
96.7%
43.3%
61.3%
63.1%
25.0%
8.2%
23.7%
20
11/11
3/31)
2014117
46
47
48
49
50
51
52
53
54
55
56
57
58
59
Videozer
Rawscans v2
animesXgames
OPS
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0.3
0.2
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0.0
122,983
94,516
246,994
1,337,887
247,791
2,112,781
3,620,935
1,199,335
43.3%
84.7%
100.0%
25.0%
7.4%
100.0%
98.1%
26.4%
65.9%
53.1%
2,349,490
3,213,466
21
3,000
Manga Panda

2,179BANDAI
CHANNEL
600Amazon
Crunchyroll35
Viz Media

VOD
Source: JETROCrunchyrollHuman Media
22
2014
23
1)
2)
32%
30%*
59%
50%*
32%
34%
30%*
30%*
49%
42%
45%
50%*
50%*
53%
50%
45%*
30%*
49%
5%*
6%
22%
56%
52%
40%*
50%*
42%
32%
8%
36%
31%
11%
40%
20%*
40%
23%
33%
16%
5%
15%*
10%*
25%*
26%
15
13
NA
NA
1
0
0
NA
2
1
0
1
NA
1
21
3
2
1
1
2
28
5
3
0
1
5
11
1
0
3
0
2
3
9
1
0
2
0
0
2
25
22
1) *2) 2010
61
:
24
1)
Crunchyroll
Viz media
Crunchyroll
Viz media
DAISUKI
Funimation
Amazon Instant
VideoNetflix
HuluYoutube
AQQ
11
TudouLeTV

FUN
Crunchyroll
Viz media(EU)
150
Crunchyroll
Crunchyroll
WakanimADN
Amazon BANDAi Channe

Dl

Youtube
1)CrunchyrollFunimationViz MediaDAISUKIWakanimADNCHHP
:
25
30
DLUL10
30 30
DLUL10 DLUL10
26
15-59 56%
15-59 29%
7%
0.1%
13%
65%
2%
1%
13%
15-59 61%
72%
23%
1%
6% 5%
15-59 40%
17%
0.3%
9%
29%
2%
4% 1%
53%
13%
22%
4%
0.2%
11%
1%
51%
2%
14%
33%
21%
22%
1%
7%
2%
2%
1)
TV
Source:
27
1559
HP
1559
28
5001.31,4888,524
500
63%
314
514
0.97
2012
3,903
2012
5,369
73
180
2012
2011
41%
2011
13,101
2012
952
1,488
35%
527
8,524
66%
5,667
272
1,069
5.5
Crunchyroll
17
1
205
2012
501
1) 20133Crunchyroll200,000 x $6.95/x 12
Source: R&D 201220132013
ICv2JETRO
29
94
(19%)
164
(33%)
177
(35%)
12 (2%)
52 (10%)
500
MAD
6,069
(46%)
2,037
(16%)
1,906
(15%)
1,991 1,100
(15%) (8%)
58 (4%)
1,310
(88%)
100 (7%)
13,101
1,488
21 (1%)
5,760
(68%)
Source: Youtube
1,220
(14%)
1,095 449
(13%) (5%)
8,524
BGM
MAD
YouTube
MANGAPOLO
30
75%
1,604
51%
1,633
59%
1,174
45%
1,387
90%
2,728
82%
2,173
87%
2,365
72%
1,820
1) 50
Source:
31
1
%
54%
17%
37%
42%
16%
26
42
26%
31
32
23
40
42
21
24
10
23
40
40
16
18
30
40
24
46
17
9
15
23
13
-----
12
12
-----
1) 3
Source:
32
1
%
15%
4%
11%
16%
3%
26
33
13%
22
28
29
23
24
16
19
12
10
34
14
24
7
28
25
31
12
37
16
9
24
7
-----
32
6
-----
1) 3
Source:
33
Contents
1
A.
Page
2
B.
34
3
C.
52
4
D.
58
5
E.
63
68
34
Source:

