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  • Analysis of Advertisements

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    Justine Chen
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    Closely analysis of recent advertisements world wide. This is a reader friendly and thoroughly writing with links and awards they have been nominated.

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    analysis of advertisements

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    Closely analysis of recent advertisements world wide. This is a reader friendly and thoroughly writing with links and awards they have been nominated.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views6 pages

    Analysis of Advertisements

    Uploaded by

    Justine Chen
    Closely analysis of recent advertisements world wide. This is a reader friendly and thoroughly writing with links and awards they have been nominated.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    = =

    Title: Some Time Together

    2012 CLIO Awards Bronze

    Brand: Nike running

    YouTube Link: https://www.youtube.com/watch?v=6r5uWG8Z7OA

    never stop running

    Brand associateon:
    - Strength:

    - Favorablility(positive attitude):

    - Uniquenesss:
    2012 ADIDAS
    NIKE
    ADIDAS
    - Push the boundariesNIKE

    NIKE

    Title: The Date

    2012 CLIO Awards- Gold

    Brand: Heineken

    YouTube link: https://www.youtube.com/watch?v=57zo8O5pDXc

    Brand association:
    -

    Strength:
    Jaan Pehechan Ho 1965

    Gumnaam

    Favorability (positive attitude):

    - open your world

    Uniquesness:

    open your world

    glocalize

    Title: Passat Pleasure before Business


    2012 CLIO Awards- Gold

    Brand: Volkswagen

    YouTube link: https://www.youtube.com/watch?v=FHZaQEqSJlo

    Passat time
    machine

    self indulgence
    Passat

    Brand association
    - Strength:
    VW
    Passat
    Passat
    life balanbce

    - Favorability(positive attitude):

    VW Passat

    - Uniqueness:

    VW Passat

    benefit

    References:
    http://www.adidas-group.com/en/ng
    http://theinspirationroom.com/daily/2011/nike-some-time-together/
    http://www.adidasgroup.com/media/filer_public/2013/08/13/q2_2013_en.pdhttp://inves
    tors.nikeinc.com/files/doc_financials/AnnualReports/2012/index.html
    #mark_parker_letter
    http://www.gvm.com.tw/Boardcontent_21018_4.html
    http://theinspirationroom.com/daily/2011/heineken-the-date/
    http://flog.cc/mag/2011/heineken-date/

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