Marketing Plan

I.
Market Environment
A. Market Background
1. Type of Business
2. Target Market
3. Relevant Market Size
4. Market Segment
5. Possible Driver of Market Change
6. Key Success Factors
7. Competition
II.
Marketing Plan Details
A. Business/Product Marketing Positioning Statement
B. Year 1 Gross Sales and Marketing Objectives
C. Marketing Strategies
III.
Marketing Mix
A. Product
B. Pricing
C. Place / Distribution / Location
IV.
Year 1 Marketing Grid
A. Monthly Sales Forecast
B. Monthly Marketing Expense Budget and Activities Schedule
Operations Plan
I.
Product Specification
II.
Standard Cost
III.
Location
IV.
Supply Chain / Flow Diagram
V.
Sourcing Plans
VI.
Organization Chart
VII. Employment Terms
VIII. Quality Control Measures
IX.
Risk Analysis
Financial Plan
I.
Income Statement (1 year assumption)
II.
Cash Flow
III.
Balance Sheet