Marketing Mertics

Bajaj Auto

Bajaj Auto Limited is an Indian twowheeler and three-wheeler manufacturing

company.
Bajaj Auto manufactures and sells
motorcycles, scooters and auto rickshaws.
Bajaj Auto is a part of the Bajaj Group.
Bajaj Auto is the world's third-largest
manufacturer of motorcycles and the
second-largest in India. It is the worlds
largest three-wheeler manufacturer.

Hero Motocorp

Hero Motocorp Ltd is an Indian motorcycle and

scooter manufacturer based in New Delhi.
The company is the largest two wheeler
manufacturer in the world

10 Marketing metrics

Year on year growth

CAGR
UNIT Market Share
Return on Asset
Return on Sales
Average Price Per Unit (Rs.)
Relative Market Share
Market Penetration
Brand Penetration
Penetration share

Year on year growth

Bajaj Auto- 2%
Hero Motocorp- 2.80

CAGR

Baja Auto - .25%

Hero MotoCorp 7.6%

UNIT Market Share

Bajaj Auto 14.47 %

Hero MotoCorp -41.7%

Return on Asset

Bajaj Auto - 22.56%

Hero Motorcorp - 3.7%

Return on Sales

Bajaj Auto-19.7%
Hero Motorcorp- 5.4%

Average Price Per Unit (Rs.)

Bajaj Auto -46878.66

Hero Motorcorp- 28403.00

Relative Market Share

Bajaj Auto- 34.66%

Hero Motorcorp- 178%

Market Penetration

Bajaj Auto (Discover Family)- 5.82%

Hero Motorcorp (Splendor Family)8.5%

Brand Penetration

Bajaj Auto- 22.89%

Hero Motorcorp- 36.9%

Penetration share

Bajaj Auto- 3.92%

Hero Motorcorp- 4.34%

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