OSG Thought.

Knowledge Insights Issue 

August 2014

Knowledge Insights:
Finder The Residential and
Commercial Electrical Component
Market
By Vaibhav Agarwal, Dilvir Singh Bhullar, Max Young and Siyi Xiong

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Knowledge Insights:
Finder The Residential and
Commercial Electrical
Component Market

In this project, we develop a strategic plan for Finders potential
entry into the UK market. It consists of Commercial, Residential
and Security market sizing, and an analysis of broader market
conditions for its yellow range products.
OSG Thought: Knowledge Insights are OSGs thought
leadership publications and articles focused on our case
experience and research.
Contributors:
Vaibhav Agarwal was the project leader
Dilvir Singh Bhullar, Max Young and Siyi Xiong are consultants at
OSG.
For more information, please visit www.oxfordstrategygroup.com
or contact us at info@oxfordstrategygroup.com

OSG Thought.

Market Entry Strategy
Background
The electrical industry is an important provider of products and services to the wider
construc6on industry. With 2013 construc6on output valued at an es6mated 112.6 billion,
the electrical industry is sizeable.

Finder, a electrical component manufacturer, approached OSG to conduct in depth research
on the commercial and residen6al markets, before developing a market entry strategy .

Case Framework & Structure

Iden%fying Key Elements of Research
Supply Chain

Market sizing

Compe%tor
Analysis

Commercial
Market

Analysis

Financial
data

Residen%al
Market

Validity
Tes%ng

Product
range

Security
Market

Results

Supply Chain
Analysis

Strategy

Compe%tor
Analysis

Poten%al for yellow products

Trends
Conclusion and SWOT Analysis

Finder

Key Case Insights

1 We need to know precisely what the client wants

Iden.fying the
markets

Since we had no prior knowledge of the industry, we needed to familiarize ourselves with the
industry and the market. We conduct research on several industry sub-segments, including the
commercial and residen%al markets. This helped us to beKer understand what Finder needed,
and meanwhile, provided some background informa%on of UK market which Finder might nd
useful

2 We built granular quan8ta8ve models to es8mate market size

Market Size
Valua.on

With the help of ECA(Electrical Contractors Associa%on), and sophis%cated sta%s%cal models,
the team deduced that the size of commercial submarkets was 8.6 billion pounds! A similar
approach was adopted for the residen%al and security markets.

3 Our es8ma8on was subsequently tested

In order to obtain robust results from our exercise, valida%on tes%ng was done. A dierent
approach was used and a mul%tude of data bases were referenced. The results were highly
aligned with our model, further valida%ng our approach.

4 Dierent supply chain opera8ons are needed for dierent markets

Building Supply
Chain Models

AUer iden%fying dierent markets and analyzing the poten%als of each. The team looked at
some of the key companies and distributors, and devised a supply chain model for each of
their market opera%ons.

5 Developing compe88ve strategy and SWOT for Finder

Posi.on Finder
amongst its
compe.tors

In order to devise a strategy, the team conducted in-dept analysis on seven compe%tors.
The team developed a framework on how Finder could posi%on itself rela%ve to its
compe%%on: some companies are strong compe%tors, while others could be poten%al
partners. Along with the previous ndings, the team concluded with a SWOT analysis that
provided an overview of Finders poten%al in UK markets.

INTERESTING FACTS
References

Euromonitor Interna%onal from ocial sta%s%cs, trade associa%ons, trade

press, company research, store checks, trade interviews, trade sources

The team was totally unfamiliar with the

industry at the beginning, and before the
last day before deadline, they worked for
15 hours non-stop to nalize it. Typical
Oxford style.
Now each team member is an expert of
electrical component industry

Finder

OSG Thought.

OSG Thought is the Knowledge Development arm of
the Oxford Strategy Group that focuses on research and
publication of OSGs leading insights and analysis on
business and strategy.
For more information, please visit
www.oxfordstrategygroup.com
or contact us at info@oxfordstrategygroup.com

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