THE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)

Strategy 1

Strategy 2

LOCAL
MARKET
DEVELOPMEN
T

PENETRATING IN
FOREIGN
MARKET
Reducing
lead time and
price
compared to
other
countries

Increasing
Nishat
Linen
Outlets
Weight

AS

TAS

AS

TAS

KEY INTERNAL FACTORS

STRENGTHS
ISO 9001and IKO-TEX 100 Certified.

0.10

0.10

0.30

Biggest Composite Unit in Pakistan.

0.11

0.44

0.22

Capacity utilization.

0.13

0.39

0.26

Self-Owned Power Plant.

0.14

0.28

0.42

Largest Dyeing Facility in South East

Asia.

0.12

0.24

0.12

Relying on international markets only.

0.10

0.40

0.20

High Cost of Production.

0.12

0.36

0.48

Market Segmentation.

0.07

0.21

0.07

Transit time is more as Compared to

Foreign Competitors.

0.11

0.22

0.11

SUBTOTAL

1.00

WEAKNESSES

2.64

2.18

KEY INTERNAL FACTORS

OPPORTUNITIES
WTO regime Implementation.

0.12

0.12

0.48

Cost reduction through introducing

modern technology.

0.13

0.26

0.52

Local market development.

0.11

0.33

0.11

Entering in Energy Sector.

0.11

0.12

0.36

0.24

0.1

0.10

0.30

Exchange rate fluctuations.

0.09

0.18

0.09

Instable Political and Economic

Conditions.

0.11

0.33

0.22

Government Policies.

0.11

0.22

0.33

THREATS
Export of raw cotton and yarn.
WTO regime Implementation.

SUBTOTAL

1.0

1.90

2.29

GRAND TOTAL

4.54

4.47