LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 1

School of:
Name of the faculty
mentor:
Course Code:
Class:
Section:
Max. Marks:
Date of Submission:

Business
Rohit Vij

Faculty of:

Management

MKT 620
MBA
Q1E19 &
Q1E20
45
12/2/15

Course Title:
Term:
Batch:

Green Marketing
S
2013

Date of Allotment:

20/1/15

S.No

Objectives of
Academic Activity

Topic Details

Evaluation
Parameters

Expected
Outcomes

1.

To develop
conceptual,
analytical and
writing skills of the
students

Each group would

propose an Industry
for which they have
to
identify the various
green
initiatives/practices
followed by
organizations
and
propose other/new
initiatives that can
be
incorporated by the
organizations in that
industry

Identification
and
Introduction to
industry and
organization 10
marks,
Identification
of
Green
Initiatives 10
Marks,
Proposed
green
initiatives 10
marks,
Impact on
stakeholders
-15
Marks

Awareness
and
better
understanding
of
the
concept
of
green
marketing
and
how
companies
are
executing them.