35
Source:
36
DL

10-20%

50-60%

90%
Source:
37
ACCS
6
MPA
CODA
MPA
2010
IPPA2)
7
MPA
6
Hotfile
isoHunt
8,000
1.1
Xunlei
98
1)
Pullmylink.com
peekvid.com
FC2

MegauploadMPAA
6,500
2)
Source:
MPA
CODAMPAMoU
MPA
38
MPA
MPA
MPA
6MPA
MPA6
Paramount Pictures Corporation
Sony Pictures Entertainment Inc.
20th Century Fox Film Corporation
Universal City Studios LLP
Walt Disney Studios Motion Pictures
Warner Bros. Entertainment Inc.
MPA
ISP
MPAFBI
MPA
CODAMPA

ISP
39
7
FC2
7
FC2
2012
6,500
CA
SOD
Source:
40
EC
EC
2-1
1-1
2-2
Viewer1)
1-2
1)
Source:
41
2
3
MANGA ZONE
Nyaa

42
ViewerURL
Viewer
Animehere
: Animehere
ViewerWoopie
43
2-1
2-2
Viewer
Web
Source:
Google
44
1)
49%
40%
12%
43%
45%
12%
51%
42%
7%
48%
43%
9%
53%
40%
6%
60%
50%
25%
44%
15%
6%
54%
33%
13%
1) Winny / Share
Source:
45
Google HP
1)
1) 2)
Source: Google
46
RIAA1)
20141
RIAA
1,000

85%RIAA
DMCA
2)
Google
1) Recording Industry Association of America

Source: RIAA
2)
47
RIAAISPCCI
CCICenter for Copyright Information
CCI
RIAA
MPAA
Independent
Film &
Television
Alliance
AAIM
Can I Stream it?

Fan.tv
GoWatchIt
Amazon
Hulu
iTunes
ISP
AT&T
Where to WatchTV
COMCAST
CABLEVISION
Music Matters

P2P
ISP
6

6
Six Strikes
Verizon
Time Warner Cable
Source: CCI
48
1)
2)
Crunchyroll
VIZ MEDIA
Crunchyroll
30

Vizmedia
Amazon(Kindle)
iTunesbookstore
% %
87
76
69
58
94
85
91
87
iBookstore
kindle
Crunchyroll
VIZ MEDIA
DAISUKI
NETFLIX
HULU

20
Crunchyroll
7:32009

5-10

500
Crunchyroll
Funimation
Vizmedia
DAISUKI
Netflix
Hulu
iTunes
81
80
69
61
90
86
79
51
51
42
41
91
85
83
1)
2)
Source: HP
49

Youtube
3,000Youtube
2,000
/
ID
ID
PC
Kissanime
iPhone APPDL
Anime Movie

Youtube
Manga Finder

Kissanime
PV
Source:
50
Contents
1
A.
Page
2
B.
18
3
C.
52
4
D.
58
5
E.
63
68
51
Source:
52
DL
Source:
53
STOP!
201210
STOP!
MPN
Source: ACAHuman Media
20131127
54
30%
2030%
15~20%
1)
TV
15
11
15
24
15
24
16
23
7
21
13
26
20
19
13
14
17
17
16
12
27
16
25
15
24
15
12
30
29
12
29
26
16
21
13
12
1) 3
Source:
55
Anime Japan
2014320153
1)
Anime Japan 2014
32223
11
42627
10
Anime Festival Asia

Malaysia
China International
Cartoon Animation Festival
Japan Expo
72-6
74-7
717-20,24-27
2014
725-27
86
815-17
Anime Festival Asia

Indonesia
Japan Contents Show

Case 2014
1021-23
Anime Festival Asia

Singapore
11
87
12
Anime Japan 2015
1) 2013
Source:
2)
509
123
23
16
13
77-
59
52
11
7
2) 2013
56
Contents
1
A.
Page
2
B.
18
3
C.
52
4
D.
58
5
E.
63
68
57
Source:
58
2014
2014
CODAACCSACA
UGC
250
11
UGC
200
60780
ISP
(Google,Yahoo)
ASP
ISP
Source: CODAACCSACA
59
1
2
1-1
1-2

