Dance music is generally produced for the use by DJs,

sometimes by the DJ themselves, who then performs a live-set

of their own music arrangements, or plays tracks from
different artists in a rhythmic pattern in their DJ mix
Electronic dance music that originated in the United States
and United Kingdom during the late 1970s.
First video - Giorgio Moroder and vocalist Donna Summer on
the song "I Feel Love", a groundbreaking dance/discothque
hit with no traditional instruments.
the genre became essential in the evolution of techno, and, to
a lesser but important degree, house music.
Artists like Daft Punk, Jusice or Calvin Harris represent only a
small portion of those artists, coming mostly from a house
music and electro-funk
By 1988, house music had exploded in the UK and Germany
with acid house becoming increasingly popular.
late 1990s.[12] At that time, a wave of electronic music bands
from the UK, including The Prodigy, The Chemical Brothers,
Fatboy Slim and Underworld, had been prematurely associated
with an "American electronica revolution."
In 2009, French house musician David Guetta began to gain
prominence in mainstream pop music after the 2009 release
of "When Love Takes Over"
The increased prominence of EDM was also fueled by concerts
and festivals, such as Electric Daisy Carnival
Target Audience
Younger audiences (16-25 year olds)
Mixmag Magazine (dance mag) mean age of people who
read it is 24 being 72% of boys and 28% of girls
Codes and Conventions
The main code and convention of electronic music is that
electronic instruments are used in the song such as keyboard
used by Metronomy. The codes and conventions of the music
videos include bright colours, often narrative videos related to
the lyrics, strobe lighting, quick editing and occasionally fun
upbeat atmosphere.
Bright colours, strange videos which dont make sense, strobe
lighting effects and bright colours

Sometimes more indie genre with scruffy looks and casual clothes
with a down to earth atmosphere and clips of day-to-day life
Location relevant to music such as clubs or parties. Occasionally
narrative stories.
Narrative videos typically clarify the meaning of the song and its
lyrics.
Snap -Rhythm is the dance:
"Rhythm Is a Dancer" is a song recorded by German eurodance
group Snap!. It was released in April 1992 and achieved huge
success in many countries around the world, topping the charts in
France, Ireland, Italy, Netherlands, Germany and the United
Kingdom
Uses animated shots & flickering astronomy/aviation maps and
animated figures dancing.
Was first in the charts in 1992-1993 in 10 different countries
End Credits- chase & status
Released

29 October 2009

Format

CD single, 12" vinyl, Digital

download

Recorded

2009

Genre

Drum and bass

Length

3:19

Label

Vertigo, Ram

Writer(s)

Will Kennard, Saul Milton, Ben

Drew

Producer(s Chase & Status, Plan B

)