C A I T L I N M A C K E N Z I E PAT T O N

EDUCATION
P U R D U E U N I V ER S ITY; W E ST L AFAY ET T E, I N DI AN A M AY 2016
Major: Public Relations & Strategic Communication
Minor: Spanish, Political Science
3.82 Cumulative GPA

Deans List every semester

Semester Honors 4/5 Semesters
Lambda Pi Eta Communications Honor Society

U N I VE R S I DA D AN TO N IO D E N E BR I JA; M AD RI D, SPA I N SUM M E R 2014

Studied at private university utilizing Spanish fluency and cross-cultural communication.

EXPERIENC E
B O IL E R CO MM U NI CATI ON ; W E ST L A FAY E TT E , I N D I AN A
ACCOUN T E X E C UT I V E D E C E MB E R 2 01 4 - P R E S E N T

Work with Caregiver Companion to create and implement a strategic public relations plan to increase the amount
of volunteers by 15%. Lead a group of five associates. Delegate and edit tactics.
ACCOU NT AS S O C I AT E AUG U ST 2 0 1 4 - D E C E M BE R 20 14

Worked with the Purdue University Registrar to implement a strategic public relations plan that increased freshmen
awareness of the Registrars myPurduePlan by 70%.
P U R D U E U N I V ER S ITY DA N CE MA RAT HO N ; WE ST L AFAYE TTE, I N DI A NA
P UB LI C R E LAT ION S E X E C U TI V E D E C E MB E R 2 01 4- P R E S E N T

Implement PUDM 4 U strategic public relations campaign to increase involvement in organization, creating press
releases, interacting with media at local and national scale, and promoting the event.
STE WAR DSH IP & E D UCAT IO N CO M MI T T E E M AR C H 20 13 - N OV E MB E R 2 0 1 4

Ran social media, publicized the organization to the surrounding community, raised awareness to
generate donations, and acted as the liaison between organization and families.
AL P H A O M I C R ON P I FRATE RN I TY; WE ST L AFAYE T TE , I N DI A NA
COM M UN ICATI ON S CO MMI TT E E FA L L 2 01 2 - P R E S E N T

Run social media, promote relations with other Greek chapters, and create apparel.
E T SY S H OP O WN E R JAN UARY 2013 - PRE SEN T
Create custom canvases, picture frames, and other personalized items for customers across the country.
IN T ER N, J OH NS H OP K INS HO SPI TAL ; B ALT I MO RE , M ARYL AN D SU M M E R 2 0 1 2
Worked under the Long-Term Survivorship Program of Pediatric Oncology completing data entry and analysis as
well as corporate communication and media relations.

SK ILLS
Writing, public relations, social media management, marketing and analytics, Spanish fluency, strategic
communication planning, editing, media relations, organization, public speaking, interpersonal communication,
publicity, SWOT analysis. Proficient in Microsoft Office, Publisher, SPSS, Pages, Adobe InDesign, Photoshop, and
additional programs.