Google
Source: Tokyo Otaku Mode Google
HP

60
SNS
Source: 3
61
KPI
KPI
KPI
KPI

1
2
15
3
FacebookTwitter
2
*1

*1
*1
62
Contents
1
A.
Page
2
B.
18
3
C.
52
4
D.
58
5
E.
63
68
63
CSBS
CATV
1ID
ID
VOD
DVD/
Video
Source: A
64
DB
Source: CODA
65
DB
www.Viz.com URL
www.daisuki.net
www.Viz.com.naruto
www.daisuki.net.naruto
VizmediaNARUTO
Vizmedia
1www.Nook.naruto-1
2www.Nook.naruto-2
2)
1)
NOOK
BookNavi
1) 2)
Source: WGVizmediaNookDAISUKI
66
DB
FB
Facebook
Facebook
2014.03.28
NARUTO xx
URL
1URL
TOMFB
20
TOM
TOM

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www.vizmedia.naruto
New
www.daisuki.net.naruto
ww.bandaichannel.naruto
New
www.goodsmile.naruto
Facebook
Source: WGViz mediaHP
67
Contents
Page
68
68
98320
22
27
23
27
23
20
29
20
30
20
31
30
31
34
20
40
30
24
40
69
29

8-10
7

MX

1-2DVD

iPad mini

TV
BS11
TVPC
TV
Source:
70
34
1,000

14-5
1-2
1-2
15

iTunes
1-2

Source:
71
31
400

13-4
14-5

TV
BL
TVBlu-ray
DVD

PC
Source:
72
22
500

10

Youtube

Fate
Source:
73
23
500

13-4
10

TV

ToLOVE

1100
201210

201210

20-40
Source:
74
40
1,000

1-2
1-2
TVTVDVD
OVA

SPUR
Source:
75
31

2-3
6

11
23
YahooDaily
MotionFC2
1
1

PC
DL
Source:
76
30
300

2-3

TV
TV

Source:
Google

Akihabara.online
77
1-2
23
1-2
400-500
google
Source:
78
24

1-21
2-4

Crunchyroll
Crunchyrol

Crunchyroll

3,000
Source:
79
20

Funimation
mangafox.com
YouTube

netflix

Source:
80
20
Google

web
Source:
81
27

2
3-4

DBLEACH
BLEACHNARUTO
D

Google
mangaherebleachexile

EASYFASTUPDATED

Source:
82

20
2-3

RDGFree!
!
3

1.5

Gyao
DVD
Source:
83
27

3-41-2
1
DVD/ Blu-ray

50
HUNTERHUNTERNARUTO
1
mangastream
Source:
84

2
3
30

ONE PIECENARUTO
ONE PIECEBASARA7SEEDS
NARUTO
Source:
85
DVD/ Blu-ray

Youtube
animeavenue

NARUTO
One Piece
NARUTOBLEACH

mangahere, Youtube
Mangahere
Youtube
2012
Source:
86
30
Source:
87

45
1

30
Google

DVD

GTO
honto
Source:
88
40

TV

Blu-Ray

19

Book Off
Source:
89
PC
120
PC
20
90
DVDBlu-ray
/
120

135
TV
1810
TV
20
91
/
120

20
92
20
TV
/
120

TV
93
20
120
20
/
120

iTunes
1-2
94
12488
120
20
20
/
120
netflix

1

95
1)
500
2500
1

/1)
48
8500
50
30
1213
5WG 127
1) 20/ 120
96

5351717

11.38,524
5001,488
41606335
2)3588
4668
3

82,000

332

1)682541
2)
Source:
97
2-1
1-1
3
3-1
3-2
2-2
3-3
1-2
3-4
3-5
2-3
98
2-1
15-59 56%
15-59 29%
7%
0.1%
13%
65%
2%
1%
13%
15-59 61%
72%
23%
1%
6% 5%
15-59 40%
17%
0.3%
9%
29%
2%
4% 1%
53%
13%
22%
4%
0.2%
11%
1%
51%
2%
14%
33%
21%
22%
1%
7%
2%
2%
1)
TV
Source:
99
2-2
16%
23%
12%
8% 11%
13%
9% 7% 11,082
7,273
21%
14%
