INTRODUCTION

Industrial visit is a part of the university curriculum, during which students visit
companies and get insight regarding the internal working environment of a company and how
a company functions, as well as useful information related to the practical aspects of the
educational course which cannot be visualized in lectures. The industrial visit is considered
one of the most tactical methods of teaching. It provides students with an opportunity to learn
practically through interaction, working methods and employment practices. Visiting a
company gives students a practical perspective on the world of work, it gives them exposure
to current work practices as opposed to possibly theoretical knowledge being taught at
college.

BUSINESS EXPOSURE
Business exposure is a very essential subject for students studying business. Notebooks and
textbooks may be a medium of imparting knowledge to students but it is only theoretical
knowledge and even though it provides information it does not provide students with
practical knowledge. Practical knowledge on the other hand can be obtained by exposing the
students to the real world of business. Such kind of exposure is known as business exposure.
Business exposure is an excellent medium of divulging information to business students as it
has already been scientifically proven that visual knowledge is more retainable than its
alternative, in this case notebooks and textbooks.

Importance of BUSINESS EXPOSURE

It is very essential for business students to be aware of all the existing business
industries in todays time and age. Along with awareness comes knowledge about the
industry which in turn enables students to gain a practical approach towards business studies.
Business exposure can change the thinking of students and give rise to innovative ideas
towards business prepositions.