I.

EXECUTIVE SUMMARY

The Malones is a family owned photography business which specializes in senior

and family photoshoots. The company excels in creativeness that the common
photographers vocation lacks.
We are involved in five lines of photography:
Portrait
Lifestyle
Commercial
Modeling
Weddings

How much do we cost?

(Includes the photoshoot and all of your pictures fully edited with printing rights)
Seniors- $700 for 50-60 pictures
Family- $350 for 25-30 pictures
Mini session/Modeling- $250 for 10-15 pictures
Weddings- $3,000 for 500 pictures

Differentiation
We as a company found it very beneficial to profit because there is simply not
another photography business quite like us. Our creative and original outlook on how to
capture photos has never been done before, even the way we package things is very
artistic and appealing to the clientele. When you make an appointment with us, not only are
you buying pictures that will last a lifetime, but you also buy an experience with aesthetically
pleasing places where your pictures are taken.

We are asking for $39,000 for a 10% stake in our company

With this money we can obtain salaries for three new staff editors with new computers and
the Photoshop tools they need to do their job with the standard of our company.

II.

PROPOSED BUSINESS PRODUCT/SERVICE

a. Explanation of Product
The Malones photography business was founded by the Malone family fourteen

years ago, established in Battle Creek, Michigan. It all started with a dream to produce highquality pictures at a price the average person could afford. Capturing moments in time that
will be cherished forever was the mission. Now known to many households across Michigan
and further, The Malones photography business fills homes with not just pictures on the
walls, but memories.
b. Description of the opportunity that exists
The photography business is over a $200 billion dollar industry. Opportunities lie all
around with those kind of numbers. All high school seniors need their pictures taken, they
look for the best quality for the best pricing. That is how they find our business, using the
correct pricing, results in The Malones photography making a net profit of 130 thousand
dollars annually. The average photography business makes 3,000-14,000 dollars per year.
Opportunities for our earning potential exists because of our overhead expenses for the
business. The 4,000 square foot studio we rent costs only $200 dollars a month, and our
multiple cameras and lighting we own are all paid off.
c. Description of target market
As a senior about ready to graduate high school, it is intended for that student to
have a senior picture for the yearbook to acknowledge themselves in that graduating class.
This is where The Malones photography decided to make our primary market. A never
ending supply of seniors from around schools, makes this market a constant flow for an
annual salary. Our secondary market is families and the occasional wedding. Doing so

keeps our business dimensional and diverse, keeping ourselves open to multiple target
markets.

III.

RATIONALE AND FEASIBILITY

a. Trend
Ever since the first camera was invented it has been considered cool or trendy to
capture moments in life that words cannot. In modern day society, capturing moments is
very popular. With our generation being the digital age, and these devices available to us,
everyone wants a piece of memoir to remember that time in life. The genres of photography
that we entered, the pictures we take cannot be copied by an amateur with an iPhone. This
is why our company is thriving and trending in this era of life.
b. Differentiation
The unique selling proposition of The Malones Photography is that we are not the
traditional portrait photography business. We tend to lean on the editorial and creative side
of photography, which attracts a certain type of customer. Also our company differentiates in
packaging style, which is easy to access for the client, including a flash drive and CD with
all their photos downloaded onto it.
c. Potential
1. What is the potential reach of the proposed business?
As our company stands today, we are very well known across all of Calhoun County.
Every now and then, we will get a client inquiry from someone out of state. We would like to
expand our business where we are as well known all over Michigan, as we are in Calhoun.
We are going to target seniors and families all over the state and soon enough we will
become the top photography business in Michigan.
2. What is the growth potential?

Social media for a U.S. citizen has become a part of the social norm and behavior.
Not only through advertisements can we promote, but just by a mom or a senior posting one
of our photos to facebook, instagram, twitter, or etc., this gives an additional advertisement
most businesses cannot offer. The growth potential outstretches through all of this aspect
and reaches billions of people, allowing us to grow our business.
3. What is the earning potential?
Our proposed business plan estimates we will triple our profit in the next 5 years.
Making this estimation a 300% increase from $130,000 to $390,000 annually. By doing so,
we will hire at least three workers with classes from Amy Malone, (the photographer) with
the same set standard and editing template for photoshop.

IV.

CONCLUSION
With our estimated earning potential, we are requesting $39,000 for a 10% stake in

our company. Your investment will provide salaries for our additional employees and
equipment such as new Mac computers and photoshop for the new staff editors. We
guarantee your investment will not only come back into your pocket, but in the long run,
grow into even more money. The Malones hope you will be willing to join in our path of
passion with creating many memories for families and kids, and carry out the business full
potential.

V.

BIBLIOGRAPHY
Malone, Amy R. "The Malones." The Malones. N.p., n.d. Web. 11 Dec. 2014.