32%
16%
7% 6% 6%
13%
11%
11%
4%
4%
21%
14%
11%
16%
18%
14%
11%
10%
14%
3,534
2,634
11% 22,434
22,618
8% 9% 9,193
9,252
10%
13%
17%
10% 6%
16%
14%
9% 7% 8,340
7,998
17%
18%
13%
10% 6% 11%
19%
1%
5%
3,190
3,554
15%
10%
14%
10% 10% 11%
12%
9%
9%
20,720
18,205
24%
10%
15%
10% 9% 8% 9% 8% 7% 8,264
8,274
Source:
100
2-3
1559
HP
1559
4
101
2-3
5001.31,4888,524
500
63%
314
514
0.97
2012
3,903
2011
2012
5,369
73
180
2012
41%
2011
13,101
2012
952
1,488
35%
527
8,524
66%
5,667
272
1,069
5.5
Crunchyroll
17
1
205
2012
501
1) 20133Crunchyroll200,000 x $6.95/x 12
Source: R&D 201220132013
ICv2JETRO
102
2-3
94
(19%)
164
(33%)
177
(35%)
12 (2%)
52 (10%)
500
MAD
6,069
(46%)
2,037
(16%)
1,906
(15%)
1,991 1,100
(15%) (8%)
58 (4%)
1,310
(88%)
100 (7%)
13,101
1,488
21 (1%)
5,760
(68%)
Source: Youtube
1,220
(14%)
1,095 449
(13%) (5%)
8,524
BGM
MAD
YouTube
MANGAPOLO
103
3-1
75%
1,604
51%
1,633
59%
1,174
45%
1,387
90%
2,728
82%
2,173
87%
2,365
72%
1,820
1) 50
Source:
104
3-1
40%
30~40%
71
%
43
DL
-----
-----
-----
1) 7
5
Source:
26
-----
22
27
22
26
27
13
28
24
-----
16
32
33
35
28
28
30
36
20
23
-----
33
22
25
34
35
28
37
31
-----
32
-----
20~30%
16
37
36
11
41
19
5
105
3-2
20%
23
29
12
TV
17
20
1)
3
Source:
13
28
26
14
21
4
16
6
14
19
11
12
8
20
12
16
11
16
17
15
7
24
19
25
15
28
11
11
24
15
12
11
15~20%
%
6
22
13
12
13
6
106
3-3
1
%
54%
17%
37%
42%
16%
26
42
26%
31
32
23
40
42
21
24
10
23
40
40
16
18
30
40
24
46
17
9
15
23
13
-----
12
12
-----
1) 3
Source:
107
3-3
1
%
15%
4%
11%
16%
3%
26
33
13%
22
28
29
23
24
16
19
12
10
34
14
24
7
28
25
31
12
37
16
9
24
7
-----
32
6
-----
1) 3
Source:
108
3-2
30%
2030%
15~20%
%
32
26
22
TV
15
27
3
16
21
23
7
15
17
3
7
27
12
11
24
8
7
14
29
30
31
19
17
15
21
13
1)
3
Source:
25
13
9
7
109
3-1
71
40
36
DL
36
-----
-----
-----
-----
-----
41
19
17
18
15
19
12
23
24
31
28
23
20
21
29
16
18
8
15
20
1) 75
Source:
17
15
21
29
58
17
12
17
26
43
25
17
25
32
56
-----
26
12
11
8
110
111
1-1
1
682541
1559
2014110
20131214
19,999
4,157
682
541
142
89
55
93
124
90
128
173
104
130
230
132
183
126
175
151
Source:
112
1-2
14.2%
30
12.5%
50.6%
15-291)
1519
5.7%
20
11.4%
30
10.3%
40
11.0%
12.7%
50
11.1%
50
11.0%
15-291)
13.5%
1519
5.5%
30
12.2%
20
11.3%
30
10.6%
40
12.5%
40
11.4%
50
11.2%
50
11.7%
49.4%
40
49.5%
50.5%
1) 1020
Source: US Census Bureau
113
1-2
1/2
%15-59
%15-59
9%
10.3
8,664
11%
9.9
22,341
16%
5.9
5,903
9%
7.8
13,141
31%
2.5
1,295
9%
4.3
5,482
8%
12.3
8,183
15%
10.2
19,648
14%
8.9
5,164
11%
7.0
11,529
39%
3.4
2,145
14%
3.9
4,921
1) 1USD10420141
