Professional Documents
Culture Documents
Marketing Basics
o What is Marketing?
Marketing Research
o Marketing Research
o Planning for Marketing Research
o Data Collection: Primary Research Methods
o Data Collection: Low-Cost Secondary Research
o Data Collection: High-Cost Secondary Research
Product
o Product Decisions
o Managing Products
Distribution
o Distribution Decisions
o Retailing
o Wholesaling
o Managing Product Movement
Pricing
o Pricing Decisions
o Setting Price: Part 1
o Setting Price: Part 2