Ras Al Khaimah Colleges

LSC 2183
Assessment Title:

New Media Campaign Assignment

Course Goal covered

2. Demonstrate appropriate word choice, and select and transform

language appropriate to a given task.
4. Write a variety of brief media-related texts, such as headlines,
outline plans for a media product, or a short film review.

Assessment weighting:
Issue date:

December 18

Due date:

January 11

Academic Honesty is a serious issue at the Higher Colleges of Technology. Any student who
attempts to gain marks dishonestly during an assessment is considered to be cheating. Any
student who helps another student to gain marks dishonestly during an assessment is considered
to be cheating. The penalty for cheating on an assessment is severe and includes permanent
dismissal from the College.
I have read the above information and understand my responsibilities with regard to Academic
Honesty in this assessment.
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Students Signature(s)_Fatima Abdullah Hamad saghran Al Ali

H00271667

How active is their social media presence? Do they post daily? Weekly? Monthly?
How complete is the campaign? Do they have print media (Newspapers, Magazines, A
Blog)? Video media (YouTube or commercials on TV)? Social Media?
What kind of social media presence do they have? Twitter? Facebook? Instagram? All
Three? Something else?
How Effective is their campaign?
o Do they have a clear audience or target market?
o Is their purpose clear?
o Have they established a brand? (i.e. logos, slogans, a mascot or character)
o Do they have identifiable goals?
Explain your evaluation of that campaign.
What did you think about their campaign?
How is it similar to your campaign/ How is it different from your campaign?
Why did you choose it?

These website is very stronger website that helped the unemployed in USA they post a blog and
anyone can join them by sign in ,and they do not have specific time to post , anyone can post at
anytime, there is many type of the form in these website such as contact with them by phone number
as well as twitter feed ,face book, YouTube, blog. And also everyone can know about what is the
newest in the website In the new under In the bottom of the webpage they also have a nice
feature which is Donate to nelp the national employment law project . The kind of social media
that they have is twitter , face book , blog . I think that these website has a big effective in their
campaign because many people from USA especially the unemployed they can share what they want
they say in anything in website, when you click on the about bottom you can see a video that talk
about the people who have benefited from the site and change their life to better way. Yes the target
audience is clear, the unemployed and the people who lose their jobs so they support the people how
lose their and the people how do not have a job , and the purpose was clear to understand. These
website have a slogans laid off and left out . Yes they have a goals they want to send a message
from these campaign that they will face the problem and reduce the number of unemployed. I rate
this website 9 out of ten, I love this website because it helped and support the unemployed and give
them an Opportunity to have a job so they will solve the problem. their campaign is supported with
a stronger idea and that what I really like it, in addition the site has a donation feature as I said
which will help . The similar thing to my campaign is that is the same purpose and the slogan, both
of us have a slogan. The different between as is they have an official account in most of social

media types which will assist to show their idea also they have a blog that everyone can say their
story. I chose this website because it is different, I love the webpage style and the like the video
which we can see it when you click on about bottom the video is incredible, the clear and strong
message in this campaign make me chose it.

http://unemployedworkers.org/sites/unemployedworkers/index.php/site/blog