Source: OANDA
114
1-2
2
1/2
2/21
34
68
15
12
31
44
15
38
39
29
16
14
29
37
17
1)
Source:
115
1-2
2
2/2
2/21
TV
89
63
34
16
32
17
18
39
16
41
12
12
1)
Source: Amazon
116
2-2
320
43%
25%
2%
6%
12%
16%
11%
8%
5% 5%1%
26%
20%
11%
6% 4%
20
30
40
50
41%
16%
41%
15%
44%
11%
1%
4%
23%
7% 2%
22%
6%
Source:
25%
14%
39%
31%
10% 6%
18%
13%
10% 4%
8%
1%
5%
20
30
40
50
2%
3%
6%
24%
1%
5%
1%
3%
27%
2%
10%
10% 7% 4%
23%
26%
9%
1%
4%
9% 5%2%
117
2-3
4
1/2
12
1
4%
94%
70
56%
66
0.9
4.0
37
1559
15~59
Source: HP
279
1.8
7%
400
1.8
1.8
220
1.0
118
2-3
4
2/2
12
1
12%
75%
189
29%
9.6
4.7
2
40
21
1559
15~59
53%
Source: HP
6,957
1.0
141
727
6.99$
12.0
3.5
6,145
1.1
119
2-3
4
1301/2
12
1
10%
94%
70
61%
65
1.8
4.4
561
17%
40
1559
15~59
Source: HP
5.1
2.5
200
927
120
2-3
4
1302/2
12
1
15%
75%
189
40%
12.8
4.7
4,501
141
57
29
1559
15~59
51%
Source: HP
16.2
3.3
207
1.99$
4,023
121
2-3
41/4
1
1
4%
94%
70
56%
66
12
0.9
75
1,604
134
7%
37
1559
15~59
1.8
51
1,633
180
1) 50
Source:
122
2-3
42/4
1
1
12%
75%
189
29%
141
40
21
1559
15~59
53%
12
9.6
90
2,728
26.2$
12.0
82
2,173
20.9$
2,822
2,547
1) 50
Source:
123
2-3
43/4
1
1
10%
94%
70
61%
65
12
1.8
59
1,174
146
17%
40
1559
15~59
5.1
45
1,387
382
1) 50
Source:
124
2-3
44/4
1
1
15%
75%
189
40%
141
57
29
1559
15~59
51%
12
12.8
87
2,365
22.7$
16.2
72
1,820
17.5$
3,141
2,527
1) 50
Source:
125
3-1
90%
82%
31
28
33
32
37
35
20
22
25
23
28
28
16
22
22
9
10
11
15
32
27
13
7
10
12
12
7
10
43 %
MAD
17
6
5
5
10
8
5
5
1) 5
Source:
126
3-1
87%
34
36
33
26
28
16
37
12
10
18
19
11
41
36
10
25
16
5
5
17
13
8
8
8
13
10
9
30
27
26
72%
35
24
MAD
6
10
4
2
1) 5
Source:
127
3-2
27
DL
22
22
14
7
1
7
22
15
13
12
12
11
16
17
12
15
4
3
17
20
17
13
15
19
12
19
13
14
16
25
11
14
20
20
10
15
13
20
23
29
12
28
30
12
26
4
0
22
7
9
14
10
1) 3
Source:
128
3-2
27
24
16
8
17
17
15
26
10
11
6
12
3
15
12
28
18
6
12
10
4
27
11
13
15
15
12
26
28
5
15
27
DL
27
6
14
17
13
11
30
11
16
16
13
14
15
14
13
14
3
2
9
5
1) 3
Source:
129
3-2
15
6
23
19
15
4
2
13
5
7
7
26
17
14
12
21
20
7
23
13
0
25
19
31
14
25
13
27
2
26
10
39
12
DL
12
10
23
19
30
28
11
11
8
15
12
1) 3
Source:
130
3-2
14
10
5
1
10
6
17
9
3
10
13
7
5
23
14
26
12
17
12
14
15
3
22
20
15
24
DL
26
7
26
18
27
23
14
34
16
8
19
24
36
28
6
4
6
10
1) 3
Source:
131
3-1
51%
26
56
41
19
17
25
12
17
31
25
13
21
3
18
15
10
13
19
12
10
6
36
36
75%
40
MAD
21
17
15
5
16
6
17
18
19
5
20
21 0
16
29
1) 5
Source:
132
3-1
59%
32
45%
26
43
58
24
17
17
23
20
20
15
9
4
12
15
28
29
MAD
23
15
16
18
12
11
8
15
10
12
3
2
6
1) 5
Source:
133
3-4
9

