Module 7 - CONSUMER SOCIETY

ADVERTISING
A Use your own words to explain the meaning of the phrases in bold.
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Some people hate shopping; others can shop till they drop . There is nothing wrong with shopping and/or
buying things that you need. However, many people:
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buy on impulse ;
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buy for the sake of buying;
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splash out on things they cant afford;
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buy to keep up with the joneses ;
buy to overcome personal problems;
buy to gain the admiration of other people - many people dont buy a product, they buy what it stands
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for .
Some people make a list of what they need they buy realistically and wisely. Others spend for the sake
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of spending and run the risk of becoming addicted to shopping. They become shopaholics ,
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compulsive spenders , who buy everything they want. Those people often get into debt and feel a
sense of guilt, frustration and depression after buying.

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B. Explain the strategy used in these ads (connection between the product/brand and the photo).
UNITED COLOURS OF BENETTON
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IWC (International Watch
Company)

C Light
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