Professional Documents
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B.E.G.E.-103
Communication Skills in English
Disclaimer/Special Note: These are just the sample of the Answers/Solutions to some of the Questions given in the
Assignments. These Sample Answers/Solutions are prepared by Private Teacher/Tutors/Authors for the help and guidance
of the student to get an idea of how he/she can answer the Questions of the Assignments. We do not claim 100%
Accuracy of these sample answers as these are based on the knowledge and capability of Private Teacher/Tutor. Sample
answers may be seen as the Guide/Help Book for the reference to prepare the answers of the Questions given in the
Assignment. As these solutions/answers are prepared by the private teacher/tutor so that the chances of error or mistake
cannot be denied. Any Omission or Error is highly regretted though every care has been taken while preparing these
Sample Answers/Solutions. Please consult your own Teacher/Tutor before you prepare a Particular Answer & for
uptodate and exact information, data and solution. Student should must read and is referred the official study material
provided by the university.
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Emotional intelligence is essentially soft skills' more scientific and researched counterpart. Like the soft/hard
concept, "emotional" is both complement and contrast to the "intellectual" or cognitive aspects of intelligence. Both
emotional and intellectual aspects of the brain matter, but scientists are finding that emotion influences everything
from intelligence to life experience much more than previously thought.
Soft skills is a term often associated with a person's "EQ" (Emotional Intelligence Quotient), the cluster of
personality traits, social graces, communication, language, personal habits, friendliness, and optimism that characterize
relationships with other people. Soft skills complement hard skills which are the occupational requirements of a job
and many other activities. They are related to feelings, emotions, insights and (some would say) an 'inner knowing':
i.e. they provide an important complement to 'hard skills' and IQ.
A person's soft skill EQ is an important part of their individual contribution to the success of an organization.
Particularly those organizations dealing with customers face-to-face are generally more successful, if they train their
staff to use these skills. Screening or training for personal habits or traits such as dependability and conscientiousness
can yield significant return on investment for an organization. For this reason, soft skills are increasingly sought out by
employers in addition to standard qualifications.
Soft skills revolve around personal relationships, character, and attitude. By developing these skills, you can
increase your work performance, build stronger relationships, and work toward earning a promotion. If you are
finding that some of these soft skills do not come naturally to you, you need to learn how to improve soft skills so they'll
become a natural reflex for you in dealing with people every day. Soft skills are personal attributes that describe an
individual's ability to interact with others. Soft skills, also known as people skills, complement hard skills to enhance an
individual's relationships, job performance and career prospects. It's often said that hard skills will get you an interview
but you need soft skills to get -- and keep -- the job.
Q. 2. What are bad news letters? Enumerate do's and don'ts of some bad news letters.
Ans. If you don't want repeat customers for your business and you want existing customers to run away as fast
as possible, write a bad newsletter. Unfortunately, it's very easy to do this. All you need is bad style, excessive
advertising and misinformation.
Write the first part of the bad newsletter by including some general information about your day. Unless the
newsletter is intended for people who know you personally, no reader will be interested. Complaining about something
that happened in your personal life is the worst thing to do in a business newsletter. You should also never start a
newsletter with a glaring advertisement or a link out of the newsletter.
Write the entire newsletter as quickly as possible without much thought or planning. Don't go back and edit or
proofread when you're done. Don't bother to do any research or find out precise facts before writing your newsletter.
Bad newsletters often have spelling, grammar and information errors.
Constructing the bad news letter is a bit trickier. While you want to convey the information as quickly as possible,
you also want to be sensitive to the needs of your readers. The way you present negative information can have a
substantial impact on how the reader views the information and your role in presenting it.
Include excessive advertising in a bad newsletter. Newsletter subscribers sign up because they want information
about a specific topic that you offer. If your newsletter is nothing but a bunch of marketingspeak and links and
banners to affiliate programs or advertising, you'll lose readers. Advertising should be peppered into a quality newsletter
in small doses. Each one should have a personal recommendation or review included.
Format the entire newsletter in a script, graphic or decorative font in one large block of text. Bad newsletters are
unreadable to the average person. If you want to write a bad newsletter, including fancy fonts and excessive color
can help.
The good news letter is usually the easiest to write. It provides positive news, such as awarded contracts and
grants, job offers, information, and other requests.
In a good news letter, you want to relate the news with high emphasis, which means as soon as you possibly can.
In such a letter, you should:
Open politely and positively
Move directly to your main point and make it
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mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate
communication could be seen as an integrative communication structure linking stakeholders to the organization.
Corporate communication is an essential aspect of communication, which needs to be studied and put to use in
corporate organizations for greater efficiency of work. Corporate communication collectively refers to the
communication processes that are meant for corporate or business purposes. Corporate communication refers to the
communication within corporate organization (internal communication) as well as the communication between different
corporate entities (external communication). Corporate communication can make use of different types of mass
media.
Internal Corporate Communication: Internal corporate communication means the communication within a
particular company. Some of the commonly used tools for internal communication can include business meetings,
conferences, interviews, presentations or print media like brochures, newsletters, memos, or business letters. Corporate
communication is used to make announcements, take decisions and in general share information, views and opinions
within organization. Corporate communication is a great way to create a conducive work atmosphere, thus increasing
the productivity of the organization. Factors like work hierarchy come into picture during internal corporate
communication. Depending on the direction of communication, internal corporate communication can be further
classified as horizontal or vertical communication - horizontal referring to communication within peers and vertical
referring to communication within different hierarchies in the organization.
External Corporate Communication: External corporate communication process includes communication of
the corporate organization with its current/potential investors, customers and other corporate entities. The external
corporate communication process includes elements like advertising, marketing and public relations. The external
communication is responsible for the way the company portrays itself to the entire corporate world. Thus, external
corporate communication is instrumental in creating the brand image or brand identity. The advertisement campaigns
and promotional events can be included in external corporate communication as well. Television ads, newspaper ads,
radio jingles, promotional events, or even business proposals, affiliation or partnership proposals are included in external
corporate communication.
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