5
1)
41%
30%
60%
32%
2)
22%
3)
46%
53%
DL4)
1 44%
2 31%
32%
1 44%
30%
26%
3 31%
4
28%
5 19%
18%
3 22%
4 22%
5 22%
64%
1 36%
1 40%
1 30%
37%
34%
2 28%
27%
26%
2
25%
3 21%
26%
4 22%
5 14%
5 19%
4 23%
5 21%
25%
24%
33%
25%
25%
4 25%
5 23%
1) 3 2)3
3)3 4)3
Source:
20%
17%
134
3-5
1)
28
15
12
15
9
6
16
12
7
19
13
14
8
14
19
14
26
27
11
32
15
1) 3
Source:
135
3-4
9
20%
TV1)
1 42%
2 35%
3
33%
26%
5 19%
1 52%
2 25%
3 24%
4
24%
5 12%
46%
39%
2)
15%
3)
41%
51%
DL4)
20%
50%
30%
31%
39%
25%
31%
39%
3
25%
4 15%
3 29%
20%
27%
13%
5 15%
5 18%
48%
36%
36%
21%
28%
3 20%
2 25%
3
24%
15%
16%
4 23%
10%
15%
5 18%
3
4
5
37%
1) 3 2)3
3)3 4)3
Source:
136
3-5
1)
25
11
16
11
16
11
10
13
12
12
11
8
6
11
10
12
14
18
19
18
13
30
11
1) 3
Source:
137
3-4
1)
79%
76%
2)
13%
3)
6%
7%
DL4)
3%
1 58%
2 59%
26%
28%
2 32%
3 25%
4 21%
18%
4 24%
4 20%
17%
18%
5 22%
5 17%
66%
1 50%
1 47%
1 41%
2 48%
22%
2 39%
2 37%
3 22%
22%
76%
19%
12%
30%
4 14%
5
14%
41%
23%
21%
5 13%
1 41%
39%
3 30%
27%
19%
5 12%
1) 3 2)3
3)3 4)3
Source:
138
3-5
1)
16
12
11
2
5
16
12
13
9
39
14
37
30
1) 3
Source:
139
3-4
9
2TV
5
TV1)
81%
80%
1 57%
2 39%
3
22%
TV
2)
11%
3)
16%
36%
28%
2 36%
25%
36%
32%
17%
DL4)
2%
1 36%
29%
25%
26%
14%
18%
4 32%
13%
5 17%
5 18%
5 23%
57%
1 46%
35%
2 32%
32%
30%
28%
25%
4 21%
5 15%
1 41%
30%
18%
TV
4 17%
5 17%
5 22%
51%
28%
4 15%
5 14%
1) 3 2)3
3)3 4)3
Source:
140
3-5
1)
21
12
12
4
10
10
1
13
31
30
15
38
25
1) 3
Source:
141

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