Research Methods in Business:

1. How does one frame research objectives? What are the characteristics of hypothesis? Discuss.
2. Discuss the steps in experimental design and its importance is survey based research.
3. Briefly explain the factors that affect the internal and external validity in experiments, describe
on how to overcome them
4. Define a questionnaire and explain in detail about the guidelines followed in constructing a
sound questionnaire for conducting mail and electronic surveys.
5. Explain the guidelines for a research report writing, illustrate with examples.
6. Discuss in detail the various experimental designs that are used in business research with
examples?
7. Write notes on:
Multiple regression
Factor analysis
Cluster Analysis
Discriminant Analysis
8. Determine the sample size , if standard deviation is 6, population mean= 25, sample mean is 23
and desired degree of precision is 99%.
9. Define sampling and explain in detail the basic tenets of choosing a sample size.
10. In a trivariate distribution, it is found that
r 12= 0.7; r 13= 0.61, r 23= 0.4
Find the value of r 23.1

HOSPITAL SERVICES
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MARKETING

Service quality model (gap model and servqual) as applied to hospitals

Service quality standards followed by hospitals
Customer expectations with reference to hospital services.
Segmentation and targeting strategies followed by hospitals
Services gaps with reference to hospitals
Development of customer defined standards for hospital customers
Role of technology in service delivery in hospitals
Role of employees in effective service delivery
Two live Case studies on effective service delivery by hospitals

HOSPITAL AND PATIENT RELATION MANAGEMENT:

1. Concept, scope and importance of patient centric management
2. How can improve quality of service delivery in hospitals
3. Methods of reducing variations in service delivery to enhance quality of service
4. Classifying patients and using this classification for effective service delivery.
5. Requirement of case mix classification
6. Consumer complaint systems and procedures
7. Ethical practices in hospitals
8. The current status of Safety measures to be maintained by hospitals.
9. Case studies on effective patient relation management
10. Case studies on issues related to ineffective safety measures.